CEESCA Meeting PresentationRichard BernansManaging Director - Research & Development | Counter Solutions Group

Closed Loop Cashless

Hospitality Solutions

Education Campuses

Use cases

Corporate Campuses

Remote industries

Stadia & Leisure

Availability of detailed customer data

Transaction speed, increased through-put

Pre-loaded funds, benefit to caterers

Ability to offer advanced loyalty & promotions.

Pain Points Cash handling costs

Some brands that use closed loop…

Platform overview… Management Web ApplicationsBack office suite | MIS | BI | Analytics |

Stock | Loyalty | Marketing | Promotions

End User ApplicationsMobile Wallet | Online Ordering | Account

Management | Loyalty | Parent/Guest Load

Cashless Devices POS | Cashless Readers | Top-up Kiosks |

Vending | Visitor Solutions | Interactive Advertising

Cashless Provider APIConnected Systems | Parking | Printing |

Access Control | Ticketing| IOT

Online cloud systems give you more flexibility…

Utilising closed loop cashless

solutions

User Loyalty…

ClubCard/Stamp Cards/Spend & Load Rewards

48% increase in average load amount

Approaching reward? 39% higher average spend

19% higher average spend during redemption

75% increase in no. of txn between 1st & 10Th reward

Enable through visual totalisers in app etc.

Some key facts

Online Ordering

Collection or delivery

Communal order points & fulfilment areas

Reduce overheads/HW/Staff

Accept orders anywhere

Mobile access & payment

SEOS allows credentials to be issued from cloud to phone

COMS via NFC or BLE

Can be used for access control AND payment

Many institutions using the CSN/UID Public information still!

Closed loop as a commercial marketing platform…

B&I very receptive to this commercial strategy

Not many EI’s allowing 3rd party advertising of any scale

Management of this seen as an obstacle

Creative commercial options through the cloud

Think of adverts in 2 ways; 1 - To drive your sales 2 - to gain revenue by driving 3rd party sales

Campus cards on public transport & in taxis

Preferential tariffs for doing so

Using our cashless API, similar to a 3rd party POS application

Working with Stagecoach, and City Taxi firms for pilot

Students can use their ID and balance to pay for fares

Thanks…any questions?