CEMS Business Projects - Warsaw School of Economicsadministracja.sgh.waw.pl/en/cpm/cems/mim_sgh/... · Welcome to CEMS Business Project! 1 • CEMS programme requires the realization

CEMS Business Projects

Guidelines & Proposals2017

Welcome to CEMS Business Project!

1

• CEMS programme requires the realization of a compulsory business project during Term 2 which represents 50% of the workload (15 ECTS);

• At the Warsaw School of Economics projects run from February to end of May(look at timeline – slide 3);

• Attendance of all the team members is kick-off meeting, mid – term presentation and finalpresentation (dates will be confirmed);

• Business Project is a part of the academic term during which students have compulsoryclasses. They are not hired by company as employees or interns (internship is a separate partof the CEMS degree);

• Projects will be conducted in 3-4 person teams;

• Project can be submitted to a confidentiality clause if required by company.

OBJECTIVES TIMELINE PROPOSALSEVALUATIONOVERVIEW

Company

Academic Supervisor

• detailed definition of project and expected results • balance between professional mission and academic knowledge • good communication between each party during the project

Success criteria

Win-win-win concept

2

New experiences for research, teaching and networking

Solving of a real-world management problem and taking advantage

from the project results

Learning of working together in

multidisciplinary and culturally heterogeneous

groups and get the opportunity to gain hands-on business

research experience


Remember to apply until 26th of January

3

Application Assignment process Business Project

Students will be assigned to projects based on:• student’s preferences• company’s requirements• previous experience

Final decisions by: Fri, Feb 3

Team leaders will contact Companyrepresentative in order to arrange kick-off meeting (all team members shouldbe there).

Term beginning: Thu, Feb 23Business Project start: end ofFebruary/early MarchBusiness Project end: mid -June

All team members should take part infinal presentation.

Send email to:• CEMS MIM SGH Business Projects

Coordinator dr hab. Tomasz Sikora, PhD ([email protected])

• CCW Business Projects Coordinator

Radosław Gwara ([email protected])

Email should contain:• ranking for ALL projects (1 – most preferred; 8 – least preferred)• CV in pdf or word filenamed: SURNAME Name CV

Deadline: Thu, Jan 26


Evaluation is based on written report and oral presentation

• CEMS BP Academic Supervisor and a company coach supervise the project.

• The charge of work (similar to a half-time job), encounters calendar, intermediate reports,global timing and other practical details are defined by company and SGH’s AcademicSupervisor.

• Business Project evaluation is based on:

a written report

an oral presentation.

• Company's representative and CEMS BP Academic Supervisor will evaluate the project onthe basis of the written report and oral presentation. The Academic Supervisor isresponsible for grading the project.

4 OBJECTIVES TIMELINE PROPOSALSEVALUATIONOVERVIEW

Multinational investment banking and financial services corporation, the third largest US bank holding.

You will join one of eight partners

5

Multinational company thatdevelops, manufactures, and

markets products for the construction, building maintenance,

and mining industries.

Multinational management consulting firm, which advises

clients in the private, public and not-for-profit sectors.

Worldwide leader in software, services, devices and solutions that help people and businesses realize

their full potential.


International transportationnetwork company, which develops,

markets and operates the Uber mobile application.

You will join one of eight partners

6

Multinational fast movingconsumer goods company, its

products include mainly cleaningagents and personal care products.

Leading listed commercial property company

specialized in shopping centers in European capital cities.

Financial services corporation, which principal business is to

process the payments between the banks of merchants and cardissuing

banks.


Hilti – project overview

7

Shape the Hilti business future - define the most profitable territorial structure in a dynamic environment.

Project topic

The ultimate goal of Hilti business model is to create value sustainably. To succeed, we need to be agile andresponsive to customers’ needs in a changing environment. We are seeking innovative solutions for profitableterritorial structure.

The Project should cover the following areas:

● Defining key criteria for territory evaluation.● Finding the most suitable level of territory profitability.● Building expectations, set goals towards Hilti territories.● Considering market trends.● Finding how to measure your results over time.● Taking into account short/long term perspective.

Project objectives


Hilti – project description

8

To fulfill the project objectives, students should take into account the following:

• Geographic potential, get to know the market.• Hilti sub-segmentation model (specialization and size.• Impact of e-business development for customer purchasing habits.• Other aspects influencing territories structure.

Work stream #1

OBJECTIVES TIMELINE PROPOSALSEVALUATION

Hilti sources: internal database; Polish Investment Database - Kompas Inwestycji, Polish Statistical Office Data –stat.gov.pl, Polish Market Review – PMR; Tableau, SQL, Microsoft Office (including Microsoft Project).

Requirements & tools

Apart from finding new business solutions, facing real-company challenges, students will develop the following competences: business acumen, analytical skills, creativity, result orientation, teamwork, project management, presentation skills.

