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Kids in ParksTRACK Trail Network Expansion ProjectGrant Guidelines
2017 ApplicationsDeadline September 1, 2017
The Kids in Parks TRACK Trails program was formed through a partnership between the Blue Ridge Parkway Foundation, the Blue Ridge Parkway, and the Blue Cross and Blue Shield of North Carolina Foundation in an attempt to simultaneously fight two of the ailments that face our youth today: nature deficit disorder and childhood obesity. Through a grant given to Kids in Parks by the Blue Cross and Blue Shield of North Carolina Foundation, we continue to partner with the North Carolina Recreation and Park Association to spread our network of trails across the state of North Carolina.
Background:
The Kids in Parks program has created a network of self-guided, kid and family friendly hiking trails called TRACK Trails. Each TRACK Trail provides a series of brochure-led adventures designed to turn an ordinary hike into a fun-filled adventure. TRACK Trail locations are linked through the Kids in Parks website, kidsinparks.com; and kids who participate in the program and register their hikes on the website earn incentives (prizes) designed to keep them engaged in the program and motivated to explore TRACK Trails.
The Kids in Parks program does not build the actual trail itself. Instead, Kids in Parks converts pre-existing hiking and biking trail, greenways, and disc golf courses into TRACK Trails through the installation of their self-guided materials.
It is important to note: The funds available through this grant do not cover the cost of building, installing, or maintaining the actual trail, and no funds will be directly distributed to the site/grantee. Instead, the grant funds will be used to produce and deliver the TRACK Trail materials (trailhead sign, brochures, webpages, etc.) to each partnering site.
Each partnering TRACK Trail site will receive: - Trailhead sign frame (3 options to choose from)- Trailhead sign (high-pressure polycarbonate material with 10 year warranty)- Plaque with partnering agency logos for the kiosk- Four brochure holders- Four different self-guided brochures from the KIP program’s stock of generic brochures (2,000 copies of each)- Integration of your site into the KIP website (trail page)- Prize dissemination to kids who register their adventures from your site- Access to the back-end of the website allowing you to download data spreadsheets and monitor registrations - Annual data reports about the users who have registered from your site- Connection with all the other TRACK Trails sites in the program’s network
General Information/Guidelines:
Kids in Parks will be funding 44 TRACK Trail locations at NCRPA sites in North Carolina counties where the program does not currently have a TRACK Trail. Please see the map and counties diagram on the last page of this document to determine which counties are eligible to apply.
Only one site in each “NEW” county will be funded through this grant. The deadline for submitting an application is September 1, 2017. TRACK Trails are installed upon kid friendly trails that support a child’s desire to return for another adventure.
Specific criteria for trail selection and appropriateness can include:- Trail distance (generally between 1.0-2.0 miles)- Difficulty (easy to moderate)- Park Amenities (restrooms, visitor center, safe parking, benches, water fountains, etc.)- Trail Amenities (trees, wildflowers, streams, river, lake, waterfall, views, etc.)
Kids in Parks seeks TRACK Trail locations that have strong collaborations between parks, schools, other partner groups, and the community. Priority will be given to locations that can show partnerships and collaborations within the community.
Scope:
Through this NCRPA grant, grantees will agree to a 3-year partnership with the Kids in Parks program. Those agreements can be extended after the term has been completed.
Requirements
Enter into a 3-year partnership with KIP Agree to pay the annual membership fee of $400, payable annually or upfront ($1,200 total) TRACK Trail locations are required to designate a TRACK Trail manager as the point of contact that will be
responsible for all reporting and management of the TRACK Trail The TRACK Trail manager and park personnel are expected to share information about the KIP program with
park patrons TRACK Trail sites are encouraged to plan celebrations and educational outreach events that encourage
community participation on the trail TRACK Trail sites will be expected to share success stories, photos, testimonials, etc. that can be used in
promotional materials to spotlight the success of the trail and program as a whole Install the trailhead sign frame, trailhead sign, partnership plaque, brochure holders, and brochures at the trail’s
trailhead or visitor center Purchase additional brochures from Kids in Parks, or have brochures printed locally (to spec: #80 gloss book,
legal size, tri-fold, 4C/4C), in order to keep your trailhead sign stocked throughout the duration of the partnership. Prices for brochure reprinting depend upon the brochures selected for your site, and are included in the On-going Budget Sheet as an attached document. Kids in Parks staff will discuss brochure options with you in advance to help inform your initial brochure selections.
All granted sites will be required to enter into an MOU with Kids in Parks detailing the partnership and what is expected from each partner group. A copy of the KIP program’s generic MOU is attached to this grant application for your review.
Reporting:
TRACK Trail grantees will be required to report regularly about: Observed use of the TRACK Trail The number of brochures that are being taken from the trail The number of volunteer and paid work hours spent enhancing the TRACK Trail Success stories and special events affiliated with their TRACK Trail Any issue/problems that happened on or near the TRACK Trail (i.e. injuries, criminal activity, safety issues, etc.)
