Catalyst Academy, Headquartered at Guwhati, Is First-Of-its Kind Pharmaceutical Academy

8/14/2019 Catalyst Academy, Headquartered at Guwhati, Is First-Of-its Kind Pharmaceutical Academy

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Catalyst Academy, headquartered at Guwhati, is first-of-its kind

Pharmaceutical Academy in India, formed to provide specialized courses to caterto the manpower need of the modern Pharmaceutical industry. Our aim is todevelop the competence of young graduates so as to make them industry readyto cater the growing need of people in the industry at all level.

As it is being predicted that market for pharmaceutical products in India hasstrong potential for increased growth from 2008 right through to 2023. As aresult there will be a huge demand of trained manpower. On contrary there is ahuge gap between demand and supply of skilled workforce for the Pharmasector. The existing knowledge and the manpower gap in the industry have ledto formation of different courses in Catalyst Academy so that we can fulfill theserequirements.

Catalyst Academy comprises team of vibrant experts with years of experiencein Pharmaceutical Industry. Our team's combined knowledge and know-how-ofthe Pharmaceutical Industry enables us to offer end-to-end solution to thePharmaceutical trained manpower needs of the present competitive market.

Vision:To be the partner of choice of all Pharma majors for their Pan-India manpower

requirements by offering the Right Candidate at theRight Time at the

Right Place.Mission:

To Make Pharma Sales Career a Profession of Choice, Not a Profession byChance.

In order to chase our vision and fulfill the mission we have launched for the firsttime in India the Certificate Course in Pharmaceuticals SalesManagement(CPSM). The course content is structured for the fresh graduatesby the industry expert.

Catalyst AcademyTrust(Reg.Num-KAM/240/A-19/347/2009)House Number-76, Rajgarh Road Guwahati.-7810003

Phone: 09331179604/ 033-64585604E-Mail: [email protected]

www.thecatalystacademy.com


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CPSM Syllabi:Training Materials are developed and monitored byMr. Deepak Chakrabarty and his team of Trainers. Mr.Deepak Charaborthy hasbeen in the pharma industry since last 30 years and have worked in differentpharma companies like Sandoz, Alkem, Ranbaxy, USV and Unique etc in differentpositions like Group Product Manager,& GM Training and Developmentexperience of over 13 years in pharmaceutical training at all corporate levelsstarting with entry levels up to sales manager level. Harnessing both in-houseand external faculties to meet and surpass training objectives.He is also a visiting faculty in different Business Management Institutes includingNarsee Monjee Institute of Business Management, Mumbai, and ISBM-Puneleading B school for Pharmaceutical Marketing and Communication Course.

Our syllabus covers Basic Anatomy & Physiology, Pharmacology, Microbiology,Important therapy areas, Selling Skills and All Business Processes (Retail Audit,Days Planning, Key Opinion Leader Development and Wholesaler Operationetc).

We cover all modules in two months. The course had been divided into firstmonth classroom and second month e-learning modules.

Catalyst Advantage:Our Training Programs are conceptualized and designedby senior pharmaceutical professionals to meet industry standards.

Our specialties that differentiate us from others:

Syllabi designed in accordance with the requirements of thePharmaceutical industry by the Pharmaceutical Professionals.

Periodic review of the candidate's performance and ensuring that they'rekept in tune with the industry standards.





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Regular Interactions by Pharmaceutical industry leaders.

Our Instructors are required to undergo intensive training to ensure thatthey are thoroughly prepared to establish their professional acumen.

Train the Trainer Programs are conducted regularly for their continuousdevelopment and to keep pace with the changes and evolving Industrydemands.

Periodic industry visits and seminars to help candidates feel the pulse ofthe industry.

Each participant has online website access to our learning modules andexercises etc.

Pre- Placement Workshop.

Campus Interview.

Our goal at Catalyst Academy is to create an interactive and fun learningexperience by using advanced teaching methods. At the same time westrive to have more course content and course practice than any otherinstitute available.

Our On-going Programs:

MBA, BBA and various other diploma courses of Anamalai Universityunder- DLP.

CPSM (Certificate in Pharmaceutical Sales Management)-Course designedfor fresh graduates willing to start their carrier in Pharmaceutical Industryas Medical Representative.

I-Lead 100% Job assured course of ICICI-PRUDENTIAL.

Advantage to the Industry:

Zero Cost-Single point for complete manpower Sourcing

Industry ready candidates

Mode Of Operation:

We Plan to appoint Master-Franchise(M.F) in all state Capital.M.F willappoint Franchise at all Major Pharmaceutical Head quarters.

