Central & Eastern European

Central & Eastern European

WINE NETWORKWINE NETWORK

Why wine?Why wine?

• an important export-import commodity

• tourist attraction

• shares the history and soul of the region

• stimulates discussion and better understanding

The Issue:The Issue:• CE wine regionCE wine region needs better promotionpromotion

and cooperationcooperation instruments in order to face modern challenges: competitioncompetition, sustainabilitysustainability, etc.

• With the increasing incomeincreasing income in CEE people become more aware of the wine culture, and need a comprehen-comprehen-sive guidesive guide to the local producers.

The Task:The Task:

• PromotionPromotion of local wine producers

• SupportSupport of sustainable production

• CooperationCooperation of regions within and outside the EU

• FacilitationFacilitation of tourism in CE

• ProvisionProvision of extensive and trustworthy information to consumers

The Idea:The Idea:• Creating a ‘double network’‘double network’: virtual

online community and a real geographic route that can be explored by tourists.

ExpertsExperts VineyardsVineyards

WineriesWineries

CellarsCellars

ShopsShops

HotelsHotels

LoversLovers

CEE WINE NETWORKCEE WINE NETWORK

The Website:The Website:Newsletter

Interactive map of the route

Members’ profiles

Advertisements

For producersFor producers

Promotion

Communication & cooperation

Experience & know-how

For consumersFor consumers

The Route:The Route:

Timeline:Timeline: 4. Cooperation with 4. Cooperation with certification authoritiescertification authorities and issuing ‘Green’, etc. certificates and membership cards (14 months)(14 months)

5. Becoming self-sustainable 5. Becoming self-sustainable

(24 months)(24 months)

- Different composition of financial resources - Sponsored links, sponsorships, Gold memberships, etc.

6. Prospects for future:6. Prospects for future: expansion to the Balcans, Ukraine, Russia, Caucasus, a chain of regional offices with shops promoting local products…

1.1. Establishing the network Establishing the network (5 months)(5 months)

- Creating the website, office- Collecting information- Establishing partnerships- Promotional programme- Applications2. CE Wine Route 2. CE Wine Route

(9 months)(9 months)- Interactive map- Hospitalityclub-like site with

profiles of participations3. Cooperation with hotels 3. Cooperation with hotels

and travel agencies and travel agencies (11 months)(11 months)

I

II

HUNGARYHUNGARY• Budapest Wine Society: http://www.bortarsasag.hu

/en/ • http://www.wineroute.hu/CZCZECH REPUBLICECH REPUBLIC::• Czech Grape and Wine Producers

http://www.wineofczechrepublic.cz• Národní vinařské centrum:

http://www.vinarskecentrum.cz/• Wine Fund of Czech RepublicSLOVAKIA:SLOVAKIA:• www.vinko.skMOLDOVA:MOLDOVA:• http://www.vinmoldova.md/eng/

Partners:Partners:

Beneficiaries:Beneficiaries:

Sponsors, orHow we get the EU money

Sponsors, orHow we get the EU money

• EIB grants/loans, least privileged regions (7,6 bil EUR!) http://www.welcomeurope.com/default.asp?id=1110

• ERDF:!http://ec.europa.eu/regional_policy/funds/feder/index_en.htm

• Further reference:– http://www.interreg4c.net/first_call.html

– http://ec.europa.eu/grants/index_en.htm

– http://www.eufunds.bg/?cat=29

Stage Source of Funding Resources % of the total

budget

Stage 1 EU 30000 100

  Sponsors 0 0

  Partners 0 0

  TOTAL 30000 100

Stage 2 EU 16000 80

  Sponsors 2000 10

  Partners and own activities 2000 10

  TOTAL 20000 100

Stage 3 EU 10000 50

  Sponsors 2000 10

  Partners and own activities 8000 40

  TOTAL 20000 100

Stage 4 EU 7000 30,4

  Sponsors 2300 10

  Partners and own activities 13700 59,6

  TOTAL 23000 100

Stage Items/Services Price, single item Number of items Total cost

Stage 1 Rent of premises 500 5 2500

Webpage design, updating 1000+5*200   2000

  PR + marketing costs 1000+5*500   3500

  Transportation 10000   10000

  Communication 300 5 1500

  IT + office equipment 6000    

  Office materials 150 5 750

  Fees for staff 950 8 7600

  TOTAL     27850

Stage 2 Rent of premises 500 4 2000

  Webpage design, updating 300+4*200   1100

  PR + marketing costs 4*500   2000

  Transportation 6000   6000

  Communication 300 4 1200

  IT + office equipment 250   250

  Office materials 200 4 800

  Fees for staff 950 4 3800

  TOTAL     17150

Stage 3 TOTAL     <20000

Stage 4 TOTAL     <23000

Success indicators:Success indicators:

• numbernumber of hits, profiles, memberships• numbernumber of associated producers,

organizations, etc.• numbernumber of booked trips, member’s cards

purchased• economic indicatorseconomic indicators

in individual regions (collecting info about Δ of profits on a monthly basis)

The team:The team:

Mateusz BiałasAleksey KazarovMagdalena KosovaOleh MyroshnichenkoOleksandr ShumskyyElena Terzi

THANK YOU!THANK YOU!