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CELEBRATINGEXCELLENCE IN
HR STRATEGY
2 0 1 5 S P O N S O R S H I P K I TW W W . H R E X C E L L E N C E A W A R D S . A S I A
KUALA LUMPUR 17 SEPTEMBER 2015, ALOFT SINGAPORE 8 OCTOBER, FOUR SEASONS HOTEL
HONG KONG 15 OCTOBER 2015, HOTEL ICON
2 HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA
ASIA’S #1 SOURCE OF HR INTELLIGENCE FOR OVER A DECADE
MORE THAN A MAGAZINE, MORE THAN AN EVENT ORGANISERHuman Resources is a community which exists in print, online and at live events
• Human Resources events are produced by experienced editors & journalists - knowledgeable & connected
• Client service and commitment to value is the Human Resources team's number one priority
• Human Resources events attract truly A-grade audiences - never beaten on size, quality and seniority
• Leverage on Human Resources' peerless network of long-term relationships built on trust & credibility
• Talk to Human Resources about customised solutions at Asia's most respected HR conferences
• Human Resources events have the highest production values which suit the most prestigious brands
• Partners & sponsors of Human Resources events receive additional benefits which just can't be matched:
• Event marketing sent to the biggest database of HR decision makers in Asia - over 98,000 contacts
• Print coverage of your event sponsorships in Human Resources, Asia's most-read HR magazine
• Extensive coverage of sponsor involvement on Humanresourcesonline.net, Asia's most-read HR website
• Continual event coverage in Human Resources' leading Twitter, Facebook and LinkedIn feeds
ABOUT THE ORGANISER
HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA 3
HERE ARE JUST A FEW OF OUR PREVIOUS SPONSORS
“Our experience with Lighthouse Independent Media has been an outstanding one - we partnered in Talent
Management Asia and then again in HR Tech Interactive and in both the events they met and exceeded our
expectations! They delivered on multiple fronts – target and participative audience, very informed industry veterans
as part of speaker profiles and panellists and overall, very well-run events. I would also like to mention that the
Lighthouse Independent Media team has been very professional, attentive, collaborative and extremely helpful –
making participating in their events a very pleasant experience for RAMCO!”
- Marketing manager, RAMCO
“Good interaction with senior HR and recruitment leaders. The changing and evolving talent landscape in Singapore
presents companies with complex issues and some great potential ideas and solutions (were) shared.”
- Ben Batten, country general manager, VOLT on Recruitment Interactive 2013
OUR SPONSOR CLIENTS
4 HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA
Judged solely by over 75 of the most respected HR directors in Asia, the HR Excellence Awards is the only
regional awards programme in the region designed to recognise and celebrate excellence in outstanding human
capital strategy and execution.
Now in its 3rd big year, the HR Excellence Awards helps raise standards across the HR profession by identifying
brilliant HR management and inspiring HR generalists & specialists to lift their game, achieve greater goals and
add even more value to their organisations. Heads of HR participate in the HR Excellence Awards to recognise and
reward their HR teams and to position their companies as leaders in HR strategy and execution.
• Regional awards programme encompassing Hong Kong, Malaysia and Singapore
• 23 award categories covering all key areas of human resources strategy
• Judged by 75 heads of HR from some of the largest companies in Asia - people HR professionals really respect
Track the progress of the three juries, awards finalists and feted winners at www.hrexcellenceawards.asia
ABOUT THE HR EXCELLENCE AWARDS
HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA 5
Sponsoring the HR Excellence Awards gets your brand in front of the entire HR community in Asia for over three months. From the pre-event 16-week marketing campaign to the awards gala dinner to the post-event reporting, your brand will enjoy top of mind status.
BRANDING
Being a sponsor of the HR Excellence Awards positions your company as an organisation which truly values excellence in human capital management and understands that good HR management leads to great business results.
POSITIONING
Like all Human Resources events, the HR Excellence Awards is a very social event attended by some of the most active and biggest spending in-house HR heads in Asia. A unique relationship building opportunity.
NETWORKING
Whether they win a trophy or leave the HR Excellence Awards committed to do better, all attendees will have a fantastic experience which will be remembered for years to come.
MEMORABLE EXPERIENCE
WHY SPONSOR THE HR EXCELLENCE AWARDS?
