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Transform your sales and service channels and deliver personalised yet simple experiences to retain and grow your enterprise customer base 30th June – 2nd July 2015 London, UK THE ONLY CUSTOMER EXPERIENCE IN TELECOMS CONFERENCE FOCUSED EXCLUSIVELY ON THE ENTERPRISE MARKET! Event Highlights Learn from Orange how to design the customer experience around what really matters to your business customers Find out from TDC and Portugal Telecom how to reduce spend whilst increasing satisfaction and ARPU in the SMB segment Hear from Swisscom how to develop a client-centric culture within your enterprise division Participate in over 10 hours of interactive sessions and networking to ensure your most pressing B2B customer experience challenges get solved! Take home top tips from TalkTalk Business and O 2 Czech Republic on how to reduce inefficiencies within your business unit whilst improving NPS Contact: [email protected] n n Mehmet Ali Akarca, CEO Corporate Business, Turk Telekom Danny Sullivan, Director Enterprise Service Management, TalkTalk Business Vit Subert, Business Division Director, O2 Czech Republic Jerome Goulard, VP B2B Customer Experience, Orange Jürgen Raith, Enterprise Customer Operations Director, Vodafone Germany Olivier Crucq, Director Marketing – Professionals, Proximus Matthias Fiegl, VP Business Marketing & M2M, T-mobile Austria Gary Disley, Enterprise Marketing Director Eircom Hans Mølby Steffens, Head of Customer Retention & Projects, TDC Business Learn from over 12 enterprise customer management experts at Europe’s leading fixed and mobile telecoms operators, including: Don’t forget to book your place on the exclusive pre-conference workshops on Tuesday 30th June! Workshop A: Establish how to design and implement a B2B-specific customer experience framework within your organisation Workshop B: Determine how to effectively deliver enterprise mobility to your customers “Excellent networking opportunity with interesting insights on how other operators address customer experience!” – Alexander Finger, Head of Online Care and Sales SMB, Swisscom @ CEM in Telecoms Europe

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Page 1: CEM B2B Brochure EQ

Transform your sales and service channels and deliver personalised yet simple experiences to retain and grow your enterprise customer base

30th June – 2nd July 2015 London, UK

The only Customer experienCe

in teleComs ConferenCe foCused exClusively on the enterprise market!

event highlightsLearn from orange how to design the customer experience around what really matters to your business customers

Find out from TDC and Portugal Telecom how to reduce spend whilst increasing satisfaction and ARPU in the SMB segment

Hear from Swisscom how to develop a client-centric culture within your enterprise division

Participate in over 10 hours of interactive sessions and networking to ensure your most pressing B2B customer experience challenges get solved!

Take home top tips from TalkTalk Business and o2 Czech Republic on how to reduce inefficiencies within your business unit whilst improving NPS

Contact: [email protected] n

mehmet ali akarca, CEO Corporate Business, Turk Telekom

danny sullivan, Director Enterprise Service Management, TalkTalk Business

vit subert, Business Division Director, o2 Czech Republic

Jerome Goulard, VP B2B Customer Experience, orange

Jürgen raith, Enterprise Customer Operations Director, Vodafone Germany

olivier Crucq, Director Marketing – Professionals, Proximus

matthias fiegl, VP Business Marketing & M2M, T-mobile Austria

Gary disley,Enterprise Marketing Directoreircom

hans mølby steffens, Head of Customer Retention & Projects, TDC Business

learn from over 12 enterprise customer management experts at europe’s leading fixed and mobile telecoms operators, including:

Don’t forget to book your place on the exclusive pre-conference workshops on Tuesday 30th June!

Workshop A: Establish how to design and implement a B2B-specific customer experience framework within your organisation

Workshop B: Determine how to effectively deliver enterprise mobility to your customers

“excellent networking opportunity with interesting insights on how other operators address customer experience!”

