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Corporate Presentation - June 2019 Symbol: CVSI
CBD-BASEDCONSUMER PRODUCTS& PHARMACEUTICALS
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This presentation may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks and uncertainties.
This Overview does not constitute an offer to sell or a solicitation of an offer to buy any securities of CV Sciences, Inc. The company is not soliciting any investment from this presentation or event attendees. Offers to sell or solicitations of offers to buy securities of the company will be made pursuant to the registration requirements of the Securities Act of 1933, or regulations of the Securities and Exchange Commission, and under relevant state securities laws; or in accordance with lawful exemptions from registration requirements under applicable federal and state securities laws and regulations.
SAFE HARBOR & DISCLAIMER
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CV SCIENCES – WHO WE ARE
▪ OTCQB: CVSI
▪ ~$400M market cap
▪ Top selling hemp-derived CBD brand in the natural product industry
▪ Two operating divisions: 1. Consumer products2. Drug development
4
DIFFERENTIATED PRODUCT PORTFOLIO
Health & Wellness Products
▪ 50+ SKUs
▪ Focus on Nutritional Supplements & Topicals
▪ First Hemp-based CBD company to complete the GRAS self-affirmation process
*Per SPINS in the natural products channel. SPINS is the leading provider of analytics reportingfor the Natural, Organic and Specialty Products Industry.
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13 products in development for 2019
AGGRESSIVE INNOVATION PIPELINE
9 new products already in market this year
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Business Model – Focus on Highest, Value-Added Areas▪ Increase distribution with efficient sales and market model▪ Focus on quality and innovative products▪ Lead and own the science▪ Educate consumers
Supply Chain – Flexible, Asset Light, Capital Efficient ▪ We outsource high-CAPEX fixed investments▪ Focused on refining the highest quality, hemp-based CBD without investment in farming,
cultivation, extraction or multiple vertical product line production facilities▪ Leveraging in-house refining expertise, new product R&D and QA/QC
Primary Operations in San Diego ▪ Approximately 33,000 square feet under roof▪ Includes Sales, Marketing, Warehouse/Fulfillment and all other Operations▪ Current supply-chain capacity is sufficient to support 2019/2020 sales forecast▪ Supply-Chain capacity expansion plans are in progress
OPERATING STRATEGY
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Joseph Dowling, Chief Executive Officer▪ 35 years of experience in leadership positions with focused expertise in operations, finance, and business and corporate development. ▪ Previously President and Chief Financial Officer of MediVas, LLC, a biotechnology company focused on drug formulation and delivery including
license agreements with Pfizer, Merck, Wyeth, DSM, Guidant and Boston Scientific. ▪ Served as a Managing Director at Citigroup, and also held various operating, finance and accounting roles in public accounting and in banking. Joerg Grasser, Chief Financial Officer▪ 20+ years of experience and an extensive background in accounting, finance, financial reporting and operations.▪ Formerly Controller at Ballast Point Brewing, a subsidiary of Constellation Brands, Inc. and held senior finance positions with Sequenom, Inc and
Peregrine Semiconductor Corporation.▪ Began his career at KPMG LLP providing audit and IT advisory services, advancing to senior audit manager. Dr. Douglas “Duffy” MacKay, Senior Vice President, Science and Regulatory Affairs▪ Ten-year career with the Council for Responsible Nutrition (CRN) where he served as the senior vice president, scientific and regulatory affairs. ▪ At CRN, Dr. MacKay led successful policy initiatives including launching an industry-wide self-regulatory product registry which influenced FDA’s
current commitment to developing an FDA mandatory product registry. ▪ Spent ten years in private practice, while also working as a medical and nutrition expert for two dietary supplement companies, including four
years as an executive with Nordic Naturals. Dr. MacKay serves on the Advisory Board for the American Botanical Council and the NSF Task Force on hemp-derived products.
Stuart Tomc, Senior Vice President Business Development▪ A recognized authority on dietary supplements, with 20+ years of experience in the nutritional health industry. ▪ Formerly Vice President of North American Herb and Spice for 10 years.▪ Served as Global Educator for omega-3 market leader, Nordic Naturals.▪ A renowned educator known for his print interviews and contributions to noted books on integrative medicine, as well as his 4000 radio
appearances. Michael Mona, III, Chief Operating Officer▪ Co-founder of CV Sciences with nearly a decade of hemp-based, supply chain expertise, including farming, cultivation, extraction, oil processing,
manufacturing, quality control, warehousing, shipping and fulfillment. ▪ Spearheaded growth of Company’s industry-leading consumer products brand, PlusCBD Oil, the #1 selling hemp CBD brand in the natural
products channel. ▪ Hemp industry leadership led to the founding of the US Hemp Roundtable, a trade coalition focused on lobbying efforts towards positive hemp
legislation and standardization of a properly regulated supply chain process. Karen Moyer, Vice President Marketing▪ 30-year career in brand marketing and innovation, most recently as VP of Marketing for disruptive brands GoMacro bars and Arctic Zero ice
cream. ▪ Proven track-record scaling businesses with a command of digital advertising, social media, shopper marketing, brand positioning and
consumer research. ▪ Served as Director of Brand Management and Communications for Petco’s private brands. ▪ 22 years at Kashi Company leading brand strategy, advertising and managing profitability across cereals and snacks.
