CeBIT Global Business Magazine 2010

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The magazine gives an overview of the FlatWorld Forum program and presents exhibitors of the Theme Pavilion. The editorial content includes interviews with top speakers and representatives of the sponsors. It will be distributed prior to the event by Deutsche Messe AG, at the FlatWorld Forum and on the Theme Pavilion.

Transcript

  • GLOBAL BUSINESSMAGAZINE

    ENTERING NEW MARKETS

    OFFSHORING IN TURBULENT TIMES

    IS GLOBAL CRISIS LIMITING OR BOOSTING CROSS-BORDER COOPERATION?

    The

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    March 2-6, 2010

    CeBIT FLAT WORLD

    FORUMHALL 6

    STAND C 08

    RISING OPPORTUNITIESThe growing importance of IT & ICT offshoring

    BEYOND BRICOffshoring in non-BRIC countries

    INTERVIEWAlibaba CEO David Wei on the future of trade

    GERMAN IT INNOVATIONShowing ways out of the crisis

  • GLOBAL BUSINESS MAGAZINE CEBIT 2010CEBIT 2010 GLOBAL BUSINESS MAGAZINE GLOBAL BUSINESS MAGAZINE CEBIT 2010

  • GLOBAL BUSINESS MAGAZINE CEBIT 2010 3CEBIT 2010 GLOBAL BUSINESS MAGAZINE GLOBAL BUSINESS MAGAZINE CEBIT 2010

    The World is flat. Yes, really; Informa-

    tion and Communication Technology

    is driving the changes in interconnect-

    ed national economies hard. Global

    connectivity is, by the same token, the

    basis for more and more enterprises,

    even small firms, discovering and de-

    veloping new business territory.

    CeBIT has always held the clearest mir-

    ror up to such global trends. The fair

    brings both sides together: the major

    technological driving forces and the in-

    numerable worldwide users of innova-

    tion. The essential B2B area at CeBIT

    sets the pace at which company proc-

    esses are going to change but this area

    also introduces the partners with which

    they can tackle the new tasks and, whats

    more, right around the world.

    For many countries, CeBIT is the plat-

    form for making a showing on the

    world market. Their main task is to

    demonstrate the competitiveness of

    their locations and the potential of their

    industries. The watchword is then not

    simply cost cutting through offshoring

    and outsourcing, no: new shared crea-

    tion of value, developing worldwide

    resources, efficient forms of cross-bor-

    der cooperation these are the classic

    Connected Worlds

    CeBIT issues that are discussed at the

    Flat World Forum in Hall 6 from an

    international perspective.

    This continues the long and proud

    CeBIT tradition of mediating contacts

    in hitherto undiscovered markets. lo-

    cal global is a proven Deutsche Messe

    partner as coordinator of the Flat World

    Forum. To the organisers SIPPO, CBI

    and ITIDA our thanks for their sus-

    tained efforts to bring young enter-

    prises to CeBIT, and also to UNCTAD

    in Geneva for the study on global ICT

    services in turbulent times, print ex-

    cerpts of which will be available here at

    CeBIT Global Business Magazine.

    Im delighted that companies from

    Egypt, Macedonia and Vietnam are

    EDITORIAL

    present at the CeBIT Flat World Fo-

    rum Welcome, one and all! I am also

    sure that we in the Flat World Forum

    can show how closely the world has

    grown together digitally, and I would

    encourage you, as visitor or exhibitor

    at CeBIT 2010, to seize this wonder-

    ful chance to get acquainted with new

    partners for your global business right

    here in Hanover.

    Ernst Raue Board member of Deutsche Messe AG

    CeBIT

    IMPRINT

    Published by

    local global GmbHMarienstrae 5D-70178 StuttgartPhone + 49 711 / 22 55 88-0Fax + 49 711 / 22 55 88-11marketing@localglobal.dewww.localglobal.de

    In Cooperation with

    Deutsche Messe AGMessegelndeD-30521 HannoverPhone + 49 511 / 89-0Fax + 49 511 / 89-3 26 26 www.messe.de

    ConceptHans Gng

    EditorEsad Fazlic

    AdvertisementsAndreas Bergmaier bergmaier@localglobal.de, Phone +49 711 / 22 55 88-24

    LayoutOlga Lukomska

    Forum ProgrammeBritta Schulze

    PrintBechtle Druck&Service GmbH & Co. KG

    Cover PhotoIstockphoto.com

    3

  • Keine Tiger in Indien Of Tigers and India

    Order now!

    www.localglob

    al.de/shop

    players for

    over a dec

    ade. His ma

    in interests

    are

    the manage

    ment of co

    mplex softw

    are projects

    ,

    ... an am

    using and i

    llustrative

    book

    Of T

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    Of Tigers a

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    An Offshor

    ing Diary

    10.12.2007

    16:54:56

    Of Tigers a

    nd India

    An Offshor

    ing Diary

    Off-shoring of IT-tasks is one of t

    he major trends in modern globa

    lisation.