– Alexander Finger, Head of Online Care and Sales SMB, Swisscom @ CEM in Telecoms Europe

Page 2: CEM B2B Brochure EQ

dear delegate,

you asked for it – we delivered. after four years of successful consumer-focused Cem in telecoms events, welcome to the first conference focused exclusively on the enterprise market!

are you struggling to exceed the expectations of both your small business and large enterprise customers in a profitable way?

do you need to know how to identify what your customers actually want, and personalise the solutions and service you provide without over-complicating matters?

Would you like to find out how your peers from across europe have already solved all these challenges and more?

if so, this is the conference for you!

Condense weeks of learning into just three days and discover how orange successfully identify the specific needs of each of their corporate customers. find out how Swisscom have developed a service-centric culture within their enterprise business, and learn how Vodafone are personalising their products and services whilst keeping it easy for their clients to do business with them.

plus don’t miss out on over 10 hours of interactive sessions and networking to ensure your most pressing enterprise customer management questions get answered. discover how companies outside of the telecoms industry delight their customers, so you can take away their strategies to use back in the office!

ensure your service stays a cut above the rest – book your place today.email: [email protected] online: www.cemintelecomsb2b.comCall: +44 (0) 20 7036 1300

on behalf of the entire Customer experience in telecoms events team, i look forward to welcoming you to london this summer.

Best wishes,

Zoe AmosDirector – Customer experience Management Global Series Telecoms IQ

P.s. Can’t wait until June? Check out the online Resource Centre, where you can find complimentary whitepapers, interviews and additional

learning resources!

only at CeM in Telecoms B2B will you…

Media Partners

v���learn how orange identify the needs of each business within their customer base

v���discover how Swisscom have developed a service-centric culture in their enterprise business

v���hear how eutelsat are personalising their communications to deliver a better client experience

v���determine how TDC extend the lifetime value of their smB customers

v���establish how Portugal Telecom are increasing first-call resolution of technical issues and reducing costs across their enterprise division

v���find out how Proximus rebranded to become closer to customers

v���learn how Vodafone deliver on their brand promises in the enterprise market

v���discover how o2 Czech Republic are moving from the phone to the field to deliver a better client experience

v���hear how TalkTalk Business are integrating legacy systems to ensure a seamless customer experience whilst rapidly expanding their business

v���discuss with Turkcell and T-mobile how to win over the enterprise market and compete with established it solution providers

Contact: [email protected] n

don’t leave anyone sitting lonely in the office – with case studies for everyone, make sure they learn from the experts first-hand! drop an email to [email protected] for details of our exclusive group rates.

BRInG youR TeAM!

“i really liked the conference. it’s great to network with other people from the telco industry on such a future-oriented topic like customer experience.”

head of Wholesale Strategy & Development, A1 Telekom Austria @ CeM in Telecoms european Summit

Join the discussion!

Follow us on @TelecomsForum, using event hashtag #TelcoB2B

Join our group: ‘Telecoms IQ Professional Network’

Page 3: CEM B2B Brochure EQ

Contact: [email protected] n

Meet your Conference Speakers

Meet your CeM in Telecoms Global Advisory Board

Vit Subert, Director Business Division, o2 Czech RepublicAbout MeVit began his career in FMCG business (Philip Morris, Pepsi) in various marketing and sales roles. In 1997 he moved to telco/IT, firstly to incumbent Czech Telecom where he established the ISP division and later moved as CEO of Nextra CZ. From 2002-09 he worked for Dell Computers, firstly as Marketing and Sales Director for Czech republic / Slovakia, later as Marketing and Product Management Director for 11 EU countries. Between 2008-2010 acted as COO of LG Electronics for CZ and SK, and for the past 5 years has worked at O2 Czech republic as Business Division Director.

Currently, my biggest challenge is…How to transform my telco salesforce to ensure they can sell ICT products as well!

At CeM in Telecoms B2B, I’m looking forward to discussing…Large-scale business transformation leading to better interaction among sales / presales / customer care departments leading to higher efficiency and faster “sales case” flow within the company.

olivier Crucq, Director Marketing Professionals, ProximusAbout MeA commercial engineer, I started my career in energy sector before joining Belgacom in 1998, where I occupied different marketing and customer experience functions. In 2003, I was leading the marketing team having launched the Belgacom IPTV offering, from product design up to 500k customer’s growth. As from 2008 I took part in the creation of the Customer Experience and Operational Experience division, taking the direction of the ‘Customer Interaction’ team. Then between 2012 and 2014, I took the direction of the Retention, CRM & Servicing marketing department for residential segment. Since November 2014 I’m in charge of the marketing division focused on SOHO/SE segment.

