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Batch- 2013-2016 Course Code- 50421524

Course Name- Client Servicing, Account Planning II and Media Planning II

Roll Number- 1052

Assignment- # A 506PRODUCT CATEGORY - CHEESECATEGORY DESCRIPTION - CHEESECheese is defined as the fresh or ripened product obtained from coagulation and separation away from milk.It is a dairy product used to enhance the taste of various dishes as an additive ingredient, or enjoyed solely with wine.There are over 2,000 varieties of cheese, which makes the whole market huge and always competing. Companies come up with multi variants and packaging to fulfil the needs of the consumer.

DAIRY SECTION AT DORABJEES

HOW THE CATEGORY IS SEGMENTEDProcessed Cheese Amul, GO, Britannia, Mother Dairy, Puck, Dairy CraftCream cheese Amul, GO, Britannia, CastelloMozzarella cheese Amul, GO, Britannia, Puck, La Cremella, Dairy Craft, JohnsCheddar cheese GO, Britannia, Kodai Cheese, Puck, Dairy Craft, CastelloGouda cheese Amul, Puck, CastelloEmmental Cheese Amul, Puck, CastelloRicotta Cheese Kodai Cheese, La CremellaBlue Cheese Kodai Cheese, CastelloSEGMENTATIONSEGMENT PROCESSED CHEESE

SEGMENT CREAM CHEESE

SEGMENT MOZZARELLA CHEESE

SEGMENT CHEDDAR CHEESE

SEGMENT GOUDA CHEESE

SEGMENT EMMENTAL CHEESE

SEGMENT RICOTTA CHEESE

SEGMENT BLUE CHEESE

BRAND VARIANTSBRAND VARIANTS

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BRAND VARIANTS

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BRAND VARIANTS

BRAND VARIANTS

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BRAND VARIANTS

BRAND VARIANTS