cases in marketing

multiple choice multiple answer question this question is from the case study "diva" :what are the usps of two national companies? correct answer sleek , trendy , glossy your answer sleek , trendy

multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheap your answer they can source the components cheap

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino? correct answer tablet based soft drink your answer soft drink multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good salaries multiple choice single answer question this question is from the case study " bharat research development corporation " : the main suggestion received by brdc is to :- correct answer do a detail market research your answer do a detail market research multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined your answer profits increased , productions increases multiple choice multiple answer question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :- correct answer orissa , southern states your answer orissa , southern states , maharashtra

match the followingquestion correct answer your answerfargo foods 12.5 % growth grapesnasik soil grapes 11.5 % growthhll van coverage van coveragemilk union milk sourcing milk sourcing

multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :- correct answer quality your answer market share multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer hawaii multiple choice single answer question this question is from the case "harish patel" : whose brand will be sold under both the options? correct answer naresh's brand your answer harish's brand true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer true select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that

chocolates are only for children. correct answer consumer mindset your answer consumer mindset true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumer your answer distributor

multiple choice single answer question this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :- correct answer petrol pumps your answer petrol pumps true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are within reach of middle class select the blank question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product life cycle. correct answer growth your answer decline true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer true

multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:- correct answer death in swimming pool your answer death in swimming pool match the followingquestion correct answer your answer

jagat stationary company mumbai pune

priya automobile situated in pune ahmedabad

astroid computer corporation bangalore kanpur

moonlight ltd. manipal bangalore

multiple choice multiple answer question this question is from the case study "huge electronics" :who were the customers of the company? correct answer government customers , military customers your answer government customers , non governmental organisations multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price select the blank

question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer technical collaboration

multiple choice single answer question this question is from the case study " air india " : the idea suggested by one employee of air india was to : correct answer provide telephone service on board your answer provide telephone service on board select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer magazines multiple choice single answer question this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33 true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , said transportation was not used , higher money was charged true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer false your answer true select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packaging your answer packaging

true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer true multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill multiple choice single answer question this question is from the case study "cigarettes" :what was the new product launched by the company? correct answer ayurvedic cigarette your answer mint cigarette

select the blank question this question is from the case study "elevator grant" : ________ for elevators was considered as a prerequisite prior to entry. correct answer market research your answer market research multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :- correct answer commonly used in india , groundnut was grown widely in india

your answer commonly used in india , groundnut was grown widely in india multiple choice single answer question this question is from the case study "detergents - rajendra kulkarni" : what was the difference between the two products developed by rajendra kulkarni? correct answer blue was costing slightly higher your answer blue was costing slightly higher select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months. correct answer six your answer six true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer true your answer true select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer target audience

select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmental your answer environmental

multiple choice single answer question this question is from the case study "mr. milind patil" :what strategy did company adopted in 1998-99? correct answer push strategy your answer push strategy

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movement your answer no stock positions multiple choice multiple answer question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first generation select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange

true/false question this question is from the case study "nature beauty products" : nature wants advice on whether to increase the mrp because the raw material prices have gone up by 50 %. correct answer true your answer true multiple choice single answer question this question is from the case study "crunchy and crispy ltd." : who are the major competitors of crunchy & crispy ltd? correct answer unorganised sector your answer unorganised sector true/false

question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments. correct answer false your answer false select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation multiple choice multiple answer question this question is from the case study "roshni lamp makers ltd." : what are the product benefits of electronic ballast? correct answer reduces energy consumption , increases efficiency , increases tube life your answer reduces energy consumption , increases efficiency , increases tube life multiple choice single answer question this question is from the case study "kamlesh & laltu" : what is the current product constraint of kamlesh & laltu? correct answer one type & one size your answer one type & one size

select the blank question this question is from the case study "abc a major beverages company" : the per capita consumption of soft drinks in india is ________. correct answer 3 bottles your answer 3 bottles

multiple choice multiple answer question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently present? correct answer glucose , salted your answer glucose , salted true/false question this question is from the case "think global & act local advertisement co." : tooth paste was better product to market because both rural & urban consumer use the product. correct answer trueyour answer true

multiple choice single answer question this question is from the case "laxmi mills " : the main product benefit offered by kardi oil is :- correct answer low cholesterol your answer low cholesterol

select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer exercise

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

multiple choice multiple answer

question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could be used as word processors

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset

match the followingquestion correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand image to create awareness for divya

bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record mark of 2 lac. multiple choice multiple answer question this question is from the case study "mr. dinesh kullhan" : mr. kullhan wants the consultant to devise strategy in the area of :- correct answer long term strategies , rural markets , segmentation your answer long term strategies , rural markets , segmentation multiple choice single answer question this question is from the case study "konkan trading company" : what was the request of trade union of konkan trading company? correct answer promote the worker who is good in other sports your answer promote the worker who is good in other sports

select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer eating habits multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer leather shoose

select the blank question this question is from the case "general motors asia-pacific" : gm owns 20 % stake in fiat & ________. correct answer suzuki your answer suzuki select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges. correct answer organic food your answer organic food true/false question this question is from the case study "jagat stationary company" : the diaries were sold in karnataka. correct answer false your answer false

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget? correct answer supply shorter than demand your answer supply shorter than demand multiple choice multiple answer

question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging

multiple choice single answer question this question is from the case study "rajesh joshi" : why did rajesh cut vivek's money? correct answer he had no leaves left your answer he had no leaves left

multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits multiple choice multiple answer question this question is from the case study "tushar laboratories" : what was tushar's strength over giant competitor? correct answer german collaboration , no quality complaints your answer german collaboration , no quality complaints true/false question this question is from the case study "watts & volts ltd." : regional manager was responsible for developing new products. correct answer true your answer true multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors , printers

true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious multiple choice multiple answer question this question is from the case study "mr. hari prasad" : what was the analysis of the consultant? correct answer prasad's technical knowledge was good , prasad could not deal with people your answer prasad's technical knowledge was good , prasad could not deal with people match the followingquestion correct answer your answer

labour officer reports to personnel officer personnel officer

this question is from the case study "breweries products ltd." : asm reports to zonal officer zonal officer

zonal officer reports to sales manager sales manager

asst. brew master reports to brew master brew master

multiple choice single answer question this question is from the case study " bharat research development corporation " : what was the main product of brdc? correct answer processes developed by other laboratories your answer processes developed by other laboratories multiple choice single answer question this question is from the case study "old spice" : heavy reliance on single alcohol based product was risky because :- correct answer alcohol have erratic supplies your answer alcohol have erratic supplies

multiple choice multiple answer question this question is from the case study "jagat stationary company" : who were the part of the distribution channel? correct answer wholesalers , distributors your answer wholesalers , retailers select the blank question this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200 your answer 200 multiple choice single answer question this question is from the case study " bharat research development corporation " : what was the information given by brdc bulletin? correct answer list of different processes your answer list of different processes select the blank question this question is from the case study "priya automobiles" : the financial scheme was beneficial for ________ by employees in different organisations. correct answer group booking your answer group booking true/false question this question is from the case study "green belt" :farmers do not know hazards of chemical fertilizers. correct answer false your answer true

multiple choice multiple answer question this question is from the case study "shoe manufacturing company" : what segments are considered for launching new shoes? correct answer robust & cheap , trendy & expensive your answer robust & cheap , trendy & expensive

multiple choice single answer question this question is from the case study "old spice" :which other product was focused by the company? correct answer shaving creamyour answer shaving cream

multiple choice single answer question this question is from the case study "health club" :what is the usp of health club? correct answer international grade swimming pool your answer best trainers true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer false

cmm assgn 01: shagun select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer technical collaboration select the blank question this question is from the case study "raja consultants ltd." : mr virani got raja consultant think about ________. correct answer setting consumer panel your answer setting consumer panel multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined

your answer productivity declined , profits declined

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false

multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price? correct answer tamper the quality image your answer tamper the quality image match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious

multiple choice multiple answer question this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield , bio fertilizers are slow true/false question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments to increase productivity. correct answer true your answer true true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false

select the blank question this question is from the case " the real thing " : the name coca cola was registered as ________. correct answer trade mark your answer trade mark multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development? correct answer improves operations , cuts costs , saves time your answer improves operations , cuts costs , saves time multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true

match the followingquestion correct answer your answer

this question is from the case study "marico industry" : marico industry's marketing strategy acquire more fmcg brandsacquire more fmcg brands

marico is big player in hair care market hair care market

marico took over "anti-lice" shampoo - medikar "anti-lice" shampoo - medikar

multiple choice single answer question this question is from the case study "konkan trading company" : why was the officer promoted by 5 grades? correct answer extraordinary sports performance your answer extraordinary sports performance select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive multiple choice multiple answer question this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's abilities , utilised everyone's status true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer false

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer manufacture and selling multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing

multiple choice single answer question this question is from the case "harish patel" : which products will the indian company export in order to get foreign exchange? correct answer musical instruments your answer electronic parts multiple choice multiple answer question this question is from the case study "auto fast" :what was the factory automation division responsible for? correct answer product management , marketing , product development your answer marketing , product development , sales multiple choice single answer question this question is from the case study "kleam" :why did other companies failed to market toothpastes? correct answer no uniform quality of kleam your answer no uniform quality of kleam multiple choice multiple answer question this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars only in one part of the country

multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine? correct answer portability , energy efficiency your answer portability , energy efficiency

select the blank question this question is from the case study "tristar" :the goods were supplied to 16 depots based on the ________ of the branches. correct answer demand estimation your answer demand estimation multiple choice multiple answer question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because :- correct answer profits fell , sales stalled your answer profits fell , sales stalled select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" : what was the purpose of this promotional drive? correct answer increase rural penetration your answer increase rural penetration multiple choice single answer question this question is from the case study "old spice" :which brand is advertised by shulton? correct answer the mother brand your answer the body talc true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:- correct answer death in swimming pool your answer death in swimming pool multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation multiple choice single answer question this question is from the case study "business equipments ltd." : the prices of business equipments are :- correct answer competitive your answer les than competition multiple choice single answer question this question is from the case study "moonlight ltd." : what was the share of direct sales in product c to total sales? correct answer 0.4 your answer 0.4 select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmental your answer environmental select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own

your answer cca will market abc brands with their own multiple choice single answer question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer too many responsibilities in regional manager true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment. correct answer false your answer false true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer true true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer true your answer true multiple choice single answer question this question is from the case study "rio de janeiro" :what was coke's market share in brazin? correct answer 0.5 your answer 0.085 multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors true/false question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the products at all india level. correct answer true your answer true

cmm assgn :02: sunny true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer false

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & money your answer saves electricity & money multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer promotional activity multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true multiple choice multiple answer

question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer public relations

match the followingquestion correct answer your answer

marriott international international hospitality giant international hospitality giant

sukhi and bhoopy brand name "s&b" brand name "s&b"

crunchy and crispy ltd. processed food business processed food business

pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensions your answer brand extensions select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper ur answer wet sweeper multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation multiple choice multiple answer question this question is from the case study "marriott international" : who were the established competitors of marriott? correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer manufacture and selling multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market

multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer discount offer multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer own chain of shops multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturity your answer maturity multiple choice single answer question this question is from the case study "fast page communication" : pagers are facing stiff resistance from :- correct answer family members your answer family members multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheap your answer they can source the components cheap select the blank question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution network your answer distribution network true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer false multiple choice single answer question this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33 multiple choice single answer question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter? correct answer gymnasium your answer gymnasium select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges. correct answer organic food your answer organic food multiple choice multiple answer question this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :- correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________.

correct answer brand equity your answer brand equity true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer false multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zone your answer seepz zone multiple choice single answer question this question is from the case study "auto fast" : in which area was the company looking to gain dominance? correct answer factory cnc machines your answer factory automation equipment true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer population multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation multiple choice single answer question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logo your answer attractive packaging multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining?

correct answer checks with the orders your answer advance payment for the orders select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributors your answer distributors multiple choice multiple answer question this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson? correct answer tv , news papers your answer tv , news papers multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable. multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :- correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer false multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer distributors multiple choice single answer question this question is from the case study "priya automobiles" :what must have affected the performance of mr. jain? correct answer no incentives in cash your answer no trip as an incentive true/false question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new products produced in the new sewing machine is called brand extension. correct answer true your answer false multiple choice single answer question this question is from the case study "dream launch of ford escort" : what was 1300 petrol version of the escort launched against? correct answer maruti esteem your answer honda city multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer demoralisation , job satisfaction multiple choice multiple answer

question this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer it sold just over 8000 cars last year , it makes tiny cars true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer false multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer said transportation was not used , higher money was charged true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true multiple choice multiple answer question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :- correct answer orissa , southern states your answer orissa , southern states multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer sports shoes multiple choice multiple answer question this question is from the case study "tushar laboratories" : what was tushar's strength over giant competitor? correct answer german collaboration , no quality complaints your answer no quality complaints , better distribution multiple choice single answer question this question is from the case study "price plus" : what is the offer under discussion in the case? correct answer money back offer by akai your answer brand associations true/false question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo big change. correct answer true your answer false multiple choice multiple answer question this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield multiple choice single answer question this question is from the case study "fast page communication" : pagers are facing stiff resistance from :- correct answer family members your answer subordinates match the followingquestion correct answer your answer

brazil 50 % coke share 50 % coke share

chemical fertilisers increase in the yield face cleam

cadbury dairy milk mindset of consumers increase in the yield

old spice shaving cream 70 % coke share

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar

operated products? correct answer saves electricity & money your answer easy to operate true/false question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become synonymous with health care. correct answer false your answer false multiple choice multiple answer question this question is from the case study "roshni lamp makers ltd." : what are the product benefits of electronic ballast? correct answer reduces energy consumption , increases efficiency , increases tube life your answer increases efficiency , increases tube life select the blank question this question is from the case "think global & act ________ advertisement co." : the head line of the advertising campaign is think globule & act local. correct answer local your answer tactical multiple choice single answer question this question is from the case study "excel typewriters" :what is the need of the customer? correct answer typewriter with many letter-styles & fonts your answer computer multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer trade discount select the blank question this question is from the case study "challenger sports" : the company command ________ % of the market-share. correct answer 60 your answer 50 match the followingquestion correct answer your answer

anveshi help weaker sections help weaker sections

hll vim cleaning vim cleaning

absenteeism in oct - dec festivals no urban facilities

milk union no urban facilitiesno rural facilities

multiple choice single answer question this question is from the case study "second generation system" : what was the rapid change in the home computer market? correct answer life reduced from 5 years to 2 years your answer life reduced from 5 years to 2 years select the blank question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his section. correct answer open your answer open multiple choice single answer question this question is from the case study "tushar laboratories" : tushar lab could sell the product a lot in mumbai because :- correct answer giant's product was out of stocks for 2 months your answer giant's product was out of stocks for 2 months multiple choice multiple answer question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers because of :- correct answer his sober temperament , reliable dealings , amiable nature your answer reliable dealings , amiable nature multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life

cycle the product a-20 is? correct answer maturity your answer maturity select the blank question this question is from the case study "elevator grant" : ________ for elevators was considered as a prerequisite prior to entry. correct answer market research your answer distribution study select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges. correct answer organic food your answer organic food select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months. correct answer six your answer six true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates. correct answer true your answer false multiple choice single answer question this question is from the case study "instant electrics" : the market potential was identified for :- correct answer diesel generators your answer petrol generators select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer moderate select the blank question this question is from the case study "abc a major beverages company" : the per capita consumption of soft drinks in india is ________. correct answer 3 bottles your answer 3 bottles multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer office goers multiple choice multiple answer question this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's status , get maximum profits , get better productivity multiple choice single answer question this question is from the case study "dye-gen" : what is the marketing manager worried about? correct answer human market reaction your answer buffalos having skin infection true/false question this question is from the case study "abc company" : there were no price wars in the market. correct answer false your answer true true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer true your answer false multiple choice single answer

question this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in time your answer just in tally select the blank question this question is from the case study "raja consultants ltd." : mr virani got raja consultant think about ________. correct answer setting consumer panel your answer setting consumer panel multiple choice multiple answer question this question is from the case study "tabeffer india" : what are the product advantages of lorino? correct answer no inconvenience of mixing , no disposing off the package your answer no disposing off the package , very economical multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers? correct answer premium service , quality display your answer large quantities , premium service , quality display

match the followingquestion correct answer your answer

fargo foods 12.5 % growth grapes

nasik soil grapes mangos

hll van coverage milk sourcing

milk union milk sourcing van coverage

select the blank question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was the ________ of the brand. correct answer positioning your answer ad line multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are very white multiple choice multiple answer question this question is from the case study "huge electronics" :who were the customers of the company? correct answer government customers , military customers your answer government customers , military customers true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer false your answer true select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer segment multiple choice multiple answer question this question is from the case study "sugandha mouth freshners" : what are two fears of the company? correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer khushboo sales will reduce , salesmen will leave the jobs multiple choice single answer question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer affect company's costs? correct answer increase the service cost by 25 % your answer increase the service cost by 50 % multiple choice multiple answer

question this question is from the case study "huge electronics" :who influenced the decision of manufacturing in-house or offloading? correct answer manufacturing project manager , manufacturing functional manager , engineering project manager your answer manufacturing project manager , manufacturing functional manager multiple choice multiple answer question this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , commonly buy components multiple choice multiple answer question this question is from the case study "raja consultants ltd." : the minor questions faced about the consumer pannel was :- correct answer who will buy , what fees to be charged your answer who will buy , what fees to be charged select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand awareness multiple choice single answer question this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande? correct answer giving proto type in a service station your answer giving proto type in a service station multiple choice multiple answer question this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers multiple choice single answer question this question is from the case study "the kellogg company" : what did kellogg's majority international sales came from? correct answer cereals your answer cereals multiple choice single answer question this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they had your answer they did not disclose the information they had select the blank question this question is from the case study "thompson & thompson" : thomson & thompson enjoyed very high level of ________. correct answer brand awareness your answer dissatisfaction multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheap your answer they can source the components cheap multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget? correct answer supply shorter than demand your answer supply shorter than demand true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer true your answer true

true/false question this question is from the case study "tushar laboratories" :the indian doctors were not using the life saving product due to high price. correct answer true your answer true multiple choice single answer question this question is from the case study "tristar" : what action of competition started affecting the sales of tristar acs? correct answer increasing the credit period your answer lowering the mrp multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmental your answer environmental multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising? correct answer profits increased , reserves increased your answer sales dropped , profits increased true/false question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments to increase productivity. correct answer true your answer true select the blank question this question is from the case " ethel graff " : european bpo market is ________. correct answer $ 65 billion your answer $ 65 million select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer financial agreement true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer false match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather bags industry

marketing orientation quality control technique-jit manufacturing system leather footware industry

saloni - chocolates distributor of special cadies operating through 4800 own retail stores

