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Catherine Bonn Tyler Crimm
Alexander Embiricos Tom McLaughlin
Joey Zwicker
Positioning Statement
For real estate agents who seek to offer a wider range of services to their clients, TopPrice offers a complete web service including a new auction
mechanism which enables realtors to quickly and efficiently reach the optimum price between the buyers and the seller.
Unlike the traditional methods employed by today's realtors (list price, offer, counter-offer, etc.),
our product ensures that the person who values the property the most is able to acquire it, enabling the realtor to effortlessly increase his client capacity and commission.
Traditional Real Estate Top Price1. Discover Property2. Contact Realtor3. View Premises4. Buyer places Initial Offer5. Seller Counter Offers6. Buyer Places Counter
Offer7. Rinse and Repeat8. House Sold
1. Discover Property2. Contact Realtor3. View Premises4. Place Bids on TopPrice5. Auction Commences-
House is sold6. Save Time and Money7. Save Countless
Headaches8. Buy Yourself A Cookie
Real Estate Methodology
The TopPrice Clock Auction
Time
Price
3:00
Auction Start
4:304:003:30 5:00
Auction End
Start Price
End Price
Phase 1
Buyer 1
Buyer 2
Buyer 3
Buyer 4Phase 2
Market Opportunity
$57B
High Demand Commercial Properties
Commercial Real Estate
$330BTotal Real Estate Market
$5B
Go To Market Strategy
•Founder Networks
•Sales Force•Referral system
•Direct Sales
Business model
Referral Discount
Subscription Based
Pricing Tiers
Risk AnalysisTeam
Capital
Market
Technology
•Five founders•More difficult to agree on large company decisions•Less equity for each person
•Slow adoption into industry•Building initial user base•Adoption by small franchises•Obtaining corporate partnerships
•Low Risk•License required IP •Marketing costs exceed projections
• Meetings milestones to obtain Series A funding
Timeline
Projected Cash Flow
1 4 7 10 13 16 19 22 25 28 31 34$0
$50$100$150$200$250$300$350$400$450
RevenueExpenses
Months
Thou
sand
s of
Dol
lars
Employees 8 10 13
Projected User Growth
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 350
1000
2000
3000
4000
5000
6000
IndividualFranchiseTotal
Month
Questions?