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Introducing Boomerang Hotels.

We thank you for your interest and welcome you to Boomerang Hotels where our GuestHouse International and Settle Inn & Suites mid-market lodging brands are aligned under the master brand and parent company of Boomerang Hotels.

At Boomerang Hotels, we have been committed from day one to building a company culture that promotes fair franchising and to the building of collaborative, mutually respectful working relationships with our franchisees. We believe in adhering to the spirit of the “12 Points of Fair Franchising” and that mutual success can only be based on the cornerstone principles of trust and integrity.

How do you want your next franchise agreement to feel? At Boomerang Hotels our property owners enjoy the benefits of “Value, Simplicity, Flexibility and Fairness”. We back them up with a full compliment of sales and marketing support that’s coupled with the revenue management and reservation system resources necessary for success in today’s competitive marketplace.

It’s time to feel good again with Boomerang Hotels. Talk to us, we’ll actually listen and work with you to structure an agreement that fits your individual ownership situation and lodging facility needs!

Brendan WattersCEO

Boomerang Hotels

I invite you to catch a boomerang…

Boomerang Hotels...Come back to Hospitality Franchising that’s Fair, Balanced and Entrepreneurial!

Settle Inn & Suites Harlan, IA

INVESTMENT SECURITY & EQUALITYThe Settle Inn & Suites® and GuestHouse

International® license is the first of its kind.Working with the American Association of Franchisees & Dealers (AAFD), Settle Inn & Suites® developed a franchise agreement that has been recognized as the most franchisee friendly, not only in the lodging industry, but across all sectors - achieving a near perfect score of 99.3% conformity.

Our franchise agreements reward success and foster a true working relationship between owner and franchisor - that is rare in today’s market.

Settle Inn & Suites® and GuestHouse International® give owners entrepreneurial freedom and deliver personalized, essential services without the cost or inflexibility that is common in today’s lodging industry.

“We were excited to be building a new property and joining the Settle Inn family.

The fairness of the franchise agreement is what clinched it for us: when a franchisor says that ‘the franchisee has to make money FIRST in order for the franchise to be successful,’ then we know this is something we can put our names on. We also love the fact that Settle Inn is led by seasoned industry professionals whom we have known and trusted for 20 years.”

– Kelly & Tammy WiseOwners– Settle Inn & SuitesHarlan, Iowa

Fair Balanced E

ntrepreneurial

With Boomerang Hotels you get a smart, experienced franchise partner, an award winning franchise agreement, and some of the lowest franchise fees in the industry. All this adds up to freedom from long-term contracts, the flexibility to avoid costly amenity creep, and the power to stand up to the strongest of competitors.

Boomerang Hotels…Nationwide Aggressive Growth!

Take a Tour Settle Inn & Suites, Appleton, WI

Take a tour: GuestHouse International Music Valley, Nashville TN

Nationw

ide Aggressive G

rowth

Settle Inn & Suites® and GuestHouse International® are successfully positioned as unique lodging options for both business and leisure travelers.

Settle Inn & Suites® and Guesthouse International® delivers “legendary” franchise service and support that is respectful and responsive – like no other brand in the mid-scale lodging sector.

Boomerang Hotels…Franchising Partnerships That Matter

We approach our business with:

GuestHouse Suites El Paso, TX

Sim

plic

ityEn

trep

rene

uria

l

Smart

“Don’t we all prefer to use our own creative efforts to control our own success?

That’s what GuestHouse allowed me to do. With a low-fee, owner-friendly franchise agreement, I was given a free hand to design our all suite hotels as long as we adhered to the GuestHouse quality standards.

There was no micromanaging, no heavy-handed management - just great, quick service from GuestHouse whenever we needed marketing, operations, or any other help.”

–Rich CanePresident– Cane Hotels Co.

A back-to-basics franchise system that only delivers services designed to help you be profitable and successful!

Properties are allowed to manage their business in the context of local market conditions!

Eliminate needless and costly amenities which do not drive brand selection or increase ADR

Franchising Partnerships That M

atter

Pers Personalized Support…You’re Not Just A Number

Settle Inn & Suites

GuestHouse International

Simple, entrepreneurial operating philosophy allows franchisees to manage their assets with greater flexibility

Branded Websites –

Social Media – Facebook – 800 million active users & growing.

Our brand websites offer potential customers an interactive experience that is easy to use and provides information on the chains and the programs we promote as well as gives visitors to the site detailed information on each of our properties.

Personalized Support Branded W

ebsites Social Media

Social Media – Twitter – 200 million accounts

Marketing Programs and Tools – Chain Wide PromotionsBoomerang Hotels Special Monthly and Bi-Monthly Chain Wide Email Promotions Example:

• Forgotten Holiday Promotion• STAR Traveler

• Email database of more than 60,000 participants and growing

• On Facebook page and Twitter account.

Personalized Support - Social Media

Personalized Support Social Media M

arketing Programs Tools

Boomerang Returns Reward Loyalty Program• Low Cost.• Simple.• Stamp card that when filled can be redeemed.

Boomerang Hotels Franchise Portal• Up to date information on what’s happening in the

franchise.• Valuable reservations and revenue management

ideas and programs• A FAQ (Frequently Asked Questions) section and

other helpful topics.• An integral part of your communications tools with

your Franchise Service Manager, Corporate Office Staff and Boomerang Hotels Executives.