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores quality control technique-jit manufacturing system

select the blank

question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer calendars true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer false true/false question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned about the returns that he can expect. correct answer false your answer true true/false question this question is from the case study "raja consultants ltd." : the models in india had only quantitative data and no qualitative models. correct answer true your answer false select the blank question this question is from the case study "air india" : air india is constantly looking for ________. correct answer newer ways to serve passengers your answer new aircrafts multiple choice single answer question this question is from the case study "fargo foods" : what was the main reason for getting 12.5% growth every year by fargo foods? correct answer low overhead rates in foreign countries your answer high market growth multiple choice single answer question this question is from the case "harish patel" : whose brand will be sold under both the options? correct answer naresh's brand your answer harish's brand multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :- correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price? correct answer tamper the quality image your answer tamper the quality image true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true multiple choice multiple answer question this question is from the case study "scripto" : who are the competitors of scripto? correct answer bic , paper mate your answer bic , paper mate multiple choice single answer question this question is from the case study "konkan trading company" : what was the request of trade union of konkan trading company? correct answer promote the worker who is good in other sports your answer promote the officer only by 3 grades multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined your answer profits declined , profits increased

select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer retail outlets select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer rural

multiple choice multiple answer question this question is from the case study "chocolates" :kids like what type of chocolates? correct answer milk chocolate , chocolate enrobed goodey bars your answer milk chocolate , chocolate enrobed goodey bars multiple choice single answer question this question is from the case study "priya automobiles" : why did model priya still continue to sell? correct answer was the cheapest model your answer was the cheapest model multiple choice single answer question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer affect company's costs? correct answer increase the service cost by 25 % your answer increase the service cost by 25 % multiple choice single answer question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logo your answer creative placement of its logo true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates. correct answer true your answer true true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment. correct answer false your answer false multiple choice multiple answer question this question is from the case study "sugandha mouth freshners" : what are two fears of the company? correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer khushboo sales will reduce , sugandha is perceived as tobacco product true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true multiple choice single answer question this question is from the case study " raja consultants ltd." : vitas foods was in what category? correct answer ready to cook your answer ready to cook multiple choice multiple answer question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with health workers? correct answer less cost , improved reach your answer less cost , improved reach multiple choice single answer question this question is from the case study "saif runs" : what has led to cost reduction? correct answer subsidies on medicine & feeds your answer subsidies on medicine & feeds

select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own your answer cca will market abc brands with their own select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer mall true/false question this question is from the case study "kleam" : retailers wanted to display two brands of toothpaste. correct answer true your answer true multiple choice single answer question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :- correct answer sampling your answer sampling multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company? correct answer own retail outlets , franchisee your answer own retail outlets , franchisee select the blank question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________ for electronic ballast. correct answer new product opportunities your answer new product opportunities select the blank question this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200 your answer 200 multiple choice multiple answer question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs select the blank question this question is from the case study "huge electronics" :due to rapid ________ the company organisation chart was constantly changing. correct answer growth your answer growth true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer false true/false question this question is from the case study "business equipments ltd." :the dealer felt that business equipments will not loose the business. correct answer false your answer false select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer wet sweeper multiple choice multiple answer question this question is from the case study "huge electronics" :who were the customers of the

company? correct answer government customers , military customers your answer government customers , military customers select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packaging your answer packaging true/false question this question is from the case study "india car company" : the chairman felt that one can not depend on customers for new product ideas. correct answer true your answer true multiple choice single answer question this question is from the case study "priya automobiles" :what did the financial scheme offered to customers? correct answer easy loans your answer easy loans multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer pricing the product differently in different countries , locally manufacturing product , creating country/ region specific advertising your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive multiple choice multiple answer question this question is from the case study "reach india ltd." : what different product segments is reach india ltd. operating in? correct answer telecom service provider , handsets your answer telecom service provider , handsets multiple choice single answer question this question is from the case study "old spice" :which brand is advertised by shulton? correct answer the mother brand your answer the mother brand select the blank question this question is from the case " the real thing " : the name coca cola was registered as ________. correct answer trade mark your answer trade mark select the blank question this question is from the case study "thompson & thompson" : thomson & thompson enjoyed very high level of ________. correct answer brand awareness your answer brand awareness multiple choice multiple answer question this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketing your answer marketing

multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :- correct answer quality your answer quality true/false question this question is from the case study "green belt" :farmers do not know hazards of chemical fertilizers. correct answer false your answer false multiple choice single answer question this question is from the case study "suchitra vision ltd." : what did the company prided in? correct answer prompt after sales service your answer prompt after sales service true/false question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become synonymous with health care. correct answer false your answer false multiple choice multiple answer question this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield , bio fertilizers are slow match the followingquestion correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand image to create awareness for divya

bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record mark of 2 lac.

multiple choice single answer question this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande? correct answer giving proto type in a service station your answer giving proto type in a service station match the followingquestion correct answer your answer

roshni lamps new product opportunities new product opportunities

laxmi mills refined oil refined oil

mr. dinesh kapoorfinancial investment financial investment

raja consultants setting consumer panel setting consumer panel

multiple choice single answer question this question is from the case "think global & act local advertisement co." : which product did the consultant asked the manufacturer to concentrate on? correct answer tooth paste your answer tooth paste multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what was wall mart offering when it started? correct answer high quality products & service , low prices your answer high quality products & service , low prices true/false

question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube is compact fluorescent light. correct answer true your answer true

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer diaries multiple choice single answer question this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort? correct answer petrol is underpowered than diesel your answer petrol is underpowered than diesel select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumer your answer consumer select the blank question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was the ________ of the brand. correct answer positioning your answer positioning select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer breakfast cereals select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation multiple choice single answer question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer too many responsibilities in regional manager multiple choice multiple answer question this question is from the case study "tushar laboratories" : the indian doctors were not using the life saving product due to :- correct answer fear for fatal reactions , high price your answer high price , fear for fatal reactions

true/false question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned about the returns that he can expect. correct answer false your answer false select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer public relations true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true multiple choice single answer question this question is from the case study "an american world wide corporation" : who are the main staff of the office? correct answer chinese your answer chinese multiple choice multiple answer question this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , commonly buy components , do cross branding multiple choice multiple answer question this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer false your answer false multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower match the followingquestion correct answer your answer

fargo foods 12.5 % growth 12.5 % growth

nasik soil grapes grapes

hll van coverage van coverage

milk union milk sourcing milk sourcing

multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movement your answer inter depot stock movement true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer population

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino? correct answer tablet based soft drink your answer tablet based soft drink multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the orders your answer checks with the orders multiple choice single answer question this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in time your answer just in time true/false question this question is from the case study "abc company" : there were no price wars in the market. correct answer false your answer false multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities multiple choice multiple answer question this question is from the case study "diva" : what is the speciality of diva card? correct answer meaningful messages , regional language your answer meaningful messages , regional language true/false question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo big change. correct answer true your answer true multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine? correct answer portability , energy efficiency your answer portability , energy efficiency select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal your answer informal match the followingquestion correct answer your answer

air india telephone on board telephone on board

ray ltd. packaging improvements packaging improvements

eevator grant market research market research

the foods ltd break fast serials break fast serials

multiple choice single answer question this question is from the case study " bharat research development corporation " : what was the information given by brdc bulletin? correct answer list of different processes your answer list of different processes select the blank question this question is from the case study "priya automobiles" : the financial scheme was beneficial for ________ by employees in different organisations. correct answer group booking your answer group booking

multiple choice multiple answer question this question is from the case study "huge electronics" :who influenced the decision of manufacturing in-house or offloading? correct answer manufacturing project manager , manufacturing functional manager , engineering project manager your answer manufacturing project manager , manufacturing functional manager , engineering functional manager multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers? correct answer premium service , quality display your answer premium service , quality display multiple choice single answer question this question is from the case study "paramount fertilisers" :what decision of pennsylvania was disturbing for paramount? correct answer to appoint another distributor your answer to appoint another distributor true/false question this question is from the case study "raja consultants ltd." : the models in india had only quantitative data and no qualitative models. correct answer true your answer false multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price multiple choice single answer question this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced your answer new fuel efficient bike introduced multiple choice single answer question this question is from the case " laxmi mills " : what was the product benefit of refined oil? correct answer very pure your answer very pure multiple choice multiple answer question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to kamlesh & laltu to expand the business? correct answer target marketing , product differentiation your answer advertising , product differentiation multiple choice multiple answer question this question is from the case study "abc company" : which categories did the company entered lately? correct answer refrigerators , air conditioners your answer refrigerators , air conditioners multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zone your answer seepz zone true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true

select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer technical collaboration select the blank question this question is from the case study "raja consultants ltd." : mr virani got raja consultant

think about ________. correct answer setting consumer panel your answer setting consumer panel multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined your answer productivity declined , profits declined true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price? correct answer tamper the quality image your answer tamper the quality image match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores

select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious multiple choice multiple answer question this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield , bio fertilizers are slow true/false question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments to increase productivity. correct answer true your answer true true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false select the blank question this question is from the case " the real thing " : the name coca cola was registered as ________. correct answer trade mark your answer trade mark multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development?

correct answer improves operations , cuts costs , saves time your answer improves operations , cuts costs , saves time multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true match the followingquestion correct answer your answer

this question is from the case study "marico industry" : marico industry's marketing strategy acquire more fmcg brandsacquire more fmcg brands

marico is big player in hair care market hair care market

marico took over "anti-lice" shampoo - medikar "anti-lice" shampoo - medikar

multiple choice single answer question this question is from the case study "konkan trading company" : why was the officer promoted by 5 grades? correct answer extraordinary sports performance your answer extraordinary sports performance select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive multiple choice multiple answer question this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's abilities , utilised everyone's status true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer false select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer manufacture and selling multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing multiple choice single answer question this question is from the case "harish patel" : which products will the indian company export in order to get foreign exchange? correct answer musical instruments your answer electronic parts multiple choice multiple answer question this question is from the case study "auto fast" :what was the factory automation division responsible for? correct answer product management , marketing , product development

your answer marketing , product development , sales multiple choice single answer question this question is from the case study "kleam" :why did other companies failed to market toothpastes? correct answer no uniform quality of kleam your answer no uniform quality of kleam multiple choice multiple answer question this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars only in one part of the country multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine? correct answer portability , energy efficiency your answer portability , energy efficiency select the blank question this question is from the case study "tristar" :the goods were supplied to 16 depots based on the ________ of the branches. correct answer demand estimation your answer demand estimation multiple choice multiple answer question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because :- correct answer profits fell , sales stalled your answer profits fell , sales stalled select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" : what was the purpose of this promotional drive? correct answer increase rural penetration your answer increase rural penetration multiple choice single answer question this question is from the case study "old spice" :which brand is advertised by shulton? correct answer the mother brand your answer the body talc true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:- correct answer death in swimming pool your answer death in swimming pool multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation multiple choice single answer question this question is from the case study "business equipments ltd." : the prices of business equipments are :- correct answer competitive your answer les than competition multiple choice single answer question this question is from the case study "moonlight ltd." : what was the share of direct sales in

product c to total sales? correct answer 0.4 your answer 0.4 select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmental your answer environmental select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own your answer cca will market abc brands with their own multiple choice single answer question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer too many responsibilities in regional manager true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment. correct answer false your answer false true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer true true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer true your answer true multiple choice single answer question this question is from the case study "rio de janeiro" :what was coke's market share in brazin? correct answer 0.5 your answer 0.085 multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors true/false question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the products at all india level. correct answer true your answer true true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer false multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & money your answer saves electricity & money multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer promotional activity

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer public relations match the followingquestion correct answer your answer

marriott international international hospitality giant international hospitality giant

sukhi and bhoopy brand name "s&b" brand name "s&b"

crunchy and crispy ltd. processed food business processed food business

pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensions your answer brand extensions select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer wet sweeper multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation multiple choice multiple answer question this question is from the case study "marriott international" : who were the established competitors of marriott? correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer manufacture and selling multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer discount offer multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer own chain of shops multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturity your answer maturity multiple choice single answer question this question is from the case study "fast page communication" : pagers are facing stiff resistance from :- correct answer family members your answer family members multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheap your answer they can source the components cheap select the blank question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution network your answer distribution network true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer false multiple choice single answer question this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33 multiple choice single answer question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter? correct answer gymnasium your answer gymnasium select the blank question this question is from the case study "organic marketing initiatives and rural development"

:the rapid increase in production of ________ is creating new and complex challenges. correct answer organic food your answer organic food multiple choice multiple answer question this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :- correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer false multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zone your answer seepz zone multiple choice single answer question this question is from the case study "auto fast" : in which area was the company looking to gain dominance? correct answer factory cnc machines your answer factory automation equipment true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer population multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied

in satisfying customers? correct answer customisation your answer customisation multiple choice single answer question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logo your answer attractive packaging multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the orders your answer advance payment for the orders select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributors your answer distributors multiple choice multiple answer question this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson? correct answer tv , news papers your answer tv , news papers multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable. multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :- correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

true/false question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube is compact fluorescent light. correct answer true your answer true multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & money your answer saves electricity & money multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" : why did the employee of hll took to street? correct answer to demonstrate vim cleaning

your answer to demonstrate vim cleaning select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix select the blank question this question is from the case study "anveshi - the rural development organisation" :the strategy to achieve the objective was to create ________. correct answer village organisation your answer village organisation true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :- correct answer quality your answer quality multiple choice multiple answer question this question is from the case study "an american world wide corporation" :what are some of the advantages behind selecting luau as office location? correct answer english language , center of japan & new zeland your answer english language , center of japan & new zeland select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current product range of pratima ltd. correct answer false your answer true true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer true your answer true multiple choice single answer question this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced your answer new fuel efficient bike introduced select the blank question this question is from the case study "air india" : air india is constantly looking for ________. correct answer newer ways to serve passengers your answer newer ways to serve passengers select the blank question this question is from the case study "watts & volts ltd." : ________% of sales were due to exports. correct answer 0.5 your answer 0.5 select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable. multiple choice multiple answer question this question is from the case study "reach india ltd." : what different product segments is

reach india ltd. operating in? correct answer telecom service provider , handsets your answer telecom service provider , handsets multiple choice multiple answer question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers because of :- correct answer his sober temperament , reliable dealings , amiable nature your answer his sober temperament , reliable dealings , amiable nature true/false question this question is from the case study "tushar laboratories" :the indian doctors were not using the life saving product due to high price. correct answer true your answer true multiple choice single answer question this question is from the case study "excel typewriters" :what is the need of the customer? correct answer typewriter with many letter-styles & fonts your answer typewriter with many letter-styles & fonts multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer own chain of shops multiple choice single answer question this question is from the case study "rajesh joshi" : why did rajesh cut vivek's money? correct answer he had no leaves left your answer he had taken company's money true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true multiple choice multiple answer question this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's abilities , utilised everyone's status multiple choice single answer question this question is from the case study "ar sons" :what new area did ar sons recently enter? correct answer ready to assemble furniture your answer ready to assemble furniture multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer retail outlets true/false question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new products produced in the new sewing machine is called brand extension. correct answer true your answer true multiple choice single answer question this question is from the case study "nature beauty products" :what is the raw material of musky? correct answer musk-deer extract your answer musk-deer extract select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange

true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer false select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer breakfast cereals multiple choice multiple answer question this question is from the case study "scripto" : who are the competitors of scripto? correct answer paper mate , bic your answer bic , paper mate true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be sentimental in his approach. correct answer false your answer false true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments. correct answer false your answer false multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company? correct answer own retail outlets , franchisee your answer own retail outlets , franchisee match the followingquestion correct answer your answer

refined oil pure oil commonly used

groundnut oil commonly used pure oil

kardi oil low cholesterol cheap oil

multiple choice single answer question this question is from the case study "watts & volts ltd." : what was the marketing manager opposed for? correct answer two parallel sales organisations your answer two parallel sales organisations select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributors your answer distributors select the blank question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product life cycle. correct answer growth your answer growth multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-

jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores

multiple choice single answer question this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into mushroom cultivation? correct answer future scarcity your answer future scarcity multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower multiple choice multiple answer question this question is from the case study "auto fast" :what was the factory automation division responsible for? correct answer marketing , product development , product management your answer marketing , product development , product management multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development? correct answer improves operations , cuts costs , saves time your answer improves operations , cuts costs , saves time

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer pr activty true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer true your answer false multiple choice multiple answer question this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too expensive , godown far away , not near market select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset select the blank question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his section. correct answer open your answer open multiple choice multiple answer question this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers? correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand

select the blank question this question is from the case study "air india" : air india is constantly looking for ________. correct answer newer ways to serve passengers your answer newer ways to serve passengers multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable. multiple choice single answer question this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant in the job? correct answer boss's son joined the company your answer he was shifted to other department multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & money your answer saves electricity & money match the followingquestion correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through 4800 own retail stores

multiple choice single answer question this question is from the case study "rio de janeiro" :what was coke's market share in brazin? correct answer 0.5 your answer 0.085 multiple choice single answer question this question is from the case study " tasty biscuits pune " : which market segment did the management decided to tap? correct answer children below 11 years your answer children below 11 years true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer false your answer true multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives multiple choice single answer question this question is from the case study "mr. ramrao panase" : what was the problem with joshi & deshpande? correct answer raising finance your answer getting packaging

match the followingquestion correct answer your answer

excel typewriters multy utility multy utility

life saving drugs high price subsidies on medicine

saif runs subsidies on medicine exchange offer

price plus money back offer high price

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer indian experience matter in international market , indian companies now pay higher salaries multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer distributors multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was used multiple choice multiple answer question this question is from the case study "jagat stationary company" : what was planned as promotional activities? correct answer personal selling , phone calls , publicity literature your answer personal selling , phone calls , news paper ads true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer true multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are within reach of middle class true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer true select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms

your answer leaking taps & toilets , bugs & pests in rooms , lift not working multiple choice single answer question this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they had your answer they did not disclose the information they had true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material true/false question this question is from the case study "cigarettes" : the company is reducing the necotine content in the cigarettes. correct answer false your answer true select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer tie-up multiple choice single answer question this question is from the case study "amit & abhijit" : what was the main problem in selling mushrooms nationally? correct answer fast perishable your answer costly transportation true/false question this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries. correct answer true your answer true multiple choice single answer question this question is from the case study "second generation system" : what is the price premium charged over first generation computers? correct answer 1 your answer 2 true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer true your answer true multiple choice single answer question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- correct answer repositioning your answer diversification multiple choice multiple answer question this question is from the case study "alcophin" :what promotional tools are used by medical companies? correct answer visual aid , product literature your answer visual aid , product literature , tv campaign select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________. correct answer 1983 your answer 1981 multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose

your answer hawaii select the blank question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependence your answer employees multiple choice multiple answer question this question is from the case study "mr. vikrant modi" : what were the options for increasing the sales? correct answer appoint sales engineers , increase ad budget your answer appoint sales engineers , increase ad budget , increase products true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments. correct answer false your answer false select the blank question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________. correct answer innovation your answer innovation multiple choice single answer question this question is from the case study "dream launch of ford escort" : because of which car did escort lost a lot of sales in april - june 1998? correct answer honda city your answer honda city

true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer false

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products?correct answer saves electricity & money

