Celtycs

CeltycsCorporate identitySystem

February 2003

Celtycs Corporate Signature - Standards of applications

Celtycs

Contents

* Creating a cinsistent brand identity ......................................................3

* Logo in full color ..................................................................................5

* Logo in single color ..............................................................................7

* Logo in black & white ...........................................................................9

* Clear space around the logo..................................................................10

* Incorrect use of logo.............................................................................11

* Typography.......................................................................................... .13

* Color palette..........................................................................................14

2

CelCreating a consistent brand identity

The Celtycs brand is one of the company's most precious assets. The Corporate Signature is an

important component that helps to energize and invigorate the brand.

The graphic elements of the Celtycs corporate identity system-the Celtycs Corporate Signature, the

signature colors and the typeface-are among the most valuable marketing and communications

tools we have. When used properly, these elements support a carefully designed corporate identity

system: they allow us to speak with one voice in the marketplace.

These standards provide the building blocks for supporting Celtycs's corporate identity system.

They are designed to help you apply the Celtycs Corporate Signature correctly and consistently

across all media.

Celtycs

3

Celtycs4

Celtycs

PMS 3015CC100 M23 Y0 K18

PMS 179CC0 M79 Y94 K0

PMS 382CC30 M0 Y94 K0

PMS 122CC0 M18 Y83 K0

Celtycs

Celtycs35mm

Logo (full color)

Celtycs

minimum width

Full Color reverse logo

5

Celtycs6

Celtycs

PMS 3015CC100 M23 Y0 K18

Celtycs

Celtycs35mm

Logo (single color)

Celtycs

minimum width

Single Color reverse logo

7

Celtycs8

Celtycs

Celtycs35mm

Logo (black & white)

Celtycs

Celtycs

100% Black60% Black

40% Black

20% Black

minimum width

Black & White reverse logo

9

Clear space around thelogo

Celtycs45

Celtycsx

x

x

Celtycsx

x

x

x

10

Incorrect use of Logo

The Celtycs signature is one of the Celtycs's most valuable corporate assets and the equity in the

Celtycs identity must not be depreciated in any way. Adhering to the guidelines will ensure proper

reproduction and application of the Celtycs Corporate Signature. The examples below and on the

following pages illustrate some of the most common application errors.

Celtycs Celtycs

Celtycs Celtycs

Do not stretch condense or distort the signature in any way.

Do not replace the Celtycs logotype with another typeface.

Do not alter the proportions between the logo graphic element and the logotype.

Do not alter the relationship between the logo graphic element and the logotype. 11

Incorrect use of Logo (continued)

Celtycs Celtycs

Celtycs CeltycsCeltycs

Do not enclose the logo in another shape. Do not alter the colors between the logo graphic element and the logotype.

Do not place any graphic elements in close proximity or around the logo.

Do not use logo in outline form.

12

Typography

Much of what gives Celtycs its unique look and style are the corporate type font families which are

part of the core identity. Use only these typefaces for Celtycs corporate communications, including

legal copy, proposals, brochures and data sheets, manuals, stationery, signage, tradeshow graphics,

corporate website, Powerpoint presentations and conference materials.

Logo signature and headlines

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtU

uVvWwXxYyZz &1234567890

Subheads & body copy

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890

Secondary font for Website body copy

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890

Flareserif821 BT

Garamond

Times New Roman:

13

Color Palette

A palette colors has been developed, which comprise the unique color scheme. Consistent use of

these colors will contribute to cohesive look of the Celtycs brand Identity across all relevant media.

PMS 3015CCMYK 100/23/0/18RGB 0/113/159Hex #00719F

PMS 179CCMYK 0/79/94/0RGB 226/62/40Hex #E23E28

PMS 382CCMYK 30/0/94/0RGB 187/218/11Hex #BBDA0B

PMS 122CCMYK 0/18/83/0RGB 253/218/87Hex #FDDA57

14