COMES INNOVATION.F R O M C R E A T I V I T Y A N D S T R A T E G Y

YOUR STRATEGIC MARKETING PARTNER

Catalyst is a full-service marketing agency

dedicated to providing strategic marketing

to our clients. Based in Austin, Texas, our

recognized and award-winning marketing

leaders have been specifically recruited based

on their areas of expertise, including direct

response, database marketing, media, public

relations services, and, of course, creative.

We have built a team of knowledgeable and

dedicated marketers who are driven to be

agents of change; we are the catalyst in your

equation. We work with many of the existing

elements used in traditional marketing and

sales every day, but we bring action and

change — collectively, our team is the agent

that adds significant impact to the existing

formula.

Our marketing team has worked with

companies in a variety of verticals including

Fortune 500 and Fortune 1000 companies,

giving us the experience to take on any project

with our hands-on approach.

A W A R D - W I N N I N G , F U L L - S E R V I C E

MARKETING SOLUTIONS

MEET THE TEAM AT THELYST.COM/TEAM.

We track results from lead to lease, so you

always know your money is working hard for

you. A lot of companies promise analytics, but

it’s hard to show when a specific marketing

piece is driving results. Is this mystery

impossible to solve?

Do marketing metrics that make sense even

truly exist?

The answer is yes.

WATCH THE VIDEO AT THELYST.COM/VIDEO.

O U R P R O P R I E T A R Y T R A C K I N G M E T H O D

FOLLOWS EVERY DOLLAR

At Catalyst, we keep it simple. We plan. We

follow a proven process. We track results. And

the best part? We actually share your data.

Our marketing pieces, from traditional media

to digital ads, include a special code. We track

these codes all the way to the lease

application so you can understand what

marketing efforts drove leads, conversions,

and even leases.

tried-and-true formula that consistently yields

actionable information to ensure winning

strategies are developed and deployed.

We don’t start a job without knowing what

success looks like for you. From our initial site

visit to analyzing the results of every campaign,

our team is involved each step of the way to

ensure you get the best results possible.

We believe creativity doesn’t come from chaos — it comes from research with results in mind.

Our understanding of niche markets and our

ability to help our clients overcome obstacles

make us unique, just like your brand.

We never exercise a one-size-fits-all strategy —

our strategic process, tailored approach, and

customized solutions yield measurable results

for our clients. Our approach to developing

direct-to-customer relationships follows a

C O N T I N U A L S T R A T E G Y I S O U R

MANTRA AND METHOD

COMES INNOVATION.F R O M C R E A T I V I T Y A N D S T R A T E G Y

MARKET ANALYSISP R O C E S S & C Y C L E

CREATIVE DEVELOPMENTP R O C E S S & C Y C L E

Understanding the market is key to developing a successful brand strategy.

For housing clients, Catalyst typically starts a project by traveling on-site to

evaluate the market for the client’s brand. This can also include market

surveys, interviews, and an on-site evaluation of the competition. We are then

able to create key strategic positioning documentation to help guide the team

and drive project deliverables. The on-site process helps Catalyst identify the

steps that need to be taken to build your brand.

Additional brand strategy services include:

F U L L - S E R V I C E M A R K E T I N G

TAILORED FOR YOUR SUCCESS

BRAND STRATEGYMARKET RESEARCH

LOGO DEVELOPMENTMOOD BOARDSBRAND GUIDESSIGNAGEBRAND EDUCATION

We offer all of the traditional advertising services you need to drive your brand

message in a tried-and-true way, with a modern twist and the latest

technology to speak to today’s customers.

Traditional advertising services include:

TRADITIONAL ADVERTISING

PAPER SYSTEMSPRINT ADSBROCHURES, SALES SHEETS, FLYERSINTEGRATED DIRECT MAIL PIECESBILLBOARDSRADIO SPOT SCRIPTINGVIDEO/PHOTO SHOOTSGUERRILLA MARKETING

MORE AT THELYST.COM/BRAND.

MORE AT THELYST.COM/TRADITIONAL.

