Ccwc sept oct 2014 web

SEPTEMBER | OCTOBER 2014

CE

LEBRATI N

G7Years

Six Years and Counting – We celebrate our 37th issue with a look back

Meeting the Need with New Beverages

Healthy Snacking

Benefiting from Better Lighting

Point of Purchase – Make it POP!

Sooke Car Wash and Detailing Centre

Upsell Comes to CanadaPM41

6705

39

2 September | October 2014

For Distribution and Product Information:De Marc Distributions Ltd. 604.568.8622 [email protected], BC Canada

CONVENIENCE & CARWASH CANADA 3

PUBLISHER Brenda Jane Johnstone [email protected]

EDITOR Kelly Gray [email protected]

SALES Cody Johnstone 416-838-4674 [email protected]

Brenda Johnstone 204-489-5215 [email protected]

DESIGN AND PRODUCTION Doug Coates, Edge Advertising Keith House, Ad Production

EDITORIAL ADVISORY BOARD Ian Burton, PD McLaren Scott Findlay, Core-Mark Int’l Kim Hansen, MI Petro David Hoy, Peninsula Co-Op Andrew Klukas, WCSA Dave Watson, The Chamois & Convenience Store Ltd.

CONTRIBUTING WRITERS Dave BowenBruce CullenSarah Daily Andrew FyzekKelly GrayJulien HoldenriedBerna MagnusonMike PerryGeorge Schneider

CIRCULATION James Gordon [email protected]

WEBSITE www.convenienceandcarwash.com

PUBLICATION MAIL AGREEMENT No: 41670539 Return Undeliverable Canadian addresses to: Circulation Department 543 Borebank Street Winnipeg, MB R3N 1E8

Contents

33Operators get smart with energy.

FEATURES

05 Six Years and Counting As we file our 37th issue we look back on the challenges and successes that have shaped the industry.

08 Up In Smoke Provinces find counterfeit tobacco is costing us all big dollars.

09 Small Biz fights high credit card fees with a pledge

12 WCSA Golf Tourney

15 Cooler News New beverages meet the need.

21 Drink Up! Canada’s soft drink bottlers want you to know the truth about Aspartame

25 Healthy Snacking C-stores step up with more good-for-you products

29 Operators get smart with energy.

33 Let There Be Light Gas bars and C-stores benefit from better illumination.

36 Make it POP Are you paying enough attention to point of purchase areas?

41 Is your Dryer System ready for winter?

44 Carwash Q&A

47 Washtalk At Sooke Car Wash and Detailing Centre they have succeeded by listening to each customer one car at a time

51 Upsell Comes to Canada A new POS innovation is making it easier for clerks to make the most of each sales opportunity

57 Publisher Brenda Johnstone hit the trail this summer She shares her stories of the rigors of BC’s Pacific West Trail.

60 What’s New


Brenda Jane Johnstone Publisher

Publisher’s Message

Upcoming Events

This issue is the beginning of our seventh year. Where has the time gone!?

This issue we’ll give you an overview of the top sto-ries we’ve covered in past issues and provide you with an update of “where are they now”

Over the past six years and 36 issues we’ve learned a lot. We’ve learned that to succeed you have to trust your gut. Trust that if you want it, the right thing to do is to just go out and get it. My dad always told me I could do whatever I wanted, be whatever I wanted,

and, if I wanted it, then work for it and don’t let anyone tell you that you can’t.

Over these past seven years I’ve met some really great people many of whom I now call friends and great supporters. There have been other friends who have tried to dissuade me from fulfilling my ambitions,. There have been those who told me I couldn’t launch a magazine on my own, I’d never make it. Little did they know that the word ‘can’t’ isn’t in my vocabulary and when somebody tells me that I can’t, well, that just makes me work harder.

I believe that any prize worth keeping is something gleaned from hard work and diligence, knowing your market and listening to others’ issues, helping solve problems and providing solutions is how Convenience & Carwash Canada has become a leading publication and why retailers and vendors trust us.

Now, as we begin our seventh year we will again invite you, our valued reader to walk through our door. Your success is my business, and as always my open door policy to your valuable feedback remains not only intact, but stronger than ever. If there is a topic you’d like to have featured or if you have questions or perhaps you need an introduction please feel free to email me at [email protected]

October 7 – 10, 2014NACS ShowLas Vegas Convention CentreLas Vegas, NVwww.nacsonline.com/nacsshow

October 7 – 10, 2014PEI Convention at the NACS ShowLas Vegas Convention CentreLas Vegas, NVpei.org

October 20 – 22, 2014WCSA SoI and “The Perfect Store“Commonwealth CentreCalgary, ABFor more information call:Andrew Klukas [email protected] orBrenda Jane Johnstone [email protected]

October 28 – 30, 2014The Western Car Wash ShowRio All-Suites Hotel, Las Vegas, NVLynn Ronsee for exhibitor information [email protected]/

February 17 – 19, 20152015 WPMA National Convention Mirage Convention Center Las Vegas, NV

SEVEN YEARS! THAT’S RIGHT.

Convenience & Carwash would like to introduce you to our new advertisers.

Solo-GI 26Canadian Organic Popcorn 27


O

by Kelly Gray

Over six years a lot can change. Since we launched in September 2008, Convenience & Carwash Canada has been among the most trusted voices in Canadian convenience retail as well as the carwash and gas bar sectors. Our pages have been filled with the commentary of the industry’s leading spokespersons that have schooled us on the power of trends, the need for modernization and wisdom of solid maintenance programs.

I enjoyed flipping the pages of our first issue and enjoyed even more seeing how things have progressed. There is much talk in the pages about tobacco, chain store growth and the benefits for the industry. We discussed healthy snacking as well as card lock technology and offered insightful commen-tary from industry personalities on auto gas consumption and loyalty.

Interestingly the issue opens with a discussion on the rise of gas prices and the need for retailers to pay attention to credit card use. The author, Bill McMacklin of Eastern Canada Fuel Marketing suggested oil could go to $200. The price today is still about $100, but credit card companies have ramped up their fees resulting in many retailers finding it hard to stay in business with most consumers using credit to pay the $60 to $150 it now costs to fill a tank. McMaklin pointed out that with rates to retailers standing around two percent of transaction it could be a challenge to stay in the gas bar game where high

volume and low margins are the standard practice.Over the months and years since we continued to follow

this credit card concern and showed that some retailers were shuttering businesses that had been going concerns for years. Then as now we discussed Canada’s credit card problem and showed how we are plagued by some of the highest transac-tion rates in the world, a fact that is being bolstered by Fed-eral Government inaction that is allowing the card companies to continue making life hard for business and consumers in Canada where premium cards have operators shelling out as much as three per cent of a transaction.

Today the challenge to lower credit card fees continues. Now the Canadian Convenience Stores Association (CCSA) has joined forces with a group of businesses and associations to form The Small Business Matters Coalition, a group that rep-resents upwards of 90,000 members. Together they are working to bring a message to our Federal government that $5 billion in hidden credit card swipe fees and usurious costs for each trans-action is too much for the Canadian economy to bear.

“In addition to reducing fees, it is equally important to es-tablish a process that will provide the retail community with transparency and accountability in how fees are set by the credit card companies,” says Alex Scholten, Vice Chair of the Coalition and President of the Canadian Convenience Stores Association.

IT’S THE PEOPLE ON THE PAGES OF CONVENIENCE & CARWASH CANADA THAT HAVE MADE US THE INDUSTRY MAG MORE OPERATORS READ.


Over six years we have also watched considerable change occur in the carwash sector. Back in September of 2008 we reported the industry was looking more closely at technolo-gies such as swipe and prepaid cards, flexible wash systems that deliver more options to customers, and greater envi-ronmental protection. We watched as operators took up the challenge to improve facilities and meet the changing needs of carwash customers.

In Alberta, operator Sylvain Blouin opened Rock N Wash last year. A location we featured in 2013 in our continuing coverage of carwash innovation, Blouin hit all the bases with his new site and addressed all the challenges mentioned in our 2008 premier issue. Not only did he ramp excitement by creating a 1950’s/’60’s themed wash centre, but he took cus-tomer loyalty and digital card technology to a new levels with aspects like a tiny computer chip in the customer’s windshield that allows Rock N Wash to monitor usage and deliver an itemized statement using pre-approved credit card info. His operation is also filled with the latest in friction free systems and uses cutting edge water reclamation to make Rock N Wash sensitive to the environment as well as profitable. In fact, Blouin battled the Alberta government to come up with water usage rules that would allow him to reclaim spent water in his facility in a move that saved water and kept effluent from city sewer systems.

Another area we saw as a major point in the industry com-pass is tobacco. Representing close to 30 per cent of C-store sales, tobacco remains a big portion of the profit pie. Not surprising then is the concern displayed by organizations such as the CCSA as well as manufacturers about not just the regulatory environment but the push by groups outside the traditional framework to sell tobacco and related products. The Canadian Convenience Stores Association (CCSA) was struck just a year earlier (2007) and it’s executive spoke loudly on the challenges of tobacco sales in our first issue.

Back in 2008 the Ontario government was involved in a campaign to show that underage youth were obtaining to-bacco at retail sites in the province. The government hired

more than 200 tobacco inspectors as well as hundreds of underage mystery shoppers and set about trying to trap un-suspecting clerks into an illegal tobacco sale. The Ontario Convenience Stores Association had rolled out ‘We Expect ID’ the year previously and clerks were prepared for the in-spectors. During the first year, ‘We Expect ID’ reached 7000 of Ontario’s 10,000 C-stores. The other provincial conve-nience stores associations began rolling out the program in 2008. After just a few years, ‘We Expect ID’ has worked to bring the C-store sector into the spotlight as the best places for age restricted products. Indeed, last year we reported that Canada’s C-stores had the best level of responsibility for administering age restricted goods and beat out The Beer Store and others such as grocery retail for asking for ID from minors.

Another tobacco issue that showed up in our first issue was the one dealing with contraband. At the time Michel Gadbois, President of the Quebec Convenience Stores As-sociation said, “In Quebec we’re closing in on 50 per cent of cigarettes being illegal. The government has been convinced by anti-smoking groups that raising the price of cigarettes will get kids off smoking, but all its doing is killing the legal market.” To battle this the CCSA created the National Co-alition Against Contraband Tobacco in 2007 in an effort to drive public awareness of the problem and get governments on side.

How have things fared since 2008? Contraband tobacco is still an issue. However, lobbying from the Association and other groups has seen government action such as in Manitoba where officials successfully closed down an illegal smoke shop on a First Nations reserve in the province. Now the WCSA and partners are working to discover the breadth and scope of contraband and counterfeit tobacco products that are continuing to negatively impacting C-stores across the country. “We are seeing a large number of unusual ciga-rettes such as Double Happiness brand from Hong Kong and others like US brands that are not licensed for sale here in Canada,” says WCSA President Andrew Klukas. “We have


just finished a base line study of 50 sites to determine the ex-tent of the problem.” What they found is alarming. In BC, the average rate of illegal tobacco at tested sites was over 17%, with a high of over 50% at one site. “We are now trying to de-termine how much of that is coming from central Canada and how much is coming from international sources,” says Klukas.

Another interesting part of that first issue was a profile on Mac’s western operations. Over the years Mac’s ability to raise the bar in terms of service, store design and prod-uct assortment has made them a key industry shaper. Their good practices have worked to bring the industry in general to new higher standards. In our premier issue we discussed the chain’s IMPACT (Innovation, Marketing, People, Alimen-tation Couche-Tard) program and how it saw every aspect in C-store as ones that were reliant on customers and service. This idea was to get employees to think outside the box. “IMPACT had less to do with research and more to do with an intuitive move,” says Kim Trowbridge, a man who was VP Mac’s Western and a person who was instrumental in much of Mac’s innovation over the years. “We sat down and talked about how the industry hadn’t changed in years and we were no longer comfortable with that. We decided to throw out the text book and we looked for something dramatically dif-ferent.”

Indeed, Mac’s and Couche-Tard are all about difference and innovatation. This includes store designs that works with neighbourhood architecture to stand out from the competi-tion in contemporary themed approaches. In the west we saw that there were 290 locations in 2008. Today there are only marginally more at 302, but these sites are the result of culling the assortment of stores to take out poor performers. Today’s Mac’s western operations are earning top dollar per square foot thanks to a large extent from the forward thinking seen back in 2008.

More, Mac’s parent is taking this innovation to the world stage. Already Couche-Tard has grown to become the sec-ond largest player in the North American C-store trade and a market leader globally following its acquisition of Statoil in

Norway. It is now poised to expand further into the US with a 1200 plus store deal in the works. Couche-Tard has also po-sitioned itself to get involved in the massive Chinese market with a purchase of Sinopec Sales. While the $16B Chinese deal is iffy, the bottom line is that Couche-Tard is on a steady growth curve thanks to innovations such as IMPACT, Store 2000 and others that our readers learned about first in the pages of Convenience & Carwash Canada.

Our readers have also learned about gas bar innovation. We turned to experts in the field like Bob Renkes of the Petro-leum Equipment Institute who discussed Diesel Exhaust Fluid (DEF) back in 2010. That year we also looked to Bob Williams of Williams Petroleum Services to tell us what we needed to know about meter calibration. In 2012 we asked OPW’s Steve Stewart to tell our readers all about fuel control systems and how they can prepare for unattended fueling. Pete Neil also of OPW is another expert we turned to in a growing list of industry mavens that have made Convenience & Carwash Canada the place for insightful commentary on what opera-tors need to know to stay ahead of the curve.

When the technology that has made fiberglass under-ground storage tanks the industry standard turned 50 we were there to uncover the history of a system that revolutionized gasoline distribution. The same was true about the 100-year anniversary of the humble fuel pump. We have been there to spotlight the merits of ‘best performers’ from Chamois Car-wash and Rock N Wash to Timberfalls Store and AutoSpa to PD McLaren and Gas King. We also wrote the book on Mac’s and our readers were the recipients of an extensive history that spelled out the chain’s incredible successes and high-lighted their drive to innovation.

As we move forward expect us to continue to offer the most insightful commentary from the market leaders. Our goal has always been to offer the type of information our readers can take to the bank. We invite you to continue to make Conve-nience & Carwash Canada a key reference in your business as we move forward toward our ten-year anniversary.

