No. 1 Marketplace for Digital Business Page 2 From Tuesday, 2 March to Saturday, 6 March More effective, compact layout Stronger focus on solutions and applications Corporate events staged for first time at exhibition Targeted approach to vertical markets (health IT, banking IT, automotive IT etc.) Even more guided tours Global Conferences now scheduled on all five days Spain as new Partner Country Numerous new topics (Connected Worlds, Music, 3D...) CeBIT provides impetus to the ICT sector More knowledge transfer, innovations, trends... Hanover, 2 to 6 March CeBIT 2010 Whats new?
No. 1 Marketplace for Digital Business Page 3 Keynote topic in 2010 Connected Worlds presents The three aspects of Business, Living & Future The convergence of previously separate ICT sectors The integration of worldwide markets Unlimited mobility and worldwide communication The convergence of different technologies The abolition of barriers between fixed and mobile networks New solutions for an aging society Intelligent control of transportation infrastructures Applications in numerous CeBIT display sectors: From connected living and the Webciety to BITKOM Broadband World Hannover, 2 to 6 March
No. 1 Marketplace for Digital Business Page 4 Connected Worlds Topics CeBIT launches innovative, interdisciplinary music festival CeBIT Sounds! breaks new ground by combining music, business and festival Objective: Replication of music industrys complete digital supply chain Exhibition for major and minor record labels, media, brands, music hardware and software, Web enterprises etc. High-caliber talk rounds, presentations and fireside chats Live nighttime concerts with big-name performers planned Planned highlight: Live concert on Saturday of CeBIT Inclusion of Music as a topic at Global Conferences CeBIT Sounds! Music. Business. Festival Hannover, 2 to 6 March New! Hall 22
No. 1 Marketplace for Digital Business Page 5 Connected Worlds Topics Home integration of diverse equipment from various manufacturers Showcase for fully networked home / supported living technology Topics: Energy, Health/Fitness, Mobility and Home Entertainment Participating companies and organizations: AOK, DAI Laboratory, Deutsche Telekom, EnBW, Loewe Opta, TU Berlin and Vattenfall Topic Day on Wednesday, 3 March at future life connected living BITKOM Broadband World Featuring the partnership of Federal Economics Ministry Platform for network operators, manufacturers and municipalities New solutions involving broadband applications Exposition and forum Hannover, 2 to 6 March Hall 9 Hall 13 New!
No. 1 Marketplace for Digital Business Page 6 A one-stop shop for the complete range of intelligent transportation telematics: Navigation, Telematics, Transport, Logistics and Automotive Solutions Automotive Day to become an all-day event Expanded CeBIT in Motion Forum Destination ITS AutoID/RFID Solutions Park Identification and labeling technologies in different sectors of industry Employment of barcode, 2D code, GPS and sensors AutoID Forum, featuring 40 presentations New: Cutout model of VW Passat to illustrate improved transparency in logistics and production processes Connected Worlds Topics Hannover, 2 to 6 March New! Hall 6 Hall 7
No. 1 Marketplace for Digital Business Page 7 Networking hub for Internet industry Even tighter meshing of Webciety and Internet & Mobile Solutions Webciety features unique spatial concept: Hexagonal, digitally playable home bases, plug-and-play principle Featured topics: Internet TV, eCommerce and Content Management Webciety Forum explores latest trends in Internet industry Hannover, 2 to 6 March Spotlight on banking security Security and banking under same roof for first time ever Numerous thematic overlaps, e.g. authorization, authentication, compliance, encryption, digital signature, data protection, access protection etc. Live hacking demonstrations, specialist presentations at Security Plaza New: Exclusive Banking & Finance Community Club Connected Worlds Topics Hall 6 Hall 11 New!