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activtyyour answer promotional activity

multiple choice multiple answerquestion this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business.correct answer trueyour answer true

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

true/falsequestion this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration.correct answer true

your answer true

select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer public relationsmatch the followingquestioncorrect answer your answermarriott international international hospitality giantinternational hospitality giant

sukhi and bhoopybrand name "s&b"brand name "s&b"

crunchy and crispy ltd.processed food businessprocessed food business

pratima ltd.wpdc-3 waterproof disposal camerawpdc-3 waterproof disposal camera

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________.correct answer brand extensionsyour answer brand extensionsselect the blank

question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________.correct answer wet sweeper your answer wet sweeper

multiple choice single answe question this question is from the case study "indian aluminium company" : what was the target audience for super wrap?correct answer housewives your answer housewives

choice multiple answerquestion this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation

multiple choice multiple answer question this question is from the case study "marriott international" : who were the established competitors of marriott?correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn

multiple choice single answer

question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :-correct answer they made more than 100 children ill your answer they made more than 100 children ill

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and sellingyour answer manufacture and selling

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work?correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market

multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson?correct answer discount offeryour answer discount offer

multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks

multiple choice single answerquestion this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :-correct answer own chain of shopsyour answer own chain of shops

multiple choice single answerquestion this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturity your answer maturity

multiple choice single answerquestion this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-correct answer family membersyour answer family members multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers?correct answer they can source the components cheap your answer they can source the components cheap

select the blankquestion this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution networkyour answer distribution network

true/falsequestion this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking.correct answer falseyour answer false

multiple choice single answer question this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :-correct answer 0.33your answer 0.33

multiple choice single answer question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter?correct answer gymnasiumyour answer gymnasium

select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges.correct answer organic foodyour answer organic food

multiple choice multiple answer question this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :- correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________.

correct answer brand equity your answer brand equity

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm.correct answer trueyour answer true

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level.correct answer false your answer false

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area

multiple choice single answerquestion this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zoneyour answer seepz zone

multiple choice single answerquestion this question is from the case study "auto fast" : in which area was the company looking to gain dominance?correct answer factory cnc machinesyour answer factory automation equipment

true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected.correct answer trueyour answer true

match the followingquestion correct answer your answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

select the blankquestion this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________.correct answer populationyour answer population

multiple choice single answerquestion this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers?correct answer customisationyour answer customisation

multiple choice single answer

question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logoyour answer attractive packaging

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining?correct answer checks with the ordersyour answer advance payment for the orders

select the blankquestion this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributorsyour answer distributors

multiple choice multiple answerquestion this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson? correct answer tv , news papers your answer tv , news papers

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population.correct answer trueyour answer true

select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________correct answer economically vulnerable.your answer economically vulnerable.

multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :-correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

true/false question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to workers means calling for indiscipline. correct answer false your answer true true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packaging your answer packaging multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer hawaii multiple choice multiple answer question this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers? correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand

multiple choice single answer question this question is from the case study "price plus" : what is the offer under discussion in the case? correct answer money back offer by akai your answer money back offer by akai multiple choice multiple answer question this question is from the case study "ar sons" : ar sons became a firm of reputation because of :- correct answer service , quality your answer service , quality multiple choice single answer question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :- correct answer sampling your answer direct marketing select the blank question this question is from the case study "challenger sports" : the company command ________ % of the market-share. correct answer 60 your answer 75 multiple choice single answer question this question is from the case study "kleam" :why did other companies failed to market toothpastes? correct answer no uniform quality of kleam your answer no uniform quality of kleam multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development? correct answer improves operations , cuts costs , saves time your answer cuts costs , saves time , saves manpower select the blank question this question is from the case study "anveshi - the rural development organisation" :the strategy to achieve the objective was to create ________. correct answer village organisation your answer village cooperative multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian companies now pay higher salaries true/false question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the products at all india level. correct answer true your answer true multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors , printers multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" :how were towns & villages covered by hll initially? correct answer by van your answer by van multiple choice multiple answer question this question is from the case study "reach india ltd." : what different product segments is reach india ltd. operating in? correct answer telecom service provider , handsets your answer telecom service provider , handsets select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal

your answer informal multiple choice single answer question this question is from the case study "priya automobiles" : why did model priya still continue to sell? correct answer was the cheapest model your answer was the cheapest model multiple choice multiple answer question this question is from the case study "alcophin" :what promotional tools are used by medical companies? correct answer visual aid , product literature your answer product literature , hoardings true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer false select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own your answer abc will market cca brands with their own multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are within reach of middle class multiple choice multiple answer question this question is from the case study "abc company" : which categories did the company entered lately? correct answer refrigerators , air conditioners your answer air conditioners multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer 1 + 1 free multiple choice multiple answer question this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , do cross branding true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true true/false question this question is from the case study "priya automobiles" : supriya was generation bike & was comparable with competition. correct answer true your answer true multiple choice single answer question this question is from the case study "thompson & thompson" : what is the current product segment of the company? correct answer health care your answer health care multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , higher price true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs

300/- perfectly fits into the current product range of pratima ltd. correct answer false your answer false multiple choice single answer question this question is from the case study "watts & volts ltd." : what was the marketing manager opposed for? correct answer two parallel sales organisations your answer new product managers select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer exercise select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer target audience select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer wet sweeper true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer false select the blank question this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200 your answer more than 200 true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer true match the followingquestion correct answer your answer

old spice erratic alcohol supplies uniform quality

sugandha mouth freshners tobaco products tobaco products

kleam no uniform quality no uniform quality

services unlimitedfunds for social organisations funds for social organisations

multiple choice single answer question this question is from the case study "priya automobiles" :what must have affected the performance of mr. jain? correct answer no incentives in cash your answer less demand in market match the followingquestion correct answer your answer

roshni lamps new product opportunities new product opportunities

laxmi mills refined oil raw oil

mr. dinesh kapoorfinancial investment setting management panel

raja consultants setting consumer panel financial investment

multiple choice multiple answer question this question is from the case study "tushar laboratories" : what was tushar's strength over giant competitor? correct answer german collaboration , no quality complaints your answer german collaboration , no quality complaints , better distribution multiple choice single answer question this question is from the case " laxmi mills " : what was the product benefit of refined oil? correct answer very pure your answer very pure select the blank question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependence your answer employees multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity

multiple choice single answer question this question is from the case study "mr. ramrao panase" :the sales rep of the company did not recommend the termination of sujata & anil because :- correct answer the demand may get disturbed your answer they had good reputation in market match the followingquestion correct answer your answer

in initial years the concentration is in northern reagion western reagion

this question is from the case study "switchex company" : switchex company manufactures entire range of awitchgear products entire range of awitchgear products

pricing strategy lower than the competitors by 8-10% lower than the competitors by 8-10%

its pune office headed by mr. patil mr. patil

multiple choice multiple answer question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of propaganda stockiest? correct answer distribute the medicines , get medicines prescribed by the doctors your answer distribute the medicines , get medicines prescribed by the doctors , get maximum discount from the company multiple choice multiple answer question this question is from the case " seven species" : which countries were banned from exporting shrimps? correct answer india , pakistan your answer korea multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget? correct answer supply shorter than demand your answer no demand select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious

your answer nutritious multiple choice multiple answer question this question is from the case study "challenger sports" : if a particular cricket star fails then this leads to :- correct answer less sale of bats with his photo , high inventories your answer less sale of bats with his photo , high inventories , bad quality perception of bats , poor price for those bats true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true true/false question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new products produced in the new sewing machine is called brand extension. correct answer true your answer true multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :- correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 3 months , to see consumer response multiple choice single answer question this question is from the case study "seema leather" : indian leather industry is facing problem of :- correct answer modernisation your answer modernisation multiple choice single answer question this question is from the case study "konkan trading company" : why was the officer promoted by 5 grades? correct answer extraordinary sports performance your answer over achievement of target true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketing your answer marketing select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own your answer abc will manufacture cca brands multiple choice multiple answer question this question is from the case study "mr. vikrant modi" : in what industry the product of this company used as raw material? correct answer chemical , pharmaceutical your answer fertilisers , metal coating , chemical multiple choice multiple answer question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently present? correct answer glucose , salted your answer glucose , salted , cream true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current product range of pratima ltd. correct answer false your answer true true/false

question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer true match the followingquestion correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand image to create awareness for divya

bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record mark of 2 lac.

multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising? correct answer profits increased , reserves increased your answer profits increased , reserves increased , manpower increased multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries multiple choice single answer question this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort? correct answer petrol is underpowered than diesel your answer diesel is smooth than petrol multiple choice single answer question this question is from the case study "paramount fertilisers" : what facility was offered to paramount as a special case? correct answer more credit your answer more credit true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false multiple choice single answer question this question is from the case study " raja consultants ltd." : what did raja consultants started with? correct answer consultancy your answer advertising select the blank question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________. correct answer innovation your answer best service

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal your answer professional multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation , not meeting target multiple choice single answer question this question is from the case study "shakti fitness" :the profitability is highest for :- correct answer jogging your answer yoga multiple choice single answer question this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced your answer new fuel efficient bike introduced true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true multiple choice multiple answer question this question is from the case study "roshni lamp makers ltd." : what are the product benefits of electronic ballast? correct answer reduces energy consumption , increases efficiency , increases tube life your answer reduces energy consumption , increases efficiency , increases tube life multiple choice single answer question this question is from the case study "kamlesh & laltu" : what is the current product constraint of kamlesh & laltu? correct answer one type & one size your answer little height select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer pricing multiple choice multiple answer question this question is from the case study "tasty biscuits pune" : the positive points of this company were :- correct answer good quality , good distribution , good promotion your answer good quality , good distribution , good price multiple choice single answer question this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :- correct answer petrol pumps your answer oil pumps multiple choice single answer question this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new product? correct answer rs 6/- off coupon your answer buy one get one free select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer distribution

true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer true select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributors your answer distributors select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset true/false question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the world. correct answer true your answer true select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer exercise

true/false question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned about the returns that he can expect. correct answer false your answer false select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketing your answer marketing multiple choice single answer question this question is from the case study "dye-gen" : what is the marketing manager worried about? correct answer human market reaction your answer human market reaction select the blank question this question is from the case "general motors asia-pacific" : fiat can help maruti with ________. correct answer diesel engines your answer diesel engines select the blank question this question is from the case study "watts & volts ltd." : ________% of sales were due to exports. correct answer 0.5 your answer 0.5 multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill multiple choice single answer question this question is from the case study "challenger sports" : using the photo of cricketer on

the bat by paying royalty to them is called :- correct answer brand endorsement your answer brand endorsement select the blank question this question is from the case study "rotomatic electronics" : the company could expand the market due to attractive features & ________. correct answer flexibility your answer good dealer network multiple choice single answer question this question is from the case study "moonlight ltd." : what was the share of direct sales in product c to total sales? correct answer 0.4 your answer 0.3 multiple choice single answer question this question is from the case study " raja consultants ltd." : what did raja consultants started with? correct answer consultancy your answer consultancy select the blank question this question is from the case study "raja consultants ltd." : mr virani got raja consultant think about ________. correct answer setting consumer panel your answer setting consumer panel multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer false multiple choice single answer question this question is from the case " laxmi mills " : what was the product benefit of refined oil? correct answer very pure your answer very pure multiple choice multiple answer question this question is from the case study "tasty biscuits pune" : the positive points of this company were :- correct answer good quality , good distribution , good promotion your answer good quality , good distribution , good promotion match the followingquestion correct answer your answer

jagat stationary company mumbai mumbai

priya automobile situated in pune pune

astroid computer corporation bangalore bangalore

moonlight ltd. manipal manipal

multiple choice multiple answer question this question is from the case study "diva" :what are the usps of two national companies? correct answer sleek , trendy , glossy your answer trendy , glossy select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix multiple choice multiple answer question this question is from the case study "challenger sports" : if a particular cricket star fails then this leads to :-

correct answer less sale of bats with his photo , high inventories your answer less sale of bats with his photo , high inventories select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumer your answer dealer multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movement your answer bad transportation multiple choice multiple answer question this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current product range of pratima ltd. correct answer false your answer false multiple choice single answer question this question is from the case study "business equipments ltd." :what was the message of competition in the ad? correct answer prices reduced to half your answer prices reduced to half multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :- correct answer commonly used in india , groundnut was grown widely in india your answer commonly used in india , groundnut was grown widely in india multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" : what was the purpose of this promotional drive? correct answer increase rural penetration your answer increase rural penetration multiple choice single answer question this question is from the case study " bharat research development corporation " : the main suggestion received by brdc is to :- correct answer do a detail market research your answer do a feasibility study true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer false your answer false select the blank question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his section. correct answer open your answer open true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false true/false

question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo big change. correct answer true your answer true multiple choice multiple answer question this question is from the case study "marriott international" : who were the established competitors of marriott? correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn select the blank question this question is from the case " ethel graff " : european bpo market is ________. correct answer $ 65 billion your answer $ 65 billion true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer true your answer false true/false question this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries. correct answer true your answer true true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer false match the followingquestion correct answer your answer

fargo foods 12.5 % growth 12.5 % growth

nasik soil grapes grapes

hll van coverage van coverage

milk union milk sourcing milk sourcing

multiple choice multiple answer question this question is from the case " seven species" : which countries were banned from exporting shrimps? correct answer india , pakistan your answer india , pakistan select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer manufacture and selling \ true/false question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube is compact fluorescent light. correct answer true your answer true multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising? correct answer profits increased , reserves increased your answer profits increased , reserves increased multiple choice multiple answer question this question is from the case study "chocolates" :kids like what type of chocolates? correct answer milk chocolate , chocolate enrobed goodey bars your answer milk chocolate , chocolate enrobed goodey bars multiple choice single answer question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning

to enter? correct answer gymnasium your answer gymnasium multiple choice multiple answer question this question is from the case study "jagat stationary company" : what was planned as promotional activities? correct answer personal selling , phone calls , publicity literature your answer personal selling , phone calls , news paper ads multiple choice multiple answer question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :- correct answer orissa , southern states your answer orissa , southern states

multiple choice multiple answer question this question is from the case study "diva" :what are the usps of two national companies? correct answer sleek , trendy , glossy your answer sleek , trendy

multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers?correct answer they can source the components cheapyour answer they can source the components cheap

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino?correct answer tablet based soft drinkyour answer soft drink

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good salaries

multiple choice single answer question this question is from the case study " bharat research development corporation " : the main suggestion received by brdc is to :-correct answer do a detail market researchyour answer do a detail market research

multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business?correct answer productivity declined , profits declined your answer profits increased , productions increases

multiple choice multiple answer question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :-correct answer orissa , southern states your answer orissa , southern states , maharashtra

match the followingquestion correct answer your answer

fargo foods12.5 % growthgrapes

nasik soilgrapes11.5 % growth

hllvan coveragevan coverage

milk unionmilk sourcingmilk sourcing

multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :-correct answer quality your answer market share

multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :-correct answer leather shooseyour answer hawaii

multiple choice single answer question this question is from the case "harish patel" : whose brand will be sold under both the options? correct answer naresh's brandyour answer harish's brand

true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking.correct answer false your answer true

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindsetyour answer consumer mindset

true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data.correct answer trueyour answer true

select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumeryour answer distributor

multiple choice single answer question this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :-correct answer petrol pumps your answer petrol pumps

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm.correct answer trueyour answer true

multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :-correct answer they are within reach of middle classyour answer they are within reach of middle class

select the blank question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product life cycle.correct answer growthyour answer decline

true/falsequestion this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer falseyour answer true

multiple choice single answerquestion this question is from the case study "health club" : the membership of club is adversly affected because:-

correct answer death in swimming poolyour answer death in swimming pool

match the followingquestion correct answer your answer

jagat stationary companymumbaipune

priya automobile situated inpuneahmedabad

astroid computer corporationbangalorekanpur

moonlight ltd.manipalbangalore

multiple choice multiple answerquestion this question is from the case study "huge electronics" :who were the customers of the company?corect answer government customers , military customers your answer government customers , non governmental organisations

multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price

select the blankquestion this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________.correct answer technical collaboration your answer technical collaboration

multiple choice single answer question this question is from the case study " air india " : the idea suggested by one employee of air india was to : correct answer provide telephone service on boardyour answer provide telephone service on board

select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diariesyour answer magazines

multiple choice single answerquestion this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33your answer 0.33

true/falsequestion this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women&underprivileged.correct answer trueyour answer true

multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement?correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , said transportation was not used higher money was charged

true/falsequestion this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially.correct answer false

your answer true

select the blankquestion this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packagingyour answer packaging

true/falsequestion this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach.correct answer falseyour answer true

multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :-correct answer they made more than 100 children illyour answer they made more than 100 children ill

multiple choice single answer question this question is from the case study "cigarettes" :what was the new product launched by the company?correct answer ayurvedic cigarette your answer mint cigarette

select the blank question this question is from the case study "elevator grant" : ________ for elevators was considered as a prerequisite prior to entry.correct answer market researchyour answer market research

multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :-correct answer commonly used in india , groundnut was grown widely in india your answer commonly used in india , groundnut was grown widely in india

multiple choice single answer question this question is from the case study "detergents - rajendra kulkarni" : what was the difference between the two products developed by rajendra kulkarni?correct answer blue was costing slightly higher your answer blue was costing slightly higher

select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months.correct answer sixyour answer six

true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory.correct answer true your answer true

