Category Management Presentation - Final

7/29/2019 Category Management Presentation - Final

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2/13

Category Structure and Category Role forApparel

Pantaloons | Shoppers Stop


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About the Stores

Pantaloons

Tagline: Fresh Fashion

Target Market: Young, price

sensitive consumers

Sells the latest fashions at

affordable prices

Shoppers Stop

Tagline: Start SomethingNew

Target Market: Fashion andlifestyle sensitive consumers

Is a single fashion andlifestyle stop for the entirefamily


4/13

Categories in Pantaloons

Kids

WomensMens

Apparel


5/13

Non-Apparel

Jewellery

Other

accessories

Bags

and

purses

Footwear


6/13

Categories in Shoppers Stop

Mens wear

Kids

Womens wear

Apparel


7/13

Non-Apparel

Jewellery and watches

Bags

Fragrances and beauty products

Fo

otwear


8/13

Pantaloons

Private Labels

Mens

Formals

Lombard

BareLeisure

F Factor

BurntUmber

Casual

BareDenim

UMM

RIG

Ajile

LeeCooper

Ethnic

Akkriti

Womens

Formals

Annabelle

Casual

Honey

Ajile

RIG

Ethnic

Rangmanch

Trisha

Akkriti

National Labels

Mens

Formals

JohnMiller

IndigoNation

Scullers

Turtle

Casual

Celio*

Spykar

Womens

Formals

Scullers

Casual

AND

Jealous21

109F

Remanika

Ethnic

Biba

Rain &Rainbow

GlobalDesi


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ShoppersStop

Private Labels

Mens

Formals

Stop

Vettorio

Fratini

Casual

Stop

Vettorio

Fratini

Life

Ethnic

Kashish

Womens

Formals

Stop

Casual

Stop

Life

EllizaDonatein

Ethnic

Stop

Kashish

Hautecurry

Biba

National

Labels

Mens

Formals

Park

Avenue

VanHeusen

Provogue

LouisPhillipe

Casual

Lee

Levis

Wrangler

Womens

Formals

Allen

SollyWills

Lifestyle

Casual

Lee

Levis

Pepe

Provogue

Ethnic

Remanika

WillsLifestyle


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Role of the Apparel Category

Destination Category: helps in defining itself

as the store of choice for the consumers

Delivers superior value to the target consumer

Lead in areas of turnover, market share,

consumer satisfaction, service level and

operating expense management


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Pricing

Pantaloons

Mostly medium range pricing

affordable to middle class and

upper middle class customers

Bare Denim, RIG, Jealous 21,

Honey, UMM

Offers like Buy 1 @ 199 and

Buy 3 @ 449 on Core products

through out the year

Selected Premium Brands

Burnt Umber, Barbie, Lee Cooper,

AND

Shoppers Stop

Premium pricing strategy thatincludes selling of high qualityproducts at a high price

Stop, Vettorio Fratini, EllizaDonatein

There arent any offers

running throughout the year.Offer are available during sale

period on all the merchandise. Mostly Premium Brands

Lotto, Haute curry, UCB, Zodiac,U.S. Polo, Biba


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Placement

Pantaloons

Category-wise placement Ladies western: Ground floor or

near entrance

Ladies ethnic and kids: First Floor

or middle section Mens: Second floor or last section

of the store

New arrivals are hung on thewalls Waterfall hangers/displays.

Products having offersthroughout the year are stackedon shelves Tops from Honey, Bare, etc.

Shoppers Stop

Category-wise placement

Ladies ethnic : Ground floor ornear entrance

Ladies western and kids: FirstFloor or middle section

Mens: Second floor or lastsection of the store. Formalwear on one side and casual onanother. There is also aseparate section for sports

wear. New fresh stock is displayed in

sync with the current theme ofthe collection.


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Promotions

Pantaloons

Window displays as per seasonand festival

Current theme: Angels

Festival: Diwali, Dussera etc. Acrylic display

A3 and A4 size

Display on going discount offers

Loyalty Programs (PBGC)

Walls posters which display theseasonal fashion trend with thetag line, Get The Look

In store signage, paging andannouncements about the offers

Shoppers Stop

Window display nd in-store display is

done keeping in mind all the festivals

and occassions.

-Current theme:

Gold card members are obliged with

special discounts apart from the ones

provided during the sale period.

The black and white theme is

maintained overall the store including

in the promotion.

Documents

Category Management Presentation - Final