CB REPORT

ON

CONSUMER DURABLE (REFRIGERATOR)

GUIDED BY:- SUBMITTED BY:-

ALIYA SIZRA ROLL NO.14202108

PRIYANSU ROLL NO.-

PRADIP ROLL NO.-

ANURAG OLIVER ROLLNO.-

ARCHITA KANUNGO ROLL NO.-

DATE OF SUBMISSION:-

COURSE:-

ACKNOWLEDGEMENT

We take this opportunity to express our sincere gratitude to our research guide Prof A Tripathy for his invaluable guidance. It would have never been possible for us to take our research project “CONSUMER BEHAVIOUR ON CONSUMER DURABLES(REFRIGERATOR)” to completion without his innovative ideas and his relentless support and encouragement. It has been a very enlightening experience to work under him. We would also like to thank all faculty members of School of Management for their invaluable knowledge they imparted to us and for teaching the principles in an exciting and enjoyable way. Our special thanks to our friends for their constant suggestions in our work and moral boost. I thank all staff members of School of Management of KIIT University who helped in many ways directly or indirectly during the period of our work. We express our deep sense of reverence and gratitude to our parents for their love, concern and blessings which are always with us.

DECLARATION

We hereby declare that the research report titled “CONSUMER BEHAVIOUR ON CONSUMER DURABLES (REFRIGERATOR)” is our own work and has been carried out under the guidance of prof .A Tripathy the faculty guide in School of Management, KIIT University, Bhubaneswar, for the partial fulfilment of Masters of Business Administration Degree. The research work has been a part of the course curriculum and all the responses collected from the respondents has been kept confidential and is used for academic purpose only. All care has been taken to keep this report flawless and we sincerely regret if any unintended discrepancies in this report.

ABSTRACT

This Research is mainly dealt with knowing purchase and post purchase

behaviour.This Research is focuses on product output which customer get from the

product.This Research is also focus on changing preference of customers because in

today’s time there are so many best option for customer for every electronic product.This

Research also studies that product are reaching up to the expectation of customer or not.A

electronic product company differentiate its product on different grounds. So we study

that, for which qualities company is advertising, those features that product have or not.

The study will be carried out through the use of primary research in the form of

questionnaires. The sample size will be taken as 200. The factors that are helpful in

choosing a refrigerator change with gender, age and occupation in the sample.

BACKGROUND

The proposals tells about the importance of different factor affecting the preference of refrigerators by people of different age groups ,earning capacity. Their habits, preference of refrigerators according to different factors is also seen.

SCOPE

This Report will help to understand the consumer behaviour towards purchasing a new

Refrigerator.

It also opens the various factor which can effect the purchase decision.

This Report provides a frame of mind of people, what are the exceptions of consumer and

up to how much level these expectation met.

This Report will be helpful for Retailers and Companies so that they can understand the

consumer behaviour and can satisfy the consumer on more better manner.

To know whether they recommend to other or not.

OBJECTIVE

To know race of celebrity in buying decisions.

To know consumer behaviour while purchasing.

To know what factor affect consumer behaviour.

To know the consumer view regarding service/after sales service.

To know various strategies used by companies to attract consumers

To know the consumer preference.

RESEARCH METHODOLOGY

TYPE OF RESEARCH DESIGN

The project will certain the drivers Consumer Behaviour and to find the factor

which affect purchase of Refrigerator.

The Research divide into two parts : -

exploratory research to find the various drives of consumer behaviour

conclusive research to find the factor affecting the purchase.

EXPLORATORY RESEARCH

Exploratory Research aimed at finding out the drivers of consumer behaviour.

CONCLUSIVE RESEARCH

Conclusive Research consisted of Administer Survey through questionnaire. The

questionnaire mainly had closed end questions. The Final Questionnaire consisted of

questions based on factors affecting the consumer behaviour.

DESIGN /Methodology

The proposal applies single or double mathematical statistical tool to estimate the importance of different factor affecting the preference of refrigerators .We will collect

data through questionnaire our sample size will be 200 .Our samples will be common people buying refrigerators or have one in their home.

Type of research: Questionnaire

Research Instrument: Structured Questionnaire

Sample size: 200

Number of respondents: 200

Data collection plan: Questionnaire

% of respondents : 100%

LIMITATIONS

The data collected is primary data and thus it validity is solely dependent on the persons who will fill up the questionnaire. We will analyse the questionnaire filled by consumers and on basis of it we will give our results.

CONCLUSION

.

Bibliography

KOTHARI C.R. “Research Methodology” : WISHWA PRAKASHAN (1st

Edition)

KOLTER PHILIP, “Marketing Management : Analysis, Planning &

Control” Prentice Hall (8th Edition)

T.N. CHHABRA “MARKETING MANAGEMENT” December 2003

published by DHANPAT RAI & COMPANY

“Buyer Behaviour of Home Appliances” June, 2004 Indian Journal of

Marketing by Dr. G. Sudarsna Reddy & Rajarashmi

“Consumer Behaviour & Marketing” June, 2004 Indian Journal of

Marketing by Swasti Soni

http://www.google.co.i n

http://www.samsung.co m

http://www.lg.co m

http://www.videcon.co m

Questionnaire On Consumer Durables

1. Which brand do you recall when we talk about refrigerator?

.............................

2. Why do you recall that brand?

A brand image

B family association

C electronic and print media advertisement

D celebrity endorsement

3. What is the perception about the brand you prefer?

A best in quality

B best in after sales service

C Best in price

D Best in image

4 Which attribute of a refrigerator you prefer the most?

A. inverter technology

B exterior design

C five star rating

D Design door panel

E faster cooling

F capacity for more vegetables and dairy products

5 What is the need for the refrigerator?

A physiological

B Esteem

6. While purchasing consumer durable which parameter influence you?

A price

B product feature

C brand

D service

E durability

7. After how long do you prefer changing your refrigerator?

A 1-3

B 3-5

C 5-10

D more than 10 years

8. What influence the most while making buying decision?

A personality

B lifestyle

C self esteem

D reference group

E brand feature

F Advertising

9. What initiate you to buy consumer goods?

A word of mouth

B Friends

C Needs recognition

D Celebrities endorsements

10. Which company brand do you buy the most?

A .Whirlpool

B. Sony

C. LG

d. Samsung

E Godrej

F Haier

E any other

11. When do you buy the product?

A sales offer

B discount offer

C festive season

D depends on requirement

12. Do you prefer Indian brands over multinational brand???

A. YES

B. no

13. Do you prefer searching online before buying or directly go to the showroom and search?

A. search online before purchasing

B. directly goes and searches there itself.

14. Would you prefer buying consumer durables online, if yes then why?

A. price

B. convenience

C. offers

D. easy comparability

15. Have you ever preferred any Indian brand product If, yes of which company?

...........................

16. What is the brand personality, do you associate with?

A stylish brand

B Innovative technology

C premium brand

B any other............