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1Cablefax 2017 Media Planner www.cablefax.com
2017 Media Planner
Cablefax Daily is an essential business tool, reaching more than
22,355 MSOs, independent operators, programming executives,
telcos and satellite distributors, technology partners and observers
who rely on Cablefax Daily each morning for the latest industry news.
Every issue is packed full of original content, scoops and commentary,
providing cable executives with the most comprehensive and insightful
overview of the latest industry news and strategic initiatives.
Deliver your message with impact and “own the page” in a way that
will influence the industry’s elite. Advertising in Cablefax Daily is the
perfect cornerstone for your marketing campaign! It’s not only an
effective delivery medium, but offers numerous added benefits that no
other publication can provide.
Cablefax DailyTM
What the Industry Reads First
4 Pages Today
www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101
Volume 27 / No. 192
3 Pages Today
Wednesday — October 5, 2016
Broadband Privacy: FTC Model Gaining Traction When the FCC first dropped its broadband privacy NPRM, the ISPs had some serious concerns, saying such a move threatens the consistency of privacy rules. Up until now, privacy has been under the FTC’s jurisdiction. However, the agency appears to have revised that original approach as it considers recommendations provided by the FTC. In a Senate hearing last month, chmn Tom Wheeler vowed to finalize broadband privacy rules by the end of the year. The Commission could describe its updated plan as early as Thurs when it circulates its agenda for its Oct 27 meeting. The broadband industry is expected to welcome the potential new direction. Former House Commerce head Henry Wax-man (D-CA), currently chmn of Waxman Strategies, which represents broadband providers, said the FCC’s embrace of the FTC framework is encouraging. In a blog post Tues, Waxman said that by “synchronizing its final regulations with the FTC’s successful privacy framework—including vital details like what information the FTC counts as sensitive and what kinds of data uses will still require opt-in consent—the FCC can protect consumers’ privacy online in a lasting, durable and consistent way.” The ISP-backed 21st Century Privacy Coalition is scheduled to hold a teleconference Wed with Waxman, Jon Leibowitz, former FTC chmn, and other privacy experts to discuss the FCC’s potential new ap-proach. Google weighed in Tues, backing the FTC approach. The FTC privacy approach has “worked well in establish-ing this framework and we urge the Federal Communications Commission to use it as a basis for whatever privacy rules it adopts for Internet service providers,” the company said in a letter to the agency. Meanwhile, calls by some parties in this proceeding to extend an opt-in consent requirement to all web browsing information are unjustified, according to Google. It noted the FTC’s framework recognizes that while consumers consider healthcare or financial transactions, for example, to be sensitive information that should receive special protection, they do not have the same expectations when they shop or get a weather forecasts online. Thus, although Google and other companies take strong measures to avoid using sensitive data for purposes like targeting ads, consumers benefit from responsible online advertising, individualized content, and product improvements based on browsing information. “The FCC’s framework should allow such differentiation based on the nature of web browsing information, regardless of the company collecting the data,” Google said. The Commission previously pushed for service-specific privacy rules, which were opposed by cable ISPs.
25718
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2Cablefax 2017 Media Planner www.cablefax.com
2017 Media Planner
Our subscriber renewal rate is over 90%, proving Cablefax Daily readers are a loyal and engaged audience.
Cablefax Daily is read by 100% of the top 20 Multichannel Video Program Distributors, many of whom are corporate-wide subscribers. Our subscriber base includes the C-Suite Executives, Presidents, Senior VPs, VPs, General Managers of Top Distributors below, plus others not listed. Reach includes top titles in corporate management, program management and engineering management, content acquisition, as well as top sales and marketing titles.
Besides its electronic distribution, Cablefax Daily is distributed in print and electronic format at all major cable industry events including conferences and events hosted by NCTA, NCTC, ACA, WICT, NAMIC, CTAM and our own Cablefax events (see list of events at www.cablefax.com/events).