Currently, my biggest challenge is…1) To grow value of the SOHO and SE segments for Proximus by

creating differentiation both vs residential offers and competition, while managing costs and leveraging on mass market processes and channels, in a highly demanding and scattered market.

2) To further move towards a full consumer centric approach, translating new Proximus ‘closeness’ brand promise into relevant ‘reasons to believe’ for our professional customers

At CeM in Telecoms B2B, I’m looking forward to discussing…Wth my peers to what extent they face same challenges and share any relevant experience on how to tackle them!

hans Mølby Steffens, head of Customer Retention & Projects, TDC BusinessAbout MeIn my role, I drive the retention agenda and activities in TDC Business with experience in development of customer retention strategy in SMB segments, churn management, execution of churn prediction campaigns and the ptimization of Retention- and Save-teams.Previously I focused on sales channel optimisation, including the development of sales channel based on segmented customer portfolio, development of external telemarketing sales channels, outbound telemarketing and offer development

Currently, my biggest challenge is…The fact that recommendation score in lower business segment is declining and the solution is not straightforward

At CeM in Telecoms B2B, I’m looking forward to discussing…Different approaches to improve recommendation score in lower and higher business segments

lisa ecclesie, head of Service Culture enterprise Business, SwisscomAbout MeBorn and raised in Switzerland with Italian roots. Currently living in Zurich. Studied business administration and business communications, and completed a variety of further training courses on management- and leadership-related topics. Currently working for the largest telco provider in Switzerland, responsible for establishing and overseeing the strategic theme of “Emotional intelligence in the technical environment”, particularly in the B2B area.

Currently, my biggest challenge is…Making emotional intelligence measurable. Raising awareness of soft skills approaches in a traditionally technical environment, so that they are at least recognised as being equivalent.

At CeM in Telecoms B2B, I’m looking forward to discussing…Your views on this topic!

The CeM in Telecoms global series of events is supported by a senior-level advisory board. With over 100 years’ combined experience in this field, these experts help shape the format and content of each conference. Board members include... Franz Weisenburger, SVP Customer Experience Design, Deutsche Telekom

Radu Ciocan, Group Director Customer Experience, Ooredoo

Rod Coleman, European Director of Customer Experience, Liberty Global

Roman nedielka, Director Group Customer Experience, Etisalat

heinz honemann, SVP EMEA Motive Customer Experience, Alcatel-Lucent

lynne holmgren, Global Head of Customer Strategy & Operations, Millicom

Page 4: CEM B2B Brochure EQ

n n

PRe-ConFeRenCe WoRkShoPS TueSDAy 30Th June 2015

ConFeRenCe DAy one WeDneSDAy 1ST July 2015

09:00 Registration and Coffee

09:30 Workshop A: Establishing how to design and implement a B2B- specific customer experience framework within your organisation

v��Assessing which aspects of a B2C customer experience framework are relevant to the B2B market

v��Determining how to build a CEM framework based around what really matters to your B2B customers

v��Understanding how to leverage client feedback to prioritise investments and resources

� q��What are ‘must haves’ and what are just ‘nice to have’?v��Identifying how to align your CEM framework with your core brand

strategy and promise to ensure you deliver on customer expectationsv��Learning how to engage your sales and account management teams

with your CEM framework to ensure consistent delivery across the business

For updates on the speaker panel, please visit www.cemintelecomsb2b.com

12:00 Networking Lunch

13:00 Workshop B: Determining how to effectively deliver enterprise mobility to your customers

v��Establishing how to build or partner with specific EM solutions to provide true mobility to your corporate customers

