715 Washington Street, New York, New York 10014, (609) 553-6900

www.categoricaltech.com - rnacht@categoricaltech.com

“What Categorical delivers is really simple, but really important:

1. Grow audience - 2. Increase efficiency - 3. Generate revenue.”

Bob Benz, President of Content, Hanley Wood Media

We empower editors, grow audiences, increase efficiencies and enable revenue generation

Customer problem: Publishers, associations, and other content providers want to grow their audience value; the

larger the audience the more content they can publish and generate additional advertising and subscription revenue.

Creating profitable new publications and newsletters requires a significant investment of time and people which is

risky.

Target Customer: Our target customers consist of niche and general publishers and associations. We focus on

customers that have a recognizable brand, already publish content to the web and via newsletters and have

advertising inventory. These customers have editors or content managers who are subject matter experts, who know

their audience and who would like to reduce the time they spend on their current production process. They also have

ideas about how they would like to increase advertising revenue but often lack the resources to do so.

Product: Our software makes curating and publishing content simple: choose – click – edit – publish. Our technology

is characterized by the ease with which is allows for the finding, management and deployment of content within an

enterprise setting. We deliver current relevant content to our customers in a dashboard. Editors choose articles of

interest and with a click of a button either edit or publish the content. Content discovered by editors while surfing the

web can be included in the editorial workflow with a click via our universal browser bookmarklet. Content can be

published to both web sites and newsletters with equal ease. Newsletters are emailed in the customers’ template

with their design and their ad inventory. Competitor products are typically complicated to use, lack the algorithms we

rely on to consistently improve the relevancy of the gathered content, are difficult to customize, and expensive.

Compelling Model:

• Scalable, web-based model.

• Limited technology risk, platform has been built and successfully deployed.

• 75 users, more than 50 publications, publishing 10m newsletters per month

• Excited end users pushing our product into new business areas, new customers

“The prospect of actually getting time back in my day, out of production, out of the process, to actually focus on

what I'm passionate about is really what I’m seeing coming to life here.”

John McManus, Editorial Director, Hanley Wood Business Media

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Creation Date: 12/26/2012 9:14:00 PM

Change Number: 10

Last Saved On: 3/4/2013 7:44:00 AM

Last Saved By: Richard Nacht

Total Editing Time: 56 Minutes

Last Printed On: 3/4/2013 7:45:00 AM

As of Last Complete Printing

Number of Pages: 1

Number of Words: 366 (approx.)

Number of Characters: 2,089 (approx.)