No. 1 Marketplace for Digital Business Page 8 Advances in digital medicine TeleHealth Leading trade fair for digital medicine showcases state-of-the-art ICT solutions for leading-edge health care TeleHealth Conference to run on all five days of show (first time) Topics: Prevention, infrastructure (e.g. electronic patients card), tele-monitoring and Ambient Assisted Living FutureCare display segment offers guided tours Hannover, 2 to 6 March Connected Worlds Topics Modernizing administration Some 200 exhibitors from municipal, state and federal government, plus business and science: at Public Sector Parc Topics: Document management, eGovernment / eJustice, EU Services Directive, HR management, Financial management / ePayment Special event: CITIZENS Meet ADMINISTRATORS Speed dating: GeoBusiness Hall 8 Hall 9
No. 1 Marketplace for Digital Business Page 9 CeBIT Global Conferences Worlds leading IT conference Live in conference room and worldwide on the Internet New: Now running for entire duration of show New title: The challenges of a changing world ICT for better lives and better business Produced jointly by Deutsche Messe and BITKOM Some 30 high-caliber speakers from around the world Guided Tours for CGC participants Conference language: English On Saturday, 6 March: An event entitled @ music: About Artists, Consumers & Pirates Covering trends and innovations in the Internet age Directed at online music dealers, independent and major labels, operator platforms, performing artists and people who think outside the box. Hannover, 2 to 6 March New!
No. 1 Marketplace for Digital Business Page 10 Speakers include Dr. Werner Vogels, Vice President Worldwide Architecture, Chief Technology Officer, amazon.com Jon Iwata Senior Vice President Marketing & Communications, IBM Corporation Diane M. Bryant Vice President Chief Information Officer, INTEL CORPORATION Natalya Kaspersky Chairman, Kaspersky Labs B. Kevin Turner Chief Operating Officer, Microsoft Russ Shaw General Manager for EMEA and General Manager for Mobile, Skype Stewart Butterfield, Co-Founder, Flickr.com Mark Kingdon CEO, Linden Lab Mousse T. Peppermint Jam Records GmbH CeBIT Global Conferences Hannover, 2 to 6 March
No. 1 Marketplace for Digital Business Page 11 Hannover, 2 to 6 March Spain is Partner Country at CeBIT 2010 Spain is among Europes top five high-tech markets Spain provides a key interface to South America Spain will fill the EU Council Presidency in the first half of 2010 How will Spain be showcasing itself at CeBIT 2010? Main Spanish stand in Hall 6, with additional topic-driven stands: Software in Hall 3 Banking & Finance in Hall 11 Telecommunications in halls 12 And 13 Spanish participation in additional display sectors Participation in the CeBIT Global Conferences CeBIT Opening Ceremony Spanish-German ICT Summit on 2 March Spanish Night and cultural program in Hannover Connected Country Spain
No. 1 Marketplace for Digital Business Page 12 CeBIT Run Digital communitys biggest running event Start: Thursday, 4 March, 7:00 p.m. Course crisscrosses entire exhibition grounds New: Course to lead through all CeBIT halls CeBIT Run for everyone: From 3.5 km circuit to half-marathon (21 km) New: Connected Worlds Run for exhibitors and partners: three x 3.5 km relay Hannover, 2 to 6 March
No. 1 Marketplace for Digital Business Page 13 Additional topics CeBIT Green IT Concept jointly developed with BITKOM Objectives: Cutting costs and promoting sustainability Three main topic complexes: Smart Infrastructure Green IT Meets Business Green IT @ Home Free consulting services at Green IT Consulting Office Hannover, 2 to 6 March Hall 8 New! CeBIT SME Studio New form of dialog, featuring presentations, panel discussions, interviews and debates with experts and prominent players from SMEs, the IT industry and politics Live broadcasts on selected topics on the Internet Internet console for online visitors, featuring additional content Hall 4 New!
No. 1 Marketplace for Digital Business Page 14 Additional topics Hannover, 2 to 6 March New! Enterprise Application World Three forums under same roof: ERP area, CRM arena, BI forum Major conference area with integrated group exhibit and conference rooms for individual meetings Topics: Enterprise Resource Planning, Customer Relationship Management, Unified Communication, Business Intelligence, Business Process Management Focus: Integrated solutions which combine several different business applications Hall 5 Professional Data Center Computer center as corporate IT nerve center Focus on consolidation, cost reduction and sustainability Exposition, Lounge and Speakers Corner Hall 12 New!