Smoking is causing a lot of concern in BC (as well as the rest of Canada). And, while tobacco products are linked to a wide range of health concerns, they are also responsible for a noteworthy portion of the province’s tax revenue. So, when the province discovers sales of tax-exempt counterfeit tobacco are close to 20 percent of the market, there are shock waves.

This shock is the result of a recent study com-missioned by the Western Convenience Stores Association (WCSA). The group hired a Montreal-based research firm to look into the depth of the problem and establish a baseline to compare with other provinces. What they discovered was that 17.3 per cent of 6,097 cigarette butts collected at 48 sites across the province in a one month period

(April-May, 2014) were from illegal products. According to WCSA President An-

drew Klukas, this means that there is no duty paid to provincial gov-ernment coffers, no age testing to prevent underage smoking, and that large sums of money is being funneled to organized crime.

Up In SmokeB.C. IS SEEING BIG DOLLARS IN COUNTERFEIT TOBACCO SALES.

THE AVERAGE CITIZEN IS THE BIGGEST LOSER WITH AS MUCH AS $120 MILLION IN TAX REVENUE GOING UP IN SMOKE.

The RCMP estimates that there are over 80 criminal gangs involved in the manufacture and distribution of illegal tobacco products in Cana-da. Adding to this problem is counterfeit tobacco coming from Asia. Consider China where the lo-cal market consumes 2.2 trillion cigarettes a year and counterfeiters make something like 400 bil-lion fakes under labels such as Marlboro, Benson & Hedges, and Newport. It is believed Chinese counterfeiters export to 60 countries including Canada and law enforcement groups such as the RCMP report that appearance is so good it takes an expert to spot the phony packs. However, many of the products themselves are of poor quality with cigarettes containing higher levels of carbon mon-oxide and nicotine. In BC, it is estimated that 150 million cigarettes a year are coming in from China and, thanks to the good packaging many smokers may have unwittingly dragged on a cig filled with unknown ingredients.

“BC is seeing a $120 million dollar shortfall in public revenues thanks to illegal tobacco. This rep-resents a lot of money that could have gone into education or healthcare,” says Klukas.

He reports that Vancouver (31.8%), Kamloops (22.4%) and Terrace (19.1%) had the highest rates of counterfeit butts among population centres. Simon Fraser University had the highest rate of a unique place at 51.6 per cent of all samples.

“Contrary to a common belief that contraband tobacco is a Central Canadian problem with some incursion into the West via Manitoba, British Co-lumbia is a new front in the battle against this il-legal trade,” says Klukas. “If the 17.3% contraband found at sites tested reflects the provincial aver-age, provincial losses in excise tax revenue alone are approximately $120 million annually. This only represents the tip of the iceberg of adverse eco-nomic and social impacts associated with this il-legal activity.

By reducing the percentage of contraband to-bacco consumed, BC can immediately achieve a number of public policy objectives,” he says point-ing to a reduced accessibility to youth, , increased public (tax) revenue, reduced organized criminal activity, and a fairer business climate for honest retailers.


“BC IS SEEING A $120 MILLION

DOLLAR SHORTFALL IN PUBLIC

REVENUES THANKS TO ILLEGAL

TOBACCO. THIS REPRESENTS A LOT

OF MONEY THAT COULD HAVE GONE

INTO EDUCATION OR HEALTHCARE,”

SAYS KLUKAS.


MORE THAN 90,000 SMALL AND MEDIUM SIZE BUSINESSES IN CANADA PLAN A REDUCTION IN PRICES, INCREASED INVESTMENT AND JOB CREATION WHEN CREDIT CARD SWIPE FEES ARE REDUCED.

Small Business Seeks Reduction in Credit Card Fees with Pledge

“Members of the Small

Business Matters

Coalition, representing

thousands of businesses

across Canada, urge

the Government of

Canada to reduce credit

card swipe fees and

to bring fairness and

transparency to the

Canadian Payments

Industry.

In turn, our members

pledge that the

reduction in credit

card fees will be to the

benefit of consumers

and communities

across Canada,

through improved

competitiveness,

increased investment,

job creation and reduced

consumer prices.”

The Small Business Matters Coalition was formed earlier this year to help address the burden of swipe fees imposed on merchants every time they process a credit card payment. Swipe fees are eroding the already slim margins of these small business owners, jeopardizing their economic competitiveness and in some cases, their future in business.

“Through the formation of the coalition, we have been working with government and relevant stakeholders to raise awareness about the current payments landscape, and advocate for a reduc-tion in these fees,” said Gary Sands, Chair of the Small Business Matters Coalition, who is also the Vice President of the Canadian Federation of In-dependent Grocers.

Canada has among the highest credit card fees in the world. While many countries have taken steps to reduce the fees paid by retailers, Canada has yet to do so. Alex Scholten, Vice Chair of the Coalition and President of the Canadian Conve-nience Stores Association, said, “In addition to reducing fees, it is equally important to establish a process that will provide the retail community with transparency and accountability in how fees are set by the credit card companies.”

Scholten went on to say that more than 90 per

cent of all credit card transactions processed in Canada are made through Visa or MasterCard, representing billions of dollars in purchases. “The payments landscape for these two companies stands in stark contrast to the one that exists for Canada’s small business retailers, who operate in fiercely competitive markets with extremely tight margins,” he said.

Sands further stated, “The Competition Bureau of Canada estimates there are about $5 billion in hidden credit card swipe fees paid annually by Canada’s retailers, resulting in higher prices for all consumers, whether they pay by cash, debit or credit. Reducing these fees will benefit consumers and allow small businesses to manage their future, as opposed to having the credit card companies manage it for them.”

The Small Business Coalition pledge, which in-cludes the logos of the associations in support, has been sent to Finance Minister Joe Oliver, and copied to Members of Parliament and provincial Ministers of Finance across Canada.

For more information, please contact:Gary Sands CFIG, Toronto 416-492-2311 ext.230Alex Scholten CSSA, Fredericton 1-877-934-3968

THE ‘PLEDGE TO

CONSUMERS’ READS:


August 5th, 2014

Hon. Joe Oliver, P.C., M.P.,Minister of Finance,

L’Esplanade Laurier, 21st Floor, East Tower

140 O’Connor Street,

Ottawa, ON K1A OG5

Dear Minister Oliver,

On behalf of Small Business Matters, a coalition formed with the objective of advocating on

behalf of small and medium-sized independent businesses, we want to acknowledge your

government’s commitment in the last federal budget to lower credit card acceptance costs for

merchants, and promote both transparency and fairness in the payments sector.

The federal government took an important step in establishing a voluntary code of conduct

a number of years ago, which the associations that are included in the Small Business Coalition,

applauded at the time. However, this has not been able to address the continued and significant

impact credit card swipe fees are having on businesses across Canada. As the Competition

Bureau has pointed out, the impact of these fees is disproportionately higher on the margins of

small business.

Over the last few months, our coalition has met with your office and officials in your

department, to convey our concerns directly and to bring the unique perspective of small

business to the consultation process around how to reduce fees and to what degree.

Our coalition members are sensitive to the need to convey to the public, the direct impact over

$5 billion in swipe fees is having on consumers and communities across the country. Accordingly,

our Coalition, representing over 90,000 small and medium size businesses in Canada, has

unanimously adopted a Pledge To Consumers. This Pledge, which will be released to the media,

reads as follows:

“Members of the Small Business Coalition, representing thousands of businesses across

Canada, urge the Government of Canada to reduce credit card swipe fees and to bring fairness

and transparency to the Canadian Payments Industry.

In turn, our members pledge that the reduction in credit card fees will be to the benefit of

consumers and communities across Canada, through improved competitiveness, increased

investment, job creation and reduced consumer prices.”

We look forward to continuing to work with you and your government as you consult

stakeholders with respect to reducing credit card fees and the need to establish transparency and

accountability in the payments industry.

Thank you for taking our views into consideration.

Sincerely,

Gary Sands Chair, Small Business Matters

A National Coalition Representing Canada’s Small and Medium-Sized Businesses


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WINNERS OF THE 5TH ANNUAL WCSA GOLF EVENT (left to right) Congratulations to: Shaun King, Adam Marshall, Tony Kolawaski, Terry Frei for taking first place in the tournament!

I look forward to seeing all of you again next year and wish you all a happy remainder of the summer.

The venue was spectacular and many would agree that the course was one of the most enjoyable to date. Thanks to our generous sponsors, without whom this great networking event would not be possible. A very special Thank You to our key event sponsor – Imperial Tobacco Ltd; to Wallace and Carey for sponsoring cocktails and to MI Petro for sponsoring lunch.

Thanks to everyone who attended this year’s golf tournament at the The Links of Glen Eagles in Cochrane Alberta.

Installation of Underground Liquid Storage Systems

Installation of Aboveground Storage Systems for Motor Vehicle Fueling

Installation and Testing of Vapor Recovery Systems at Vehicle Fueling Sites

Testing Electrical Continuity of Fuel Dispensing Hanging Hardware

Inspection and Maintenance of Motor Fuel Dispensing Equipment

Overfill Prevention for Shop-Fabricated Aboveground Tanks

Design and Maintenance of Fluid Distribution Systems at Vehicle Maintenance Facilities

Installation of Bulk Storage Plants

Inspection and Maintenance of UST Systems

Installation of Marina Fueling Systems

Storage and Dispensing of Diesel Exhaust Fluid (DEF)

Testing and Verification of Spill, Overfill, Leak Detection and Secondary Containment Equipment at UST Facilities

Design, Installation, Service, Repair and Maintenance of Aviation Fueling Systems

Design and Installation of Fueling Systems for Emergency Generators and Fuel Oil Supplied Burner Systems

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There’s something enticing for everyone’s tastes – try fruity, sweet, tart, sparkling and smooth. Everything from teas brewed with fresh leaves to water that hydrates and energizes. Here are some of the new cool drinks you can look forward to in your local convenience store coolers. Let’s begin with ready-to-drink ice tea, always a favorite with tea lovers.

READY-TO-DRINK ICED TEA CONTINUES TO BE A POPULAR CHOICE FOR TEA LOVERS. IN RESPONSE, PEPSICO LIPTON INTRODUCED A READY-TO-DRINK ICE TEA MADE WITH FRESH TEALEAVES.In response to Canadians’ growing passion for tea, the PepsiCo Lipton Partnership introduced Pure Leaf™ Real Brewed Tea. Using hand-selected leaf teas and brewed under the careful guidance of Tea Master John Cheetham and a team of expert tea blenders, the new real brewed tea is now available in Canada.

“Canadians are passionate about their tea, and I think they will appreciate the exceptional amount of care that goes in to making this product,” said John Cheetham, Tea Master, Pure Leaf Iced Tea. “We hand-select leaf tea from gardens in India, Africa and South America for their distinctive and smooth flavour, to create iced teas with the perfect balance of aroma, body and flavor.”

Tea continues to emerge as a top food and beverage trend for 2014. Canadians drink close to 9.7 billion cups of tea each year, and a report commissioned by Agriculture and Agri-Food Canada indicates Canadian tea consumption is expected to jump another 40% by 2020.1 The popularity of tea is partly driven by an increasing awareness of its health benefits.

Pure Leaf Iced Tea single serve bottles (547mL) (Lemon, Raspberry, and Unsweetened flavours) are available in convenience stores across the country.

PEPSI NEXT® – A NATURALLY SWEETENED COLA WITH 30 PERCENT LESS SUGAR, INVITES CANADIANS TO TASTE IT TO BELIEVE IT.This year, PepsiCo announced a naturally sweetened Cola with 30% less sugar than other leading colas and tastes great.

Debuting in Canada at the 2014 Tim Hortons NHL Heritage Classic™, Pepsi Next cola was tasted by tens of thousands of eager consumers who tried the new cola beverage for the first time.

“This is the first cola in Canada that is naturally sweetened, has 30% less sugar and calories, and a great cola taste”, said Ryan Collis, Director of Marketing for PepsiCo Beverages Canada. “Response to the taste of the product and the fun interactions we had with consumers during our launch weekend were overwhelmingly positive.”

Pepsi Next cola is sweetened with sugar and stevia extract, a natural sweetener that comes from the leaves of the stevia plant – and contains 100 calories per 355mL can; 30% less calories than the leading regular cola. Pepsi Next cola will be available in 591mL bottles and 12-packs of 355mL cans everywhere

PLAYBOY ENERGY DRINKS DELIVER ENERGY AND DELICIOUSLY STIMULATING FLAVOURS.For those looking for a boost of energy and flavour, try Playboy premium lifestyle energy drinks. Here’s what customers are saying about these energetic drinks.“Great flavor, less medicinal taste than other energy drinks”; “eye catching packing”; “premium looking”; “nice change from extreme sports”.

Playboy called their premium lifestyle product Original, because it immediately brings with

by Julien Holdenried

What’s New in the Cooler

THIS SUMMER CONSUMERS

ENJOYED SOME OF THE MOST REFRESHING, NUTRITIOUS

AND DELICIOUS BEVERAGES

EVER. CANADIAN CONVENIENCE

STORE COOLERS WERE BRIMMING WITH COOL NEW

DRINKS THAT MET THE NEEDS OF

ANYONE LOOKING FOR SOMETHING TO EXCITE THEIR

TASTE BUDS.

DistributorsRetailers call: 1-877-277-7717

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it world-class brand recognition along with that kick of energy customers want. In addition to the energy, Original comes with a deliciously stimulating blend of ginseng root, guarana extract, and a subtle vanilla finish. Sugar free—don’t worry; it still packs the same wallop of energy you need and the same deliciously stimulating flavour.

Playboy created an energy drink with all the same legendary attitude, celebration of culture, and attention to craftsmanship as the globally recognized and iconic brand featuring that in-famous Rabbit Head. Playboy Energy Drinks are designed to fuel unforgettable social experiences.

PROTEIN READY-TO-DRINK BEVERAGES ARE AN EMERGING CATEGORY WITHIN COLD BEVERAGES AND MUSCLE MLK™ IS PACKED WITH FLAVOR.