Paid Premium Content
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Top Operators and Multi-Platform Distributors Who Read Cablefax Daily
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Cablefax Daily Readership by Industry
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SO WHY WORK WITH CABLEFAX?
We have the most targeted audience in the industry; C-Suite Executives read us and want more; highly respected content delivered daily; most well respected trade for 25+ years.
3Cablefax 2017 Media Planner www.cablefax.com
2017 Media Planner
The Magazine
Cablefax: The Magazine is published five times a year, written with the same zest readers have come to expect from Cablefax Daily. All issues are true coffee-table publications that are received with great anticipation, generating much industry buzz. You never know who or what is going to make the cut! (And remember — those who do will show the magazine — and your ad — to everyone they know!)
Each issue of Cablefax: The Magazine reaches a total audience of over 48,000 in print and e-media efforts which include Cablefax Daily subscribers and The Skinny audience. Cablefax: The Magazine is distributed at the industry events throughout the year. www.cablefaxmag.com
Most Innovative People in MultiscreenMarch 2017
Cablefax 100April 2017
Top OpsJuly 2017
Most Influential Minorities in CableSeptember 2017
Most Powerful Women in CableNovember 2017
July 2016
cablefaxmag.com
DEBT RELIEF Mediacom has paid down a lot
of debt and is reinvesting. p6
BIG BUSINESSCox carves out niche
in enterprise. p8
FOR THE PEOPLECincinnati Bell gets creative with
bundles and mobile app. p14
Stream for All 7 >
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bundles and mobile appbundles and mobile appbundles and mobile app. p14. p14. p14
Poised for the Future
Saluting Cable & Broadband Excellence
01_CFAX_0716_TopOps_Cover.indd 1 7/13/16 4:35:16 PM
September 2016
cablefaxmag.com
The Most
Influential
Minorities
in Cable
DIITYVERS
UNLOCKING
SUCCESSTHE L
EADERS
Opening New
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THE INFLUENTIALS Keys to the Future. p29
THE TECHIESReleasing the
Innovation. p41
THE EMMAs Exalting NAMIC’s Honorees. p44
November 2015
cablefaxmag.com
Cablefax: The Magazine’s annual power list of women in cable p6
The Most Powerful Women in Cable 2015
Strategic Thinkers...AMC Networks’ most powerful women have what it takes. From left to right: Sarah Barnett, Linda Schupack, Lauren Gellert, Arlene Manos, Lisa Schwartz, Ellen Kroner, Jennifer Caserta
THE PACESETTERS ...setting the standard p6
THE POWERHOUSES...exuding great energy in all they do p20
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November 2015
cablefaxmag.com
Cablefax: The MagazineCablefax: The Magazine’s annual power list of women in cable p6
The MostPowerful Women Powerful Women The MostPowerful Women
The Most in Cable 2015Powerful Women
in Cable 2015Powerful Women
Strategic Thinkers...AMC Networks’ most powerful women have what it takes. From left to right: Sarah Barnett, Linda Schupack, Lauren Gellert, Arlene Manos, Lisa Schwartz, Ellen Kroner, Jennifer Caserta
THE PACESETTERS ...setting the standard p6
THE POWERHOUSESTHE POWERHOUSES...exuding great energy in all they do p20...exuding great energy in all they do p20
THE PRESTIGIOUSTHE PRESTIGIOUS...leading technical innovation p41
Editor’s Note 4 > Pacesetters 6 >
Powerhouses 20 >
Prestigious 41
01_CFAX_TopWomen2015_Cover.indd 1 11/4/15 5:20:29 PM
cablefaxmag.com
Editor’s Note 4 > Above It All 6 >
The One Hundred 8 > The Top Regional Players 28
The Top Power Players
May 2016
100100100100100100100100100100100100100100100100100100The
Raise the RoofAbove it All
p6
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Rest of the BestExcellent Execs
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Local RootsRegionals
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01_CFAX100_2016_Cover.indd 1 4/29/16 9:53:44 AM
March 2016
cablefaxmag.com
Innovators p6 > Screenster p5 >
Top SVOD Channels p20
HELLOSCREENSTER
p5
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SVOD PICKS
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THE MOST INNOVATIVE People in MULTISCREEN
01_CFAX_030116_Multiscreen_Cover.indd 1 2/25/16 5:19:36 PM
Frequency: Biweekly, Wednesday | Average delivered: 64,000 Screenster covers the intersection of online content and traditional media as both converge into a digital soup of audience aggregation, community building and monetization. As the lines between web video and linear TV continue to blur, Screenster makes sense of the confusion, covering the deal making, content creation process, digital marketing tactics product innovation and myriad other factors swirling around digital media.
