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P R E S E N T E D B Y
B E T T Y P . , C H R I S H . , E L T H A N L . , E T H A N Y .
The road to being the go-to catering platform forSingapore
YOUR PERFECTCUSTOMER
Regular - every 2 weeksKnows how to use thewebsiteWilling to pick up catering(no delivery)Low cost of acquisition,high return on investment
PERFECTMeet Your
CUSTOMER
THIS ISME
MARKET SIZE
110,000 5, 570 510
Students in Singaporeanpublic universities
Number of eventsheld each year
Number ofstudent
societies
MARKETRESEARCH
Where Are They Finding Caterers
Now?
How Do They React to an
Introduction to Caterspot?
What are Their Suggestions?
WHERE DO THEY GO NOW?
Referrals OnlineSearch
ExcelDocuments
Keith A.,President,
Investment GroupOrders $6,800
cateringannually.
Rakesh P.,President,
Consulting GroupOrders $850+
cateringannually
Ernest J., Toastmasters &Radio StationOrders $700
cateringannually
Annette Y.,International
Relations & PoliticalAssociation
Orders $5,400+catering annually.
Bing Lin G.,RC ^ 3
Orders $1,700cateringannually.
"It's easy to use...and convenient."
"...would use as long as it gives the best prices.But right now, it's just information overload."
RESPONSE TO CATERSPOT
"...would use as long as promotions aregood."
"...I'm hesitant to try newcaterers, since I know my caterersso well. They recognize me eachtime I pick up the food."
"...I'm looking for the perfect caterer tosuit all my needs."
Catering relationships - Addmore personal touch Variety is not the issue.Tackle information overload100% of studentssurveyed suggested a reviewsystem.
CONCLUSION
PRODUCT DEVELOPMENT:CASE STUDY
LIVE PROTOTYPE
EXECUTION PLAN
Now Future
CONTACT DEAN OF STUDENTS
RECRUITING BRAND AMBASSADORS
NEW ACADEMIC YEAR (2017)TARGET STUDENT ORGANISATIONS
EXPANDING INTO OTHERINSTITUTIONS
A. CONTACT STUDENTLIFE UNION
$30 OFFMIN. ORDER OF $200
EXCLUSIVE OFFER
BRAND AMBASSADORS
Hire 2 brandambassadorsper university.
Brandambassadors
introduceCaterspot to each
studentorganization.
Ambassadors areto pitch to 4
societies per hour..
WHY THIS WILLWORK
Word of mouth is highly
effective.
92% of customers trust peer
recommendations. 33% trust
ads.
Cost of execution: $600
STUDENTS CATERSPOT
One stop solution -cheaper food,
more choices, andsimpler process
Students usually optfor picking up
catering themselves.
Low cost ofacquisition.
RISKS MITIGATION
Dean of Students wants aheavier discount, or free
food.
Competitors followCaterspot's example.
Respond to marketchanges.
Instant problem solving.
PROJECTION
10.5% REVENUE
GROWTH CUSTOMERACQUISITION:
$46CPO: $18 INITIAL RETURN
ONINVESTMENT:
500%
THANKYOU
REVENUE CALCULATIONS
10.5% REVENUE
GROWTH CUSTOMERACQUISITION:
$46CPO: $18
ROI & CUSTOMER ACQUISITION
10.5% REVENUE
GROWTH CUSTOMERACQUISITION:
$46CPO: $18