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News | Initiatives | Interviews | Personalities | Information | Success | Profiles | Finance | Property | Sustainability | Export | Transport | Retail | Solutions | ISSN 1174-9520 Issue 65 | August/September 2011 Investment Where to spend and how to get capital injection Selling Making sales meetings rock Fonterra’s new face Meet Theo Spierings, Fonterra’s incoming CEO Small business Putting SMEs on a winning track Jumping on the bandwagon The Central North Island is ready to reap tourism benefits during the RWC, then continue harvesting rewards after the final whistle

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Page 1: Central Today issue 65

News | Initiatives | Interviews | Personalities | Information | Success | Profiles | Finance | Property | Sustainability | Export | Transport | Retail | Solutions | ISSN 1174-9520

Issue 65 | August/September 2011

Investment Where to spend and how to get capital injection

SellingMaking sales meetings rock

Fonterra’s new face Meet Theo Spierings, Fonterra’s incoming CEO

Small business Putting SMEs on a winning track

Jumping on the bandwagon The Central North Island is ready to reap

tourism benefits during the RWC, then continue harvesting rewards after the final whistle

Page 2: Central Today issue 65
Page 3: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 3

Page 4: Central Today issue 65

4 | August/September 2011 www.centraltoday.co.nz

Central Today Issue 65

17,429

Head officeAcademy House47B Birmingham DrivePO Box 1879Christchurch

managing directorGary Collins

general managerRebecca Harris

administrationKylie Moore ADMin MAnAGeR

Kelly ClarkeRebecca McQueenKimberley WellsJudy SlaterTayla Brown

sales & advertisingRobert Cochrane SAleS exeCuTiveS

Graeme TallJohn Somerville Jane WatsonMogens PetersenMelissa SinclairAnnabel Judd Janet Campbell

newsroomJonathon Taylor eDiTOR

Marie SherryBridget Gourlay

Phone: 03 961 5050Fax: 0800 555 054email: [email protected]

productionCarolynne Brown ASSiSTAnT

Melanie Stanbury DeSiGneRS

CJ McKayian KnottKirsty OpieJarred ShakespeareSarah Betman

Phone: 03 961 5050Fax: 0800 555 054email: [email protected]

Disclaimer: This publication is provided on the basis that A-Mark Publishing is not responsible for the results of any actions taken on the basis of information in these articles, nor for any error or omission from these articles and that the firm is not hereby engaged in rendering advice or services.

A-Mark Publishing expressly disclaim all and any liability and responsibility to any person in respect of anything and of the consequences of anything done, or omitted to be done, by any such a person in reliance, whether wholly or partially upon the whole or any part of the contents of this publication.

Advertising feature articles are classified as advertising content and as such, information contained in them is subject to the Advertising Standards Authority Codes of Practice.

Contents Copyright 2011 by A-Mark Publishing (nZ) ltd. All rights reserved. no article or advertisement may be reproduced without written permission.

www.centraltoday.co.nzABC circulation as at 30/06/10

* CONDITIONS OF ENTRY: One entry only per person and must be sent on the official entry form or as otherwise stated. Entry is free and open to all residents of New Zealand. All entrants must be over the age of 18, proof of identity and date of birth may be requested. Employees and their immediate families of Academy Publishing, the promoter and agencies associated with any promotion in this publication are ineligible to enter. Winner(s) will be notified by e-mail/phone. The judges’ decision is final, no correspondence will be entered into. No responsibility is accepted for late, lost or misdirected mail. Prizes are not transferable or redeemable for cash. Academy Publishing, the promoter and agencies associated with any promotion in this publication shall not be liable for any loss or damage whatsoever suffered (including but not limited to direct or consequential loss) or personal injury suffered or sustained, during the course of prize winning travel or in connection with any other prizes won. Academy Publishing, the promoter and agencies associated with any promotion in this publication accept no responsibility for health, luggage, insurances, travel, personal expenses and transfers other than specified. Entries remain the property of Academy Publishing, the promoter and agencies associated with any promotion in this publication and cannot be returned. Academy Publishing, the promoter and agencies associated with any promotion in this publication reserves the right to photograph and publish winners. Entries may be used for further marketing purposes by Academy Publishing, the promoter and agencies associated with any promotion in this publication but are not made available to any third party.

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News6 Sales/Technology

• Making sales meetings rock

• Kiss your trackpad goodbye

7 Economics• Gareth Morgan explains why falling

property prices please him

• Keeping time on your side

8 Logistics • How mobile and automation

software can help keep the customer satisfied

• Putting SMEs on a winning track

9 Management• Welcoming in

Theo Spierings, Fonterra’s new CEO

10 Cover Story• The Central North Island

is getting ready to reap tourism benefits during the RWC, then continue harvesting rewards after the final whistle

12Investment special • When it comes to financing growth, where

do you start and what are your options?

14Agribusiness/Events Diary • News from inside the sector

• Courses, seminars and events near you

Business16Export

• SCA Hygiene puts geothermal steam to pioneering use in its papermaking process, benefitting the company and the community

18 Focus• GEON Print and Communication

Solutions scoops up the supreme award at Pride In Print 2011. Brent Stewart Construction is a shining example of one builder’s drive to be the best. Breadcraft Wairarapa achieves baking perfection, while there’s a new ball game happening for the New Zealand Rugby Museum

26 Business development• New moves and initiatives mean

exciting times for McMillan and Lockwood, the Lawrenson Group, Fitzroy Engineering and McBeth Plumbing and Gas

34 Property & Construction• Logistical thinking puts SKL8 on the

success fast-track, while a passion for excellence drives Richard Hull Builders and Tasman Design and Civil to excel in different areas

42 Transport & Motoring• Prestige Collision Repairs straighten

out in the Waikato

News | Initiatives | Interviews | Personalities | Information | Success | Profiles | Finance | Property | Sustainability | Export | Transport | Retail | Solutions | ISSN 1174-9520

Issue 65 | August/September 2011

Investment Where to spend and how to get capital injection

SellingMaking sales meetings rock

Fonterra’s new face Meet Theo Spierings, Fonterra’s incoming CEO

Small business Putting SMEs on a winning track

Jumping on the bandwagon The Central North Island is ready to reap

tourism benefits during the RWC, then

continue harvesting rewards after

the final whistle

15Lifestyles• The ultimate night’s sleep, Fujifilm’s

GPS tracking camera, an affordable private island, a processor refusing to act its size, the ultimate desk toy and the king of cognacs

Page 5: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 5

Are you looking for that perfect gift for staff or clients?We’ve all had those gifts like wine cooler bags, picnic bags, and even fold out chairs. And yes they’re great, for the 11 days we call summer, and then they’re put away until next summer.However imagine a gift that is used everyday, a gift that people want to use many times a day, a gift that is fantastic for the environment, a gift that can help prevent health problems, and showcases your company’s branding...

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Visit the website to find these answers: www.safebottles.co.nz

Did you know...• That on average we all use 168 plastic bottles each year, and only get 22% recycled. The rest go into our landfills and

oceans and are there for up to 1000 years.• That plastic bottles have shown to leach toxic chemicals when heated up. And that some plastic experts have vowed to

never drink from plastic again.

“In some circumstances, chemicals in food packaging can migrate into the food product and vice versa, depending on the nature of the packaging and the food contained within.” Food Standards Australia New Zealand

“The most toxic chemical known to man.” Dr Frederick Vom Saal - Professor of Biological Sciences

More info...• Our stainless steel bottles have a lifetime guarantee.

• Individually boxed — ideal for gifts.

• Sport lid for when you’re on the move.

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• Comes in 3 sizes — 500ml, 750ml and 1litre.

• Call for a free no obligation quote.

• FROM $11.95+gst per bottle customised with your logo, tag line and corporate colour bottle.

• Be amongst the first to use these as great Christmas / corporate gifts. In a few years everyone will be doing it.

• Show that you care about your staff, clients and the environment.

Gary CollinsManaging Director

Call 0800 777 444, text SAFE to 244 or go to our website www.safebottles.co.nz to order your SafeBottle todayP.S. There’s an iron-clad, lifetime money-back guarantee on all bottles.

BPA-free, toxin-free and eco-friendly | Various sizes and colours available | Designed to last | 100% recyclable | No plastic liner | Free sports lid

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BE ONE OF THEFIRST 15 TO CALL FOR A QUOTE AND WE WILL GIVE YOU 5 BOTTLES FORFREE!WITH YOURCONFIRMED ORDER

Page 6: Central Today issue 65

6 | August/September 2011 www.centraltoday.co.nz

News |Sales/Technology

Designed in Christchurch, the Swiftpoint micro mouse boasts that it will “change the way you use your laptop”. Tech guru Ian Knott plugs the Swiftpoint into his 17” Macbook Pro and puts it to the test.I’m often a little skeptical of products that claim to revolutionise the way we’ve been doing an everyday action quite successfully for years. But Christchurch-based Swiftpoint Limited claims its home-grown, award-winning mouse will do exactly that, and to a point I agree.

The Swiftpoint is designed to be held much like a pen, but it feels much better than that. Let’s be honest, the prospect of holding a pen for extended periods of time has my fingers aching at the very thought of it. The mouse is lighter than many pens and the grip point is thicker, which encourages your hand to be in a very natural, almost handshake-like position. From there, only a small movement of the fingers, not the whole hand or wrist, is required to perform most tasks onscreen.

Talking wirelessly to a tiny USB receiver, that also doubles as a magnetic docking point, the mouse lasts for 2-4 weeks on a full charge and about an hour off a 30 second ‘RapidCharge’. When transporting your laptop from one room to another, the mouse docks nicely to the receiver, but the connection isn’t strong enough to hold in a laptop bag, so the mouse needs to be stored separately.

There is no ‘off’ switch on the mouse itself. The long battery life is attributed to the fact that because of a clever feature called ‘SmarTouch’, the mouse only works when your thumb and middle finger grip the sides.

The Swiftpoint has two buttons — the foremost being left-click and the smaller one behind it being the right-click. Just to the right of them is the scroll wheel which can be operated with your index finger or, for faster scrolling, the mouse can be tilted slightly to the right and the wheel can be rolled back and forth on the desk or whatever surface you’re using. The two buttons do have secondary functions for productivity: left-click + scroll is zoom in and out, and right-click + scroll is a faster page scroll.

It took me a good day to get used to moving the Swiftpoint around, but after doing a bit of web surfing, word processing and graphic design I was well and truly sold. Returning to a full sized mouse now feels like moving a house brick around the desk.

Kiss your trackpadgoodbye

The Swiftpoint comes with an adhesive Parking accessory that covers your trackpad (provided you’re not using the mouse with your desktop computer — in which case any mousepad or desk surface should suffice) and right-hand side of your laptop’s palm rest (sorry southpaws, but the Swiftpoint doesn’t cater for you as yet).

This Parking adhesive provides a slightly textured surface for the mouse to work on and protects your palm-rest from wear and tear. The Parking accessory also places a rectangular pad bottom-centre of your trackpad that is magnetised enough to hold the Swiftpoint in place between your hands while you type.

While this all works perfectly well and as expected, I still like to use my Macbook Pro trackpad as it has intuitive multi-finger swipes that are second to none. However the trackpad is far less sensitive with the adhesive Parking accessory over it and I had to give it a decent tap to select items.

Eventually it annoyed me enough to remove the adhesive, cut around the magnetic Parking rectangle and just have that stuck on along with a trimmed 3M MP200PS Precise Adhesive Back Mouse Pad to the right.

Now I’m in laptop heaven with the best of both worlds, the precise control of a mouse and a fully usable trackpad for those times when a mouse just isn’t convenient.

For only $99, the Swiftpoint mouse is well worth picking up for regular laptop users and the fact that you’ll be supporting New Zealand ingenuity is the icing on the cake.

For more information on the Swiftpoint visit www.futuremouse.com

Ian Knott has been commentating on various forms of technology for the last 16 years. He’s had columns on gadgets, gaming, computing and digital entertainment in many newspapers, magazines and websites in New Zealand and overseas.

By John Treace

Designing a powerful sales meeting is not an easy task, but it is one of the most important aspects of building and maintaining a high-velocity sales organisation. The objective of all sales meetings should be to increase sales — period. That’s why we call them sales meetings. Entertaining the participants and having them leave full of enthusiasm is a good thing, but it should never overshadow the need to produce sales.

It is the sales management’s responsibility to be a good shepherd of corporate resources, so spending money without expecting a measurable return is not good business. Every high-performing salesperson who attends a meeting will be thinking, “Is this meeting making me money, or is my time being wasted?”

High performers will usually produce at least 60 percent of the company’s revenues, so when sales managers waste top salespeople’s time with poorly designed meetings, they send several negative messages:

■ that management is not considerate of employees’ time (high performers know that time is money), and

■ that management does not understand the business, does not know what needs to be done to increase sales, and is wasting corporate resources.

If the sales team begins to suspect that management doesn’t know how to increase sales, morale will be negatively affected and team members will question their choice of employers. Unproductive meetings also signal to salespeople that management is not

committed to excellence. They want to make money, they want to focus their attention on that goal and they want to work for managers who are committed to being the best.

Bringing valueWith so much at stake in a sales meeting, how can we ensure that the meeting will bring value to the sales team and produce sales?

The answer is simple, but the implementation is not: Managers need to develop a statement of strategic intent for the meeting, along with defined, time-sensitive metrics that will be used to measure the meeting’s success.

For example, we might say that the strategic intent of our meeting is to train reps to sell X product, with the goal of 80 percent of them exceeding quota within thirty days of the meeting and maintaining that performance through the end of the year.

The challenge in developing a statement of strategic intent is in knowing what needs to be accomplished in the meeting to reach the required performance goal. The specifics must be laid out, and an aggressive but realistic performance goal must be defined.

This statement of strategic intent is useful for ensuring powerful results meetings and as a management evaluation tool.

Powerful sales meetings driven by statements of strategic intent and clear objectives are at the core of powerful companies. Management teams that hold them regularly will always stay on top.

John R. Treace has more than 30 years experience as a sales executive in the medical products industry, with 10 years specialising in restructuring sales departments. In 2010 he founded JR Treace & Associates, a sales management consulting business. Visit www.treaceconsulting.com

Designing

sales meetings

powerful productive

Page 7: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 7

By Megan Alexander, general manager at Robert Half New Zealand

Most professionals we deal with have experienced “time regret”— that feeling of frustration over yet another day passing by without having made a significant dent in the ‘to do’ list. Work is easily derailed by time-eaters such as meetings, ad hoc requests and the distractions enabled by technology — including email and mobile phones. Difficulty in meeting job productivity goals is a common problem at all levels in the workplace, even the highest. The situation can be improved however, by making some simple adjustments to the way you work.

The real secret to time management — and accomplishing objectives — is better self-management. Here are six tips that can help you take control of your day.

1 Analyse your schedule Where does your time really go? For the next week, write down what you do and when during the work day. Examining how you spend a typical day at the office will help you to identify when you are most productive, how often you sort through emails, make

phone calls or engage in meetings and in what ways (or by whom), you are most often interrupted or distracted. In addition, you will learn which projects take the most time and can decide whether they deserve such a large portion of your attention.

2 Create ‘time windows’After you’ve determined what can be changed, develop an action plan. Think about setting aside “time windows” for specific tasks, such as reviewing emails, making and returning phone calls, or catching up on articles in industry publications. Also, create a regular schedule that takes advantage of your body clock — if you are sharpest before lunchtime, schedule more difficult tasks for completion in the morning hours.

3 Let messages wait Keeping a constant vigil on your email and voicemail can distract you from more demanding tasks. Unless your role requires it, try to avoid reading and responding every time a new message arrives. Instead, schedule times throughout the day when you focus exclusively on messages. You’ll cut down on ongoing anxiety while making your responses less hasty and more useful.

4 Rediscover single-tasking You can’t solve a technical challenge while talking on the phone, filing paperwork

and planning for an upcoming meeting. When working on a crucial assignment, give the issue at hand your undivided attention so you do it right the first time. Fight the urge to multi-task, which often impedes real productivity by leading to oversights and errors.

5 Give yourself permission to ‘check out’

If unnecessary interruptions tend to prevent you from completing important tasks, don’t be afraid to close the door, or advise your colleagues that you are off limits for the next few hours, so you can focus on your work.