After a full year in the Canadian convenience market, Muscle MLK™ has become a share leader in Canada. They are expanding their flavor line-up to include Strawberry and Cookies N’ Crème ready-to-drink beverages.

Muscle MLK takes a grassroots approach to

their marketing that allows them to interact with the consum-ers at the point of need whether at the finish line of a race, the gym or after any physical activity. Consumers look for diversity in flavors and calories when choosing a cold beverage. Muscle MLK comes in three flavors (Chocolate, Vanilla, and Banana) and one light flavor (Chocolate).

“Consumers have overwhelmingly accepted Muscle MLK as the No. 1 protein drink in the market as evidenced by our market share after one full year in the marketplace”, said David Holmes, Manager of Global Category and Channel Strategy for CytoSport Inc.” “Our grassroots interaction with sampling consumers at the point of need has been a successful educa-tional tool to inform consumers about the benefits protein can have in aiding recovery from exercise.”

UNIQUE FOODS OFFERS THREE COOL NEW BEVERAGE CHOICES THAT ARE UNIQUE, REFRESHING AND FUN.

Discover supercharged hydration with AQUAhydrate®

(Offered by Unique Foods)Savvy consumers are scrutinizing purported health benefits of beverages and looking for healthier options with real benefits. AQUAhydrate, Alkalized Water with Electrolytes, supports the overall health and well-being of consumers by providing them with a balance of alkalinity, electrolytes, and trace minerals to keep them performing at the top of their game.

Through a proprietary, multi-step pro-cess, the water is purified to some of the most rigorous standards in the industry, raised to an alkaline pH9+, and then sup-

0 Calories, 0 Sugar, all natural flavours.There's a healthier option in the soft drink aisle. Nestlé® Pure Life® Sparkling spring water. Try our Lemon, Lime and new Raspberry Lime all-natural flavours. Now available in cans!

©2014 Nestlé Waters CanadaTRADEMARK OWNER: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND. LICENSEE: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

Drink Better. Live Better.TM

plemented with blend electrolytes and natural trace minerals. It is this powerful synergy between alkalinity, electrolytes, and trace minerals that fuel ultimate balance, performance, and hydration.

The main benefit from living in an alkaline state is that the body can now save the minerals normally used to remove acid-ity. This mineral preservation and the efficient removal of free radicals can result in health benefits.

COCOS-PURE COCONUT WATER, THE HEALING NECTAR OF THE TROPICS. (Offered by Unique Foods)Coconut water has become popular everywhere. The creators of Cocos-Pure fell in love with coconut water in the tropics, and after discovering it also made them feel healthier, they were determined to share this refreshing drink with friends.

Rich in rehydrating isotonic electrolytes, strength building potassium, immune boosting vitamins, and digestive healing nutrients, it is the perfect alternative health drink for active life-styles and low sugar, low calorie diets.

ACTIVATE YOUR BODY WITH A FRESH DOSE OF VITAMINS. (Offered by Unique Foods)This cool product is truly unique with a twist cap that delivers fresh vitamins to the water.

After finding that Vitamin A, B5, B12, and C lose potency sit-ting in water, they went out and found a way to stop drowning the vitamins in drinks.

FINISH EVERY WORKOUT RIGHT

• The Protein Drink category grew to $6 million in Canadian Convenience in 2013

• Category dollar sales have hyper growth of +12%• Muscle MLK™MC ranks #1 in dollar sales, with a

46% dollar share after its first full year in market • All 4 Muscle MLK SKU’s rank in the Top 5 in

dollar sales

CytoSport® products complement a smart eating and hydration plan. ©2014 Cytosport, Inc.

POST WORKOUT PROTEIN GRAB-N-GO NUTRITION SUSTAINED ENERGYGREAT TASTE

Source: Nielsen Last 52 Weeks Ending 12/14/2013; Canada Convenience.

EXPAND WITH THE CATEGORY LEADER IN CANADA

HOTNEWCATEGORY!

6535 Muscle MLK Convenience and Carwash Ad-F.indd 1 2/18/14 2:29 PM


FINISH EVERY WORKOUT RIGHT

• The Protein Drink category grew to $6 million in Canadian Convenience in 2013

• Category dollar sales have hyper growth of +12%• Muscle MLK™MC ranks #1 in dollar sales, with a

46% dollar share after its first full year in market • All 4 Muscle MLK SKU’s rank in the Top 5 in

dollar sales

CytoSport® products complement a smart eating and hydration plan. ©2014 Cytosport, Inc.

POST WORKOUT PROTEIN GRAB-N-GO NUTRITION SUSTAINED ENERGYGREAT TASTE

Source: Nielsen Last 52 Weeks Ending 12/14/2013; Canada Convenience.

EXPAND WITH THE CATEGORY LEADER IN CANADA

HOTNEWCATEGORY!

6535 Muscle MLK Convenience and Carwash Ad-F.indd 1 2/18/14 2:29 PM

By storing the ingredients inside a unique, patented cap, separate from water, the vitamins stay fresh, potent and offer a convenient way to get a healthy dose of the nutrients the body needs. Consumers only need to twist off the cap and a fresh dose of vitamins mix with the water.

ENJOY SOMETHING TRULY UNIQUE – TRACE BLACKWATER™, AN ENRICHED, MINERAL INFUSED WATER.Trace mineral-infused Blackwater is an enriched, natural, clean spring water with a proprietary Fulvic and Humic acid formula. The water turns black because of the way the molecules bind together, but there is virtually no change to the flavour. It’s both refreshing and energizing. These drinks are available in the following flavors: Coconut Vanilla, Blackberry, and Mojito (spring 2015) and more.

“Trace’s all Natural Electrolyte System allows essential miner-als to regulate muscle and nerve connectivity, along with main-taining balanced levels of hydration at fast and effective rates”, said Martino Ciambrelli, President, Naturo Group Investments Inc. “The Fulvic and Humic components found in their original formula help to provide a natural delivery system, and there are 77 trace minerals in every drink!”

Fulvic acid has always occurred naturally in plants and soils. Fulvic acid can balance and energize cell life whose biological properties begin a healing and restorative process. As one of nature’s most powerful antioxidants, Fulvic acid may provide all the natural benefits which make antioxidants a highly sought after natural supplement.

Customers are praising Trace Mineral-Infused Blackwater all over social media and asking Naturo Foods where they can get this product in larger volumes to use it every day. Naturo Foods started in health food and natural path stores in Vancouver in 2010 and now offers products in convenience stores across North America.

Try this new drink with its life-enriching elements drawn from the earth and a natural spring of hydration and nourishment. This drink offers a daily dose for a healthier life.

COCA-COLA HAS A NUMBER OF EXCITING LOW-CALORIE INNOVATIONS ACROSS KEY BEVERAGE CATEGORIES SUCH AS ENERGY AND ENHANCED WATER BEVERAGES.

In Energy, the Monster Ultra line-up is expanding to include Ultra Blue and Ultra Red. The Ultra line-up is a lighter tasting zero calorie drink that appeals to both men and women seeking a more sophisticated and refreshing flavor.

In addition, Monster Rehab intro-duced Tea + Pink Lemonade. The non-carbonated Tea + Pink Lemon-ade flavor profile is emerging as one of the hottest flavors in the non-carb category. The Monster Rehab line-

up features a proprietary energy blend containing electrolytes, quercetin, antioxidants & coconut water, plus 5% juice.

In Enhanced Water, Coca-Cola added two new zero-calories offerings in our glaceau vitamin water family: Squeezed and

Rise. Both products increase the number of low calorie offerings by glaceau, the category leader and more profitable brand.

“We are fortunate in that we can benefit from global innova-tions and product launches, eval-uating how consumers react to new products in other markets”, said Mathieu Robitaille, Imme-diate Consumption Marketing Manager, Coca-Cola Refreshments Canada. “We also have a commitment to offer consumers the right product, in the right package size, so we are always looking at ways to expand our product offering, particularly in the low and no calorie area.”

Leveraging innovation brings excitement to the cold vault and has the potential to fuel store traffic for the retailers.

HAPPY WATER® – KEEPING THINGS CLOSE TO NATURE.

If you like keeping things close to nature, check-out Happy Water®–Canada’s own naturally alkaline Lithia water. Happy Water® is the first water to be a blend of 2 ancient spring sources – which offers the taste of pure Canadian spring water and the functionality of an enhanced beverage.

What’s unique about this beverage is that nothing is added to the water – the minerals: including potassium, calcium, magnesium, sodium and Lithia are all naturally occurring, and there are no added ingredients. The pres-ence of these rare minerals creates a naturally alkaline state. Our water is 7.4pH, which is the ideal pH for the human body.

Happy Water’s approach to creating all their beverage brands is to keep them as simple and close to nature as possible. They believe that informed, healthy consumers want as nat-ural a product as possible – not one created in a lab. Water is the life force for all things, and we all need to drink more pure water. The fact that Happy Water is not chemically treated

tap water, and is not foreign water that has to travel thousands of miles to get here resonates with Canadians.

Everyone wants to live a little happier, and Happy Water is on a mission to make sure they inspire people to “Choose Happy” Our Smile Squad has taken our brand to the streets and proven that Canadians are overwhelmingly willing to “Pay with a Smile”.

Happy Water’s approach to creating all their beverage brands is to keep them as simple and close to nature as pos-sible.

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www.core-mark.com email: [email protected]

For everything you need

Contact your local Core-Mark office Ontario NW Ontario/Sask. Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

Cold Beverages


by: Berna Magnuson

The Surprising Truth about Aspartame.

Drink Up!

It’s no secret that losing weight and improving overall health are an increasing priority for Canadian consumers. If you take a walk through any grocery store, you will see that from snacks, to beverages to desserts, there is great demand for foods that are low in calories but still tasty and satisfying. As health groups push Canadians to reduce their overall sugar intake, consumers looking for something sweet without the calories tend to choose products containing low and zero calorie sweeteners as a popular alternative to sugar. One of the most commonly talked about low calorie sweeteners is aspartame, which is a common ingredient in many diet beverages.

Aspartame is a popular low calorie option because it is about 200 times sweeter than sugar which means that very little is re-quired to sweeten common products, resulting in fewer calories and no effect on blood sugar. But the headlines around aspar-tame over the years have been far from sweet. Aspartame is one of the most attacked food additives on the market thanks to Internet myths and sensational media stories. However, re-searchers and government regulatory authorities have consis-tently said these attacks are unjustified.

One fact that many people are not aware of, is that aspar-tame is composed of a unique combination of three building blocks that can be found naturally in many other foods that we consume every day–two amino acids that come from food pro-teins and a methyl group that is found in fruits and vegetables. These components are broken apart during digestion, just as proteins and methyl groups are broken apart during digestion of foods. The methyl group is converted to methanol, which we also find naturally in foods. The difference is that there are much higher amounts of these building blocks in foods than we obtain from the small amount of aspartame used to sweeten beverages.


THE AMOUNT OF TWO AMINO ACIDS AND METHANOL FOUND IN COMMONLY CONSUMED BEVERAGES

ENERGY DRINKS VS. ENERGY SHOTS

For your retail sales, it is important to note that there are two distinct energy categories – energy drinks and energy shots – and they are very two different products. Energy shots are sold in smaller containers, typically 60 mL, are designed to be consumed in one or two mouthfuls and contain higher concentration of caffeine. As a result of their high caffeine concentration, energy shots are still regulated as Natural Health Products (NHPs).

Compiled using information from the following databases: http://www.hc-sc.gc.ca/fnan/securit/addit/caf/food-caf-aliments-eng.php

Starbuck`s http: //globalassets.starbucks.com/assets/7cd1d989cd0c4ddba75b22d53f7af8bc.pdf

Phenylalanine(mg)

Aspartic Acid (mg)

Methanol(mg)

Aspartame-sweetened soft drink 90 72 18

Non-fat milk 606 953 --

Tomato Juice 58 346 107

Orange Juice 24 180 23

NOTE: All examples listed are for a 340 mL servingAspartame is a unique combination of three building blocks: two amino acids- aspartic acid and phenylalanine as well as a methyl group. These three building blocks can also be found in many other foods that we consume every day such as protein-containing foods and fruits and vegetables.

APPROVED FOR CONSUMPTION IN MORE THAN 90 COUNTRIESAspartame’s safety has been supported by more than 200 studies, and aspartame was approved for use by Health Canada in 1981. Recently, the European Food Safety Authority (EFSA) conducted one of the most comprehensive risk assessments of current studies on aspartame ever undertaken and confirmed that it’s safe for all members of the population, including children and pregnant women, to consume the sweetener. There are countless misconceptions about the low-calorie sweetener and the following information takes the fizz out of the fiction:

FACT: ASPARTAME DOES NOT ENTER THE BODY

Aspartame is broken down into the same components we eat every day found in proteins, fruits and vegetables. As aspartame makes its way through the intestines, enzymes act to break it down into its unique components – methanol and two amino acids. Only the amino acids and free methanol enters the blood and the amount of methanol released from aspartame is too low to change blood levels or cause toxicity.

FACT: ASPARTAME IS SAFE FOR CONSUMPTION

Before aspartame was approved for use in foods, it was studied extensively to confirm its safety. Aspartame has been approved as a safe food additive by all major regulatory agencies around the world. Health Canada, the U.S. Food and Drug Administration (FDA), the European Food Safety Authority and Joint FAO/WHO Expert Committee on Food Additives have conducted

safety evaluations of aspartame, as they do for all food additives. In addition to the studies conducted for approvals, researchers around the world have continued to conduct careful human and animal studies on aspartame and confirm the safety of its current use.The one group that must carefully monitor use of aspartame are indi-viduals with the rare genetic disorder

called phenylketonuria (PKU). They are unable to break down phenylala-nine, one of aspartame’s amino acids. These indi-viduals must follow a diet low in phenylalanine and products containing as-partame like diet drinks must have warning labels for this reason.

FACT: HOW MUCH ASPARTAME CAN BE SAFELY CONSUMED?

Health Canada has established an acceptable daily limit for aspartame of 40 milligrams per kilogram of body weight. The following table shows the number of servings per day that can be consumed to reach the ADI (Acceptable Daily Intake) for aspartame (40 mg/kg/day).

ASPARTAME HAS BEEN APPROVED

AS A SAFE FOOD ADDITIVE BY ALL MAJOR REGULATORY

AGENCIES AROUND THE

WORLD.

