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PROJECT REPORT 2010-2011
CONTENTS
CHAPTER-1
INTRODUCTION
CHAPTER-2
COMPANY PROFILE
CHAPTER-3
INTRODUCTION OF CONSUMERS
CHAPTER-4
CONSUMER AWARENESS STUDY
CHAPTER-5
MERCHANDISING AT NESTLE
CHAPTER-6
DATA ANALYSIS & INTERPRETATION
CHAPTER-7
OVERALL FINDINGS & SUGGESTIONS
CHAPTER-8
ANNEXURE
Dept. of Commerce and Management 1 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-1
INTRODUCTION
Dept. of Commerce and Management 2 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
ABOUT CERELAC
A baby as he is very small needs a balanced diet for his good health. For a balanced diet
Mother’s milk is the best but after some time a child needs additional nutrients and for this
mother’s milk may not be sufficient. There was a requirement of some food which could provide
a balanced diet for the child.
NESTLE, keeping this requirement in mind went for CERELAC which provides all the
essential Vitamins and Nutrients essential for a child’s complete diet.
CERELAC is an instant baby food which contains the balanced diet for a child.
Dept. of Commerce and Management 3 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
DIFFERENT FLAVOURS OF CERELAC
Cerelac has different flavours to suit different requirement of the child.
There are different flavors for different age groups children.
Cerelac Wheat and Rice are for the children with age group of above 4 months and
Cerelac Rice, Dal, Apple, Honey, Vegetable, Orange are children above 6 months of age.
This Cerelac provides balanced diet to children of different age group.
Dept. of Commerce and Management 4 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
THE CERELAC ADVANTAGES FOR THE BABY
Nutritionally balanced weaning food.
Unique amylase enzyme treatment to break down Carbohydrate.
Enriched with essential fatty acid – linoleic acid.
Contains five essential minerals and twelve essential vitamins.
Easy to prepare.
Delicious taste.
Dept. of Commerce and Management 5 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
ADVANTAGES OF CERELAC
Starter Weaning Food:
Cerelac combines precooked wheat and milk to provide a nutritionally balanced weaning
food for babies in the weaning age.
Mono Cereal :
Cerelac contains a single cereal allowing easier identification of food intolerances –
crucial during the weaning and period.
AAP (American Academy of Pediatrics):
Recommends introduction of single cereal at a time.
Superior Protein Quality :
Cerelac provides the right quality protein in line with Codex recommendation 15.5%
protein with a protein efficiency ratio of 105%.
Balanced Fat Profile :
Cerelac has a unique blend of milk fat and corn oil to provide an adequate quality of
Linoleate – 1.5% ensuring that the baby continuous to get essential fatty acid.
Dept. of Commerce and Management 6 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
Essential vitamins and minerals :
Contains 12 essential vitamins and 5 essential minerals required for the healthy growth
and development of the growing infant.
Right calcium / phosphorus rano of 1.5 to facilitate optimum absorption of calcium.
Vitamin ‘C’ / Iron ratio of 1.5 for increase iron absorption.
Superior manufacturing process :
Cerelac is manufactured by the revolutionary Z-line manufacturing process (Amylase
Enzyme Treatment) of Nestle resulting in :
o Easy digestibility
o More nutrition per feed
o Smoother consistency of pap
Dept. of Commerce and Management 7 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-2
COMPANY PROFILE
Dept. of Commerce and Management 8 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
HISTORY OF NESTLE
The key factor which drone the early history. The Nastle Company was Henri Nestle’s
search for a healthy economical alternative to breast feeding for mothers who could not feed
their infacts as the breast.
In the mid – 1860’s a train pharmacist began experiencing with various combinations of
cow’s milk, wheat flour and sugar in an attempt to mothers who were unable to breast feed. His
ultimate gaol was to help comabat the problem of the instant mortality due to malnutrition. He
called the new product parine Lactee Hennri Nestle’s.
Nestle’s first customer was a premature infact who could tolerate neither his mothers
milk nor any of the conventional substitutes and had been given up for last by local physicians.
