CEMEX delivering a Digital Superior · Financing Loyalty Programs Professionalism Construrama 4.0 Sales Strength Shared logistic Network Construrama Supply... Franchise Digital Platforms

Copyright ©2018, CEMEX International Holding AG.

CEMEX delivering a

Digital Superior

Customer

Experience


WHO ARE WE?

Founded in

Mexico, in

1906

Annual sales

of US$13.7

billion

Leading

cement

manufacturer

Present in

more than

50 countries

Close to

41,000

employees


WHY ARE WE

TRANSFORMING

CEMEX?


Digital is changing the world

Superior

Customer

ExperienceDigital

Technology

New

Business

Models

The convergence of

Social, Mobile, Analytics, Cloud & Internet of the Things (SMACIT)

presents significant opportunities and risks for CEMEX

Customer-driven

world

Innovative

commercial models

to drive economic

value

Emerging business

models

New sources of

revenue & growth

Industry disruption

by new entrants


CEMEX Go is more than a Portfolio of Digital

Platforms, it is also a set of Digital Capabilities

To offer our customers a

Superior Customer Experience

To support our employees while

interacting with our customers

To enable our Supply Chain capabilities

Digital platforms… …and organizational enablers

To build a new Digital Culture

Online

Stores(Customers)

CRM (Salesforce &

Service

Agents)

Order

Fulfillment

(Supply

Chain)Digital

Capabilities


Building

Agile Teams

Evolving Design

Thinking Capabilities

Promoting

User Engagement

People &

Culture

Strengthening

Analytics Capabilities

Leveraging

Cloud Strategy

Other

Practices &

Workspaces

Evolving

Culture

Developing

Talent

Partners

Ecosystem

Digital

Architecture

Leveraging CEMEX Digital

Development Centers in

Monterrey & Prague

Promoting

MTY Digital

Hub

Building this Digital Capabilities required a significant change

across the organization

Construrama


Presence in

Latin

America

Mexico

+1,800

Colombia

+300

El Salvador

2

Costa Rica

30

Dominican

Republic

77Puerto Rico

10

Nicaragua

33

More than 15 years of experience

Financing

Loyalty

Programs

Professionalism

Construrama 4.0

Sales

Strength

Shared logistic

Network

Construrama

Supply

...

Franchise

Digital

Platforms

As one part of a broader modernization strategy


Diverse

Ecosystem

• Independent stores

• All sizes

• Process & IT Maturity

• Different markets

• Network / Competitors

• Not a typical B2B / B2C / Marketplace

ERP 1

ERP 2

ERP 3

EXCEL

EXCEL

ERP 2

EXCEL

ERP 2


Digital

Platforms

SAP

Commerce

Cloud

B2CB2B

• Improve customer experience

• Increase sales

• Protect & develop the channel

• Avoid re-inventing the wheel

• Agile approach, go-live in 4 months

• 2 years in operation

• B2B & B2C

• Great results!

How it looks across time…

eCommerce

Time

Features

Merchandising

Digital Marketing

Analytics

Vision

Customer Journey

CheckoutLogin & Select

storeSearch

ProductsAdd products to

CartOrder

Confirmation Tracking

CONSTRURAMA.COM

• Official Site

• Store & Product Search

B2B & B2C

• Each store with its own product assortment, inventories & sku’s

• Each store with their own general & negotiated prices

• Each store with its own customers

• Each store manage its own operation

• Personalized services per store

• Personalized payment options

• Registed / Anonymous customers

www.construrama.com

Geolocalización

Localizador

De Tiendas

Buscador

De Productos

Buscar solución,

no preocuparme

por la tienda

www.construrama.com

PerfilPromociones

Filtros, SLA

por producto y

sus propios SKU

Precios Generales y

Negociados

Especificaciones

de ProductoCalificar productos

y tiendas

Cupones de

Descuento

Key Challenges

Operations

Organization

Digital

Marketing

Adoption

Agility


Thank you

Documents

CEMEX delivering a Digital Superior · Financing Loyalty Programs Professionalism Construrama 4.0 Sales Strength Shared logistic Network Construrama Supply... Franchise Digital Platforms