6 Reward yourself Keeping to a schedule, no matter how personalised or flexible, is challenging because it takes discipline. Give yourself credit for adhering to your agenda and accomplishing all “must-do-today” items. Be realistic too — some days you will be more productive than others, so don’t worry if you get off track temporarily. Ensure you also create a balanced schedule that makes the most effective use of your time while allowing you to do things for yourself, such

News | Economics

Gareth Morgan says why he thinks falling property prices are a good thing Interviewer: Gareth, I hear you’re pretty delighted that house prices are falling and continuing to fall.Morgan: I’m absolutely thrilled, actually, and let’s hope they fall quite a bit further, because we’ve had two decades of New Zealanders thinking the only way to get rich is to buy houses.

How dumb is that? I mean they’re nothing but speculators, sponsored by the Reserve Bank, telling the commercial banks to lend on housing before they lend on anything else and sponsored by some tax breaks. So the whole thing’s been driven by stupid policy and the result is that we’ve over invested in housing by a ridiculous amount, to the detriment of all the other industries that employ people and generate income. So it has to change.

Most economists will tell you that. It’s just a matter of when and we’ve been in that process now since 2007, the house prices are adjusting, absolutely, and I’ve got a fairly famous graph now that shows how much more to go. We’re about half way, a bit over perhaps, and I sort of feel it’s probably better to get it over with now we’re so far into the process, let’s not draw it out anymore, let’s just dump the things down another 15 percent probably, and then we can get on.

What we’re trying to do is get a clear message to mums and dads out there — “Don’t invest in property to make money. Invest in property to have a house — whatever level of house you want — it’s up to you, but don’t invest in it to make money”. And once you get that message stamped on their foreheads, then we’ll start allocating the capital in this country correctly so we’ll start generating incomes and jobs and we’ll start climbing back up that OCED ladder. So bring it on, I say, just drop them.

Interviewer: So if house prices do continue to drop and maybe go down another 15 percent, is that just good because it will allow a whole new generation of people to own homes?

Morgan: Well there’s that, because

more and more people are getting locked out of the housing market, obviously the younger ones, and I don’t think that’s good, because the younger ones are the dynamos of the current day and the future. And what happens is they just leave the country. So you start hollowing out, and you’ve got a bunch of bloody old pensioners, playing one-up-manship against each other on household speculation. I mean what the hell is that? I think the benefits far outweigh the costs, and the costs will be people in that market up to their necks and beyond with debt who will get cleaned up, but too bad, it’s the countries’ income that matters far more than that.

Interviewer: So if I had a rental property, and I was going to sell it up, what would I invest in instead?Morgan: Let’s just start on the rental properties first. I think if you can have a rental

property that’s yielding you something like 7-9 percent on the value of the property once you take your rent and take off all your expenses, then stay in that market.

That’s a good asset to have. But if your net rent, after all your costs, is only earning you 2-4 percent, then you’re a speculator, and I would like to see that carpet pulled out from

under your feet. Absolutely I would.

So it’s not a downer on property, it’s a downer on the pricing of the asset. It’s been nothing but a speculative boom.

The rules of investment are if you want to make money you concentrate your investment. Well we all know that, and we have been concentrating that in housing.

But it’s just gone beyond a joke, it’s ridiculous. And the number of land agents has gone down by 30 percent, well I would like to see it down 60 percent, which would be the natural rate.

But you can concentrate in other assets too, like factories or farms, or whatever they are. But it’s all about yield, we are in a new era now. Yield matters. Investing for capital gain is extremely high risk in this environment.

And the reason is because globally credit is not a free lunch anymore. Banks aren’t ringing you up trying to get you to double your mortgage. The banks are trying to stay alive.

The world has changed totally on that. So it’s great news what’s happened.

Keeping time on your sideas a daily coffee or a lunchtime walk. Making more effective use of your time while at work requires commitment and good communication with managers and colleagues.

By creating a flexible yet realistic plan that also takes into account how you work best, you’ll be able to keep your “to do” list from snowballing. Before long you’ll find yourself spending less time scrambling to get things done and more time enjoying a sense of accomplishment.

the investment property cycle

Page 8: Central Today issue 65

News | Logistics

8 | August/September 2011 www.centraltoday.co.nz

If you run a warehouse, how would you feel if a customer imposed a financial penalty on you every time you mucked up an order? Well, it’s happening now. A leading retailer is imposing a penalty of between $15 and $20 on its suppliers for each incorrect item they send it. The retailer asserts that’s fair compensation for the cost of contacting the supplier, re-ordering and returning the unwanted goods — not to mention the frustration of having to tell a customer that the item they want isn’t available.

In the tougher economic climate, businesses are less tolerant of errors. If goods wanted can’t be supplied by one outlet, there are others which can be approached. And if they can fill an order that you can’t, they also get the chance to take more business from you.

Prompt delivery is crucial to some retailers whose market is dictated by the seasons; clothing, for example. Winter goods not delivered before autumn are less likely to be sold, and could even be returned to the wholesaler for that reason.

Too often, such hiccups are simply the result of human error. People aren’t that hot at performing dull, repetitive tasks: keeping track of inventory, re-ordering before it runs low, or informing customers about the status of their orders.

Supply chain and distribution software takes over many of those dreary tasks, issuing alerts and requesting approvals as work is completed or goods picked and packed — it can also notify customers.

But it’s mobile devices and automation that are revolutionising the supply and service chains; moving vital information in real time and freeing staff from the drudgery of paperwork.

Tracking the invisible Keeping tabs on an order used to be a time-consuming chore, dependent on phone calls, scraps of paper and word of mouth. But while online processes have

Smaller business owners nervous about the costs and process of engaging a bigger professional design agency to develop branding and marketing support now have a solution, literally, at hand. Ready Set Business has developed a range of web-based Toolkits providing professionally designed, cost-effective marketing and branding packages aimed at small to medium businesses who can view a suite of products on-line. The agency is founded on the principle that good design should not cost a fortune and should be available to all businesses. It is meeting a gap in the market between the overseas ‘one logo’ websites and the larger corporate agencies.

Owner Michaela James (above), who also owns the successful Mount Maunganui agency Design Juice, noticed that when small businesses approached Design Juice for branding and marketing support, they were very cost focused and also surprised at how easy her team made the process.

James says small business owners are often wary of approaching bigger agencies and, as a consequence, many often end up doing nothing in terms of basic marketing and branding. By clearly outlining the costs per package there are no surprises, making the process simple, seamless and non-threatening, James says.

There are a range of Toolkits starting with a basic logo design (costing $325), through to a comprehensive marketing package including logo, business card, letterhead, website design and development (costing $1215). If a business already has an existing logo it can

Getting on a winning track

“Dude, where’s my stuff?”

‘pick and choose’ from a range of services including signage, brochures and other forms of advertising.

The advantage of a web-based service, James says, is that the client can view the range of products and costs from the comfort of their own office — and probably late at night as most hard working SME owners tend to do. They can make a decision without any pressure.

“We meet that need by providing the small business owner with a cost-effective, customised branding package that is relevant for the size of their business and match it with service and support levels that, until now, have only been reserved for clients of large corporate agencies.

“We don’t see why the two should be mutually exclusive. We offer the same levels of design expertise and client service as bigger agencies. The client sees the range of products and pricing on our website; they receive proofs via email and we talk to them on the phone. There really is no need for face to face meetings but of course we’re delighted whenever we do get to meet clients.”

She already has links with related businesses — such as accountants, copywriters and media placement agencies, who can work with Ready Set Business to cost effectively develop business assistance and support for her Ready Set Business clients.

In the future, James hopes to develop an interactive forum on the website so clients and others can engage in discussion on the trials and tribulations of running a small business, network and swap ideas.

Ready Set Business has Toolkits available at www.readysetbusiness.co.nz

brought increased efficiency, they’ve also made tracking a bit trickier.

“You don’t have much visibility along the way, and people want to track where it’s at,” Greentree product director Stephen Sims says. “They want to know the status of their order, especially if it’s coming from overseas.”

Single entryAutomation can solve this problem. Electronic data entry (EDI) means an order flows easily from a single entry.

Built-in validation rules mean orders are prioritised, ensuring urgent requests are handled promptly, and automatic notifications mean the customer is kept informed at each stage.

This kind of service is crucial for maintaining good customer relations, since electronic ordering means less personal contact.

Going mobile The other major imperative in running a supply chain today is the ability to do more with less; in the warehouse, it’s storing, picking and packing large numbers of items, employing only what used to be called a ‘skeleton’ staff. Mobile devices are delivering better results.

In the warehouse, a staff member equipped with a mobile device can receive an order on their screen, then see where to find it. They can pick it, see instantly whether they have enough in stock to fill the order, and mark it for packing and despatch.

The order is processed, the customer notified that their goods are on their way, invoicing is authorised, and the inventory is also updated so the warehouse manager knows whether it needs replenishing for further orders.

These devices can scan barcodes, reducing errors and simplifying both ordering and replenishment.

“Your accuracy of information to the customer is so much tighter because you’re collapsing the time to collect the information,” Sims says.

“You’re talking about small time savings, but they all add up.”

How mobile and automation software can help keep the customer satisfied …

Page 9: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 9

News | Management

The Fonterra co-operative has announced the appointment of Theo Spierings as its new CEO, assuming responsibilities from departing CEO Andrew Ferrier on September 26.At first glance role familiarity doesn’t seem to be an issue, as Spierings led the Dutch farmer dairy co-operative, Royal Friesland Foods, into a merger with Campina in 2008.

And according to Fonterra’s chairman, Sir Henry van der Heyden, experience won’t be an issue either, as Spierings brings 25 years’ knowledge of the global dairy industry with him.

“Mr Spierings has a wealth of experience in managing dairy businesses across Asia, Latin America, Africa, the Middle East and Europe. Most importantly, Mr Spierings has an in-built respect for the co-operative structure and for farmers and their commitment to co-operative principles. He is well recognised by his peers for his people leadership, delivery of results and strong strategic skills.”

Spierings was acting CEO of Royal Friesland Foods when he presided over all aspects of its complex and sensitive merger with Campina. He left the company shortly after completing the merger as, prior to the transaction, both parties had already agreed on an independent CEO to take the new entity forward.

Sir Henry says as well as a 25-year history in the global dairy industry, Spierings had held a variety of general management, operations and supply chain and sales and marketing positions across a number of geographies.

OpportunitySpierings says the role provides a great opportunity to work in an industry he loved.

“I am honoured to be invited to lead Fonterra into its second decade. The Fonterra Board, Andrew Ferrier and his team have established a strong foundation and my challenge is to build an even more successful global dairy co-operative.”

This challenge, he says, has been aided by good work already done and he has great respect for the foresight New Zealand farmers had shown in creating Fonterra in the first place.

“A huge amount has been achieved in the past 10 years since Fonterra was established. Trading Among Farmers — the newly approved capital structure — is a good example, but what makes Fonterra really unique is its combination of low-cost pasture-based farming and its status as the world’s largest milk processor.”

Adding valueThe co-operative’s strong performance makes it clear that the challenge ahead was to add another layer of value across the business, he says.

“I am used to working for farmers and I know they demand results. Being entrepreneurs themselves, they expect continuous improved performance of both their co-operative and throughout the value chain.

”I am acutely aware of Fonterra’s importance to the New Zealand economy and look forward to leading an organisation that has the potential to have such a positive impact on its home country.

“I thrive on the prospect of contributing to Fonterra’s continued success, which I know is of great importance to not only its farmers and employees, but to every New Zealander.”

Strategy focusSpierings, 46, holds a Bachelor of Arts in Food Technology/Biotechnology and a Masters in Business Administration. He is married with three children and lives in the Netherlands where he owns and runs his own company which focuses on corporate strategy and mergers and acquisitions in fast moving consumer goods.

New hand on Fonterra helm

Theo SpieringsFonterra’s incoming CEO

■ TenyearsexperienceatseniorexecutivelevelinRoyalFrieslandFoods/FrieslandCampina

■ In1988waspromotedtoproductionmanager,afterjoiningRoyalFrieslandFoodsasaninternationalmanagementtrainee

■ From1991heworkedinanumberofproductionmanagementandadvisoryrolesinIndonesia

■ In1994movedtoSaudiArabiaasplantmanagertoimplementaturn-around

■ In1996waspromotedtooperationsdirectortoconstructanewfactoryinRoyalFrieslandFoods’Peruviangreenfieldoperation

■ In2000movedbacktotheMiddleEastascommercialdirectortointegrateandrestructuretheregionalmarketingandsalesoperations

■ In2001tookuptheroleasmanagingdirectorforExportandNewBusinessDevelopmentbasedinTheNetherlands

■ In2002wasappointedmanagingdirectorinLagos,Nigeria,tobuildRoyalFrieslandFoods’highestgrowthandprofit-generatingoperatingcompany

■ Late2004waselectedtotheBoardofManagementofRoyalFrieslandFoodswithfullresponsibilityforFrieslandInternational,withbusinessesspanningAsia,Africa,LatinAmericaandtheMiddleEast

■ In2006ledthedevelopmentof‘Vision2015’,a10-yearcorporatestrategyforRoyalFrieslandFoods,coveringtheentirebusinessconsistingofabrandedconsumerbusiness,acheesebusinessandaningredientsbusiness

■ Inearly2007becameactingCEOofRoyalFrieslandFoodstoleaditthroughthemergerwithCampina

■ AfterchairingFrieslandCampina’smergerteam,leftthecompanyin2009,inlinewithapre-agreeddecisiontoappointanindependentCEOtoheadthenewentity

■ Ownsandrunshisowncompanywhichfocusesoncorporatestrategyandmergersandacquisitionsinfastmovingconsumergoods.

With the co-operative heading into a new production season, Sir Henry says that in the meantime it is back to business as usual.

“In September all members of the co-operative and all staff will want to say a big thank you to Andrew Ferrier for the great job he has done during the past eight years. After that we will reach out to welcome Theo Spierings.”

Sir Henry says 2011 would be a record financial year for the co-operative and therefore it was most appropriate for Ferrier to announce last year’s financial results before he handed over to Spierings at the end of September.

“I am used to working for farmers… Being entrepreneurs themselves, they expect continuous improved performance of both their co-operative and throughout the value chain.”

TheoSpierings,Fonterra’snewlyappointedCEO

‘03450’

Page 10: Central Today issue 65

News | Cover Story

10 | August/September 2011 www.centraltoday.co.nz

bandwagonthey can book a rental car or bus to help them come across from Tauranga.”

One interesting statistic, indicative of today’s technological age, is that 75 percent of all travel research is done online. Tania Bui says DRM has spent money on ad words, but is also concentrating on “making sure the website is well-optimised so we’re using the power of search engines instead of ad words — because the word ‘holiday’ for example is expensive!”

Bui points out that it’s about more than just tourists. “We’re going to have approximately 3000 media in the country, following their teams around.” That’s exposure for each region to an international audience that very rarely comes about.

Rotorua will be holding matches between Ireland, Russia, Fiji, Samoa and Namibia. To set itself apart, Rotorua will, for example, be showing off its sporting institute — a point of interest for rugby journos.

Hosting hijinks Destination Great Lake Taupo general manager Scott Pearson says one of the first things it and other local agencies did when New Zealand won the World Cup rights in 2005 was put in an application to host key teams.

There were many hoops to jump through, but Taupo was given South Africa, Wales and Ireland to host for part of the tournament. In celebration of this, Taupo will be putting on events to welcome and celebrate those teams, and to show off New Zealand to them.

Taupo is trying to market itself to tourists as the place to stay between games as a base, because of its central location and beautiful scenery.

To get on their radar, Taupo launched a specialised Taupo2011 website for digital traffic. It also met with Official Tour Agents in Europe and the UK, selling Taupo to them — trying to get package tour groups to stay for longer.

“It’s all about trying to increase guest nights and visitor spend,” Pearson says.

In case you hadn’t noticed, there’s a bit of a shin-dig coming our way. It’s on the front pages

of newspapers, in the itineraries of business meetings and it’s the whisper on the streets — after 24 years, can we win again?

Yes, the Rugby World Cup is nearly upon us. An estimated 85,000 visitors, most from corporate backgrounds and high socio-economic groups, are arriving for the six-week tournament.