People quickely recognized the value of the new product, after Nestle’s new formula saved the
child’s life and within few years, Farine Lactee Nestle was being marketed in much of Europe.
Henri Nestle also showed early understanding of power of branding. He had adopted his
own coat of arms as the trade – mark. In Swiss German, Nestle’s means “Little nest”.
Mean while the Anglo – Swiss condensed milk company, founded in 1866 by American’s
Charles and George Page, branded its product line in the mid – 1870’s to include cheese and
Dept. of Commerce and Management 9 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
input formulas. The Nestle company, while had been purchased from Henri Nestle by launching
a condensed milk product of its own. The two companies remains. Hence competitors merge in
1905.
In 1875 Every resident Daniel Peter figures out how to combine milk and coco a power to
create milk chocolate. Peter, a friend neighbor of Henri Nestle started a company that quickly
became the worlds leading markers of chocolate and later marged with Nestle. In 1882 Swiss
Miller Julius Maggi created a food product utilizing legumes that was quick to prepare and easy
to digest. His pea and bear soups helped in launching Maggi & Company was producing not only
powdered soups, but also bouillon cubes and sources and flavorings.
Dept. of Commerce and Management 10 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
BUSINESS PRINCIPLES
Nestle’s business objective and that of management and employees at all levels, is to
manufacture and market the company’s products in such a way as to create value that can be
sustained over the long term for consumers, share holders, employees, business partners and the
large number of national economics in which Nestle operates.
Nestle does not favour short term profit and the expense of successful long term
development, but recognizes the need to generate profit each year in order to maintain the
support of the financial markers and to finance investment.
Nestle believes that, as a general rule, legislation is the most effective safeguard of ethical
conduct, although in certain areas, additional guidance to management business principles, is
beneficial in order to ensure that the biggest standards are net throughout the organization.
Nestle is conscious of the fact that the success of a competition is a reflection of the
professionalism conduct and ethical values of the management and employees. Therefore
recruitment of the right people, and on-going training and development are crucial.
Dept. of Commerce and Management 11 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
HISTORICAL DEVELOPMENT
1866 Company’s foundation.
1905 Merger between Nestle and Anglo-Swiss condensed milk company.
1929 Merger with Peter – Callier – Kohler Chocolates Suisses S.A.
1947 Merger with Alimentana S.A. (Maggi).
1971 Merger with Ursina – Franck (Switzerland).
1988 Nestle acquires victor Schmidt & Sohne, Australia’s oldest producer of
confectionery, including the famous ‘Mozartkugein’.
2000 Nestle, through the Perrier Vine! Group, expands its mineral water activities with
the outright acquisition of San Pellegrino.
2002 Nestle acquires Spillers pet foods of the UK and strengthens position in the
Carnation Friskies brand.
2006 Divestiture of Findus brand (except in Switzerland and Italy) and parts of Nestle’s
frozen business in Europe. Divestiture of Hill bros, MB and Chase & Sanborn Roast and
Ground Coffee brand (USA).
Dept. of Commerce and Management 12 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
ORGANIZATIONAL SETUP
The factories of Nestle are located at six different places in India. Nestle produces, here a
good quality products that says for longer period and from these factors the stock, in other words
which are called as finished goods, are distributed to various branches that are located at various
part of the country.
Following are the different factories and those different products of Nestle produced in
each different factory.
1862 : MOGA, PUNJAB
Milk products, instant milk formula, wearing Cereals,
Culinary products, Bevarages.
1967 : CHOLADI. TAMILANADU 100% E.O.U. for Nestea.
1989 : NANJANGUD, KARNATAKA Instant coffee, Health Beverages.
1992 : SAMLIKA, HARYANA Wearing Cereals, Culinary Products,
Milk Products.
1995 : BICHOLIN, GOA
Wafers & Waffles, Chocolates.
1997 : BICOLIN, GOA
Culinary products
Dept. of Commerce and Management 13 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
MAIN BRANDS
BEVERAGES :
Nescafe, Sunrise Premium, Sunrise Special, Sunrise Extra, Nestea, Teamate, Milo.
