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Case Study
Client- Otherland
Relationship- Since 2015
About iQUiQU is a marketing technology platform that forms perfect connections between players, publishers and advertisers to create a robust marketplace for online games.
CPI Achieved CTR rate
<30% of target 2%
[email protected] iqu.com
Banner Landing Page Display
Results
iQU exceeded all our needs and expectations, they are very professional and really helped us to grow our game.
Otherland co-production GmbH
Countries
OtherlandBrief
CLIE
NT
CREATIV
ES
RESULT
S
Reasons to use iQU
Working relationship Highlights
Targets- Experience in running CPC campaigns- Media buying specialist in house- Familiar with multiple platforms- Creative optimization skills
- Creative suggestions provided by iQU- Daily caps per country were managed- Targeting focused on active players
- Hit daily visitors targets- Split traffic between countries- Ensure active player targets are reached
- Targeting to Steam players- Hit main KPI of daily players- Exceeded play rate targets
Steam
iQU were tasked with bringing active players to the Steam hosted game Otherland. The game developer wanted to increase their ranking in the steam charts as well as the active and paying players.
CPC on Gaming Portals
(Click Trough Rate)