Expected to inject anything from $500-$700 million into the economy, the old saying about making hay while the sun shines applies to the RWC influx. But once the sun sets on our rugby party, is there a way to continue harvesting the crop?

BrIdget gourlay spoke to central North Island tourism leaders to find out what they are doing to lure visitors in the short term and how the efforts put in place for RWC are expected to impact on the next decade of tourist activity.

Rotorua has been a tourist destination for more than a century. In the 1800s, Maori guides showed tourists from New Zealand and overseas the Pink and White Terraces. Although they were destroyed by a volcanic eruption in 1886, today Rotorua is still a hub for tourism. Its cultural offerings, extreme sports and the famed hot pools draw in the crowds.

One strategy Destination Rotorua Marketing (DRM) has for luring tourists during the Rugby World Cup is its ‘Mini-Rotorua’ in downtown Auckland. Number One Queen Street, right on the waterfront is passed by an estimated 25,000 people a day. This number will skyrocket during the Cup. DRM will use the space for a multi-layered programme of activities, which it hopes will sell the unique environment and experiences of Rotorua as soon as tourists arrive in the country.

DRM’s acting general manager Tania Bui says they’ll have a downtown presence until late March 2012. “We will have Rugby World Cup tourists but also have a number of cruiseships coming in over that period. We want to capture them so they are aware of Rotorua — how

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www.centraltoday.co.nz    August/September 2011 | 11

Seaside success Like Taupo, Tauranga isn’t holding any games, but is still expecting a large slice of the tourism pie. “We jumped on the bandwagon pretty early,” says Glenn Ormsby, general manager of Tourism Bay of Plenty.

“About three years ago when the Official Travel Agents (OTAs) were appointed, what we did was contact every OTA around the world. We told them who we are, where we are and what we had to offer. Out of that we were especially lucky with the French — we’re expecting 1700 French in various stages.

“We got onto it early. We’re encouraging people to use the Bay of Plenty as a homebase – it’s only two and a half hours to Auckland and quite central.

“People can swim with whales, canoe and see glow-worms. And we’re used to accommodating for heaps of people because of our large summer season. We can provide upmarket apartments and hotels on the waterfront to camping.”

One big bonus, Ormsby says, are extra cruise ships scheduled to call during the tournament. “Potentially that’s another five thousand (visitors) in the region, leading up to our (summertime) cruise season.

“We’ve got 82 ships this year compared to 52 last year — that’s 202,000 people all up for the season including crew. This is very important for our region.”

Future fortune Tourism operators say the Rugby World Cup will be more than just a busy few weeks in spring 2011. They hope that it will be successful in bringing people here in the long term too.

“The word of mouth that will come through from people’s Rugby World Cup experiences we will see in the next European winter — the New Zealand summer of 2012-13,” Tania Bui says.

“The European markets including the UK are still in the grips of financial hell and

maintaining the flow from those markets is important. The Rugby World Cup will give those markets greater exposure. That will hopefully offset in the next 36 months some of the impact from economic environment.”

She’s also hoping to attract some of the Australian ski market.

“Everyone knows about South Island ski fields. But we’ve been doing campaigns and we’re hoping people, especially Aussies visiting Rotorua, will realise they can ski here next winter.”

From his contacts with tour agents overseas, Destination Great Lake Taupo’s Scott Pearson has heard that the headline-making Christchurch earthquake has meant many people have thought New Zealand is more damaged than it actually is.

“What people retain, when they hear the news overseas, is that New Zealand has challenges and their first reaction is to step back a little bit.

“The advantage pre-tournament is that people are realising through the media that we are still open for business. If we hadn’t had the World Cup we may have seen a lot of people putting New Zealand to one side for this year.”

Despite all the cutting edge marketing like social media and Google ad words, or the big spending on things like the Giant Rugby Ball, Pearson agrees with Bui that it’s individual experiences that resonate the most.

“Word of mouth is still the biggest contributor to bring people down to New Zealand. That’s why it’s so important we show everybody a good time.

“A successful tournament will certainly help us; it will have a legacy like the Lord of the Rings did. There’s nothing like getting people down here experiencing our region and seeing the scenery and activities.”

Images provided courtesy of Destination Rotorua

Wowing and wooing 85,000 visitors takes a lot of effort. That’s why there will be festivals and events to show off the country throughout the Rugby World Cup.

“When they’re coming through our region they’re not just looking at the attractions or the beautiful lakes, they’re taking in everything from the locally sourced wooden furniture they’re sitting on to the food and cuisine,” Destination Rotorua Marketing’s Tania Bui says.

Look out for NZ Flair, a three-day event in Hamilton in mid-October, showcasing innovation and capability in aviation design, manufacturing, maintenance, repair and operation (MRO) and pilot training.

In Taupo, an expo at the Clean Energy Centre will showcase a range of sustainable technologies.

News | Cover Story

The travelling REAL NZ Festival aims to show off our vibrant arts scene, history and food. For example, two photography exhibitions will tour — one a series of iconic All Black images by Peter Bush and the other called ‘Half Time and Oranges’.

Travelling theatre by Taki Rua Productions, the national Maori Theatre Company, called ‘Strange Resting Places’ will incorporate dance, waiata and music to tell the story of the relationship between an Italian and a Maori soldier during World War II.

Some of the events are annual occasions with a twist such as the 60-year-old Hawke’s Bay’s Blossom Festival parade. This year there will be a special welcome to the French and Canadian teams, in town to play in Napier the following day.

For more information on events supporting the Rugby World Cup, check out:■  www.nz2011.govt.nz/experiencerealnz/      ■  www.nz2011.govt.nz/business/ 

■  www.nz2011.govt.nz/business/real-nz-showcase   ■  www.realnzfestival.com

Page 12: Central Today issue 65

12 | August/September 2011 www.centraltoday.co.nz

Growing your stakeBy Bridget Gourlay

You want to grow your small business, but where do you start? Do you invest in your staff? What about new equipment or software? Marketing? R&D? Although there’s no set formula, there are some rules that apply to all businesses looking to grow. Business Mentors NZ CEO Ray Scholfield says firstly he recommends using his own not for profit organisation. Completely free, businesses can get an experienced mentor to cast their fresh pair of eyes on your accounts, direction and ideas.

“People get married to a business, and with working long hours they can’t see the woods for the trees. The old corny saying ‘they’re working in it, not on it’ applies.

“Often someone independent can come in and be totally objective. Their only agenda is to help a business do better.”

In terms of growth, BMNZ has plenty of experience in that. Schofield himself was a voluntary mentor for years before becoming CEO and says a mentor often sees areas for growth the owner doesn’t.

“Sometimes people’s perceptions of what they need can be absolutely accurate, less than accurate, or nothing like what the real need is. People think ‘I could be doing better; I just need some sales and marketing assistance to lift the business up and perform better.’

“But often in those circumstances, while they could benefit from a more focused sales and marketing approach, it may well be that their financial management and performance needs major work as well.

“There’s no point trying to develop strategies and planning if in fact the performance of the business is not appropriate. Then you look to address planning and sales and marketing.”

Stick to your strengthsScholfield advises business owners stick to their strengths when trying to grow.

“Someone could start off as an apprentice panel beater. And over time they could prove to have real skill in that area and decide they want to own their own business.

“They may be a very good panel beater, but suddenly they’re trying to be a general manager. As they start to grow their business and employ staff they are doing something they don’t have any skills in — and managing people can be quite challenging!

“Managing clients can be challenging. Collecting money owed to you is not easy. All those things take people outside of their key skillset.”

That’s where you invest. If, for example, doing accounts is challenging and boring for you, Scholfield says to hire someone else to do them.

“It’s better to concentrate in the areas you are strong in. When people try to do things they’re not very good at, they don’t do them very well the whole thing gets in a mess and the things they are good at also get neglected.”

Do your research“Typically, New Zealand businesses do not do adequate research,” Scholfield says.

“Where are their customers coming from, where are they spending, what are the opportunities? Where is your competition? Some people wouldn’t have a clue. You really do need to think about it. There’s some good tools out there.” These tools don’t involve spending a lot of money on expensive surveys and research. Often it’s free.

“If you were a panel beater and you were thinking about buying a panel beating business in Matamata — you can use Statistics NZ and determine how many cars there are in the Matamata area, how many accidents there were in a given time, how many panel beating competitors you’ve got. That can help you plan if you’re going to expand your business or buy one down the road and merge the two.”

BMNZ has access to the University of Waikato’s benchmarking information for free, which is also commercially available.

With that information, the panel beating business could see the analysis of panel beating in New Zealand. It gives the lower, median and upper quartiles and it gives every single cost centre associated with that type of business and that sector.

“You can benchmark your business against industry average,” Schofield enthuses. “So if your rent is typically ten percent end of turnover and the median is seven, you’ve got a problem!”

News Special | Investment/Finance

Do…●Your research — use Statistics NZ

●Have a business mentor for a fresh look and good advice

●Stick to your strengths — hire people to do jobs you do not like or are bad at

Don’t…●Work in your business. Instead,

work on it

●Be afraid to ask for help or advice

●Try to do everything yourself

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www.centraltoday.co.nz    August/September 2011 | 13

Once you’ve decided where you want to grow your business, the matter of where to get the money from arises. Generally SMEs have four options available to them; personal equity, a bank loan, angel investors and venture capitalists. Westpac’s Martin Brennan says it comes down to personal choice.

Personal equityFirstly, you can reach into your own pockets to finance your growth, such as taking out a loan against your house or from personal savings and investments. Brennan says there are good and bad sides to this option. “Ultimately, personal equity gives you control. You’re accountable to no person. Personal equity also leads to less expectations of return. But the more personal equity you’ve got in a business means that

money isn’t available to do other things you want to do.”

Bank loanBanks give businesses loans if they believe in it. While you must pay it back (with interest), you still keep 100 percent ownership of the business. “My view and I have a bias, is that with bank debt there is a guaranteed exit price. In other words, you borrow $100,000 and you know exactly how much it costs to, in effect, pay out that partner. Equally, a bank doesn’t want to have a stake in your business. Debt I’d say to people is the opportunity to keep control of your business.”

Angel investorsAngel investors are people prepared to invest in a promising business. They usually are already familiar with the industry.

“Angel investors are only for the bigger end of medium-sized businesses,” Brennan points out. “Unless they saw potential like a new invention, it would be problematic to get them onboard. I would only go to them if you felt you had substantial growth opportunity.”

According to New Zealand Trade and Enterprise (NZTE), angel investors’ expectations are usually at least a 30 percent return on their money and often want some equity (ownership) in your business to offset their risk. The advantages of having angel investors are that you get the cash right away and can start growing. On the other hand, you must be completely comfortable with only owning a part of your business.

Venture capitalistsNZTE says venture capitalists are investment companies or fund managers that give cash in return for part-ownership of your business. They provide more money than an angel and will also provide expertise, support, contacts and management help.

In return for risking their funds, they tend to favour only high-growth companies that are

Show me the money

likely to provide them with high returns. They plan to realise their gains on exit from the investment.

NZTE says some investment firms are only going to want to give you money, provided you follow all the rules to the letter. This can be a little bit difficult, especially for a business that is just starting out and needs a little leniency so that they can grow to their full potential. Although the money that you get from one of these firms can certainly help your business, if they are too restrictive, it can also tie you down considerably.

“Venture capitalists tend to look for an exit strategy in one form or another of that business, so if you were looking to work with a venture capitalist you would have to buy into that strategy of an exit over a 3-5 years timeline. It might not be suited if your aspirations were longer term,” Brennan says.

He usually asks his clients if they have seen the popular reality TV show Dragon’s Den. “That’s a good snapshot of what angel investors and venture capitalists will put you through. You need to decide how much of your ‘baby’ you want to give up.”

Brennan says businesses need to see an investment, whether it’s a bank loan or money from an angel investor or venture capitalist, as a partnership. “Do it for the right reasons, not just for need of money. Build good, sustainable, long-term relationships. Generally I’m a great believer that it’s about partnership and you must get that balance right. For most low-end SMEs it’s (financing growth) really an equity and debt solution. In my experience, it’s how much do you want to partner with people for what that mix is.”

Other words of wisdom Brennan has learned from a long career of working with SMEs are that good things take time. “Don’t grow too quickly and without a sound foundation. The analogy I use is it’s like trying to put a third story on a house that’s designed for one floor.”

News Special | Investment/Finance

Usefulwebsiteswww.business.govt.nz

www.angelassociation.co.nz

www.nzvca.co.nz

www.nzte.govt.nz

www.bmnz.co.nz

www.frst.govt.nz

www.thesmallbusinessgame.co.nz

www.businessresourcecentre.co.nz

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News | AgriBusiness

14 | August/September 2011 www.centraltoday.co.nz

News | Events Diary

Courses, events, business happenings…

If you would like to feature a business related event in this diary, email [email protected] at least two months before the date of the event.

august

18Thursday

What is your induction programme? — Waikato Chamber of CommerceOnce you have recruited the right staff you need to ensure

that new employees feel they are now part of the organisation as well as giving them the right skills and knowledge to perform in their new position. This session will introduce you to sound practices to design or redevelop your current induction programme. To register, visit www.waikatochamber.co.nz.

august

24Wednesday

How to Create the Best Workplace — New Zealand Institute of Chartered AccountantsThis webinar will cover the four

essentials of a great workplace, with best practice real life examples in NZ. Participants will learn how to measure how good their workplace is. To register, visit www.nzica.com

Clinching the Deal, presented by Deb Bell — Rotorua Chamber of CommerceDeb Bell is a New Zealand-based inspirational speaker committed to helping businesses and organisations achieve better results. Renowned as an accomplished networker and business adviser, Deb brings these skills to the speaking platform. To register, visit www.rotchamber.co.nz.

Public Speaking and Giving Presentations — Waikato Chamber of CommerceSome people love it and some don’t. Whether you do or not, we can all improve in our preparation and presentation to make sure we give the best message. Make sure your message is remembered well after the event. For more information, visit www.waikatochamber.co.nz

august

30Tuesday

Efficient Spreadsheeting: Improving Performance — New Zealand Institute of Chartered AccountantsLearn how to produce cleaner,

more efficient spreadsheets which will add value and learn how to produce them faster. Suitable for all levels except basic beginners. To register, visit www.nzica.com

august

31Wednesday

Releasing Discretionary Effort — Waikato Chamber of CommerceWhat makes some people give more at work than others? This

session will explore the motivation behind why people come to work and how managers can release discretionary effort to build high performing individuals and teams. For more information, visit www.waikatochamber.co.nz

Employer Workshop — IRD in Opotiki This workshop is a hands-on interactive session where you will learn how to complete a mock monthly wage summary for two employees, calculate PAYE and other deductions, and file your employer monthly returns online. It is ideal for sole traders, partnerships and other small businesses. To register, visit www.ird.govt.nz

sept

7Wednesday

The Internet is Your Friend — The National Bank’s Business Resource Centre in New PlymouthBusiness owners who want

a clearer understanding of the opportunities the internet may give their business as well as find ways to use modern web based tools to market their business. Those that have acted early are reaping the benefits. A barrier to entry is not having a plan and/or a lack of knowledge on the subject. You may be surprised at the statistics of who is using the web. To register, visit www.businessresourcecentre.co.nz

Cocktail Function — New Zealand Institute Of Directors in New Plymouth Join the September function in New Plymouth to hear guest speaker, Peter White-Robinson, chairman of Fitzroy Yachts. To register, visit www.iod.org.nz

sept

20Tuesday

Introduction to Business Tax Seminar — IRD New Plymouth An introduction to business tax obligations including structures

income tax provisional tax keeping a cashbook income and expenses and record keeping. To register, visit www.ird.govt.nz

sept

22Thursday

Maximising the Value of Your Business — The National Bank’s Business Resource Centre in Palmerston NorthDon’t wait until you want to,

or have to, sell the business — start planning today. The longer you have to plan and make any changes, the better shape your business will be in when its time to move on. The benefit of this strategy is that, in the short-term, you can end up with a more profitable business and, in the longer-term, a business that’s more appealing to those looking to buy a business. To register, visit www.businessresourcecentre.co.nz

oCt

4Tuesday

Global Expansion: Are You Ready? — Export NZ RotoruaThe first question to ask before considering a rush into business expansion through export is to

decide if you have the capacity to fulfil a sudden demand while still delivering on expectation to local demand. Using a step by step process with accompanying checklists, this workshop will allow you to calculate if you have the ability to supply a global market. To register, visit www.exportnz.org.nz

oCt

11Tuesday

Marketing to the Global Market — Export NZ Tauranga

Effective global marketing techniques do exist. The key is

overcoming time differences, language barriers, and cultural ignorance which hinder the company’s competitiveness in the foreign market. This interactive workshop will allow participants to understand how cultural differences can affect the success of an export programme. You will be given tools to understand what your offshore clientele expect from their products and services. To register, visit www.exportnz.org.nz

■ $1million in start-up fundMIG Angels, an early stage angel investment group associated with the Bio Commerce Centre, has opened applications for funding from seed and startup companies after raising $1 million for its new angel investment fund, MIG Angels Fund 1.

