CCD Starbucks key factors wt rating score rating score Advertising 0.05 4 0.2 3 0.15 Product Quality 0.2 4 0.8 3 0.6 Product Variety 0.1 4 0.4 3 0.3 Price competitiveness 0.2 3 0.6 4 0.8 Financial Position 0.05 4 0.2 2 0.1 Customer Loyality 0.1 4 0.4 4 0.4 Global Expansion 0.1 4 0.4 2 0.2 Customer Services 0.2 4 0.8 3 0.6 Total 1 3.8 3.15 CPM
