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Fueling Growth For Emerging Brands
Cat•a•lyst: nounA force that provokessignificant change throughenergy and action
DOMINIC RISPOLI, Managing Partner. New YorkSenior executive with over 20 years experience in corporate finance, capital raising and mergers & acquisition strategy. Over $8 billion in equity capital and M&A for global consumer product and specialty retail companies
EXPERIENCEBarclays Capital, Group Head - Retailing GroupLehman Brothers, Managing Director, Global CP & Retailing GroupJPMorgan Chase, Associate, Structured Finance
OTHERMBA, Kellogg Graduate School of ManagementBoards: GVG Capital, Duchess Marden, Ridgefield AcademyMarried with 2 children; enjoys biking, travel and entrepreneurship
who we are
J. RICK CUSICK, Managing Partner. San Francisco
Senior executive with over 25 years of experience in branding, product development, merchandising, marketing and strategic planning for high-growth, global branded consumer products and retailing companies
EXPERIENCE Zoom Retail Systems, EVP LVMH (DFS), SVP Merchandising, Planning and Distribution Bon Ton Stores, SVP & GMM May Department Stores, DVP & DMM
OTHER Boards: Duchess Marden, Regent Pacific Married with 2 children; enjoys biking, sports, writing and music
who we are
It’s 2007: Two brilliant, energetic consumer products pro’s identify the opportunity to help young, innovative brands find their necessary footing. Early 2009: Convinced of a impending changing of the guard in the brand world and an even greater shift in consumer wants, they decide the time has never been better for emerging brands to make their mark…. ….Enter Catalyst Brands
the story
BUSINESS POSITIONING
Provide business positioning services to
high growth clients:
Business planning
Growth assessment
Financial evaluation
Executive summary
Investor presentation
Financial model
FUNDRAISINGADVISORY
Advise and position the company to raise capital or sell a stake by creating:
Investor presentation
Executive summary
Financial model
Target investor list
Valuation analysis
Structure guidance
STRATEGIC ADVISORY
Advise on effective expansion strategies for
financial strength:
Create and execute growth thesis
Partnerships with strategic partners
Joint Ventures
Mergers & Acquisition
OPERATIONAL ADVISORY
Provide strategic management advice and
execution:
Brand positioning
Pricing strategy
Licensing
Distribution strategy
Marketing plan
Financial controls
what we do
partner profile
SECTORS
Health & Wellness
Beauty
Baby & Kids
Food & Beverage
Fitness & Sporting Goods
Apparel & Accessories
Pets
Specialty Retail
Direct to Consumer
SUCCESS POINTS
Product & vision defined
Brand traction established
Strong consumer adoption
First phase distribution underway
Profitable or path to profitability demonstrated
SIZE
Revenues between $1mm and $25mm
Strong gross profit model
Initial level of scale
Potential to be at least $25mm to $100mm in 3-5 years
CHARACTERISITCS
Innovative, interesting ‘reason to be’ Genuine point of difference to competition
Significant opportunity to gain large market share Passionate Founder / Management
our experience – consumer products
our experience - retail
case studies
strategic & funding advisorRUME BAGS OBJECTIVES Position the company for capital raising Strategically evaluate and expand distribution
CATALYST DELIVERABLES Evaluate business model & productivity Facilitate new retail partner introductions Create compelling investor presentations Develop fully integrated financial model Create comprehensive potential investor list Develop valuation and security structure Organize effective fund raising process
RESULTS: Built out integrated 5 year financial model, demonstrating unique growth opportunity Expanded distribution into on line channels Catalyst completed successful VC funding, closed November 2010
RuMe Bags is a designer and wholesaler of compactible, eco-friendly bags and other storage
solutions. The Company’s products are fashionable, functional & affordable. RuMe Bags are distributed
through specialty stores, The Container Store, and online.
business development advisorMATTINGLY OBJECTIVES Add complementary product extensions Expand equity capital base to support growth
CATALYST DELIVERABLES JV partner for new youth brand -- providing design innovations, retailer introductions and financial analysis Created a compelling investor package, including presentations and financial models Organized the fund raising process
RESULTS TO DATE Created new branding message and graphic design approach Developed new product assortment, targeting the untapped youth player market Organization and introduction to 50+ high quality investors
Mattingly Sports is a leading baseball and softball equipment company. The Company is an innovator
in baseball bat handle technology through its patented VGRIP handle. Mattingly has extended its line to include batting gloves, bags, fielding gloves and training aids Its products are sold in
leading retailers including Dick’s Sporting Goods, The Sports Authority and Modell’s as well as online.
distribution expansion & funding advisorDUCHESS MARDEN OBJECTIVES Evaluation of business model and distribution Expand equity capital base to support growth General strategic management advice & guidance
CATALYST DELIVERABLES Analysis of existing distribution productivity Develop distribution expansion plan Create an integrated financial plan Create compelling investor package, including presentations and financial models
RESULTS TO DATE Developed integrated 5 year financial model Built out 5 year distribution roadmap, demonstrating brand upside, opened key specialty retail account Negotiated and opened international channel Catalyst completed successful Angel funding, closed August 2010
Duchess Marden is a high-growth, eco-prestige natural and organic skincare brand. The Company’s
products are based upon the therapeutic qualities of rose water and are packaged in beautiful, striking packaging.
The line is sold in boutiques, apothecaries and green grocers such as Whole Foods.
Weatherproof is a leading designer and wholesaler of fashion and performance outerwear, sweaters and other apparel and accessories. The Company sells its products
through leading department and specialty stores. In addition, the Company has a division called
MV Sports, which provides customized apparel and accessories to the college bookstore, resort and
corporate promotions markets.
WEATHERPROOF OBJECTIVES Add complementary product extensions Evaluate acquisitions that meet expansion criteria
CATALYST DELIVERABLES Evaluate acquisition candidates across a number of sectors Provide “pros”/”cons” analysis of target Conduct due diligence on any viable targets Provide all valuation and financial analysis Assist in purchase price negotiation strategy
RESULTS Developed initial acquisition presentation package Played lead role in negotiations Engagement still active
m&a expansion strategy advisor
new channel & product strategyDELIVERY AGENT OBJECTIVES Assess viability and build model for launch of on line private sale business Study competitive landscape, size market and identify build or buy strategy
CATALYST DELIVERABLES Develop long term business model Launch site and establish beta data points Develop creative look and feel, user interface and IA Secure high quality brand partners for participation Create a fully integrated financial model Assist in negotiation of acquisition of competitive site
RESULTS Successful acquisition of competitive site, with data base and in house production and established logistics capabilities
Named the #1 Privately Held Media Company by Inc. Magazine, Delivery Agent is the leader in next
generation commerce solutions for the world’s biggest brands. Delivery Agent powers a new breed of commerce through web, mobile and interactive
television platforms, Delivery Agent has created a new playing field from which entertainment partners such
as Discovery, HBO, NBC and UFC can expand their commerce reach to millions of new consumers
around the globe.
DOMINIC RISPOLIManaging Partner
New YorkTel: 646.427.5791
J. RICK CUSICKManaging Partner
San FranciscoTel: 415.302.2111