FACT: ASPARTAME IS SAFE FOR CHILDREN AND PREGNANT WOMEN TO CONSUMEStudies have shown aspartame is a safe sugar alternative for pregnant women, with no negative effects on the mother or developing baby, and can help in controlling pregnancy-induced diabetes. Nursing mothers can also safely consume aspartame, as it is quickly broken down in the body to components found in everyday foods, before entering the blood stream. Studies have shown that aspartame has no effect on mothers’ milk.

FACT: ASPARTAME DOES NOT CAUSE CANCERWhile there have been reports claiming that low-calorie sweeteners cause cancer, these have all been found to be untrue. Multiple studies in animals and humans have found no link between aspartame intake and cancer. So where does this myth come from? A laboratory in Italy reported that cancer was found in mice and rats after being given high doses of aspartame. This study was immediately examined by international experts and food regulatory agencies who

found that the study was poorly conducted and the results were not valid.

FACT: ASPARTAME CAN BE HELPFUL FOR WEIGHT LOSS AND WEIGHT MAINTENANCEReplacing sugar-sweetened beverages with beverages containing low-calorie sweeteners such as aspartame in weight loss programs has been shown to help overweight individuals lose weight and keep it off. In fact, a recent study found subjects had greater weight loss success with low-calorie sweetened drinks than water alone. Contrary to the headlines, consuming aspartame does not lead to weight gain or increased appetite. Many of these allegations come from observations that overweight individuals tend to consume more diet beverages than lean individuals. The problem with these studies is that they don’t prove what came first – drinking diet drinks or being overweight.

Aspartame has suffered a bad reputation for much too long. It’s time to end the conspiracy theory against this low calorie sweetener. Time and time again, scientific studies have proven its safety and confirmed that aspartame does not cause cancer, or any other adverse health problems, nor does it cause weight gain. On the flip side, products like diet soft drinks can provide calorie-conscious people with the fizz of a soft drink without the sugar. As with all things in life–be it low calorie or not, moderation and variety is always the key.

Berna Magnuson is a PhD, Fellow of the Academy of Toxicological Sciences

Food/ Beverage Adult (70 kg)

Child (23 kg)

Carbonated soft drink (12 oz.) 16 5

Powdered beverage (8 oz.) 26 9

Tabletop sweetener (packet) 80 26

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Whether they are trying to pick up a snack on the way home from the office or feeding the family during a long trip, those trying to eat more nutritiously can easily find something to satisfy their tastes and boost their energy.

More people are eating snacks as meals when they are on-the-go, which makes finding healthier options even more important. With people snacking more frequently than ever, it’s important to for them to take a closer look at the snacks they pick up at con-venience stores. There are many delicious treats to

Healthier Snacks

By Julien Holdenried

choose from and this year the selection of healthier snacks got even better as companies released cre-ative new snacks, loaded with flavour and natural ingredients that can help fuel a healthier lifestyle.

To help increase your snack-sense, we found some healthier options like trail mix, protein bars, bars packed with fruits, nuts and sweetened with honey, and even gluten free products. These healthier op-tions also taste great and come in a multitude of flavours. Some of the most popular healthier snacks include energy bars and trail mix. These come in

People searching for healthier snacks don’t have to look much further than their local convenience store to find a variety of fun and delicious options to satisfy their cravings.

SOME OF THE MOST POPULAR

HEALTHIER SNACKS INCLUDE

ENERGY BARS AND TRAIL MIX. THESE COME IN

MANY SHAPES AND SIZES AND

CAN BE MADE UP OF GRANOLA,

PROTEIN, ROLLED OATS, FRUITS

AND NUTS AND NATURAL SWEETENERS,

LIKE HONEY.

many shapes and sizes and can be made up of granola, protein, rolled oats, fruits and nuts and natural sweeteners, like honey.

The founders of HoneyBar wanted to create a great tasting snack that was also healthier than other options. Inspired by their childhood days in Greece, they made a traditional treat made with sesame seeds. Instead of using sugar, they sweet-ened it with honey. HoneyBars are made with various combina-tions of nuts, seeds, dried fruits, rolled oats and honey.

“Customers are very surprised on how good the bars taste. They understand the bars are healthy but are blown away by how good they taste”, said Michelle Lopes of HoneyBar. “We offer 8 flavours of HoneyBar’s (Trail Mix, Sweet & Salty, Choco-laty Peanut Butter, Granola, Apple & Cinnamon, Cranberry Delite, Nutty Apricot and Mixed Sesame). And we just recently launched 3 Retail Boxes for Trail Mix, Sweet & Salty and Cran-berry Delite.’’ When customers read HoneyBar’s ingredient list they can see that there are no additional additives, artificial in-gredients or preservatives added in.

It’s is important for customers to clearly see and understand the ingredient lists when they choose their snacks. This is espe-cially important for people who are looking for more nutritious options. Many snack companies that offer healthier snacks take great pride in highlighting their ingredient lists on packing.

GLUTEN-FREE SNACKSOne of the fastest growing snack categories is ‘Gluten Free’. Today you can’t walk through a supermarket or convenience store without seeing gluten-free products, some stores are even dedicating entire aisles to highlight their gluten-free offerings.

According to the Gluten-Free Agency, based in Toronto, this is propelled by increased awareness of celiac disease, allergies and the general perception that gluten-free foods are healthier. Their trend data shows the gluten-free category has a value of $624.0 million (with about 30% of consumers participating) strong in Canada and although many people have health related reasons for choosing gluten-free products (celiac disease, allergies etc.), market research supports that the primary reason for buying glu-ten free is that the food is perceived to be healthier.

“One of the key segments of the gluten-free category in Canada is Snack Foods, representing 27.7% share of the cat-egory”, said Tricia Ryan, Principal & Director of The Gluten-Free Agency. “Sales in the total gluten-free category in Canada have doubled in the last 5 years and are expected to double again in the next 3 years to $758.0 million by 2015”.

One company offering gluten-free ingredients in their snack bars is Taste of Nature. We asked them why their products are healthier and unique and they told us that their bars are made with certified organic, non-GMO and gluten-free ingredients and taste absolutely amazing. The bars are made by combin-ing nuts, fruit and agave syrup to create a dynamic taste profile that consumers love. And the great taste sometimes surprises customers trying healthier snacks.

“When a new consumer tries our bars for the first time, there is always a look of shock and excitement about their great taste and strong ingredient credentials (gluten free, organic, non-go, vegan, kosher, low GI) that support our product’s nutritional benefits.” “We have a very strong, loyal following around the world and sell in over 40 countries, with Canada being our

A leader in low glycemic nutrition | [email protected] | Ph: 1.866.765.6944

2013 2013

2013

2013

2013

2013

SoLo Bar’s lower glycemic response compared to other leading bars helps to maintain healthy blood sugar levels, sustaining energy without the spike, crash and crave. ENERGY NEVER TASTED SO GOOD!

The NEW grab-and-go energy bar thatkeeps you fueled for the long haul.

SoLo C and C Wash Ad.indd 1 9/8/2014 3:27:04 PM


leading market. We are proud Canadian’s and our products are made right here in Markham Ontario,” said Brianne Arnett, Brand Manager for Taste of Nature Foods.

This kind of pride is shown by many of the companies who create thoughtful and delicious healthier snacks like ProSnack Natural Foods. They stay focused on simple, healthy, clean food products that offer nutritional value. The company values what nature intended and limits the amount of processing their prod-ucts go through.

ProSnack’s Elevate Me® all natural protein bars are produced “Just In Time”, for each and every order, in Prosnack’s HACCP / SQF Certified factory, not a lab. They are made up of simple, delicious natural ingredients: 24% protein and whole fruits. The product does not contain fillers or artificial ingredients. They are also gluten and wheat free, and Non-GMO.

“We cater to people who care about what they eat and want nutritious food which is appealing to their taste buds, and add-ed protein that makes a difference”, said Alan Maddox Co-Owner, Prosnack Natural Foods Inc.

ProSnack’s Elevate Me Perk Bars are a smaller format energy bar, high in fiber and contains fruits, nuts, chia, quinoa, hemp seeds and spinach. New to Prosnack in 2014 is the addition of Elevate Me Oatmeal, healthy, tasty, natural and easy to eat in a single serve container.

Companies like ProSnack are always looking for new ways to offer customers high quality ingredients they can turn into delicious and nutrient-rich fuel so their customers can reach their fitness and health goals. One way these energy bars can support customers is by giving us a boost of sustainable energy.

SoLo GI Nutrition has introduced a better for you energy bar for on-the-go consumers. Providing a nutritious boost of energy that doesn’t fade with a candy bar’s taste is was what Saul Katz, CEO of SoLo GI Nutrition, set out to do when he created the SoLo GI® Bar. The Bar’s lower glycemic response technology works like a vehicle’s fuel injection system to provide energy that sustains, without the spike and crash of blood sugar levels. To top it off, this innovative line of low glycemic and gluten-free bars, comes in 8 indulgent flavours including Apple Cinnamon with Quinoa, Mocha Fudge and Dark Chocolate Almond and stand by favorites like Peanut Power, Lemon lift and Chocolate Charger.

“Too many snacks and bars contain refined carbs that are rap-idly digested (high glycemic index– GI), providing a temporary lift of energy that soon fades. High in fiber and protein, SoLo GI bars are formulated with a unique blend of slow-release carbs, providing energy that sustains and nutrients the body needs for

life’s daily pursuits,” said Saul Katz, CEO of SoLo GI Nutrition.While consumers actually feel the benefits of sustained en-

ergy and satiety to make them feel satisfied longer, they love the amazing taste of SoLo Bar flavours. Great taste is the key to success with healthier snacks and SoLo’s combinations of chocolate, fruit, honey, nuts and other tasty ingredients are an important part of their recipe for a winning snack line.

MORE FOR CHOCOLATE LOVERSMany of us don’t relate the word “chocolate” with healthier snack options, but there are many carefully designed low-calorie snack options that can satisfy a chocolate lovers craving for without giving up their desire to seek out healthier options.

Clif Bar & Company recently launched a new kitchen crafted bar in Canada made with delicious organic ingredients like fruit, nuts and chocolate called CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate. And for customers watching their calo-rie intake, CLIF MOJO has only 200 calories or less, low glyce-mic and a good source of fibre. The bars come in three delicious flavours — Coconut Almond Peanut, Dark Chocolate Almond Sea Salt and Dark Chocolate Cherry Almond. CLIF MOJO is thoughtfully made with at least 70 percent organic ingredients to deliver a nutritious, convenient and gluten-free snack bar that supports today’s on-the-go lifestyle.

Clif Bar athletes and foodies joined forces in the CLIF Kitchen to make a better snack by carefully selecting and combining high-quality organic ingredients that taste great and are nutri-tious.

“They absolutely love the new bars! As a growing number of Canadians are considering foods made with organic ingredients a healthy and more nutritious choice, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate provide a tasty and whole-some snack bar that’s good for you and the planet,” said Clif Bar & Company spokesperson Serena Ingre.

And there’s more good news for chocolate lovers and brown-ie aficionados who like to eat wholesome ingredients, while also snacking on delicious brownie brittle. This is a favorite snack for hungry kids just coming home from school. It’s hard to imagine that a brownie can provide such rich chocolaty flavor and con-tain all natural ingredients. Brownie Brittle™ snacks by Sheila G. Brownie Brittle snacks (offered by Unique Foods in Canada) has it all. They are peanut-free, certified-Kosher, made with natural ingredients. The brownies are baked in four gourmet flavors: Chocolate Chip, the original, most perfect brownie born into brittle; Mint Chocolate Chip, where cool, refreshing mint meets indulgent chocolate; Salted Caramel, the hottest combination


of salty and velvety caramel sweet; and Toffee Crunch, a toffee lover’s take on the original.

With a positive response to products from chocolate lovers, snack companies should continue to rise to the challenge of meeting their needs. These savvy customers are looking for low calorie or healthier options, but don’t want to give up great taste.

As companies work hard to provide high quality snacks, they are also making tremendous progress in transforming their portfolios to create products that fit into healthy, active lifestyles. PepsiCo has reformulated many of their existing products to reduce total fat, trans fat, saturated fat, sodium and added sugars. In some cases they have increased the whole grain, fruit, fibre and micronutri-ent content of their products. PepsiCo’s Miss Vickie’s 40% Reduced Fat kettle cooked chips have 40 % less fat than the

leading potato chip.Their Quaker Harvest Quinoa Gra-

nola Bars are made with quinoa, 100% Canadian oats, wheat, brown rice, al-monds, sunflower seeds, peanuts and milk chocolate. Quaker Harvest Quinoa Bars boast a delicious harmony of sweet and salty tastes. The company also of-fers baked snack crackers made with all natural flavours, Twistos Baked Snack Crackers and Twistos Baked Snack Bites offer a burst of flavour in a bite-size for-mat.

PepsiCo is a great example of a com-pany that is expanding their product portfolio to meet the growing need for healthier and tastier snacks. Especially with the growing number of customers stopping at local convenience stores for snacks and even full meals. Another meal that has customers looking for bet-ter options is breakfast.

A BREAKFAST OF FIBRE AND FUNMany convenience stores now stock a refreshing selection of healthier breakfast food offerings. Many of the snack and energy bars mentioned above are also a favorite pick for those stopping in during their morning commutes. Some locations with broader food service offerings offer customers a variety of breakfast choices, packed with flavour and freshness. Express Brand’s Country Style MR.SUB Express locations are designed to offer customers healthier options. They offer a Country Style breakfast program, and have introduced Oatmeal, Yogurt Parfaits, high Fibre Muffins and a “Skinny” breakfast sandwich.

“Our customers have responded very to our healthier options. We have received rave reviews on our healthier breakfast items such as the “Skinny” breakfast sandwich which is under 300 calories but is flavourful and delicious,” said Karen Weldman, VP New Business Development at Express Brands.

As convenience stores stock their shelves with newer healthier snacks of-ferings, consumers can find products that match their lifestyles, especially if they are looking for healthier options. Customers who want to avoid the high calorie processed foods, and make more nutritional selections will be able to enjoy these savory snacks all across Canada.