from CablefaxThe Frequency: Weekly, Tuesday | Average delivered: 43,000 The Skinny from Cablefax delivers the weekly must-read cable news and events in the industry. Delivered every Tuesday—it’s the ideal quick-read for the busy cable executive.
Frequency: Biweekly, Wednesday | Average delivered: 37,000 Put Cablefax to work for you by promoting your products and services in our free, biweekly Tech e-newsletter that reports the latest news in technology, digital solutions and product innovation.
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2017 Media Planner
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Cablefax DailyTM
What the Industry Reads First
4 Pages Today
www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101
© 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.
Volume 24 / No. 197
4 Pages Today
Friday — October 10, 2014
Net Neutrality: New Group Formed to Push Strict RulesThe comment period may have closed, but companies and groups continue to campaign for their Open Internet proposals. Say hi to new DC-based group the Internet Freedom Business Alliance. Launched Thurs and to be led by former Rep Chip Pickering (R-MS), the group seems to be pushing for strong net neutrality rules. Founding and steering committee members include COMPTEL (Pickering is CEO), which represents competitive communi-cations service providers, National Association of Realtors, Tumblr and Etsy. COMPTEL, for one, has asked for strong open Internet protections in its FCC filings. “Internet openness enables a self-reinforcing cycle of investment and innovation—and we’re ready to take this message to bipartisan policymakers with our new alliance of conser-vatives, Main Street, small businesses and technology companies,” Pickering said in a statement. Marvin Ammori, counsel to the alliance, fired shots at cable in his statement. “Almost every business and industry today relies on the Internet—from payments giants to educational institutions to craftsmen. The greater business community opposes the giant cable and phone companies’ plans to put some businesses in Internet slow lanes, making it harder for people to start and grow businesses and create more jobs. We support a strong open Internet policy that will provide the necessary protections for a growing and thriving Internet economy.” On the other side of the battlefield, NCTA has been working on its “Onward Internet” initiative, which started over the summer. A blog post by NCTA vp of com-munications Brian Dietz seemed to suggest the campaign isn’t specifically targeting the net neutrality debate. The initiative is designed to “provoke big ideas and inspire a sense of awe in the Internet,” he wrote. And instead of turn-ing events into a well-worn public policy debate, NCTA hired actors and dressed them as ‘employees of the Internet’ who encouraged passers-by to submit ideas with a 5-foot long pen into a 6-foot suggestion box. The goal is to show that “we love the Internet, we’re hopeful for its future, we’re excited for its potential, and most importantly, how much we have in common with everyone else who loves the Internet as much as we do.” Also as part of the initiative, the group launched a campaign website, www.onwardinternet.com, and Twitter handle (#OnwardInternet), as well as a 1-800 number seeking input. “We made it NCTA’s 2014 goal to champion the Internet for what it is: The most impor-tant technology since Gutenberg’s printing press,” the blog post said. Full branding of the initiative is being imple-
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Cablefax DailyTM
What the Industry Reads First
4 Pages Today
www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101
© 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.
