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Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

Catalina Kids

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Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

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  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

  • Overview

    Brand Positioning

    Catalina Kids is a small, privately owned

    childrens clothing shop on Catalina Island.

    Rosa Miller opened her business 21 years ago

    and has been in the same exact location

    marking a distinct spot for faithful customers.

    The store oers souvenirs, but focuses mainly

    on childrens clothing. Catalina Kids has a mix

    of aordable clothing and boutique style

    clothing. They carry both boys and girls from

    infants to pre-teens. Only about 5 employees

    are housed year-round. Fundamentally, this

    is a family-ran business with help of others

    here and there.

    Brand Philosophy

    Catalina Kids wants every customer to have a

    pleasant shopping experience. They want to

    help people fulll what they are looking for with

    a smile on their face. They are looking for that

    professional look, but also want to be kid

    friendly. Having each customer walking out a

    happy customer is their ultimate goal. Creating

    a new logo for them would a put a new look on

    the shop, potentially drawing in new customers

    while keeping the same merchandise in the

    store. A new logo has the capability of making

    the store standout further and will expectantly

    bring in a lot more customers.

    Brand Attributes

    FunFriendlyPleasantEnjoyableDistinctiveUpbeatInvitingProfessional

    Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Mood

    Existing Identity

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Logo Variation

    1 3/8

    1

    3/8

    1 3/8

    1

    3/8

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    201 Crescent Ave. Avalon, Ca 90704

    310-510-1559 fax: 310-510-1534www.catalinakids.com

    201 Crescent Ave. Avalon, Ca 90704 310-510-1559 fax:310-510-1534www.catalinakids.com

    Rosa Miller, [email protected]

    Stationary Set

    201 Crescent Ave. Avalon, Ca 90704 310-510-1559 fax:310-510-1534

    www.catalinakids.com

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse massa turpis, dignissim quis commodo in, dignissim lacinia tortor. Cras in ligula justo, ac sollicitudin sem. Cras bibendum imperdiet tellus, non varius lacus faucibus quis. Sed placerat aliquet elit, ac fermentum massa tincidunt in. Nunc accumsan porta elit sit amet pulvinar. Vivamus congue, est sed blandit porttitor, ligula sem cursus felis, ut dapibus enim erat eu nibh. Vivamus quis volutpat justo. Pellentesque vel dignissim nulla. Duis commodo purus blandit sem cursus pretium. Nunc fermentum placerat ligula quis fringilla.

    Vestibulum ut dui at nunc feugiat luctus eu ut sapien. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce blandit aliquet felis a dictum. Mauris sed nibh dolor, non posuere quam. Fusce rutrum, massa nec vestibulum semper, magna magna tempus mi, nec accumsan mi magna ac ligula. Donec rhoncus tellus a ipsum bibendum accumsan. Phasellus vitae velit blandit lorem hendrerit malesuada egestas eu mauris.

    To Whom It May Concern:

    Sincerely,

    Rosa Miller

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    $

    $

    Gift Cards

    $$

    Gift Card Envelope

    Gift Card Variations

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Packaging

    Small Bag 3D Large BagFront

    BackFront

    Back

    Dimensions: 7.5 x 4 x 10

    Dimensions: 16 x 5 x 10

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Packaging

    Gift Box 3D

    Gift Box Flattened

    Dimensions: 8 x 12 x 2

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Home Page

    little girls

    little boys big girls

    big boys toys and gifts

    souvenirs

    check out our permanent collection!

    phone: 310-510-1559 fax: 310-510-1534

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Signage

    Exterior Signage

    Interior Signage

  • Color Palette

    Pantone

    Web

    FFFFFF 775D9A 93D1E0 262262

    FFFFFF 666699 99CCCC 333366

    Typeface

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Catalina Typeface

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual

    Logo Progression

  • Catalina Kids/ Presented by Leslie Miller/ December 14, 2009 Branding Manual