MILK PRODUCTS :
Lactogen, Nestogen, Nan, Nestle Milk, Dhai, Everyday Ghee, Butter, Everyday.
WEANING CEREALS :
Cerelac, Nestum, Growing Up Milk.
CULINARY PRODUCTS :
Magi Soup, Maggi noodles, Maggi cubes, Maggi Pickles.
CHOCOLATES :
Kitkat, Milky Bar, Munch, Bar One, Classic, Chaco Stick, Milky Bar Choo.
CONFECTIONERY:
Polo, Eclairs, Milky bar Eclairs, Toffo, Fruitps, Splash, Twins, Chews, Soothers.
DESERT MIX:
Milk Maid, Gulab Jamun, Kesar Kulfi.
MINERAL WATER:
Pure life.
SPECIALITY IMPORTS :
Fox’s, Sasso, After Eight, Nesquick, Pellignins, Perrier, Nescafe Gold.
Dept. of Commerce and Management 14 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
RECENT YEARS SALES REPORT
Nestle has a wide market around the world. As usual, in India, it enjoys a good market
and keeps creeping up all the way.
The following reports give the sales analysis of Nestle.
SALES AT NESTLE INDIA
Years Rupees in Billion
2003 11
2004 13
2005 16
2006 18
2007 17
2008 19
Dept. of Commerce and Management 15 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
SALES AT NESTLE INDIA
Dept. of Commerce and Management 16 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-3
INTRODUCTION OF CONSUMERS
Dept. of Commerce and Management 17 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER BEHAVIOUR
Consumer orientation stems from the company’s adoption and implementation of the
marketing concept – a philosophy of every business unit which has triple implications namely :
1) The victory of any business unit rests on consumers who are willing to accept and pay for
the product or services.
2) The firm must be aware of what the market want well in advance of production and
3) Consumer wants must be monitored continuously for assured success over competitors.
The consumers are the arbiters of fortune in business in highly competitive economic
system, the success, survival and growth of firm warrants accurate knowledge about – the
consumer is the crucial task of every marketing manager.
DEFINITION :
Professor Walter C.G and Professor Paul G.W it is “the process where by individual
decide whether, what, when where, how and from whom to purchase goods and services”.
Dept. of Commerce and Management 18 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
STEP IN CONSUMER BUYING PROCESS:
The following are the five steps generally followed by the consumer while buying a
product.
1) Need Recognition:
Need recognition is the awareness of the want or a desire or a consumption problem with
out whose satisfaction the consumer feels restless and tension – charged.
2) Information Search:
Consumer interested is indicated in the consumer’s willingness to seek further
information about the product or service. Since there are varieties of product and he seeks to
have maximum satisfaction, he searches relevant information.
3) Evaluation and intention:
The evaluation stage is the stage of mental trial of the produce or a service.
4) Purchase Decision:
Decision to purchase implies consumer commitment for a produce or a service.
Practically, it is the last stage in the buying process because, it completes the exchange process.
5) Post Purchasing Reaction:
The post-purchase experience may be a set of positive or negative feeling. Positive
feeling or satisfaction will result ir repeat sales or at least recommending the product or service
to others : on the other hand, dissatisfaction or negative feeling creating anxiety and doubts.
Dept. of Commerce and Management 19 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
STEPS IN BUYING PROCESS:
Dept. of Commerce and Management 20 Kurnool Degree College, Kurnool
NEED RECOGNITION
INFORMATION SEARCH
EVALUATION & INTENTION
PURCHASE DECISION
POST – PURCHASE DECISION
PROJECT REPORT 2010-2011
CHAPTER-4
CONSUMERS AWARENESS
Dept. of Commerce and Management 21 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
OBJECTIVES
1) To find out the share of Cerelac in the market.
2) To know the consumers perception regarding the price of Cerelac.
3) To know about the consumers view regarding the packing, availability, advertisement
and promotional activity of Cerelac.
4) To find out the level of satisfaction of the consumer after using Cerelac.
5) To know the best media of advertisement according to the consumer.
6) To find out the point of purchase of the consumer.
7) To know the consumers opinion regarding the quality of Cerelac.