M.F Should be leading Pharmaceutical CSA/CFA & Franchise should beleading pharmaceutical stockiest.

Role and Responsibilities of M.FObjectives

M.F will deliver the courses and training programs offered by CATALYST

ACADEMY at its own center in XX, under the brand name of CATALYSTACADEMY. M.F will deliver these courses and training programs in the mostprofessional manner guided by the overall philosophy and spirit of CATALYSTACADEMY.





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M.F will create new Franchise in the state of XXX. M.F along with CATALYSTACADEMY will select new Franchise and then mentor them for betterperformances. The M.F should develop Franchise in all major pharmaceuticalH.Qs within two months of signing the agreement.

Infrastructure

The M.F & FRANCHISEE should have a carpet area of 1000 square feet for itsown center and office at XXX , with the following infrastructure in place

a) Two well furnished AC classrooms

b) Counseling and Reception Area

c) Computer lab with Internet facilities (Broadband)

d) Library space and Racks with Required Books and Materials

e) Small lounge and Office space.

With a plush looking interior including class room and Office ACs, goodfurniture, lights and fixtures, color combinations etc. CATALYST ACADEMYmay suggest suitable interiors to make the brand appearance commonacross its associates.

Master Franchise Fee and Royalty Fees to CATALYST ACADEMY:

The M.F will pay a Franchisee fee of Rs. 1.0 lakhs to CATALYST ACADEMY on

the date of signing the agreement.

The M.F will pay 30% of the total fees collected from the enrollment fees toCATALYST ACADEMY as a part of the royalty payment to CATALYST ACADEMY.And @ Rs.1000.00 per student as cost of course material.

Manpower

2.1 The M.F should hire able manpower to run the business. The manpower canbe divided into two categories Administrative & Marketing Staff andFaculties.

Administrative and Marketing Staff: The M.F will hire the followingAdministrative and Marketing Staff at the initial stage. Depending uponthe growth the manpower requirement will also grow.





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o 1 Center Manager (In case the owner is not involved)

o 1 Marketing Manager and 2 Marketing Executive

o 2 Counselors

o 1 Peon

Faculties:The M.F Associate need to have a combination of full time andpart time faculties.

Training:CATALYST ACADEMY will be undertaking regular training programs for M.F andFranchisee employees (including Administrative, Marketing Staff, and Faculties)at M.Fs center, or its own venue or any other neutral venue. The trainingexpenditures will be shared equally between the M.F, Franchisee and CATALYSTACADEMY.

Local Advertisement and Promotion

The M.F and Franchisee to carry out local advertisements and promotionalactivities. Some of the standard advertisement and promotional activities thatthe M.F and Franchisee should carry out are as follows:

Advertisement in Local Print Media, Cable TV and Radio FM

Hoarding and Displays at important locations

Posters and leaflet distributions at important locations such as College,good localities etc. Insertions in newspaper at regular intervals

Regular Seminars at different colleges, hostels, and own centers atregular intervals.

Stall at important locations to directly interact with the students.

Participation in Book Exhibitions and other important events to makethe brand visible enough.

Regular follow up through phone calls, sms, e-mail to prospectivestudents

Group Discounts, Scholarship Test etc.

CATALYST ACADEMY will not bear any cost related to the local advertisementand promotional activities. However CATALYST ACADEMY will doadvertisements at a regional or national level to strengthen the brand.

Franchisee

The M.F will create new Franchisee (Franchisee should be a leadingpharmaceutical stockiest within the area) in the state of XXX who in turn willprovide similar courses and training programs at their own centers. The newly





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created Franchisee will enter into an agreement with CATALYST ACADEMY in thepresence of M.F before beginning the business operations.

The M.F will undertake co-ordination activities with Franchisee. It will co-ordinatewith Franchise for Admission , Royalty payment, local advertisements andpromotions, training of staff and faculties and other activities that will improvethe performances and brand image of Catalyst Academy.

Franchisee and Royalty Fees Sharing with Catalyst Academy

The Franchisee will pay a franchisee fee of Rs. 0.50 lakhs and royaltypayment 30% CATALYST ACADEMY.

The M.F will get a 15% share of the Franchise fees of newly createdFranchisee.

The M.F will get a 10% share of the royalty payment received from theFranchisee.




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Catalyst Academy, Headquartered at Guwhati, Is First-Of-its Kind Pharmaceutical Academy