CURRICULAM VITAE

History

Amalgamated bean coffee trading company (ABCTC) is a Chikmagalur based company which grows coffee in its own estates of 12,000 acres (4249 hectares). It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.

Caf Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafs open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company. The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk. This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.

The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets.

Original logo

A cup of coffee at CCD

Sandwich, Coffee & Tea served at Cafe Coffee Day

A veg burger at CCD

About

CCD opens its second cafe outlet at Badnera Road

Amravati, 9th October 2009 :

Encouraged by the continuous request of the people of Amravati to enhance the coffee cafe experience, Cafe Coffee Day, India's premier and largest chain of coffee cafes, today opened yet another cafe in the city of Amravati, below VAMA Beauty Parlor, Badnera Road.

The cafe in Amravati is a spacious, where coffee lovers can relax and enjoy rich aromatic blends of fresh coffee in a vibrant ambiance. Coffee drinkers in the city can now enjoy rich aromatic blends of fresh coffee in a friendly and youthful ambience. In addition to the wide range of specially prepared, signature coffee blends and recipes, Cafe Coffee Day also promises to offer its customers a tantalizing spread of mouth-watering foods specially adapted to local tastes such (add 2-3 with short description of each) and beverages like the Choco Frappe and Tropical Iceberg, that coffee drinker can enjoy over rich aromatic blends of fresh coffee in a friendly and youthful ambience

The opening of this cafe takes the number of Cafe Coffee Day cafes across the country to 821 and to 0 in the state of Maharashtra.

About Cafe Coffee Day Cafe Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the 'coffee bar' concept in India with its first cafe in Bangalore. Cafe Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Cafe Coffee Day's menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafes.

Outlets As of September 2014, there are 1640 outlets across 29 states of India. Cafe Coffee Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.

Subsidiaries In June 2010, CCD acquired Caf Emporio, a caf chain from the Czech Republic. Cafe Emporio has 11 cafs in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.

Cafe Coffee Day's divisions include:

Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

Coffee Day Square, a high level coffee bar in Bangalore

Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

Coffee Day Beverages, which runs over 14,000 vending machines

Coffee Day Exports, its exporting wing

Coffee Day Perfect, its fast-moving consumer goods packaged coffee division

Coffee Day B2C Plant, Coffee vending machine manufacturing division

Awards Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.

According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee Day was ranked 210th among India's most trusted brands.STRATEGIES:

Promotions Advertising Offers Youth catching Targeted customersSALES PROMOTION:

Advertising

Seasons offers

Branding

Hoarding

Brand ambassador

TAGLINES:

Brace Yourself To Be Delighted

By the Signature Beverages of CCD!

ON TWITTER:

Meet, greet and retweet

It all happens over coffee!

ON FACEBOOK:

JOIN OUR

5,119,817 Friends on FB

VALENTIN DAY SPEACIAL:

Caf Moment card

CONCLUSION:

CCD Targeted youth only

They give offers only in the some seasons

Looks for quick services

Work place depends upon the CITY only Quality base product provided

SUGGETIONS:

Lack in sales promotion

Segmentation needed

Look towards the another categories [Age group]

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