MIG Angels spokesman Dean Tilyard says the MIG Fund 1 will target potential investments at the seed and startup phase of emerging businesses. “Early stage ventures generally have high risk profiles, but can also offer high growth prospects and the potential to make

significant contributions to the country’s economic future”.

MIG Fund 1 will look to invest in around 10 companies during the next 12 to 24 months.

“Potential investments could be in any sector and from across New Zealand, although MIG Angels is particularly interested in potential investments from the wider Manawatu region,” investment co-ordinator Claire Cilliers says.

Companies interested in MIG Fund 1 are advised to contact MIG Angels.

■ Dryer represents dairy opportunityWaikato Innovation Park is now constructing New Zealand’s first and only independent product development spray dryer — due to open in May 2012.Waikato Innovation Park chair, Michael Spaans says the dryer can help the dairy industry move further up the product value chain.

“Our spray dryer will give dairy companies an opportunity to research and develop high-value products, which is very difficult to do in large, commercial factories.”

The spray dryer will initially be set up to allow companies to research, develop and manufacture new milk powders. However, the medium-term strategy is to expand the plant’s capability to manufacture infant formula.

Coriolis Limited director Tim Morris, has researched the opportunities for New Zealand dairy companies to move into infant formula production and says the sector is missing out on a huge opportunity.

“The baby food/infant nutrition market worldwide is achieving strong growth driven by increasing demand, particularly in the Asia Pacific region. In this region alone, sales of infant formula have grown 15 percent per year for the last five years.

“What might be surprising to some is that most infant formulas sold in the Asia Pacific region contain New Zealand milk powder. But, sadly, it’s the formula manufacturers who are capturing most of the value of our milk. Infant formula delivered to the back door of a

supermarket is worth ten times as much as our milk powder exports at the border.

“We blither on incessantly about the need to add value to our exports. Infant formula is a clear, no-brainer opportunity to add value. Waikato Innovation Park’s new facility is a step on the path to realising this opportunity.”

Waikato Innovation Park has received interest from dairy companies within New Zealand and overseas who are interested in using the pilot plant mainly for development purposes.

■ ‘Blank page’ for wine exportersChina is a market ready and waiting for Hawke’s Bay wines, due to the diversity of local wines and the Chinese market. Fongyee Walker, a founder of Dragon Phoenix Fine Wine Consulting, China’s most successful Wine & Spirit Education Trust that assists global wine companies establish Chinese markets, says China is essentially a “blank page” with an ever increasing number of consumers keen to be educated about wine.

Making inroads into a city of seven to 10 million could be a huge market for any Hawke’s Bay winery, Walker says. Different areas of the country have vastly different taste preferences and accordingly, there is something for everyone among the “wonderful diversity” Hawke’s Bay wines have to offer.

Page 15: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 15

picture perfectFujifilm FinePix F550 EXRPacked with features and loaded with some of the latest technological innovations, Fujifilm’s FinePix F550 EXR is the traveller’s best friend.

Yes, it’s ideal for point-and-shoot photographers or SLR users who want to travel light, without compromising picture-taking versatility. It has 15x optical zoom, anti-blur, HD movie capture and 360° panorama mode, but the masterstroke is its GPS capability. Regardless of where you are in the world, the FinePix F550 EXR will recognize your location and display it either as longitude and latitude or by place name.

A tag is also placed on the image which, when using place names, can easily be searched for, enabling you to quickly find shots of a specific location or point of interest. Or if you took a shot at a restaurant you want to return to, find the picture and the F550 will provide the distance and direction you need to travel from your existing location to get back there. Now that’s a pretty cool camera!

RRP: $699

Available: From leading photo specialists

apple of my eye Mac MiniThis is one processor that refuses to act its size and in fact, the Mac Mini is pretty incredible, no matter how you look at it. This latest incarnation is sleeker and stronger, powered by a 2.4GHz or 2.66GHz Intel Core 2 Duo processor, with a superfast 1066MHz frontside bus and 3MB of L2 cache for a nice little performance boost.

Add the fastest integrated graphics processor on the market today, Nvidia’s GeForce 320M, plus speedy DDR3 memory and this thing just cooks, delivering up to twice the performance of its predecessor. What all this means is you get serious pixel-pushing power for games and graphics-intensive applications.

A raft of ports means you can also plug this baby into HDTV screens and entertainment systems and removable bottom allows for easy hardware upgrades.

RRP: From $1,199

Available: From selected retailers, www.apple.com.nz

sweet dreamsThe Beautyrest Black bedNothing beats a great night’s sleep, but why not catch some quality snooze time in style? If this sounds like you, then the Beautyrest Black bed is the cat’s pyjamas, offering ultimate comfort and opulence. It features triple woven springs, advanced memory foam, progressive latex with anti-bacterial and anti-fungal properties and alpaca fibres, all offset by sparkling, hand rivetted crystals.

The foam is pre-crushed three times and eliminates the body impressions that form in the bed over years of use. It comes with a 15-year warranty, in four sizes and with three different bases. It all adds up to the ultimate sleep solution in a timeless fashion statement.

RRP: $16,500 for a king

Available: From selected retailers, visit www.beautyrestblack.co.nz

king of cognacsBlack Pearl Louis XIIISo dark it’s almost black, Black Pearl is a limited edition cognac from Rémy Martin’s stock of 100 year old Louis XIII. Just one type of oak barrel has been used, meaning only 786 bottles were ever available for purchase. Its value is amplified by the Baccarat crystal bottles, each individually numbered and hand-blown from black crystal. Because of its unavailability, this limited-edition bauble sells for wildly varying prices, but a single shot of this deliciously sinful treat runs for about $2,900 at New York’s finest hotels.

RRP: $40,624 for a 1.5 litre magnum

Available: Not readily available try www.distinctwhiskeycompany.com

island lifeBora Bora Marara Beach and Private IslandHaving your own private island is perhaps the ultimate indulgence. However for corporate incentive and conference groups, or those simply planning a group escape, it’s not beyond reach.

Bora Bora is one of the South Pacific’s most spectacular retreats, often called the most beautiful island in the world, encircled by a protective necklace of coral and boasting 360 degree panoramic views. Sofitel Bora Bora Marara Beach & Private Island features its own private island or ‘motu’, just 150 metres long and 70 metres wide and available for three night private bookings from November 1 to May 31 until 2013.

RRP: From $258 per person per night (accommodation only)

Available: Book at www.sofitel-frenchpolynesia.com

ultimate desk toyBuckyballs Brace yourself, because a whole new level of time wasting entertainment is here — Buckyballs. Each Buckyball cube contains 216 magnetic balls that can be shaped, molded, torn apart and snapped together in any shape you choose. You can mash them for stress-relief, mold them for fun, make sculptures and shapes, stick stuff to the fridge or learn Buckyballs tricks. But be warned, these things are seriously addictive.

RRP: $42.90

Available: At www.giftbob.co.nz.

enjoying the journey…

News | Lifestyles

lifestyles

Page 16: Central Today issue 65

Export | SCA Hygiene Australasia

16 | August/September 2011 www.centraltoday.co.nz

Within Australasia 1400 people are employed with SCA HA across New Zealand, Fiji and Australia.

The company has a number of facilities in New Zealand including factories in Te Rapa (Hamilton) and Kawerau. It is at the Kawerau tissue production plant that brands like Purex, Deeko, Handee and Tork are manufactured, with the site producing some 60,000 tonnes of tissue product annually.

Kawerau initiativesSCA HA’s tissue production plant is located on the banks of the Tarawera River in Kawerau, approximately 55 kilometres from Rotorua. As such, the team at SCA HA is very aware of the significance of the local area and the need to protect and nurture the natural environment.

In recent years SCA Kawerau has initiated a number of sustainability initiatives which have not only enhanced the natural environment, but also helped reduce the environmental impact of its tissue manufacturing.

Harnessing nature’s energyNew Zealand’s North Island volcanic zone contains several areas of thermal activity, one of which is located near SCA HA’s Kawerau

Pioneering use for geothermal steamSome of New Zealand’s best-known hygiene products are being made more efficiently with the help of easily accessible and renewable geothermal energy. SCA Hygiene Australasia’s tissue production plant in Kawerau is pioneering the use of geothermal steam in its papermaking processes, resulting in substantial reductions in its carbon emissions.

In recent years, SCA has also done much to protect and nurture the natural environment around the Tarawera River. It’s all part of a commitment to sustainability which has delivered real benefits and seen the company recognised for its leadership in this area.

SCA Hygiene Australasia (SCA HA) is a leading hygiene products company, manufacturing and marketing a number of well-known brands including Purex toilet tissue, Handee kitchen towel, Deeko napkins, Treasures nappies and Tork commercial washroom and wiping hygiene products.

The company is part of the global SCA Group which has headquarters in Stockholm, Sweden.

mill. If you’ve ever been to this region you’ll be familiar with the strange sight of steam rising from the ground.

Legend has it that the local thermal heat was sent by the sisters of Ngatoro-i-rangi the priest (Tohunga), who was freezing to death while climbing Mount Tongariro to claim the land.

The “fire” erupted first at White Island, then at Rotorua and Taupo and finally at the volcano of Tongariro to save the Tohunga’s life. Tuwharetoa was Ngatoro-i-rangi’s descendant, and the local tribe of today descends from Tuwharetoa.

For many years, SCA HA Kawerau operations manager Murray Lucas was interested in the prospect of using geothermal steam in SCA HA’s papermaking process.

To make it a reality, SCA HA formed a commercial arrangement with Ngati Tuwharetoa Geothermal Assets limited (NTGA) which is an iwi company managing the local Kawerau geothermal field on behalf of the Ngati Tuwharetoa (BOP) Settlement Trust.

The team at SCA HA worked closely with iwi to ensure that the company’s use of geothermal steam was acceptable to them and managed in a respectful and sustainable way.

The partnership has been very successful and in 2009 an agreement was finalised, enabling SCA to start using steam directly from the geothermal field from August 2010.

Changes to three machinesSCA HA’s Kawerau plant has three paper machines which have previously relied on natural gas (a non-renewable fossil fuel) as energy to run gas-fired boilers.

Since August 2010, all three of the machines have been running entirely on natural heat from the earth, a clean and renewable form of energy.

The use of geothermal steam in the papermaking process has reduced the Kawerau site’s carbon dioxide emissions by 39 percent.

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Page 17: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 17

The geothermal steam field is accessed by a number of deep bores which are linked to the underground natural heat resource. Once the ‘raw’ geothermal fluid is extracted from the bore, clean steam for the papermaking process is separated within a processing plant at the well head.

The clean steam then travels through a custom built pipeline, directly to SCA HA’s Kawerau site where it feeds into the papermaking process. It is used in the heart of the papermaking machine in a large cylinder called a ‘Yankee’. The Yankee dryer evaporates moisture from the paper in the tissue making process.

Positive impactThe geothermal project is arguably SCA HA’s most significant sustainability achievement in the Australasian region. The impact on the Kawerau site’s carbon footprint was instant and will be ongoing.

Using geothermal steam in the papermaking process has reduced the site’s carbon dioxide emissions by 39 percent.

SCA HA’s machine operators have been impressed with the reliability of the geothermal supply and its suitability for the papermaking process. And not only has the move to geothermal had a clear environmental benefit, it has also been a positive move for the local community. By partnering with local iwi, SCA has ensured that the revenue generated by the project stays within the local

area for the good of the local community and the interests of Tuwharetoa.

In all, it’s a win-win situation. Using a renewable source of earth energy and significantly cutting carbon emissions is totally in line with SCA’s sustainability philosophy and the New Zealand Government’s objectives with the introduction of the Emissions Trading Scheme.

This supply agreement for geothermal steam is a first for SCA globally. Most of New Zealand’s geothermal energy is used to produce electricity, but this initiative to use the heat directly is an excellent use of this natural resource. Kiwi consumers and customers can feel comfortable that they are making a good environmental choice when they purchase SCA brands like Purex, Handee, Deeko and Tork which are manufactured at the Kawerau plant.

Tarawera River restorationThe geothermal project reflects SCA HA’s commitment to sustainability — a commitment that can also been seen through other initiatives at the Kawerau site.

Since 2003, SCA HA has been a proud recipient of a series of grants awarded by the Bay of Plenty Regional Council. The council set up the Environment Enhancement Fund to provide seed-funding for community-based projects that improve the environment, raise environmental awareness and use the enthusiasm and skills of the community.

The three grants received to date by SCA HA Kawerau support the local team with restorative planting work on the Tarawera River bank adjacent to the paper mill.

SCA HA’s work, which involves employees, iwi and members of the local community, is all about restoring the natural ecosystems of the river bank. This includes the removal of weeds and replanting native species which contribute to the restoration of the river’s natural bush setting.

Since 2003, SCA HA’s Kawerau team has replaced plant pest species around the mill

site with more than 22,500 native plants. It has also operated a pest eradication programme to enable the establishment and growth of native plants and birds; carried out riverbank protection work to stop erosion; built stormwater collection ponds to trap site materials from inadvertently entering the river and ensured there is no direct discharge of untreated wastewater into the river.

The result is a flourishing natural environment that can be enjoyed by locals and visitors to the region alike.

Awards and recognitionSCA Kawerau has a clear commitment to sustainability. In addition to the above achievements, in 2010 the site achieved FSC (Forest Stewardship Council) chain of custody certification.

This demonstrates to consumers that SCA can verify the source of all wood-based fibre used in the manufacture of tissue paper products at the site.

The Tork and Purex products manufactured at the site now carry the FSC label. This accreditation is a guarantee to customers that they are making a responsible choice.

In October 2010, SCA HA’s Kawerau site received a Sustainable Business Network Regional Award, recognising the company as a leader in sustainable business practices in the Bay of Plenty and North Island areas.

SCA Hygiene AustralasiaFletcher AvenuePrivate Bag 1003Kawerau 3127T (07) 323 1899www.sca.com — Advertising Feature

It’s a win-win situation… a renewable source of earth energy and significantly cutting carbon emissions is in line with SCA’s sustainability philosophy and government objectives.

Export | SCA Hygiene Australasia

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Page 18: Central Today issue 65

CONGRATULATIONS to Geon Print & Communications SolutionsFrom the Team at Wells

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18 | August/September 2011 www.centraltoday.co.nz

Focus | Pride In Print 2011/GEON Print & Communication Solutions

It’s the biggest of its kind in New Zealand, but GEON Print & Communication Solutions is going one step further, proving it is also the best of its kind in the country. New Zealand’s largest sheet fed printer, GEON scooped the top prize in this year’s Pride In Print Awards after stunning judges with a complex multi-fold cover that “raised the bar in New Zealand printing”.

The production of the glossy Urbis magazine earned the company the supreme award for the best printed job of the prestigious award ceremony. A company-wide strategy to maintain excellence has ensured the supreme award was not the only accolade it achieved, with GEON amassing a staggering 44 awards on the night; the supreme award, two category finalists out of nine categories, one process winner out of six processes, 24 gold medals and 16 highly commended awards.

Pride In Print judge Damian Fleming describes the Urbis cover as a striking example of a magazine cover and attributes its combination of an innovative cover design and a superb-quality insert as the qualities which tipped the scales in favour of the publication.

“There are things about this book which are really cool. The front cover folds out to make eight pages and the folds have to be exact to make it work.

“It is a pretty outrageous thing to attempt and get right. The attention to detail on the cover

includes a matched image where the cover finishes just short of the fore-edge. The result is seamless.