Volume 24 / No. 199
4 Pages Today
Tuesday — October 14, 2014
Aereo’s Plea: Add Online Video Distributors to MVPD CategoryIt has been approx 4 months since Aereo paused its operations nationwide following the Supreme Court’s ruling in favor of a group of broadcasters. Now the over-the-air service provider is making noise again, hoping to become an MVPD as the FCC considers whether to broaden the definition of MVPDs to Aereo and other linear online video distributors. CEO Chat Kanojia and several other execs met with FCC chmn Tom Wheeler and other FCC officials including Republican commish Ajit Pai last week, asking for that a narrow category of online video services be included within the agency’s definition of MVPD. “Online linear channel streaming services have the ability to com-ply with the Commission’s regulatory obligations imposed on MVPDs, such as program carriage, emergency alerts, equal opportunity employment and closed captioning,” Aereo’s ex parte filing said. Regarding program carriage obligations, the company noted that online video streaming systems don’t face bandwidth constraints encountered by incumbent services, and that Aereo saw no impediment to carrying must-carry stations. By defining “MVPDs” to include “systems that transmit linear channels of video programming to consumers via the Internet—thereby secur-ing to all MVPDs, in a technology-neutral way, the right to engage in timely, good faith negotiations to license chan-nels by retransmission consent,” the FCC could provide assurances to new market entrants like Aereo, the company claimed. One concern of including online programming distributors is that potential licensor insistence on taking a “bundle” of broadcast and cable channels in retrans negotiations could harm the economic viability of online stream-ing services. Aereo urged that the good faith negotiation obligation for retrans require the licensor to offer a license to only the broadcast channels subject to retrans consent, without a license to other content or bundles. In addi-tion, it asked that any licenses offered to online services be in parity to licenses offered to other types of distributing systems. Back at the FCC, there’s no update beyond what Wheeler said at an earlier press conference—redefining an MVPD is something the Media Bureau is exploring. “As a company, we have always worked hard to follow the law. Should the FCC move on this issue, it would be a meaningful and important step forward for competition in the video marketplace,” Kanojia said in a blog post Mon. Aereo will have to wait for a while before anything happens. Currently, there’s no formal proceeding at the FCC, though a proposal adopting a technology neutral definition of an
MOST POWERFUL WOMEN IN CABLE
Advertise Today! Promote your brand and honor your female colleagues in our print and digital issue of Cablefax: The Magazine
Bonus Distribution at: WICT Betsy Magness Graduate InstituteContact: Diane Schwartz, SVP, Group Publisher at [email protected]
Publication Date: Nov. 6Ad Space Close: Oct. 16Cablefax DailyTM
What the Industry Reads First
4 Pages Today
www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101
© 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.
Volume 24 / No. 202
4 Pages Today
Friday — October 17, 2014
Full Stream Ahead: CBS Joins the OTT PartyRemember the battle between CBS and Time Warner Cable last year—and how it was digital video rights, not price, that was the major sticking point? We might have a better idea at what was at stake with CBS’ announcement Thurs that it has launched a $5.99/month digital subscription service straight to consumers. Dubbed “CBS All Access,” it will offer subs thousands of eps to stream from current season shows as well as previous seasons and classic shows on demand. Subs in CBS’ 14 O&O markets have access to live streaming of CBS stations—that includes a simulcast of sports, except for NFL. CBS will try and do deals with affiliates for more live streaming, with those discussions already underway. It doesn’t seem to be something that MVPDs can bundle for subs at this time. According to a CBS spokesman, “All Access is not tied to any distributors at this time. It’s a direct to consumer offering.” With CBS’ announcement coming just 1 day after Time Warner revealed it’s planning to offer a standalone HBO service next year, some are questioning whether the unbundling floodgates have been opened. There’s pretty big difference though between a premium net going over-the-top and a free, over-the-air broadcaster charging to go over-the-top (no surprise to see ACA staffers on Twitter suggesting CBS has revived Sen Commerce leaders’ Local Choice proposal, which would have consumers pay broadcasters directly for chan-nels instead of their MVPD negotiating carriage). Distributors we contacted didn’t seem too concerned. Time Warner’s OTT move isn’t as “disruptive” as some people might think, Mediacom group vp, legal and public affairs Tom Larsen said. “Hav-ing high quality video product online can make broadband more valuable for consumers.” But DirecTV’s statement seemed a bit more cautionary: “DIRECTV embraces more choice and access to content, and understands consumers are looking for OTT options. The challenge for providers and programmers alike is to adapt to changes in consumer demand in a way that keeps the ecosystem in balance or risk losing meaningful advertising and affiliate revenue streams that could drive our collective businesses backwards.” Of course, there are a lot of questions to be answered about all of this… Does this help operators in retrans blackouts? What sort of support do CBS and HBO have in place to handle billing, customer service, etc? What happens if lots of people try to stream an ep at the same time and crash the service a la last season’s “Game of Thrones” on HBO Go? MoffettNathanson analysts want to know if regulation will impair cable operators’ ability to respond to OTT video through the re-pricing of broadband. “While it seems likely that usage-based pricing will not be statutorily
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Cablefax DailyTM
What the Industry Reads First
4 Pages Today
www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101
© 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.