Dept. of Commerce and Management 22 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
METHODOLOGY
After Defining the Aims and Objectives, the Next Stage of an efficient planned for
gathering the needed information.
“To collect the information, marketing research is taken into consideration. Marketing
research has been defined as “The systematic gathering and services from producer to the
consumer”.
- American Marketing Association
-
DATA SOURCES :
There are two sources of collection data :
1) Primary Source
2) Secondary Source
In the survey being conducted both primary and secondary source of data has been used
in the collection of relevant information.
Dept. of Commerce and Management 23 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
PRIMARY SOURCE:
Primary data collection is more costly but the data is usually more relevant to the issue at
the hand. The normal procedure is to interview some people individually.
SECONDARY SOURCE:
Secondary data is the data that is collected from the already existing source like the
company’s website and company’s catalogues.
The company profile give a detailed report of the history and the various products being
manufactured by it.
APPROACH SURVEY:
Survey is best suited for the descriptive research. They are undertaken to learn about
people’s knowledge, beliefs, preference and satisfaction.
INSTRUMENT:
Questionnaire: This consists of a set of questions presented to respondents for their answers.
Questionnaires need to be carefully developed and tested before using it for data collection.
Dept. of Commerce and Management 24 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
FORM OF INSTRUMENT
Closed ended questions:
The form used here is closed ended question with all the possible answer to make the
respondents feel comfortable.
Open ended question are useful in knowing the ideas of the respondents in their own
words.
Types of questions asked:
A question offering two answer choices
Multiple choices: A question offering three or more choices.
Rating scale:
A scale rates some attributes from excellent to poor.
Sample: The sample size selected is 100.
Sampling procedure:
The procedure is simple random sampling. Ever member of the population has an equal
chance of selection.
CONTACT METHOD:
Dept. of Commerce and Management 25 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
Personal interview: The contact method used is personal interview. The respondents were asked
the question in the question in the questionnaire and were explained in full detail.
LIMITATIONS
1) The research is restricted to Kurnool City only.
2) Some consumers were not willing to give accurate information.
3) Some consumers showed their disinterest in taking up the questionnaire.
Dept. of Commerce and Management 26 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-5
MERCHANDISING AT NESTLE
Dept. of Commerce and Management 27 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
DISTRIBUTION NETWORK OF NESTLE:
Stock distribution is marketing activity that concerns the handling and the movement of
goods. It is a major component of marketing mix and cost area of business. It includes all these
activities connected with the efficient movement and this storage of materials and finished
inventory form supplier, between enterprise facilities and to customers.
It is defined, as “Stock distribution is the management of physical flow of product and
established and operation of flow system”.
The stock of Nestle is moved, from the factories to the mother Godown. In the world of
Nestle the warehouses are popularly know as Mother Godowns. Then the stock is collected by C
& S (clearing and Selling Agents). C & S Agents are those who have the stock is moved to the
distributors. Who distribute the stock to their specific region. The dealers and retailers are those
who take the risk to hand sell to the consumers through shops, outlets etc.
Dept. of Commerce and Management 28 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
STRUCTURE OF DISTRIBUTION
Dept. of Commerce and Management 29 Kurnool Degree College, Kurnool
FACTORY
MOTHER GODOWN
CLEAR IN AND SELLING AGENT
DISTRIBUTORS
DEALERS / RETAILERS
CONSUMERS
PROJECT REPORT 2010-2011
CHAPTER-6
DATA ANALYSIS
AND
INTERPRETATION
Dept. of Commerce and Management 30 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER PREFERENCE TOWARDS DIFFERENT
PRODUCTS
PRODUCT NO. OF RESPONDENTS
Cerelac 98
Farex 2
Neustum -
Others -
Source: Questionnaire
INFERENCE :
From the survey made it is clear that 98% of the market is occupied by Cerelac, 2% is
occupied by Farex.
