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CELSIUS HOLDINGS, INC.SEPTEMBER 2017 INVESTOR

PRESENTATION

CELH

NASDAQ:CELH

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This presentat ion may contain statements that are not histor ical facts and are

considered forward- looking wi thin the meaning of the Private Secur i t ies Li t igat ion

Reform Act of 1995. These forward- looking statements contain project ions of

Celsius Holdings’ future resul ts of operat ions and/or f inancial posi t ion, or state

other forward- looking information. In some cases you can ident i fy these

statements by forward- looking words such as “ant icipate,” “bel ieve,” “could,”

“est imate,” “expect,” “ intend,” “may,” “should,” “wi l l , ” “would,” or simi lar words.You should not rely on forward- looking statements since Celsius Holdings’ actual

resul ts may di f fer mater ial ly from those indicated by forward- looking statements as

a resul t of a number of important factors. These factors include, but are not

l imi ted to: general economic and business condi t ions; our business strategy for

expanding our presence in our industry; ant icipated trends in our f inancial

condi t ion and resul ts of operat ion; the impact of competi t ion and technology

change; exist ing and future regulat ions affect ing our business; and other r isks and

uncertaint ies discussed in the reports Celsius Holdings has f i led previously wi th

the Secur i t ies and Exchange Commission. Celsius Holdings does not intend to and

undertakes no duty to update the information contained in this presentat ion.

SAFE HARBOR STATEMENT2017 INVESTOR PRESENTATION

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OUR MISSIONCelsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a

global company, with a proprietary, clinically proven formula for

flagship brand CELSIUS®.

Our mission - to become the global leader of abranded portfolio which is proprietary, clinically

proven or innovative in its category, and offerssignificant health benefits.

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UNIQUE BRAND ATTRIBUTES

• NO SUGAR• NO HIGH FRUCTOSE CORN SYRUP• NO ASPARTAME• NO PRESERVATIVES• NO ARTIFICIAL COLORS• NO ARTIFICIAL FLAVORS• VERY LOW SODIUM• VITAMIN-INFUSED• GLUTEN-FREE• VEGAN

BURNS BODY FAT

BURNS 100+ CALORIES

PROVIDES HEALTHY ENERGY

PROPRIETARY MetaPlus® BLEND

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CLINICAL STUDIES TO PROVE IT

PEER REVIEWED CLINICAL STUDIES VALIDATING CLAIMS

S tudy 1 . Oh io Research : Pub l i s hed In Journa l o f I n te rnat i ona l Soc i e t y o f Spor t s Nut r i t i on

S tudy 2 . Un i ve rs i t y o f Ok l ahoma: Pub l i s hed In Journa l o f I n te rnat i ona l Soc i e t y o f Spor t s Nut r i t i on

S tudy 3 . Un i ve rs i t y o f Ok l ahoma: Pub l i s hed In Jou rna l o f I n te rnat i ona l Soc i e t y o f Spor t s Nut r i t i on

S tudy 4 . Un i ve rs i t y o f Ok l ahoma: Pub l i s hed In Journa l o f I n te rnat i ona l Soc i e t y o f Spor t s Nut r i t i on

S tudy 5 . Un i ve rs i t y o f Ok l ahoma: Pub l i s hed In Jou rna l o f The Amer i can Co l l ege o f Nut r i t i on

S tudy 6 . Un i ve rs i t y o f Ok l ahoma: Pub l i s hed In The Journa l o f S t rength and Cond i t i on ing As soc ia t i on

S tudy 7 . M iami Research As soc i a tes

Studies reviewed and approved by the National Advertising Division (NAD) of the Advertising Self-Regulatory Council

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HOW DOES IT WORK?

CELSIUS’ proprietary MetaPlus® formula,including green tea with EGCG,ginger and guarana seed, turns onthermogenesis, a process that boostsyour body’s metabolic rate.†*

Drinking CELSIUS® prior to fitnessactivities is proven to energize, acceleratemetabolism, burn body fat and calories. †*

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CELSIUS FAMILY OF PRODUCTS

ORIGINALSRELAUNCHED JAN 2017

NATURALSLAUNCHED MARCH 2017

HEATLAUNCHED APR 2017

ALL CELSIUS PRODUCTS ARE PROVEN TO ACCELERATE METABOLISM & BURN BODY FAT

Current Originals Lineup:• 5 Sparkling SKUs• 2 Non-Carb SKUs

Current Packaging:• 12oz can• 12ct case• 4pks (6/cs)• Powders (14ct)