Volume 24 / No. 203
3 Pages Today
Monday — October 20, 2014
OTT Still HOT: Everyone’s Still Buzzing about Recent DealsAs the industry continues to digest the implications of HBO launching a standalone OTT service next year, one MSO with whom we spoke sees it as further evidence that broadband is the future. “We’ve been saying for some time that the current cable model is unsustainable. Programmers are asking for triple digit rate increases in contract negotiations, and small to mid-size operators just can’t absorb these types of increases,” a Cable One spokesperson told us. Keep in mind Cable One was the first distributor to bid adieu to Viacom channels back in April. Some smaller NCTC members followed suit, and Suddenlink made the same decision earlier this month. Cable One increased its focus on Internet access several years ago, and as a result says it now sees Internet subs outpacing cable customers. “Nearly 60% of our new connects are Internet-only at $50mln—less than 10% are video only. We have always viewed OTT as a bigger long-term plus for our Internet product,” the MSO’s rep said. Asked about HBO and CBS’s OTT services after Fri’s FCC meeting, chmn Tom Wheeler told reporters that the Commission is “pro-innovation and pro-competition.” These kind of announcements are “obviously going to have a marketplace impact,” and the FCC has been looking at how to define an MVPD, which would be a “key component,” he said. When asked about the timeline for the FCC to act on Aereo’s request to be classified as an MVPD, he said to “stay tuned.” He offered no hint of a timeline but said it’s the right question to be asking. Moody’s released a note on CBS’s new digital subscription service, CBS All Access, saying that in the immedi-ate term it will help CBS reach an untapped audience of millennials and add to its revenue stream. However, it goes on to question how many consumers will be lured to the product since it is CBS only (and no NFL). Moody’s reckons CBS may add Showtime to the package in the future to beef up the offering, but it would come at a higher price tag as it is possible that the company’s agreements with some MVPDs—like the lengthy one with Comcast—could complicate such a move. “We believe that in the short-run these OTT arrangements will attract consumers who do not currently subscribe to a cable service but over the long-term there is risk that a broader section of the population would be attracted to subscribing to cheaper skinnier bundles of channels, which in turn could hurt affiliate/retransmission fees and advertising revenues for the networks as overall distribution declines.
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Content Marketing, Thought Leadership & Lead Gen
Marketing programs built around custom surveys, special reports and/or webinars are good matches for your clients’ needs. Companies will benefit from well-rounded campaigns that include unique content and marketing promotions (via email, banners, etc.) by Cablefax to drive visibility, response rates or attendees. Select the program that best meets each individual client’s needs:
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Do you have a new product or service you would like to promote? Does your sales team need to generate leads? Attending an event and looking to set up meetings? These are just some of the ways you can reach the Cablefax audience. Send us your HTML and we do the rest. Reach beyond your database into ours for highly qualified business leads through this valuable service.
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The survey is emailed to 48,000 content creators and promoted via Cablefax’s e-letters and social media channels; expect to receive between 350 and 1,200 qualified responses.