� q��Telecom expense management� q��Mobile device management� q��Mobile application enablement� q��Mobile securityv��Determining how to bundle and charge for enterprise mobility

services across your SMB and large enterprise customer basev��Discussing the challenges of delivering an excellent end-user

customer experience for enterprise mobility services, and how to establish additional processes within your CEM strategy to overcome these

� q��What is the impact of the recent BYOD trend?v��Assessing what’s next for enterprise mobility, and how operators can

continue to play a key role in delivering these servicesFor updates on the speaker panel, please visit www.cemintelecomsb2b.com

15:30 End of Pre-Conference Workshop Day & Networking ReceptionThis reception will be open to all conference attendees, and provides delegates with a chance to meet in a more relaxed and informal setting before the main conference begins.

08:30 Registration and Coffee

09:00 Welcome Address

Zoe Amos, Director – Customer Experience Management Global Series, Telecoms IQ

09:05 Opening Remarks from the Chair

09:20 Interactive Panel Discussion: How can operators win over the business market?

v��What internal strategic changes are required for you to win over the business market?

v��What core capabilities from the consumer market can you leverage to succeed in the business market?

v��How can you overcome the traditional view that operators provide basic connectivity services, and ‘re-brand’ yourself as a provider of more complex solutions?

v��How can you create attractive business bundles and offers to encourage uptake of your services?

v��How can you ensure you are easy to do business with to ensure you continue to meet the needs of your clients and continue providing them with new services?

Mehmet Ali Akarca, CEO Corporate Business, Turk TelekomMatthias Fiegl, VP Business Marketing & M2M, T-mobile Austria

10:00 Speed Networking SessionDon’t forget your business cards for this ice-breaking meeting with fellow delegates and potential future business partners. Take this time to meet with like minded professionals to exchange ideas and identify possible collaborations, and see if you can collect the most business cards and be crowned “Best Networker” of the conference!

10:20 What do your business customers really value? How Orange are revamping the B2B customer experience based on customer desires

To succeed in any market, you must understand what customers want and need, then strive to deliver it! In this presentation, Jerome will share the results of a global study carried out within their enterprise customer base, to better identify the key pain points and needs of their clients, as well as how they are using the results of this study to redesign the customer journey based around specific customer profiles. Learn how you too can identify behavioural segments within this complex landscape, and ensure you deliver the products and services your customers really want

Jerome Goulard, VP B2B Customer Experience, orange

11:00 Morning Networking Refreshments

11:30 Establishing how Swisscom have created a service culture within their enterprise business

Changing the way your employees think and act on a daily basis is a tricky process – the training itself requires a lot of time and effort, and it’s hard to measure the results of this training! In this presentation, Lisa will share how Swisscom are ensuring the employees in their enterprise business think about the wants and needs of their customers, and communicating with their clients on a less technical, and more emotionally intelligent level. Find out from this case study how you too can transform the culture of your business division and really stand out amongst the competition.

lisa ecclesie, Head of Service Culture, Enterprise Business, Swisscom

Continued Overleaf

INTERACTIVESESSION

CASESTUDY

CASESTUDY

Contact: [email protected]

Page 5: CEM B2B Brochure EQ

Contact: [email protected] n

ConFeRenCe DAy one Continued WeDneSDAy 1ST July 2015

12:10 Discover how Eutelsat are harnessing communications to enable personalised customer experiences

Digital transformation has empowered B2B customers, who now have unlimited access to information and can go beyond traditional branding and PR documents to inform themselves for their business /purchasing decisions. In traditional PR and communications, brand self-expression has been, until recently, disconnected from user experience, despite the fact that customers’ physical, emotional and holistic experience is ultimately the basis and the natural context for the brand.In this talk, Claudia will share how proactive and user-experience driven communications strategies benefit truly customer centric businesses, by allowing the brand to be lived fully and authentically, and how Eutelsat’s CEM team are sharpening their understanding of communications, working more closely with communicators and helping them align to the sales cycle to personalise their clients’ experience.