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________.correct answer populationyour answer target audience

select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement.correct answer environmentalyour answer environmental

multiple choice single answer question this question is from the case study "mr. milind patil" :what strategy did company adopted in 1998-99?correct answer push strategyyour answer push strategy

true/false

question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining.correct answer falseyour answer false

multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movementyour answer no stock positions

multiple choice multiple answer question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first generation

select the blankquestion this question is from the case study "price plus" : akai initiated ________ mania.correct answer exchange your answer exchange

multiple choice multiple answerquestion this question is from the case study "chocolates" :kids like what type of chocolates?correct answer milk chocolate , chocolate enrobed goodey bars your answer milk chocolate , chocolate enrobed goodey bars

multiple choice single answer question this question is from the case study "priya automobiles" : why did model priya still continue to sell?correct answer was the cheapest modelyour answer was the cheapest model

multiple choice single answer question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer affect company's costs? correct answer increase the service cost by 25 % your answer increase the service cost by 25 %

multiple choice single answer question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :-correct answer creative placement of its logoyour answer creative placement of its logo

true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates.correct answer trueyour answer true

true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment.correct answer falseyour answer false

multiple choice multiple answer question this question is from the case study "sugandha mouth freshners" : what are two fears of the company? correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer khushboo sales will reduce , sugandha is perceived as tobacco product

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business.correct answer trueyour answer true

multiple choice single answer question this question is from the case study " raja consultants ltd." : vitas foods was in what category? correct answer ready to cookyour answer ready to cook

multiple choice multiple answer question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with health workers?correct answer less cost , improved reach your answer less cost , improved reach

multiple choice single answer question this question is from the case study "saif runs" : what has led to cost reduction? correct answer subsidies on medicine & feeds your answer subsidies on medicine & feeds

select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________.correct answer cca will market abc brands with their ownyour answer cca will market abc brands with their own

select the blankquestion this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________.correct answer retail outlets your answer mall

true/false question this question is from the case study "kleam" : retailers wanted to display two brands of toothpaste.correct answer trueyour answer true

multiple choice single answer question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :-correct answer samplingyour answer sampling

multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company? correct answer own retail outlets , franchisee your answer own retail outlets , franchisee

select the blank question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________ for electronic ballast. correct answer new product opportunities your answer new product opportunities

select the blank question this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200 your answer 200

multiple choice multiple answer question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs

select the blank question this question is from the case study "huge electronics" :due to rapid ________ the company organisation chart was constantly changing. correct answer growth your answer growth

true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer false

true/false question this question is from the case study "business equipments ltd." :the dealer felt that business equipments will not loose the business. correct answer false your answer false

select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer wet sweeper

multiple choice multiple answer question this question is from the case study "huge electronics" :who were the customers of the company? correct answer government customers , military customers your answer government customers , military customers

select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packagingyour answer packaging

true/false question this question is from the case study "india car company" : the chairman felt that one can not depend on customers for new product ideas. correct answer trueyour answer true

multiple choice single answer question this question is from the case study "priya automobiles" :what did the financial scheme offered to customers? correct answer easy loans your answer easy loans

multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits

multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :-

correct answer pricing the product differently in different countries , locally manufacturing product , creating country/ region specific advertising

your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries

select the blankquestion this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive

multiple choice multiple answer question this question is from the case study "reach india ltd." : what different product segments is reach india ltd. operating in? correct answer telecom service provider , handsets your answer telecom service provider , handsets

multiple choice single answer question this question is from the case study "old spice" :which brand is advertised by shulton? correct answer the mother brand your answer the mother brand

select the blank question this question is from the case " the real thing " : the name coca cola was registered as ________. correct answer trade mark your answer trade mark

select the blank question this question is from the case study "thompson & thompson" : thomson & thompson enjoyed very high level of ________. correct answer brand awareness your answer brand awareness

multiple choice multiple answer question this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketing your answer marketing

multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :- correct answer quality your answer quality

true/false question this question is from the case study "green belt" :farmers do not know hazards of chemical fertilizers. correct answer false your answer false

multiple choice single answer question this question is from the case study "suchitra vision ltd." : what did the company prided in? correct answer prompt after sales service your answer prompt after sales service

true/false question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become synonymous with health care. correct answer false your answer false

multiple choice multiple answer question this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield , bio fertilizers are slow

match the followingquestioncorrect answeryour answer

divya bhaskarthe third gujarati daily newspaper to be launchedthe third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand imageto create awareness for divya bhaskar & establish brand image

key fingings of surveytheir newspaper is average in all respectstheir newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac.order bookings crossed a record mark of 2 lac.

multiple choice single answer question this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande? correct answer giving proto type in a service station your answer giving proto type in a service station

match the followingquestion correct answer your answer

roshni lampsnew product opportunitiesnew product opportunities

laxmi millsrefined oil

refined oil

mr. dinesh kapoorfinancial investmentfinancial investment

raja consultantssetting consumer panelsetting consumer panel

multiple choice single answer question this question is from the case "think global & act local advertisement co." : which product did the consultant asked the manufacturer to concentrate on? correct answer tooth paste your answer tooth paste

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what was wall mart offering when it started? correct answer high quality products & service , low prices your answer high quality products & service , low prices

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false

true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted.correct answer true your answer true

select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritious your answer nutritious

select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness

select the blankquestion this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer diaries

multiple choice single answerquestion this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort? correct answer petrol is underpowered than diesel your answer petrol is underpowered than diesel

select the blankquestion this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumer your answer consumer

select the blank question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was the ________ of the brand. correct answer positioning your answer positioning

select the blank

question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer breakfast cereals

select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation

multiple choice single answerquestion this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer too many responsibilities in regional manager

multiple choice multiple answerquestion this question is from the case study "tushar laboratories" : the indian doctors were not using the life saving product due to :- correct answer fear for fatal reactions , high price your answer high price , fear for fatal reactions

true/false question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned about the returns that he can expect. correct answer false your answer false

select the blankquestion this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer public relations

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true

multiple choice single answer question this question is from the case study "an american world wide corporation" : who are the main staff of the office? correct answer chinese your answer chinese

multiple choice multiple answerquestion this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , commonly buy components , do cross branding

multiple choice multiple answerquestion this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers

true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer false your answer false

multiple choice multiple answerquestion this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

match the followingquestion correct answer your answer

fargo foods12.5 % growth12.5 % growth

nasik soilgrapesgrapes

hllvan coveragevan coverage

milk unionmilk sourcingmilk sourcing

multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar?correct answer inter depot stock movementyour answer inter depot stock movement

true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits.correct answer false your answer false

select the blankquestion this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer population

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino?correct answer tablet based soft drink your answer tablet based soft drink

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining?correct answer checks with the orders your answer checks with the orders

multiple choice single answer question this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in timeyour answer just in time

true/false question this question is from the case study "abc company" : there were no price wars in the market.correct answer falseyour answer false

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities

multiple choice multiple answer question this question is from the case study "diva" : what is the speciality of diva card? correct answer meaningful messages , regional language your answer meaningful messages , regional language

true/false question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo big change. correct answer trueyour answer true

multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine?correct answer portability , energy efficiency your answer portability , energy efficiency

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations.correct answer informalyour answer informal

match the followingquestion correct answer your answer

air indiatelephone on boardtelephone on board

ray ltd.packaging improvementspackaging improvements

eevator grantmarket researchmarket research

the foods ltdbreak fast serialsbreak fast serials

multiple choice single answer question this question is from the case study " bharat research development corporation " : what was the information given by brdc bulletin? correct answer list of different processesyour answer list of different processes

select the blank question this question is from the case study "priya automobiles" : the financial scheme was beneficial for ________ by employees in different organisations.correct answer group booking your answer group booking

multiple choice multiple answer question this question is from the case study "huge electronics" :who influenced the decision of manufacturing in-house or offloading?correct answer manufacturing project manager , manufacturing functional manager , engineering project manager your answer manufacturing project manager , manufacturing functional manager , engineering functional manager

multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers? correct answer premium service , quality display your answer premium service , quality display

multiple choice single answer question this question is from the case study "paramount fertilisers" :what decision of pennsylvania was disturbing for paramount? correct answer to appoint another distributor your answer to appoint another distributor

true/false question this question is from the case study "raja consultants ltd." : the models in india had only quantitative data and no qualitative models. correct answer trueyour answer false

multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition?correct answer superior quality , lower price your answer superior quality , lower price

multiple choice single answer question this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced

your answer new fuel efficient bike introduced

multiple choice single answerquestion this question is from the case " laxmi mills " : what was the product benefit of refined oil? correct answer very pureyour answer very pure

multiple choice multiple answer question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to kamlesh & laltu to expand the business?correct answer target marketing , product differentiation your answer advertising , product differentiation

multiple choice multiple answer question this question is from the case study "abc company" : which categories did the company entered lately? correct answer refrigerators , air conditioners your answer refrigerators , air conditioners

multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zoneyour answer seepz zone

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true

is compact fluorescent light.correct answer trueyour answer true

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry.correct answer falseyour answer false

true/falsequestion this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer trueyour answer true

select the blankquestion this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritiousyour answer nutritious

select the blankquestion this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness

select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer diaries

multiple choice single answerquestion this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort?correct answer petrol is underpowered than diesel your answer petrol is underpowered than diesel

select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always

preferred to give discounts to ________. correct answer consumeryour answer consumer

select the blankquestion this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was the ________ of the brand. correct answer positioning your answer positioning

select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________.correct answer breakfast cereals your answer breakfast cereals

select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation

multiple choice single answerquestion this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer too many responsibilities in regional manager

multiple choice multiple answerquestion this question is from the case study "tushar laboratories" : the indian doctors were not using the life saving product due to :- correct answer fear for fatal reactions , high price your answer high price , fear for fatal reactions

true/falsequestion this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned about the returns that he can expect. correct answer false your answer false

select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relationsyour answer public relations

true/falsequestion this question is from the case study "abc company" : the indian middle class is about 1/3rd of population.correct answer true your answer true

multiple choice single answerquestion this question is from the case study "an american world wide corporation" : who are the main staff of the office? correct answer chinese your answer chinese

multiple choice multiple answerquestion this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , commonly buy components , do cross branding

multiple choice multiple answer question this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers

true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer falseyour answer false

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart

faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

match the followingquestioncorrect answeryour answer

fargo foods12.5 % growth12.5 % growth

nasik soilgrapesgrapes

hllvan coveragevan coverage

milk unionmilk sourcingmilk sourcing

multiple choice single answerquestion this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movementyour answer inter depot stock movement

true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits.correct answer false your answer false

select the blankquestion this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer populationyour answer population

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino? correct answer tablet based soft drink your answer tablet based soft drink

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining?correct answer checks with the orders your answer checks with the orders

multiple choice single answer question this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in time your answer just in time

true/false question this question is from the case study "abc company" : there were no price wars in the market.correct answer false your answer false

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities

multiple choice multiple answer question this question is from the case study "diva" : what is the speciality of diva card? correct answer meaningful messages , regional language your answer meaningful messages , regional language

true/falsequestion this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo

big change.correct answer true your answer true

multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine?correct answer portability , energy efficiency your answer portability , energy efficiency

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal your answer informal

match the followingquestion correct answer your answer

air indiatelephone on boardtelephone on board

ray ltd.packaging improvementspackaging improvements

eevator grantmarket researchmarket research

the foods ltdbreak fast serialsbreak fast serials

multiple choice single answerquestion this question is from the case study " bharat research development corporation " : what was the information given by brdc bulletin?correct answer list of different processes your answer list of different processes

select the blankquestion this question is from the case study "priya automobiles" : the financial scheme was beneficial for ________ by employees in different organisations. correct answer group booking your answer group booking

multiple choice multiple answer question this question is from the case study "huge electronics" :who influenced the decision of manufacturing in-house or offloading?correct answer manufacturing project manager , manufacturing functional manager , engineering project manager your answer manufacturing project manager , manufacturing functional manager , engineering functional manager

multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers? correct answer premium service , quality display your answer premium service , quality display

multiple choice single answerquestion this question is from the case study "paramount fertilisers" :what decision of pennsylvania was disturbing for paramount? correct answer to appoint another distributor your answer to appoint another distributor

true/falsequestion this question is from the case study "raja consultants ltd." : the models in india had only quantitative data and no qualitative models.correct answer trueyour answer false

multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over

competition? correct answer superior quality , lower price your answer superior quality , lower price

multiple choice single answerquestion this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced your answer new fuel efficient bike introduced

multiple choice single answerquestion this question is from the case " laxmi mills " : what was the product benefit of refined oil?correct answer very pureyour answer very pure

multiple choice multiple answer question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to kamlesh & laltu to expand the business? correct answer target marketing , product differentiation your answer advertising , product differentiation

multiple choice multiple answerquestion this question is from the case study "abc company" : which categories did the company entered lately?correct answer refrigerators , air conditioners your answer refrigerators , air conditioners

multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zoneyour answer seepz zone

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration.correct answer trueyour answer true

true/false question this question is from the case study "tushar laboratories" :the indian doctors were not using the life saving product due to high price. correct answer true your answer true multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different packaging , higher price , different formulation select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable. select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer retail outlets true/false question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube is compact fluorescent light. correct answer true your answer true multiple choice single answer question this question is from the case "think global & act local advertisement co." : which product did the consultant asked the manufacturer to concentrate on? correct answer tooth paste

your answer tooth paste multiple choice single answer question this question is from the case study "dream launch of ford escort" : because of which car did escort lost a lot of sales in april - june 1998? correct answer honda city your answer honda city multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation select the blank question this question is from the case study "elevator grant" : ________ for elevators was considered as a prerequisite prior to entry. correct answer market research your answer market research select the blank question this question is from the case study "watts & volts ltd." : ________% of sales were due to exports. correct answer 0.5 your answer 0.5 match the following question correct answer your answer anveshi help weaker sections help weaker sections hll vim cleaning natural calamity like flood absenteeism in oct - dec festivals festivals milk union no urban facilities vim cleaning select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensions your answer product launches multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill multiple choice multiple answer question this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers? correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand select the blank question this question is from the case study "jagat stationary company" :the ________ manufacturing cost per dozen diaries was rs 270/-. correct answer variable your answer basic multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what problems were identified for the declining sales in 1996? correct answer no product specialisation to salesmen , no control of product managers in field staff your answer no product specialisation to salesmen , no control of product managers in field staff , deteriorating product quality true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer false your answer true

multiple choice multiple answer question this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too small , too expensive select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributors your answer distributors multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price? correct answer tamper the quality image your answer reduce profits true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer false your answer true select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer sports select the blank question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________. correct answer innovation your answer innovation select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower , high costs multiple choice single answer question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer affect company's costs? correct answer increase the service cost by 25 % your answer reduce the service cost by 10 % true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer challenge of working in unfamiliar environment , indian experience matter in international market your answer indian experience matter in international market , challenge of working in unfamiliar environment , indian companies now pay higher salaries select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation multiple choice single answer question this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :-

correct answer quality your answer quality multiple choice multiple answer question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers because of :- correct answer his sober temperament , reliable dealings , amiable nature your answer reliable dealings , amiable nature , social work multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising? correct answer profits increased , reserves increased your answer sales dropped , reserves increased true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment. correct answer false your answer true multiple choice single answer question this question is from the case study "an american world wide corporation" :which market has the company decided to focus? correct answer asia your answer asia match the following question correct answer your answer brazil 50 % coke share increase in the yield chemical fertilisers increase in the yield increase in the yield cadbury dairy milk mindset of consumers mindset of consumers old spice shaving cream shaving cream multiple choice multiple answer question this question is from the case study "shree ganesh detergents" : what are the product benefits of the detergent of shree ganesh? correct answer better quality , cheaper price , less harmful to arms your answer better quality , cheaper price , less harmful to arms multiple choice single answer question this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they had your answer they did not disclose the information they had true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer true multiple choice single answer question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager? correct answer too many responsibilities in regional manager your answer sales were not picking up true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments. correct answer false your answer true multiple choice multiple answer question this question is from the case study " mr dinesh kapoor " : what is the target audience for mr kapoor? correct answer company executives & businessmen , house wives , working women your answer company executives & businessmen , working women , college students

multiple choice multiple answer question this question is from the case study "raja consultants ltd." : the minor questions faced about the consumer pannel was :- correct answer who will buy , what fees to be charged your answer who will buy , what fees to be charged , how to set up multiple choice single answer question this question is from the case study "tushar laboratories" : tushar lab could sell the product a lot in mumbai because :- correct answer giant's product was out of stocks for 2 months your answer giant's product was out of stocks for 2 months multiple choice single answer question this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new product? correct answer rs 6/- off coupon your answer rs 6/- off coupon true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true true/false question this question is from the case "think global & act local advertisement co." : tooth paste was better product to market because both rural & urban consumer use the product. correct answer true your answer true multiple choice multiple answer question this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company? correct answer own retail outlets , franchisee your answer franchisee , departmental stores , comp wholesalers multiple choice single answerquestion this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :-correct answer pr activtyyour answer pr activty

true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products.correct answer true your answer false

multiple choice multiple answer question this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too expensive , godown far away , not near market

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindsetyour answer consumer mindset

select the blank question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his section.correct answer openyour answer open

multiple choice multiple answer question this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers?correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand

select the blank question this question is from the case study "air india" : air india is constantly looking for ________.correct answer newer ways to serve passengersyour answer newer ways to serve passengers

multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job?correct answer frustration , demoralisation your answer frustration , demoralisation

select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable.your answer economically vulnerable.

multiple choice single answerquestion this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant in the job? correct answer boss's son joined the companyyour answer he was shifted to other department

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & moneyyour answer saves electricity & money

match the followingquestion correct answer your answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

multiple choice single answer question this question is from the case study "rio de janeiro" :what was coke's market share in brazin?correct answer 0.5your answer 0.085

multiple choice single answer question this question is from the case study " tasty biscuits pune " : which market segment did the management decided to tap?correct answer children below 11 years your answer children below 11 years

true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer falseyour answer true

multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap?correct answer housewivesyour answer housewives

multiple choice single answer

question this question is from the case study "mr. ramrao panase" : what was the problem with joshi & deshpande?correct answer raising finance your answer getting packaging

match the followingquestion correct answer your answer

excel typewritersmulty utilitymulty utility

life saving drugshigh pricesubsidies on medicine

saif runssubsidies on medicineexchange offer

price plusmoney back offerhigh price

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work?correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer indian experience matter in international market , indian companies now pay higher salaries

multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :-correct answer own chain of shops your answer distributors

multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was used

multiple choice multiple answerquestion this question is from the case study "jagat stationary company" : what was planned as promotional activities?correct answer personal selling , phone calls , publicity literature your answer personal selling , phone calls , news paper ads

true/falsequestion this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer trueyour answer true

multiple choice single answerquestion this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :-correct answer they are within reach of middle classyour answer they are within reach of middle class

true/falsequestion this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level.correct answer false your answer true

select the blank question this question is from the case study "price plus" : akai initiated ________ mania.correct answer exchange

your answer exchange

multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal?correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer

multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answerquestion this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they hadyour answer they did not disclose the information they had

true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have?correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

true/falsequestion this question is from the case study "cigarettes" : the company is reducing the necotine content in the cigarettes.correct answer falseyour answer true

select the blankquestion this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________.correct answer technical collaborationyour answer tie-up

multiple choice single answer question this question is from the case study "amit & abhijit" : what was the main problem in selling mushrooms nationally?correct answer fast perishableyour answer costly transportation

true/falsequestion this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries.correct answer true your answer true

multiple choice single answerquestion this question is from the case study "second generation system" : what is the price premium charged over first generation computers?correct answer 1your answer 2

true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets.correct answer true your answer true

multiple choice single answerquestion this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- correct answer repositioning your answer diversification

multiple choice multiple answerquestion this question is from the case study "alcophin" :what promotional tools are used by medical companies?

