13 Mar 2008

Cdma 450in the Scandinavian market

13 Mar 2008

Developments during 2006 and 2007

Founded by 5 ex-Ericsson and ex-Qualcomm executives

Executive mgmt from Vodafone, Telenor (Bredbandsbolaget) etc

Commercial operation started in Norway June-06

Commercial operation to start in Sweden Dec-06

Commercial operation to start in Denmark in 1H-07

Ireland and Poland introductions to follow

Funded by large Norwegian, Icelandic, Swedish and Danish investors + Qualcomm.-Orkla, Iceland Telecom etc

HQ in Stockholm, Sweden

13 Mar 2008

NMT Markets

NMT’s present markets

Other commercial markets

Near term commercial markets

Likely future markets

Unique 3G licenses in the 410/450MHz band in 5 countries – total footprint population of 65 million

13 Mar 2008

Customer segments

• 2.533 corporations with +200 employees in targeted industries and areas.

• Total number of employees 1.155.200

LGE SME Public Safety Consumers

• 308.239 corporations with 1-200 employees in Sweden.

• Total number of employees 2.017.639

Source: SCB Statistiska Centralbyrån. PAR.

• 35.743 Public Safety organizations in Sweden.

• Total number of employees 142 972

• 5.381.600 individuals between 18-67

• 2 million living in rural areas.

13 Mar 2008

NordiskMobiltelefon

GSM/GPRS UMTSDSL/CableWalkie-Talkie GPS

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Product and Service Matrix

Nation-wide Coverage

PTT

Integrated positioning

Rugged terminals

Alarm button

Mobile Broadband

Broadband

Fixed wireless

Programmable phones

Intl. roaming

Mobile telephony

SMS

MMS

Camera

Music download

Video calls

Professional profile

Streaming video

Nordisk Mobiltelefon offer services showing demand in the market place, and easy to use in the daily Nordic life

13 Mar 2008

Developing a Unique Brand

13 Mar 2008

Tävlande #32 på5:e plats, 57 sek efterledaren

Bränsle OK, Oljetryck OK4.53km SE Stack 67

Bild till bloggen

Jobbar ikapp i eftermiddag… Enhet #2 klar

Hunden markerar !

Två småharra, ja snor om å farneda Jorbokken...

Får bita ihop ombordjust nu, skriver igenimorgon.

Kom först ner Bjarne surar… Skadad ren, position kommer…

Vi ligger vid Röder, ta medgrillen !

Allt OK!

Jäklar, mittPå smalbenet!

Hur ser det ut längre upp ?

Kortbetalning, lager, email…

13 Mar 2008

Creating a clear company profile

Corporate Brand

Differentiated Market Proposition

Product Brand

Feature Brand GPS+EXRange

KOM

Service Brand Broadband Mobile Telephony M2M

COREVALUES

13 Mar 2008

The business idea

Full geographicalcoverage

CDMA2000 providessuperior performance

and functionality

Unique service offering meets strong market need

At lowest capex & opex

13 Mar 2008

NMT Handset Specs

13 Mar 2008

D-50, EV-DO Rev A USB Stick

13 Mar 2008

D-30, EV-DO Rev 0 Gateway

13 Mar 2008

D-35, EV-DO Rev A Gateway

13 Mar 2008

Tri-mode EV-DO Rev A + HSDPA + GSM/GPRS USB modem

13 Mar 2008

NMT C-10

”BUSINESS”/”TECH”

- BREW (M-shop)- Preloaded: game(s), ringtone apps…- Download catalog: to be defined

- Emergency button- 112 calls w position data- Personal alarms/private safety options

- PTT- Trustar (NO), GOTA (SE)

- Bluetooth, large speaker, large battery, mini-SD- Multiple alarms, timer, stopwatch, calculator, unit

converter etc- Stereo headset, 220V and 12V chargers

- EV-DO Rev A (3.1Mbps Rx, 1.8Mbps Tx)- Voice- SMS- MMS- e-mail- 2Mpix camera -> pic/video- Media player -> music/pic/video- gpsOne

- Navigation (road maps)- Group finder (trail maps)

- Phone as modem (PAM)- PC suite for synch

13 Mar 2008

NMT C-20

”CONSUMER”/”MULTIMEDIA”

- BREW (M-shop)- Preloaded: game(s), ringtone apps…- Download catalog: to be defined

- Emergency button- 112 calls w position data- Personal alarms/private safety options

- PTT- Trustar (NO), GOTA (SE)