Claudia Vaccarone, Head of Market Research & Customer Experience, eutelsat

12:50 Networking Lunch

IN FOCuS: ExCELLING IN THE SMB MARkET

13:50 Determining how TDC are extending the lifetime value of their small business customers

v��Learning how TDC identified the root causes of business customer churn that they were able to control

v��Establishing why and how TDC began to use NPS to measure the business customer experience, and the impact of this on their retention strategies

� q��Moving from high marketing spend on ‘benefits programmes’ to fixing the issues that really matter to the customer

v��Exploring some of the proactive and reactive strategies TDC are using to enhance satisfaction and successfully retain their business customers

v��Discussing the dilemmas of small business marketing and retention � q��How to ensure small businesses feel they are treated like large

organisations whilst ensuring their overall profitability� q��How to retain customers that see broadband as just another

commodity

hans Mølby Steffens, Head of Customer Retention & Projects, TDC Business

14:30 Learn how Portugal Telecom are empowering their call centre agents to increase first-call resolution of SMB technical issues

v�I dentifying the differing approaches required to resolve technical issues for SMB and large enterprise customers

v��Determining how Portugal Telecom are providing their call centre agents with the tools and knowledge they need to resolve their SMB customer issues straight away

v��Establishing how Portugal Telecom have identified ways to turn a complaint or negative query into a positive experience for customers

v��Discussing the impacts of moving back-office tools and applications to the front-line on customer satisfaction and bottom-line revenues

Paulo Rego, Customer Service Director – Enterprise, Portugal Telecom

15:10 From Belgacom to Proximus: Determining how re-branding triggered a repositioning in the SOHO/SMB market and put ‘closeness’ at the centre of their value propositionv��Establishing how Proximus re-defined their mission in the SOHO/SE

marketv���Determining how Proximus re-segmented their customer base to

define homogenous clusters based on common needs

v��Identifying how Proximus transformed their business to become closer to customers

� q��Establishing a new 360° communication platform supporting the new brand promise

� q��Setting-up new customer experience standards leveraging the expertise and footprint of each channel

� q��Designing a new customer-centric convergent portfolio

olivier Crucq, Director Marketing Professionals, Proximus

15:50 Afternoon Networking Refreshments

16:20 Learning how to present customer invoices to prevent bill shock and ensure continued client satisfaction

v��Establishing how to identify and monitor service usage in real time to ensure services are accurately charged for and clear on your clients’ bills

v��Determining how to create a self-serve billing portal to increase transparency and trust whilst enabling your clients to effectively manage their telecoms costs

v��Learning how to overcome the privacy challenges of corporate customer billing and ensure only specific members of your client organisations can access potentially sensitive information

v��Discussing how to efficiently resolve billing queries to reduce missed invoice payments and ensure continued client satisfaction

For updates on the speaker panel, please visit www.cemintelecomsb2b.com

16:40 Interactive Roundtable Discussions– One size does not fit all: How can you enhance the experience of different segments of the business market?As the day draws to a close, this is the chance for delegates to split into interactive discussion groups based on the market segment most relevant to them, and talk through some of their key challenges and learnings from the conference so far. Market segments under discussion include:v��SoHov��SMBv��Large Enterprise

17:20 Closing Remarks from the Chair

17:30 End of Conference Day One

CASESTUDY

CASESTUDY

CASESTUDY

CASESTUDY

INTERACTIVESESSION

For complimentary whitepapers, interviews and additional learning

resources, please contact [email protected]

Page 6: CEM B2B Brochure EQ

Contact: [email protected] n

ConFeRenCe DAy TWo ThuRSDAy 2nD July 2015

08:30 Registration and Coffee

09:00 Opening Remarks from the Chair

09:10 Determine how Vodafone Germany are enhancing satisfaction in the enterprise market

Vodafone have three key promises that they make to their enterprise customers:1. We are fully transparent, and our customers are always in control2. Our customers are always connected3. We provide an individual and personalised serviceIn this presentation, Jürgen will share how they are ensuring that they deliver on these promises, for both small business and large enterprises. Find out from this compelling case study how to ensure you keep your brand promises, and develop products and services to ensure your enterprise customers remain satisfied at all times.

