CBS6 RICHMOND BRANDING STYLEGUIDE

CBS6 RICHMOND © 2015 1

CBS6 RICHMOND © 2015 CBS6 RICHMOND © 20152 3

TABLE OF CONTENTSIntroduction

Join the circle

The CBS6 brand

Identity logo: The CBS6 brand

Brand colors & font guide

Typography

Layout and grid

Fullscreen templates

Weather & traffic brands

Animation & photography

Set design including: Monitors / studio sets

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04

06

09

10 - 11

12 - 13

14

15

16 - 36

37 - 49

50 - 89

90 - 92


THIS DOCUMENT PROVIDES BRAND AND DESIGN GUIDELINES FOR NEWS, PROMOTIONAL PACKAGES AND BROADCASTING CAMPAIGNS BASED ON CONTENT OWNED BY TRIBUNE AFFILIATE CBS4 NEWS STATIONS.

THERE ISN’T MUCH THAT BEATS THE EXUBERANCE OF DESIGNING AN IDEA INTO A BRAND AND BREATHING LIFE INTO ITS EXPRESSION. SO TRIBUNE CREATIVE WEST WOULD LIKE TO SHARE A BIT OF THIS EXUBERANCE WITH YOU; IN ORDER TO MEET THE DEMANDS OF THE NEW CBS6ORGANIZATIONS’ COMMUNICATION GOALS THROUGH DESIGN, BRAND DEVELOPMENT TO ART DIRECTION AND ON-AIR VISUAL SOLUTIONS. END USERS SHOULD STRONGLY ASSOCIATE THESE INITIATIVES SO IT IS IMPORTANT THAT THESE WORK TOGETHER TO BUILD AND PROTECT THE NEW CBS6 BRAND.

INTRODUCTION


JOIN THE CIRCLELAUNCHING CBS6 RICHMOND WAS A UNIQUE AND RARE EXPERIENCE. IT ALLOWED TRIBUNE’S WEST COAST CREATIVE TEAM TO BE TRULY ORIGINAL IN PROVIDING A COMPLETELY TURN-KEY PRODUCTION PACKAGE. THE TEAM SET A DRAMATIC COLOR PALETTE OF BLUE AND ORANGE AS A FOUNDATION, COMBINED WITH ELABORATE 3-D DESIGN ELEMENTS.

THE DESIGN TEAM FOUND INSPIRATION FROM THE ETHOS OF THE INDY’S MANY ROADWAY CIRCLES, WHICH DOVETAILED NICELY WITH THE ROUNDED CBS “EYE” LOGO.

THIS PROVIDED THE BASIS FOR A VISUAL ENVIRONMENT WHICH PROMOTES QUALITY STORYTELLING FEATURES IN NEWS - AND DROVE THE CREATION OF A TAILORED, GRAPHICALLY RICH MOTION GRAPHIC ANIMATION SYSTEM THAT MIXED PHOTOGRAPHY AND ADAPTIVE DESIGN ELEMENTS. THE RESULTING WORK OFFERS FRESH AND BEAUTIFULLY DETAILED LOOK THAT INCLUDES A CLEAN AND VERSATILE LOWERTHIRD SYSTEM WITH A FULL-FUNCTIONING TICKER SOLUTION.


As WTVR launched as Richmond’s CBS network affiliate and local news presence, entirely original visual branding was designed and introduced that included graphic and animation design, and an updated studio environment for local news. The goal was to bring the station an exciting and vibrant on-air presentation, supported by clearly defined brand guidelines for all design and motion graphic work, keeping quality and clarity as the most important parameter. The resulting new look brings a distinctive and state-of-the-art visual experience to Richmond’s television viewers, helping to make the station instantly competitive against competition established for decades.

> CBS6_For Knowledge. For Balance.

> CBS6_For Richmond.

> CBS6_For Evolution not Revolution

> CBS6_For familiarity and consistent presence. For acceptance and allegiance.

> CBS6_For more open and expressive. For fostering less rigid and more flexible tone, a balanced tone between emotional engagment and continuity.

THE CBS6 BRANDCBS6 Richmond is now live, on-air with an entirely original new design presentation, and is setting a new standard for local news production in Richmond.


IDENTITY LOGO: THE CBS6 LOGOSTATION LOGO (MASTER LOGO)

We refer to the CBS6 master logo as CBS’s eye along with the golden 6. This device holds strongly together the entire

CBS6 brand portfolio and, as an icon, it quickly expresses everything that is CBS6. It is our most valuable asset.

The initial CBS6 logo is a trademark of the CBS6 brand. The copyright of this logo belongs to Tribune’s CBS6.