- Bluetooth, large speaker, large battery, mini-SD- Multiple alarms, timer, stopwatch, calculator, unit

converter etc- Stereo headset, 220V and 12V chargers

- EV-DO Rev A (3.1Mbps Rx, 1.8Mbps Tx)- Voice- SMS- MMS- e-mail- 3Mpix camera -> pic/video- Media player -> music/pic/video- gpsOne

- Navigation (road maps)- Group finder (trail maps)- Bones in Motion (Fitness app) TBD

- Phone as modem (PAM)- PC suite for synch

13 Mar 2008

NMT P-10

”PROFESSIONAL”/”ADVANCED”

- BREW (M-shop)- Download catalog: to be defined

- Emergency button- 112 calls w position data- Personal alarms/private safety options

- PTT- Trustar (NO), GOTA (SE)

- Large control buttons- Detachable antenna (allows various size antennas)- Bluetooth, large speaker, very large battery- Multiple alarms, timer, stopwatch, calculator, unit

converter etc- Stereo headset, Monophone, 220V and 12V

chargers, belt clips etc

- EV-DO Rev A (3.1Mbps Rx, 1.8Mbps Tx)- Voice- SMS- MMS- e-mail- 2Mpix camera -> pic/video- Media player -> music/pic/video- gpsOne

- Navigation (road maps)- Group finder (trail maps)-Phone as modem (PAM)

- PC suite for synch- IP-54, professionally rugged

13 Mar 2008

NMT P-20/P2b

”PROFESSIONAL”/”BASIC”

- 1x, no data- Voice- SMS- PTT (GOTA, NO) for P2 only- Alarm, stopwatch, calculator- IP-54, professionally rugged- Emergency button (w/o GPS)- Mono headset, Monophone, 220V and 12V

chargers, belt clips etc.

13 Mar 2008

Unique handset packaging

13 Mar 2008

NMTGUI

13 Mar 2008

Mobile product offering

ice.Basic- Voice + SMS- Coverage

ice.Mobile- Voice + SMS- Coverage- ice.Core VAS pack- Broadband PAM- email/SMS/MMS/IM- HTML web browsing- Multimedia

Jan -08

Sep -08

P21/T10

C10/C20/P10

13 Mar 2008

ice.Core VAS pack – Focus on GROUP services

Direct connect servicesice.GroupTalk

- Premium service; Up to 15 users/group (larger for broadcast), multiple groups, dispatchice.SpeedTalk

- Basic service; 1:1 (”PTT” but much faster)

Location servicesice.GPS

- Basic GPS functions, free appice.Navigator

- Premium service; routing, voice commands, POI, road maps, dispatchice.Tracker

- Premium service; group tracking, topographic maps, sea charts, dispatch

Work force managementice.Work- Work order planning, assignment and follow-up, supply mgmt, invoicing, dispatch

13 Mar 2008

ice Mobile, target segments

Private- Rural (coverage)- Recreation- Personal safety

Large Enterprise- Industries- Utility companies- Private safety

Public Safety- Police- Rescue- Military

SME- Service- Construction- Transportation- Local health

care & rescue

ice.MobilePrimary Target, SME- Focus for more research- Tuning of product specs & customer support- Sales channel development

BasicVoice

Large integrated dispatch- Custom dispatch mods required by SI’s

Dispatch light Std dispatch

13 Mar 2008

ice.Mobile, Subscription Plan Possibilities

Platinum- All services bundle- Fixed price for all ice.Mobile services (up to predefined limits)

Gold- Basic services + ice.SpeedTalk + ice.GroupTalk + ice.Positioning- Additional flat fees for ice.Tracking + ice.Work + ice.Data

Silver- Basic services + ice.SpeedTalk bundle- Additional flat fees for ice.GroupTalk + ice.Positioning + ice.Tracking + ice.Work + ice.Data

Bundles:- six-pack, twelve-pack….- Staff data modems- Office/vehicle gateways- Backup data links- Vehicle tracking- M2M kits- ice.Basic

13 Mar 2008

ice.Mobile

WE ARE NOT THREEGROUP SERVICES

+COVERAGE

+3G

DESIGNED FOR A MISSIONDIRECT CONNECT + LOCATION +

PHONE + MODEM + DURABLE

ENTERPRISESME CONSUMER

PUBLIC SAFETY

FORM, FIT & FUNCTIONCLEAR + USABLE + FULL FEATURED

13 Mar 2008

OUR COMPETITION ARE LYING THROUGH THEIR TEETH!!!

ice.net

ice.net

NOW, LET US PROPERLY FRAME OUR MOBILE POSITIONING!