Knowledge & Skills

The Boston Consulting Group – projectoverview


Virtual Reality – is it still virtual? Turning VR into a money making machine

Project topic

The aim of this project is to explore the world of Virtual Reality from a number of different angles, analyze its business impact on various industries and deep dive into the ones with the highest potential. Eventually, recommendations should be created for selected industries on how they should respond to the rise of this disruptive technology. While the primary objective is to take a business perspective and build an understanding of the possibilities VR could offer to entrepreneurs and investors, the participants will also have to assess the impact VR could have on the broader society.

Project objectives

BCG sources: selection of Knowledge Management materials from BCG internal database;Microsoft Office (Excel, Power Point)


The Boston Consulting Group –project description


Students will have end-to-end responsibility for the project deliverables and will get a chance to work using BCGproject principles. They will have to build sufficient understanding of the relevant technologies and brainstormpromising opportunities of applying VR in various industries. Selected applications should be assessed in terms oftheir potential to become a ‘money-making machine’, as well as their impact on the broader society. Mixingcreativity, rigorous analysis and business judgement, the students will have to present a business case for a chosenVR application.

Work stream #1

Students will gain knowledge on pragmatic assumption building and market sizing, hypothesis-driven analysis, consulting skills, long term strategy planning & review, how to work to push output forward with limited content knowledge, BCG curated digital trends in various industries.Students will be tested in the following skills: business judgement, communication & presentation skills, analytical

thinking and quantitative skills, structuring of information, market research, teamwork, „Client interaction”.

Knowledge & Skills

Citi – project overview


How to build our brand as the employer of choice for Millennials and Post-Millennials achieving the effective human resource attraction and retention.

Project topic

The objective of this project is to enhance the senior management’s understanding of how the appropriate employer branding can promote the effective attraction and retention of Millennial and Post-Millennial students, graduates and experienced employees. The project should produce a set of concrete recommendations how the employer brand can be enhanced and a high-level five-year branding strategy formulated.

Project objectives

The project will involve secondary research when it comes to the investigation of best practice outside of thecompany and primary research (e.g. interviews and surveys) to assess the situation with employer branding atCiti internally. The team will be expected to perform an overview of the Investor Services and CustodyOperations business units and some processes to understand the context.Microsoft Office tools should be used for analysis and presentation of data.


Citi – project description


The project team should:

- Design and undertake a structured investigation into the implications brought by the increasing proportion of the Millennial and Post-Millennial workforce (incl. students, graduates and experienced employees) on the HR attraction and retention in the context of shared service centres;

- Enhance the senior management’s understanding of the concepts, approaches and tools around the term ‘employer branding’;

- Provide an overview of best practice internationally and locally of how the ‘employer branding’ process has successfully worked to attract and retain a specific target group and in particular the Millennials and post-Millennials;

- Considering the nature of processes performed at the Investor Services and Custody Operations, CSC Poland, provide with recommendations of how to approach the enhancement our employer brand to attract, recruit and retain the Millennials and Post-Millennials (incl. students, graduates and experienced employees). The recommendations should include concrete activities and utilisation of modern communication and collaboration tools.

- Outline the high level branding strategy for the Investor Services and Custody Operations, CSC Poland for the next five years.

Work stream #1

Citi – project description


Students will gain an exposure to the practical implications of the human resource and marketing concepts such as: attraction and retention, Millennials and post-Millennials, employer branding. The participants will get familiar with the Investor Services and Custody Operations business units and employer branding practices that exist at Citi.

Knowledge & Skills

Microsoft – project overview


Change management for digital transformation of Polish organizations.

Project topic

The primary aim of the project is to prepare the process of digital transformation for Polish organizations.

Project objectives

Understanding the impact of digital transformation on organizations, cooperation with Account Teams and Corporate Customers, presentation skills, teamwork and project management.

Knowledge & Skills

Microsoft Office suite and Office 365 Services to know the value of productivity solutions for effective collaboration and communication, Internal information about specific customers to get insights about their strategy and processes in their organization.


Microsoft – project description


During the Business Project, students should:

• identify customer needs and challenges on company-side based on internal insights and meeting with fewexemplary organizations,

• describe how to reach business decision-makers and show them the value of transformation,• prepare a step by step guide of change management across all departments in a company.

The results should be presented to the Microsoft team and summarized in PowerPoint presentation.

Work stream #1

MasterCard – project overview


Card product strategy development for one of the polish banks. Creating Customer Value Proposition, communication, sales strategy, P&L and portfolio management plans.

Project topic

To create compelling product concept of MasterCard branded product to be offered to one of the polish issuers.