We recommend that you read the la-bels carefully, as snack providers are be-ing more thoughtful about listing all their ingredients so you know what’s inside. To find out more about the full spectrum of products available from the compa-nies we listed above, visit their websites. These sites can provide valuable informa-tion about how their products are made and detailed information about their in-gredients.


Whether it’s an independent convenience store or a national gas station chain, many of these business owners are neglecting an opportunity to reduce costs by not addressing one important, but often forgotten priority: saving money on the energy bill.

CONVENIENCE STORE ENERGY LANDSCAPEConvenience stores are one of the most energy intensive types of commercial businesses. Long hours of operations

by: Bruce Cullen Energy Analyst at Pulse Energy

Getting Smart with Power Use: Drivers for Energy Efficiency

MOST SMALL BUSINESS OWNERS ARE UNDERSTANDABLY PREOCCUPIED WITH THE DAY TO DAY OPERATIONS OF THEIR BUSINESS AS THEY STRIVE TO INCREASE SALES

WHILE REDUCING COSTS.

that average at 112 hours per week, high refrigeration loads and the need for bright lighting across thousands of square feet, all contribute to driving energy costs up.

In a recent survey, we found that 75% of convenience stores spend more than $500 on energy per month and data tells us that convenience stores use anywhere from 15,000 to 50,000 kWh of electricity per month. In provinces where beer or wine is allowed for sale in convenience stores, refrigeration loads are even higher, contributing to more kilowatt hours

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consumed. This is a cost that adds to a significant amount over time.

Even more critical energy consumption comes when a convenience store also has a gas station on site. Gas station convenience stores have the high-est energy intensity of any commercial business, consuming 355 kBTU per square foot compared to 123 kBTU for convenience stores without gas sta-tions where gas pumps account for approximately 15% of overall electricity use.

Coupling high energy loads with the fact that energy prices are going up 28% over the next five years in British Columbia alone means that savvy

convenience store owners are making energy ef-ficiency a bigger priority to cut costs and save money.

THE POWER OF DATA ANALYTICSIf your convenience store is in a location that is affected by demand and consumption charges, understanding how you use energy can play a big part in saving money by changing your energy habits. We call this data driven energy efficiency.

This is especially important for convenience stores that operate 24/7. Using software tools to ana-lyze a store’s energy data, store owners can adapt their lighting or HVAC schedules and are able to proactively deal with maintenance problems before they become critical, rather than waiting for things to break.

Not only does this alleviate some of the day to day stress of running a business, but it means staff are available to assist customers more quickly, in-stead of trying to troubleshoot a broken refrigera-tor, improving the service levels in your store.

Overall, data helps you drive better operational management of your facility. Some utility compa-

nies in Canada, like BC Hydro, already offer this sort of data analytics capability to small businesses, and it is a trend that will continue to grow as customers ask their utilities for this type of insight into their energy use.

Other utilities are working hard to make it easier for their customers to make positive changes with their energy use. PowerStream, a utility that serves communities in Ontario, has recently introduced the Business Refrigeration Incentives program to small businesses, including convenience stores.

“PowerStream is committed to working with business customers to help them improve their bottom line through conservation.” said Maurizio Bevilacqua, PowerStream Board Chair and Mayor of the City of Vaughan. “This innovative program allows business owners to create positive change that benefits their own businesses as well as the environment.”

The program helps store owners upgrade their inefficient refrigeration equipment which will con-tribute to the more efficient use of energy and help customers save money on their energy bill. Pow-erStream provides a similar program for efficient lighting upgrades as well and is proving itself to be a leading utility in its energy efficiency initiatives.

TIPS FOR IMPROVING ENERGY EFFICIENCYEven if you don’t have access to data analytics or rebate programs from utilities like BC Hydro or PowerStream, there are many no-cost or low-cost solutions to improving energy efficiency.

REFRIGERATIONRefrigeration accounts for 55% of total energy

use in most convenience stores, so the opportunities to save are substantial. Essential to saving money on refrigeration is proper maintenance.

Scheduled maintenance should include cleaning coils, removing ice buildup, adjusting door latches to reduce leakage and replacing worn door gaskets. If you don’t already have regu-lar maintenance for your refrig-eration units scheduled, start by scheduling maintenance for every three months, or hire an external contractor to do the same.

LIGHTINGLighting makes up 22% of total energy use in most convenience stores and also provide some great savings potential. As they become more prevalent in the market, now is a great time to switch to LED lighting to save serious dollars on your energy bill.

Compared to incandescent bulbs, typical LEDs

COMPARED TO INCANDESCENT BULBS, TYPICAL LEDS CAN USE 75% LESS ENERGY AND NEED TO BE REPLACED

WITH MUCH LESS FREQUENCY, LASTING

OVER 25 TIMES LONGER THAN INCANDESCENT

BULBS.


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Serving over 5,000Retail Petroleum Outlets

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can use 75% less energy and need to be replaced with much less frequency, lasting over 25 times longer than incandescent bulbs. This makes the payback period quite affordable despite the higher up-front cost.

LED lighting also provides many ben-efits beyond reducing energy use. They provide a brighter, vibrant and more at-tractive light than incandescent or CFL bulbs, making your convenience store feel more appealing to be in. This helps make staff and patrons feel safe and shows off products better, contributing to increased sales.

Placing LED lights inside refrigeration units is a good op-portunity to not only save energy from lighting us-age, but also save on refrigeration costs as they give off less heat than other lighting op-tions. If using LEDs throughout your store, your HVAC cooling costs can be reduced as well.

HEATING AND COOLINGHVAC systems affect the comfort and happiness of your staff and patrons. By properly maintaining your system and anticipating any issues before they arise, you will save energy and keep store occupants comfortable.

Regular maintenance prevents energy loss caused by dirt buildup or leakage from pipes or ducts and also extends the life of the equipment. In our survey we found that 60% of convenience stores did not have an HVAC maintenance contract with a service company, so that’s a great first step to take if you do not already have regular maintenance scheduled.

All convenience stores have the poten-tial to save more energy and more impor-tantly, more money by following some of these basic energy efficiency tips.

Are you interested in learning more about energy efficiency opportunities? Participate in our survey to provide your feedback and find out about how you can continue to save energy.

“Turn on the lights”IN OUR SURVEY WE FOUND

THAT 60% OF CONVENIENCE

STORES DID NOT HAVE AN HVAC MAINTENANCE

CONTRACT WITH A SERVICE

COMPANY.

Contact the author:Bruce CullenEnergy Analyst, Pulse [email protected] 877 331-0530Link to Survey: www.bit.ly/conveniencestoresurveyLink to PowerStream: www.powerstream.ca/app/pages/CDM-RefIncent.jsp


History has told us the most critical part of any Retail Petro site – or commercial building – or your own home is “lighting” when it gets dark! History has also told us it is basically the last thing anyone pays much attention to and taken for granted basically as a right of passage at night flip a switch and you have instant light “thanks very much”.

However in Retail Petro/C Store ap-plications lighting has now become one of the most important aspects of a successful business as not only do you need lighting at night but interior light-ing has now become very important for proper illumination through the day!

Advancement in LED interior light-ing and “special effects” is now get-ting the attention it needs to increase in-store profitable sales but as well these in store sales can be driven by “exterior” lighting and special effects as well!

A prime example is the recent Sobey’s/Shell program in Quebec where a very unique LED colour chang-ing lighting effect in their new carwash has not only increased carwash sales over 40% but as well has increased in-store C store sales!

By Dave Bowen

When darkness descends what do you do –

“Turn on the lights”


LSI Exterior LED Interior Symmetric, asymmetric & adjustable canopy lights Recessed ambient lights

Recessed & linear soffit lights Pendant suspended lights

A wide range of forecourt lighting styles Adjustable accent lights

Sign and wall wash

LSI Industries, the world leader in LED canopy lights, offers a complete package of high performance LED solutions to bring

energy savings throughout your petroleum retail site.

For Additional Information, Please Contact:Dave Bowen, National Sales Manager1700 Baseline Road, Unit #5Courtice, Ontario L1E [email protected]

LSI Industries Has You Covered Inside and Out…

The fact this unusual eye catching carwash effect has attracted more ded-icated carwash clients has increased overall sales throughout these Sobey’s /Shell sites both in gas sales and in-store C store sales so overall “lighting “ has had a major contribution to overall site sales and profits

Obviously your “appearance” at night is critical to provide a clean, safe looking environment that wel-comes you to the site and invites you in to enjoy the total experience, as re-ally coming to your site “needs to be” an experience to set you aside from

competitors and increase your profits. New advancements in LED chip tech-nology with LSI Crossover canopy and site lighting LED products have led to higher illumination levels, better unifor-mity and low energy costs along with virtually no maintenance!

So the idea is to make the exterior portion of your site bright, clean and in-viting to bring clients in, then the inte-rior C Store lighting needs to take over and going into any C store should be a memorable experience to encourage repeat business and word of mouth new business to maximize profits. The fact your highest profits come from you Re-tail C store sales should be encourage-ment enough for you to want to have a nice, bright attractive interior, not only to promote a safe environment but to make your in-store products appealing to purchase and promote quality.

New architectural recessed or pen-dant mount/surface mount LED light-ing products allow you to make your interior look bright and fresh, inviting to enter and a reflection that you care about your customers by presenting an “enjoyable experience” for your clients. Once inside the store there are various ways to increase sales and profits with proper bright illuminated signage and graphics all that are now available in LED sources, be they backlit or edge lit which can also be seen quite easily from outside, once again inviting customers inside. These LED signs and graphics can also have “wow” factor with slow LED colour changing, activated “flash” effects when someone enters the store and located above feature products of the week and making it easy for your clients to find what they need in mini-mal time.

This technology is considered as ‘vi-sual communication” or “way finding” but new further advanced technology is now available through “remote wire-less” programming to communicative kiosks or small screens strategically lo-cated in key areas. This new low cost technology also allows you to offer your in-store suppliers an advertising venue which produces “ad value” as you rent or lease out the ad space, some sup-pliers will actually purchase this tech-nology for you but reserve the right to advertise only their products.

Wireless Remote technology has now expanded to the carwash as well, where


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weather proof communicative screens can be placed in the carwash to advertise C Store specials, suppliers give-aways and other in store promotions again maximizing exposure to your interior experience again while increasing profits. What gets lost a lot of times is the fact you have a Retail Petro site and C store with all kinds of potential space to utilize LED lighting technology, LED signage and Wireless

Remote Communication products but the site never really realizes all these capabilities.

LED canopy and site lighting is giv-ing a new visual prominence to any Re-tail site with proper colour temperature and a comfortable “daytime” illumina-tion and Webco/LSI LED lighting con-tinue to be the leaders in Canada with innovative technology to help you fur-ther your exposure and increase sales. The addition of new interior and special effects for inside and carwash as well have strengthened our positon to give our Retail Petro /C Store clients every advantage to increase sales and prof-

its and by adding other partners such as Wolfe Works for Wireless Remote Communications technology, LED Edge lit and backlit signage with graphics just further enhances our overall capabilities to your site.

Most provinces as well have LED re-bate incentive pro-grams for the use of LED technology and we can help you further as we are fully involved with these programs, these venues are designed to reward you for being energy and maintenance conscious and to promote “green” products and to miss out on these incentives is to miss out on free $$$ towards LED upgrades and make it even more econom-ical for you to have a “state of the art” Petro/ C Store site.

So it is a very competitive world out there so why not give yourself every opportunity to be the best you can be with bright energy saving sites, with exciting new LED technol-ogy inside and out, with the best advantages experienced LED lighting technology companies can give you and look to a company that gives you “one stop” shopping for all these unique products and technologies.

MOST PROVINCES HAVE LED RE-

BATE INCENTIVE PROGRAMS FOR THE USE OF LED

TECHNOLOGY AND WE CAN HELP

YOU FURTHER AS WE ARE FULLY

INVOLVED WITH THESE PROGRAMS


With the advancement of technology and competition with QSRs (Quick Service Restaurants), the convenience store industry is uniquely placed to capture a growing market. In the US, several convenience store franchises have already taken cues from QSRs and other food-service retailers such as Wawa and Quik-Trip by offering fresh food choices and making the in-store experience as seamless as possible. However, each of these big C-store players have one thing in common—they have distinct branding displayed across all of their POP (Point of Purchase).

In the past, C-store retailers haven’t been con-cerned with branding—what it means and what utilizing it can do for their store. Convenience stores met a very specific need; a quick, in-and-out shopping experience. Quickly disappear-ing are the days where a C-store can be viable as that non-descriptive variety store on the corner. Top tier operators have mastered the basics and are now expanding their offerings

by Sarah Daily

Make it POP!

with high-end decors, extensive food service, and aesthetically pleasing brands. This has enabled them to compete directly

with QSRs, coffee shops and even grocery stores. However, the operational basics still remain the foundation of a sustainable C-store business: quality service, cleanliness, and speed.

Branding is key in differentiating your store today. While a C-store owner executes the fun-damentals, without a brand, there is nothing to symbolize all that hard work. A brand will authen-tically represent your efforts in the minds of your customers, building loyalty and giving you instant recognition.

POP will not only draw your fueling customers into the store, it will incite trust into your beverage program so that you can become their regular beverage destination. POP includes ev-erything from marquees and pump toppers all the way down to flavor labels and air pot wraps. Disposable items such as

SO WHERE DOES POP COME INTO PLAY?

POP INCLUDES EVERYTHING FROM

MARQUEES AND PUMP TOPPERS ALL THE WAY DOWN TO

FLAVOR LABELS AND AIR POT WRAPS.


hot and cold cups, napkins, and foodservice packaging can act as walking advertisement for your store. Having a branded theme builds trust, confidence, and excitement in your cus-tomer. Consider these US industry statistics:• On average, 71 percent of a store’s total sales are motor

fuels, but motor fuels only account for 36 percent of profit dollars. The rest of the profit comes from in-store sales. For the 18-34 customer, drinks are big traffic drivers—47 per-cent say they purchase them. (NACS State of the Industry data)

• 87 percent of the convenience retail store beverages pur-chased are single serve (fountain & bottle/can) and most likely intended for immediate consumption. With single serve beverages being a key traffic driver in the store, it’s easy to see how POP is crucial to increase single serve beverage purchases. (iSHOP Study, © 2014 The Coca-Cola Company, August 2014 – March 2014)

• Hot and cold beverages supply 6% of in-store revenue, but over 11% of profit

• The biggest question is how to use POP to appeal to all your different customer types. Generally speaking, C-store shoppers can be broken down into the following four categories:

1. The Regulars. Your regulars are creatures of habit. They are the ones that visit your C-store every morning, afternoon, or evening because that’s their routine. A deviation from this routine makes them feel like their whole day is “off kilter”. Keeping these customers happy and satisfied is top priority.