Jürgen Raith, Enterprise Customer Operations Director, Vodafone Germany

09:50 Cross-Industry Interactive Showcase: Identifying how companies from outside of the telecoms industry deliver a first-class experience in the corporate marketIn this interactive session, two CEM experts from outside of the telecoms industry will share their strategies for delivering an excellent experience for their corporate customers. Once both presentations have been made, discussion will be opened to the floor for questions.v��What were the drivers and goals behind your corporate customer

experience management strategy? v��What issues did you encounter when implementing this, and how did

you overcome them?v��How are you using the results of your corporate CEM programmes

and what are you using them for?v��What are your top tips for success and key takeaways for telecoms

operators?

For updates on the speaker panel, please visit www.cemintelecomsb2b.com

11:00 Morning Networking Refreshments

IN FOCuS: TRANSFORMATION OF THE ENTERPRISE BuSINESS

11:30 Establish how O2 Czech Republic are transforming their business division to enhance their customers’ experience

v��Exploring how O2 moved their salesforce from the desk to the field to ensure they better understand customer needs and forge strong customer relationships

v��Determining how O2 optimised their customer care process to reduce headcount and costs without negatively impacting the customer experience

v��Identifying how O2 are working to align the priorities of their sales force and product teams to ensure seamless service delivery for customers

v��Discussing the initial impacts and lessons learned as a result of O2 s business division transformation , and identifying the next steps on their customer experience journey

Vit Subert, Director Business Division, o2 Czech Republic

12:10 Learn how TalkTalk Business are enhancing customer satisfaction whilst continuing to rapidly grow their business

v��Determining why and how TalkTalk Business transformed their business by consolidating the legacy systems and processes from companies they acquired as they grew their business

v��Discussing how TalkTalk took the customer with them on their

transformation journey to maintain satisfactionv��Establishing how TalkTalk’s SmartSAT score moved from the mid-50s

to mid-70s as a result of their internal transformationv��Identifying the next steps for TalkTalk, and how they plan to maintain

this SmartSAT score whilst undergoing the next phase of internal transformation and business growth

Danny Sullivan, Director of Enterprise Service Management, TalkTalk Business

12:50 Interactive Roundtable Discussions – How can you simplify the B2B customer experience?In this interactive session, delegates will spend 10 minutes sharing their thoughts on the following topics. At the end of the session, the facilitator for each group will summarise the discussions and feed back to the rest of the roomv��How can you manage the complexity of providing multiple product

sets to customers whilst ensuring a simple and seamless experience for customers?

v��How can you leverage self-serve and digital channels to give your clients the control they want whilst simplifying the customer experience?

v��How can you ensure a simple and seamless end-user experience whilst delivering solutions with partner organisations?

13:30 Customer centric contracts: A cost or a benefit for both you and your customers? Michael Smits, Customer Experience Strategist, Calvi

13:45 Networking Lunch

14:45 Determining how Eircom manage the complexity of delivering multiple product sets in the enterprise market In this presentation, Gary will share how Eircom translate the internal complexities of delivering multiple product sets into a clear and simple experience for the customer. Find out from this case study how you too can simplify your business and product sets to enhance customer understanding, and ultimately spending.

Gary Disley, Enterprise Marketing Director, eircom

15:20 Discover how LMT are taking a proactive approach to ensure continued satisfaction in the corporate market

v��Discussing the role of the Business Service Centre at LMTv��Establishing the approaches LMT’s client managers use to make their

clients’ lives easier, and enhance customer satisfaction� q��Proactive communications� q��Regular face-to-face visitsv��Determining how LMT’s client managers use their close relationships

to retain and upsell their clients, and grow their customer base

evita Benke, Head Business Customer Centre, lMT

16:00 Interactive Wrap-up Discussions – You Set the AgendaOn arrival, each delegate will be asked to write down one issue they would like to see addressed during their time at the event. These will be collated, and the most common issues put to a vote during the Day 2 lunch period. The top three of these will form the topics for these final interactive roundtables – select the one most relevant to you, and get your problems solved by the conference speakers, sponsors and your peers on the floor.