6 HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA
• Excellence in HR Strategic Plan
• Excellence in Compensation & Benefits Strategy
• Excellence in Training, Learning & Development Programmes
• Excellence in Cross-Border HR Programmes
• Excellence in CSR Practices
• Excellence in Employee Development
• Excellence in Employee Engagement
• Excellence in Employee Diversity & Inclusion Strategies
• Excellence in Employee Work-Life Balance
• Excellence in Employer Branding
• Excellence in Graduate Development
• Excellence in HR Social Media
• Excellence in Innovative Use of HR Technology
• Excellence in Leadership Development
• Excellence in Mature Workforce Practices
• Excellence in Recruitment & Retention Strategy
• Excellence in Talent Management
• Excellence in Workplace Well-Being
• SME Employer of the Year Award
• HR Team of the Year
• HR Grand Winner 2015
• HR Young Talent of the Year (Individual Award)
• HR Professional of the Year (Individual Award)
2015 AWARD CATEGORIES
HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA 7
A*Star
Accor Hotels
Agency of Science Technology
Agilent Technologies
ANZ Banking Group
Astro All Asia Networks
Auric Pacific Group
Baker & McKenzie Wong & Leow
BASF
Berjaya Times Square
BMW
Building & Construction
Authority
Bumi Armada
CAAS
Cadbury Schweppes
Campbells Soup
Cargill International
Carl Zeiss
Certis CISCO Security
Cisco Systems
Civil Aviation Authority
Click2View
Coca-Cola
DBS Bank
Dell Computer
Deloitte
Duke-NUS Graduate School
eBay
Encorp
Energy Market Authority
Ericsson
Ernst & Young
Estee Lauder
Far East Organization
Fuji Xerox
Fujitsu
Groupon
Hewlett-Packard
Hilton Hotels & Resorts
ICAP Management Services
IDA
Johor Ports
Jurong Health Services
Jurong Port
Kadence International
Keppel Offshore & Marine
KPJ Healthcare
KPMG
Land Transport Authority
Le Meridien
Leo Burnett
LG Electronics
Manulife
Marriott Hotels
Maybank
McCann Erickson
Media Prima
Mindvalley
Ministry of Manpower
Munchworld Marketing
Mydin Mohamed
Nanyang Polytechnic
National Environment Agency
Nike
Noble Group
OCBC Bank
Ogilvy & Mather
Pfizer
Philips
Procter & Gamble
Port Authority of Singapore
Prudential
Pullman Hotels
PwC
Rainbow Centre
Renaissance Hotels
RHB Banking Group
Royal Plaza on Scotts
Samsung
SapuraAcergy
SATS
Shangri-La Hotels
Siemens
SilverNeedle Hospitality
Sime Darby
SINDA
Singapore General Hospital
Singapore MRT
Singapore Pools
Singapore Telecommunications
Standard Chartered Bank
Star Publications
Starcom Mediavest Group
Starwood Hotels & Resorts
Suntec Singapore
Tan Chong Motor
Tan Tock Seng Hospital
Teambuild Engineering
Technip Malaysia
Telekom Malaysia
The Hoffman Agency
Thomson Reuters
TIME dotCom
UEM Group
UMW Toyota Motor
Unilever
UPS
Vmware
Waggener Edstrom
Wing Tai
Wipro Unza
Zaluvida
PAST ATTENDEES
JUST A FEW OF THE COMPANIES WHICH HAVE PARTICIPATED IN HUMAN RESOURCES AWARDS
8 HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA
An intensive advertising campaign including print & digital display advertising on both Human Resources print & digital media properties and on the websites, newsletters and magazines of our media & association partners will be used to raise awareness of the HR Excellence Awards.
The HR Excellence Awards is marketed by a 16-week integrated marketing campaign which includes the event website, print advertising, digital advertising, search advertising, direct marketing, PR, social media and media & association partners.
16 WEEKINTEGRATED
CAMPAIGN
PRINT ANDDIGITAL
ADVERTISING
An ongoing print and digital direct marketing campaign to Human Resources’ database of over 98,000 HR decision makers and to the databases of our media and association partners will be utilised to maximise attendance at the HR Excellence Awards - mailers, eDMs and telemarketing.
RESPONSEDRIVEN DIRECT
MARKETING
The HR Excellence Awards will remain in the news due to a targeted PR and media relations campaign which will result in media coverage in Human Resources print & digital media properties, the websites, newsletters and magazines of our media and association partners and other media.
PR AND MEDIARELATIONS
Social media will be abuzz with HR Excellence Awards news through updates on Human Resources’ leading social media communities on Facebook (over 14,000 Likes), Twitter (over 5,000 Followers) and LinkedIn. Smart SEO and search advertising will ensure the HR Excellence Awards website is easily found.
SOCIAL MEDIAAND SEARCH
ADVERTISING
EVENT MARKETING
HUMAN RESOURCES HR EXCELLENCE AWARDS 2015WWW.HREXCELLENCEAWARDS.ASIA 9
PLATINUM GOLD SILVER
THOUGHT LEADERSHIPBENEFITS
Award category sponsorship 4 2 1
Trophy presentation on stage (sponsored award)
Judging panel slot (sponsored award only)
CEO interview on website
CEO letter in the awards booklet
BRANDINGBENEFITS
Press release
Website logo placement
Website company description
Stage backdrop logo placement
Event signage logo placement
eDM logo placement
Awards booklet full page advertisement
Awards booklet logo placement
Awards booklet company description
NETWORKINGBENEFITS
Attendee tickets - full event 10 5 2
Attendee tickets - cocktail party only 6 4 2
POST-EVENTBENEFITS
Full attendee list
Event photos
SPONSORSHIPINVESTMENT
Singapore S$24,500 S$16,000 S$12,500
Malaysia RM49,000 RM32,500 RM19,000
Hong Kong HK$145,000 HK$95,000 HK$65,000
All three events US$34,500 US$24,500 US$16,900
OTHERSPONSORSHIPPACKAGES
Pre-dinner cocktail reception S$12,000
Mobile phone charging station S$7,500
Delegate bag S$5,000 Plus the cost of the delegate bag
Awards after-party S$5,000 Plus the cost of the after party
SPONSORSHIP PACKAGES
www.humanresourcesonline.net
Published by:
Lighthouse Independent Media Pte Ltd100C Pasir Panjang Rd #05-01 See Hoy Chan Hub Singapore 118519T: +65 6423 0329 F: +65 6423 0117www.lighthouse-media.com