2. The Community Resident. Their C-store is like a reliable friend—always there in case they need them. Going to their local C-store may not be a routine for them, but they know they can count on the C-store being there in an emergency. The C-store is a part of their closest choices in amenities, but it may not be a crucial element in their everyday lives. Turning this type of customer into a regular will come down to the fundamentals of the C-store as well as building trust through a branded POP program.

3. The Procrastinator. These customers have no loyalties with a brand or store. They go to the store because they have to. If you don’t have what they need, when they need it, they will go elsewhere—no questions asked. They want to go to the store, get what they need quickly, and leave. These custom-ers represent the biggest challenge when it comes to making a casual customer a loyal one. The surest way to get a foot in the door with this customer? Nail down the C-store basics: quality service, cleanliness, and above all—speed.

4. The Explorer. This person is open to new ideas. They will try anything once. They may not be brand loyal, but they could be if the right circumstances presented themselves. Their ex-periences with brands are more of an emotional one. Feed into their emotions by giving them a memorable experience right when they walk through the door of your C-store, and you’ve got them. What better way to do this than through POP? Keeping this customer satisfied through consistent stimulation and intrigue with incentives and rewards pro-grams.

By understanding the types of customers that walk through your door and what their needs are, you can better serve them through specific products, services, and programs. It’s easy to see how the needs of the “regular” may differ from the “procrastinator”. The “regulars” may be averse to change throughout the store appearance, but they can be appeased through loyalty and rewards programs for being your best customer. The “community resident” could be persuaded through competition with everyday item specials they might normally get at the grocery store. You could gain the “procrastinator’s” trust by always serving their needs quickly and not faltering on quality service and cleanliness. The “explorer” will be coerced by the experience you give them.


All of this can be best accomplished through branded POP both inside and outside of the store.

As more limited-service restaurants go upscale and com-petition becomes stiffer by the day, brands are finding that embracing the psychology of design is key to enhancing the guest experience. In essence, restaurants that have for so along designed their core around taste are now appealing to con-sumers’ other senses—sight, hearing, smell, and touch—to

influence behavior, increase customer satisfaction, and capture guest loyalty on a deeper level.

Make your customers experience the quality and trust behind the products you offer. Make your in-store beverage sales sky-rocket. Make it POP.

Sarah Daily is Marketing & E-commerce Manager with The Morrison Group.


DON’T DELAY THE INEVITABLEProper maintenance goes without saying, but it’s easy to procrastinate and before you know it winter is here. Don’t wait until the sub-freezing temperatures to do routine maintenance on your dryer system. It’s much easier to perform maintenance tasks now than in the dead of winter. Given there are parts that need replacing or other related problems, catching and repairing these now may save

your wash from down time during high volume winter days.Taking the time to do a quick inspection of the dryer system and

surrounding area is critical. Check to make sure any inlet region is not blocked. This is very important as blockage can have an adverse effect on dryer performance. Make sure to clean this area often and inspect the impellor(s). Remove any dirt, grime or wax build-up that could be impacting the impellors movement.

The blower is going to produce minimal vibrations in normal opera-tions. However, if you notice any unusually strong vibrations, this could be a sign of bigger problems. A foreign object in the blower, missing balance weight or even worn motor bearings can all be simple fixes. If these problems are caught early it could save big money in the long run.

Sometimes it’s actually more costly to continue fixing older equip-ment than investing in new. If it’s determined that new equipment is your best option, starting your research early may help give you time to

by George Schneider

Winter is on its way! Is your dryer system ready?

IT’S HARD TO BELIEVE THAT WINTER IS JUST AROUND THE CORNER. PLEASANT

TEMPERATURES WILL SOON CHANGE AND WINTERS WRATH WILL BECOME A REALITY. CAR

WASH OWNERS AND OPERATORS KNOW THIS TIME ALL TOO WELL. WHILE WINTER USUALLY MEANS

AN INCREASE IN BUSINESS IT ALSO COMES WITH A UNIQUE

SET OF CHALLENGES FOR WASHES IN COLD CLIMATES.

WINTER MEANS FROZEN WATER, DIRTIER VEHICLES AND MORE ENERGY CONSUMPTION.

PROPER MAINTENANCE OF EXISTING DRYING EQUIPMENT

IS CRITICAL AND IF NEW EQUIPMENT IS ADVISED, BEING

EDUCATED ON YOUR CHOICES CAN MAKE ALL THE DIFFERENCE

THIS WINTER.

42 September | October 2014 NEW REPS WELCOME Products subject to change without notice 9CCC14

CONVENIENCE & CARWASH CANADA 43NEW REPS WELCOME Products subject to change without notice 9CCC14

shop, install and begin using the new dryer before the winter fully sets in.

THE RIGHT INVESTMENT FOR THE FUTURECar wash drying equipment has come a long way and an investment in a new machine now might save your wash big money over the long term. There are current dryer models on the market that offer fully automated drying. They come equipped with sophisticated electronics that can recognize the type of vehicle and follow the contours, stripping the water precisely off the surface, without ever physically touching the vehicle itself.

When shopping for new equip-ment it’s imperative to be aware of how to properly compare dryer sys-tems. Traditionally, most tend to use the CFMs (cubic feet per minute) produced by a dryer as a measure-ment of dryer capability. CFM de-scribes the volume of the air that is being moved by the dryer. However, just because a larger volume of air is being moved does not necessarily mean a dryer vehicle. The key to an effective drying system is the velocity of air delivered to the cars surface. Most dryers move a lot of air (CFMs), but without the pressure behind it. The result is the air disperses and doesn’t reach the car effectively. In addition, this method of drying also requires greater horsepower in order to try and achieve favourable results. When designed properly, a dryer can deliver air harder, faster, and with pin-point accuracy. This actually can require less horsepower and provide an overall dryer vehicle surface.

Aside from the air velocity, it’s also important to work with a manufacturer that can customize the drying equipment to fit specific needs if any should arise. Situations such as space constraints, noise restrictions and unique architecture installs are all possibilities.

COLD WEATHER DOES NOT MEAN COLD PROFITSWinter can be an expensive time for most car wash operations. Energy consumption increases can certainly have an impact on your bottom line. While some energy costs are out of your control, there are ways to greatly reduce energy usage when it comes to your car wash’s dryer system. Some manufacturers supply optional equipment that can greatly reduce horsepower without sacrificing dryer performance. Products such as a VFD or Variable Frequency Drive is one such option. While a VFD may reduce electricity usage, they can be quite costly. It’s important to work closely with your manufacturer to make sure the cost of a VFD will be beneficial to your operation. A gate system might prove to be a more cost effective option. With a gate system the demand rate is reduced by shortening the ramp-up time on the initial startup. Also, eliminating the demand rate between vehicles, ultimately reducing electricity usage without affecting dryer

performance. A few manufactures offer gate systems that can be optionally purchased along with new dryers as well as easily installed on some older existing units. Exploring energy saving options today will help keep your profits from going cold in the winter months.

DRYING & HEATING ALL AT ONCEWashes that need to operate in extreme cold conditions may find it necessary to heat their tunnel. Aside from keeping pipes from freezing and preventing ice build-up, a tunnel heater can also aid in the drying process. There are manufacturers that build heating products specifically for use along with their drying equipment. The benefit to using this type of heater is the dryer and heater system may work as one. You are basically heating the air that is already being moved by the dryer. Along with the energy savings, since the air produced by the dryer will now be in excess of 150°F, this may also help dry vehicles faster. Depending on the climate, a tunnel heater might be an extremely profitable addition to a complete drying system.

The drying system is a key component to a successful car wash. Having a dryer that is not properly drying vehicles can quickly turn loyal customers away. The good news is that with regular maintenance and/or purchasing the right drying equip-ment for your specific needs, will keep your wash running at optimal performance all winter. In turn, help improve your bot-tom line all year long.

ABOUT THE AUTHORProto-Vest, Inc. is a leading manufacturer of car wash drying equipment. With an extensive line of dryers for automatic rollovers to conveyor tunnels, Proto-Vest is “the ultimate in drying technology.” To learn more call 800.521.8218 or visit www.protovest.com.

Q&A44 September | October 2014

CARWASHQUESTION 1:I have 12' X 14' Industrial Doors with all Carwash Galvanized hardware. My problem relates to winter operation of the doors and being in the Yukon that is about half of the year. We don’t have much extreme cold, but do spend a fair amount of time around -15 to -25. In these weather conditions water running down the inside of the doors go in-between the panels and freezes. When you lift the door the panels open as they go around the curve at the top, and the ice builds. As the door closes this buildup of ice pries the panels farther and farther apart pulling the bolts out of the panels.

The fundamental problem stems from the design of the door panels that are designed with a stepped feature to keep water from coming through the cracks in a rainstorm and this design makes the water that hits on the inside flow out which forms the ice.

As a bit of ice forms in a few spots it pries the cracks open allowing more and more cold air in and perpetuating the problem. We have tried Alcohol, Hair driers, Heat Guns, scrapers and wood chisels. Once it starts it is very hard to get rid of it until it warms up. We need a door panel that is designed to keep water in the building and does not allow it to get out and cause this problem. BH

ANSWER 1:

Ice is always a difficult problem to overcome in the extreme cold climates. Unfortunately, there is not much you can do to retrofit an existing door that is having these issues. If you ever replace the door, be sure to look for the following features in the new door.1. Make sure the framing of the door is sloped and not squared. Sloped rails will force

the water that hits the door to run off the door immediately rather than pooling on a ledge and allowing time to freeze.

2. Make sure you have foam tape between the sections to reduce the gap created when the sections go through the radius of the track.

3. Look at plastic hardware. This does not necessarily reduce the amount of water that hits the door, but plastic hardware will not conduct cold like steel will and therefore will reduce the amount of ice that builds up on the door and hardware. Plastic track is available as well as plastic hinges to go on the panels.

QUESTION 2:

What due diligence should a car wash operator perform before buying any car wash door?

Q&ACONVENIENCE & CARWASH CANADA 45

Sponsored by

ANSWER 2:

Most people don’t understand the amount of options that are available in car wash door packages. It is very important to sit down with your distributor or the manufacturer of the product and look specifically at your location and your climate to determine the package that is right for you. A polycarbonate door package will give you complete security and a higher R-Value than a vinyl roll up door. However, the roll up style door will operate faster and has the ability to be struck by a vehicle and automatically reset into the track on the next cycle. What is more important for your location? The control package you will need depends on what type of wash you operate. Will the carwash equipment control all functions of the door opening and closing or do you need to add loops, eyes, timers, etc. to the door control box? There are different options for emergency exit control options as well. Some locations that have full time attendants and aren’t concerned with customers getting trapped in the bay, yet other washes are unattended and may need to have an e-open option for such instances as power failure. Obviously the amount of times a door cycles per day, the climate, and the amount of water and chemical that is sprayed onto the equipment varies by site. Make sure you discuss all of these items before deciding on which door packages is best for you.

QUESTION 3:

My springs keep breaking. What options do I have other than torsion springs on my door.

ANSWER 3:

All overhead doors need to have a counterbalance system. The options are

torsion springs, cable counterweight, or strap counterweight.

Torsion springs are a very common in the door industry. However, the maxi-mum cycle rating on springs is 100,000 cycles. In a carwash, when your springs break, it is typically impossible to re-move them from the shaft to replace them so you usually end up replacing your shaftline everytime springs break.

Cable counterweight systems typical-ly operate with a drum on the shaft and a large weight canister. A cable will at-tach to the drum and then run through a pulley system to the weight canister and then anchor to the wall. A cable coun-terweight system will typically get more cycles than torsion springs and can be replaced without replacing the entire

shaftline, but still has many issues with cables breaking and parts wearing out or rusting in the car wash environment.

The Strapeze counterbalance system is a nylon strap with stackable weights that mounts the same way as the cable counterweight. However, the advan-tages are numerous. The system aver-ages around 500,000 cycles before the strap needs to be replaced. Replacing the strap is very easy and cost effective and does not require replacing the en-tire shaftline. The best part is that this system does not require any mainte-nance and is easier and safer to install and or service than torsion springs or cable counterweights.

CARWASH

ENCLOSURES

ISTOBAL USA · 1100 Page Street Bristol, VA 24201 · 800 336 8795 · [email protected] · www.istobalusa.com

HOW IMPORTANT IS WINNING.......EVERY TIME?

Our M’NEX Series of Premium Rollovers, Our Fleet Rollover - The M’SMART, and our Touch-Free Overhead - The TRACER OH1, provide operators with all the tools needed to Win Customers. Combining versatile solutions with the latest technology, and customer appealing designs that set the standard in the carwash world. Contact us today for more information and to �nd the ISTOBAL distributor in your area


ENCLOSURES

ISTOBAL USA · 1100 Page Street Bristol, VA 24201 · 800 336 8795 · [email protected] · www.istobalusa.com

HOW IMPORTANT IS WINNING.......EVERY TIME?

Our M’NEX Series of Premium Rollovers, Our Fleet Rollover - The M’SMART, and our Touch-Free Overhead - The TRACER OH1, provide operators with all the tools needed to Win Customers. Combining versatile solutions with the latest technology, and customer appealing designs that set the standard in the carwash world. Contact us today for more information and to �nd the ISTOBAL distributor in your area

When the designs were being drawn for Vancouver Island’s Sooke Car Wash and Detailing Centre, site Manager Nathan Myhr listened to what customers had to say. Initially, customers were concerned that a self-serve car wash meant that no one would be there to assist them if they had questions or ran into problems. But self-service doesn’t mean you don’t get great service. “We built Sooke Car Wash and Detailing Centre solely with our customers and the community in mind”, said Myhr.