Have you established your brand’s look and feel, but aren’t quite sure what to

say? At Catalyst, we can help you develop brand messaging that gets

customers to act and engage with your product. Whether you need taglines,

core messaging, or specific copy, we’ve got you covered. We’ll also help you

develop a communications strategy to ensure your brand messaging stays

consistent across the board.

Additional messaging & PR services include:

MESSAGING & PRBRAND MESSAGING

PRESS RELEASES & MEDIA PITCHINGCRISIS MANAGEMENTREPUTATION MANAGEMENT

Catalyst will research and identify target audiences for your brand to engage

with, then continue to interact with that network. As we work together with

you to set social media goals, we will build personas that will define the type

of content produced for your target audience. In addition, we will monitor

notifications and respond accordingly to ensure your customers are not left

feeling ignored. With social media, time is of the essence, and customers

expect answers almost immediately.

Additional social media services include:

SOCIAL MEDIAAUDIENCE TARGETING AND ENGAGEMENT

PLATFORM SETUPCONTENT CREATION AND CALENDARGOOGLE AND SOCIAL ANALYTICSADVERTISEMENTS

MORE AT THELYST.COM/MESSAGING.

MORE AT THELYST.COM/SOCIAL.

For many companies and products, the first impression they present to

customers is online. Because of this, your website’s design and functionality

are more important than ever before. At Catalyst, we design and develop

websites that tell a story while remaining consistent with your brand’s identity.

Additionally, we provide monthly website hosting and monitoring to ensure

maximum uptime. This includes daily website backups and monthly uptime

reports. By keeping all management and hosting in house, we’re able to

update your website quickly and easily to provide you with flexibility and

outstanding service.

DIGITAL MARKETINGWEBSITES

Whether you’re trying to grow your database or promote an offer, email

marketing is one of the fastest and easiest ways to position your brand to your

target market and reach your audience. At Catalyst, we know the hardest part

of email marketing is getting your customers to open an email. To ensure

you’re getting the best response possible, we have the ability to A/B test

subject lines, content, and imagery to determine what your audience

responds to best.

EMAIL MARKETING

Paid search allows you to generate traffic to your website when people are

searching within your industry or product type. At Catalyst, we recommend

and manage two types of paid search options — pay-per-click and

retargeting — to ensure that your brand, services, or offers display and

remain in front of users who are searching for them throughout the year.

Additional digital marketing services include:

PAID SEARCH

TEMPORARY LANDING PAGESNEWSLETTERSSEARCH ENGINE OPTIMIZATION

MORE AT THELYST.COM/DIGITAL.

We use integrated marketing techniques to stay in front of your target

audience through a variety of channels. One campaign may be directed at a

list of your customers who each receive a direct mail piece, an email, social

media posts, and an SMS text message highlighting a special offer. This

technique allows you to ensure your customers are seeing your message

through a variety of mediums. This approach helps to drive a higher response

rate for your campaigns.

CAMPAIGN DEVELOPMENT

INTEGRATED MARKETING

Using our campaign automation system, we are able to react to each

customer’s response to any given advertisement or offer. If you send out an

email to your customers we can track when they open the email and if they act

on a call to action within the email. The same can be accomplished with direct

mail pieces that drive to online forms or other personalized information.

Knowing how people are responding gives us the ability to set response

actions for your key staff members to follow up with leads and/or change

offers and messaging to best speak to the needs of the customer.

Additional campaign development services include:

CAMPAIGN AUTOMATION

While all of our campaign development services work seamlessly in tandem

with one another, each can also be broken out to fit a client’s specific needs.

MORE AT THELYST.COM/CAMPAIGNS.

PROPRIETARY TRACKINGANALYSIS AND REPORTING

MORE AT THELYST.COM/SPECIALTY.

SPECIALTY SERVICESCatalyst is a full-service agency, and we are here to help you in every aspect

of your marketing needs. We’ve established key partnerships with a variety of

award-winning companies so we can offer online asset portals,

architectural animation and illustration, interior design, touch-screen

tours, and more.