STRONG MANAGEMENT TEAM
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QUALITY-FOCUSED SUPPLY CHAIN
HARVEST EXTRACT REFINE & FORMULATE MANUFACTURE DISTRIBUTE
QA/QC FROM SEED TO SHELF
outsourced outsourced outsourced
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SALES MODEL − DRIVES NATIONAL DISTRIBUTION
30+ Internal Sales Staff
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SALES MODEL − DRIVES NATIONAL DISTRIBUTION
Leverage Hundreds of Brokers
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SALES MODEL − DRIVES NATIONAL AVAILABILITY
Result − National Distribution in Thousands of Retail Outlets
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RAPIDLY GROWING RETAIL DISTRIBUTION3400
3200
3000
2800
2600
2400
2200
2000
1800
1600
1400
1200
1000
800
600
400
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0MARCH2015
JUNE2015
SEPT2015
DEC2015
MARCH2016
JUNE2016
SEPT2016
DEC2016
MARCH2017
JUNE2017
SEPT2017
DEC2017
MARCH2018
JUNE2018
SEPT2018
DEC2018
MARCH2019
STORE COUNT AS OFMARCH 31, 2019
3,300+ 2018 FARM BILL PASSED
1
PlusCBD™ Oil Roll-OnsLaunch at 945 Kroger Stores
in 17 U.S. States
KROGER LAUNCH
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RAPIDLY GROWING RETAIL DISTRIBUTION4600
4400
4200
4000
3800
3600
3400
3200
3000
2800
2600
2400
2200
2000
1800
1600
1400
1200
1000
800
600
400
200
0MARCH2015
JUNE2015
SEPT2015
DEC2015
MARCH2016
JUNE2016
SEPT2016
DEC2016
MARCH2017
JUNE2017
SEPT2017
DEC2017
MARCH2018
JUNE2018
SEPT2018
DEC2018
MARCH2019
STORE COUNT AS OFJUNE 12, 2019
4,5912018 FARM
BILL PASSED
JUNE2019
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$11
$21
$48
$8
$15
$0
$20
$40
$60
2016 2017 2018 Q1:18 Q1:19
$7
$15
$34
$6
$11
55%
60%
65%
70%
75%
$0
$10
$20
$30
$40
2016 2017 2018 Q1:18 Q1:19
Gross Profit Gross Margin
GROWTH & STRONG MARGIN PROFILE
REVENUE GROSS PROFIT & MARGIN
Revenuein millions
Gross Profitin millions
Gross Margin %
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COMPREHENSIVE MARKETING STRATEGIES
GROW PENETRATION IN THE RIGHT HOUSEHOLDS
EDUCATE AND INFLUENCE TO DRIVE TRIAL
DOMINATE SHARE OF VOICE
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BIG UPSIDE – BROAD CONSUMER TARGET & NEED STATES
39%47%
31%
16%
61%53%
69%
84%
Gen Z Millennial Gen X Boomer
Yes No
PURCHASED CBD IN THE PAST 12 MONTHS
REASONS FOR USE OF CBD
*Source: Nutrition Business Journal Hemp & CBD Guide 2019
44%
36%
34%
29%
25%
25%
21%
20%
14%
11%
Anxiety
Pain
General relaxation
Sleeplessness
Depression
General well-being
Arthritis
Inflammation
Illness prevention
Other
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“Wow! I am in love with the
whole line of CBD.... My
skin feels amazing and I feel great!!!!”
“This stuff actually works. It's not some stupid magic fairy dust. I did a heavy work out (weight training) and often, after a few hours, I dive into a bottle of ibuprofen. But this time I took a couple of droppers full of CBD oil. It worked. The pain was gone.”