“Inside, there is a tip-in insert which has been printed to match the colour and position of the image on the page beneath. It was printed on different stock, on a different day from the magazine, yet it matches perfectly. This wasn’t

Communication solutions

some simple glossy advert, but a perforated and complete image match up. Then there was the binding which has been difficult in its own right, and that has succeeded.”

The Urbis magazine caught the attention of everyone who looked at it, he says. “This has

raised the bar in magazine print standards.”

But the level of excellence is to be expected from GEON, who won

the most awards of any one company nominated across all categories with all four of the

company’s New Zealand regions, Auckland, Central, Wellington and South

Island, contributing to the haul.

Executive general manager for GEON’s New Zealand operations Andrew Durrans says the awards were well earned. “The results were a real thrill and a very strong recognition of our commitment to quality.”

It’s an apt summation; the awards are evaluated on “technical excellence in all facets of the production process”.

Accepting the award, Durrans described the moment as a “huge recognition” of the expertise of his staff. “What the judges said is the bar is getting lifted and the quality is getting better each year and I knew our team had lifted the bar.”

One of a number of magazines GEON prints on a monthly basis, with tight timelines, the Urbis publication is just one example of the quality printing customers have come to expect from

GEON. “It has some inserts and crossovers involved with that overlay individual pages, so it is critical that you get the alignment right. It is a work of art from the front end pre-press to the final binding process,” he says.

The magazine sector is a competitive one, but GEON competes well. “Our customers are demanding more from us. Particularly on front covers they are looking for special colours and the eye candy,” he says.

Atraction principle“Urbis is a magazine that also sells over the counter so it is very important that you attract the people they’re targeting, which is the people who are looking for high-end fashion and quality; they need to see that in the product. The advertisers in that magazine are the higher-end brands. It is important that they are aligned to a high-end product.

“As a leading print and communications business, we clearly have a responsibility to the industry and we see our commitment to these awards as part of that. The awards allow us to be judged against our competitors. You get recognition from the wider industry and our customers and staff get a huge buzz from the jobs that win awards.

“I would like to thank our staff throughout the country for the huge part they played in GEON’s success,” Durrans concludes.

GEON Print & Communication SolutionsT 0800 436 647www.geongroup.com — Advertising Feature

Andrew Durrans, executive general manager for Geon’s new Zealand operations (above), accepting the Supreme Award at the Pride in Print Awards 2011.

Page 19: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 19

Focus | Brent Stewart Construction

No matter what the industry or arena, talented individuals are known as great buckers of trends. The building sector is no different and neither is Brent Stewart. Working as an employee, Brent basically got tired of working for someone else’s profit margin and decided it was time that his sweat and toil contributed towards creating his own business concern.

In 1992 he created Brent Stewart Construction and the rest, as they say, is history. Today the company employs 30 staff, all with the attitude that the key to good business is building relationships and delivering value.

This value is split into three areas; 40 percent on residential work, 30 percent rural work (the

Building better homes

majority in the dairy sector) and 30 percent on light commercial work, which includes the like of apartment work, fire station refits, education sector work and general jobbing.

When it comes to creating people’s homes, Brent is unwavering in his commitment to delivering quality work that is good value for money. However, before this can occur, communicating with clients is key and it’s here where he says the entire company goes to great lengths to ensure they understand what people want.

And since everyone is different, the host of pre-packaged home building companies cluttering the market isn’t really Brent Stewart Construction’s game. Brent says the company’s focus has narrowed on better buildings. “The people who work with us are the ones who want to build a good home,” he says.

This means the kitset option isn’t really on the table; delivering quality workmanship at reasonable prices is. And what Brent Stewart’s prices represent, he says, is value — the company’s key selling point.

So if a job well done at a fair price is what you’re in need of, then you might have just found the people you’re looking for.

Brent Stewart Construction15 Young StreetNew PlymouthT (06) 769 6866 027 534 5757F (06) 769 6877E [email protected]

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Page 20: Central Today issue 65

Focus | Breadcraft Wairarapa

20 | August/September 2011 www.centraltoday.co.nz

There’s nothing more mouth-watering than the smell of freshly baked bread. No matter how full you might be, it’s a smell that guarantees your stomach will start pestering you for a taste. For 70 years Breadcraft Wairarapa has been creating and selling a delicious range of bread and cake products to satisfied locals.

In recent years, its customers have become people across the country and around the world as the company grows. But far from resting on it laurels, Breadcraft Wairarapa is constantly looking for new innovations and opportunities.

Building a businessBreadcraft was founded in 1942 as a bakery and confectionery business by the late Harold Cockburn, specialising in bread, cakes and pastry goods from its original site in Queen Street, Masterton.

The company grew to become the town’s largest bakery and in 1962 moved to new premises in Lincoln Road, which housed its first ‘modern’ plant bakery, producing some 800 loaves per hour.

The following 10 to 15 years saw major changes in the New Zealand baking industry and Breadcraft embraced the new innovations leading to an increased range of quality breads with daily deliveries from their automated plant. The company was the first in the region to introduce sliced packaged bread and this development saw Breadcraft become the Wairarapa’s only fully automated plant bread bakery and market leader.

In 1968, Breadcraft was one of five regional bakeries that formed Quality Bakers (NZ) Ltd. The main aim of the group was to share ideas, seek bulk purchasing agreements and form a common ‘brand’ and marketing strategy on a national basis.

By 1972, now under the management of Harold’s son Bob Cockburn, Breadcraft had outgrown the Lincoln Road premises and commissioned the building of a new facility in its present Judds Road site.

The new bakery housed a totally automated bread plant capable of 1800 loaves per hour to supply weekly tally of 55,000 bread units, 10,000 buns and 12,000 pies. Staff numbers

grew to 12 bakers, three administration staff and four main delivery drivers.

Throughout the 70s and 80s the company continued to consolidate and grow. During this time Peter Rewi joined the company as CEO of the Breadcraft operation and John Cockburn (Bob’s son) entered as director of new products and development.

“I joined in 1988,” Rewi remembers. “Bob Cockburn was one of the directors of the company I was working for at the time in Auckland. He was an entrepreneurial adventurous guy and I respected him for being an excellent manager — he really looked after his staff, they were the most important thing to him.” Bob Cockburn offered Rewi a management role which he took and has never looked back.

In 1991, Breadcraft was again at the cutting-edge of innovation, having the country’s most advanced baking plant capable of producing 3000 loaves per hour, all under a brand new baking hall which doubled the original factory size.

Throughout the 90s, Breadcraft focused on adding new bread products, resulting in the company becoming one of the most innovative and diversified bakeries in the country.

The bread market has changed dramatically and Breadcraft has played a major part in meeting these changes with the introduction of specialty products, which include the following: Pita and Lebanese breads, flour tortilla, pikelets, cake muffins, panini bread and Turkish bread. The products are available nationwide in retail outlets, commercial institutions and fast food franchises.

During 2003, Bob’s son John Cockburn and long standing CEO Peter Rewi purchased Breadcraft and Bob stayed on as chairman of the board.

Today Seventy years on, Breadcraft employs over 100 staff, produces around 150,000 units a week and is set for further growth in the specialty bread market with new and innovative products continually under development.

As part of the Quality Bakers group since 1968, Breadcraft reaches the difficult Goodman Fielder assessed Good Manufacturing Standards code of practice. These are standards are one of nine Breadcraft meets, meaning the company is separately audited nine times a year.

Baked to perfection

Breadcraft Wairarapa owners-operators John Cockburn and Peter Rewi.

Breadcraft Wairarapa has stayed in business for 70 years by keeping up with trends. “We’ve always recognised potential and we’ve never been scared to do new things.”

Peter rewi, Breadcraft Wairarapa CEO and co-owner

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Page 21: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 21

“We meet rigorous food safety and health and safety standards. We have a very strong record and we work very hard to maintain the highest standards. Our staff plays a major role in our success in this area.”

The company has also returned to its roots and now produces high quality cakes and puddings marketed under the Cockburn’s brand. Products are popular throughout the country and have been exported to Australia, Japan and the UK. “This range involves things like delicious rich fruit cakes aimed at the Christmas market. They are a very high end side of business, being traditionally handcrafted products. Although we make a lot of them, they get a lot of personal care and attention.”

InnovationBreadcraft Wairarapa has stayed in business for 70 years by keeping up with trends.

“Bob was the first person in the Wairarpa to put in a bread slicer in 60s,” Rewi says, pointing out that trendsetting has long been a company principle.

“He was a very innovative businessman. Today, we keep an eye on overseas markets. We’ve always recognised potential and we’ve never been scared to do new things. Even now, we’re developing products for distribution by ourselves and with others. We have several new projects on the go which will involve new employment opportunities in the future.”

Part of keeping up with trends is meeting the market’s changing dietary requirements. The company is halal-certified and in 2002 won the 4 Ever Free award for gluten-free products.

“We were probably a bit before our time — the GF-free market is developing at quite a rate now. At the time we launched it was a new innovation in the industry.”

For those watching their weight, Breadcraft has a range of breads which are low in carbs, sodium and high in fibre. “We work closely with our customers to meet their requirements. We do some specific products for customers which are unique.”

Family feel Despite the fact that the company has more than 100 employees, it retains its family-business feel. “I still think we’re smaller than we are because of the family atmosphere,” Rewi says. “We have some long-standing staff members. Most staff members have been here for relatively long periods — some for 25 years

or longer. We’ve got children of staff members whose kids will probably be here too!

“John (Cockburn) and I work in same office but we’re often out in the bakery or the factory. We physically spend a lot of time in the plant running it. The attitude is that our door is never shut — people can wander in and ask for a chat. We know a lot about most of our employee’s families and value their loyalty and friendship.”

One of the ways Breadcraft celebrates success is by having an employee of the month. The winner gets a dinner for two, or a double movie ticket for them and their partner, the best parking space and $150 to give to their charity of choice.

Talent and hard work is rewarded by career opportunities. Breadcraft has a robust training scheme for apprentices, and a skills-based remuneration package.

Breadcraft also has Christmas parties and functions, but Rewi says the best way he and Cockburn keep staff morale up is good communication via an open-door policy and regular meetings.

The future Despite its enormous success over its 70-year history, the Breadcraft team still has high aspirations. “We want to become a world-leading baking company. We will continue to strive for that,” Rewi says. “More than that, while we want to be successful commercially we want to ensure our staff and customers

alike benefit from that. While a company obviously has to be commercially viable, we’re keen to meet our other responsibilities as a manufacturer and employer.”

This commitment is already demonstrated by Breadcrafts’ ongoing sponsorship of numerous sports clubs around the town. They are also heavily involved with sponsoring the kiwi breeding programme at Pukaha/Mt Bruce. “We have a large responsibility for the Wairarapa community — we intend to support it. We want to be an employer of choice, to be an iconic operation. We aim high.”

Feature continues on next page >>

Focus | Breadcraft Wairarapa

Breadcraft Wairarapa has high aspirations. “We want to become a world-leading baking company. We will continue to strive for that.”Peter rewi, Breadcraft Wairarapa CEO and co-owner

Very proud to be associated with Breadcraft ( Wairarapa ) Limited

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Page 22: Central Today issue 65

22 | August/September 2011 www.centraltoday.co.nz

Breadcraft Wairarapa is excited about its new high-quality range of authentic artisan par-baked breads marketed under the brand name Cottage Lane.These breads represent some of New Zealand’s finest baking and are utilised by top chefs, caterers, restaurants and cafes.

Cottage Lane is also available at selected delis, and participating New World, Pak’n Save and Four Square supermarkets nationwide.

Traditional appealCottage Lane uses traditional baking methods with no additives and natural ingredients. Even though the bread is produced in high volumes, it retains a unique, hands-on quality — literally as each loaf is handshaped in the bakery.

Because the bread is partially baked to 90 percent completion in the factory and then snap frozen, it can be transported long distances without losing any of its freshness. Just before serving, the bread is baked for 20 minutes to finish off the baking process, meaning the customer receives the bread as though it had just been baked from scratch.

Screening soon…Cottage Lane products were recently filmed for the entrée section with Wellington Chef Laurent Loudeac for a screening of ‘NZ on a Plate’ going to air later this year.

The products will also be used for the annual Wellington on a Plate festival, which celebrates quality local cuisine.

The Wairarapa is a heartland for agriculture, and Cottage Lane celebrated that by sponsoring an event in the recent National Young Farmer of the Year competition. Contestants in the Cottage Lane Wairarapa Sandwich Competition had to construct a tasty, well presented sandwich using a combination of local ingredients. Breadcraft directors Peter Rewi and John Cockburn were special guest judges for the section.

Special promotionFrom August 5-21, 2011, Cottage Lane is providing free bread to 12 top Wellington and Wairarapa restaurants to help promote the use of local cuisine and the convenience and quality of Cottage Lane.

The Hop Garden’s head chef Gavin Grant whipped up a Wild Wairarpa duck, chorizo and white bean cassoulet, accompanied with chargrilled Cottage Lane sour dough batard.

The Tasting Room’s head chef Janet Gray used toasted Cottage Lane Wairarapa sour dough rolls to accompany creamy locally grown leek, potato and truffle oil soup.

Focus | Breadcraft Wairarapa

Artisan authenticity

Right: Wellington chef Laurent Loudeac was recently filmed using Cottage Lane products

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Page 23: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 23

Focus | Breadcraft Wairarapa

Cottage Lane celebrated the Wairarapa’s close ties with agriculture by sponsoring an event in the recent National Young Farmer of the Year competition. Contestants in the Cottage Lane Wairarapa Sandwich Competition had to construct a tasty, well presented sandwich using a combination of local ingredients. Breadcraft’s Peter Rewi and John Cockburn keep a close eye on proceedings.

Lucy Cruickshank markets Cottage Lane products at the International Bakery

Show in Taipei earlier this year.

International possibilities It’s not just New Zealanders who are becoming enthusiastic about Cottage Lane products. At the International Bakery Show in Taipei earlier this year, Cottage Lane was one of five New Zealand companies to exhibit. It is currently following up leads in Taiwan and Dubai at present after the success of the show.

Breadcraft Wairarapa85 Judds Road Masterton 5840New Zealand T (06) 370 0260F (06)378 8873 E [email protected] — Advertising Feature

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Page 24: Central Today issue 65

Focus | New Zealand Rugby Museum

24 | August/September 2011 www.centraltoday.co.nz

ContemporaryThe story of New Zealand rugby is a love affair that is pursued in every corner of the country. Even if you haven’t churned the mud of a country rugby ground or shivered on the sideline, you have to admit we’re a little rugby mad. In fact, we have the oldest and arguably the first museum in the world devoted to our love of the oval ball. Today, the New Zealand Rugby Museum (NZRM) is recognised globally as one of the most important resources for rugby historians and the media.

Located within easy walking distance of the Palmerston North city centre, the museum is getting prepared for the unveiling of its relocation and renovation in time for the huge influx of rugby fans expected for the city’s two Rugby World Cup 2011 games.

The New Zealand Rugby Museum is re-housed in a refurbished gallery within Te Manawa — the city’s main museum gallery and kicked off on August 11. The NZRM houses more than 40,000 items including memorabilia and artefacts dating back to when the game was first played in New Zealand in 1870.

Yet there is so much more than just trophy cabinets and treasures — a step through the doors is a journey through time, one where you can explore the rich history and folklore of our national game; its varied fortunes and the changing face of New Zealand.

It is a place that unmasks rugby’s heroes and legends and tells their stories — some familiar, some forgotten, some unknown.

But the story of New Zealand rugby is now being seen like it’s never been seen before.

Months of preparation and complex challenges have led up to the opening of the new NZRM, but it has allowed the museum to move away from the traditional sports museum to a more modern and contemporary position.

Previously where visitors viewed old rugby jerseys and caps, photographs and memorabilia, the new and improved exhibition has taken on a multimedia twist, blending sound, vision, technology and interaction into a memorable experience designed to enlighten, educate and entertain.

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Page 25: Central Today issue 65

Focus | New Zealand Rugby Museum

www.centraltoday.co.nz August/September 2011 | 25

NZRM director Stephen Berg says the renovation was aimed at reinvigorating interest and excitement for the sport, engaging the broad range of local, domestic and international visitors with the vast and varied links connecting the sport with Kiwi culture.

“It’s also designed to provide a ‘minds, hands, feet and body-on’ taste of many aspects of the game,” he says. “We are aiming to be more inviting and accessible to the public through the use of innovative and engaging exhibition displays, attractive open storage and effective presentation of research archives.”