The site features one automatic carwash and two self-serve bays. And for those do-it-yourself drivers, four vacuums are ready to go. If you prefer,

Sooke has a full service detailing area that will leave cars looking like new. Customers don’t have to pick and choose the way they clean their cars—Sooke’s got it all.

The automatic wash was chosen for its clean and profes-sional look and the ability to conduct a soft touch as well as a no touch option, which some customers prefer. The site uses an Istobal “M-NEX22” model wash that combines the highest quality wash with an innovative and attractive new design. This no touch option is one way to give customers the options they are looking for.

Sooke Car Wash worked with P.D. McLAREN in Vancou-ver to find the right car wash match for their specific cus-tomer needs. “ Sooke Car Wash customers wanted some-thing different than the traditional touch free washes they

usually see on Vancouver Island, they wanted the best and the Istobal car wash met that need, “ said Ian Burton, General Sales Manager at P.D. McLAREN.” Sooke’s customers prefer a high end car wash option and the site delivers that to them.

“We are the only Car Wash in Sooke that has the no touch option. Though the soft touch tends to be the more popular option, it was im-

CLEAN CARS AND HAPPY CUSTOMERS IS WHAT RUNS SOOKE CAR WASH AND DETAILING CENTRE ON VANCOUVER ISLAND.

by Julien Holdenried

At Sooke Car Wash – it’s all about clean cars and happy people.



perative that we gave our customer the choice”, said Myhr.

And, you don’t have to search around for quarters or cash to use on site. In-stead Sooke’s onsite attendants will transfer cash value to Customer Value Cards they can use anywhere at the lo-cation. As a bonus for customers who load a value card with $20.00, Sooke Carwash will give them an additional $4.00 as an added value. It’s their way of saying thanks to customers. More, Sooke Car Wash customers who regis-ter get one free wash on their value card to use on their birthdays.

While the Carwash was designed as an automated site that did not require attendants or daily operations staff, they still have attendants on hand to

answer questions and help customers. Where Sooke is unique is that they also meet and greet each customer before or after their service to connect with them. “This allows us to make strong connections with the small community

of Sooke, and at the same time we get to assess how customers feel as they enter our wash as well as how well the wash performs”, said Myhr.

The site’s overall motto has been “Clean Cars and Happy People” but they also want customers know that they go above and beyond the average car wash by taking every step to give their customers a great experience. To make their customers happy, Sooke staff will do what it takes to lighten a customer’s day, perhaps even telling a joke or two to put a smile on their face. They also support their community by offering a fundraising program that local churches or athletic teams can use to raise mon-ey. You can visit them online to find out more about ways to use their car wash

for fundraising events.According to Myhr, giving back to customers is #1 at Sooke Car Wash. “Clean cars mean happy people,” he says.

WHERE SOOKE IS UNIQUE IS THAT THEY ALSO MEET AND GREET EACH CUSTOMER BEFORE OR AFTER THEIR SERVICE TO CONNECT WITH THEM.

For more information on Sooke Car Wash and Detailing Centre visit one of these sites:

www.facebook.com/sookecarwashwww.twitter.com/sookecarwashwww.sookecarwash.ca


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OPW 68EZR Convenience & Carwash SEP-OCT ad.indd 1 8/4/14 10:14 AM

Upselling Comes to Canada



Like any other retail industry, convenience stores should strive to influence consumers at the

point of purchase – the coveted impulse buy. With eroding fuel margins and increasing competition

from drug stores and quick service retailers (QSRs), c-stores need to adapt the way they interact with

their customers in the store. Driving them into the store is a win in itself since only one third of fuelling

consumers enter the store. And once a consumer is inside, retailers need to take advantage of the

opportunity to upsell them with high margin items.

In the past, various basic methods have proven effective to upsell customers in the store. Intelligent

promotions, a friendly and capable cashier, and well-placed signage can all drive growth of in-store

sales. All of these tactics still work today, but they are evolving to incorporate cutting-edge technologies

which are beginning to drive sales for retailers in Canada.

by Sam Fyzek



Take Control — with Back-Office Software

Impulse, it integrates with Gilbarco’s Passport® point of sale system. Here are three key ways in which Impulse instills a culture of upselling:

INTELLIGENT PROMOTIONSThe process for the customer and the cashier is simple, but the technology driving the process is quite sophisticated. Impulse promotions are driven by two factors: retailer-driven content and an exclusive affinity engine. The affinity engine uses sophisticated algorithms, purchase history, price book information, promotion schedule, time of day, and more to suggest precisely the right upsell item to each consumer. The affinity engine learns over time, meaning it keeps track of what promotions are most effective so

it can use them in the future, becoming more effective the longer you use it. The system also automatically tailors graphics and messages, fur ther customizing the promotion

and the customer experience in the store.

A FRIENDLY AND CAPABLE CASHIER

In the c-store industry in particular, great customer service

leads to customer loyalty. A friendly cashier with

a deep knowledge of the promotional calendar not only creates a welcoming environment for customers but also drives higher margin sales by perfecting a personal upselling style. Impulse uses its powerful technology to provide cashiers with the visual prompt and relevant offer to present to each customer.

THEY THEN FOLLOWED THAT QUESTION WITH AN OFFER TO PURCHASE A FOUNTAIN DRINK – UPSELLING AT ITS FINEST. THE RESULT OF THE SUMMER

LONG PROMOTION WAS A 45% INCREASE IN FOUNTAIN DRINK SALES.

HOW UPSELLING TECHNOLOGY AT THE POS WORKSUpselling at the POS is one of the new technologies c-stores are using to build a profitable in-store strategy. For example, Gilbarco Veeder-Root’s Impulse™ Upselling solution combines the traditional tactics previously mentioned into a color screen at the counter. Here’s how it works:• A 25cm color touch screen, attached

to the pole at the point of sale and facing the consumer, displays con-tent.

• Another screen facing the cashier dis-plays items to upsell each individual customer.

• The cashier screen shows a prompt to the cashier, and the consumer sees a corresponding promotion. The cashier can then verbally upsell to complement the promotion on the screen.

Upselling solutions usually depend on the integration with the point of sale and the back office. In the case of

Quality> Superior durability> Best-in-industry 2-year warranty with 4-year corrosion warranty on visible surfaces> Solid metal frame> Sheathing with automotive-quality coatings> High-quality PPU lenses protect against scratching and cracking> 5.7” colour screen > 3M quality speakers> High-speed 6” printer with superior graphics capabilities

> Lowest cost of ownership> Easy installation> Roomy hydraulics cabinet> Superior usability with positive feedback grade selects, angled host outlet castings and ergonomic nozzle boots> Best distribution and service network in CanadaSecurity> Better physical fuel protection from a PIN-protected manager keypad, optional meter collar and a variety of cabinet locking options

> Better payment security options, including a secure tribrid card reader, encrypting PIN pad, and full EMV and Interac certified CRINDs> Separate access and security for paper replacement only> More payment options, including RFID, contactless payment and barcode readers

MI Petro and MPI(403) 266-5558 [email protected] www.mipetro.com

Ph: 780.577.5700 Fax: 780.577.5701

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McIntosh Petroleum Truck Prf.ai

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2010\M

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FUTURE READYPAST PROVEN ™



WELL PLACED SIGNAGEWithout a prominent and effective location for its signage, even the most attractive promotion will have limited success. A consumer needs to be aware of a promotion for it to work, and the counter of the c-store is prime real estate. Impulse uses a large color touch screen attached to the display pole of the point of sale to engage customers at the counter. By mounting the screen on the pole, retailers can still use the counter space to sell items.

UPSELLING IN THE USA large, US-based retailer used Impulse to drive a strategic fountain drink promotion. After investing significantly in their fountain drink offering, this retailer wanted to use their social media channels and upselling screen to promote a contest. To complement their social media push, they used the Impulse screen to show a combination of customer surveys and ads related to the contest. They showed customers checking out in their stores the yes or no question: “Do you know we are giving 3 lucky winners free fountain drinks for a year?” They then followed that question with an offer to purchase a fountain drink – upselling at its finest. The result of the summer long promotion was a 45% increase in fountain drink sales.

UPSELLING IN CANADAIn the US, Impulse has been consistently increasing retailers’ sales 3-5% on promoted items for a few years now. And the system is also at work with at least one Canadian retailer who is using the technology to influence their consumers’ purchasing decisions. Wilsons Gas Stops, who operate 56 stores in Nova Scotia, recently piloted the Impulse Upselling solution, seeking to increase sales and differentiate their sites. “We are always looking for cutting-edge technology to

set our stores apart and grow our sales,” said Eric Noël of Wilson Fuel.

Just as the c-store industry becomes more technologically advanced, so does the technology needed to capture the consumer’s interest at the point of purchase. Recent innovative functional-ity additions to Impulse include digital punch cards, digital scratch-off games,

and customer surveys. Retailers are becoming more creative to meet their sales goals, and those who can adapt technology to that end will prove the most successful over the coming years.

THEY THEN FOLLOWED THAT QUESTION WITH AN OFFER TO PURCHASE A FOUNTAIN DRINK – UPSELLING AT ITS FINEST. THE RESULT OF THE

SUMMER LONG PROMOTION WAS A 45% INCREASE IN FOUNTAIN DRINK SALES.

Welcome to the Forward-Thinking Forecourt.The Wayne Fusion™ Forecourt System puts you in control of your fueling site. With a new hardware platform design, the Fusion forecourt controller continues to help you command your entire retail fueling station from point-of-sale (POS) systems and fuel inventory to fuel costs and margins. Easier to service and secure, the new Fusion forecourt controller is packed with performance-enhancing technology for faster speeds, better responsiveness, and more connectivity.

Site M

anagement

POS System

s

Fuel

Inventory

Promotions

Dispenser Operat

ions

Price Signage

Remote Access

Forecourt Sales

Discover the new face of control at Wayne.com

© 2014. Wayne, the Wayne logo, Fusion and combinations thereof are trademarks or registered trademarks of Wayne Fueling Systems in the United States and other countries. Other names are for informational purposes and may be trademarks of their respective owners. All rights reserved.08052014v3

Austin, Texas, USA I Malmö, Sweden I Rio de Janeiro, Brazil I Shanghai, China

75673_Fusion2_PrintAd_CW&CS_08052014w.indd 1 8/5/2014 3:44:37 PM


My Journey Along the Pacific West Coast Trail

by Brenda Johnstone

T his summer I embarked on the journey of a life time. Well to me it is the test of

my own strength and willpower. After training for more than six months doing lunges, weights, squats and interval cardio training I left home to test myself alongside a great group amid the beauty that is the Pacific West Coast Trail.

Day One was a 6km hike that took us almost nine hours. It was a pro-cess of slow torturous hiking through spectacular old growth forests of cedar trees large enough to walk through their root systems. Overhead was a magical forest of moss draped branches with circumference larger than most trees in our neighbourhood back home. We walked, crawled uphill for most of the morning winding our way along the precarious trail through mystical forest. There is an almost eerie feel as if one could hear ship-wrecked survivors from centuries past as they traversed on their journey to safe havens and civilization, and here we were on a summer adventure. This trail was originally a trail that was carved out by shipwrecked sailors

who made their way up the cliffs to the forest and who had to bushwhack to safety. This was also the original telegraph line route. There are still many of these huge telegraph cables the size of my wrist running strung up among the trees, some with huge spikes holding them up and others dragging the ground.

There were 12 different ladders today. These I must climb up and down carrying a 40+ pound pack. We stopped every km or so to drink or have a snack or just catch our breath. We made it to the end of this day by 6pm where we setup camp. Oh my goodness what have I gotten myself into? I wasn’t sure if I could actually do this hike. I was hot, so tired and feeling like I was going to die. I had a couple Ibuprofen and a salt liquorice. Twenty minutes later I felt like a million bucks and ready to start day two. Jessica, fellow hiker and nurse, figured I had a touch of heat exhaus-tion and joyfully told me after my 20- minute lie down I looked a whole lot better. Off to bed by 10:00 after a gourmet dinner by campfire ready for the next adventure.


Day two began early, again, up at 6:00 am on the trail by 8:00. My ankles are swollen and my legs are stiff. The air mattress is not a pillow top mattress for sure though the tent is comfortable if incredibly small; I can’t turn over. We’re encouraged each night to put our “smellies” (anything with a scent) into the bear bags so that we don’t encourage any camp creatures.

Today we hike the beach, Boulder Day. What fun! Walking to the beach there is a message written, “Steve must die” (more on this later). This

day is akin to being 10 years old and climbing up and over around and squeez-ing through large boulders anyway you can. Fabulous day! So much fun, although poor Dave hated it. There is nothing like spending a day with the forest on one side and crashing ocean on the other as you meander through huge boulders. Best day of all with tidal basins and sandstone tidal plains. We lunched on top of sand-stone flats overlooking many small fishing boats before making our way up into the forest. This portion of the forest offered large century old cedar trees and stumps from long ago logging as well as sections with slew like mud pits that we had to slog through.

We reached camp with only three long downward ladders. There is one of three

For the complete tale and photo library visit: www.convenienceandcarwash. com


cable cars here. We had a choice of walking across the dry creek bed or taking the cable car. I wanted the car. Beth pulled me across while Dave stood beneath with the camera.

We arrive in camp and find many other campers already setup. We’re at the bottom of huge 20-storey high cliffs of sandstone and forest with the ocean in front. Life is good.

Camp is a wonderful site to see. There are many other hikers in this site. Huge great trees that have been washed up on shore are the walls to the camp sites. We setup camp and wait for Beth and Tyler to present the goods. Food is amazingly great out here. Everything we can eat can be eaten with a bowl and spoon. Tonight we had chilli, fabulous.

After dinner we were treated to one of the Guard-

ians of the Trail. Corey told very interesting stories of the local native cultures followed by native songs.Day three. Ladder day. We’d heard about this day and had been dreading it…

There is nothing like spending a day with the forest on one side and crashing ocean on the other as you meander through huge boulders.

