Celebrity Cruises – Brand Story Telling - Las Vegas, NY Oct 19th, 2015

Agenda

Quick Question

Telling Your Brand Story

Case Study Example

Other things to consider

Key Takeaways

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPG8u-bv08cCFYeLDQodWqINog&url=http://www.thesba.com/2014/02/03/storytelling-design-web-design-trend-3/&ei=hpLkVfHhJoeXNtrEtpAK&psig=AFQjCNHjLBJEwr9KkBFldtbJmcL4KOKRWQ&ust=1441129444650892

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCL_D-Ynx08cCFcHUgAodngwLig&url=http://www.business2community.com/branding/storytelling-is-your-brand-doing-it-0330997&ei=3ZPkVf_gHcGpgwSemazQCA&psig=AFQjCNH2tzWzjI5-XmZ03y-4aEe-sP0kLA&ust=1441129604583594

Telling Your Brand Story Imagery – break out of the clutter

Content/Language – refresh your tone

Integrate campaigns across

platforms

Make an emotional connection

Holidays

Bolder Images

Presidents Day

Bolder Images

Language/Content

Your Brand Here

Make An Emotion Connection

Integrated Campaign

Case Study

Video

Key components:

Why Celebrity? – Outdoor Space, Unique Brand

Attribute

Multi channel activation

Live events – surprise element

Travel Agents/Key Partners

Case Study = Why It Worked?

Email is not dead – always

segment

Video for digital

improves clicks by at least +10%

Print can help

augment but not replace

other options

Content Marketing should be

part of your media mix

Live Events/Social

activation

Other Things To Consider

Revisit your brand’s imagery, language, and ability to go

across channels

Establish a campaign that can deliver your core

attributes in a way that breaks thru. Make a

connection!

Understand channels that

work best – all of them won’t pay

off in ROI

Key Takeaways

THANK YOU!