CDC’s Plans for Hepatitis Testing

Day 2012Amanda Lewis, MPH, CHES

Education and Training TeamDivision of Viral Hepatitis, CDC

March 29, 2012

CDC Major Activities• Know More Hepatitis – National Education

Campaign for Hepatitis C (in HHS clearance)

• Hepatitis Awareness Month Activities• National Hepatitis Testing Day – May 19th • Testing Day Event Page• Online Hepatitis Risk Assessment• Partner Resource Center

Know More Hepatitis• Launched in May 2012, Hepatitis Awareness

Month• Will promote first ever national Hepatitis Testing

Day on May 19th

Hepatitis Awareness Month• Builds upon last year’s activities• Will feature –Hepatitis Testing Day–Hepatitis Risk Assessment

2011 Hepatitis Awareness Month

Social and New Media• Buttons, badges, and banner ads• E-cards• CDC Facebook• GovDelivery messages• Blog posts– Office of Minority Health– OASH (AIDS.gov )

• Twitter - @cdchep – Twitterviews & chats

• Quiz widgets

Hepatitis Testing Day• HHS Plan declared May 19th as national

Hepatitis Testing Day• Promoting testing for viral hepatitis– Hepatitis B – Hepatitis C

• CDC’s response: – An online Hepatitis Risk Assessment

Testing Day Event Webpage• Hosted on www.cdcnpin.org• Modeled after HIV Testing Day resources• Page scheduled to go live early April• Partners will be asked to submit events• Look for an email asking for submissions

DRAFT

Hepatitis Risk AssessmentPurpose: Easy to use, online tool designed to assess a person’s risk for viral hepatitis

Topic Areas: Hepatitis A, B and/or C

Application: Used in privacy of person’s home or at a doctor’s office

Action: Use a tailored print out of CDC recommendations to foster dialogue with provider about hepatitis testing and/or vaccination

Promotional Materials

Buttons and badges forconsideration on your websites

Potential Printed Poster

Partner Resource Center• Site where partners can access materials and

resources promoting– General hepatitis education (providers & consumers)– Know More Hepatitis– Hepatitis Awareness Month– Hepatitis Testing Day – Hepatitis Risk Assessment

• Resources and materials will include:– Print materials (posters and fact sheets)– Digital tools (PSAs, videos, buttons/badges, widgits)– Social media resources – Policy related backgrounders

Resources• Division of Viral Hepatitis website

www.cdc.gov/hepatitis

• Campaign pagewww.cdc.gov/KnowMoreHepatitis

• Testing Day pagewww.cdc.gov/hepatitis/hepatitistestingday.htm

• Links coming soon:– Hepatitis Risk Assessment – Partner Resource Center

Thank You!