C E L I N A D O U C E T T ECDFashion Marketing Portfolio

W E L C O M E Personal Summary

Marketing and Promotion

Brand Marketing

Sales Promotion

Business Management

Global Marketing

Public Relations

Business Marketing

E-Commerce Management

S U M M A R YP R O F E S S I O N A L

Highly motivated and creative individual that thrives on culture, fashion, marketing, creation and communication. Offers a unique collaboration of professional and creative skills. Holds strong relationship skills in client relations. Desires to work in a challenging enviornment that will produce growth as a public relations and marketing professional.

MARKETING AND PROMOTION

Obey Children’s Diffusion Line Marketing and Production

Objective: Tocreate, produce and market a children’s clothing line for Obey (an urban adult clothing brand). Market the clothing line called

Juvies to the desired target market using the appropriate mediums.

Featuring: Producing a promotions calender, budget outline, product launch event, look book, direct mailers, brochure, product advertisements and planning.

Skills: Children’s clothing trend research, market analysis of children’s clothing, trend forecasting, promotional planning, and budget and media calculations.

BRAND MARKETINGRebranding Dooney & Bourke

Objective: To Rebrand Dooney & Bourke (a classic handbag and accessories brand). Primarily the main objective was to make the brand more cohesive design wise and marketing to the correct customer.

Featuring: Newadvertisement production, new target market and analysis for Dooney & Bourke, suggested new styles and logos to be cohesive with new target market.

Skills: Brand research, competitive SWOT analysis, advertising, celebrity endorcement selectionand reasoning, trend forecasting, market research for handbags and accessories.

C elebr ity C ollabor ation-B lak e L ively

SALES PROMOTIONLucky Brand Jeans Promotional Plan

Objective: To create a calender planned promotional plan to raise sales, brand awareness and brand loyalty for Lucky Brand Jeans.

Featuring: Loyalty program

membership cards,

promotional store window,

brand awareness

promotional plan, holiday

promotional events and

discount program.

“Peace T-Shirt” Gift with Purchase for Charity Event

Skills: brand research, brand following

analysis, promotional events and execution,

direct mailer production, loyalty program

development, promotions for new loyalty

program, promotional store window.

BUSINESS MANAGEMENTVoice of Wildlife: A business and promotions plan for charity to benefit the animals effected by the oil spill in the gulf

Objective: To create, plan, promote and establish awareness for Voices of wildlife.

Skills: Establishing brand awareness, relevant research, sales promotion.

Featuring: Two promotional events, brand awareness, target market analysis.

Our Interview to Promote Voice of Wildlife

GLOBAL MARKETINGMarketing Research and Promtionsl Plan for a Product for Germany

Objective: To plan and promote product launch in Germany while establishing awareness relevant to the country

Skills: Establishing brand awareness, relevant research, sales promotion for a foreign country . Knowing the standardsof whats appropriate forettiquette and businessnegotiation.

Featuring: Research of Germany’s psychographics, politics and business etiquette. Marketing collateral for Germany relevant to their standards of advertising andbusiness.

Public Relations Public Relations for Sunglass Hut and Event Planning

3333 Bear StreetCosta Mesa(714) 979-9139

Contact: Celina Doucette

Fact SheetSunglass Hut: Project Get Checked Out Event, Polarization Awareness Campaign

When: July 30th- August 7th

Where: The US Open of Surfing is held on Main Street and the Huntington Beach Pier. Sunglass Hut will have two booths setup, one on Main Street and one on the pier.

Description: Many people think sunglasses are just overpriced and all about the label. Sunglass Hut would like to show the importance of polarization, a lenses quality that protects against harmful glare to eyes. Polarization prevents eye cancer, cataracts, premature aging and overall eye harm. Sunglass Hut will be running “Project Get Checked Out” at the US Open of Surfing to help people become more aware of the benefits of wearing polarized lenses. Sunglass Hut will have certified optometrists giving free eye exams as well as demonstrating the benefits polarization and harm when not used. The beach is an excellent place to show this because of the glare produced by the ocean. When some-one gets their free eye exam they will be entered in a raffle for a free pair of Maui Jim sunglasses, which have top of the line and doctor recommended polarization.

Number of Attendees: 400,000 over the span of the event

Audience Served: Ages 25-30, Surfers and Local Residents of the orange county area. People who are surrounded by the harmful effects of glare from the ocean daily.

Price: Free with Project Get Checked Out, donations to Sunglass Hut’s Onesight Foundation are greatly appreciated.

Ages: All ages are welcome to a free eye exam and demonstration

Objective: To Execute a Public Relations Plan for Sunglass Hut by Creating a Press Release, Fact Sheet and Event Supplies

News Release

FOR IMMEDIATE RELEASE November 13, 2011FOR MORE INFORMATIONCelina DoucettePublic Relations and Affairs619-261-3114Celina9696@yahoo.com

Get checked out, your eyes that is at annual US Open of Surfing at Huntington Beach sponsored by Sunglass Hut