WHAT’S NEW


Civilight enters the North American marketplaceLighting innovator offers LED retrofit lamps with industry-leading light output Civilight North America announces its entry into the LED lighting category and the availability of high quality, high performance indoor LED lamps in the United States, Mexico and Canada. Civilight North America focuses solely on LED products and offers a complete line of indoor LED lamps, with three series – Architectural (highest quality), Professional (best price-performance) and Commercial (best ROI) – in PARs, BRs, linear tubes, bulbs (A19 and candelabra) and spots (MR16s and GU10s). The company also offers LED downlights for an integrated solution.

Backed by its global distribution network, Civilight has established a reputation for industry-leading, performance LED lamps that offer up to a 97 color rendering index (CRI), along with R9 values that are among the highest in the industry and ensure superior color render-ing. The company utilizes a strictly enforced quality assurance/quality control system that is ISO9001:2008 certified for research and development, production of LED products, LED lighting products and power supplies.

Civilight’s LED retrofit lamps are designed to offer a competitive return on investment and are ideal for commercial, industrial and residential applications, including retail, hospitality, office, restau-rant, worship hall, government, showroom facilities and residential homes. Civilight’s LED lamps reduce energy consumption by up to 85 percent compared to standard incandescent counterparts. The lamps provide an L70-rated lifetime of up to 40,000 hours, which equates to more than 36.5 years if operating three hours per day.

For more information on Civilight visit: www.civilight-na.com.

OPW Releases New 68EZR Reconnectable Breakaway Valve Technological Breakthrough Makes This The Fastest and Easiest Reconnectable Breakaway in the IndustryHAMILTON, OH – July 15, 2014 – OPW, a Dover Company (NYSE:

DOV) and the global leader in fluid-handling solu-tions, is proud to announce the release of its new 68EZR Reconnectable Breakaway Valve.

The OPW 68EZR Reconnectable Breakaway Valve has been specifically designed for retail fueling operations to help protect dispensing equipment and customer vehicles from potential damage and customers and attendants from a potential hazard-ous situation in the event of a drive away. The

OPW 68EZR uses patent pending, UL listed innovation to ensure that it is not only the fastest and easiest breakaway in the industry to reconnect but also the one that delivers the greatest peace of mind that it is securely reconnected. The 68EZR delivers trusted OPW quality and proven technology to

the retail fueling market at the lowest cost of ownership.

Unlike any other reconnectable breakaway on the market, theOPW 68EZR features:• Fast and Easy Reconnection

• Clear Visual Reconnection Instructions

• An Audible Click and Green Indicator to let you know it is Locked and Secure

• Trusted and Proven Technology

• No Annual Maintenance

• Lowest Overall Total Cost of Ownership

The 68EZR features simple “Push-Twist-Click” technology, which makes any drive-away scenario a snap to fix. Simply realign the valve, push in and then twist until you hear the audible click and see the green indicator in cover’s outer shell. Unlike other break-away valves, the click sound and the green indicator give you complete peace of mind assurance that the valve has been securely reattached. The 68EZR is built on the proven and trusted 66REC breakaway technology platform – the most specified reconnect-able breakaway in the world since 1996. A time tested, field proven solution.

To learn more about the new OPW 68EZR, please visit: www.68ezr.com

PDQ and Dover Foundation Donate $10,000 To Make-A-Wish® FoundationAs part of its ongoing campaign to support the charitable work of organizations that serve local residents, PDQ Manufacturing, Inc., an industry-leading manufacturer of in-bay automatic vehicle wash systems, is honored to announce that it has made a $5,000 donation to the Make-A-Wish® Foundation of Wisconsin. The amount was equaled through a matching-grant initiative created by the Dover Foundation, which is the philanthropic arm of PDQ’s parent company, Dover Corporation, for a total donation of $10,000. The Dover Foundation was created in 2011 as a way to help support not-for-profit organizations, causes and/or projects that benefit the local communities in which its operating companies are located.

This is the third consecutive year that PDQ and the Dover Foundation have made a donation to Make-A-Wish of Wisconsin, which grants the wishes of children who have been diagnosed with life-threatening medical conditions. Specifically, this year’s donations will help make the wishes of two ill Wisconsin children come true:

• Alyssa, a teenager diagnosed with cystic fibrosis, will see her wish of traveling to Italy with her family fulfilled

• Steven, a three-year-old diagnosed with hypoplastic left heart syndrome, a congenital heart defect, experienced his wish of traveling to the Walt Disney World® Resort with his family

For more information about PDQ Manufacturing, please visit www.pdqinc.com. For more information on the Make-A-Wish® Foundation of Wisconsin, please visit www.wisconsin.wish.org. For more information about Dover Corporation and the Dover Foundation, please visit www.dovercorporation.com.

A New Kind Of Bar…A New Kind Of EnergySolo Gi® Nutrition has introduced a better-for-you energy bar for on the go consumers. Providing a nutritious boost of energy that doesn’t fade, with a candy bar’s taste, is what SoLo GI Nutrition & Energy Bars are all about. SoLo Bars are not only gluten-free, their unique formulation which is high in protein and fiber generates a lower glycemic response that sustains energy, prevents cravings and promote health as well as being nutritionally rich and delicious.

Finalist in the Retail Council of Canada “Grand Prix Award” for Best Snack of the Year, SoLo Bars are available in eight indulgent flavours- Apple Cinnamon with Quinoa, Mocha Fudge and Dark Chocolate Almond or stand by favorites Peanut Power, Chocolate Charger and yogurt coated Lemon Lift.

For more information about SoLo Gi Nutri-tion & Energy Bars, visit: www.soloenergybar.ca/pressroom/


WEX CanadaBuilding on its 30 years of success with WEX Fleet fuel cards, WEX Inc., a leading provider of corporate payment solutions, is expanding into Canada to address the needs of Canadian businesses in their fleet marketplace.

“Currently, our proprietary fuel card network is helping U.S. fleets that are traveling to Canada to reduce costs and fraud, use the same trusted fuel card they are accustomed to in the United States, and streamline reporting for Canadian transactions into the WEXOnline portal they are already using,” said Bernie Kavanagh, vice president of fleet direct relationship management for WEX.

Many Canadian business managers use debit cards, credit cards, or even cash to fuel their vehicles. This leads to the administrative hassles of sorting through receipts and bank card statements, while undergoing a lengthy reimbursement process that consumes time and, ultimately, money. To streamline this process, WEX arranges with fuel merchants for universal access to their locations, and digitizes all transaction information. The WEXOnline portal simplifies reporting and allows for controls over what is being spent, when, and by whom. Most businesses report the WEX Fleet card has helped them save up to 15 percent on their fleet management expenses relating to fuel and service.

Another issue that WEX helps fleet managers with is card acceptance.

“For Canadian fleets, we understand that broad fuel card acceptance is a top factor because drivers tend to travel extensively across all Canadian regions, and they want an easy to use, cost-savings solution that provides superior reporting and tracking features,” Kavanagh continued. “So, in the coming months, we are planning to introduce a universally accepted, first-of-its-kind WEX Fleet Canada fuel card to local markets to provide a comprehensive solution including the aforementioned benefits, additional security and control, and more features.”

Traditionally, many card issuers run on the rails of major credit card companies, which are designed for consumer use. As a result, they lack the data businesses need to make critical decisions and control expenses.

With WEX’s proprietary network, businesses gain access to critical tools and custom reporting, and Canadian fleet managers can soon receive the following enhanced benefits already available to U.S.-based fleets:

• Fraud Prevention – Because WEX owns the back-end systems that process each transaction, it can prompt for specific security identification features that allow the fleet manager to control what is being spent and reduce the potential for card misuse.

• Controlling Transactions at the Product Level – with WEX’s technology, businesses of all sizes can control which products employees are purchasing and when. So, for example, if a business wants their drivers to purchase no more than $50 per transaction, on Mondays and Wednesdays, from 9:00 AM – 5:00 p.m., those limits can be securely set while the system does the rest.

• Enhanced Level III Data Capture and Tracking – Arguably one of the most important tools that a fleet manager can utilize, Level III data is captured on WEX’s cards electronically. This data goes beyond the basics that credit cards offer and includes more specific detail such as odometer readings, driver IDs, job numbers and other unique indicators that enhance tracking and accountability for the fleet.

• Universal Acceptance – Many card programs have acceptance at a limited network of locations. Others tout widespread acceptance, but use a major credit card brand’s back-end rails. WEX provides the best of both worlds — acceptance at major fuel merchants in Canada, and the portability to fuel across the border in the U.S. This allows businesses to choose which major fuel brand is best for them on any given day.

So far, WEX has forged agreements with 10 Canadian fuel merchants, including Esso, Centex, Western Petroleum, 7-Eleven, and Pioneer. Together, they represent more than 2.500 total fuel merchant locations in Canada. In the coming months, WEX will be actively expanding this network and signing new agreements with Canadian fuel merchants.

Add Biometric ID without Replacing Card ReadersMoving the biometric technology from the reader to the card, Zwipe’s innovative on-card authentication gives convenience stores the ability to upgrade their access control systems to biometric practically overnight. Eliminating the need to swap out traditional card readers for biometric readers, Zwipe provides a simple and cost-effective solution for biometric access

control. The contactless Zwipe biometric card reads the user’s fingerprint in less than one second and, once verified, sends a signal to the reader to unlock the door. This eliminates the risk of lost or stolen cards being used for unauthorized access as well as strengthening the audit trail of accountability.

Eliminating the problems of solely deploying PINs and standard cards, the contactless Zwipe biometric card lets convenience employees authenticate themselves directly on the card through a fingerprint. The on-card fingerprint scanner with 3D capacitive technology resides on the contactless smart card which has uni-versal compatibility with all ISO 14443 contactless card readers. The Zwipe biometric card is DESFIRE EV1 and MIFARE Classic compatible.

The biometric card is safer to use than other available ID and authentication solutions on the market today. The fingerprint data is captured by the on-card fingerprint scanner and is there-after encrypted and stored only inside the card. No exchange of data is conducted with external systems. This provides secure template management since the fingerprint never leaves the card. It also eliminates user concerns with privacy issues. The card is unique to the user and only the authorized cardholder can activate card communication with the reader. For more information visit www.zwipe.com.

Ad IndexAirLift Doors ....................................................................... 48AirServ ................................................................................ 32Bulloch Technologies ........................................................ 37Canadian Organic Popcorn ............................................. 31Core-Mark Int’l ............................................................. 20, 24Direct Cash ....................................................................OBCDresser Wayne ................................................................... 55Gourmet Chips ................................................................ IBCInnovative Control Systems .............................................. 40Istobal USA ........................................................................ 46Kleen-Rite .......................................................................... 23LSI / Webco ....................................................................... 34MI Petro/McIntosh Petroleum ......................................... 53Muscle Mlk ......................................................................... 18Naturo Group .................................................................... 16Nat’l Environmental Fibreglas ......................................... 54Nestle Waters .................................................................... 17Playboy Energy ......................................................... IFC, 14Solo GI ................................................................................ 26OPW Fuel ........................................................................... 50PDQ Manufacturing ......................................................... 38Petroleum Equipment Institute ...................................... 43ProtoVest ............................................................................ 42Scholten’s ........................................................................... 28TFB & Associates............................................................... 11The Scan Group ............................................................... 52Turtle Wax .......................................................................... 45Western Refrigeration ....................................................... 35WPMA ................................................................................ 30

WHAT’S NEW


P.D. McLaren Limited names John Allen to both partner and Vice President, Sales & Marketing.

Allen joined the company in August 1997 and moved from Montreal to Toronto to take over the Eastern Canada Operations. With years’ of experience in both the petroleum and vehicle wash equipment sales and service, John is a valued asset to P.D. McLaren Limited’s and has been instrumental in the growth within the region.

For more information on P.D. McLaren Limited visit www.pdmclaren.com [email protected] or call (905) 428-8403.

Wayne Fueling Systems, has announced the launch of a next generation electronic payment system (EPS) solution in collaboration with Intel Services using its ‘Platform for Retail’ software. The Cloud-based solution, benefiting the fuel retail industry, processes electronic payment transactions with additional payment security via tokenization – a secure encryption process – at the fuel dispenser or point-of-sale (POS) and simplifies operations across a network of fueling sites.

Wayne’s EPS in the Cloud solution uses Intel Services Platform for Retail software to help fuel retailers deploy industry payment changes across multiple sites virtually instantaneously. The technology, featuring an Intel Atom processor in the Wayne Fusion™ forecourt controller, helps position fuel retailers to meet current and future payment compliance in a quicker and more efficient manner.

“Using Intel’s Cloud hosted service for Wayne’s EPS in the Cloud solution allows our customers to bring new payment capability to industry much faster, with greater security while meeting payment compliance needs

Peninsula Co-op invites applications for the position of Assistant Petroleum Operations Manager

Join the team at our member-owned retail co-operative with locations throughout Greater Victoria and southern Vancouver Island, BC. We are

growing and looking for someone to help support and guide our gas and convenience centre operations.

Learn more about the Co-op and this opportunity by visiting our website.

www.peninsulaco-op.com

like PCI and EMV,” says Tom Chittenden, Senior Manager, Strategic Initiatives, Wayne Fueling Systems. “With mobile, EMV, PCI, point-to-point encryption, and other new payment technologies, the changes required at the site to stay current can equate to a lot of software upgrades and potential downtime for the location. Deploying payment capability in the Cloud allows our customers to make changes to the way payment transactions are handled with less impact to the site.”

Furthermore, this Cloud-based EPS solution offers an additional level of secured transaction for the customer and the retailer by tokenizing the transactions – a process where-by credit card data (user name, card number, and other personal information) is encrypted and a token is used as an identifier for the transaction. And in an effort for the retailer to have access to more actionable data, Wayne’s EPS in the Cloud solution provides a centralized interface for payment transaction logs, reports, and auditing in a single software interface provided by Wayne. The reporting is accessible on demand for a single location or across multiple locations.

Fuel retailers will have an opportunity to experience Wayne’s EPS in the Cloud solution and talk with Intel technology leaders at the National Association of Convenience Stores (NACS) Show in Las Vegas, Nevada starting October 8th.

Wayne Fueling Systems and Intel Transform Electronic Payment Systems for the Fuel Retailer

For advertising information in Convenience & Carwash Canada magazine contact:

Cody Johnstone at 416-838-4674 or email [email protected]


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