Dept. of Commerce and Management 31 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER PREFERENCE TOWARDS DIFFERENT
PRODUCTS
Dept. of Commerce and Management 32 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
RESPONDENTS USING DIFFERENT CERELAC
FLAVOURS
DIFFERENT FLAVOUR NO. OF
RESPONDENTSPERCENTAGE
C.Wheat 30 30%
Wheat Apple 24 24%
Honey 12 12%
Vegetables 6 6%
Rice 22 22%
Dalrice 2 2%
Orange 4 4%
Source: Questionnaire
INFERENCE :
From the survey done it is found that our of 100 respondents.
30% use C.Whaet
24% use Apple
12% use Honey
6% use Vegetable
22% use Rice
2% use Dalrice
4% use Orange Dept. of Commerce and Management 33 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
Majority of respondent use C.Wheat and Apple.
RESPONDENTS USING DIFFERENT CERELAC
FLAVOURS
Dept. of Commerce and Management 34 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
FREQUENCY OF PURCHASE
TIME PERIOD NO. OF RESPONDENTS (%)
Fort Night 20
Monthly 50
Weekly 12
Two Months 18
Source: Questionnaire
INFERENCE :
From the survey made it is clear that, 20% of respondents purchase fortnightly, 50% of
respondents purchase monthly, 12% of respondents purchase weekly and only 18% of
respondents purchase once in two months.
Dept. of Commerce and Management 35 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
FREQUENCY OF PURCHASE
Dept. of Commerce and Management 36 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
MODE OF USAGE
MODE NO. OF RESPONDENTS (%)
Main Food 60
General Food 40
Source : Questionnaire
INFERENCE :
From the survey it is clear that majority of the respondents use Cerelac as main food with
60% and just 40% use it as General food.
Dept. of Commerce and Management 37 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
MODE OF USAGE
Dept. of Commerce and Management 38 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMERS VIEW REGARDING PRICE
Rating of price NO. OF RESPONDENTS (%)
Reasonable 66
High 34
Low 00
Source: Questionnaire
INFERENCE :
From the survey it is clear that 66% of the respondents feel the price of Cerelac to be and
34% of the respondents feel it to reasonable. So this means that the price of Cerelac is reasonable
Dept. of Commerce and Management 39 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMERS VIEW REGARDING PRICE
Dept. of Commerce and Management 40 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
POINT OF PURCHASE
POINTS NO. OF RESPONDENTS (%)
Medical Store 46
Whole Seller 12
Retailer 18
Super Market 24
Source : Questionnaire
INFERENCE :
From the survey it is clear that 46% of the respondents purchase from medical store, 12%
of the respondent purchase from whole Seller, 18% from Retailer, 24% fro Super Market.
Dept. of Commerce and Management 41 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
POINT OF PURCHASE
Dept. of Commerce and Management 42 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
TYPE OF PACKING PREFERRED
TYPE OF PACK NO. OF RESPONDENTS (%)
Refill 74
Tin 26
Source : Questionnaire
INFERENCE :
From the survey made it is clear that 74% of the respondents prefer refill pack, 26% of
respondents prefer Tin packing.
Dept. of Commerce and Management 43 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
TYPE OF PACKING PREFERRED
Dept. of Commerce and Management 44 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER RATING FOR ADVERTISEMENT
RATING NO. OF RESPONDENTS (%)
Very Impressive 34
Good 44
Reasonable 22
Source: Questionnaire
INFERENCE:
From the survey it is clear that from the rating of the respondent it can said that the
advertisements of cerelac are very impressive which consists of 34% and 44% feel that they are
good while 22% feel they are reasonable.
Dept. of Commerce and Management 45 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER RATING FOR ADVERTISEMENT
Dept. of Commerce and Management 46 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER LEVEL OF SATISFACTION
LEVEL NO. OF RESPONDENTS (%)
100% 30
75% 46
50% 20
<50% 4
Source: Questionnaire
INFERENCE :
From the survey made, 30% of respondents level of satisfaction with Cerelac is 100%,
46% of respondents level of satisfaction is 75%, 20% of respondents level of satisfaction is 50%
and 4% of respondents level of satisfaction is less than 50%.
Dept. of Commerce and Management 47 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONSUMER LEVEL OF SATISFACTION
Dept. of Commerce and Management 48 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-7
OVERALL FINDINGS
Dept. of Commerce and Management 49 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CONCLUSION
1) From the survey it is very clear that Cerelac holds a major share in the baby
cereal foods.