The CBS6 logo contains two elements: The eye and the “6.”

The bottom font for “NEWS” has the font family LOCKED, GOTHAM.

Logo must be reproduced from original files provided by Tribune West Creative.

Always appears in its horizontal layout.

Not be used as a pattern or as a design feature

The minimum size for the CBS6 BOX is 10mm wide.

> PRINCIPLES

> DESIGN GUIDELINES


BRAND COLORS & FONT GUIDESTATION LOGO (MASTER LOGO)

The CBS6 logo must be only reproduced in silver for the CBS mark and orange gold for the number 6. The logo must

be clear and legible. Use the most visible color version against any background.

The colors stay in a Silver and Orange Gold spectrum in RGB and on page 13 are the ranges:

The first and third blue hues represent the bright and dark base colors for the branding package design.

The second blue type is the primary color of the CBS6 branding spectrum for designing various elements.

The golden orange is the complimentary colors for the CBS6 brand, it is the color for the “6”.

The hot orange is a darker shade; mostly used over lighter backgrounds.

FOR ALL PRINTS, IT IS IMPORANT TO USE PANTONE COLORS.

YOU CAN IMPORT THE ADOBE KULER SWATCH GUIDE INSIDE ANY ADOBE APPLICATIONS.

> COLORS IN RGB

> PRINT COLORS

for Print for News


TYPOGRAPHYUNIVERSAL RULE: ALL HEADLINES AND LOWERTHIRD INFORMATION MUST BE IN CAPS LOCK.

> Font Families used GOTHAM

> CHARACTER NOT TO USE

This is a list of characters NOT TO BE USED! When naming story slugs (producers) or naming graphic files

(designers) that will live in Artbox Using any of these characters will cause our graphic workflow to malfunction.

PLEASE ADHERE TO THIS LIST:

/ & [ “ ) | { ! \ ; ] * > # } ‘ ( @ ? < $ ~*HOWEVER YOU CAN USE THE FOLLOWING: _ (UNDERSCORE)

ULTRABLACKBOLD

REGULAR

LIGHT

CBS4 NEWS BREAKING NEWS TONIGHT AT TEN CBS4 NEWS BREAKING NEWS TONIGHT AT TEN

CBS4 NEWS BREAKING NEWS TONIGHT AT TEN



ABCDEFGHIJKLMNOPQRSTUVWXYZ - 1234567890 abcdefghijklmnopqrstuvwxyz

LAYOUT AND GRIDBASED ON GOLDEN TEMPLATE SYSTEM

The premise of the system is ideally suited to rapid visual composition, and it would work equally well when

integrated into a production of new templates within the rebranding package. These design layout sheets are

delivered digitally in both PDF and layered PSD files.

There are two variants:

1- This broadcasting Grid is an effort to provide DATA DRIVEN templates by the commonly used FULL HD

dimensions 1920x1080 within the HD width of 1920x1080 pixels. This means all DATA should uncompromisingly

be in the HD safe, as well as all location identifying text for all video or live boxes.

2- The 12-column grid is divided into portions that are 115 pixels wide.

> PURPOSE

> DIMENSIONS


FULLSCREEN TEMPLATESDESIGNERS & PRODUCERS/WRITERS/REPORTERS

Use the Naming Convention when saving all final graphics to VizRT or attaching to an order.

When searching VizRT use the naming convention, EXAMPLES below.

After the “pre-title” the name /title of the graphic should appear next. By using “pre-titles” this will cut down on

the search, this will be especially helpful as the system gets fuller.

THE CORRECT CATEGORY NEEDS TO BE SELECTED BY THE PRODUCER/WRITERS WHEN ORDERING OR

THE IMAGES WILL BE PLACED IN THE WRONG TEMPLATE AND IT WILL NOT WORK. ALSO WHEN SEARCHING

IN ARTBOX USE THE DESIGN NAMING CONVENTION THAT IS HI-LIGHTED IN RED (Left List).

EXAMPLE: LOWER MEDICAL OR FS OBAMA OR OTS GAS PUMP OR SPORTS CHICLET DODGERS

> DESIGNERS

> PRODUCERS/WRITERS

> DESIGN NAMING CONVENTION > TEMPLATE NAMING CONVENTIONN BULLETS IMAGEXBANNER LOGOXBULLETSXFSSXFULL SCREEN IMAGEXHEADSHOTSXLOGOLOWERXOTSXMAPXPLASMAHOR

XPLASMAVERX QUAD MONITORXSPORTS ACTIONXSPORTS HEADSHOT

COMING UPFS 5 BULLET IMG OR SQZFS 5 BULLET IMG OR SQZ CONTFS HD INFOFS LOTTERYFS QUOTEFS WEATHER IN 17FULL SCREEN IMAGEHEADSHOTSHRZ MONITOR

