2018 CATALOGUE

the new collectionMimo Pty Ltd. announces the debut of its new CCS by Coco Song line, a fresh and versatile proposal designed to seduce a young female target that is attentive to trends but with a simple and romantic soul.

While taking some of the elements that have been the success of Coco Song, the new CCS by Coco Song models find their own distinctive characteristics in the innovative chromatic experimentation. The natural elements that have always distinguished the Coco Song brand - such as silk, dried flowers and feathers - are now laminated into new crystalline and transparent acetates or pearl colours: the result is a line of much lighter frames both with regard to colour and to the fresh and bright style, which is ideal for a young audience looking for an easy-to-wear accessory with a contemporary look without sacrificing style.

Brightness and subtlety define the CCS by Coco Song designs, which are inspired by the natural world of flowers, playing with the vivid and intense tones of pink, red, orange, purple, green, and blue. Each model being available in six colours, the new CCS line by Coco Song is distinguished by really a unique dynamic and bright appeal that is at the same time extremely feminine.

brand strategyBRAND POSITIONING Luxury

RETAIL LEVEL From $440

BRAND ATTITUDE Creative

Innovative

Audacious

Fun

Inventive

Iconic

CONSUMER PROFILE Women between 25-40 yrs

old

Modern chic

Fashion forward

Bright attitude

DEMOGRAPHICS

For the high-flying woman who likes unique items, not interested in the

basic, and is aware of different trends.

everything I everdreamed of everything I everdreamed of dreamed of everything I ever

« T H E B E A U T Y O F A D E TA I L . T H E I N T E N S I T Y O F A D E E P G L A N C E .

T H E VA L U E O F A S I M P L E G E S T U R E . T H E E M O T I O N S O F A S I N G L E

M O M E N T A R E M O R E T H A N T I M E A N D O F F E R M E A N U N R E P E ATA B L E

S TO RY O F W H I C H I H AV E T H E L E A D I N G R O L E .»

What ’s Y O U R

story ?

the collectionMOD. CCS100 , 5 4 / 1 6 / 1 4 0

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the collectionMOD. CCS101, 55/19/140

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the collectionMOD. CCS102 , 5 6 / 1 6 / 1 4 0

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the collectionMOD. CCS103 , 5 5 / 1 7 / 1 4 0

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the collectionMOD. CCS104 , 5 2 / 1 8 / 1 4 0

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the collectionMOD. CCS105 , 5 3 / 1 6 / 1 4 0

COL.1

COL.2

COL.3 COL.6

COL.5

COL.4

the merchandiseSILK BANNER , 5 9 c m X 1 1 0 c m

( L i m i t e d Q u a n t i t i e s , A v a i l a b l e e a r l y 2 0 1 8 )

CCSF17.01

the merchandiseA1 DOUBLE-SIDED POSTER , 5 9 c m X 8 4 c m

( A v a i l a b l e e a r l y 2 0 1 8 )

CCSP17.01

( A v a i l a b l e e a r l y 2 0 1 8 )

CCSD17.01

A4 COUNTER CARD, 2 1 c m X 3 0 c m

the merchandise

the merchandiseCONSUMER BROCHURE( A v a i l a b l e e a r l y 2 0 1 8 )

CCSX17.01

the merchandiseCASE KITCCSA17.01