Questions about the Kids in Parks TRACK Trails program should be directed to:Jason Urroz
Director – Kids in Parks322 Gashes Creek Road
Asheville, NC 28803(866)308-2773 x384
Questions about this grant and the eligibility of your NCRPA site should be directed to:Diquan Edmonds
Wellness Graduate AssistantNC Recreation & Park Association
883 Washington St, Raleigh, NC 27605919-832-5868
The TRACK Trails Network Expansion Project is a partnership betweenthe Kids in Parks TRACK Trails program and the North Carolina Recreation & Park Associationwith grant funds supported by the Blue Cross and Blue Shield of North Carolina Foundation.
North Carolina Counties – Opportunity for Funding Map:
Kids in Parks currently has 81 TRACK Trails in North Carolina. The counties colored ORANGE currently have TRACK Trails, and the Counties colored GRAY currently have trails in the development process. Those counties are not available for funding through this grant. The Counties in BLUE are available for funding:
List of Counties:Alexander Greene RowanAlleghany Hoke SampsonAnson Hyde ScotlandBertie Jackson TyrellCabarrus Jones UnionCaldwell Lee WarrenCaswell Lenoir WilsonCherokee Macon YadkinChowan MartinClay MitchellCleveland MontgomeryCraven NashCurrituck NorthamptonDavidson PamlicoDuplin PasquotankEdgecombe PerquimansFranklin PersonGranville Richmond
Kids in Parks TRACK Trail Network Expansion ProjectGrant Application
This application should be submitted to Michelle Wells at the North Carolina Recreation & Park Association by 5pm on September 1, 2017. Please type your information in the form below and send as a word document to [email protected]. You will receive confirmation of your application being received within 24 hours.
Location/AgencyCounty: Park & Recreation Agency Name:
Park Information: Name of Park where TRACK Trail will be: Street Address of Park: City: State: Zip:
Park Director’s Name: Phone (include area code): Email:
This location is owned and managed by our local park and recreation agency? Yes or No
TRACK Trail Manager who is responsible for reporting to KIPName: Agency (if applicable): Phone (include area code): Email:
Information of Person filling out this Form (if different from above):Name: Agency (if applicable): Phone (include area code): Email:
TRACK Trail Grant Application – Narrative: For questions with character limits, MS Word can provide you this information by using the “Word Count” function located under the “Review” tab.
Provide a brief narrative about your Park/Site in detail (i.e. size, amenities, sport fields, playgrounds, pet area, etc.). 250 words or less:
Describe the trail you wish to become a TRACK Trail in detail (i.e. length, difficulty, trail condition, trail surface, trail amenities, trail uses, etc.). 250 words or less: Describe the type of experience your visitors will have on the TRACK Trail at your site (i.e. what will they see or hear? what will they be able to do? etc.). 250 words or less:
How do you plan to ensure your TRACK Trail will have a long and vibrant role in the community? 250 words or less:
Describe how the TRACK Trail will be incorporated into your existing interpretive / educational programming.250 words or less:
Does the trail have any other designation? Or, any other partners associated with it?200 words or less:
Please tell us about the population this TRACK Trail will serve. Will this TRACK Trail target one or more of the potentially underserved/at-risk-populations? 1000 words or less:
Briefly describe the “typical” visitor to your park?200 words or less:
How much visitation does your park receive annually?200 words or less:
Community Partners: List community partners and the role they will play in supporting the TRACK Trail. (Partners may be contacted)
Name of Agency/Group: Contact Person: Address: City: State: Zip: Email: Phone: Describe your Partnership:
Name of Agency/Group: Contact Person: Address: City: State: Zip: Email: Phone: Describe your Partnership:
Name of Agency/Group: Contact Person: Address: City: State: Zip: Email: Phone: Describe your Partnership:
You may also include additional letters of support from partner groups.
______________________________________________________________________________By submitting this application, we agree to adhere to the guidelines and requirements outlined in this application if selected as a TRACK Trail site. Typing your name below and submitting this application is equivalent to your electronic signature.
Park & Recreation Director:
TRACK Trail Manager:
EXHIBIT 1.
Kids in ParksTRACK Trails
Startup CostsThis document demonstrates the standard startup cost to “franchise” into the Kids in Parks TRACK Trails program. However, through this NCRPA Grant, your site will only be responsible for the Annual Fee for a 3-year period, and continuing for the duration of the partnership, and any costs associated with restocking the brochures for your site.
The prices listed below, your site will receive: a trailhead sign / kiosk with four brochure holders, four sets of self-guided brochures (2,000 copies of each), a trail page on the Kids in Parks website, prizes disseminated to your trail’s registrants, and annual data reports regarding the use of your trail.