LOWER 3RDOTSQUAD MONITORSPORT 2 PLAYERSPORT PLAYER BULLETSPORT PLYR QTSPORT PROMOSPORT STATSTRAFFIC CAmVIDEO BOX

LOWERTHIRD & TICKER APP.CBS6 BUG/INGET/REPLACEABLE IMAGE+VIDEO/TICKER

(R+L) LIVE BAR(R+L) LOCATION BAR

CBS6 LOGO

SOCIAL MEDIA ICONSTIME & TEMP ICONS

2ND LINE+COMING UP (BOLD)ONE LINE

TICKER CHANGING TITLE

TICKER SPONSORREPLACEABLE IMAGEWITH CUSTOM TEXT


HD FULLSCREEN

LOWERTHIRD REGULAR_TWO LINES_DOUBLE INGET

HD FULLSCREEN GUIDES AND LAYOUT GRID SYSTEM

COUNTDOWN UPPER BANNER_DOUBLE LINE

CBS6 BUG LOCATION

FLIPPING TIME & TEMP WITH TEMP ICONS

HD TITLE SAFEHD ACTION SAFE

L3RD ELEMENTS ALIGN TO THE GRID

LOWERTHIRD_PRIME MAIN STORY LINE

LOWERTHIRD REGULAR_DOUBLE LINE

LOWERTHIRD_PRIME MAIN DOUBLE LINE

LOWERTHIRD REGULAR_DOUBLE LINE_COMING UP

PROMOTE COMING UP STORY WHILE ROLLING ANY STORY

MAIN STORY LINE

HOT CHANGES INCLUDE FROM ONE LINE TO DOUBLE LINE AND REVERSE. COUNTDOWN TOP LEFT INGET

2ND LINE IS USED ONLY FOR SOCIAL MEDIA & EMAIL ADDRESSES FOR BOTH ANCHORS AND REPORTERS

COMING UP LINE HERE

RIGHT LIVE BARRIGHT LOCATION BARLEFT LOCATION BAR

LEFT LIVE BAR


TAB APPLICATION_EXCLUSIVE_ORANGE TAB TAB APPLICATION_LOCATION_BLUE TAB

LOWERTHIRD SPECIAL_BREAKING NEWS_RED TAB REPLACABLE IMAGE+CUSTOMIZED SINGLE/DOUBLE LINE TITLE

*YOU CANNOT USE A DOUBLE LINE IN A ONE LINE LOWERTHIRD*YOU CANNOT USE BREAKING NEWS TAB WITH OTHERS TABS*YOU CANNOT USE A TAB FOR STORY INFORMATION

*ALL TYPES MUST BE IN CAPS LOCK

ANIMATING BACKGROUND VIZRT NATIVE

ANIMATING VIZ BACKGROUND


VIZ TEMPLATE BOXES

TRIPLE BOXDOUBLE BOX/PLAIN

QUADBOXTRIPLE BOX_LEADING MIDDLE BOX

DOUBLE BOXES, TRIPLE BOXES & QUAD BOXES

TRIPLE BOX_STUDIO LIVE_VIDEO BOXTRIPLE BOX_VIDEO BOX

QUAD BOX_LIVE EVENT_STACKEDQUAD BOX_LIVE_STACKED


LIVE MAP & STUDIO BOXES

DBX_Sm_LgDBX_LIVE REPLACEABLE MAP IMAGE

*ALL BOXES HAVE TWO INPUTS THAT CAN BE SIMULTANEOUSLY FLIPPED: 1- NAME OF ANCHOR 2- LOCATION OF ANCHOR

*LIVE BAR + LOCATION BAR ALIGNES WITH BOXES TEMPLATES

HEADSHOT SINGLE VERTICAL *DO NOT USE HORIZONTAL LAYOUT FOR MUG SHOTS

HEADSHOT FULLSCREENS

*DO NOT USE HORIZONTAL LAYOUT FOR IMAGES HEADSHOT DOUBLE VERTICAL


TRIPLE HEADSHOT QUAD HEADSHOT

*YOU CAN USE THE LOWERTHIRD ON ALL HEADSHOT TEMPLATES*UPPER CASE TEXT FOR HEADLINE TITLES AND HEADSHOT NAMES*LOWER CASE TEXT FOR SUBTITLES

