CDRF Programs Overview

February 9-10, 2015

DCC Functional Foods Task Force

Presentation by Dr. Gonca Pasin

CDRF Executive Director

History

Vision Lead and deliver most relevant programs to support an

innovative and sustainable California and U.S. dairy industry

MissionManage pre-competitive programs to increase

consumer demand for California and U.S. produced milk and dairy products

STRATEGIC OBJECTIVETo promote and protect the consumption of milk

and dairy products based on their benefits throughout the entire value chain

Safety &

SecuritySustainability

1. Dairy Safety Fellowship2. Bacterial Signature of

Milk Safety & Quality3. Prototype - Rapid

Bovine TB Test4. Antibiotic Test5. Rapid Methods for

Microbial Detection & Quality of Milk

IndustryOutreach

1. Short courses and Symposium

2. Telling CA Dairy Story--SI

DEMAND BUILDING

CAPABILITY BUILDING

RISK MANAGEMENT

Nutrition &Health

1. IMGC 2. Translation of

Milk Science & Genomics

3. Elderly Fracture & Dairy Intake

4. Diabetes & Milk Proteins

5. TBD

CDRF is Investment Manager for Pool of Funds

1. CDQAP2. Dairy Cares3. Feed Industry4.Internship5. Microbial

biodiversity of CA dairy cattle &gut-microflora

Key Partnerships

Investment Strategy

Frame around real challenges:• Short term• Long term

Accelerate learning and create new knowledge:• Encourage debate and innovation• Translate complex information

Identify advanced scientific programs and engage more partners• Multidisciplinary approach

Demand Building

Nutrition and Health

Bone Health“Milk providing stronger bonehealth benefits”

Promote and IncreaseDairy’s Health Benefits to Consumers

Protect and IncreaseDairy in Dietary Guidelines

International dairy org.MultinationalsUCMSC, etc. IDF, IMGC, etc.USDA-Western Human Nutrition

T2 Diabetes“Milk as new value added product”

Risk Management

SustainabilitySafety and

Security

Rapid Disease Diagnostic Tools(FMD, Bovine TB, Mastitis)

Protect and Increase Consumer Dairy Confidence and Trust

Next Generation Microbiological ToolsFor Milk Quality

Sustainability Education

Sustainability Communication

Social Freedom to operate

for dairy industry

Producers, Processors CDFA, USDAUCD, CAHFS,UCD- Vet.IDF, etc.

Capability Building

Industry Outreach

Short Courses Symposium

Producers, ProcessorsCDFA, Dairy centersCheese makers Feed industryUCD- Vet, CAHFSCal Poly State University

Dairy Feed Industry Internship

Maintain and Increase Skilled California Dairy Industry Workforce

Translating the Science of Milk Genomics

Too big to KnowMinimizes the time that industry would have taken to review scientific papers

Communicates complex science eloquently, credibly, in easy to understand format, and in a cost effective manner

Keeps industry informed on cutting –edge topicsAccelerates scientific progress

Translating the Science of Milk Genomics

1. SPLASH! milk science update: a monthly e-newsletter

2. Sponsor Quarterly Report

3. Commercial translation of post-symposium proceedings

Improving Health for the Elderly through Increased Dairy Consumption

ObjectiveConduct a RCT to demonstrate that increaseddairy consumption reduces risk of fractures in older and elderly individuals ‘anti-fracture efficacy of dairy products’

HypothesisElderly consume less than recommended daily dairy intake resulting in high incidence of fractures, increase in morbidity/mortalityIncreased dairy products will reduce falls & fractures

Improving Health for the Elderly through Increased Dairy Consumption

Supplementation of low aged care facilities deficient in dairy intake (2

servings/day) .

4 servings/day(1,300 mg/day Calcium

Falls & Fractures

Medical records (quarterly)

Bone density & body structure (DXA)

Balance/leg strength/function

Blood samples: serum bone re modeling markers, PTH, etc.

3-day weighed food records

Improving Health for the Elderly through Increased Dairy Consumption

Expected OutcomesReduce falls & fractures Improve muscle strength &

function Slow bone lossReduce parathyroid

hormone Increase IGF-1 Improve inflammatory &

other markers

Improving Health for the Elderly through Increased Dairy Consumption

Impact Support increased dairy

consumption by the elderly Counter competition from

calcium supplements Help to maintain and increase

dairy’s prominent place in dietary guidelines

Improved health for elderly Reduce health care cost

Build Powers with Dairy Foods to Avoid Fall In the Future

Can Whey Protein Improve Glycemic Control in Type 2 Diabetes

ObjectiveInvestigate if whey proteins can be used as a natural alternative to prescription oral insulin medications for the clinical management of T 2 diabetes

HypothesisPre-meal intake of WP can lower postprandial glucose levels & improve long-term glycemic control in T 2 DM patients

How Can We Make Diet Relevant in the Age of Powerful Drugs?

Can Whey Protein Improve Glycemic Control in Type 2 Diabetes

Screening of min. 300 diabetics On-going recruitment Target 60 diabetics 3-h meal tolerance test 11 points glucose

monitoring, FFA, insulin, c-peptide 3-day controlled feeding WPI or placebo,

continuous glucose monitoring M-T, cross over

3-month free living randomized study with 2 arms WPI or placebo, 30 patients at each arm

Human clinical trials started at UCDMS Dept. of Endocrinology

Can Whey Protein Improve Glycemic Control in Type 2 Diabetes

Expected Outcomes

WP stimulates insulin secretion - will normalize insulin response in diabetics

WP lowers blood glucose levels after meals

WP achieves sustained long-term improvements in overall sugar control in diabetic patients

WP reduce diabetes related long-term complications (eye, kidney, heart, nerve pain, foot sores, etc.)

Potentially patients would be more willing to try a beneficial product natural product than a chemical product

Can Whey Protein Improve Glycemic Control in Type 2 Diabetes

Impact If whey proteins proven

beneficial diabetics are likely to become loyal long term consumers of not only whey proteins but dairy products

Potentially alternative to medications for millions of diabetics

Gain endorsement of science & health community

Translate for industry & consumer

Educate health professionals

From Science to Consumer – Whey/Milk Proteins and Diabetes

Selling WithScience

Educate regulatory

Stimulate interest of key nutrition science thought

leaders

Joint Position Statement____________

Milk proteins/dairy foods may increase insulin secretion and improve BG control

Media Advisory

Thank You

Let’s get moo-ving!Make the future with

Milk!!

If Columbus had turned back, no one would have blamed him! Of course, no one would have remembered him either!!