correct answer visual aid , product literature your answer visual aid , product literature , tv campaign

select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________.correct answer 1983 your answer 1981

multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shooseyour answer hawaii

select the blank question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________.correct answer interdependence your answer employees

multiple choice multiple answer question this question is from the case study "mr. vikrant modi" : what were the options for increasing the sales?correct answer appoint sales engineers , increase ad budget your answer appoint sales engineers , increase ad budget , increase products

true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments.correct answer false your answer false

select the blankquestion this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________. correct answer innovationyour answer innovation

multiple choice single answer question this question is from the case study "dream launch of ford escort" : because of which car did escort lost a lot of sales in april - june 1998? correct answer honda cityyour answer honda city

true/false question this question is from the case study "tushar laboratories" :the indian doctors were not using the life saving product due to high price. correct answer true your answer false

multiple choice single answerquestion this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :-correct answer quality your answer quality

select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer chef

multiple choice single answer question this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande? correct answer giving proto type in a service station your answer launching product in delhi

multiple choice multiple answer question this question is from the case study "jagat stationary company" : who were the part of the distribution channel? correct answer wholesalers , distributors your answer wholesalers , distributors , retailers , semi wholesalers

multiple choice single answer

question this question is from the case study "kleam" :why did other companies failed to market toothpastes?correct answer no uniform quality of kleamyour answer consumers did not buy

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer falseyour answer false

select the blankquestion this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200your answer more than 200

multiple choice multiple answerquestion this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets?correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower , bad quality products , high costs

multiple choice single answerquestion this question is from the case study "mr. ramrao panase" :the sales rep of the company did not recommend the termination of sujata & anil because :- correct answer the demand may get disturbed your answer they were good pay masters

select the blank question this question is from the case study "jagat stationary company" :the ________ manufacturing cost per dozen diaries was rs 270/-.correct answer variable your answer basic

select the blank question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was the ________ of the brand. correct answer positioningyour answer positioning

multiple choice single answerquestion this question is from the case study "paramount fertilisers" : what facility was offered to paramount as a special case? correct answer more credityour answer more margin

true/false question this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries.correct answer true your answer false

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and selling your answer advertising

true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer trueyour answer false

true/falsequestion this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current productrange of pratima ltd.correct answer false your answer false

select the blankquestion this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem.correct answer public relationsyour answer quality

multiple choice single answer question this question is from the case study "the kellogg company" : what did kellogg's majority international sales came from?correct answer cereals your answer convenience foods

true/falsequestion this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new products produced in the new sewing machine is called brand extension.correct answer true your answer false

multiple choice single answerquestion this question is from the case study "services unlimited" :what is the basic purpose of services unlimited?correct answer raise funds for social organisationsyour answer help social workers

multiple choice single answer question this question is from the case study "mr. ramrao panase" : what was the problem with joshi & deshpande? correct answer raising finance your answer maintain quality

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what was wall mart offering when it started? correct answer high quality products & service , low prices your answer high quality products & service , schemes on each product , low prices , door delivery

match the followingquestioncorrect answeryour answer

excel typewritersmulty utilityhigh price

life saving drugshigh pricemulty utility

saif runssubsidies on medicineexchange offer

price plusmoney back offersubsidies on medicine

multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:-correct answer death in swimming pool your answer bad music

select the blank question this question is from the case "general motors asia-pacific" : fiat can help maruti with ________. correct answer diesel engines your answer lights

select the blankquestion this question is from the case study "rotomatic electronics" : the company could expand the market due to attractive features & ________. correct answer flexibility your answer good dealer network

select the blank question this question is from the case "think global & act ________ advertisement co." : the head line of the advertising campaign is think globule & act local. correct answer localyour answer big

true/falsequestion this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted.

correct answer true your answer false

multiple choice single answerquestion this question is from the case study "konkan trading company" : what was the request of trade union of konkan trading company? correct answer promote the worker who is good in other sportsyour answer promote the worker above the officer

multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms , bad color , lift not working

multiple choice single answer question this question is from the case study "public distribution" :what is pds?correct answer public distribution system your answer pune discussion scheme

true/falsequestion this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer trueyour answer false

multiple choice multiple answer question this question is from the case study "shoe manufacturing company" : what segments are considered for launching new shoes? correct answer robust & cheap , trendy & expensive your answer robust & cheap , trendy & expensive , office wear , ladies wear

match the followingquestioncorrect answeryour answer

this question is from the case study "marico industry" : marico industry's marketing strategyacquire more fmcg brandsvatica

marico is big player inhair care marketparachute and saffola

marico took over"anti-lice" shampoo - medikaracquire more fmcg brands

multiple choice multiple answerquestion this question is from the case study "blue shield company" :what offer is run by blue shield?correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for consumers , scheme for distributors , scheme for salesmen

select the blank question this question is from the case study "watts & volts ltd." : ________% of sales were due to exports. correct answer 0.5your answer 0.1

multiple choice multiple answer question this question is from the case study "tabeffer india" : what are the product advantages of lorino? correct answer no inconvenience of mixing , no disposing off the package your answer no inconvenience of mixing , no disposing off the package , very economical , easily available

multiple choice single answer question this question is from the case study "amit & abhijit" : what was the main problem in selling mushrooms nationally? correct answer fast perishableyour answer different taxes

question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer false

multiple choice multiple answer

question this question is from the case study "detergents - rajendra kulkarni" : what was the advantage of rajendra kulkarni's products over competition to consumers?correct answer less harmful to fabric , less price your answer better colour , less harmful to fabric , less price , better perfume

multiple choice multiple answer question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because :- correct answer profits fell , sales stalled your answer profits fell , sales stalled , competition became strong , distributors did not sell

multiple choice single answerquestion this question is from the case study "a cooperative milk union" : why did the absenteeism increase in the period oct - dec?correct answer this was festival season your answer workers were busy in their farms multiple choice single answerquestion this question is from the case study "excel typewriters" :what is the need of the customer? correct answer typewriter with many letter-styles & fonts your answer computer

multiple choice single answerquestion this question is from the case study "paramount fertilisers" :what decision of pennsylvania was disturbing for paramount?correct answer to appoint another distributor your answer to discontinue the arrangement

multiple choice single answerquestion this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in timeyour answer just in time

multiple choice single answerquestion this question is from the case study "second generation system" : what is the price premium charged over first generation computers? correct answer 1 your answer 0.25

multiple choice multiple answer question this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson? correct answer tv , news papers your answer tv , news papers

select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketingyour answer marketing

multiple choice single answerquestion this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price?correct answer tamper the quality image your answer tamper the quality image

multiple choice multiple answerquestion this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently present? correct answer glucose , salted your answer glucose , salted

select the blank question this question is from the case study "air india" : ________was suggested as usp by some managers of air india. correct answer elephone on board your answer telephone on board

select the blankquestion this question is from the case study "tristar" :the goods were supplied to 16 depots based on the ________ of the branches. correct answer demand estimation your answer demand estimation

multiple choice single answer

question this question is from the case study "mr. milind patil" :what strategy did company adopted in 1998-99? correct answer push strategyyour answer push strategy

multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising?correct answer profits increased , reserves increased your answer profits increased , reserves increased

true/false question this question is from the case study "jagat stationary company" : the diaries were sold in karnataka.correct answer false your answer false

true/falsequestion this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have?correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

multiple choice multiple answer question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of propaganda stockiest? correct answer distribute the medicines , get medicines prescribed by the doctors your answer distribute the medicines , get medicines prescribed by the doctors

true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment.correct answer false your answer false

multiple choice multiple answerquestion this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

true/falsequestion this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false

true/falsequestion this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods. correct answer true your answer true

multiple choice multiple answerquestion this question is from the case study "tushar laboratories" : the indian doctors were not using the life saving product due to :- correct answer high price , fear for fatal reactions your answer high price , fear for fatal reactions

multiple choice single answerquestion this question is from the case study "health club" :what is the usp of health club? correct answer international grade swimming poolyour answer international grade swimming pool

true/falsequestion this question is from the case study "nature beauty products" : nature wants advice on whether to increase the mrp because the raw material prices have gone up by 50 %.correct answer true your answer true

true/false question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo big change. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "scripto" : who are the competitors of scripto? correct answer bic , paper mate your answer bic , paper mate , samrat

select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________. correct answer 1983your answer 1983

multiple choice single answerquestion this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer leather shoose

multiple choice multiple answer question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with health workers? correct answer less cost , improved reach your answer less cost , improved reach

match the followingquestion correct answe ryour answer

divya bhaskarthe third gujarati daily newspaper to be launchedthe third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand imageto create awareness for divya bhaskar & establish brand image

key fingings of surveytheir newspaper is average in all respectstheir newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac.order bookings crossed a record mark of 2 lac.

multiple choice single answerquestion this question is from the case study "diva" :what are the plans of diva's marketing manager? correct answer launch cards in hindi & english your answer launch economical cards

true/falsequestion this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true

multiple choice multiple answerquestion this question is from the case study "instant electrics" : the diesel gen sets face competition from :- correct answer petrol gensets , kerosene gen sets your answer petrol gensets , kerosene gen sets

true/falsequestion this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer falseyour answer false

multiple choice single answerquestion this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle classyour answer they are within reach of middle class

select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity

multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movement your answer inter depot stock movement

multiple choice single answerquestion this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer pr activty

select the blankquestion this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependenceyour answer interdependence

multiple choice single answer question this question is from the case study "old spice" : heavy reliance on single alcohol based product was risky because :- correct answer alcohol have erratic supplies your answer alcohol is addictive

select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months. correct answer sixyour answer six

match the followingquestioncorrect answeryour answer

fargo foods12.5 % growth12.5 % growth

nasik soilgrapesgrapes

hllvan coveragevan coverage

milk unionmilk sourcingmilk sourcing

multiple choice single answer question this question is from the case study "tushar laboratories" : tushar lab could sell the product a lot in mumbai because :- correct answer giant's product was out of stocks for 2 months your answer tushar decreased the price

multiple choice multiple answer question this question is from the case study "tasty biscuits pune" : the positive points of this company were :- correct answer good quality , good distribution , good promotion your answer good quality , good distribution , good promotion

select the blankquestion this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix

multiple choice single answerquestion this question is from the case study "blue shield company" :consumption of jams & sauces is

maximum in which months? correct answer sept to decyour answer sept to dec

multiple choice single answer question this question is from the case study " raja consultants ltd." : vitas foods was in what category? correct answer ready to cook your answer instant food

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensionsyour answer brand extensions

multiple choice multiple answerquestion this question is from the case study "mr. vikrant modi" : what were the options for increasing the sales?correct answer appoint sales engineers , increase ad budget your answer increase ad budget , increase customers , increase products

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal your answer informal

true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true

multiple choice single answer question this question is from the case study "instant electrics" : the growth expected in the market in the next three years is :- correct answer 0.33 your answer 0.5

multiple choice single answerquestion this question is from the case study "suchitra vision ltd." : how will increasing the service engineer affect company's costs? correct answer increase the service cost by 25 % your answer not increase the service cost

multiple choice single answerquestion this question is from the case study "suchitra vision ltd." : what did the company prided in? correct answer prompt after sales service your answer prompt after sales service

select the blank question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________. correct answer canal irrigation your answer canal irrigation

multiple choice single answerquestion this question is from the case study "auto fast" : in which area was the company looking to gain dominance? correct answer factory cnc machines your answer factory cnc machines

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget? correct answer supply shorter than demand your answer complete waste

multiple choice multiple answerquestion this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price , better finish , long life

true/false question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become

synonymous with health care. correct answer false your answer false

match the followingquestioncorrect answeryour answer

marriott internationalinternational hospitality giantinternational hospitality giant

sukhi and bhoopybrand name "s&b"wpdc-3 waterproof disposal camera

crunchy and crispy ltd.processed food businessinternational clothing business

pratima ltd.wpdc-3 waterproof disposal camerabrand name "s&b"

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining?correct answer checks with the orders your answer 15 days credit to dealers

true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer false your answer false

true/false

question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer false

match the followingquestioncorrect answeryour answer

in initial years the concentration is innorthern reagionlower than the competitors by 8-10%

this question is from the case study "switchex company" : switchex company manufacturesentire range of awitchgear productsmr. patil

pricing strategylower than the competitors by 8-10%lower than the competitors by 10-15%

its pune office headed bymr. patilentire range of awitchgear products

true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer false

true/false question this question is from the case study "green belt" :farmers do not know hazards of chemical fertilizers.correct answer false your answer false

multiple choice multiple answer question this question is from the case study "marriott international" : who were the established

competitors of marriott? correct answer holiday inn , ramada , quality inn your answer welcome group , holiday inn , ramada , quality inn

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer false

multiple choice single answerquestion this question is from the case study "watts & volts ltd." : what was the marketing manager opposed for? correct answer two parallel sales organisations your answer new products

multiple choice multiple answerquestion this question is from the case study "a poultry farm" : what clauses were not met from the agreement?correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , said transportation was not used , higher money was charged , inferior packaging was used

multiple choice multiple answerquestion this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company?correct answer own retail outlets , franchisee your answer own retail outlets , franchisee , departmental stores , comp wholesalers

true/falsequestion this question is from the case study "kleam" : retailers wanted to display two brands of toothpaste. correct answer true your answer false

multiple choice single answer question this question is from the case study "priya automobiles" :what must have affected the performance of mr. jain? correct answer no incentives in cash your answer no trip as an incentive

multiple choice multiple answer question this question is from the case study "ar sons" : ar sons became a firm of reputation because of :- correct answer service , quality your answer service , quality , price , free gifts

multiple choice single answer question this question is from the case study "vaccum flasks" : what is the sale of vacuum flask dependent on? correct answer popularity of moviesyour answer price

true/falsequestion this question is from the case study "business equipments ltd." :the dealer felt that business equipments will not loose the business. correct answer false your answer false

multiple choice single answerquestion this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they had your answer did not recall the stocks

select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer lowest

true/falsequestion this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the world.correct answer true your answer false

multiple choice multiple answerquestion this question is from the case study "ray ltd." : what were the product differences in super & crystal?

correct answer different formulation , different packaging your answer different formulation , different packaging , higher price , different consumer

multiple choice multiple answerquestion this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers? correct answer political uncertainty , act of god your answer political uncertainty , act of god , competition actions , dealer demand select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange

multiple choice multiple answerquestion this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development? correct answer improves operations , cuts costs , saves time your answer improves operations , cuts costs , saves time , saves manpower select the blank question this question is from the case study "huge electronics" :due to rapid ________ the company organisation chart was constantly changing. correct answer growthyour answer employee turnover

multiple choice single answerquestion this question is from the case study " hindustan lever ltd." : what market did hindustan lever entered with hima peas? correct answer processed food your answer vegetable

select the blankquestion this question is from the case "general motors asia-pacific" : gm owns 20 % stake in fiat & ________.correct answer suzuki your answer honda

select the blank question this question is from the case study "priya automobiles" : the financial scheme was beneficial for ________ by employees in different organisations.correct answer group booking your answer four wheeler buying

multiple choice single answer question this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant in the job? correct answer boss's son joined the company your answer boss's son joined the company

multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers?correct answer premium service , quality display your answer immediate payment , large quantities , premium service , quality display

select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004.correct answer diaries your answer calendars

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer falseyour answer false

multiple choice single answerquestion this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer product standardisation

multiple choice single answer question this question is from the case study "mr. dinesh kullhan" : what segment is mr. kullhan's company in? correct answer soft drinks your answer soft drinks

multiple choice multiple answer question this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too small , too expensive , godown far away , not near market

multiple choice multiple answer question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :-correct answer orissa , southern states your answer orissa , southern states , maharashtra , northern states

multiple choice multiple answer question this question is from the case study "shakti fitness" :breathing problems & hypertension are effect of :-correct answer modern living , industrial environment your answer modern living , industrial environment , bad eating , no sleep

select the blank question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution network your answer distribution network

select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer breakfast cereals

match the followingquestioncorrect answeryour answer

old spiceerratic alcohol supplieserratic alcohol supplies

sugandha mouth freshnerstobaco productstobaco products

kleamno uniform qualityno uniform quality

services unlimitedfunds for social organisationsfunds for social organisations

true/false question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments to increase productivity.correct answer trueyour answer true

multiple choice multiple answerquestion this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors , printers

select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________.correct answer 1983 your answer 1983

select the blank question this question is from the case study "price plus" : akai initiated ________ mania.

correct answer exchange your answer exchange

multiple choice multiple answer question this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's abilities , utilised everyone's status

multiple choice single answerquestion this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zoneyour answer seepz zone

multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer falseyour answer false

multiple choice single answer question this question is from the case study "mr. ramrao panase" :the sales rep of the company did not recommend the termination of sujata & anil because :- correct answer the demand may get disturbed your answer the demand may get disturbed

multiple choice multiple answer question this question is from the case study "mr. dinesh kullhan" : mr. kullhan wants the consultant to devise strategy in the area of :-correct answer long term strategies , rural markets , segmentation your answer long term strategies , rural markets , segmentation

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry.correct answer falseyour answer false

select the blankquestion this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensions your answer brand extensions

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population your answer population

select the blankquestion this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique.correct answer marketingyour answer marketing

select the blankquestion this question is from the case study "abc a major beverages company" : the per capita consumption of soft drinks in india is ________. correct answer 3 bottlesyour answer 3 bottles

multiple choice single answer question this question is from the case study "second generation system" : what is the price premium charged over first generation computers? correct answer 1 your answer 1

true/falsequestion this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer trueyour answer true

select the blankquestion this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependence your answer interdependence

