Central Valley Health & Nutrition

Collaborative

Unveiling the New Look of Health in the Central Valley

Overview• Logo evaluation

• Marketing principles

• Introduction to the rebranding process

• Unveiling of the new CVHNC logo

• Next steps

Logo Evaluation• Professional

• Creative and Colorful

• Representative of the Central Valley

• Ability to expand and contract

• Clear and simple design that promotes easy identity

Marketing Principles“A picture is worth a thousand words”

• Logos:– Establish the first impression– Can conflict or collaborate

• Effective Logos:– Convey the essence of an

organization in a split second– Create lasting images in the

mind

The Rebranding Process

1. Branding discussion with Brown Miller

2. Brown Miller design assistance 3. Council evaluation of proposed

designs 4. Re-design 5. Final Council evaluation6. Proposal and feedback from

Collaborative members

1372%

16%

422%

In Favor of Final Design

In Favor of Alternate Design

In favor of Original Design

Feedback Summary

General Comments• In Favor:

– “Nice and clean.”– “Brighter and catches

the viewers attention.” – “Love the new one

with the grapes!”

• Not In Favor:– “Doesn’t represent

physical activity.”– Dislike for acronym– Dislike for grapes

Explanation of Decision

• The new logo was overwhelmingly favored in comparison to old by Collaborative members.

• In response to several members’ concerns:– It is nearly impossible to achieve professionalism and

size-ability in a logo that reflects both nutrition and physical activity

– Grapes are the fruit most representative of the Central Valley- Raisin Capital of the World!

– Acronyms are the best way to promote accuracy and easy recall for a long and complicated organization name.

Evaluating the New Logo

• Fresh and crisp• Professional• Colorful• Sizeable• Recognizable and identifiable• Representative of Central Valley roots• “CVHNC” acronym promotes accuracy• Color scheme and design produce new

opportunities

Unveiling the New CVHNC Logo

After a lot of hard work on behalf of the Collaborative Council we achieved our goal of developing a New Look for the Collaborative!

We are excited to take the Collaborative to the next step with a new fresh and professional look

that gracefully achieves most of our organizational goals!

Next Steps

• Marketing Materials:– Business card stickers– Marketing packet– Press Kit– Banner

• Website • Stationary for Council

use• Email signatures

Next Steps• Interested in featuring your logo on the

Collaborative banner? Email signatures? Business cards stickers?

• Contact Jamie Gard at (559) 456-7134 or at jkgard@ucdavis.edu

Thank You!

Lets celebrate the New Look of Health in the Central Valley!