Live on the +Plus Side™
PLUSCBD OIL PRODUCTS CHANGE LIVES
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ROBUST TRADE MARKETING & EDUCATION PLANS
▪ 40+ trade shows annually
▪ Advisor-led webinars
▪ Infield education, retailer trainings, store events
▪ Expert Voice online retail training portal
▪ Demos
▪ Co-op advertising
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OUTDOOR MAGAZINE
MONTHLY FLYER NEWSPAPER
CO-OP ADVERTISING HIGHLIGHTS
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CO-OP ADVERTISING HIGHLIGHTS
OUTDOOR MAGAZINE
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▪ Digital advertising, email marketing and affiliate programs
▪ Social media and influencer marketing
▪ Shopper marketing
▪ Consumer events and sampling programs
▪ iHeartRadio, national health talk radio
▪ Public relations
COMPELLING DIRECT TO CONSUMER MARKETING PLANS
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INFLUENCERS SPREAD THE WORD
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THE LATEST BUZZ ON PLUSCBD OIL
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THE LATEST BUZZ ON PLUSCBD OIL
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CV SCIENCES IN THE NEWS
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CV SCIENCES IN THE NEWS
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THE FUTURE OF CANNABIS REGULATION
Pharma
Dispensaries
THREE SWIM LANES
Agricultural Certified Food and Fiber HempExtracts
Pharmaceutical Drugs CBD Isolates or Synthetic
Retail
Botanical Cannabis ExtractsRecreational and Medicinal
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DRUGDEVELOPMENTDIVISION
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Overview
▪ CBD and nicotine combination
▪ Medical indication – smokeless tobacco cessation
▪ Proprietary technology (patent pending)
▪ No current treatment – huge unmet need
NICOTINE CANNABIDIOL
+
DRUG DEVELOPMENT PROGRAM
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Source: Euromonitor International, National Survey on Drug Use and Health Centers for Disease Control and Prevention
20%
10%
0%
-10%
-20%
-30%
-40%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
CU
MU
LATI
VE C
HA
NG
E IN
U.S
. UN
IT S
ALE
S
SMOKELESS TOBACCO250,000 deaths/year
CIGARETTES6,000,000 deaths/year
TOBACCO USE TRENDS
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No current FDA-approved drugs to treat smokeless tobacco use and addiction.
▪ There are only 2 smoking cessation FDA-approved drugs – Chantix (Pfizer) and Zyban (GSK)
▪ Until recently, both Chantix and Zyban had “black box warnings” that call attention to serious or life-threatening risks in taking these approved products.
2022
Estimated Smokeless TobaccoTreatment Market
$4 Billion
MARKET POTENTIAL
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▪ Engaged with the FDA
▪ Complete nonclinical toxicology studies in 2019
▪ Submit Investigational New Drug (IND) application in late 2019/early 2020
▪ Begin clinical trials in 2019
DRUG DEVELOPMENT TIMELINE
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APPENDIX
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▪ Regulatory clarity
▪ Opens Food, Drug & Mass channels▪ CV Sciences shipped its first order to a leading national
drug store chain in late Q1:2019
▪ Catalyst for significantly expanded market opportunity▪ Market predictions differ, but assume significant growth
2018 FARM BILL – EXPANDS MARKET OPPORTUNITY
$12 BillionWith potential to achieve $31 - $46 billion
$16 Billion$22 Billion
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THE PATH FORWARD IS FOOD/FIBER TYPE HEMP
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• 2018 Farm Bill – Hemp defined as Cannabis sativa L. (below 0.3% THC) is erroneously being discussed as a catch-all phrase
• USDA may require specific seed varieties to be registered as varieties of ‘agricultural hemp’ plants vs. drug varieties
• There is no indication that FDA will extend the Farm Bill definition of Hemp to finished dietary supplement or food products
THE PATH FORWARD IS FOOD/FIBER TYPE HEMP
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0.3% THC IS ONLY ONE SMALL DIFFERENCE
HEMP AND MARIJUANA COMPARED
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HEMPAgricultural Commodity
MARIJUANAControlled Substance
Constituents Include• THC• CBD• Other Cannabinoids
0.3% THCUSDA regulations
Hemp Food/Supplement/Cosmetic
Legal Hemp Products
State-Based RecreationalAnd Medical
Industries
Prescription Drugs
CANNABIS SATIVA L.
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State regulated recreational marijuana• Full range of THC/CBD products,
outside of FDA jurisdiction • Limited to intra-state commerce
FDA regulated hemp products• Food - hulled hemp seed, hemp seed protein powder,
and hemp seed oil – no isolated CBD• Dietary Supplements – USDA registered food/fiber
hemp extracts with NDINs – no isolated CBD• Cosmetics – FDA compliant ingredients meeting
cosmetic safety standard
FDA regulated prescription drugs• Epidiolex and more
THREE DISTINCT CANNABIS PRODUCT CATEGORIES
THE FUTURE