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CCI & CAIO 4 Etoiles de Pau – A New Concept
An Internationally Unique Event combining two prestigious 4 star Equestrian competitions
• CCI **** FEI Classics and the CIC ** Three day cross-country events
• CAIO **** FEI Word Cup Driving Qualification • Pau’s Domaine de Sers hosts the world’s Top International horse riders
• Equivalent to Roland Garros in World of Tennis.
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• Largest Media Covered and visited Event in Pau • 40 000 Spectators expected • 47 TV channels from 69 Countries • 100 journalists • 80 exhibitors • More than 3600 m2 of temporary marquees and structures.
Why be there ? • National and International visibility • Increase Brand Awareness • Televised Media Exposure • Promote you corporate image
CCI & CAIO 4 Etoiles de Pau – A New Concept
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Equitation in France
• The French Horse Federation has 700 000 license holders.
• France has 1 million horse riders • It’s the third Largest French Sport federation
• The largest French female sport federation
• 80% are youngsters and 80% are female.
« France is horse crazy »
« 2,2 million people say they horse ride and 14 million say they have the intention to.» Sou rce : TNS SOFRES , 20 14
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« France is horse crazy »
Manual Labourers
25%
Middle Management 27%
Senior Executive
29%
Employees 19%
« The average annual income of a horse riding family in France is 25 000 to 30 000 euros » Source : TNS SOFRES, 2014
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CCI **** FEI Classics et CIC **Three day cross-country events
• The most spectacular Equestrian Olympic Sport • An equestrian triathlon that requires balance, endurance, technique and
courage • Three Disciplines United into one
Dressage “Horse Ballet” Horse and Rider perform a series of required figures (dressage test).
• Elegance • Harmony Accuracy
Cross-country (Thirty cross country jumps spread over 6500 meters) The “Lime Light discipline” of the Event
• Speed • Endurance • Risk
Show Jumping The goal is to jump cleanly over a course of 1.30m stadium jumps within an allotted time.
• Balance • Control • Speed
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CAIO 4 stars Driving Competition World Cup Qualification
• Breath taking discipline combining elegance and force. • Three disciplines combined.
Dressage The team perform a series of required figures (dressage test).
• Obedience • flexibility • Balance
Marathon (Cross Country Driving) “Lime Light discipline”
• Speed • Endurance • Strength
Maniability Horse Driving Gymkhana made up of 20 varied obstacles.
Balance • Control • Speed
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In te rnat ional Telev ised Exposure
• Potential to reach 750 millions households. • More than 52 hours in 69 countries on 47 Channels . • 6 French Channels, 41 foreign channels. • 20 hours Direct Televised transmission. • Total audience : 37 million people world wide. • In 2014 the « Les étoile de Pau » generated an advertising revenue of 4 117 592 €.
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International Televised Exposure
Di rec t Web TV :
• Centaure-Events • FEI TV • Equi TV
France Te lev i s ion Channe ls :
• France 3 Pau-Sud Aquitaine • Equidia • Sport Plus • Equidia Life • Eurosport France • M6
In te rna t iona l Te lev i s ion Channe ls :
• Eurosport Europe et Asie • Country 99 Channel • ESPN Star Sport • Aljazeera sport channel • Horse and Country TV • CNBC Europe • Equetrian Life • Guandgong TV • Dubaï Sports Channel • Swedish Channel • …
In te rna t iona l Te lev i s ion Channe ls :
• TV 2 M • BBC • Class Editori • CCTV • Supersport • Horse TV • CBBC Asia • Fox Sports • Sky Sports • BeTV • …
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Countries Covered by the media
TV :
International Televised Exposure
Oceania
Africa
South America
North America
Eurasia
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• Publicity Campagne Pau The Mantaspirit Network (66 Bus shelters, 103 Buses),The JC Décaux Network transit marketing and commuter displays(20 Digital Billboards, 33 Large mupi City Billboards, 2 000 flyers in the local shops).
• Communication supports Flyers, 2 500 official programs, 20 000 leaflets, • National Radio Coverage
France Bleu National, France Bleu Aquitaine, France Bleu Béarn
• International Press : 6 equine magazines Horse and Hound, Eventing, Horse Care (United Kingdom), Hippo News (Belgium), Darmstader écho, Pferde Sport International (Germany) • French Equine Magazines : 10 magazines
L’Eperon, Grand Prix Magazine, Le Cheval, Cheval Pratique, Cheval Santé … • Social Media Networks :
Present on the Social Media Networks. Facebook. Twitter…. • International Promotion Video broadcast
Equidia, Cavadeos, Equestria, Luhmuhlen CCI ****, Mitsubishi Motors Badminton Horse Trials ****, Burghley Horse Trials ****, Salon du Cheval à Paris, …
• Internet : www.centaure-events.fr
Communication Plan 10
Our communica t ion Packages Amount
Your logo linked to your website on our ‘hotel’ or our ‘partnership’ page ( 1) 300,00 €
Your logo linked to your website at the bottom of every page in section A for ‘hotels’ and section B for other ‘sponsor’ 1200,00 €
Your logo linked to your website on the bottom of all our website pages (2) 600,00 €
An animated logo linked to your page on all pages(3) 2200,00 €
Your logo on our flyers, posters, front pages, city billboards, the Idelis Network Please contact us for a Personalised Quote
Please note all publicity material must be supplied by you and your team.
Our communication packages Be on the front line of our website (www.event-pau.fr)
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B
Our communica t ion Packages Amount
CROSS Count ry Jump (4)
Advertising Panels surrounding the jump within the TV cameras’ field of view. Your company announced every time a rider passes.