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false

multiple choice single answerquestion this question is from the case study "tabeffer india" : what product was developed under brand name lorino? correct answer tablet based soft drinkyour answer tablet based soft drink

match the followingquestioncorrect answeryour answer

period 4demand in units is 75demand in units is 75

this question is from the case study "demand" :period 1demand in units is 50demand in units is 50

period 2demand in units is 70demand in units is 70

period 3demand in units is 85demand in units is 85

multiple choice single answerquestion this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturity your answer maturity

true/falsequestion this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer true your answer true

multiple choice single answer question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :- correct answer samplingyour answer sampling

multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :-correct answer own chain of shops your answer own chain of shops

multiple choice single answerquestion this question is from the case study "fast page communication" : pagers are facing stiff resistance from :- correct answer family members your answer family members

true/false

question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer falseyour answer false

multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price

multiple choice multiple answerquestion this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

multiple choice multiple answerquestion this question is from the case study "astroid computer corporation" : what was the part of the distributor network of the company? correct answer own retail outlets , franchisee your answer own retail outlets , franchisee

multiple choice single answer question this question is from the case study "dream launch of ford escort" : what was 1300 petrol version of the escort launched against?correct answer maruti esteemyour answer maruti esteem

multiple choice multiple answerquestion this question is from the case "general motors asia-pacific" : gm is called very small player in india because :- correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

multiple choice single answerquestion this question is from the case study "hotel black pearl" : current customer profile of hotel pearl is :- correct answer middle & upper middle class your answer middle & upper middle class

multiple choice single answer question this question is from the case study "shakti fitness" :the profitability is highest for :- correct answer jogging your answer jogging

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :-correct answer pr activty your answer pr activty

multiple choice single answerquestion this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget? correct answer supply shorter than demandyour answer supply shorter than demand

multiple choice single answer question this question is from the case study "paramount fertilisers" : what facility was offered to paramount as a special case? correct answer more credityour answer more credit

select the blank question this question is from the case study "challenger sports" : the company command ________ % of the market-share.correct answer 60 your answer 60

multiple choice single answerquestion this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- correct answer repositioningyour answer repositioning

select the blankquestion this question is from the case " the real thing " : today coca cola is sold in ________ countries. correct answer 200your answer 200

select the blank question this question is from the case study "jagat stationary company" :the ________ manufacturing cost per dozen diaries was rs 270/-.correct answer variable your answer variable

true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity.correct answer true your answer true

select the blank question this question is from the case study "air india" : ________was suggested as usp by some managers of air india. correct answer telephone on board your answer telephone on board

multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries

multiple choice single answerquestion this question is from the case study "solar energy" : what is the product benefit of a solar operated products?correct answer saves electricity & money your answer saves electricity & money

multiple choice multiple answer question this question is from the case study "jagat stationary company" : who were the part of the distribution channel?correct answer wholesalers , distributors your answer wholesalers , distributors

multiple choice multiple answer question this question is from the case study "diva" :what are the usps of two national companies?correct answer sleek , trendy , glossy your answer sleek , trendy

multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheapyour answer they can source the components cheap

multiple choice single answer question this question is from the case study "tabeffer india" : what product was developed under brand name lorino?correct answer tablet based soft drinkyour answer soft drink

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good salaries

multiple choice single answer question this question is from the case study " bharat research development corporation " : the main suggestion received by brdc is to :- correct answer do a detail market research your answer do a detail market research

multiple choice multiple answer question this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined your answer profits increased , productions increases

multiple choice multiple answerquestion this question is from the case study "tushar laboratories" : tushar lab's focus markets were :- correct answer orissa , southern states your answer orissa , southern states , maharashtra

match the followingquestioncorrect answeryour answer

fargo foods12.5 % growthgrapes

nasik soilgrapes11.5 % growth

hllvan coveragevan coverage

milk unionmilk sourcingmilk sourcing

multiple choice single answerquestion this question is from the case study "marketing orientation" : the company quality services ltd. is judging it self by :-correct answer quality your answer market share

multiple choice single answerquestion this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer hawaii

multiple choice single answerquestion this question is from the case "harish patel" : whose brand will be sold under both the options? correct answer naresh's brand your answer harish's brand

true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking.correct answer false your answer true

select the blankquestion this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset

true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true

select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________. correct answer consumer your answer distributor

multiple choice single answerquestion this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :- correct answer petrol pumps your answer petrol pumps

true/falsequestion this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true

your answer true

multiple choice single answerquestion this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are within reach of middle class

select the blank question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product life cycle. correct answer growth your answer decline

true/false question this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes. correct answer false your answer true

multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:-correct answer death in swimming pool your answer death in swimming pool

match the followingquestioncorrect answeryour answer

jagat stationary companymumbaipune

priya automobile situated inpuneahmedabad

astroid computer corporationbangalorekanpur

moonlight ltd.manipalbangalore

multiple choice multiple answerquestion this question is from the case study "huge electronics" :who were the customers of the company? correct answer government customers , military customers your answer government customers , non governmental organisations

multiple choice multiple answerquestion this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition?correct answer superior quality , lower price your answer superior quality , lower price

select the blankquestion this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaborationyour answer technical collaboration

multiple choice single answerquestion this question is from the case study " air india " : the idea suggested by one employee of air india was to : correct answer provide telephone service on board your answer provide telephone service on board

select the blankquestion this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries your answer magazines

multiple choice single answer

question this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33

true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women &underprivileged. correct answer true your answer true

multiple choice multiple answerquestion this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , said transportation was not used , higher money was charged

true/false question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem initially. correct answer falseyour answer true

select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packaging your answer packaging

true/falsequestion this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer true

multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill

multiple choice single answerquestion this question is from the case study "cigarettes" :what was the new product launched by the company? correct answer ayurvedic cigarette your answer mint cigarette

select the blankquestion this question is from the case study "elevator grant" : ________ for elevators was considered as a prerequisite prior to entry.correct answer market researchyour answer market research

multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :-correct answer commonly used in india , groundnut was grown widely in india your answer commonly used in india , groundnut was grown widely in india

multiple choice single answe question this question is from the case study "detergents - rajendra kulkarni" : what was the difference between the two products developed by rajendra kulkarni? correct answer blue was costing slightly higher your answer blue was costing slightly higher

select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months. correct answer six your answer six

true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer true

your answer true

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________.correct answer population your answer target audience

select the blankquestion this question is from the case " seven species" : ________ groups were not happy with the judgement.correct answer environmentalyour answer environmental

multiple choice single answer question this question is from the case study "mr. milind patil" :what strategy did company adopted in 1998-99? correct answer push strategyyour answer push strategy

true/falsequestion this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false

multiple choice single answer question this question is from the case study "tristar" :what would collapse the distribution system of tristar? correct answer inter depot stock movementyour answer no stock positions

multiple choice multiple answer question this question is from the case study "second generation system" : what are the product benefits of second generation computers? correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated programs your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first generation

select the blankquestion this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchange your answer exchange

select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________.correct answer technical collaboration your answer technical collaboration

select the blank question this question is from the case study "raja consultants ltd." : mr virani got raja consultant think about ________. correct answer setting consumer panel your answer setting consumer panel

multiple choice multiple answer question this question is from the case study "channels of distribution" : what were the two product qualities of joshi & deshpande's product over competition? correct answer superior quality , lower price your answer superior quality , lower price

multiple choice multiple answerquestion this question is from the case study "delana hosiery works" : what was the overall effect of owner's attitude on business? correct answer productivity declined , profits declined your answer productivity declined , profits declined

true/false question this question is from the case study "food processing industry" :management felt that the hygiene is not important in food processing industry. correct answer false your answer false

multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price?correct answer tamper the quality image your answer tamper the quality image

match the followingquestioncorrect answeryour answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit. correct answer nutritiousyour answer nutritious

multiple choice multiple answerquestion this question is from the case study "green belt" :why do farmers buy chemical fertilizers? correct answer subsidy , increase in crop yield , bio fertilizers are slow your answer subsidy , increase in crop yield , bio fertilizers are slow

true/falsequestion this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments to increase productivity. correct answer trueyour answer true

true/false question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer false

select the blankquestion this question is from the case " the real thing " : the name coca cola was registered as ________. correct answer trade markyour answer trade mark

multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development?correct answer improves operations , cuts costs , saves time your answer improves operations , cuts costs , saves time

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have?correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

select the blankquestion this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________.correct answer product mix your answer product mix

true/false

question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true

match the followingquestioncorrect answeryour answer

this question is from the case study "marico industry" : marico industry's marketing strategyacquire more fmcg brandsacquire more fmcg brands

marico is big player inhair care markethair care market

marico took over"anti-lice" shampoo - medikar"anti-lice" shampoo - medikar

multiple choice single answer question this question is from the case study "konkan trading company" : why was the officer promoted by 5 grades?correct answer extraordinary sports performanceyour answer extraordinary sports performance

select the blankquestion this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitiveyour answer competitive

multiple choice multiple answerquestion this question is from the case study "rajesh joshi" : how did rajesh's style helped him? correct answer utilised everyone's abilities , utilised everyone's status your answer utilised everyone's abilities , utilised everyone's status

true/false question this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods.correct answer trueyour answer false

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments. correct answer manufacture and sellingyour answer manufacture and selling

multiple choice multiple answerquestion this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing

multiple choice single answerquestion this question is from the case "harish patel" : which products will the indian company export in order to get foreign exchange? correct answer musical instrumentsyour answer electronic parts

multiple choice multiple answer question this question is from the case study "auto fast" :what was the factory automation division responsible for? correct answer product management , marketing , product development your answer marketing , product development , sales

multiple choice single answer question this question is from the case study "kleam" :why did other companies failed to market toothpastes?correct answer no uniform quality of kleamyour answer no uniform quality of kleam

multiple choice multiple answerquestion this question is from the case "general motors asia-pacific" : gm is called very small player in india because :-

correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars only in one part of the country

multiple choice multiple answer question this question is from the case study "smart wash ltd." : what were the features of washing machine? correct answer portability , energy efficiency your answer portability , energy efficiency

select the blankquestion this question is from the case study "tristar" :the goods were supplied to 16 depots based on the ________ of the branches. correct answer demand estimationyour answer demand estimation

multiple choice multiple answerquestion this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because :- correct answer profits fell , sales stalled your answer profits fell , sales stalled

select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awarenessyour answer brand awareness

multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" : what was the purpose of this promotional drive?correct answer increase rural penetration your answer increase rural penetration

multiple choice single answerquestion this question is from the case study "old spice" :which brand is advertised by shulton? correct answer the mother brandyour answer the body talc

true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer trueyour answer true

multiple choice single answer question this question is from the case study "health club" : the membership of club is adversly affected because:- correct answer death in swimming pool your answer death in swimming pool

multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisationyour answer customisation

multiple choice single answer question this question is from the case study "business equipments ltd." : the prices of business equipments are :-correct answer competitive your answer les than competition

multiple choice single answer question this question is from the case study "moonlight ltd." : what was the share of direct sales in product c to total sales?correct answer 0.4 your answer 0.4

select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmentalyour answer environmental

select the blank

question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their own your answer cca will market abc brands with their own

multiple choice single answer question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing manager?correct answer too many responsibilities in regional manageryour answer too many responsibilities in regional manager

true/false question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream biscuit segment.correct answer false your answer false

true/falsequestion this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach.correct answer falseyour answer true

true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer true your answer true

multiple choice single answerquestion this question is from the case study "rio de janeiro" :what was coke's market share in brazin? correct answer 0.5 your answer 0.085

multiple choice multiple answerquestion this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors

true/falsequestion this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the products at all india level. correct answer true your answer true

true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer falseyour answer false

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products?correct answer saves electricity & moneyyour answer saves electricity & money

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer promotional activity

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets?correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business.correct answer true your answer true

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ?correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true

select the blankquestion this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem.correct answer public relations your answer public relations

match the followingquestioncorrect answeryour answer

marriott internationalinternational hospitality giantinternational hospitality giant

sukhi and bhoopybrand name "s&b"brand name "s&b"

crunchy and crispy ltd.processed food businessprocessed food business

pratima ltd.wpdc-3 waterproof disposal camerawpdc-3 waterproof disposal camera

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensionsyour answer brand extensions

select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________. correct answer wet sweeper your answer wet sweeper

multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewivesyour answer housewives

multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation

multiple choice multiple answerquestion this question is from the case study "marriott international" : who were the established competitors of marriott? correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn

multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children ill your answer they made more than 100 children ill

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments.

correct answer manufacture and sellingyour answer manufacture and selling

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market

multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer discount offer

multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson?correct answer retailers could not sell the stocks your answer retailers could not sell the stocks

multiple choice single answerquestion this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer own chain of shops

multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturity your answer maturity

multiple choice single answer question this question is from the case study "fast page communication" : pagers are facing stiff resistance from :- correct answer family membersyour answer family members

multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers?correct answer they can source the components cheap your answer they can source the components cheap

select the blank question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution network your answer distribution network

true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer false your answer false

multiple choice single answerquestion this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33

multiple choice single answerquestion this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter?correct answer gymnasiumyour answer gymnasium

select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges.correct answer organic foodyour answer organic food

multiple choice multiple answer question this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :- correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer trueyour answer true

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level.correct answer falseyour answer false

multiple choice multiple answerquestion this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area

multiple choice single answerquestion this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports?correct answer seepz zoneyour answer seepz zone

multiple choice single answer question this question is from the case study "auto fast" : in which area was the company looking to gain dominance? correct answer factory cnc machinesyour answer factory automation equipment

true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true

match the followingquestioncorrect answeryour answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________.correct answer population your answer population

multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation

multiple choice single answer question this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logo your answer attractive packaging

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the orders your answer advance payment for the orders

select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________.correct answer distributors your answer distributors

multiple choice multiple answerquestion this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson?correct answer tv , news papers your answer tv , news papers

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania?correct answer sales & distribution , marketing your answer sales & distribution , marketing

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer trueyour answer true

select the blankquestion this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable.your answer economically vulnerable.

multiple choice multiple answerquestion this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :- correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

multiple choice single answerquestion this question is from the case study "mr. ramrao panase" :the sales rep of the company did not recommend the termination of sujata & anil because :-correct answer the demand may get disturbed your answer they had good reputation in market

match the followingquestioncorrect answeryour answer

in initial years the concentration is innorthern reagionwestern reagion

this question is from the case study "switchex company" : switchex company manufacturesentire range of awitchgear productsentire range of awitchgear products

pricing strategylower than the competitors by 8-10%lower than the competitors by 8-10%

its pune office headed bymr. patilmr. patil

multiple choice multiple answerquestion this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of propaganda stockiest? correct answer distribute the medicines , get medicines prescribed by the doctors your answer distribute the medicines , get medicines prescribed by the doctors , get maximum discount from the company

multiple choice multiple answerquestion this question is from the case " seven species" : which countries were banned from exporting shrimps?correct answer india , pakistan your answer korea

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad budget?correct answer supply shorter than demand your answer no demand

select the blank question this question is from the case study "the kellogg company" :to increase sales in brazin the marketing director had to create a ________ breakfast habit.correct answer nutritious your answer nutritious

multiple choice multiple answer question this question is from the case study "challenger sports" : if a particular cricket star fails then this leads to :- correct answer less sale of bats with his photo , high inventories your answer less sale of bats with his photo , high inventories , bad quality perception of bats , poor price for those bats

true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer trueyour answer true

true/false question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new products produced in the new sewing machine is called brand extension. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :-correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 3 months , to see consumer response

multiple choice single answer question this question is from the case study "seema leather" : indian leather industry is facing problem of :- correct answer modernisation your answer modernisation

multiple choice single answer question this question is from the case study "konkan trading company" : why was the officer promoted by 5 grades?correct answer extraordinary sports performance your answer over achievement of target

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm.correct answer trueyour answer true

select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique.

correct answer marketingyour answer marketing

select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________. correct answer cca will market abc brands with their ownyour answer abc will manufacture cca brands

multiple choice multiple answerquestion this question is from the case study "mr. vikrant modi" : in what industry the product of this company used as raw material? correct answer chemical , pharmaceutical your answer fertilisers , metal coating , chemical

multiple choice multiple answerquestion this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently present? correct answer glucose , salted your answer glucose , salted , cream

true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current product range of pratima ltd.correct answer false your answer true

true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer true

match the followingquestioncorrect answeryour answer

divya bhaskarthe third gujarati daily newspaper to be launchedthe third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategiesto create awareness for divya bhaskar & establish brand imageto create awareness for divya bhaskar & establish brand image

key fingings of surveytheir newspaper is average in all respectstheir newspaper is average in all respects

post survey phaseorder bookings crossed a record mark of 2 lac.order bookings crossed a record mark of 2 lac.

multiple choice multiple answer question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed advertising?correct answer profits increased , reserves increased your answer profits increased , reserves increased , manpower increased

multiple choice multiple answerquestion this question is from the case "the real thing" : coke used think global act local policy by way of :-correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries

multiple choice single answerquestion this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort? correct answer petrol is underpowered than diesel your answer diesel is smooth than petrol

multiple choice single answer question this question is from the case study "paramount fertilisers" : what facility was offered to paramount as a special case? correct answer more credit

your answer more credit

true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal?correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer false your answer false

multiple choice single answerquestion this question is from the case study " raja consultants ltd." : what did raja consultants started with?correct answer consultancy your answer advertising

select the blankquestion this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________.correct answer innovationyour answer best service

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations.correct answer informal your answer professional

multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job?correct answer frustration , demoralisation your answer frustration , demoralisation , not meeting target

multiple choice single answer question this question is from the case study "shakti fitness" :the profitability is highest for :- correct answer joggingyour answer yoga

multiple choice single answerquestion this question is from the case study "priya automobiles" :why did the company started loosing the market? correct answer new fuel efficient bike introduced your answer new fuel efficient bike introduced

true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true

multiple choice multiple answerquestion this question is from the case study "roshni lamp makers ltd." : what are the product benefits of electronic ballast? correct answer reduces energy consumption , increases efficiency , increases tube life your answer reduces energy consumption , increases efficiency , increases tube life

multiple choice single answer question this question is from the case study "kamlesh & laltu" : what is the current product constraint of kamlesh & laltu?correct answer one type & one size your answer little height

select the blankquestion this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.correct answer canal irrigation

your answer canal irrigation

select the blankquestion this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer pricing

multiple choice multiple answerquestion this question is from the case study "tasty biscuits pune" : the positive points of this company were :- correct answer good quality , good distribution , good promotion your answer good quality , good distribution , good price

multiple choice single answer question this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :- correct answer petrol pumps your answer oil pumps

multiple choice single answer question this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new product? correct answer rs 6/- off coupon your answer buy one get one free

select the blankquestion this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem. correct answer public relations your answer distribution

true/falsequestion this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify in biscuits. correct answer false your answer true

select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributorsyour answer distributors

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children.correct answer consumer mindsetyour answer consumer mindset

true/false question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the world.correct answer true your answer true

select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer exercise

true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer false

multiple choice single answerquestion this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & money your answer saves electricity & money