Project objectives

MS Excel, MS PowerPoint, Internal databases, External Reports and databases


Strategy, sales, product management, finance, P&L management, marketing research, marketingcommunication.

Knowledge & Skills

MasterCard – project description


• Create Customer Value Proposition for MasterCard branded card• Research current products on the market, current trends, define the target group, consumer insights, work on

communication strategy• Prepare the Business Case for the product• Create the sales strategy for the product• Plan post sales processes and Life Cycle Management processes for the product

Work stream #1

Procter & Gamble – project overview


How to revert declining trends in toothpaste purchase in Hypermarket channel.

Project topic

Focus on Tesco Hypermarkets and 2nd biggest toothpaste brand Blend-a-Med. The aim of the project is to prepare SWOT and action plan by linking market trends and shopper behaviours with suppliers and retailer market strategies.

Project objectives

• Understand of Sales role in brand and market strategy execution; • get familiar with business culture and go to market model of the global leader in FMCG industry; • insight into FMCG industry – market and consumer trends;• shopper psychology influence on business decisions;• analytical skills development - make creative connections based on different sources of data;• Strategic Selling Model: identify joint value drivers, align objectives, create and sell the plan.

Knowledge & Skills

Procter and Gamble – project description


Toothpaste consumption in Poland is flat with Hypermarkets loosing market shares both on value and volume. Students are expected to develop breakthrough approach resulting with ready to implement market strategy basedon an analysis of below areas:• Shopper behaviour & preferences;• Hypermarket channel trends;• Toothpaste volume & value shares;• Retailer DPSM (Distribution, Pricing, Shelving, Merchandising) strategy execution for total category;• P&G DPSM strategy execution for Blend-a-Med;• Benchmark to winning channel.

Work stream #1

Microsoft Office, internal database, store checks with P&G manager, set of workshops (category/shopper/market/customer related).


UBER – project overview


Driver Obsession - supply acquisition and retention strategy.

Project topic

Analysis of existing processes for both current and potential Partner Drivers. Highlighting specific areas of improvement and suggestions for new strategies.

Project objectives

MS PowerPoint and Excel / Google tools - Sheet and Slides


A strategic approach to marketing, research and market analysis tools, 360degree campaign design, multimarketcampaign design, customer retention actions etc.

Knowledge & Skills

UBER – project description


Students will conduct one/all of the following tasks (final task to be specified in February):

• Existing Partner Drivers◦ Analysis of current driver satisfaction, current actions performed and suggestion for a new strategy.◦ Analysis of current situation and preparation of a strategy that will increase driver loyalty.◦ Analysis of current situation and strategy on how to improve driver engagement.

• New Partner Drivers Acquisition◦ Pre-campaign analysis and estimations - specifying target groups, their needs, Uber’s supply acquisition strategy.

◦ Analysis of marketing channels, taking into consideration cost, effectiveness etc. ◦ Preparation of a holistic marketing campaign aimed at driver acquisition for Q3.

• New Partner Drivers Conversion Funnel◦ Analysis of a current funnel steps, understanding obstacles, suggestions for improvements.

Work stream #1

Unibail Rodamco – project overview


Socially responsible shopping centres: CSR strategies in commercial real estate.

Project topic

The objective of this Business Project is to redefine strategy element for UR shopping centers in Poland taking intoaccount 3 initiatives:1) Less carbon emissions- better buildings2) Less polluting transport –better connectivity3) Less local unemployment – better communities

The program should have a holistic approach to sustainability, built on the latest UR sustainability initiatives, takinginto account existing situation on the Polish market and abroad, different stakeholders: landlords, customers, tenantsand government expectations.

Project objectives

No specific tools will be required, except for Microsoft Office (analysis, presentation).


Unibail Rodamco – project description


Students will become acquainted with the current strategy of the company with a special focus on creatingsustainable shopping center taking into account current and future CSR trends in Poland and benchmark themwith other industries. They will be asked to propose their own solutions in line with the Group’s new strategy.Additionally, students will analyse and suggest solutions to be implemented within strategy of one of URshopping centers (Galeria Mokotów or Arkadia). They will be asked to study the possible constraints andstrengths of their concepts, as well as the impact on the shopping centre’s KPIs (sales, number of visits, pollutionemissions, number of jobs created, staff satisfaction, government KPI’s).

Work stream #1

• Latest knowledge about the commercial real estate market in Poland and Europe.• Understanding of the shopping centres operations strategy of the leading company in Europe.• Customer & retail trends shaping the commercial real estate industry.• CSR initiatives of leading commercial companies in Europe.

Knowledge & Skills

Documents

CEMS Business Projects - Warsaw School of Economicsadministracja.sgh.waw.pl/en/cpm/cems/mim_sgh/... · Welcome to CEMS Business Project! 1 • CEMS programme requires the realization