10 000,00 €
Mara thon Gate (5)
Advertising panels surrounding the gate within TV cameras’ field of view
Please contact us for a Personalised Quote
Show Jumping Jump(6)
4 Advertising Panels of 1.50 H x 0.60mL 2000,00 €
Audio/Rad io Announcements
Your company broadcast 3 times a day for 4 days 305,00 €
Marke t ing Pane l on the s tad ium(7)
H 0.80x L 2m 1200,00 €
Your Banner o r Marke t ing Board(7)
In the events shopping village, pathways or warm-up ring H 1.0m X L 2.0m or H 1.0mX 3.0m
840,00 €
Video Cl ip 2000,00 €
Billboards, posters, flyers, front page of the event’s official program, Idelis Network
Please contact us for a Personalised Quote
Please note that all communication material must be supplied by you and your team.
Our communication packages
your company’s colours on-site throughout the CCI & CAIO 4 Etoiles de Pau’
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The Shopping Village
2016 offers A Bigger shopping village
Exhibitors Tent 25m² • flooring • security • Parking • electricity • 5 invitations
1 420,00 €
Open space
• Security • Parking
44,00 €/sqm (supplementary electricity charge of 100,00 € )
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Event ing
(CCI 4* and CIC 2*)
Dr iv ing (CAIO 4*)
Wednesday 12 October
Free admiss ion
Dressage
Thursday 13 October Free admiss ion
Dressage
F r iday 14 October Free admiss ion
Dressage Dressage
Sa tu rday 15 October
Cross Country Obstacle cone driving
Sunday 16 October
Show Jumping Marathon- Driving
14 General schedule
Crédit Photo : Sébastien Arnouts
Wednesday 12, Thursday 13, F r iday 14-Dressage- F ree ent rance Sa tu rday 15 October , Day & Even ing - Cross , Cones d r iv ing Amount A1- Standing places 23,00 €
A2- Open tribunes seats 30,00 €
A3- Covered tribunes seats 35,00 €
Saturday 15 October–
Evening ent rance (a f te r 4.OOpm) Cones Dr ivng
B - Open tribunes seats 10,00€
Sunday 16 October–
Show Jumping & Mara thon (Dr iv ing X count ry )
C1 - Standing places 23,00 €
C2 Open tribunes seats 28,00 €
C3- Covered tribunes seats 40,00 €
Week end Pass (Va l id Sa tu rday 15 oc tober AND 16 October) S tand ing p laces Sa tu rday 15 AND open t r ibunes Sea t s Sunday 16 41,00 €
Tickets and Hospitality
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Our friendly VIP area and panoramic lodges offer the perfect way to share friendly, unforgettable moments during ‘CCI
&CAIO 4 Etoiles de Pau’ a unique, elite International Equestrian event.
Dedicated area Luxury Comfort The Elegant French Touch All- Inclusive packages An amazing view Personalised Reception
VIP Area 16
Pub l ic s Re la t ions
Vip Hospitality Packages Amount
Saturday October 15 2016 (Afternoon)
VIP Lunch fo r 8 peop le inc ludes :
8 VIP Ivitations Buffet for 8 people 8 VIP Parking Places Welcome Cocktail Afernoon Snack 10 additional General Admission Passes Entertainment and Visit from an International Rider
Saturday October 15 2016 (Evening) Even ing Ga la fo r 8 peop le
8 VIP Invitations 8 Delicious Local Gastronomic Meals Welcoming Cocktail Snack 10 Admission General Admission Passes
Saturday October 15 ( Afternoon and Evening) VIP Lunch for 8 people and 8 Evening Gala Invitations Sunday October 16 ( Afternoon) VIP Lunch fo r 8 Peop le Inc ludes
8 VIP Invitations Buffet for 8 people 8 VIP Parking Places Welcome Cocktail Afternoon Snack 10 Additional General Admission Passes Entertainment and Visit from an International Rider
1 700,00 €
1 700,00 €
3 000,00 €
2 200,00 €
New For 2016 ‘Show-o f your co lou rs ’
‘Les Ter ra s ses des 4 E to i le s de Pau’
VIP Lodge (5mx5m) receive your guests throughout the day
From Friday to Sunday October 14-16 (evenings included)
5000,00 €
VIP Lunch for 8 People Includes
8 Chairs 2 High Bar tables Appetisers and finger foods for 20 people and 5
Bottles of Champagne per day. 20 Invitations per day. (Saturday, Sunday October 15-16.Free admission
Friday 14 October) 1 Billboard attached to the lodge overlooking the
Ring of Honour.
Lunchtime-Cocktail Dinner Please contact us for a Personalised Quote
TV 42” HD TV + a Large LCD TV Support H1.50M 400,00 €
VIP Hospitality 17
Centaure Productions also organises:
:
Pau’s Show Jumping Holidays • August 12- 21 2016 • CSI * & CSI **–Club and Pro classes • 10 of National and International competitons • A number of touristique and sportive activities.
The Crazy Ride – Fontainebleau
• March 23-27 2016 FEI Nations Cup Circuit
• CICO ***, CIC ** & CCI * • 300 participants • 35 exhibitors • 80 Sponsors
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Pascal SAYOUS Matthieu ROQUES Matthieu ROQUES
+ 33 (0)6 72 21 74 03 + 33 (0)6 30 42 55 52 + 33 (0)6 30 42 55 52
[email protected] [email protected] [email protected]
Matthieu ROQUES Marion SABATHE [email protected]
+ 33 (0)6 30 42 55 52 + 33 (0)6 89 78 49 24 + 33 (0)5 59 92 94 25
[email protected] [email protected]
Contact
Pascal SAYOUS
Event Director Production
Marion SABATHE
Executive Assistant
Matthieu ROQUES
Event Manager
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