16:30 Closing Remarks from the Chair

16:45 End of Conference

CASESTUDY

CASESTUDY

CASESTUDY

CASESTUDY

CASESTUDY

INTERACTIVESESSION

INTERACTIVESESSION

Page 7: CEM B2B Brochure EQ

Contact: [email protected] n

Maximise your Involvement: Sponsorship and exhibition opportunities at the Customer experience Management in Telecoms B2B Summit

We specialise in creating bespoke packages to help you achieve your company objectives, so you can:

v� �Demonstrate thought leadership: Take centre stage in front of a captive and targeted audience and demonstrate your expertise and market knowledge

v� �Position your company brand front of mind: Be the name that all operators think of when selecting vendors, and the brand that springs to mind when choosing solutions

v� �Generate new, qualified leads: Access influencers and buyers at the point where they are making purchasing decisions to further their business strategies

v� �network with key decision makers and influencers: As a key sponsor you will be in a position to have face-to-face meetings with existing and potential clients in an environment that is set up for business conversations and interaction

v� �Gain competitive advantage: Place your key staff in a room with operators who have a genuine interest in your solution, and at a time when you can have a direct influence on selection criteria

For more information and to discuss the right opportunity, contact Mark lee, Commercial Director on +44 (0)207 036 1300 or [email protected]

Over the past five years, Telecoms IQ’s event portfolio has consistently delivered the highest quality of information sharing and networking opportunities at carefully focused operator-led conferences. We combine structured networking with in-depth case studies and interactive sessions that ensure each attendee leaves with a stack of business cards ready to drive their business forward.

Each of our events covers the most pressing questions our customers want answered, and Customer experience Management in Telecoms B2B is no different. With operators desperate to outdo their competitors and deliver a superior experience for their potentially highly profitable enterprise customers this is the place to interact with the most senior leaders in this field.

Take advantage of the only event of its kind and meet experts from across the Europe and the Middle East as they seek solution providers who can help them deliver a seamless enterprise customer experience and grow a profitable customer base.

our Promise to you

“the conference circuit gets busier every year; but having invested in a number of telecoms conferences over the years i find telecoms iQ to be one of the most consistent in terms of creating a compelling agenda and attracting the right level of delegates. for us, as a sponsor, these are critical in our ability to generate a positive roi.”

– VP Marketing, WDS, A Xerox Company

“the Cem event was a great intimate event with interactive panels, a good level of participants from different companies in the telecoms sector, and lots of networking time to find and connect with the right people”

– Regional Marketing Coordinator, latin America, Clarabridge

“the event was hugely valuable - meeting such a broad array of companies, suppliers and vendors from all over the world and all aspects of the telecoms industry”

– Customer experience Consultant, Vodafone uk@ CeM in Telecoms Global Summit

Meet and network with Chief enterprise officers, plus VPs, Directors, heads and Senior Managers of:v� Corporate Customer Experience

v� High Value Customer Care

v� Enterprise Service Management

v� Business Service Assurance

v� SoHo

v� Large Account Management

v� Enterprise Marketing

v� SMB Base Marketing

y� Western Europe 50%

y� Eastern Europe 30%

y� MENA 15%

y� Other 5%

Geographical Split

Who will you meet at CeM in Telecoms B2B?

Page 8: CEM B2B Brochure EQ

2 Ways to RegisteR

Tel: + 44 (0) 20 7036 1300

Email: [email protected]

IQPC recognises the value of learning in teams. Groups of 3 or more booking at the same time from the same company receive a 10% discount, 5 or more receive a 15% discount, 7 receive a 20% discount. Only one discount available per person.

team Discounts*

To claim a variety of articles, podcasts and other free resources please visit [email protected] 

