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CCDN331 Lecture 5
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LIVEtheory
SIX MEMOS
for the
NEXT MILLENNIUM
Italo Calvino
1
LIGHTNESSto show what is meant by: the gravity of existence has to be borne lightly if it is to be borne at all.
the duality between lightness and weight
‘life seems to be have become heavier – physically and psychologically – than ever.’
in the bubble. j. thackara. p.9
2QUICKNESS
a deftness in combining action (Mercury) with contemplation (Saturn)the duality between imagination and speed (of events)
3
EXACTITUDEa precision and clarity of language
*a clear plan
*images of language as form and meaning
as clear and memorable
*precise language
there are no appropriate images of our times…werner herzog
4
VISIBILITYthe visual imagination as an instrument for knowing the world and oneself
experience
aesthetic experience
distribution
access
ugliness – comes from not knowing?
5
MULTIPLICITYattempt to convey the painful but exhilarating infinitude of possibilities open to humankind
multiplicity of relationships
overambitious projects could be objectionable
too much is freedom or constraint
choice is a form of control
6
CONSISTENCY
In a consumer society, social life is not about living
but about having; the spectacle uses the image to
convey what people need and must have.
Consequently, social life moves further, leaving a
state of 'having' and proceeding into a state of
'appearing;' namely the appearance of the image.
debord, g. Society of the Spectacle.
modern design
should express the purpose of an object,
never making it seem to be what it is not.
6.
what design has done, is doing and could do, might do, will do ..…
creator and creative mediator between the tools or things in our lives and how we go about our lives.
period of renegotiation of these relationships
expression of culture
expression of technology
expression of culture+technology
expression of belief(s)+society(s)
participatation and initiation+creative of new rituals
K vs T
victor papenak states categorically that the only other more phoney profession than Industrial Design is advertising. 1984, in his famous book Design for the Real World – a personal designer MANIFESTO.
MANIFESTOS ARE NOT PASSIVE – THEY ARE PASSIONATE.
CHAPTER 9 Design Responsibility:
5 myths 6 directions
1. The Myth of Mass Production 1. Design for the 3rd world… now called Developing Nations.
2. The Myth of Obsolescence
3. The Myth of People’s Wants 2. Design for the non – perfect human.
4. The Myth of the Designer’s Lack of Control 3.. Design for Medicine, Surgery, Dental and Hospitals
5. The Myth that Quality no Longer Counts 4. Design for Experimental Research
5. Systems Design for Sustaining Human Life under Marginal Conditions
6. Design for Breakthrough Concepts.
time for the profession to throw away its trivial styling and be an innovative, highly creative, cross disciplinary tool responsive to the true needs of human. “The action of the profession has been comparable to what would happen if all medical doctors were to forsake general practice and surgery and concentrate exclusively on dermatology, plastic surgery and cosmetics.” p. 247
Monthly World population figures
07/01/11 6,946,043,989
08/01/11 6,952,589,639
09/01/11 6,959,135,290
10/01/11 6,965,469,791
11/01/11 6,972,015,442
12/01/11 6,978,349,943
01/01/12 6,984,895,594
02/01/12 6,991,441,244
03/01/12 6,997,564,595
04/01/12 7,004,110,246
05/01/12 7,010,444,747
06/01/12 7,016,990,398
07/01/12 7,023,324,899
small is beautifulA Study of Economics As If People Mattered
E.F. Schumacher1973
g8
oxfamthe Miles for Millions walkathon was introduced to Canada in 1967.
1968
Greenpeace's core values are:
Greenpeace is an independent, not-for-profit organisation.To maintain our independence, Greenpeace does not solicit or accept funding from governments, corporations or political parties.
Greenpeace does not seek or accept donations that could compromise its independence, aims, objectives or integrity.
Greenpeace is committed to the principles of non-violence, political independence and internationalism.
Greenpeace is non-party political, we do not align ourselves with any political party. In exposing threats to the environment and in working to find solutions, Greenpeace has no permanent allies or enemies.
1971
slow food1989
Diane Leclair Bisson. The Edible Project.
most of the things we make these days do not make life
any better in any material sense but instead serve to stablize and order the mind.
mihaly csikszentmihalyi. why we need things.
continuation of the self through time
symbol of one’s social position
We need things to:
Magnify our power
Express our identity
Extend our memory because the body is not enough.
When we return to a time when things were
instruments and not projections of the self.?
Never?
self-spectacle? self-identity? hallmark of freedom?
cultural marker?
ursula franklin expresses an idea comparing holistic and perspective technologies
Franklin argues that the dominance of prescriptive technologies in modern society discourages critical thinking and
promotes "a culture of compliance”. To combat the gradual transfer of power and control into fewer and fewer hands, she recommends that people trust their own senses and not allow others to censor their imaginations. She encourages
people to become "citizen scientists," that is, to gain a general knowledge of scientific and technical information in order to understand issues and, if necessary, protest until there is a change in the structures of technology.
droog1993
Droog started in 1993, as a statement on design, a no-nonsense, down to earth design
mentality opposed to the high style and form based world of design. In contrast, Droog
proposed a highly conceptual approach, one captured by the Dutch word Droog, meaning dry or
wry. This mentality has defined Droog as a conceptual design company over the last 16 years,
and to a large extent, has defined Dutch design internationally.
Our values
Droog values what it means to be human, with subjectivity, notions of beauty and meaning, and
desire for high quality experiences at its core. Droog stands for a luxury of content rather than
luxurious materials. Whether it is authenticity, humour, slowness, affordability, or nature, the
abundance of what is scarce has always been our luxury.
who are the best media designers?
how do media designers leave a trace a trace of this non-compliant imagination through time.. (compared to physical ways of making)?
http://www.maisonmartinmargiela.com/
dissemination of vast amounts of information - data and ideas..
data mining, user content, non linear fragmented time
digital archives http://www.atworkandplay.ca/
C O N S T R U C T
a
p r o c l Am a t i o n
how to present+represent
in a manner that reflects your manifesto.
be engaging and inspiring and CONVINCING
(you want us to participate + join?)
keep it tight, punchy and to the point.
BE your manifesto
how to present+ represent
consider the space ..
LT2 or elsewhere ..
direct = performance, a reading..
indirect = a video, a web page
how to present+ represent
consider the space ..
LT2 or elsewhere ..
direct = speech, performance, a reading..
how to present+ represent
http://www.youtube.com/watch?v=Y4AItMg70kg&feature=related
I have a dream….
how to present+ represent
http://www.youtube.com/watch?v=Td8LfKNBMes&feature=related
ask not what …
how to present+ represent
http://www.youtube.com/watch?v=5IvPIWzQcUY&feature=related
c. chaplin ….
how to present+ represent
http://www.youtube.com/watch?v=0nuzYpuPQCI&feature=related
j. giorno
how to present+ represent
how to present+ represent
indirect = a video, a web page,
interview, tv commercial etc.
http://www.youtube.com/mercerreport#p/u/198/HkPrrt1FVG4
sleeve
public service announcement
http://www.youtube.com/watch?v=YXpSYLSo7UQ
natalie portman
journalism interview
http://www.youtube.com/watch?v=AXxO95_z10s
talking to ….
the interview
http://www.youtube.com/mercerreport#p/u/90/3k_005PoVQI
earth hour
satirical skits
C O N S T R U C T
an
i m A g e
Breast feeding 1989 Oliviero Toscani
VB South Sudan 2006
DADA
BE your manifesto.
short, effective + memorable
4mins max