HEADLINE QUOTE_IMAGE_DESCRIPTION QUOTE_NO IMAGE

FS QUOTES & BULLETSPOINTS

HEADLINE QUOTE_IMAGE_NO DESCRIPTION_NO TITLE HEADLINE QUOTE_NO IMAGE_NO DESCRIPTION_NO TITLE


HEADLINE QUOTE_NO IMAGE ON THE PHONE_COMMUNICATION ICONS

QUADBX_HORIZONTAL*YOU CAN USE THE LOWERTHIRD ON ALL QUOTES AND BULLETSPOINTS TEMPLATES

FINANCE GAS PRICE

ADDITIONAL FULLSCREENS

LOTTERY_3 LINES LOTTERY_MEGA MILLION/POWERBALL


LEFT SIDE DOUBLE LINE ON EMPTY LEFT SIDE DOUBLE LINE

OVER THE SHOULDER (OTS)

RIGHT SIDE DOUBLE LINE ON EMPTY RIGHT SIDE DOUBLE LINE*ALL TEXT FIELDS HAVE THE “HIDE ON EMPTY” OPTIONS.

PLASMA

LEFT_HORIZONTAL PLASMA_WITH

SINGLE LINE SAMPLE

DOUBLE LINE SAMPLE


SPORTS GRAPHICS

SIDE-BY-SIDE TEAM STATS_W/REPLACEABLE TEAM LOGOS

PROMO MAJOR LEAGUE PROMO MAJOR LEAGUE_LOGO

SIDE-BY-SIDE PLAYER STATS_W/REPLACEABLE TEAM LOGOS SIDE-BY-SIDE TEAM STATS_W/REPLACEABLE TEAM LOGOS

SIDE-BY-SIDE PLAYER STATS_W/REPLACEABLE TEAM LOGOS

NBA TEAM STANDINGS

NFL TEAM STANDINGS


BULLETPOINTS & QUOTE/BIO

PLAYER STATS

PLAYER STATS_QUOTE

PLAYER STATISTICS & SCOREBOARDSPLAYER STATS_BULLET POINTS

NFL SCOREBOARD (TWO LINES W/OPTION FOR FOUR)

SPORTS BACKGROUNDS

MLS/SOCCER BACKGROUND

NHL/ICE HOCKEY BACKGROUND MLB/BASEBALL BACKGROUND

NBA/BASKETBALL BACKGROUND

CBS6 RICHMOND © 201536

WEATHER GRAPHIC ICONS SETALL WEATHER APPLICATIONS (SEVERE WEATHER TICKER, FULLSCREENS & ONLINE WEB APPS.)

SPORTS TICKER

CBS6 PACKAGE INCLUDES SPORTS RESULTS FOR BOTH LOWER THIRD AND TICKER APPLICATIONS


WEATHER_SEVERE WEATHER_TRAFFIC TICKER APPLICATION

2L TICKER_COUNTY_TRAFFIC STATUS 2L TICKER_COUNTY_NO CRAWL_3HRS FORECAST

2L TICKER_THE WEATHER AUTHORITY TICKER OVERTURE 2L TICKER_COUNTY_CRAWL_3HRS FORECAST_WX ICONS

TICKER SPONSOR

TICKER LOGO

WEATHER & TRAFFIC BRANDSTHE WEATHER AUTHORITY & THE TRAFFIC AUTHORITY LOGOS


WEATHER GRAPHICS

TEMPERATURE_LOW HIGHLIGHT TEMPERATURE

WEATHER TOUCH SCREEN MENU TEMPERATURE HIGHS & LOWS2L TICKER_THE WEATHER AUTHORITY_CITY TEMP. HIGHLIGHT

2L TICKER_WEATHER MAP INGET (WSI SYSTEM) 2L TICKER_TRAFFIC / SCHOOL CLOSING_COUNTY_CRAWL

WEATHER_SEVERE WEATHER_TRAFFIC TICKER APPLICATION

2L TICKER_THE TRAFFIC AUTHORITY TICKER OVERTURE


WEATHER GRAPHICS

TONIGHT FS_SUNSET / SUNRISE

WEATHER HEADLINE FS WEATHER HEADLINE FS_SUBLINE_SOURCE INFO (ORANGE)

TONIGHT FS_LOCATION / CURRENT TEMPERATURE

TOP BANNERS (THE WEATHER AUTHORITY / THE TRAFFIC AUTHORITY)