Preferred relationship with:

Central Reservation Services (CRS) 24 Hour Private Label Voice Services• Branded Booking Engine• Seamless GDS / Pegasus Connectivity

Sabre, Worldspan, Galileo, Amadeus Pegasus

• Dedicated Group Sales

RESmatrix Customer Management System• Property Control of Content• User Friendly / 24 Hour Customer Support

Central Delivery and ADR Focus –•Richer content website with return on search

results•Building customer E-mail database•Promotions through E-mail database •Package promotions on website•Drive brand through loyalty program•Chain wide relationship with 3rd party sites

Distribution & 3rd Party Travel Intermediaries –

BRAND WEB SITES: www.settleinn.com, www.guesthouseintl.com,

• 24-Hour Reservation Call Center Preferred PMS Relationship GDS and 3rd Party Travel Intermediary Distribution

Complete GDS representation and third party online travel sites – eLINK electronic reservation services include both seamless GDS connectivity through all major channels such as AMADEUS®, GALILEO®, SABRE® and WORLDSPAN® and connectivity through InnLink's direct link to PEGASUS for online bookings through companies such as Travelocity®, Expedia®, Yahoo!®, Excite®, AOL®, Netscape®, Infoseek®, Travelnow®, Biztravel®, Onetravel®, Trip®, Orbitz®, Priceline.com®, TravelGalileo®, Lodging.com®, Hotwire.com®, TravelWeb®, and others.

Personalized Support AD

R Focus D

istribution 3rd Party

Personalized Support Quality A

surance Standards

Personalized Support Franchise Services

Franchise Services –

The primary direct contact for all owners with Settle Inn and GuestHouse International.

The Franchise Services group provides:

• Assistance in the initial opening process for new construction as well as conversions.

• One-on-one support in implementing the Boomerang Hotels Culture and Operating Systems.

• Development and enhancement of the relationship between the owner and the franchisor.

• Communication of new developments in the mid-tier lodging industry sector that may affect the franchisee.

• Problem solving and conflict resolution.• Advice in areas of hospitality operations.• Assistance in the pre-opening of new properties into the

Settle Inn & Suites and GuestHouse International chains.• Identify areas in need of improvement with brand

standards and communicate issues to the property owner's and the franchisor.

• On site assistant.• Regular on-site property visits and special assistant when

needed.• Provide personalized assistant for each individual hotel.

Personalized Support Franchise Services Personalized Support Training and R

eporting

Training & Reporting –

Reporting and Measurement

• Guest Satisfaction Scores• Boomerang Returns Reward• Quality Assurance Results• Central Distribution (Internet Reservations)• Property Revenue Performance

Training

• Owner/Manager Training provided within the first 90 days after opening a new or conversion property.

• Central Reservations (CRS) and Property Management System (PMS) training provided for all management and desk staff

• On-site staff training for each new or conversion.• On-line training and manuals available.

Personalized Support Revenue M

anagement

Personalized Support Revenue M

anagement

Revenue Management Support –

Personalized support by dedicated staff personnel.

Assist owners, staff, and general managers in developing effective sales programs.

Teach basic and advanced sales skills and techniques to property personnel and owners by actively participating on sales calls to new and existing accounts.

Monthly review of property specific reports to identify trends and opportunities that may exist in the market.

Identify front desk training issues on an individual property basis and develop a specific plan to ensure that each property benefits from its in-house sales team.

Identify market opportunities based on the specific needs of the property.

Assist owners and managers with strategies to increase top line revenue and implement procedures to control costs.

Assist in developing strategies for effectively using 3rd party websites to increase revenues.

Assist properties with training on management techniques to maximize revenue.

Positioned for Grow

th

GuestHouse Dothan AL GuestHouse Rutledge AL

“After converting, our occupancy is up, street recognition is up, and, most important, revenues are up.

In addition, GuestHouse offers a lower fee, a better value, plus service that’s much more effective than anything I’ve seen... and I also work with five other franchisors.

I like to say that my customers come as guests and leave as friends. I feel the same way about my relationship with GuestHouse.”

–Subhas (Sami) ShahGuestHouse International

Positioned For Growth –

Guidance and assistance not demands and resistance.

Brand Services, Internet Marketing, Industry Leading CRS.

Revenue Management, Quality Assurance & more!

Franchise friendly Boomerang Returns loyalty program.

Franchise agreements that are Entrepreneurial, Flexible and Fair.

Bottom-line, with Boomerang Hotels - you’ll get a smart, experienced franchise partner, an award winning franchise agreement, and some of the most competitive fees in the industry, plus you’ll have access to the best markets in America.

We have endeavored to meet the needs of Owners and Developers, and have already proven our brands can deliver exceptional results to our owners.

Positioned for Grow

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Positioned for Growth

Ron MarcouSenior Vice PresidentFranchise DevelopmentBoomerang Hotels130 Maple Drive NorthSuite 201Hendersonville, TN 37075(615) 403-1253 Mobileron@boomeranghotels.com

Call us today.

Terry L. KlineSenior Vice PresidentBoomerang Hotels415 N. 4th Street, Aberdeen, SD 574011-800-890-7850605-725-5302 Office605-228-2265 Mobileterry@boomeranghotels.com

We’re W

aiting For Your Call