Materials / Deliverables Description Cost
Trailhead Sign / Kiosk
Trailhead Sign Design and fabrication (10 year warranty. High pressure laminate) 800.00
Trailhead Sign Shipping 150.00
Kiosk Various options 600.00
Kiosk Shipping 150.00
Partnership Plaque Metal plaque with trail partner logos 100.00
Brochure Holders 4 custom brochure holders 150.00
Brochure Holder Shipping 50.00
Total 2,000.00
Self-Guided Brochures
Brochure 1 2000 copies, 70-80lb Book, tri-fold, legal size, 4C/4C 500.00
Brochure 2 2000 copies, 70-80lb Book, tri-fold, legal size, 4C/4C 500.00
Brochure 3 2000 copies, 70-80lb Book, tri-fold, legal size, 4C/4C 500.00
Brochure 4 2000 copies, 70-80lb Book, tri-fold, legal size, 4C/4C 500.00
Brochure Shipping 200.00
Total 2,200.00
Site Integration
Website Integration Design and create trail page within Kids in Parks website 600.00
Trail Stickers Custom trail design (1,000) 300.00
Total 900.00
Other Funds
Annual Maintenance Fee Website maintenance, prize dissemination, data reports, etc. 400.00
Travel Site visits, grand opening, hotel(s) 400.00
Trail Blazes 10 Trail Blazes, shipping 100.00
Administrative / Operations 2,000.00
Total 2,900.00
Total Start Up Costs Trailhead kiosk, brochures, site integration, and other funds *8,000.00
*Some of the prices (kiosk construction, brochures, shipping fees, etc…) in this document can fluctuate based on several factors: kiosk (the partnering agencies ability to construct and install the kiosk on their own), brochures (larger print runs for larger parks), and shipping fees (weight and distance items need to be shipped). Kids in Parks is willing to work with agencies to find ways to help reduce installation cost on a case-by-case basis. Please contact us for more information.
Additional Services
In addition to our standard trail package, we offer other services that can add more value for visitors to your trail. Site specific brochures and interpretive panels can help visitors have a more meaningful connection to your site, while trail markers help with way finding. TRACK Packs are backpacks that are stuffed with gear (field guides, compass, binoculars, magnifying lens and more) designed to enhance the visitor’s experience along the trail. Our community integration kit provides you and your community partners with 4 miniature kiosks and 10,000 generic brochure / rack cards that can be placed in various locations (doctor offices, libraries, schools, etc) to advertise your site’s TRACK Trail.
These items are not included in the NCRPA grant, but can be added to your trail for the fees listed below.
Additional Options
Custom BrochurePrices vary depending upon level of research, number of custom illustrations, print run size, shipping, etc. ~2,500.00
Interpretive PanelsPrices vary (as above).Design, fabrication, base, shipping, etc. ~3,000.00
Trail Markers Additional Trail Markers @ $7.50 each x 10 + shipping 100.00
TRACK PacksBackpack stuffed with gear (binoculars, magnifying lens, field guides, etc.) that visitors can check out from your visitor center to use during their trail adventures 250.00
Community Integration Kit 4 miniature “community” kiosks and 10,000 generic brochures/rack cards 2,500.00
EXHIBIT 2.
Kids in ParksTRACK Trails
On-Going BudgetThis budget document represents the on-going costs and shipping fees to maintain the brochure supply for your site’s TRACK Trail, and the corresponding annual administrative overhead fees for maintaining your trail in the Kids in Parks program’s system.
The costs to maintain the brochure supply for a TRACK Trail varies dramatically from site to site. Depending upon the visitation at your site and the brochures your site selects, the costs to re-stock those brochures will vary. We print our most popular brochures in larger quantities, allowing us to pass on the savings to our partner locations. However, less popular brochures are printed in smaller quantities, and site-specific brochures are printed in one-off batches, making them more expensive to re-stock / re-print.
Note: Some sites may have alternative printing options (GPO, state printer, local printer). If your site is mandated to use a particular printer, or your site can reduce costs by printing elsewhere, the KIP staff will be happy to provide you with the graphic files and work with your printer to ensure our quality standards are met. (Brochure specs: 80#, White Gloss Book, FSC Certified, Legal Size, Tri-Folded, 4x4).
Materials / Deliverables Description Cost
Self-Guided BrochuresBrochure 1 Reorder - 2000 Copies - large print run KIP stock 200.00Brochure 2 Reorder - 2000 Copies - medium print run KIP stock 250.00Brochure 3 Reprint - 2000 Copies - generic, small batch KIP stock 400.00Brochure 4 Reprint - 2000 Copies - custom, site specific 500.00Total total cost depends on the brochures your site uses $800 - $2000.00
Shipping prices vary based on weight and location ~$200.00
Other FeesAnnual Fee 400.00Total $400.00
Examples of Brochure Types:Brochure 1: Hide and Seek, Animal Athletes, Flower Power, Bug Out, etc.Brochure 2: Types of Trees, Hikin’ to Find Lichen, Nature’s Relationships, Pond Life, etc.Brochure 3: Need for Trees, Birds of the _____, etc.Brochure 4: Any customized site-specific brochures
Before finalizing your brochure selections, be sure to speak with the Kids in Parks staff about which brochures fall into which categories so you can get a better estimate of your future printing costs. Brochure options can also be changed overtime to add variety to your trail, or to reduce future printing costs.