Current Naturals Lineup:• 3 Sparkling SKUs• 3 Non-Carb SKUs

Current Packaging:• 12oz can• 24ct case

Current HEAT Lineup:• 5 Sparkling SKUs

Current Packaging:• 16oz can• 12ct case

NEW NEW

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PIONEERING POSITION: FITNESS DRINK

Conventional Energy FunctionalHealthy Energy

CELSIUS pioneers new ground

Clinically proven function:

* which provides healthy energy

* Benefits enhanced with active lifestyles

CELSIUS is a proven Fitness Drink

Consumers are ready for ENERGY 2.0 (natural, healthy)

No Crash, No Jitters, Natural Ingredients + FUNCTIONAL Innovation

Masses are leaving artificial or sugary CSDs and other categories in droves

Sugary Energy Exit is next…CELSIUS is here

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CARBONATED PRE-WORKOUT: HEAT

16oz Conventional EnergyNo Functional Benefits

SupplementsNutritional Panels, Unproven

CELSIUS HEAT is a Carbonated Pre-Workout and a Proven Thermogenic.

Proven benefits added caffeineL-Citrulline

16oz of a Pre-Workout for the seriously dedicated.

Trainer’s Grade formula –Supplement Formula

Targeted, Focused & Proven

CELSIUS BRAND = Fastest growing brand in Fitness Channel NationallyNew CELSIUS HEAT, borrows equity from CELSIUS brand, as 16oz Trainer’s Grade version

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MARKETINGTO BUILD THE BRAND

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TIME AWARD WINNER18

INNOBEV, GLOBAL AWARD WINNER, APRIL 2017

BEST FUNCTIONAL DRINK

“Trailblazer Award”GROCERY HQ BEVERAGE

CATEGORY TRAILBLAZER –

CELSIUS INNOVATION IN THE

BEVERAGE CATEGORY

Innovation in Beverage

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2017 MARKETING OVERVIEW

“LIFER”FITNESS BAs

BLAKE KOCHNASCAR

FLO RIDAMARIO LOPEZ

DIGITAL / ADS

EVENTS AMBASSADORS

HOWIE MANDELAmerica’s Got Talent

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2017 BUSINESS STRATEGY

INTRO PRODUCT

LAUNCHES OR REBRAND

LAUNCH NEW ITEMS&

SEED PIPELINES

EXPAND AT RETAIL &

CONSUMERMARKETING PUSH

REPEAT (PD NEW ITEMS)

ORIGINALS & NEW NATURALS REBRANDEDON-THE-GO

Powders

NEWCELSIUS HEAT™

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CURRENT DOMESTIC RETAIL DISTRIBUTION

NATI ONAL

NO RT HE AS T

MI DWEST SOUTHEASTWESTERN SOUTHWEST

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DISTRIBUTION CHANNELSSAMPLING OF KEY CUSTOMERS IN EACH CHANNEL

NATURALCHANNEL-2017 CONVENIENCE CONVENTIONALGROCERY

FITNESS VITAMINSPECIALTY MILITARY E-COMMERCE

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Best seller “Healthy Energy”

Healthy Energy Search (Organic)

1,500+ reviews, 4.4 Star Rating

100% increase in Sales YOY

+76% powder sales YOY

Consumers’ orders show demand for

more retail placement and sales

TOP SELLER ON AMAZON

# 1

# 1

CELSIUS is in the top 3% of products viewed &

subsequently purchased

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(40.0)%

(30.0)%

(20.0)%

(10.0)%

0.0%

10.0%

20.0%

30.0%

40.0%

DOLLAR % GROWTH RANK CONVENTIONAL

CELSIUS +38% OUTPACING TOTAL FUNCTIONAL CATEGORY: +2%

Latest 24 Weeks Ending 5.21.17, SHELF STABLE FUNCTIONAL BEVERAGES; TPL; SPINSscan Conventional Markets: TOTAL US - MULO

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GLOBAL EXPANSION

NORDIC HONG KONGCHINA

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PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY.

Established:• Sweden- #2 selling energy drink in Sweden• Finland expansion launched in Q2 2016 adds incremental growth• Hong Kong launching through AS Watson Water distributors in Q3 2017• Entering China market with nationwide distribution through partnership

with Qifeng Food Technology (Beijing) Co. Ltd., a national wholesale distributor of foods and beverages launching in late 2017

Additional European and Asian international opportunities with identified distribution partners

GLOBAL DISTRIBUTION PARTNERS

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Strategy Objectives and Growth Roadmap

