Inspiring innovation

With the growth in the casual dining market, it’s about time we had ourown dedicatedtrade show. I haveno doubt it will bea great success and I look forward to visiting.PAUL LEWIS, EXECUTIVE CHEF,PREZZO AND CHIMICHANGA RESTAURANTS

The eating out sector has changeddramatically in recent years. Pubs haveshifted their focus to concentrate onproviding a quality food offering and ourhigh streets are increasingly dominatedby thriving branded restaurant chains.

Whichever way you look at it, casual dining hasbecome the main battle ground for the UK’s restaurantindustry. It’s a sector where innovation, branding anddifferentiation have become the keys to success andwhere the UK, increasingly, is seen as a world leader.Yet, this huge multi-billion pound sector has never hada dedicated trade show where the industry can cometogether to get inspiration, see the latest products anddo business. Until now! Casual Dining will see over 120innovative food, drink, equipment, table top, furniture,interior design, technology and services suppliers dobusiness with the best senior buyers and decisionmakers from across the branded restaurant and pubsectors, as well as the finest independent and multipleoperators that the casual dining sector has to offer.

Welcome to

CasualDINING

Casual Dining has been developed inconsultation with leading industrysuppliers and operators, to ensure itmeets the needs for this dynamic,fast changing industry and becomesthe premier event for the sector.Featuring demonstrations, features,a vibrant exhibition floor and withthe attention to detail whichDiversified Business Communicationshas become known for, CasualDining will inspire and engage anyserious restaurant operator involvedin the dynamic casual dining sector.

ConsultationWe already have strong relationships in the industrythrough the multi-award-winning trade showlunch!, and the launch of Casual Dining has comeas a direct result of conversations with exhibitors,who are looking for an effective event for reachingthe rapidly growing casual dining sector. This hasbeen followed up with universally positiveconversations with leading operators who agreethat the sector would benefit from a dedicated,focused event which meets their specific needs.

Developed inpartnership withwith the industry

Advisory panelCasual Dining benefits from an advisory panel ofleading operators and suppliers, who givevaluable input and insights to make sure everydetail of the show has been thought through.

Perfect timingCasual Dining will take place on Wednesday 26– Thursday 27 February 2014, perfectly timed tocoincide with the buying cycle for most operators.

A great venueThe show will take place at the Business DesignCentre in Islington, providing a fantastic, boutiquestyle backdrop. The venue is located in one ofthe most vibrant areas of London, with a host ofgreat casual dining restaurants and bars nearby.With its beautiful architecture and contemporaryinterior, it’s the perfect venue for Casual Dining.

PresentationFrom the time people arrive, to when they leave,Casual Dining aims to deliver the ‘wow factor’in a dynamic, stylish environment which reflectsthe values and aspirations of the casual diningsector. Little touches like live music on theshow floor, the Casual Dining Plaza networkingarea, plus features and informal yet world classseminars, will help the show stand apart.

The UK leads the way in casualdining and a dedicated trade showwhich brings togetherand offers inspirationand solutions for thisimportant sector iswell overdue. MARK BRIDGE, GROUP BUYING EXECUTIVE,GLENDOLA/FOUNDATION GROUP

According to Horizons, the casual dining market(defined as between £10 and £20 spend) in theUK is worth around £6.6 billion per annum. Fromrestaurants like Pizza Express, Strada, Cote,Carluccios, Giraffe, Frankie and Benny’s and themany other iconic brands on the high street, toindependents and contract caterers, and the hugepub operators like Mitchells & Butlers, Whitbred,Greene King and Wetherspoon’s – the eating outmarket is dominated by the casual dining sector.It’s also a sector, which despite the woes of otherparts of the economy, is forecast to continue toexperience strong growth. This is the marketcovered by Casual Dining and it will be backedby an extensive marketing campaign targeting alldecision makers, from the largest operator toindependent gastro pubs and contract caterers.

Attractinga qualityaudience

100% relevantOnly companies that have products which aredirectly relevant to the casual dining sector willbe invited to exhibit, to ensure total relevance forthe all-important decision makers attending. Wewill also aim to make sure that there is a broadand balanced representation from the variousparts of the industry and the show doesn’t getdominated by any one category. This balance iscrucial to ensure visitors have an enjoyable andproductive visit to the event. Sectors include:

food and drink | interior design | furniture | kitchen equipment | front of house solutions

| technology | table top

The UK casual dining

sector is worth around£6.6billion

per annum

Casual Dining is organised by DiversifiedBusiness Communications, an internationaltrade show organiser with a growing reputationfor strong marketing, innovation and attentionto detail. Our UK shows include the multi-award-winning lunch! trade show for the food to gosector, which distinguished itself by winningTrade Show of the Year (under 2,000m2)in 2010 and 2011 and MarketingCampaign of the Year in 2012, at theprestigious Association of ExhibitionOrganisers Awards. When awarding theAEO award to lunch!, the judgescommented; “An incredibledemonstration of real empathy with theirbuyer and seller community enable ourwinner to deliver a fantastic event”.lunch! has since been successfully launched inAustralia.

Other events in the portfolio include Fine FoodAustralia, Fine Food India, Brussels SeafoodShow, Restaurant & Bar in Hong Kong andNatural & Organic Products Europe.

An organiser with an award

winning pedigree

With consumer expectations heightening every day, to have a tradeshow focused on innovation specific to the casual diningsector will undoubtedlybe a big win for operators and suppliers alike. MARK FOX, MD, YUM III(FRANCHISOR FOR PIZZA HUT UK & IRELAND)

2010

Certain premium positions are subject to a +10% surcharge

Costs are all-inclusive and include: Shell scheme Space only

Booth/stand build with walls

Lighting

Name board with stand number

Show guide entry

Cleaning of stand

Registration & administration costs

Marketing support

To apply for exhibition space, call us on 01273 645123to discuss current availability

Stand Package Cost per square metre:

Shell scheme £369

Space only £349

Visit us online at www.casualdiningshow.co.uk

Casual Dining will feature a broad range ofquality and innovative manufacturers, suppliersand service providers. If you serve the casualdining market, you simply must be at CasualDining! Its unique formula, friendly yet businesslike atmosphere, coupled with a focused buyingaudience, makes it, quite simply, unmissable.

Join us andbe part ofthe success

Stand rates

A fresh perspective on eating out

3rd Floor Blenheim House, 120 Church Street, Brighton BN1 1UDTel: +44 (0)1273 645123 Fax: +44 (0)1273 645169

Email: cbrazier@divcom.co.uk www.casualdiningshow.co.uk

We connect, educate and strengthen business communities through market-leading events, publications and eMedia.

Organised by Members of