Located on the first floor of the revamped Te Manawa complex, the gallery will encapsulate four sections; Rugby Relics, Have a Go, Rugby Tribe and Discovery Library. A short historical display of nearly everything pertaining to the sport, Rugby Relics will be displayed in 15 purpose built cabinets full with memorabilia.

“New Zealand’s rugby story begins on distant shores and in ancient times,” Berg says. “It is the story of a travelling game that migrated to New Zealand tucked in the hearts and minds of colonial settlers and packed in shipping trunks.”

Ancient Beginnings, English Roots and Early Settlement are the subjects of display cabinets which will precede the historical displays and following the large gallery from start to finish allows visitors space and time to follow the story of how rugby and New Zealand helped shape each other.

The aptly titled Have a Go section in the centre of the gallery is designed to attract the younger and more adventurous enthusiasts keen to pit their rugby skills against five interactive features. As the name suggests ‘have a go’ encourages participants to vigorously kick, tackle, sprint, jump and push themselves, with protective netting protecting less-active viewers in the gallery at the time.

Rugby Tribe and the Discovery Library are designed to further illustrate how rugby has been woven into New Zealand culture for nearly 150 years.

Reason to celebrate“In a land of few festivals, it’s said rugby became New Zealand’s seasonal reason to celebrate,” Berg says.

“Whether cheering from the sideline, watching from the comfort of the couch or right there among it in the stands, rugby has embedded itself into the hearts and minds of New Zealanders at home and afar.”

For a closer look at the colour and diversity of the sport which makes up the wider rugby landscape, Rugby Tribe features a range of different exhibitions on a rotating basis every three to six months.

The initial Having a Ball cartoon history of New Zealand rugby exhibition, is having its inaugural launch in conjunction with the museums opening.

Featuring the work of 32 of New Zealand’s cartoonists, it steps through time, touching on the rugby moments in a way words can’t seem to express.

The Discovery Library, which can be accessed by arrangement only, features a vast array of rugby books, old and rare through to well thumbed and common, club histories and sets of rugby magazines.

“It’s been designed as a space for researching the game, and examining items from within the collection,” Berg adds.

While the past few months have flashed by in a “blur” as the NZRM makes its move, it has been well worth it with the new and improved museum representing a whole new ball game.

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Page 26: Central Today issue 65

26 | August/September 2011 www.centraltoday.co.nz

Delivering quality buildings on time and on budget is hard work but those ingredients are the secret to McMillan & Lockwood’s success. The roots of the Manawatu-based company go back to the 1800s, when J L McMillan migrated as an established builder from Dunedin to Wellington in the early 1900s to build the Evans Bay Gas Works for Wellington City and the Wellington Tramway Terminus, both high profile contracts in their day.

His two sons, Jim and Lloyd, operated as McMillan Bros in the middle 1900s, building freezing works in the North Island and a number of buildings in and around Palmerston North. During World War II, they were co-opted by the government to build the big concrete hangar at Ohakea, a mammoth feat for the technology of the day.

Solid foundationAll this means McMilland & Lockwood’s reputation for integrity and competence has been built on a solid foundation and steadfast principles. The company’s key philosophy is that “Construction should be a co-operative exercise between all the parties”.

This fits well with the company goal: “To successfully deliver to the client quality building projects completed within the programmed time frame and providing fair value to all parties.” These values underpin every approach to every project.

Take one of the company’s most recent jobs, The Plaza project. This involved a staged construction that included two separate car park buildings, a strip mall, a retail sky bridge,

a new food court and refurbishment of the existing plaza. All the while, adjacent retail outlets continued to trade.

McMillan & Lockwood’s construction manager Marcus Poor says the main challenge with that project was working within an existing building which was still being occupied. Also challenging was the Ashley Street link. Ashley Street has a lot of traffic with the IRD Building and Countdown which had to remain open and accessible. This meant a lot of co-ordination on McMillan & Lockwood’s part with a lot of time spent making sure all the business owners knew what was going on through meetings, keeping everyone fully informed.

Quality finishThe construction consisted of bored piles under heavy foundation beams and precast concrete column, beams and flooring units. The quality of the finishing work was extremely high, fit for a retail shopping complex in line with international standards.

The construction period took more than two years. McMillan & Lockwood were pleased that all stages were handed over either on time or ahead of programme.

The Plaza project won several awards at the Manawatu Registered Master Builders House of the Year Awards. These were a RMB 2010 Category Winner and a RMB 2010 Gold Award in the Kevin Bartlett Concrete Retail and Business Project section, as well as the prestigious RMB 2010 Commercial Project of the Year award.

The highly acclaimed Adidas Institute of Rugby valued at $5.5 million and lead by project manager Paul Booth became a finalist for the NZIOB Building Professional of the Year.

Summerset Shopping Mall (above), UCOL Wanganui (left) and The Plaza (below).

Building on solid foundations

Business Development | McMillan & Lockwood

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“We have established trusted relationships with clients and developers. A lot of our business or our ability to win tenders combines subcontractor selection and in-house talent.”

Marcus Poor, McMillan & Lockwood construction manager

Page 27: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 27

Business Development | McMillan & Lockwood

Hospital buildingAnother recently completed project was Clinical Services building for the Palmerston North Hospital. This two-storey building was created between the hospital wards and the bloodbank, meaning there was traffic and patients the team had to be careful of.

McMillan & Lockwood had to ensure building came in on time and to budget, as well as being as quiet as possible during the construction time. The feedback from hospital staff has been positive.

McMillan & Lockwood won the tender because of its previous work with other hospital buildings which illustrates its commitment to delivering to an expected timeframe and budget, and its understanding of the hospital environment.

The ability of McMillan & Lockwood to consistently work within specified time frames and budgets has seen the group develop a trusted reputation in the tender and negotiated market for a wide range of civil and commercial construction projects.

Pride in reputation“At McMillan & Lockwood, we pride ourselves on our reputation,” Poor says.

“Bob Lockwood OBE cultivated McMillan & Lockwood’s reputation for integrity and ability to work within numerous construction criterion and it’s my job to uphold Bob’s philosophy and goal, taking McMillan & Lockwood into the future,” Poor says.

Repeat business is essential to the company. “We have established trusted relationships with clients and developers. A lot of our business or our ability to win tenders combines subcontractor selection and in-house talent.

“I’ve worked out that in the 58 years McMillan & Lockwood (in current dollars) we’ve had a $1.4 billion plus turnover,” Poor says.

Increasingly, it is in the areas of negotiated design/build and managed contracts that the qualities of the group come to the fore and its years of construction experience and specialist skill can be best appreciated. But another

attribute the company has is its honesty. Poor says if the team isn’t able to do something, it is upfront about it from the start.

By owning all necessary construction equipment and formgear supplies, together with associate companies providing facilities such as tower and mobile cranes, the company is well equipped to offer the best value building solutions.

Future goalsThe future looks bright for McMilland & Lockwood, despite the recession’s trying affects on the construction sector.

Just five months into the financial year, by May the company had already notched up a $20 million turnover. “We want to continue to be at the forefront of construction in our area. To this end we will deliver sustainable outcomes, improving the built environment and create a better future for New Zealand,” Poor says.

“With offices in Palmerston North and Tauranga, we have the ability to service the majority of the North Island.”

McMillan & Lockwood Group Ltd28 North Street Palmerston NorthT (06) 357 0979F (06) 357 0973E [email protected]

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Page 28: Central Today issue 65

Business Development | The Lawrenson Group

28 | August/September 2011 www.centraltoday.co.nz

Aiming high but learning to crawl before you can walk. That’s the dual philosophy John Lawrenson, head of Hamilton’s leading hospitality group The Lawrenson Group, lives by. He got into a career in the hospitality industry by accident. While studying law and commerce in Dunedin in 1998 he began as a casual worker at the Fat Ladies’ Arms. By 2000 he had worked his way up to bar manager, responsible for running the bar on nights where up to 900 customers were served.

During his final year of study in 2001, Lawrenson worked in other upmarket bars and left the hospitality industry for a career as a lawyer, knowing he would happily return if he could make a successful career out of it. In 2005, after stints at two South Island tax firms and time living in Europe, he returned to his first love — Dunedin and hospitality.

“I spent the following 12 months having the time of my life in a Dunedin student bar and buying student flats with a couple of Hamilton mates.” The Hamilton friends were the connection to his now flourishing businesses,

Serving upsuccess

together called the Lawrenson Group, in the Waikato. On a trip to the central North Island to visit his friends he was “alerted to the huge opportunity that existed in the Hamilton hospitality scene”, he says.

“During this time my employers sold their student bar to New Zealand’s largest hospitality group and while these new owners were a couple of absolute cowboys, it opened my eyes to how much could be achieved in the bar and restaurant industry. I made the decision to move north just over five years ago and by the end of this year The Lawrenson Group will be one of the five largest hospitality groups in New Zealand and a group that is more than twice the size of its closest Waikato-based competitor.”

Significant success for a young person in a small amount of time! Of all the triumphant moments during the past few years, Lawrenson says his great achievement was probably buying the Outback in June 2010.

“This was a major event for me for a couple of reasons. Firstly because it was an iconic Hamilton bar (the largest in the city), that most

operators thought had an impenetrable hold on the Hamilton nightclub scene, yet with my own brand, Bar101, we had managed to make significant inroads into their market share.

“This enabled me to buy the Outback for a very good price and command the lion’s share of the student market. It was also significant because it was my seventh bar, which made me the largest bar group in the Waikato after being in business for only three years. I was very proud of this achievement.

“When I had opened Furnace, my first bar, in June 2007, I had been given no show of success by other Hamilton operators — to the point where my competitors warned suppliers not to provide me with credit,” he says.

Bar 101 in Hamilton, the second in the Lawrenson Group portfolio, opened in 2008. Right: James Lawrenson, a leader in the Hamilton hospitality scene.

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Page 29: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 29

“So this purchase represented a pretty big message to the local industry that they had got it wrong. I remember walking in after picking up the keys and thinking, ‘I can’t believe I own the Outback’. It was a surreal feeling.”

Lawrenson says there have been numerous awards his bars have been given which are also meaningful to him. These include Bar101 winning the Waikato Times’ ‘Reader’s Choice Best Bar’ while it was still in its first year of business, and Furnace winning ‘Best Restaurant’ in its second full year of business. Shenanigans making the finals of the Hospitality Association of New Zealand’s ‘Best New Bar in New Zealand’ after a three week refit and a completely in-house design was also a proud moment.

Recessionary successNot only has the Lawrenson Group flourished, it has flourished in a tough economic climate. That’s because instead of sitting around and complaining about the recession, Lawrenson saw it as an opportunity.

“It is worth remembering that during recessions landlords are more eager to assist

tenants, banks lend at lower interest rates, suppliers are more aggressive at securing your business and employees value their jobs. These are all positives for an ambitious business person. People need to put the recession into perspective and think about the fact that most people still had jobs and money to spend, while the economy itself was really only shrinking by a fraction of a percent.

“If you are good at what you do, work hard and make the most of the opportunities that present themselves then you will do well regardless. In the Waikato the Lawrenson Group is a very dynamic business and I have the conviction to follow my gut instincts and make my vision reality.”

Lawrenson says he couldn’t have been successful without his talented team. “I have a number of people working with me who share my passion and work ethic and it’s been a real highlight from my point of view to see so many of them develop into excellent hospitality operators.

“A big thank you really needs to go to my bank managers at the BNZ, Peter Blake,

Paul Stuthridge and Peter Goodin. Prior to purchasing the Outback, I was scraping together finance out of multiple shareholders, a few small bank loans and earnings from the other Lawrenson Group businesses.

“I saw an opportunity to take the Outback and the Bank Bar and Brasserie (another Hamilton icon) and to also build a Monteith’s Craft Bar, Keystone, but knew I would need serious funding.

“I got the funding that I needed and have consequently been able to grow rapidly in the

last 12 months, taking over or creating new premises every two months.”

The two attributes Lawrenson believes got him to the position he’s in today are his attention to detail and work ethic. In 2010 he worked for 361 days, with many late nights.

“I believe that customers pick up on a lot more than we give them credit for. I think the other thing that has created an advantage for me is my ability to figure out what works about different styles of hospitality offerings and then replicate and develop that.

“The Lawrenson Group owns two student nightclubs, a cocktail bar, a live music based Irish pub, a steak house, a fine dining restaurant, a craft beer bar, a Belgian Beer Café, a mainstream restaurant and a suburban tavern and all of them are very successful. Understanding what makes each work and delivering that, as well as ensuring they interact effectively, without canibalising each other has been a huge part of my success.”

Future goals Lawrenson has a number of future goals, principally to become the largest bar group in New Zealand and to expand into other cities. However, while he loves hospitality, he’d like to expand into some related industries.

“Preferably into something that is going to involve exporting and bringing wealth into New Zealand, such as wine production or tourism for example. I am in the process of building a great management team around me and with their backing I think I’ll be able to achieve a lot.”

The Lawrenson Group150 Victoria StreetPO Box 913HamiltonT (07) 838 1050F (07) 838 1057E [email protected]

— Advertising Feature

Shenanigans, an Irish-themed bar, was a finalist in the Hospitality Association of New Zealand ‘Best New Bar in New Zealand’.

Business Development | The Lawrenson Group

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Page 30: Central Today issue 65

Business Development | Fitzroy Engineering

30 | August/September 2011 www.centraltoday.co.nz

The energy engineers

Far left: Fitzroy Engineering built these super duplex stainless steel salt dissolver vessels for the Gorgon gas project in Western Australia.

Left: The Pohokura Gas Production Station under construction by Fitzroy Engineering in 2006.

Fitzroy Engineering Group Limited in New Plymouth is a leader in the demanding oil and gas, geothermal, petrochemical and energy industries, offering a comprehensive engineering solution to clients.Fitzroy Engineering has a long tradition as a preferred partner for high-specification, time-sensitive engineering fabrication and maintenance requirements.

The company’s expertise further encompasses the defence, forestry, pharmaceutical and marine sectors, with its reputation founded on the outstanding quality of its heavy fabrication work, and maintenance contracting.

Fitzroy Engineering is able to offer turn-key engineering, procurement and construction solutions and is recognised as a respected fabrication competitor in New Zealand and Australian markets.

The company employs 400 staff within New Zealand, with the majority at its head office and primary workshops in Taranaki. There is also a project design office in Auckland, a workshop in Taupo, a marketing office in Melbourne and a recently established permanent fabrication and maintenance services operation in Brisbane.

The company, established in the late 1950s, was purchased by Peter White-Robinson in 1992. He grew the company considerably and last December sold his shares to Dialog Group Berhard in Malaysia, with 10 percent still owned by managing director Richard Ellis.

The integration with Dialog has been seamless and successful, Ellis says, with Dialog offering considerable support while allowing to Fitzroy Engineering to continue with its usual business.

One-stop engineering shopFitzroy Engineering’s total engineering package encompasses specialist services in project management, mechanical design, heavy fabrication, site construction, mechanical contracting, maintenance services, shutdown management and support, scaffolding and rigging, blasting and painting, and precision machining. The heavy plate shop specialises in the plate-rolling and fabrication of large diameter sections to

ASME VIII, AS1210, PD(BS)5500 and API 650 codes. This department has extensive fabrication experience in specialist oil, gas and geothermal industries, for products such as LPG bullets, surge drums, boilers, shell and tube heat-exchangers and steam separator vessels. Fitzroy Engineering is an expert in the fabrication of large and heavy walled stainless steel, clad and 2205 duplex stainless steel pressure vessels.

Fitzroy’s primary engineering facilities in New Plymouth occupy more than five hectares and over 9000 sqm of covered workshops. An additional outdoor construction pad designed to take loads of up to 2000 tonnes and 70 metres long is augmented by a mobile all-weather protection workshop on rails.

The maintenance division specialises in contract maintenance on all types of mechanical, chemical, petrochemical, pulp and paper, oil and gas, and energy sites, both locally and nationally. This includes a large number of suitably qualified personnel working fulltime on offshore oil and gas production facilities maintenance.

The contracting division provides onsite engineering services where it is more efficient to employ contract labour than deploy engineering staff from the New Plymouth base. Specialising in shutdowns, installations, site construction, piping, commissioning and de-commissioning, Fitzroy Engineering is able to provide multi-disciplined crews from a pool of suitably qualified contractors.