    Okay, some projects fail. Accordin

    g to consulting agencies up to 70

    %.

    However almost every major play

    er, or those aiming to become on

    e, have

    either set up their off-shoring bu

    siness or plan to do so. Reasons

    for the

    limited success are manifold: Com

    munication issues or cultural dive

    rsity

    deem to be only some of them. A

    ndreas Kotulla presents the excit

    ing and

    cumbrous real life in off-shoring.

    From finding and selecting a suit

    able

    partner up to establishing a perm

    anent remote team and all the s

    mall

    steps which turn so called challe

    nged projects into a prosperous

    working relationship.

    With a twinkle in its eye this book

    guides the reader through month

    s of

    surprises and unexpected turns. I

    t is a colourful composition of ana

    lysis,

    business blog and guidebook.

    Hollow promises in Bangalore, co

    rruption in Moscow, a no holds b

    ared

    approach in aspiring Sofia and tre

    achery in Poland: The author ofte

    n finds

    comfort only in the local cuisine,

    and thus presents the most famo

    us

    recipes from the visited locations

    .

    Dr. Andreas Kotulla has been wor

    king as IT

    manager and project leader for se

    veral global

    players for over a decade. His mai

    n interests are

    the management of complex soft

    ware projects,

    software quality, offshore outsou

    rcing and

    cooking.

    Financial Times Deutschland:

    ... an amusing and illustrative b

    ook

    about day-to-day- life in outsou

    rcing.

    Computer Reseller News: A re

    markable management diary!

    Of

    Tige

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    ISBN 978-3-9811781-0-4

    Of Tigers and India

    An Offshoring Diary

    Cover_en.indd 1

    10.12.2007 16:54:56

    www.localglobal.de/shop

    keine tigern in indien_kotulla_210x280_4c_engl_de.indd 1 24.02.2010 15:55:41

  • 5 Offshoring in turbulent times 6 IT and ICT-enabled services are growing in world trade. Increased

    broadband connectivity in a rising number of countries has facilitated the reorganization of the production of many services.

    E-commerce on the rise16 David Wei, CEO of Alibaba, the worlds biggest online B2B-

    marketplace, talks about the importance of the European market and Alibabas new services for small and medium-sized enterprises.

    CONTENT

    GLOBAL BUSINESS MAGAZINE CEBIT 2010 5

    GLOBAL BUSINESSMAGAZINE

    ENTERING NEW MARKETS

    OFFSHORING IN TURBULENT TIMES

    IS GLOBAL CRISIS LIMITING OR BOOSTING CROSS-BORDER COOPERATION?

    The

    Glo

    bal B

    usin

    ess

    Mag

    azin

    e is

    a p

    ublic

    atio

    n of

    the

    loca

    l glo

    bal G

    mbH

    .

    March 2-6, 2010

    CeBIT FLAT WORLD

    FORUMHALL 6

    STAND C 08

    RISING OPPORTUNITIESThe growing importance of IT & ICT offshoring

    BEYOND BRICOffshoring in non-BRIC countries

    INTERVIEWAlibaba CEO David Wei on the future of trade

    GERMAN IT INNOVATIONShowing ways out of the crisis

    EDITORIAL

    3 Ernst Raue, Board member of Deutsche Messe AG

    MARKETS

    6 Offshoring in turbulent times The growing importance of IT & ICT offshoring

    12 Beyond BRICOffshoring in non-BRIC countries

    16 E-commerce on the rise

    Alibaba CEO David Wei on the future of trade

    18 Ahead of competition Promoting imports from developing countries

    20 German IT INNOVATION Showing ways out of the crisis

    INTERNATIONAL EVENTS

    23 BITS in BrazilBusiness IT South America - a CeBIT event

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    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0

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    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0v

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    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0

    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0

    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0

    0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 FLATWORLDFORUM

    CeBIT | 2.3. 5.3. 2010 | Hall 6 | Stand C08

    PROGRAMME

    22 FLAT WORLD FORUM - Programme 02. - 05. April Hall 6, Stand C 08

    PROFILES

    24 Company profiles The participants, Sponsors and Partners of the FLAT WORLD FORUM ACELLERE ALIBABA.COM CIKLUM CONSIM

    CONSULTING CURITIBA OFFSHORE CENTER

    GIBC - THE GERMAN-INDIAN BUSINESS CENTER

    INDE LAW FIRM THE INDO-GERMAN SOFT-

    WARE COMPETENCE NETWORK NIEDERSACHSEN

    GLOBAL GMBH SIPPO SWISS IMPORT PROMOTION

    PROGRAMME STEFANINI IT SOLUTIONS SUYATI

    PORTO ALEGRE INFORMATION AND COMMUNICA-

    TION TECHNOLOGY COMPANY - PROCEMPA

    UNACORP

  • MARKETS

    CEBIT 2010 GLOBAL...

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