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local

schools was a :- correct answer pr activty your answer promotional activity

multiple choice multiple answerquestion this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets?correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

true/falsequestion this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer true your answer true

select the blank question this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem.correct answer public relations your answer public relations

match the followingquestion correct answer your answer

marriott internationalinternational hospitality giantinternational hospitality giant

sukhi and bhoopybrand name "s&b"brand name "s&b"

crunchy and crispy ltd.processed food businessprocessed food business

pratima ltd.wpdc-3 waterproof disposal camerawpdc-3 waterproof disposal camera

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensionsyour answer brand extensions

select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________.correct answer wet sweeperyour answer wet sweeper

multiple choice single answerquestion this question is from the case study "indian aluminium company" : what was the target audience for super wrap? correct answer housewives your answer housewives

multiple choice multiple answerquestion this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job?correct answer frustration , demoralisation your answer frustration , demoralisation

multiple choice multiple answerquestion this question is from the case study "marriott international" : who were the established competitors of marriott?correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn

multiple choice single answer question this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children illyour answer they made more than 100 children ill

select the blank question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports equipments.correct answer manufacture and sellingyour answer manufacture and selling

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market

multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer discount offer

multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks

multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer own chain of shops

multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is?correct answer maturity your answer maturity

multiple choice single answer question this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-correct answer family membersyour answer family members

multiple choice single answer question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers?correct answer they can source the components cheap your answer they can source the components cheap

select the blankquestion this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________.correct answer distribution networkyour answer distribution network

true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking.correct answer falseyour answer false

multiple choice single answerquestion this question is from the case study "fluid control devices ltd.": the market share of fluid control

devices in pumps in year 1968 was :- correct answer 0.33 your answer 0.33

multiple choice single answerquestion this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter? correct answer gymnasiumyour answer gymnasium

select the blankquestion this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges.correct answer organic food your answer organic food

multiple choice multiple answerquestion this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :-correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity

true/falsequestion this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer false

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area

multiple choice single answerquestion this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zone your answer seepz zone

multiple choice single answer question this question is from the case study "auto fast" : in which area was the company looking to gain dominance?correct answer factory cnc machines your answer factory automation equipment

true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected.correct answer trueyour answer true

match the followingquestioncorrect answeryour answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolates

distributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

select the blankquestion this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer populationyour answer population

multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation

multiple choice single answerquestion this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :- correct answer creative placement of its logo your answer attractive packaging

multiple choice single answerquestion this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the ordersyour answer advance payment for the orders

select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________. correct answer distributorsyour answer distributors

multiple choice multiple answerquestion this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson?correct answer tv , news papers your answer tv , news papers

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer trueyour answer true

select the blank question this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________correct answer economically vulnerable.your answer economically vulnerable.

multiple choice multiple answerquestion this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :-correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new product? a)b)c)d)

rs 6/- off coupon

return the wrapper & get rs. 6/-

buy one get one free

gift free with each buy

this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- a)b)c)d)

pr activty

advertising activity

promotional activity

media activity

this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- a)b)c)d)

diversification

line extention

repositioning

brand extention

this question is from the case study "solar energy" : what is the product benefit of a solar operated products? a)b)c)d)

long product life

easy to operate

saves electricity & money

better service

this question is from the case study "indian aluminium company" : what was the target audience for super wrap? a)b)c)d)

housewives

office goers

working women

teenagers

this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- a)b)c)d)

own chain of shops

distributors

c & f agents

wholesalers

this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? a)b)c)d)

inroduction

growth

maturity

decline

this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-a)b)c)d)

officers

family members

subordinates

ceos

this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- a)b)c)d)

0.27

0.33

0.5

1

this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a manufacturer of :- a)b)c)d)

agricultural pumps

oil pumps

petrol pumps

pump stations

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :-correct answer pr activty your answer pr activty

true/false question this question is from the case study "alcophin" : pharma companies can not advertise their products. correct answer trueyour answer false

multiple choice multiple answerquestion this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too expensive , godown far away , not near market

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset

select the blank question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his section.correct answer open your answer open

multiple choice multiple answerquestion this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers?

correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand

select the blankquestion this question is from the case study "air india" : air india is constantly looking for ________. correct answer newer ways to serve passengersyour answer newer ways to serve passengers

multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation

select the blankquestion this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable.

multiple choice single answerquestion this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant in the job?correct answer boss's son joined the company your answer he was shifted to other department

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products? correct answer saves electricity & moneyyour answer saves electricity & money

match the followingquestioncorrect answeryour answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

multiple choice single answer question this question is from the case study "rio de janeiro" :what was coke's market share in brazin?correct answer 0.5your answer 0.085

multiple choice single answerquestion this question is from the case study " tasty biscuits pune " : which market segment did the management decided to tap?correct answer children below 11 yearsyour answer children below 11 years

true/false question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company.correct answer falseyour answer true

multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap?correct answer housewives

your answer housewives

multiple choice single answer question this question is from the case study "mr. ramrao panase" : what was the problem with joshi & deshpande? correct answer raising finance your answer getting packaging

match the followingquestioncorrect answeryour answer

excel typewritersmulty utilitymulty utility

life saving drugshigh pricesubsidies on medicine

saif runssubsidies on medicineexchange offer

price plusmoney back offerhigh price

true/falsequestion this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining.correct answer false your answer false

multiple choice multiple answerquestion this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer indian experience matter in international market , indian companies now pay higher salaries

multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :- correct answer own chain of shops your answer distributors

multiple choice multiple answerquestion this question is from the case study "a poultry farm" : what clauses were not met from the agreement?correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was used

multiple choice multiple answer question this question is from the case study "jagat stationary company" : what was planned as promotional activities?correct answer personal selling , phone calls , publicity literature your answer personal selling , phone calls , news paper ads

true/falsequestion this question is from the case study "the kellogg company" :main product line of kellogg was a variety of convenience foods.correct answer true your answer true

multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle class your answer they are within reach of middle class

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer falseyour answer true

select the blankquestion this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchangeyour answer exchange

multiple choice multiple answerquestion this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer

multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :-correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answer question this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they hadyour answer they did not disclose the information they had

true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

true/falsequestion this question is from the case study "cigarettes" : the company is reducing the necotine content in the cigarettes. correct answer falseyour answer true

select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaborationyour answer tie-up

multiple choice single answer question this question is from the case study "amit & abhijit" : what was the main problem in selling mushrooms nationally? correct answer fast perishableyour answer costly transportation

true/false question this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries.correct answer true your answer true

multiple choice single answer question this question is from the case study "second generation system" : what is the price premium charged over first generation computers?correct answer 1 your answer 2

true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer trueyour answer true

multiple choice single answer question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- correct answer repositioning your answer diversification

multiple choice multiple answer question this question is from the case study "alcophin" :what promotional tools are used by medical companies?correct answer visual aid , product literature your answer visual aid , product literature , tv campaign

select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________. correct answer 1983your answer 1981

multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer hawaii

select the blankquestion this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependence your answer employees

multiple choice multiple answer question this question is from the case study "mr. vikrant modi" : what were the options for increasing the sales? correct answer appoint sales engineers , increase ad budget your answer appoint sales engineers , increase ad budget , increase products

true/false question this question is from the case study "tabeffer india" : one of the conclusion from the research was that the brand should be targeted at several segments.correct answer false your answer false

select the blank question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in excellence through ________.correct answer innovation your answer innovation

multiple choice single answerquestion this question is from the case study "dream launch of ford escort" : because of which car did escort lost a lot of sales in april - june 1998?correct answer honda cityyour answer honda city

true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready.correct answer false your answer false

multiple choice single answer question this question is from the case study "solar energy" : what is the product benefit of a solar operated products?correct answer saves electricity & moneyyour answer saves electricity & money

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :- correct answer pr activty your answer promotional activity

multiple choice multiple answer question this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some markets? correct answer lack of historical data , inexperienced manpower your answer lack of historical data , inexperienced manpower

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer trueyour answer true

select the blankquestion this question is from the case " coca-cola " : analysts felt that belgian recall was the worst________ problem.correct answer public relationsyour answer public relations

match the followingquestioncorrect answeryour answer

marriott internationalinternational hospitality giantinternational hospitality giant

sukhi and bhoopybrand name "s&b"brand name "s&b"

crunchy and crispy ltd.processed food businessprocessed food business

pratima ltd.wpdc-3 waterproof disposal camerawpdc-3 waterproof disposal camera

select the blankquestion this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensionsyour answer brand extensions

select the blankquestion this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________.correct answer wet sweeper your answer wet sweeper

multiple choice single answer question this question is from the case study "indian aluminium company" : what was the target audience for super wrap?correct answer housewivesyour answer housewives

multiple choice multiple answer question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in the same job? correct answer frustration , demoralisation your answer frustration , demoralisation

multiple choice multiple answer question this question is from the case study "marriott international" : who were the established competitors of marriott?correct answer holiday inn , ramada , quality inn your answer holiday inn , ramada , quality inn

multiple choice single answerquestion this question is from the case "coca-cola" : coke's products were banned from sale in belgium because :- correct answer they made more than 100 children illyour answer they made more than 100 children ill

select the blankquestion this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in

________sports equipments. correct answer manufacture and selling your answer manufacture and selling

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work?correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian experience matter in international market

multiple choice single answerquestion this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer discount offer

multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson?correct answer retailers could not sell the stocks your answer retailers could not sell the stocks

multiple choice single answer question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's distribution channel contains :-correct answer own chain of shops your answer own chain of shops

multiple choice single answer question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20 is? correct answer maturityyour answer maturity

multiple choice single answerquestion this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-correct answer family membersyour answer family members

multiple choice single answerquestion this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car manufacturers? correct answer they can source the components cheap your answer they can source the components cheap

select the blank question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business is to be expanded it has to have a marketing team and a ________. correct answer distribution network your answer distribution network

true/false question this question is from the case study "mr. rajiv goyal" : the market for light engineering products was shrinking. correct answer falseyour answer false

multiple choice single answerquestion this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in pumps in year 1968 was :- correct answer 0.33your answer 0.33

multiple choice single answer question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to enter?correct answer gymnasiumyour answer gymnasium

select the blank question this question is from the case study "organic marketing initiatives and rural development" :the rapid increase in production of ________ is creating new and complex challenges. correct answer organic food your answer organic food

multiple choice multiple answer question this question is from the case "ethel graff" : the company plans to increase the intake of europeans in india because :- correct answer in india they cost only 25 % , attrition is only 15 % your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blankquestion this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equity your answer brand equity

true/false question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct marketing firm. correct answer true your answer true

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer false

multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people?correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area

multiple choice single answer question this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports? correct answer seepz zone your answer seepz zone

multiple choice single answerquestion this question is from the case study "auto fast" : in which area was the company looking to gain dominance? correct answer factory cnc machinesyour answer factory automation equipment

true/falsequestion this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true

match the followingquestioncorrect answeryour answer

chap-pals is a brand name inleather footware industryleather footware industry

marketing orientationquality control technique-jit manufacturing systemquality control technique-jit manufacturing system

saloni - chocolatesdistributor of special cadiesdistributor of special cadies

fit-fit exerciser equipmentsold in urban localities to higher middle classsold in urban localities to higher middle class

currently samadhan sakhali udyog isoperating through 4800 own retail storesoperating through 4800 own retail stores

select the blankquestion this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________. correct answer population

your answer population

multiple choice single answerquestion this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation

multiple choice single answerquestion this question is from the case "the real thing" : coca cola pursued aggressive global branding by way of :-correct answer creative placement of its logo your answer attractive packaging

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the orders your answer advance payment for the orders

select the blank question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers who were appointed as ________.correct answer distributorsyour answer distributors

multiple choice multiple answer question this question is from the case study "blue shield company" :which medium were used to popularise the offer by benson & johnson? correct answer tv , news papers your answer tv , news papers

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : what was the tie up between paramount & pennsylvania? correct answer sales & distribution , marketing your answer sales & distribution , marketing

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer trueyour answer true

select the blankquestion this question is from the case study "anveshi - the rural development organisation" :anveshi worked in villages which are ________ correct answer economically vulnerable. your answer economically vulnerable.

multiple choice multiple answerquestion this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai :-correct answer to see product performance , was done for 2 months your answer to see product performance , was done for 2 months

true/false question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to workers means calling for indiscipline.correct answer falseyour answer true

true/false question this question is from the case study "ice-kool" : studying consumer behavior is important to any business. correct answer true your answer true

select the blankquestion this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packagingyour answer packaging

multiple choice single answerquestion this question is from the case study "chap-pals" : current competition of chap-pal is :-

correct answer leather shooseyour answer hawaii

multiple choice multiple answerquestion this question is from the case study "tristar" :what factors affected the estimated stock requirement of 800 dealers?correct answer political uncertainty , act of god your answer political uncertainty , competition actions , dealer demand

multiple choice single answerquestion this question is from the case study "price plus" : what is the offer under discussion in the case?correct answer money back offer by akaiyour answer money back offer by akai

multiple choice multiple answer question this question is from the case study "ar sons" : ar sons became a firm of reputation because of :-correct answer service , quality your answer service , quality

multiple choice single answerquestion this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :-correct answer samplingyour answer direct marketing

select the blank question this question is from the case study "challenger sports" : the company command ________ % of the market-share. correct answer 60your answer 75

multiple choice single answer question this question is from the case study "kleam" :why did other companies failed to market toothpastes?correct answer no uniform quality of kleamyour answer no uniform quality of kleam

multiple choice multiple answer question this question is from the case study "collaborative product development in e-commerce" :what were benefits of collaborative development? correct answer improves operations , cuts costs , saves time your answer cuts costs , saves time , saves manpower

select the blank question this question is from the case study "anveshi - the rural development organisation" :the strategy to achieve the objective was to create ________. correct answer village organisation your answer village cooperative

multiple choice multiple answer question this question is from the case "ethel graff" : why do europeans come to india to work? correct answer indian experience matter in international market , challenge of working in unfamiliar environment your answer challenge of working in unfamiliar environment , indian companies now pay higher salaries

true/falsequestion this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the products at all india level. correct answer trueyour answer true

multiple choice multiple answerquestion this question is from the case study "astroid computer corporation" : what is the product range of this company? correct answer personal computer , monitors , printers your answer personal computer , monitors , printers

multiple choice single answer question this question is from the case study "hindustan lever - rural marketing initiative" :how were towns & villages covered by hll initially?correct answer by van your answer by van

multiple choice multiple answerquestion this question is from the case study "reach india ltd." : what different product segments is reach india ltd. operating in?

correct answer telecom service provider , handsets your answer telecom service provider , handsets

select the blank question this question is from the case study "delana hosiery works" :the owner of the company believed in ________ human relations. correct answer informal your answer informal

multiple choice single answer question this question is from the case study "priya automobiles" : why did model priya still continue to sell? correct answer was the cheapest model your answer was the cheapest model

multiple choice multiple answerquestion this question is from the case study "alcophin" :what promotional tools are used by medical companies? correct answer visual aid , product literature your answer product literature , hoardings

true/falsequestion this question is from the case study "tushar laboratories" :mumbai market was the smallest in volumes.correct answer falseyour answer false

select the blank question this question is from the case study "abc a major beverages company" : the arrangement between abc & cca is ________.correct answer cca will market abc brands with their ownyour answer abc will market cca brands with their own

multiple choice single answer question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle classyour answer they are within reach of middle class

multiple choice multiple answer question this question is from the case study "abc company" : which categories did the company entered lately?correct answer refrigerators , air conditioners your answer air conditioners

multiple choice single answer question this question is from the case study "blue shield company" : what type of promotion was planned in high sale period by benson & johnson? correct answer discount offer your answer 1 + 1 free

multiple choice multiple answer question this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :-correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , do cross branding

true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true

true/false question this question is from the case study "priya automobiles" : supriya was generation bike & was comparable with competition. correct answer true your answer true

multiple choice single answerquestion this question is from the case study "thompson & thompson" : what is the current product segment of the company? correct answer health careyour answer health care

multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , higher price

true/false question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/- perfectly fits into the current product range of pratima ltd.correct answer false your answer false

multiple choice single answer question this question is from the case study "watts & volts ltd." : what was the marketing manager opposed for? correct answer two parallel sales organisations your answer new product managers

select the blank question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the citizens of maintaining good health through ________. correct answer exercise your answer exercise

select the blank question this question is from the case study "raja consultants ltd." : the characteristics of the consumer panel were to be used for predicting the behavious of the ________.correct answer population your answer target audience

select the blank question this question is from the case study "food processing industry" : according to union, the worker was employed as sweeper & not ________.correct answer wet sweeperyour answer wet sweeper

true/falsequestion this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer trueyour answer true

true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration. correct answer trueyour answer false

select the blankquestion this question is from the case " the real thing " : today coca cola is sold in ________ countries.correct answer 200 your answer more than 200

true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer trueyour answer true

match the followingquestioncorrect answeryour answer

old spiceerratic alcohol suppliesuniform quality

sugandha mouth freshnerstobaco productstobaco products

kleamno uniform qualityno uniform quality

services unlimitedfunds for social organisationsfunds for social organisations

multiple choice single answer question this question is from the case study "priya automobiles" :what must have affected the performance of mr. jain? correct answer no incentives in cash your answer less demand in market

match the followingquestion correct answer your answer

roshni lampsnew product opportunitiesnew product opportunities

laxmi millsrefined oilraw oil

mr. dinesh kapoorfinancial investmentsetting management panel

raja consultantssetting consumer panelfinancial investment

multiple choice multiple answer question this question is from the case study "tushar laboratories" : what was tushar's strength over giant competitor?correct answer german collaboration , no quality complaints your answer german collaboration , no quality complaints , better distribution

multiple choice single answerquestion this question is from the case " laxmi mills " : what was the product benefit of refined oil? correct answer very pure your answer very pure

select the blankquestion this question is from the case study "maxwell ltd." : according to mr. arvind, success is the outcome of well managed ________. correct answer interdependence your answer employees

