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July 2013
CAFDIRECT LAUNCHES COSTA RICA SINGLE ORIGIN COFFEE:
100% Strictly High Grown beans exclusively from
the Tarrazu Mountains for a distinctive, premium quality
coffee
High in the mountains of the Tarrazu region in Costa Rica lies
the Llano Bonito
Cooperative, where smallholder growers tend their small plots of
land with their
families, nurturing and hand-picking the ripest coffee cherries
to go into Cafdirects
new Costa Rica coffee.
Created to appeal to coffee lovers looking for a new level of
sophistication in their
morning cup. The Arabica beans are grown in the rich, volcanic
soils of the region
which helps to cultivate their delicate acidity, and are
classified as Strictly High
Grown, which allows them to ripen slower and develop a fuller
flavour.
Thierry Akroman, Quality Manager at Cafdirect, explains, By
growing the beans at
altitudes up to 2000 metres, they mature very slowly which
brings out the coffees
unique characteristics, an exceptional aroma, perfectly balanced
body and prized
high acidity. Strictly high grownbeans, also known as strictly
hard beanfor their
unique density are the highest grade in the industry. This new
single origin is a
showcase for Arabica coffee at its best.
Costa Rica Roast & Ground Coffee was developed in
partnership with a singlecommunity of smallholder coffee growers at
the Llano Bonito Cooperative. The
Sourced from a single smallholder
cooperative in renowned Tarrazu region
Strictly high grownto ripen slower and
develop a fuller flavour
Grown in volcanic soil to cultivate its
characteristic acidity
Tasting note: Aromatic, balanced with
bright, intense fruit notes
Strength 4 to meet consumer demand
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berries are hand-cultivated and selectively picked at their
ripest, reinforcing
Cafdirects ethos of being made the small way.
Location of the Llano Bonito
Cooperative in the mountains of
Tarrazu, Costa Rica
Thierry suggests, To fully bring out all of the flavours, I
would recommend that this
coffee is best brewed using a drip machine, although as part of
our roast & ground
range it is suitable for a number of brewing methods including
cafetires. Costa Rica
in particular is an excellent morning coffee.
Cafdirect is the UKs leading ethical hot drinks brand. By
cutting out the middleman
and buying directly from smallholder growers such as those at
the Llano Bonito
CooperativeCafdirect is creating a better, tastier future for
everyone.
Costa Rica Roast & Ground Coffee 227g packs is currently
available from all Oxfamfood stores and will be available from
Tesco from September 2013 and Coop from
November 2013. The RRP is 3.59.
- Ends -
Notes to Editors:
The Llano Bonito Cooperative is located in the mountains of
Tarrazu The cooperative is formed of 645 farmers, 33% of whom are
women Smallholder growers cultivate the coffee by hand on average
plots of about two hectares Coffees from the Tarrazu region
consistently score very highly at the Cup of Excellence
About Cafdirect:Cafdirect has a unique business model with a
dynamic mission to change lives and build
communities. Set up 22 years ago, it was the first coffee brand
in the UK to carry the Fairtrade label.
Now the Cafdirect network consists of 38 small-scale coffee,
cocoa and tea producer cooperatives
across Latin America, Africa and Asia, representing more than
280,000 smallholder farms.
Cafdirect sources coffee directly from smallholder growers who
work in harmony with the local
ecosystem, with personal attention and care, using skills passed
down through generations. Those
smallholders often farm in remote communities and are the least
able to realise the benefits of their
harvest. Their livelihoods are also extremely vulnerable to
risks such as climate change.
To date, Cafdirect has invested the equivalent of the more than
50% of its profits back into grower
programmes designed to increase skills, improve quality, protect
the environment and buildcommunities for the producer partners who
produce the raw ingredients for it award-winning range
of coffees, teas and hot chocolate.
