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Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

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Page 1: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Catherine Bonn Tyler Crimm

Alexander Embiricos Tom McLaughlin

Joey Zwicker

Page 2: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker
Page 3: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Positioning Statement

For real estate agents who seek to offer a wider range of services to their clients, TopPrice offers a complete web service including a new auction

mechanism which enables realtors to quickly and efficiently reach the optimum price between the buyers and the seller.

Unlike the traditional methods employed by today's realtors (list price, offer, counter-offer, etc.),

our product ensures that the person who values the property the most is able to acquire it, enabling the realtor to effortlessly increase his client capacity and commission.

Page 4: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Traditional Real Estate Top Price1. Discover Property2. Contact Realtor3. View Premises4. Buyer places Initial Offer5. Seller Counter Offers6. Buyer Places Counter

Offer7. Rinse and Repeat8. House Sold

1. Discover Property2. Contact Realtor3. View Premises4. Place Bids on TopPrice5. Auction Commences-

House is sold6. Save Time and Money7. Save Countless

Headaches8. Buy Yourself A Cookie

Real Estate Methodology

Page 5: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

The TopPrice Clock Auction

Time

Price

3:00

Auction Start

4:304:003:30 5:00

Auction End

Start Price

End Price

Phase 1

Buyer 1

Buyer 2

Buyer 3

Buyer 4Phase 2

Page 6: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Market Opportunity

$57B

High Demand Commercial Properties

Commercial Real Estate

$330BTotal Real Estate Market

$5B

Page 7: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Go To Market Strategy

•Founder Networks

•Sales Force•Referral system

•Direct Sales

Page 8: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Business model

Referral Discount

Subscription Based

Pricing Tiers

Page 9: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Risk AnalysisTeam

Capital

Market

Technology

•Five founders•More difficult to agree on large company decisions•Less equity for each person

•Slow adoption into industry•Building initial user base•Adoption by small franchises•Obtaining corporate partnerships

•Low Risk•License required IP •Marketing costs exceed projections

• Meetings milestones to obtain Series A funding

Page 10: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Timeline

Page 11: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Projected Cash Flow

1 4 7 10 13 16 19 22 25 28 31 34$0

$50$100$150$200$250$300$350$400$450

RevenueExpenses

Months

Thou

sand

s of

Dol

lars

Employees 8 10 13

Page 12: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Projected User Growth

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 350

1000

2000

3000

4000

5000

6000

IndividualFranchiseTotal

Month

Page 13: Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Questions?