The industrial coatings division has complete solutions for all industrial and commercial coatings, including on-site maintenance to all types of industry.

The precision machining division has extensive CNC experience and has developed machining techniques to provide unique services to a variety of industries, including the geothermal and hydrocarbons well-drilling industries.

Fitzroy Project Services is a flexible stand-alone unit uniquely structured to provide cost-effective process design and total turn-key project management, with experience in Asia, Australia and New Zealand. FPS engineers are fully committed to meeting clients’ needs, whether involved in small plant items or large projects, and are focused on providing outstanding service.

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Haden have been pleased to have provided the mechanical services for the Yolla Project

Page 31: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 31

Ellis says the company’s ability to offer a turn-key solution on any sized project makes it unique within New Zealand. “We offer a start-to-finish solution where everything can be provided from the one location.”

Fitzroy Engineering’s contribution to the local economy is substantial, as one of the region’s major employers. In addition there are often up to 30 private contractors augmenting the permanent staff on specific projects.

Fitzroy Engineering is proud of the abilities of the Taranaki region and spends more than $10m per annum with other Taranaki-based companies, further driving the local economy.

Yolla MLEFitzroy Engineering is in the process of completing what is believed to be one of the single largest fabricated items ever produced in New Zealand. The company is undertaking the multi-million dollar engineering procurement and construction (EPC) project associated with a mid-life enhancement (MLE) programme for the offshore Yolla gas field platform in Bass

Strait, Australia, for field operator Origin Energy. Crucial to the project development is enabling the Yolla platform to accommodate personnel for maintenance and drilling activities.

Managing director Richard Ellis says Fitzroy Engineering was awarded the project in September 2009. It is responsible for the full design, fabrication and delivery of the accommodation modules for the platform.

“We began design and fabrication of the original nine individual modules in December ‘09 and continued until the project went on hold in mid-2010,” he says. At that point the client decided it would be better to ship a much larger single module, rather than receiving eight or nine individual deliveries.

Fitzroy Engineering began researching how a single module could best be made and

to structural fabrication and fireproofing, internal design and fabrication, installation, commissioning and delivery.

Large offshore projectEllis says the size of the project makes it unique. “To our knowledge, it’s the first large offshore accommodation module built in New Zealand. It is the largest single load that has ever been transported through New Plymouth, and I think it is one of the biggest fabricated items produced in New Zealand in one piece.”

Fitzroy Engineering was able to modify some of the initial modules that were produced once it was decided to build them as a single assembly. The megamodule will include bedrooms, a mess, kitchen and dining areas, utilities and a motor control centre.

Feature continues on next page >>

Super duplex stainless steel vessels in the Fitzroy Engineering workshop.

delivered, with fabrication continuing. The completed module is due to be delivered in one piece by November 14.

When complete, this megamodule will be made up of nine units of various sizes, with a total transport weight of about 650 tonnes. The entire unit will be transported from Fitzroy Engineering’s New Plymouth fabrication yards to Port Taranaki and loaded on board a specialist transport vessel to the Bass Strait.

“They’re individual modules that will be shipped in one piece,” Ellis says. “They will be all welded together, and otherwise fully connected; will have all their electrical cables, HVAC and will be fully tested and comissioned in our yard before they’re shipped as one unit.”

Fitzroy Engineering has been involved in every aspect of the project, from design through

Business Development | Fitzroy Engineering

Page 32: Central Today issue 65

Business Development | Fitzroy Engineering

32 | August/September 2011 www.centraltoday.co.nz

“The clients changed their minds about the functionality of some modules and added extra modules as additional living space and a gymnasium,” says Ellis. “It’s been a fantastic customer-client relationship. Origin Energy has been great and we’ll end up with a project that’s complementary to both companies.”

Fitzroy Engineering has also had great support from local subcontractors. “We provide a large fully integrated engineering solution, where we can build these things. We can do all our own blasting, scaffolding and rigging. We have access to good craneage and all aspects of fabrication. We can bring in contractors locally from Taranaki to provide additional expertise.”

The Yolla MLE project was led by project manager Raj Kallath, who Ellis says has done a fantastic job. “At the moment it’s on time and on budget and will be a quality delivery.”

Workshop supervisor Ross Cullen has also done a great job heading up the extensive fabrication and assembly team required.

Australia operation and growthFitzroy Engineering has recently expanded its operations in Brisbane in an effort to better service its Australian customers. The growth in its Australian business follows the recent purchase of two existing Brisbane-based project management and construction companies during the past year.

With 60 staff now working in Brisbane, Fitzroy Engineering can offer processing equipment and facilities for the petrochemical, oil and gas and minerals industries, including: multi-discipline EPC project delivery, project management, procurement, fabrication, design and maintenance.

Managing director Richard Ellis says Fitzroy’s growth in Australia provides a great hub for the company to support the Australian market.

With a lot of heavy fabrication carried out in New Zealand, the Brisbane team are well situated to install and assemble on site, plus offer support and maintenance to clients.

Fitzroy Engineering Australia has recently been awarded an integrated services contract

for Shell in Brisbane, which it hopes will be expanded to incorporate other Shell sites throughout Australia. Staff in New Zealand also have the opportunity to work within the Australian company.

The growth in Fitzroy Engineering’s Australian business reflects its continued development within New Zealand. “The company is growing. We’ve had a very busy 2010 year and first half of 2011, and we believe that’s going to continue into 2012,” says Ellis.

Fitzroy Engineering has recently been awarded a joint venture contract with Transfield Worley Ltd for the Pohokura Gas reinjection project for Shell Todd Oil Services. “This is a fantastic opportunity to provide an outstanding solution for our client. It must be delivered on time and to budget, has already started and will be completed by September-October 2012.”

Fabrication in exotic materialsIn line with its growing capabilities, Fitzroy Engineering is currently building a number of vessels that are not only unique to the company, but also to the industry.

“We’re currently fabricating in super duplex stainless steel, which is relatively new in the

industry. We’ve just completed some of our first vessels in the material, which are going to the giant Gorgon gas project in Western Australia,” Ellis says.

“Super duplex is new and quite revolutionary. It’s a different grade of material which offers great corrosion resistance properties, and more and more of our customers are moving towards this type of material.

“We were one of the first in New Zealand to start working with duplex and we’re now moving into super duplex.”

Fitzroy Engineering continually develops new procedures and methodologies and the ability to fabricate in super duplex stainless steel material, puts it further ahead of its New Zealand competitors.

Fitzroy Engineering LimitedPrivate Bag 2053New Plymouth 4342T (06) 759 5252F (06) 759 5253E [email protected] — Advertising Feature

Above: The 650-tonne megamodule being assembled at Fitzroy Engineering in New Plymouth.

Right: Inside the accommodation module built by Fitzroy Engineering for the offshore Yolla gas field platform in Bass Strait.

Far right: Preparation is undertaken to lift a module for the Yolla platform.

Page 33: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 33

Business Development | McBeth Plumbing and Gas

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Water; it’s been described as the new gold as reserves of the invaluable liquid dwindle. Various factors — from climate change to swelling global populations and industrialised agriculture — have increased its global demand. McBeth Plumbing and Gas managing director Ralph McBeth is well aware of water’s significance. “The plumbing industry is not seen as glamorous and because of that, it is very undervalued. Plumbing and heating play a major health role in our nation, just as important as the medical profession. Our work is prevention of disease.

“Without proper sanitation, water, sewerage and heating, communities have trouble surviving the illnesses which come as a result.”

It’s a trade which is primarily responsible for the health, comfort and wellbeing of the families in our communities, he says.

“If you keep that in mind, it makes you proud of your industry.” And proud he is. It’s widely assumed the trade is limited to fixing sinks or working outside in the muck laying pipes. But Ralph explains, there’s far more to plumbing than simply playing with pipes and although McBeth Plumbing and Gas do that very well, the company is made up of a team of certified plumbers, gasfitters, drainlayers and heating system installers, aiding a diverse workload.

“To most people plumbing is about cleaning blocked toilets and waste pipes — that’s one of the smallest parts of our industry,” he laughs.

McBeth Plumbing and Gas has been providing solar, plumbing, drainage, heating and gas

fitting services to the Taupo region for almost 30 years. The business began in Taupo but has its roots in Dannevirke, where Ralph and his brother ran a plumbing business started by their father.

“From an early age I enjoyed going to work with him,” Ralph says of his dad. In fact, so enamoured with the trade, he left school at 14, before the minimum legal age of 15, where he completed his six year apprenticeship.

“I was fully qualified at 19, before my apprenticeship was up. I had to wait till I was 20 to get my licence,” he laughs. “I enjoy it; it’s a very rewarding and creative problem solving industry.”

Award-winning sonNow his son has joined his side and he’s the country’s top plumbing and gas fitting apprentice. Scott McBeth completed his apprenticeship in February after working in the family business.

But he learnt the hard way that having a paternal boss didn’t allow him any favours. “I had to give him the sack twice before he woke up and got serious about the industry,” Ralph McBeth quips.

Eventually he gave in and after some serious discussion, he decided to give Scott one last chance. “He woke up, made a commitment, started conforming and really taking the job seriously and he’s been the model employee ever since.”

It was his apprenticeship tutors and others in the industry who chose to nominate him for the James Douglas Medallion Award. It was issued by the Master Plumbers Association, which McBeth Plumbing and Gas is a member of.

An overseeing body designed to ensure industry standards, the Master Plumbers, Gasfitters and Drainlayers organisation represents more than 60 percent of the

industry. It reviews members to ensure their workmanship and business practices meet the high standards required by the organisation and supports members to help them achieve standards of excellence in every area. “Being a member is something we’re very, very proud of,” McBeth says.

“The association has a huge part to play in holding the industry together. Being a Master Plumber gives credibility. It gives us first hand information and a say on what’s going on in the industry and that allows us to be proactive instead of reactive. I’m passionate about being involved with the Master Plumbers, Gasfitters and Drainlayers Association.”

While Ralph has more than 45 years of experience in the plumbing industry, he still required outside expertise. “I was a plumber not a business person. The best decision I made was to put up my hand and say I need guidance. We got help from an Action International Business coach and that proved to be the best thing I could have done.”

Another great help on the road to success was Holloway Marketing Consultants. This Tauranga based marketing company steps out of the box, McBeth says. “It’s not just about ads in the papers; they teach and help get us closer to our customers without the huge cost. They really know their business.”

So does McBeth Plumbing and Gas. So why has the business been a success? “We have always run the business on family values along with integrity and trust. We treat clients as our friends and we genuinely care about their wellbeing.”

McBeth Plumbing and Gas187 Spa RoadTaupoT (07) 378 2547E [email protected]

— Advertising Feature

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Left: McBeth Plumbing and Gas owner Ralph McBeth stands beside two of his company’s distinctive service vehicles.

Team players… Operations manager Gary Whitehouse and plumber/technician Paul Edwards are part of the McBeth Plumbing and Gas team servicing the Taupo area.

Page 34: Central Today issue 65

Property and Construction | SKL8

34 | August/September 2011 www.centraltoday.co.nz

In just over a year, SKL8 has gone from being a small start-up to a rapidly growing company, taking on large projects and challenging traditional thinking.

The business was started in April 2010 by Steven Koekemoer and has grown from a single employee to having 13 dedicated and highly skilled staff.

SKL8 is focussed on the dairy, packaging and print industries.

While it is only 18 months old, SKL8 is built around highly skilled individuals, each with more than 20 years experience in these industries. These people have the ability to keep ahead of competitors by challenging traditional methods and maximising the use of new technology.

“The business continues to grow and access other opportunities where our strength in project management and providing

engineering solutions has given us a strong base to work from,” Steven Koekemoer says of the year and half’s success.

The large projects SKL8 is tackling speak for themselves. Currently, SKL8 is the main project manager for the Miraka Powder Plant in Taupo, which started production on August 1, 2011.

“We have used our expertise to provide the client with the most cost effective solution without compromising quality or performance.

“This has been done by an innovative design to ensure the client is competitive in the market and ensuring capital costs and operational costs are taken into account to provide long term sustainability,” Koekemoer says.

✹  Project Management✹  Process Design✹  Engineering✹  Operational Improvement

SKL8 project director Mark Hillman (left) and SKL8 owner Steven Koekemoer discuss plans for one of the projects the company is involved in.

“Our strength in project management and providing engineering solutions has given us a strong base to work from.” Steven Koekemoer, SKL8 founder

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Page 35: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 35

Meat industry involvementSKL8 has been involved with a number of projects in the meat industry, challenging conventional methods and improving productivity through automation and process improvement.

While the SKL8 office is based in Auckland, most of the staff work remotely due to customer demand being in various locations across the country. Already, SKL8 has been awarded another milk powder plant contract that has commenced the design phase.

On top of this, SKL8 has been involved with a number of projects in the meat industry, challenging conventional methods and improving productivity through automation and process improvement.

Knowledge and experience SKL8 has three divisions: Projects, Engineering and Operational Improvement. These work together, ensuring the company covers all client needs and offers support where required.

“We do not provide an engineering function alone, but use our strong operational experience to ensure the solutions provided

Looking to the future, Steven Koekemoer says the company’s goal is to continue its current growth curve by further offering its services to New Zealand industry. “We’d like to be more involved in other large capital projects where we believe we can add significant value in reducing costs and ensuring quality projects are delivered, as we have demonstrated.

“Over the next few years we aim to look offshore and take our approach to a wider customer base. We have already received enquiries to assist in other countries as well as growing our process design capability.”

are cost effective and deliver results. We utilise knowledge from various industries based on our combined experience and ensure we engage with our clients as if the business was ours and form long term relationships.

“We are there for the long haul and have a clear focus to assist New Zealand businesses to be as competitive as they can be by applying the most up to date processes and engineering solutions available globally.

“We also have some strategic agencies to supply equipment to our customers from competitive global sources.”

Dairy SKL8 sources ideas and equipment globally and has a reputable supply base with the vision to deliver cost effective solutions to industry and world class performance.

Dairy Services

✹ Turn-key project management — from conception to completion including all design work, fabrication and installation. The company can tailor a solution to fit customer requirements

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“We believe we can add significant value in reducing costs and ensuring quality projects are delivered, as we have demonstrated.” Steven Koekemoer, SKL8 founder

Reverse osmosis provision is an SKL8 speciality. The Miraka Milk Powder Plant in Taupo.

PrintSKL8 can provide the complete solution from plant design stage to ensure workflow is optimised. It also provides full engineering support to the industry and maintenance solutions for plant reliability which includes the implementation of a computerised maintenance system and setting up world class maintenance practices.

Print Services

✹ Turn-key project management

✹ Automation solutions

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✹ Plant maintenance solutions

✹ Creation of high performance teams.

PackagingWith more than 40 years combined experience in the packaging industry, SKL8’s staff has been actively involved in the supply and installation of all plant equipment including corrugators, converting machines, load formers, pre-feeders, automated conveyor systems, waste handling systems, starch kitchens, boilers and all ancillary equipment.

Another key area of focus for the SKL8 team is driving operational performance to get maximum productivity from the equipment that its customers have on site. The staff’s extensive knowledge ranges across all OEM equipment including Fosber, Marquip, Ward, Martin, Emba and Langston. SKL8 is committed to driving the industry to continually evolve and improve.

Packaging Services

✹ Turn-key project management

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✹ Creation of high performance teams.

Property and Construction | SKL8

SKL8 Limited 37 Fencible DriveHowickAuckland 2014New ZealandT (09) 532 9824E [email protected]

— Advertising Feature

Page 36: Central Today issue 65

Property and Construction | Richard Hull Builders

36 | August/September 2011 www.centraltoday.co.nz

Richard Hull Builders in Hamilton is an award-winning construction company operating within a framework of commitment and values. It was formed 10 years ago and undertakes a wide range of building work, including new homes, home alterations, new commercial premises, commercial fit outs and alterations, maintenance, and new kitchens and bathrooms.

Success built on commitment, attention to detailThe company is a member of the Master Builders’ Association and employs 22 staff. Owner Richard Hull is passionate about his business and the attention to detail for which it is known.

Richard Hull Builders Ltd is based in Pukete, North Hamilton and has a proven track record in building and in business, offering a 10-year Master Builders guarantee.