No. 1 Marketplace for Digital Business Page 15 New location at center of exhibition grounds New: Conference Center, featuring workshops and seminars New Digital Signage Area Numerous new exhibitors: Fujitsu Technology Solutions, Just Rams, Chips & More, GSD Remarketing, Globo-Service, Municall, Paragon and Distributor Wave Computer Systems Planet Reseller Next Level 3D 3D Stereoscopy Holistic presentation of stereoscopic hardware and software solutions for cinema, home and office Target groups: From automotive industry and architecture to industry, point of sale, medical technology and education Additional topics Hannover, 2 to 6 March New! Halls 14/15 Hall 15
No. 1 Marketplace for Digital Business Page 16 Companies stage own corporate events on exhibition grounds during CeBIT Flexible new participation model for companies Integration of internal company events into CeBIT featuring seminars, workshops, conferences and road shows SAP World Tour 2010 at CeBIT Four-day customer conference for first time at CeBIT Target audience: Customers, analysts, government and media SAP will continue to have stands in halls 4 and 9 New: SAP expands tradeshow presence with an SME stand in Hall 5 Hannover, 2 to 6 March Corporate Events New! Halls 19/20
No. 1 Marketplace for Digital Business Page 17 Business IT (2 - 6) Internet & Mobile Solutions / Webciety (6) Main stand for Partner Country Spain (6) CeBIT Destination ITS (7) CeBIT Green IT (8) TeleHealth (8) Future Parc, Public Sector Parc (9) CeBIT Security World (11) CeBIT Banking & Finance World (11) Business Communication and Networks (12, 13, Pavilion 32/33, open-air site) ICT-Infrastructure (14 - 17) Planet Reseller (14/15) SAP World Tour 2010 (19/20) Intel Extreme Masters (23) CeBIT Global Conferences (Convention Center) The varied offerings at CeBIT...... make it a pole of attraction for government, business and science Hannover, 2 to 6 March Map of exhibition grounds
No. 1 Marketplace for Digital Business Page 18 Hannover, 2 to 6 March CeBIT 2010 No. 1 Marketplace for Digital Business Status: Sept. 2009 NameYearCityNet spaceExhibitorsVisitorsCycle * Unverified data / ** No figures available / *** Estimates CeBIT is the worlds leading event for the digital industry No other event brings together so many buyers and sellers in such a short period of time. Hannover, 2 to 6 March Significance of CeBIT 1.CeBIT2009Hannover195,5004,300362,5001 3.IFA2009*Berlin121,0001,164228,0001 4.Photokina2008Cologne67,115935116,5472 8.CeBIT Biliim2009Istanbul20,918989126,1841 7.Mobile World Congress2009*Barcelona32,000***1,30047,0001 2.International CES2009*Las Vegas158,0002,700**1 5.GITEX2008*Dubai42,9071,264129,8841 6.COMPUTEX TAIPEI2009*Taipei40,4821,712112,000***1 9.SVIAZ Expo Comm2009*Moscow10,99044527,0001 2008 2010: 46 ICT events cancelled worldwide. (Source: AUMA)
No. 1 Marketplace for Digital Business Page 19 Live reporting from CeBIT 2010 28 Feb.CeBIT highlights tour (Start: 3:00 p.m.) 28 Feb.CeBIT Chill-in Party for journalists and exhibitor spokespersons (Start: 7:00 p.m.) 1 MarchPress conference on 2010 keynote topic 1 MarchExhibitor press conferences 1 MarchCeBIT Opening Ceremony (Start: 6:00 p.m.) 2-3 Mar.Guided topic tours for journalists 3 MarchInternational media night 6 MarchCeBIT closing press conference Hannover, 2 to 6 March Key press dates Credentials available online at: www.cebit.de/pressservice