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CATHOLIC STANDARD

EL PREGONERO+ one faith, two languages

ARCHDIOCESEOF WASHINGTON

INFORME ESPECIAL EL BEATO JUAN PABLO II SEMINARIO

ARQUIDIÓCESIS DE WASHINGTON WWW.ELPREG..ORG � JUEVES, 14 DE SEPTIEMBRE 2011 VOLUME 61, No. 18

UNA INTRODUCCIÓN

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EL PREGONERO

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SPECIAL COVERAGE THE NEW BLESSED JOHN PAUL II SEMINARY

ARCHDIOCESE OF WASHINGTON WWW.CATHSTAN.ORG � YOUR FAMILY’S CATHOLIC MAGAZINE VOLUME 61, No. 18

AN INTRODUCTION

HOW PRIESTS ARE MOVED BYTHE MISSION

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LEADERSHIP

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2011-2012 ADVERTISING INFORMATION

TOTALMARKETREACH

Faith-baseddemographics

Español English

Engaged readers. Committed consumers.

Reaching every part of Washington, D.C., and Montgomery, Prince George’s, Charles, Calvert & St. Mary’s Counties in Maryland

Growing Hispanic marketcounts on El Pregonero

70% are CatholicsMore than a third own a home

But have been in the U.S. lessthan a generation, so the paperhelps in navigating their lives

Educated, affluent readers count on the Catholic Standard

Catholic householdswith desirable incomes, habits

Audience knows it’s the spot for learning what’s happening inthe Archdiocese of Washington

TOTAL MARKETREACH

DeliveringCatholic readersEL PREGONEROARQUIDIÓCESIS DE WASHINGTON

SIRVIENDO A LA COMUNIDAD • WASHINGTON, DC • MARYLAND

‘No hay favoritismo, sino justicia’Rodeado de estudiantes, legisladores, activistas e inmigrantes, el gobernador MartinO�Malley promulgó, el martes, el Dream Act, estampando la firma que cambiará el destinode miles de jóvenes en el estado de Maryland. PáGINA 8

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CATHOLIC STANDARDJUNE 19, 2011

CELEBRATING BEATIFICATION OF JOHN PAUL II PAGE 8CARDINAL WILLIAM BAUM REFLECTS ON 60 YEARS AS A PRIEST PAGE 14

CROWNING AT ST. MARY OF THE ASSUMPTION SCHOOL PAGE 23

ARCHDIOCESE OF WASHINGTON WWW.CATHSTAN.ORG � YOUR FAMILY’S CATHOLIC MAGAZINE VOLUME 61, No. 18

PAGE 24

ARCHDIOCESE REACHES OUT INMYRIAD WAYS TO HELP PROTECTCHILDREN (+ ADULTS)

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PAGE 18FOUR MOVING TESTIMONIES

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Español English

Every month. Twice in each language.

NEWFRESHLOOK

Devoted audience.Exciting storytelling.

English Español

Provocative stories. Grounded in faith.

The venerable Catholic Standardupdates its journalism,and El Pregonerotakes on in-depth stories that matter

Produced twice per month

Debuts Sept.15Arrives every other week

Dynamic approachBetter paper and graphicsLonger shelf life

Produced twice per month

Debuts Sept.22Arrives every other week

Focus on immigrantsBetter paper and graphicsLonger shelf life

NEWFRESHLOOK

A news magazinethat matters

EX EMPLEADOS DE CHIPOTLE EXIGEN PAGOS PENDIENTES Página 6ARZOBISPO WUERL TOMA POSESIÓN DE SU IGLESIA TITULAR Página 10

¿POR QUÉ LA PRONTA APROBACIÓN DE LA REFORMA MIGRATORIAINTEGRAL ES PARA CORREGIR UN SISTEMA INEFICAZ Página 16

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EL PREGONERO19 De Junio 2011

CATHOLIC STANDARDCELEBRATING BEATIFICATION OF JOHN PAUL II PAGE 8

CARDINAL WILLIAM BAUM REFLECTS ON 60 YEARS AS A PRIEST PAGE 14

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ARCHDIOCESEOF WASHINGTONCELEBRATES EVERYDAYHEROES WHO ARE CHANGINGTHEIR PARISHES

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Español EnglishOne mission: Spread the Good News

NEWFRESHLOOK

ALAN HAY Director of Sales & Marketing

Don’t miss outon being a partof something big

CatholicStandard

Debuts on Sept. 15

Debuts on Sept. 22

El PregoneroContactour salesteam

alan@cathstan.org |202.281.2424

Advertisingrates & sizes

CATHOLIC STANDARD

EL PREGONERO+ one faith, two languages

2011-2012 ADVERTISING INFORMATION

ARCHDIOCESEOF WASHINGTON

BYTHENUMBERS

El PregoneroEspañol

Devoted immigrant readership

Most-recent survey results available to the Archdiocese of Washington from Western Publication Research, Carlsbad, Calif.