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WEBINARS4Cablefax webinars are an engaging, measurable and cost-effective way to reach decision makers in the industry. By combining the immediacy of the Internet with a robust online meeting platform that supports high-quality video, live Q&A, instant polling, file sharing and more, Cablefax webinars provide a dynamic marketing solution that accelerates the lead generation process and actionable results.
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7Cablefax 2017 Media Planner www.cablefax.com
2017 Media Planner
New for 2017: VIRTUAL ROUNDTABLESTake advantage of a rare opportunity that Cablefax offers and participate in an off-the-record roundtable with association board members and other industry leaders. Be a part of our invite only, topic driven Leadership Roundtable with 20-25 participants. We bring together board members from the indu analysts, distributors and vendors for an intimate conversation and possible debates. Topic ideas welcome.
Opportunities available during these industry events: ACA, NAB, Independent Show, CTHRA
Cablefax’s Roundtables
“The Cablefax Roundtable is an excellent way to interact with industry leaders and discuss industry issues that we all care about deeply. Many thanks to Cablefax for its leadership on encouraging this important dialogue, which doesn’t happen often enough. I’ll go anytime they ask!”
—Matthew M. Polka, Pres/CEO, American Cable Association
Event Sponsorships Whether you’re looking to increase traffic to your website or booth, position your brand as an industry leader, obtain and nurture leads for your sales reps, or all three, Cablefax Conference & Events offer branding opportunities designed to deliver your message to qualified decision-makers and get you engaged with influential executives.
Cablefax Conference:June 2017 Cablefax’s Conferences give the inside track on how to navigate, consolidate and aggregate incredible opportunities amid the dramatically shifting TV landscape for content distributors, programmers, technology innovators and other industry players.
In its 5th year, the annual TV Innovation Summit brings together an elite group of more than 250 leaders to learn, brainstorm and network.
Award Events:March 30: Cablefax Digital & Tech Awards June: FAXIES & Sales Executive of the Year Awards September: Program Awards & Top Ops, Trailer Awards & Top Ops Event November: Most Powerful Women in Cable Luncheon December: The Overachievers Under 30 Networking Reception
2017 Media Planner
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Advertising Specifications
Cablefax Daily Cablefax: The Magazine
Website E-letters
Ad Type Ad Size File Type
Strip Ad7.5 x 2 (no bleed)
- 300dpi
- CMYK only, no spot color
Super Strip7.5 x 3.33 (no bleed)
Full PageBleed: 8.75 x 11.25 Trim: 8.5 x 11
False Cover7.5 x 7.75 (no bleed)
Buy Out — 4 Page
Ad Type Ad Size File Type
Full Page Trim Size (non-bleed)
7.875 x 10.75
- 300dpi
- CMYK only, no spot colors
Full Page Bleed 8.125 x 11
Full Page Live 7.125 x 10
Half Page (no bleed)
7 x 4.75
For ad questions regarding Cablefax Daily and Cablefax: The Magazine contact Production Manager, Joann Fato at [email protected].
Ad Type Ad Size File Type File Size
Leaderboard728 x 90 970 x 90
FLASH, Gif or Jpg If the file is animated it should continuously loop
60K or less
PopUp 640 x 480
Box 300 x 250
Homepage Roadblock
728 x 90 160 x 600 300 x 250
Slider Rising Start
950 x 9050KB or less
VideoContact for specs
Other Wallpaper Countdown Clock Site Skin
Contact for specs
Ad Type Ad Size File Type File Size
Leaderboard728 x 90 728 x 300 FLASH, Gif or Jpg
If the file is animated it should continuously loop
60K or less
Box 300 x 250
*If a flash file is being provided, please make sure the following action script coding is inserted in the file and the URL is NOT hard coded/embedded in the file. In addition please provide a backup gif/jpg file on (release {getURL (_level0.clickTag,“_blank”);}
For questions regarding the Cablefax website or Cablefax’s E-letters, contact Michael Kraus [email protected]
Ads are due no later than 2 business days prior to issue date.
*If Cablefax is used in an ad, please brand as all one word – lowercase “fax”.