FRee online ResouRces

staRt knoWleDge shaRing anD netWoRking beFoRe the eventFollow us on Twitter @TelecomsForum #TelcoB2BJoin our LinkedIn group “Telecoms IQ Professional Network”

teRms anD conDitionsPlease read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Return of this email will indicate that you accept these terms. Payment terms Upon completion and return of the registration form full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card, or purchase order (UK Plc and UK government bodies only) will be subject to a €65 (plus VAT) per delegate processing fee. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received. iQPc cancellation, Postponement and substitution Policy You may substitute delegates at any time by providing reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency. Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible. Discounts All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered whether by IQPC (including team discounts) must also require payment at the time of registration. All discount offers cannot be combined with any other offer.The purchase of any conference audio, video or digital recording on B2B Shop (www.b2biq.com) includes keynote, topic and panel sessions where the presenters agree to grant permission for their presentation/sessions to be audio and/or video recorded by IQPC and further agree to release all rights to IQPC related to the contents of the recording, its distribution, sale, reproduction, broadcast in whole or in part and without limitation or compensation. Please be aware that in respect of this IQPC cannot guarantee the inclusion of any or all sessions until after the conference has taken place.

PAYMENT MUST BE RECEIVED PRIOR TO THE CONFERENCEc

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Delegate Details

Payment methoD

To speed registration, please provide the priority code located on the mailing label or in the box below.

* To qualify for discounts, payment must be received with booking by the registration deadline. This offer can not be combined with any others and is not transferable

My registration code eQPlease contact our database manager on +44(0) 207 036 1300 or [email protected] quoting the registration code above to inform us of any changes or to remove your details.

Accommodation and Venue to be released shortly. Please check [email protected] for further information

venue & accommoDation

(Please quote 25345.001 with remittance advice)Bank account details: Account name: International Quality & Productivity Centre Ltd. Bank: HSBC Bank Plc 67 George Street, Richmond Surrey TW9 1HG, United Kingdom Account number: 59090618 Sort code: 40 05 15 IBAN: GB98 MIDL 4005 1559 0906 18 SWIFT: MIDLGB22

Please photocopy for each additional delegate

Mr Mrs Miss Ms Dr Rank Other

Special dietary requirements: Vegetarian Non-dairy Other (please specify)

Card Number: VISA M/C AMEX

Please indicate if you have already registered by: Phone Fax Email Web

Yes I would like to receive information about products and services via email

Telephone

Postcode Country

Address

Nature of business

Organisation

Tel No.

Family Name Job Title

First Name

Email

IQPC Point of contact

Approving Manager

Exp. Date: Sec:

Name On Card:

Billing Address (if different from above):

Name of person completing form if different from delegate

I agree to IQPC’s cancellation, substitution and payment terms

Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking.

Total price for your Organisation: (Add total of all individuals attending):

City/County/Postcode Cheque enclosed for: € (Made payable to IQPC Ltd.)

Fax

Package Options For Operators, Carriers and Communication Service Providers Business Pass Economy Pass

register and pay By 27 march 2015SAVE €450

€1,647 + vatSAVE €450

€1,099 + vat

register and pay By 24 april 2015SAVE €300

€1,797 + vatSAVE €300

€1,249 + vat

register and pay By 29 may 2015SAVE €100

€1,997 + vatSAVE €100

€1,449 + vat

standard price €2097 + vat €1549 + vat

Package Options For All Other Attendees Business Pass Economy Pass

register and pay By 27 march 2015SAVE €450

€2,749 + vatSAVE €450

€2,149 + vat

register and pay By 24 april 2015SAVE €300

€2,899 + vatSAVE €300

€2,299 + vat

register and pay By 29 may 2015SAVE €100

€3,099 + vatSAVE €100

€2,499 + vat

standard price €3199 + vat €2599 + vat

Pass includes

main Conference (day 1 - 1st July 2015 & day 2 - 2nd July 2015) 4 4

access to conference presentations post-event via our B2B shop at www.b2biq.com 4 4

access to both workshops (30th June 2015) 4 6

A la Carte - Add to any packages or purchase separately Price €

single workshop (30th June 2015) €399 + vat

Conference presentations on B2B shop at www.b2biq.com only €469 + vat

Team of 3

on any ticket10% o�

Team of 5

15% o�Team of 7

30% o�on any ticket on any ticket

30th June – 2nd July 2015 london, uk