Hispanic demographic.Strong religious affiliation.Home-owners and travelers. PredominatelyCatholic.

Permanently moved to the U.S. ~ Average 1980

70%Catholic38% own their homes25% rent home | 38% rent apartment6% own vacation home or condo

Average reader age is 4471% married; 66% with kids at home

18% Protestant or Other12% Do not belong to a church

77% traveled by plane last year

63% traveled by train in the last year

BYTHENUMBERS

CatholicStandard

Devoted Catholic readership

Most-recent survey results from a Catholic Standard reader survey and the National Catholic Readership and Marketing Survey conducted by CARA

Loyal & reflective.Focused on substantive issues.In-depth stories. Solidifying its place as thought leader.

100%religious audience

133% more likely to own their residence167% more likely to have an income of more than $150,000 annually

60%female40%male61%are 35—44 38%are over 45

Catholic newspaper households compared to average U.S. households are:

THERATES

El PregoneroEspañol

Display advertising prices

Size Ratio Col. Inches

1x Open Rate

13x Rate

26x Rate 52x Rate

Non- Profit Rate

A 6 col. x 10.8 in.

Full Page 64.9 $1,380 $1,173 $966 $828 $690

B 6 col. x 5.3 in.

Half Page Horizontal

32.0 $660 $561 $462 $396 $330

C 3 col. x 10.8 in.

Half Page Vertical

32.4 $660 $561 $462 $396 $330

D 5 col. x 7.5 in.

Junior Full Page

37.5 $750 $637 $525 $450 $375

F 4 col. x 5.3 in.

Third Page 21.4 $440 $374 $308 $264 $220

G 3 col. x 5.3

Quarter Page

16.0 $330 $280 $231 $198 $165

H 2 col. x 5.3

Mid-Qtr/Eighth

10.7 $255 $216 $178 $153 $127

I 3 col. x 2.6

Eighth Page 7.8 $180 $153 $126 $108 $90

J 2 col. x 2.6

Sixteenth Page

5.2 $100 $85 $70 $60 $50

ADD for COLOR: $25 for up to Half-Page / $50 for up to Full-Page / $100 for Full-PagePREMIUM: ADD 10% for Full-Page or Junior Full-Page when on Back Page

THERATES Catholic

StandardSize Ratio Col.

Inches1x Open Rate

13x Rate

26x Rate

School Rate

Parish Rate

A 6 col. x 10.8 in.

Full Page 65.0 $2,277 $2,070 $1,794 $1,725 $1518

B 6 col. x 5.3 in.

Half Page Horizontal

32.1 $1,089 $990 $858 $825 $726

C 3 col. x 10.8 in.

Half Page Vertical

32.5 $1,089 $990 $858 $825 $726

D 5 col. x 7.5 in.

Junior Full Page

37.5 $1,237 $1,125 $975 $937 $825

F 4 col. x 5.3 in.

Third Page 21.4 $726 $660 $572 $550 $484

G 3 col. x 5.3 in.

Quarter Page

16.0 $544 $495 $429 $412 $363

H 2 col. x 5.3 in.

Mid-Qtr/Eighth

10.7 $420 $382 $331 $318 $280

I 3 col. x 2.6 in.

Eighth Page 7.8 $297 $270 $234 $225 $198

J 2 col. x 2.6 in.

Sixteenth Page

5.2 $165 $150 $130 $125 $110

ADD for COLOR: $25 for up to Half-Page / $50 for up to Full-Page / $100 for Full-PagePREMIUM: ADD 10% for Full-Page or Junior Full-Page when on Back Page

Display advertising prices

Don’t miss outon being a partof something big

CatholicStandard

Debuts on Sept. 15

Debuts on Sept. 22

El PregoneroContactour salesteam