July 30th-August 7th HUNTINGTON BEACH, CALIFORNIA- Sunglass Hut will be behind the Get Checked Out Project at the US Open of Surfing in Huntington Beach. This event will feature two booths setup during all the events of the US Open of Surfing, one on Main Street and one on the Huntington Beach Pier. Sunglass Hut will be providing certified optometrists giving free eye exams and informing people of the harmful effects of polarization and demonstrating how sunglasses can help prevent the damage that glare causes to the eye. Many people think sunglasses are just for style and overpriced. These optometrists want to show the importance of wearing polarized lenses. Anyone who participates in a free exam will be automatically entered in a raffle to win a pair of Maui Jim sunglasses, which have top of the line polarization and retail for $300. Here are some benefits of wearing polarized.• Reduceseyestrain,greatercomfort• Improvesvisualacuity,providessafety• Eyesfeelrested• Realisticperception• Reducesreflectionsandenhancesvisualclarity• CertainlensmaterialscanbedarkenedandprovideslimitlesscoloroptionsThese are just to name a few, a local doctor quoted “Even joggers and in-line skaters have chosen to wear these helpful fashion accessories. They simply make it much easier and safer to enjoy the outdoors. They accomplish this task by blocking out the light that gets re-flectedfromflatsurfaceslikearoadorabodyofwater.Thislightisusuallyhorizontallypolarized(commonlyknown as glare), and it typically causes us to squint, close our eyes, or look away. The filter contained within polarized lenses eliminates this need and allows the wearer to concentrate on their activity, which means more enjoyment and less worry. Polarized lenses can actually help you avoid accidents and injuries as you go about your daily business.”

Skills: Writing a Press Release, Fact Sheet and Establishing an Event Cohesive to the Brand, Brand Research, Planning and Time Management, Customer Analysis

Featuring: Press Release on the Event and Fact Sheet

Business Marketing Marketing Plan for a New Business

Objective: To Create a Marketing Plan for a New Business, To CreateAdvertisements, Direct Mailers and Store Signage

Skills: Target Customer Analysis, Trend Research, Brand Identification Advertising Skills

Direct Mailer Coupon

Featuring: Merchandising Plan, Target Customer Analysis, Direct Mailers, Advertisements, Store Signage, Brand Identity

Brands Carried to Cater to Target Customer

Logo For Peek-A-Boo Swimwear and Sunglass Boutique

Sale Signage for Peek-A-Boo Boutique

E- Commerce Management Managing and Marketing an Online Retailer

Objective: To market and manage an e-commerce business

Skills: E-Commerce marketing knowledge, Adobe Flash, Adobe Dreamweaver, Search engine optimization knowledge

Shopping section from the navigation

About Us Page

Site Banner

Home Page of StyleandSea.com

Contact Page

Features: Home Page, Look Book, Shopping Option, Contact Page, Sale Page. All pages link to tabs in the navigation

R E F E R E N C E S

Imageswww.google.com/images

www.piccsy.comwww.lookbook.nu

www.pinterest.comwww.beachtomatoshack.com

www.polvore.com (for style sets) www.sunglasshut.com www.luckybrand.com

www.dooneyandbourke.com www.obey.com

Work Related Sources • “Culture of Germany - History, People, Clothing, Traditions, Women, Beliefs, Food, Customs, Family.” Countries and Their Cultures. Web. 10 Aug. 2011. <http://www.everyculture.com/Ge-It/Germany.html>.

• “Law of Germany.” Wikipedia, the Free Encyclopedia. Web. 10 Aug. 2011. http://en.wikipedia.org/wiki/Law_of_Germany

• “Facts about Germany: The Legal System.” Facts about Germany: Home. Web. 10 Aug. 2011. <http://www.tatsachen-ueber-• deutschland.de/en/political-system/content/background/the-legal-system.html?type=1>

• “People and Their Diet.” Institute of Agriculture and Natural Resources. Web. 03 Aug. 2011. http://www.ianr.unl.edu/kendrick/411/people-s00.html

• “Culture of Germany.” Wikipedia, the Free Encyclopedia. Web. 03 Aug. 2011. <http://en.wikipedia.org/wiki/Cul-ture_of_Germany>.

• “Germany - German Culture, Customs and Business Etiquette.” Professional Translation Services | Interpreters | Intercultural Communication & Training. N.p., n.d. Web. 17 Aug. 2011. <http://www.kwintessential.co.uk/resources/global-etiquette/germany-country-profile.html>.

• “Germany - ExecutivePlanet.com.” Main Page - ExecutivePlanet.com. N.p., n.d. Web. 17 Aug. 2011. http://www.executiveplanet.com/index.php?title=Germany

• Negotiating Successfully - German business etiquette.” Business etiquette tips Germany. N.p.,n.d. Web. 24 Aug. 2011. <http://www.german-business-etiquette.com/22-successful-negotiations.html>. • • “Negotiation.Biz Germany.” Welcome To Cross-Cultural Negotiation. N.p., n.d. Web. 24 Aug. 2011. <http://www.negotiation.biz/artman2/publish/Germany_27/Germany_38.shtml>.• • “doing business in germany.” Professional Translation Services | Interpreters | Intercultural Communication & Training. N.p., n.d. Web. 24 Aug. 2011. <http://www.kwintessential.co.uk/etiquette/doing-business-germany.html>.

www.style.com

www.Wikipedia.com

www.Googleimages.com for window and ads

www.luckybrandjeans.com

www.thepeacefund.org

www.style.com

www.lookbook.nu

www.fashionising.com

www.coach.com

www.louisvuitton.com

www.dooneyandbourke.com

www.elle.com

www.wikipedia.com

www.lookbook.nu

Find Out More About Me and My Experience At: www.linkedin.com- search Celina Doucette or email me at- CelinaTDoucette@gmail.com