RUSH HOUR BANNER / SUB_TRAFFIC SPONSOR LOGO

TOP BANNER HEADLINE / SUB_WEATHER SPONSOR LOGO TOP BANNER HEADLINE / SUB_TRAFFIC SPONSOR LOGO


WEATHER GRAPHICS

WEATHER FS_THREE DAY FORECAST

WEATHER HALF SCREEN_BUS STOP FORECASTTODAY HALF SCREEN_WIND ADVISORY

WEATHER FS_SEVEN DAY FORECAST

WEATHER GRAPHICS

THREE HOUR GAME NIGHT FORECAST

TODAY HALF SCREEN_CURRENT TEMPERATURE TODAY HALF SCREEN_SUNSET / SUNRISE

WEEKEND GAME NIGHT FORECAST WEATHER HALF SCREEN_BUS STOP 2-HOUR FORECAST


WEATHER GRAPHICS

WEATHER HALF SCREEN_BULLETPOINTS

WEATHER FULLSCREEN_BULLETPOINTS

WEATHER HALF SCREEN_BULLETPOINTS W/ICONS WEATHER HALF SCREEN_RECORD SNOWFALL

WEATHER HALF SCREEN_RAIN ACCUMULATIONWEATHER HALF SCREEN_HOURLY FORECAST WEATHER HALF SCREEN_RECORD TEMPERATURES

WEATHER HALF SCREEN_BELOW ZERO RECORDS


SOCIAL MEDIA GRAPHIC (INSIDE WEATHER & TRAFFIC AUTHORITY)

TWITTER

FACEBOOK INSTAGRAM

TRAFFIC GRAPHICS

TRAFFIC FS_CURRENT HIGHWAY SPEED (NO LOGO)

TRAFFIC FS_ACTIVE ROUTE TRAFFIC FS_CURRENT HIGHWAY SPEED

TRAFFIC FS_CURRENT INNER HIGHWAY SPEED

IMAGE+DATA INFORMATION INCLUDES TITLE/SUBTITLE/VIEWER’S PROFILE PICTURE & NAME/DATE/NUMBER OF LIKES


ANIMATION & PHOTOGRAPHYSHOW OPENS


EARLY MORNING

THIS MORNING

EARLY MORNING 4:30AM

EARLY MORNING 5AM


EARLY MORNING 5:30AM

NEWS AT NOON

NEWS AT 5PM

NEWS AT 5:30PM


NEWS AT 6PM

NEWS AT 7PM

NEWS AT 11PM

BREAKING NEWS


BREAKING WEATHER (RAIN)

BREAKING WEATHER (SNOW)

FINAL SCORE FRIDAY

REDSKINS IN RICHMOND


SPECIAL REPORT

SEGMENT OPENS STORYBOARD & REPLACEABLE IMAGES

SEGMENT TITLE

FOOTAGE AFRAME 0105

AFTER EFFECTS_FOOTAGE A REPLACEABLE (_REPLACE FOOTAGE_Seg - Open ) FRAME 0029


A LIST SEGMENT OPEN

CAUGHT ON CAMERA SEGMENT OPEN


CONSUMER ALERT SEGMENT OPEN

HEALTH ALERT SEGMENT OPEN


SEVERE WEATHER AUTHORITY SEGMENT OPEN

SPORTS SEGMENT OPEN


THE TRAFFIC AUTHORITY SEGMENT OPEN

THE WEATHER AUTHORITY SEGMENT OPEN


TODAY’S BIG STORIES SEGMENT OPEN

WORKING FOR YOU SEGMENT OPEN


WORKING FOR YOU SEGMENT OPEN FRANCHISE OPEN

FRANCHISE TITLE


CBS TRANSITION CBS TRANSITION


CIRCLE TRANSITION CIRCLE TRANSITION


CBS4 LOGO CIRCLE TRANSITION STINGERS


HAPPENING NOW / BREAKING NEWS STINGERS STINGERS


STINGERS STINGERS


STINGERS STINGERS


STINGERS TOPICAL PROMO

FIRST TRANSITION IN

TOPICAL LOWERTHIRD TRIGGERING THE HEADLINE TITLE

TOPICAL OPEN

TRANSITION OVER VIDEO

80PTSGOTHAM BLACK

60PTS , GOTHAM BOLD 60PTS , GOTHAM BOOK

60PTSGOTHAM BLACK


TRANSITION TITLE

ENDPLATE_DAY/TIME & BUG

SECOND TRANSITION OVER VIDEO

TITLE OVER TRANSITION OUT

BRANDING BILLBOARD PLASMA LOOP


SET DESIGNMONITORS/STUDIO SETS/PLASMA/LOOPING BACKGROUNDS

The CBS6 set received an updated design on all three main panels and four columns. In addition, TCW offered a new weather set design to compliment the updated main news desk.

SET PLASMA

WEATHER SETDESK LED CBS6 NEWS BRAND LOOP

MAIN NEWS SET


SET PLASMA

MAIN WEATHER SET


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CBS6 RICHMOND BRANDING STYLEGUIDE