The professional team works hard to ensure all projects are completed on time and to budget.

Richard Hull says the majority of the company’s work involves residential and commercial alterations. “Ten years ago we started doing residential alterations and over the years we’ve started doing slightly bigger projects.

“We do a wide range of work now and can still do the smaller projects very

build professional contacts to the benefit of everyone concerned.

Richard Hull Builders Ltd is a proud foundation member of SOS NOW, meaning its qualified and highly skilled trades people are available for building emergencies 24 hours a day, seven days a week.

Enhancing qualityBuilding strong relationships with subcontractors to enhance the quality of his company’s services and support others is also very important to Richard Hull. When asked about why he loves the building industry so much, Hull says, “I love the challenge of doing a job really well, creating something from nothing, and solving people’s problems”.

Hull’s vision is for Richard Hull Builders to lift the standards for the industry, both in building and service for the customer. With that in mind, the priority of servicing all types of work will continue, while enjoying the challenge and demand of larger commercial work and new home builds.

“Our commitment to every project is big. Part of our values is that we take pride in getting it right. We take ownership of the job at hand, alongside the commitment of the team and taking on the responsibility of communication are all important. We use the facts to make the right decision — these are some of our core values.”

effectively, because of how we’re structured. With the large projects we can have 10 guys or more on a site, but can move them around as we need.”

Richard Hull Builders Ltd has won several local Master Builders’ Awards, including two for new homes and another for a home alteration.

“Winning these awards is a good way of rewarding everyone involved in the projects,” says Hull. “They all get recognition for the efforts they put in and it shows the public what we can do collectively, as a company.”

Building relationshipsRichard Hull Builders Ltd is associated with many business groups that enable mutual benefit from each other’s networks, such as Business Network International and St Paul’s Collegiate Old Collegians which gives the company the opportunity to

“Winning awards is a good way of rewarding everyone involved in the projects.”

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Page 37: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 37

New construction and alterationsRichard Hull Builders Limited has the ability to offer a wide range of services for projects of any size. Clients building a new home need a builder they can trust, and Richard Hull Builders Ltd has a proven track record of offering the highest standard of workmanship and service to its customers.

Richard Hull Builders has extensive experience and resources to build any new property, from a small modest house to a large high-end luxury home. The company can project manage the entire process, from the time the client buys their section through to completion, with qualified and experienced project managers.

Alternatively, the team at Richard Hull Builders Ltd is happy to work closely with the client’s own management team if required. One of the recent projects completed is a luxury bach in Raglan.

Residential renovationsThe company undertakes a large amount of residential renovation work, which can involve anything from moving or removing internal walls to create larger rooms, to adding a decking space outside to enjoy the New Zealand summer or adding an extension to create more rooms.

“When we plan an alteration, we take into account the existing property structure and

materials. The alteration is always undertaken in the same style as the property and quality so that the property looks as smart as you would expect,” Hull says.

“We also have some of our own small excavation machinery for small and confined site works.”

The company also specialises in kitchen installations and bathroom alterations and can take care of the entire project, including the demolition work, removal of the old units, preparation of the surfaces and installation of units, appliances, bathroom suites, flooring and tiling.

“We pride ourselves on leaving all properties in a clean and tidy state when the work is complete,” he says.

Feature continues on next page >>

Property and Construction | Richard Hull Builders

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Page 38: Central Today issue 65

38 | August/September 2011 www.centraltoday.co.nz

Challenging commercial projectsRichard Hull Builders has undertaken a number of significant projects in recent years and is currently finishing a large commercial development on the Coromandel Peninsula.

“Although it’s residential work it falls within the commercial range because it’s three different buildings on one site, plus some infrastructure, which involves asphalting, fencing and landscaping.”

The company has also recently completed three contracts for extension work at the Westfield Chartwell Mall. These contracts involved the erection and dismantling of hoardings, to keep the public out of the construction zone, building the ceilings and partitions, and carpentry. “Westfield has its own construction company and we subcontracted to them. The work went

for over a year and was completed in February,” Hull says. The three contracts were completed successfully and required a great deal of organisation and co-ordination with other trades.

Other recent commercial work includes the refurbishment of a number of bars and restaurants on Victoria Street in Hamilton, the fitout of a new hotel, as well as a fit-out for a retail outlet at Te Awa Mall.

Residential projectsIn the second half of 2006 Richard Hull Builders undertook a major renovation to a rural character house near Hamilton. The original part of the house was 100 years old and there had been two significant additions in its history, with only four owners in that time.

The project scope was to expand and modernise the kitchen, integrate the outside rumpus room into the house through a new entrance matching the original front entrance character, and create an indoor-outdoor plan with a private courtyard, entertainment area and large deck.

A testimony to the quality of the job was the success of Richard Hull Builders Ltd in winning the Waikato Master Builders Award for a renovation project up to $250,000.

While Richard Hull Builders undertakes most of its work within Hamilton, the company is prepared to travel anywhere for a job, and has worked throughout the Waikato, Coromandel and also in Auckland.

“We’re happy with our structure and the way we work. We have the catch phrase that we have the right people in the right places and the right machinery to back them up,” Hull says.

Richard Hull Builders Limited281 Sandwich RoadHamiltonT (07) 850 8182F (07) 850 8180E [email protected] — Advertising Feature

Property and Construction | Richard Hull Builders

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Page 39: Central Today issue 65

www.centraltoday.co.nz    August/September 2011 | 39

Property and Construction | Tasman Design and Civil

Tasman Design and Civil in Cambridge has grown to become a leader in the construction of specialist infrastructure and facilities for New Zealand’s power industry.Tasman Design and Civil is a highly respected civil engineering business servicing clients throughout New Zealand. Its track record is impressive and covers a wide variety of projects, including infrastructure, commercial, industrial and rural.

The company offers a design-and-build service to clients requiring support in specialised works such as foundations, support slabs, structural steelwork, tilt panels, buildings and switchyards.

It was formed in 2001 and is today owned by Derek and Fiona Glass, who head a team of 12 from new premises in Matos Segedin Drive.

Necessary moveGeneral manager Lester Foxall says while the company was previously located in Te Awamutu, its relocation to Cambridge was necessary to accommodate the need for more operating space to facilitate its precast operation.

Tasman Design and Civil is a specialist in the construction of precast service ducts, which accommodate a variety of utility services including electrical, LV and HV cabling, data and control cabling, water and plumbing services.

These service ducts range from light-duty non-trafficable options to the heavy duty ducts that are designed to Transit NZ standard.

Growth and successFoxall attributes the growth of Tasman Design and Civil to a number of factors, including the broad skill base of its management, exemplary safety record, consistent good quality of work and the ability to complete fast track projects within limited timeframes.

“Derek Glass has considerable experience managing civil works within Australia’s mining industry, while my experience is allied to building. We have a good team of project supervisors driving these projects,” he says.

“Our success is a combination of us being in an acquired market and having a reputation for being good value-for-money contractors.”

Foxall would like Tasman Design and Civil to continue its current growth pattern within the power, commercial and infrastructure sectors but says the company is also looking at ways to diversify into new markets.

“We’re looking in other directions, whether it’s here or offshore.”

Tasman Design and Civil Limited22 Matos Segedin DriveCambridge 3450T (07) 871 6454F (07) 871 [email protected]

— Advertising Feature

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Page 40: Central Today issue 65

Property and Construction | ID Loader

40 | August/September 2011 www.centraltoday.co.nz

When Ian Loader began doing earthworks around Wanganui with his bulldozer in 1954, he probably never dreamed his company, ID Loader Limited, would still be around 57 years later, employing 60 people.Ian originally worked from the backyard of his home on Great North Road, starting with a new Allis Chalmers HD5 bulldozer and doing work for the local county council, as well as general contracting.

Ian’s grandson Hayden Loader is now the company’s general manager. While his grandfather mainly did bulldozer work, as

technology improved the company moved more into excavator work. Hayden’s father Ian Junior and his brothers Allan and Perry are directors and shareholders today. Allan still works in the business, while Perry also owns

and operates another business in Wellington. In addition, Hayden’s brother Matthew Loader and their cousin Justin Loader also work within ID Loader.

Civil construction servicesID Loader Ltd now specialises in a broad range of civil construction services throughout the greater Wanganui region, including roading, drainage and land development work.

“The company has diversified over the years. We’re now a roading, drainage and building site works company, and we have our own shellrock quarry,” Hayden Loader says. “We’re heavily involved in forestry roading, which is different to building a road that cars drive on.”

The company is based at 172 Ridgway Street, where it has been since the early years. The

Moving right along…

ID Loader has recently purchased a long-reach digger with an extended arm (top), while the new grader with a self-levelling 3D GPS system (above) cuts time and cost for users with improved accuracy.

site includes a yard for storing the company’s big fleet of machinery.

ID Loader undertakes a large amount of roading work for the New Zealand Transport Agency (NZTA), as well as the Wanganui District Council, with most work tendered for. “We’ve got a number of employees who have been here for 30-plus years,” Loader says. “We’ve gained massive loyalty and in that time they have created a lot of experience within the company.”

For the past 12 years ID Loaders has been involved in the Wanganui separation project, which involves separating the stormwater and sewer systems.

“That work is nearly complete and they’ve almost separated the entire town. We were one of three companies laying the pipes and there will be ongoing maintenance work, as the council still has to maintain those assets,” Loader says. “We also had quite a big project on the Whanganui River in town, which is the Putiki Drive riverbank restoration. The riverbank had slumped. The NZTA designed the project and we went and built a new riverbank. We also do a lot of subdivision work and siteworks for builders.”

Quarry and landscaping servicesID Loader’s shellrock quarry is located in Maxwell, about 30km from Wanganui.

It has its own crusher, with the shellrock base course product primarily used for roading metal in the district.

“We produce a lot of roading metal, which we use in our own roading contracts, as well as selling it to other contractors,” Loader says.

For 15 years the company has also operated a retail landscaping division, named Loaders Landscape Supplies, which is located in Hatrick Street East, Wanganui. This was established to provide a professional service to the home gardener and landscaper and sells topsoil and compost, bark, stone, shellrock, sand and other products such as fertilisers, grass seed, pre-mix concrete, sleepers and pavers.

Long-reach diggerID Loader has recently purchased some new high-tech machinery in order to offer a better service to its forestry and roading customers.

The Wanganui-based company undertakes a large amount of forest roading work and has become a specialist in the forestry market.

General manager Hayden Loader says the company has purchased a long-reach digger with an extended arm. “It allows you to reach further and we’re utilising that in the forest quite heavily. I don’t think there’s another one like it in the district,” he says. “It means if you have a bank or cliff, a normal digger can only get so far. This one can reach even further, which gives you another option. You would usually have to find another way to do the job if you haven’t got one.”

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Page 41: Central Today issue 65

Property and Construction | ID Loader

www.centraltoday.co.nz August/September 2011 | 41

ID Loader has previously hired a long-reach digger for certain jobs. “Now in the forest we’ve hit on a niche part of work that’s going to tie the digger up for quite some time.”

ID Loader works in all of Wanganui’s forests for a range of forestry clients. The company took over another forest contracting business, with its owner Dave Eliason now working for ID Loader. “Dave runs the forestry arm of the business now. He has been heavily involved in that work for a long time and has all the contacts and relationships,” Loader says.

“I think we’re one of the only ones in our area doing what we do with the forestry roading. It’s been very busy through the recession and has been keeping us going.”

ID Loader places a huge emphasis on keeping its fleet of machinery up to date and has

recently purchased a new grader with a self-levelling 3D GPS system.

“It’s state-of-the-art technology and there’s not anyone else in the district that has one,” Hayden Loader says. “It’s quite a revolution in that it cuts time, it cuts costs and you end up with a better product. It’s cheaper and quicker.”

ID Loader has already completed a couple of roading jobs with the 3D grader, despite the New Zealand Transport Agency and Wanganui District Council’s recent lack of spending on roading in the region. ID Loader is working hard to promote the grader among other local roading contractors.

Focus on growth and complianceHayden Loader says while business has been busy during the recent recession, things have quietened down a bit this year.

“Hopefully there will be more tenders soon. We’re always thinking of new things to do and ways to diversify, but the fact that we’ve invested quite a bit of money in this new grader means we want to stick with roading.”

Loader says another major facet of contracting today is the huge amount of compliance required.

“What makes us stand out is we’ve got really good administration systems. We’re ISO accredited and tertiary ACC accredited. Our administration with compliance and health and safety is second to none.”

ID Loader LimitedPO Box 455Wanganui 4540T (06) 348 9034www.loaders.co.nz — Advertising Feature

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Page 42: Central Today issue 65

Transport and Motoring | Prestige Collision Repairs

42 | August/September 2011 www.centraltoday.co.nz

Very high standards had to be met by Prestige Collision Repairs to earn approval as the authorised dealer for some of the world’s biggest car brands. But then high standards are nothing new for what was once just a spray shop. Prestige Collision Repairs has gone from strength to strength during the past nine years under the tutelage of Ian McNally and later Steve Butler.

Today the only approved repairer for BMW, Audi, VW and Skoda in the Waikato, Prestige Collision Repairs has developed a reputation as strong as the vehicles it builds. “We’ve built that reputation on quality and through word of mouth,” Butler says.

It’s been a nine year journey. An auto-finisher by trade, McNally purchased the business in 2002, at the time, just a paint shop. “With the influx of work and increasing demand, Ian started the panel shop from scratch inside two years of the purchase,” Butler says.

Five years later, Butler came onboard. A qualified panel beater, the pair made a good team. “We both have a keen interest in cars; it’s not just a job. We’re into motor vehicles and motor sport; we’re the classic car enthusiasts,” Butler continues.

“Once we were both in the trade, we had aspirations to work on the cars that were worth the most money,” he laughs.

It’s not far wrong, with the approved repairer agreement allowing Prestige Collision Repairs

Straightening out

to work with some of the highest class motor vehicles on the road today.

But they still get some diversity in vehicle brands. “We work on any make or model,” Butler says.

“We have a strong relationship with both Coombes Johnston BMW and Ebbett Prestige which covers the European makes and we are the approved repairer for Winger Hamilton, which covers Subaru, Suzuki, Chrysler and Dodge. We are also an approved repairers for all major insurance

companies.”

This in itself was a coup to earn. The insurance companies don’t just pick anyone;

AA for example

only has five approved

repairers in the

area. So to be approved for all major insurance companies shows a high degree of quality. “Our repairer technicians are European trained,” Butler explains.

“There is a certain level of training we have to maintain as approved repairers; learning about new models coming out, new repair techniques. All our staff are trained to European standards.”

Getting vehicles repaired by an approved repairer ensures warranties will remain valid. Generally when these vehicles are purchased New Zealand new, they carry a long body warranty, Butler says.

“This generally covers corrosion, paint defects and much more for up to 12 years. This is a substantial length of time. If repairs are taken out by another repairer and then there is a warranty issue, that warranty may be deemed invalid.”

The new status also required equipment upgrades and allowed Prestige Collision Repairs to improve efficiencies within the business. “We had to have particular equipment; certain chassis machines, certain welders. We had to change a lot of our processes, how we go about doing things, streamline our systems.

“As approved repairers, we need to be confident that if someone has been working on a vehicle and then for whatever reason, they are not able to be here, that the next person on the floor can take over. It’s about better record keeping.”

And while he says the business has improved, it wouldn’t have got where it is today if it wasn’t great to begin with. “Quality is what has got us where we are today. A quality job is what ensures you get the repeat business.

“We keep people happy and do a quality job. We make sure they want to return, even though most of our customers say they hope they never have to return,” he laughs about the very nature of collision repairs.

Prestige Collision Repairs11 Bandon StreetFrankton Hamilton CityT (07) 847 5730F (07) 847 5750E [email protected] [email protected] — Advertising Feature

& exceeding expectations

PROUD TO SUPPORT PRESTIGE COLLISION REPAIR

Suppliers of:• Chassis Machines • Spray Bake Ovens • Spot Welders

• Dent Pullers • Paint Cabins • Truck Booths • Preparation Area’s

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Are proud to be associated with Prestige Collison Repairs

PO BOX 1118 • 27 HARWOOD ST HAMILTON 3240

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For professional obligation-free advice on all your insurance requirements

Page 43: Central Today issue 65

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Page 44: Central Today issue 65