2) The quality of the produce which the mothers feel is excellent is the prime
factor that attracted the customers to buy Cerelac.
3) The advertisement of Cerelac which are very impressive attracted many
consumers.
4) The availability of Cerelac is satisfactory.
5) Most of the consumers are satisfied with the packing.
6) Most of the consumers feel that television is the best media of
advertisement.
7) Most of the consumers purchase Cerelac at medical stores.
Dept. of Commerce and Management 50 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
SUGGESTIONS
1) Some of the consumers say that the price should be reduced, so that every
one can purchase it.
2) Some consumers feel that there should be some offers relating to babies like
toys.
3) Some consumers say that too much Cerelac variety creates confusion.
4) Some consumers suggest that quality of the other flavors of Cerelac must be
equalized to Cerelac wheat and apple.
Dept. of Commerce and Management 51 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
CHAPTER-8
ANNEXURE
Dept. of Commerce and Management 52 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
QUESTIONNAIRE
Dear Sir/MadamI am K.Triveni pursuing Final Year B.B.M in “KURNOOL DEGREE
COLLEGE, KURNOOL.” As per the partial fulfillment of my course, I have to
compel the project work entitled “A STUDY ON CONSUMER SATISFATION
TOWARDS CERELAC” so please co operates in filling the Questionnaire.
Name :
Sex : Age:-
Occupation :
Address :
Monthly-Income :
Below 5000 [ ] 5000-10000 [ ]
10000-15000 [ ] Above 15000 [ ]
1. Does your baby consume any baby food? [ Y / N]
2. If yes, which product do you use? [ ]
(a) Cerelac (b) Farex (c) Nestum (d) Other specify
3. If yes, which of the following flavours do you use:
(1)Cerelac Wheat [ ] (2) Cerelac Wheat Apple [ ]
(3)Cerelac Honey [ ] (4) Cerelac Vegetables [ ]
(5)Cerelac Rice [ ] (6) Cerelac Dal Rice [ ]
Dept. of Commerce and Management 53 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
(7) Cerelac Orange [ ]
4. Who makes the purchasing decision of Cerelac in your house? [ ]
(a) Relatives & Friends (b) Doctors (c) Advertisement (d) Other Specify
5. What is the frequency of yours purchase? [ ]
(a) Weekly (b) Fortnightly (c) Monthly (d) two monthly
6. How do you use Cerelac for your baby?
(a) Main food [ ] (b) General Food [ ]
7. What factors do you consider while purchasing Cerelac ? [ ]
(a) Quality (b) Price (c) brand (d) other Specify…….
8. What do you perceive the price of Cerelac ? [ ]
(a) High (b) Reasonable (c) Low (d) Other Specify………..
9. What do you feel about the Quality of Cerelac ? [ ]
(a) 100% (b) 75% - 100% (c) 50% - 75% (d) Below 50%
10. Where do you purchase the product mostly? [ ]Dept. of Commerce and Management 54 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
(a) Wholesaler (b) Retailer (c) Supermarket (d) Medical Stores
11. Which type of pack do you purchase?
Refill Pack [ ] Tin Pack [ ]
12. What do you feel regarding the advertisement of Cere lac? [ ]
(a) Very impressive (b) Good (c) Reasonable (d) Not effective
13. How do you feel Cerelac’s availability? [ ]
(a)Very comfortable (b) Satisfactory (c) poor (d) Other specify ……..
14. To what extent are you satisfied after using Cerelac? [ ]
(a) 100% (b) 75%- 100% (c) 50% - 75% (d) below 50%
15. Please give your Suggestion, if any…………………………………..
……………………………………………………………………………..
Signature.
Dept. of Commerce and Management 55 Kurnool Degree College, Kurnool
PROJECT REPORT 2010-2011
BIBLIOGRAPHY
Marketing Management - Philip Kotler
Company Website - www.nestle.com
Dept. of Commerce and Management 56 Kurnool Degree College, Kurnool