Powering 67 million unique users at Formula1.comContent Delivery Network | Case Study

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Powering 67 million unique users at Formula1.comTata Communications’ Content Acceleration platform helps Formula1.com seamlessly deliver a better web experience to its visitors

Content Delivery Network | Case Study

Onraceday,everysecondcounts.WithenthusiastsaroundtheworldgluedtoFormula1.com.ThesmallesttechnicalglitchorperformanceissuecouldhaveahugeimpactonbothfansandtheFormulaOneManagementorganisation.

Formula1.com is the official website of Formula 1®, representing the brand around the world.

The website is a highly interactive and engaging platform for fans that depend on it to stay updated on all things F1®. While the site sees substantial traffic on any given day, the traffic to the site increases exponentially on race days. These typically see spikes of up to 100 times the usual number of visitors accessing the site, using multiple devices including laptops, handheld devices such as tablets, and mobile phones; as well as from multiple platforms and web browsers. This diversity demands that the web systems provide consistent performance and user experience across a multitude of network bandwidths and rich media-capable devices.

With an ever-increasing number of fans using the website, Formula One Management challenged Tata Communications to deliver a flawless experience for Formula1.com and provide fans a more innovative web experience in the future. The requirement was for a content acceleration that provided:

•Consistent delivery of content to users accessing the site from anywhere in the world, on even slow connections (such as 2G or dialup)

•Instant-on delivery and highly reduced latency.

The solution As the ContentDeliveryNetworkProviderforFormula1®, Tata Communications has designed and integrated a complete bundle of services onto one platform for improved synergy. This provides Formula One Management with a global Content Delivery Network (CDN), global IP network and on-site engineering, all from a single supplier for consistency and flexibility.

This built-in flexibility is demonstrated in the Formula1.com website, which can easily scale - from handling off-season traffic, to coping with millions of hits during a race weekend and still deliver a consistent level of performance. During the race weekend, a vast amount of real-timedataissharedwithuptosevenmillionsimultaneousviewersinover188countries. Tata Communications is able to deliver that content to a variety of devices, including PCs, tablets and mobile devices.

The inside view...“With such a challenging and dynamic client, failure/work-around was never an option. Our solutions are constantly being updated and expanded, which has meant that the customer - with its fast-moving requirements - has benefited from these enhancements throughout the process. It’s a win-win situation when something we have designed gets implemented smoothly and meets the customer objectives.”

MangeshPimpalkhare,VP, Product Management - CDN Services, Tata Communications

The customer speaks...“Our website is critical to bringing Formula 1® to a global audience, keeping them in touch with the latest from races around the world.

The ability for Formula1.com content to be delivered quickly and at a high quality is of paramount importance. It is also the defining factor when we are deciding on the features and content of Formula1.com. Consistently high quality global access is the key to giving us the maximum possible freedom to upgrade and introduce new features without compromise due to the technical limitations of delivery. Tata Communications is there to provide us with a CDN solution for Formula1.com that helps us to offer the best experience to our users wherever they are.”

EddieBaker,Chief Technical Consultant, Formula One group

About Content Delivery Network (CDN)CDN can transform the web performance and user experience through accelerated delivery of content.

•Theworld’slargestTier1reachnetwork. Tata Communications owns and operates the world’s largest Tier 1 network, which means it peers with every other Tier 1 carrier, and have more connections into more countries and territories than any other Tier 1 carrier. The Tier 1 network, peering relationships and dedicated routing on an MPLS network are integrated to provide the most direct routes between our customers’ content and their end users.

•24/7/365support. We provide customers with comprehensive and effective phone and email support around the clock.

•BundleCDNwithotherTataCommunicationsIPnetworkproductsandservices. Only Tata Communications enables customers to bundle content delivery with a broad range of IP network products and services, including satellite ingest, transit, MPLS, colocation, hosting and more. Bundle for better control, efficiencies and to drive to specific business outcomes.

•Unsurpassedvalue. By owning and operating the world’s

largest Tier 1 network, Tata Communications has inherent cost advantages compared to pure-play CDNs. Combine this with flexible storage and a range of delivery options, world-class performance, bundling CDN with other products and services and comprehensive customer service, for the best value of any CDN.

Benefits•Globalquality. Fans around the world, from India to

Brazil, enjoy a consistent quality and website experience thanks to the Tata Communications global Tier 1 network, global CDN presence and broad device support.

•Instantinsight. Detail is extremely important and that is

why Formula1.com enjoys near real-time facts and figures about how its website is being used. This sort of insight will help drive a joint programme of improvements to enrich the online experience for every fan.

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©2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved

About Tata Communications

As a leading global provider of a new world of communications, Tata Communications has the advanced solutions capabilities and domain expertise to deliver managed solutions to service providers, multi-national corporations and large and medium-sized enterprises globally. We have operations, infrastructure and partnerships across established and emerging markets, with a strong portfolio of IP and Cloud services.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs and nearly 1 million square feet of data centre and colocation space worldwide.

Visitwww.tatacommunications.com to find out more about our services.

If we can do this for Formula 1®, we can do it for anyone, in any industry.

Find out how you could tap into Tata Communications’ global expertise and innovative thinking to drive your business, by contacting: formula1@tatacommunications.com

We focus on serving key vertical segments, including banking and financial services, pharmaceuticals, manufacturing and media and entertainment. With a strong base of over 5000 enterprise customers globally, Tata Communications has the experience and capability to delivery beyond expectations.

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