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7/30/2019 Cecil Vision ESC
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Thursday, November 8, 12
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Photos of the Yeager Media Center.
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First book: Molders of Public Opinion: Journalism, Public Relations and J. Edgar Hoovers Waron Crime and Dissent; currently being reviewed for publication by Columbia University Press.Next book (in a couple of years): Shame the Devil: George Seldes and the American Press.Seldes was a pioneering journalist who carried the muckraking tradition of Lincoln Ste f ensinto the 1950s.
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Intro to Mass Comm: 210 students, every semester. Historical review of the development of media and strategic communication.Intro to Digital Media: Personal branding through social media and basic video production.
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Added admin support as a result of very positive discussions with the dean and provost.
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Reality: Higher education is going to continue to change. No amount of fussing will stop that.Instead, look for opportunities and deal with what is in front of you.
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Teaching hospital: Funders asking for dramatically expanded experiential learning.
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First ve are obvious. The last one, not so much. Just as essential.
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Starts here. That cannot ever change.
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Already a part of ESC culture. Make it a clear focus across the upper-level curriculum.
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Big issue: Faculty selected. Journalism, IMC, Strategic Comm students all working the problemfrom their di f erent angles.
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Change: Facilitated through increased contact with professionals who are, after all, living thechange daily.
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Faculty governance. Whole thing starts with faculty. Does it make sense? Is it possible? Howextensive? Other approaches? Etc.
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All of these can lead to new opportunities, resources.
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Relaxed atmosphere. Director a facilitator and participant (as a faculty member) but notdictating any aspect of the process.
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