W E H A V E E X P E R I E N C E A N D E X P E R T I S E I N A

WIDE VARIETY OF VERTICALSAt Catalyst, our unique experience in niche real estate markets combined with our tried-and-true

methodology allow us to excel in a variety of verticals. While we are currently serving clients in the areas

listed here, our team members have years of experience in other fields, and we are happy to discuss your

marketing needs, regardless of your industry.

VISIT EACH LANDING PAGE TO DISCOVER OUR EXPERTISE AND REQUEST A COMPLIMENTARY CONSULTATION.

THELYST.COM/SHM

THELYST.COM/MFM

WATCH THE VIDEO AT THELYST.COM/VIDEO.THELYST.COM/CRE

THELYST.COM/HED

THELYST.COM/SRLIV

Catalyst was engaged to complete a rebranding of 2040 Lofts, a newly acquired

student housing property that was negatively associated as the “international

house” among Marquette University students in Milwaukee, Wisconsin. The target

market for the property was primarily college students (18-24 year olds) in

Milwaukee, WI, attending Marquette University, Milwaukee Institute of Art &

Design, Milwaukee School of Engineering, University of Wisconsin-Milwaukee,

and Milwaukee Art Institute.

Traditionally, the property leased to affluent students attending Marquette and

the surrounding local universities, but in the past year international students

accounted for nearly 23% of the residents. This took a toll on the property’s

leasing numbers and caused a negative sentiment in the marketplace.

Additionally, the property was in an older medical building that was converted to

student housing. Minimal upgrades resulted in the property feeling old while

students were seeking a new and modern property in their apartment search.

Upon assessment of the property and due to the new ownership, Catalyst

determined that rebranding the property and incorporating some remodel in

common areas would allow 2040 Lofts to be reintroduced into the marketplace

and change current perceptions of the property. A site visit and student intercepts

revealed that customers in the marketplace desire upgraded amenities and high

speed Internet. Upon meeting with the interior design company performing

upgrades to the common areas, it was determined that the property needed to

be presented to the market with a fresh brand. After conducting surveys on a

variety of names, The Marq was chosen and a new website was designed and

developed, new print collateral was created and new signage was designed.

the challenge

the solution

AWARDWINNERAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNER

TO LEARN MORE ABOUT THEAWARDS AND VIEW CREATIVEVISIT THELYST.COM/MARQ.

C A S E S T U D Y

THE MARQ REBRAND

21% 8%

54%30%

leased up

leased up

leased up

leased up

To introduce The Marq to the Milwaukee market, Catalyst promoted a

VIP party to be held at the property prior to the start of the 2014 school

year. The new brand was teased in direct mail invitations, email

invitations and reminders, and social media posts, all of which drove

traffic to an RSVP landing page for the event. Of the approximately 250

people who attended the event, 51 signed leases and another 87 leases

were pending guarantor paperwork at the end of the night. The event

allowed The Marq to kick off their leasing season with nearly 21% of their

beds leased at the VIP event, an increase of 13% from where they were

the previous year at the same time in the leasing season.

Since the reveal party, The Marq has consistently stayed ahead of their

leasing goals and out-performed their numbers from the previous year.

By the end of 2014 they were 54% pre-leased, compared to only 30%

pre-leased in the same time period from the previous year.

the results

51LEASES SIGNED

AT EVENT

VIP PARTYresults

year over year lease up comparison

87PENDING LEASES

AT EVENT

21%LEASED UPAT EVENT

T H E P R O O F I S I N

OUR NUMBERS

READ MORE SUCCESS STORIES IN OUR CASE STUDIES AT THELYST.COM/PROOF.

D I S C O V E R T H E S C I E N C E A N D

ART OF MARKETING

SEE OUR AWARD-WINNING CREATIVE AT THELYST.COM/FOLIO.

LEARN MORE ABOUT OUR AWARDS AND ACCOLADES AT THELYST.COM/AWARDS.

YOUR STRATEGIC MARKETING PARTNER

CATALYST AUSTIN

110 WILD BASIN ROAD SUITE 350AUSTIN, TX 78746

P: 512.579.5460E: CONTACT@THELYST.COM

THELYST.COM