Embed Size (px)
DESCRIPTION
Cause marketing is a great business tool for any brand. Here is a presentation explaining why.
Citation preview
“Do Well by Doing Good.” – Bruce Burtch
Trust in corporations is low
Slim margins between brands
Consumers are the drivers
Growth of social media
+
+
+
Transparency
Authenticity
Engagement
351 annual subscriptions
Up 44% from previous year
Extensive press & good PR