Phase 1: Retool Product(s)• Relaunched can

design• + Naturals• + Heat• New Powder pkgs• Asia-Staffed-

Product launches

Phase 2: Sales• ACV Gains• Channel

expansion• Build C

equity• Grow China• Develop new

products/rev items for ‘19

Phase 3: Expansion• Mass

geographic expansion

• Best practices deployment

• Continue to build brand equity

• Channel expansion

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CELSIUS FINANCIALS

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R E S O U N D I N G C O N S U M E R D E M A N D A F T E R 1 0 + Y R S I N B U S I N E S S

E x p a n d e d p r o d u c t o f f e r i n g w i t h N a t u r a l L i n e a n d H E A T l a u n c h e s

R A P I D LY G R O W I N G R E V E N U E S A N D G R O S S P R O F I T S

INVESTOR HIGHLIGHTS

I n t e r n a t i o n a l e x p a n s i o n c o n t i n u e s t o e x p a n d m a r k e t o p p o r t u n i t y

S T RAT E G I C I NV E S TO RS : L I KA- S HI NG , RUS S E L L S I M M O NS , K I M O RA L E E S I M M O NS , CARL DE S ANT I S

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02468

1012

Q4 '13

Q1 '14

Q2 '14

Q3 '14

Q4 '14

Q1 '15

Q2 '15

Q3 '15

Q4 '15

Q1 '16

Q2 '16

Q3 '16

Q4 '16

Q1 '17

Q2 '17

US Int. Total

$1.1 $1.4

$1.1 $1.3

$1.8 $1.8 $2.0

$1.5 $1.7 $1.5

$2.8 $2.9 $2.6

$2.4

$4.6

Q4'13

Q1'14

Q2'14

Q3'14

Q4'14

Q1'15

Q2'15

Q3'15

Q4'15

Q1'16

Q2'16

Q3'16

Q4'16

Q1'17

Q2'17

( $ i n m i l l i o n s )

R e v e n u e G r o s s P r o f i t

Q2 ‘17 Revenue of $10.2 million, up 66% compared to $6.2 million in the year ago quarter

• Domestic revenue increased 68% to a record $6.6 million, up from $4.0 million in the year ago quarter

• International revenue increased 62% to $3.6 million, up from $2.2 million in the year ago quarter

Q2 ‘17 Gross profit of $4.6 million

• Up 65% from the year ago period of $2.8 million

INCOME STATEMENT SUMMARY

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CelsiusHoldings,Inc.andSubsidiariesConsolidatedStatementsofOperations

Forthethreemonths

endedJune30, ForthesixmonthsendedJune30,

2017 2016 2017 2016 Revenue $10,236,898$ 6,171,791$16,237,327$ 9,850,397Costofrevenue 5,670,277 3,407,612 9,287,900 5,566,354Grossprofit 4,566,621 2,764,179 6,949,427 4,284,046 Sellingandmarketingexpenses 2,417,812 3,185,048 4,570,899 4,973,316Generalandadministrativeexpenses 1,639,558 979,722 3,702,521 1,855,000Totaloperatingexpenses 4,057,370 4,164,770 8,273,420 6,828,316 Income(Loss)fromoperations 509,251 (1,400,591) (1,323,993) (2,544,273) OtherIncome(Expense): Interestexpense (38,478) (56,875) (86,534) (113,750)TotalOtherIncome(Expense) (38,478) (56,875) (86,534) (113,750) NetIncome(Loss) 470,773 (1,457,466) (1,410,527) (2,658,023)Preferredstockdividend (91,248) (86,654) (181,493) (173,306)NetIncome(Loss)availabletocommonstockholders $ 379,525

$(1,544,120)$(1,592,020)$(2,831,329)

Income(Loss)pershare: Basic $ 0.01

$ (0.04)$ (0.04)$ (0.07)

Diluted $ 0.01$ (0.04)$ (0.04)$ (0.07)

Weightedaveragesharesoutstanding: Basic 44,650,052 38,542,256 43,234,159 38,461,318Diluted 56,877,616 38,542,256 43,234,159 38,461,318

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CelsiusHoldings,Inc.andSubsidiariesConsolidatedBalanceSheets

June30,2017(Unaudited)

December31,2016(1)

ASSETS Currentassets: Cash $ 19,997,743$ 11,747,138Accountsreceivable,net 4,853,958 2,787,732Inventories,net 3,257,461 2,211,370Prepaidexpensesandothercurrentassets 1,963,635 937,349Totalcurrentassets 30,072,797 17,683,589

Propertyandequipment,net 37,205 33,533

TotalAssets $ 30,110,002$ 17,717,122LIABILITIESANDSTOCKHOLDERS’EQUITY

Currentliabilities: Accountspayableandaccruedexpenses $ 3,228,939$ 1,754,207Accruedpreferreddividends 585,715 353,666Deferredrevenueandothercurrentliabilities 131,321 214,612Totalcurrentliabilities 3,945,975 2,322,485