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery

select the blankquestion this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________. correct answer brand equityyour answer brand equity

multiple choice single answer question this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a :-correct answer pr activty your answer pr activty

multiple choice single answerquestion this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze products is :- correct answer they are within reach of middle classyour answer they are within reach of middle class

true/falsequestion this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level.correct answer falseyour answer true

select the blank question this question is from the case study "price plus" : akai initiated ________ mania. correct answer exchangeyour answer exchange

multiple choice multiple answer question this question is from the case study "ray ltd." : what were the product differences in super & crystal? correct answer different formulation , different packaging your answer different formulation , different packaging , different consumer

multiple choice multiple answer question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele have reduced because :- correct answer leaking taps & toilets , bugs & pests in rooms your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answerquestion this question is from the case "coca-cola" : coke was considered as unethical because :- correct answer they did not disclose the information they had your answer they did not disclose the information they had

true/false question this question is from the case study "anveshi - the rural development organisation" :anveshi had special concern for women & underprivileged. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "bharat research development corporation " : what details does project profile have? correct answer product identification , types of machinery , raw material your answer product identification , types of machinery , raw material

true/falsequestion this question is from the case study "cigarettes" : the company is educing the necotine content in the cigarettes. correct answer false your answer true

select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer tie-up

multiple choice single answerquestion this question is from the case study "amit & abhijit" : what was the main problem in selling mushrooms nationally? correct answer fast perishable your answer costly transportation

true/falsequestion this question is from the case " seven species" : wto ruled that united states was wrong in prohibiting import from three countries.correct answer trueyour answer true

multiple choice single answerquestion this question is from the case study "second generation system" : what is the price premium charged over first generation computers? correct answer 1 your answer 2

true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer trueyour answer true

multiple choice single answerquestion this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a case of :- correct answer repositioning your answer diversification

multiple choice multiple answer question this question is from the case study "alcophin" :what promotional tools are used by medical companies?correct answer visual aid , product literature your answer visual aid , product literature , tv campaign

select the blank question this question is from the case study "second generation system" : the second generation of computers was introduces in u.s.a. in the market in early ________. correct answer 1983your answer 1981

multiple choice single answer question this question is from the case study "chap-pals" : current competition of chap-pal is :- correct answer leather shoose your answer hawaii

multiple choice single answer question this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into mushroom cultivation?correct answer future scarcity your answer good demand

multiple choice multiple answerquestion this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with health workers?correct answer less cost , improved reach your answer less cost , improved reach

select the blank question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________.correct answer consumer your answer consumer

multiple choice multiple answer question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers because of :- correct answer his sober temperament , reliable dealings , amiable nature your answer his sober temperament , reliable dealings , amiable nature

multiple choice multiple answer question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of propaganda stockiest? correct answer distribute the medicines , get medicines prescribed by the doctors your answer distribute the medicines , get medicines prescribed by the doctors

multiple choice single answer question this question is from the case study "dye-gen" :what was the new use found of hair dye? correct answer blackening the faces of criminalsyour answer applying on buffalos

multiple choice single answerquestion this question is from the case study "public distribution" :what is pds? correct answer public distribution system your answer public distribution system

select the blankquestion this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awareness your answer brand awareness

select the blank question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________ for electronic ballast. correct answer new product opportunities your answer new product opportunities

multiple choice single answer

question this question is from the case study " bharat research development corporation " : what was the main product of brdc? correct answer processes developed by other laboratoriesyour answer pharma

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer false your answer false

multiple choice multiple answerquestion this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too expensive , not near market

multiple choice single answer question this question is from the case study "sugandha mouth fresheners" :what product segment is sugandha in? correct answer tobacco based products your answer pan masala

match the followingquestion correct answer your answer

labour officer reports topersonnel officerpersonnel officer

this question is from the case study "breweries products ltd." : asm reports tozonal officersales manager

zonal officer reports tosales managerdivisional officer

asst. brew master reports tobrew masterbrew master

multiple choice single answer question this question is from the case study "saif runs" : what has led to cost reduction?correct answer subsidies on medicine & feeds your answer subsidies on medicine & feeds

match the followingquestioncorrect answeryour answer

jagat stationary companymumbaimumbai

priya automobile situated inpunepune

astroid computer corporationbangalorebangalore

moonlight ltd.manipalmanipal

multiple choice multiple answerquestion this question is from the case study "mr. vikrant modi" : in what industry the product of this company used as raw material? correct answer chemical , pharmaceutical your answer chemical , pharmaceutical

multiple choice single answer

question this question is from the case study "nature beauty products" :what is the raw material of musky? correct answer musk-deer extract your answer musk-deer extract

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children. correct answer consumer mindset your answer consumer mindset

multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries

multiple choice multiple answer question this question is from the case study "mr. hari prasad" : what was the analysis of the consultant? correct answer prasad's technical knowledge was good , prasad could not deal with people your answer prasad's technical knowledge was good , prasad could not deal with people

multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :- correct answer commonly used in india , groundnut was grown widely in india your answer commonly used in india , groundnut was grown widely in india

true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates. correct answer true your answer true

multiple choice multiple answer question this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

multiple choice multiple answerquestion this question is from the case study "jagat stationary company" : what was planned as promotional activities? correct answer personal selling , phone calls , publicity literature your answer personal selling , publicity literature , news paper ads

multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price? correct answer tamper the quality image your answer tamper the quality image

true/false question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets. correct answer true your answer true

true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true

true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true your answer true

multiple choice single answer question this question is from the case study " tasty biscuits pune " : which market segment did the management decided to tap? correct answer children below 11 years your answer children below 11 years

multiple choice multiple answer question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits

multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers? correct answer customisation your answer customisation

true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer true your answer true

multiple choice single answer question this question is from the case study "mr. rajiv goyal" : who were the end users of the company? correct answer industrial firms of all sizes your answer housewives

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________. correct answer brand extensions your answer brand extensions

select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitive your answer competitive

select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer retail outlets

multiple choice single answerquestion this question is from the case study "ashoka sports ltd." :what is jit policy?correct answer just in time your answer just in time

select the blank question this question is from the case study "jagat stationary company" :the ________ manufacturing cost per dozen diaries was rs 270/-. correct answer variable your answer total

multiple choice single answer question this question is from the case study "saif runs" : the objective of coop society is :- correct answer better serviceyour answer better service

multiple choice multiple answerquestion this question is from the case study "sugandha mouth freshners" : what are two fears of the company?correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer sugandha is perceived as tobacco product , sugandha sales will eat up profits

true/false question this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer falseyour answer false

true/false

question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer falseyour answer false

multiple choice single answerquestion this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande?correct answer giving proto type in a service station your answer giving proto type in a service station

multiple choice single answerquestion this question is from the case study "tushar laboratories" : what was the unexpected move from the giant? correct answer price increase from 64 to 108your answer price increase from 64 to 108

select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mixyour answer product mix

multiple choice single answerquestion this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into mushroom cultivation? correct answer future scarcityyour answer good demand

multiple choice multiple answerquestion this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with health workers?correct answer less cost , improved reach your answer less cost , improved reach

select the blankquestion this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give discounts to ________.correct answer consumer your answer consumer

multiple choice multiple answer question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers because of :- correct answer his sober temperament , reliable dealings , amiable nature your answer his sober temperament , reliable dealings , amiable nature

multiple choice multiple answerquestion this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of propaganda stockiest?correct answer distribute the medicines , get medicines prescribed by the doctors your answer distribute the medicines , get medicines prescribed by the doctors

multiple choice single answerquestion this question is from the case study "dye-gen" :what was the new use found of hair dye?correct answer blackening the faces of criminals your answer applying on buffalos

multiple choice single answerquestion this question is from the case study "public distribution" :what is pds? correct answer public distribution systemyour answer public distribution system

select the blank question this question is from the case study "the cold ice-cream company" : the marketing team felt that the use of coupon will result in greater ________. correct answer brand awarenessyour answer brand awareness

select the blankquestion this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________ for electronic ballast.correct answer new product opportunitiesyour answer new product opportunities

multiple choice single answerquestion this question is from the case study " bharat research development corporation " : what was the main product of brdc?correct answer processes developed by other laboratories your answer pharma

true/false question this question is from the case study "chocolates" : kitkat & perk are available in all towns at national level. correct answer falseyour answer false

multiple choice multiple answerquestion this question is from the case study "get-well medico" :what are the constraints in the new shop in the city? correct answer too small , too expensive your answer too expensive , not near market

multiple choice single answerquestion this question is from the case study "sugandha mouth fresheners" :what product segment is sugandha in? correct answer tobacco based productsyour answer pan masala

match the following

questioncorrect answer your answer

labour officer reports topersonnel officerpersonnel officer

this question is from the case study "breweries products ltd." : asm reports tozonal officersales manager

zonal officer reports tosales managerdivisional officer

asst. brew master reports tobrew masterbrew master

multiple choice single answer question this question is from the case study "saif runs" : what has led to cost reduction?correct answer subsidies on medicine & feedsyour answer subsidies on medicine & feeds

match the followingquestion correct answer your answer

jagat stationary companymumbaimumbai

priya automobile situated inpunepune

astroid computer corporationbangalorebangalore

moonlight ltd.manipalmanipal

multiple choice multiple answer question this question is from the case study "mr. vikrant modi" : in what industry the product of this company used as raw material?correct answer chemical , pharmaceutical your answer chemical , pharmaceutical

multiple choice single answerquestion this question is from the case study "nature beauty products" :what is the raw material of musky?correct answer musk-deer extract your answer musk-deer extract

select the blank question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are only for children.correct answer consumer mindset your answer consumer mindset

multiple choice multiple answer question this question is from the case "the real thing" : coke used think global act local policy by way of :- correct answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries your answer locally manufacturing product , creating country/ region specific advertising , pricing the product differently in different countries

multiple choice multiple answerquestion this question is from the case study "mr. hari prasad" : what was the analysis of the consultant?correct answer prasad's technical knowledge was good , prasad could not deal with people your answer prasad's technical knowledge was good , prasad could not deal with people

multiple choice multiple answer question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil because :- correct answer commonly used in india , groundnut was grown widely in india your answer commonly used in india , groundnut was grown widely in india

true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates.correct answer true your answer true

multiple choice multiple answerquestion this question is from the case study "paramount fertilisers" : why was the production of four products suspended ? correct answer they were uneconomical , seasonal , poor product life cycles your answer they were uneconomical , seasonal , poor product life cycles

multiple choice multiple answerquestion this question is from the case study "jagat stationary company" : what was planned as promotional activities?correct answer personal selling , phone calls , publicity literature your answer personal selling , publicity literature , news paper ads

multiple choice single answer question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of price?correct answer tamper the quality imageyour answer amper the quality image

true/falsequestion this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water selling very well in the institutional markets.correct answer true your answer true

true/false question this question is from the case study "bharat research development corporation" : the major area of dissent in case of brdc was lack of marketing data. correct answer true your answer true

true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer trueyour answer true

true/false question this question is from the case study "abc company" : the indian middle class is about 1/3rd of population. correct answer true

your answer true

multiple choice single answerquestion this question is from the case study " tasty biscuits pune " : which market segment did the management decided to tap? correct answer children below 11 years your answer children below 11 years

multiple choice multiple answerquestion this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product manager? correct answer sales , profits your answer sales , profits

multiple choice single answer question this question is from the case study "banarasidas" :what concept did banarasidas applied in satisfying customers?correct answer customisationyour answer customisation

true/false question this question is from the case study "vacuum flasks" : if the movie flops the company ends with huge inventory. correct answer trueyour answer true

multiple choice single answer question this question is from the case study "mr. rajiv goyal" : who were the end users of the company?correct answer industrial firms of all sizes your answer housewives

select the blank question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had under gone six ________.correct answer brand extensions your answer brand extensions

select the blank question this question is from the case study "saif runs" :the market can expand if the price is ________. correct answer competitiveyour answer competitive

select the blank question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________. correct answer retail outlets your answer retail outlets

multiple choice single answer question this question is from the case study "ashoka sports ltd." :what is jit policy?correct answer just in time your answer just in time

select the blank question this question is from the case study "jagat stationary company" :the ________ manufacturing cost per dozen diaries was rs 270/-.correct answer variableyour answer total

multiple choice single answerquestion this question is from the case study "saif runs" : the objective of coop society is :- correct answer better service your answer better service

multiple choice multiple answer question this question is from the case study "sugandha mouth freshners" : what are two fears of the company? correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer sugandha is perceived as tobacco product , sugandha sales will eat up profits

true/falsequestion this question is from the case study "thompson & thompson" : the study showed that the market for prickly heat powder is declining. correct answer falseyour answer false

true/false

question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good for the company. correct answer false your answer false

multiple choice single answer question this question is from the case study "channels of distribution" :how was test marketing done by joshi & deshpande? correct answer giving proto type in a service station your answer giving proto type in a service station

multiple choice single answerquestion this question is from the case study "tushar laboratories" : what was the unexpected move from the giant?correct answer price increase from 64 to 108 your answer price increase from 64 to 108

select the blank question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to decide on ________. correct answer product mix your answer product mix

multiple choice multiple answer question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka from the retailers? correct answer premium service , quality display your answer large quantities , premium service , quality display multiple choice multiple answer question this question is from the case "general motors asia-pacific" : with the global alliance the three car manufacturers in india can :- correct answer share each other's products , commonly buy components , do cross branding your answer share each other's products , commonly buy components , compete with each other multiple choice multiple answer question this question is from the case study "blue shield company" :what offer is run by blue shield? correct answer scheme for retailers , scheme for consumers your answer scheme for retailers , scheme for distributors multiple choice multiple answer question this question is from the case study "tushar laboratories" : the indian doctors were not using the life saving product due to :- correct answer high price , fear for fatal reactions your answer high price , non availability true/false question this question is from the case study "huge electronics" :due to matrix structure the functional & project managers coexisted. correct answer true your answer true multiple choice multiple answer question this question is from the case study "mr. hari prasad" : what was the analysis of the consultant? correct answer prasad's technical knowledge was good , prasad could not deal with people your answer prasad's technical knowledge was good , prasad was great manager select the blank question this question is from the case " seven species" : ________ groups were not happy with the judgement. correct answer environmental your answer social true/false question this question is from the case study "ar sons" :ar sons has now reached a heights of big corporates. correct answer true your answer true

multiple choice single answer question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna introduced immediately after joining? correct answer checks with the orders your answer checks with the orders select the blank question this question is from the case study "ray ltd." : the ________ was to be improved to protect chocolate from melting. correct answer packaging your answer formulation match the following question correct answer your answer pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera marriott international international hospitality giant wpdc-3 waterproof disposal camera sukhi and bhoopy brand name "s&b" brand name "s&b" crunchy and crispy ltd. processed food business processed food business multiple choice multiple answer question this question is from the case study "detergents - rajendra kulkarni" : what was the advantage of rajendra kulkarni's products over competition to consumers? correct answer less harmful to fabric , less price your answer less harmful to fabric , less price , better perfume match the following question correct answer your answer divya bhaskar the third gujarati daily newspaper to be launched to create awareness for divya bhaskar & establish brand image this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies to create awareness for divya bhaskar & establish brand image order bookings crossed a record mark of 4 lac. key fingings of survey their newspaper is average in all respects their newspaper is doing poorly post survey phase order bookings crossed a record mark of 2 lac. their newspaper is average in all respects multiple choice multiple answer question this question is from the case study "huge electronics" :who were the customers of the company? correct answer government customers , military customers your answer government customers , military customers , research foundations multiple choice single answer question this question is from the case "laxmi mills " : the main product benefit offered by kardi oil is :- correct answer low cholesterol your answer low cholesterol select the blank question this question is from the case study "suc seed plantation" :m/s suc seed are innovator - manufacturers & not too expert in ________ technique. correct answer marketing your answer promotional select the blank question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the number of diaries to be printed for 2004. correct answer diaries

your answer diaries select the blank question this question is from the case study "the foods ltd" : the motivational research stud was done to understand consumer attitude towards ________. correct answer breakfast cereals your answer eating habits multiple choice multiple answer question this question is from the case study "a cooperative milk union" :why couldn't the dairy get qualified people? correct answer it was in rural area , rural area did not have urban facilities your answer it was in rural area , rural area did not have urban facilities select the blank question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini computers entered in to a ________. correct answer technical collaboration your answer out sourcing multiple choice single answer question this question is from the case study "price plus" : what is the offer under discussion in the case? correct answer money back offer by akai your answer brand associations multiple choice single answer question this question is from the case study "ashoka sports ltd." :what is jit policy? correct answer just in time your answer just in time multiple choice single answer question this question is from the case study "dream launch of ford escort" : what was the percieved difference between petrol & diesel version of escort? correct answer petrol is underpowered than diesel your answer petrol is underpowered than diesel select the blank question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product life cycle. correct answer growth your answer growth select the blank question this question is from the case study "breweries products ltd." : as per company’s policy the probation was for ________ months. correct answer six your answer ten multiple choice single answer question this question is from the case study "the kellogg company" : what promotional idea should be used by the ad agency? correct answer advertising in soap opera your answer advertising on tv multiple choice single answer question this question is from the case study "bags & baggages ltd." :the company is facing problem because of what action of holyday luggage ltd.? correct answer dealer promotion scheme your answer dealer promotion scheme multiple choice single answer question this question is from the case study "second generation system" : what was the rapid change in the home computer market? correct answer life reduced from 5 years to 2 years your answer new designs were launched true/false question this question is from the case study "vacuum flasks" : the company has state of the art plant with a japanese collaboration.

correct answer true your answer true true/false question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to become product champions. correct answer true your answer true true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more "business-like" in his approach. correct answer false your answer true true/false question this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were not ready. correct answer false your answer true multiple choice single answer question this question is from the case study "blue shield company" :what problem is faced by benson & johnson? correct answer retailers could not sell the stocks your answer retailers could not sell the stocks multiple choice multiple answer question this question is from the case study "a poultry farm" : what clauses were not met from the agreement? correct answer equipment not delivered in 6 months , said transportation was not used your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was used multiple choice single answer question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner believes in :- correct answer sampling your answer sampling true/false question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be sentimental in his approach. correct answer false your answer false multiple choice single answer question this question is from the case study " bharat research development corporation " : the main suggestion received by brdc is to :- correct answer do a detail market research your answer do a detail market research multiple choice multiple answer question this question is from the case study "sugandha mouth freshners" : what are two fears of the company? correct answer khushboo sales will reduce , sugandha is perceived as tobacco product your answer sugandha is perceived as tobacco product , sugandha sales will eat up profits select the blank question this question is from the case study "air india" : air india is constantly looking for ________. correct answer newer ways to serve passengers your answer newer ways to serve passengers true/false question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can attain popularity. correct answer true your answer true select the blank question this question is from the case study "thompson & thompson" : the name was decided as thompson & thompson to encash the ________.

correct answer brand equity your answer brand equity select the blank question this question is from the case study "rotomatic electronics" : the company could expand the market due to attractive features & ________. correct answer flexibility your answer flexibility multiple choice multiple answer question this question is from the case study "scripto" : who are the competitors of scripto? correct answer bic , paper mate your answer bic , paper mate , samrat multiple choice multiple answer question this question is from the case study "tabeffer india" : what are the product advantages of lorino? correct answer no inconvenience of mixing , no disposing off the package your answer very economical , easily available true/false question this question is from the case study "business equipments ltd." :the dealer felt that business equipments will not loose the business. correct answer false your answer true multiple choice single answer question this question is from the case study "old spice" : heavy reliance on single alcohol based product was risky because :- correct answer alcohol have erratic supplies your answer alcohol is hazardous true/false question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business of black pearl is remarkably affected. correct answer true your answer true