Long-termliabilities: Lineofcreditnotepayable-relatedparty 3,500,000 4,500,000TotalLiabilities 7,445,975 6,822,485

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Business icon (industries & multiple companies), brand builder, extensive influence (celebrity network)

KEY INVESTORS

L I K A - S H I N G C A R L D e S A N T I S

Former Founder and Chairman of ReXall Sundown Inc. which he built into the world’s leading nutritional supplement supplier, sold for $1.8 billion in 2000

R U S S E L L S I M M O N S

K I M O R A L E E S I M M O N SCelebrity & business mogul (several companies), powerful brand builder & influencer

Horizon Ventures: invest arm of Mr. Li Ka-Shing. Asia’s wealthiest individual. Assets include over 15,000 health & beauty retail locations

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CELSIUS MANAGEMENTC E L H T E A M

JOHN FIELDLY - CFO & INTERIM CEO John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012 and is presently the company’s interimPresident and CEO. He brings nearly 20 years’ experience in business management and corporate financial leadershipto his role where he oversees the company’s finances, public reporting requirements and operations. His expertisestems from a strong background in financial leadership, public reporting requirements, operational process andprocurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Prior tojoining Celsius Holdings he was Corporate Controller of Oragenics, Inc. a publicly traded nutraceutical company were hewas responsibly for all financial functions and implemented procurement strategies to maximize operations. Prior to thatMr. Fieldly held leadership positions at Lebhar-Friedman-the B2B leading media and marketing company serving theretail industry, foodservice, and healthcare over the last 90 years and prior to that he served various leadership roles atEckerd Corporation. Mr. Fieldly is a Certified Public Accountant in Florida.

VANESSA WALKER - EXECUTIVE VP OF SALES AND MARKETINGMs. Walker has served as EVP Sales & Marketing since January 2016. With over 23 years in beverage and retail, shewas former EVP Sales & Marketing, LaCroix Sparkling Water, National Beverage, (‘08-’16). She revitalized the MWregional brand, building the marketing and sales infrastructure, strategy and plans. LaCroix became the fastest growingsparkling in the US ($35m in ‘08 to +$195m ’15, Nielsen), outpacing Nestle owned Perrier & San Pellegrino in allchannels of trade. Previous to 2008, Ms. Walker served as Director of Marketing for Big Red of Texas, (2006-2007),before their sale, relaunching Red JAK energy through DPSU. Prior, she was SVP Sales / Marketing, at start upManhattan Beverage Co., NY, NY. Ms. Walker also at start up IN ZONE Brands Inc., VP National Accounts, as thenBellyWashers & TummyTicker brands, grew from $1m to over $90m (’01-’04). She began her career after college withTarget Stores, serving as Regional Buyer (‘97-01) foods/beverages, and store executive (’94-’97).

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InsuranceBankingPublicofficial

A BREADTH OF INDUSTRY, FINANCIAL, & EXECUTIVE MANAGEMENT EXPERTISE

ChristopherLaiCO-CHAIRMAN

NickCastaldoDIRECTOR

ThomasE.LynchDIRECTOR

Financeandaccounting

PresidentCDSInternationalHoldings

Financialcareerincludesroleswith:PriceWaterhouse,GeneralCinemaCorp,Pepsi,independentbottler

Newproductdevelopment

TVshow“SharkTank”alumniLaunchedover500products“AsseenonTV”infomercialpioneer

HorizonsVenturesAsianmarketexpertIBprofessional,M&A

WilliamH.MilmoeCO-CHAIRMAN

KevinHarringtonDIRECTOR

Consumerservicesbusiness

Chainrestaurant,bankingandretailingFormerDenny’sVPMarketing

HalKravitzDIRECTOR

CEOofAQUAhydrateFormerOfficerofCoca-Cola

BOARD OF DIRECTORS

JohnFieldlyDIRECTOR

CorporateFinance

CelsiusCFO,InterimCEO

Careerincludesroleswith:OragenicsleaderinnovelantibioticsandproprietaryOTCprobiotics,Lebhar-FriedmanleaderinB2Bpublishing,EckerdCorporation

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I N V E S T O R R E L AT I O N S

Cameron Donahue, Par tner

Hayden IR

651.653.1854

cameron@hayden i r . com

VISIT OUR NEW INVESTORE WEBSITE:

WWW.CELSIUSHOLDINGSINC.COM

C O M PA N Y C O N TA C T

John F ie ld l y , CFO & In te r im CEO

Cels ius Ho ld ings , Inc .

561.276.2239

j f i e ld l y@cels ius .com

CELSIUS HOLDINGS, INC.