2
~CASEI~ 97:., ~:;g:P~*~tffi7t, ~ :;g:p ~ *~ xi ~ :t}x EElSi 1~, 18\~~BJJf~EElgfgf:E-¥ ~ ~ ~D:;g: P EEl t1liU~ 0 ltiM =l1r q:, § 1!f~fJL:% 00M ~ VIP 1*)~l~ 0 iliHJi. it ~ :Iii!. :Jf 0[0] T JVi'-~ 'if, s: reM *.UToft~*1*.~~~.,. OOB~~~TAo~T**~,~~ iU-1'- '2 1.j'ro iii1-"*~" ~1:Eftxtoo B<J ~~{:lz::lt5G, w~ *~wmA,iE1:EJtj*1tIl~'llfJJlii% lI'UHf ff'd# ;pnJuj( B<J $0 mt~-lD.~ !l£L5J1l~, tt**TlmJlfflJt :5R7j(ii~ {iI!.,~:'1r~T 0 J3:{:lz1=5Gl!t1~~oiIEB Ill:~ a- t+ , 1'&! iJi.)( iJi. /F B)jB ,fl.l!t :JiiL~d'F~o &iEm~I*J;g, ftgM&!I'iiJ i'iJ],~ /F~o~~~:$:~lJt 7~7j(:ff~i'iJ]J~QL ftiE ~3T 0,-*.=: 0 *§/J\§:it!J.~ T tt *0 1:Eft1n~1j'[B<J-{Ym,~41'-[jjHIll ~,moo~~~.~1*.o~&~± .m iU[jjHill ~ g,it1~:JJR iUT 5f)c -$;fi!i ~ ,JiiJJl /FIlI'IBt1:;fJ:!~T:fHBo,¥, -,*:fL* 2 %[jjHIll~o m1:E~H2I8<J)t1:;fJ:!1~T {Iu ~jJ!~1i, {m1nfXJU }A~;fJO ilf~ tt * 0 ::fIHf~ 1'&!~,~~{:lz~±- 5E c,(:7Y:; i! fillilJT~;fJQilf8<JI'3i:!fif:o 1lJ'tj!!f~f:ll!:/F1f,/FilJ 107t#,- 1j'[{~J!![Itt;gIJ'!.*f!i~tt*o wilJ 2 132 im!T-tSfit Business Review 2010 %[jjHIll~n ott;g"ii1f27Jn:jft"~JIl\! T, 1ml1H@lT - [l$, ;,(~Fo~tt*re1* ~04Ttt*0 1*~19:;'G~1!t~,"~~ ~"r.lMlo *7t#~Fo ,~~{:lz[jj~~Ml:Jl:ft ~~±.;g-#*.n3TTno1*~ iJi.: "/Fl!t~,IGJ,ft1r'J~*{~n 8<J 0 "~ ±iJi.:"it~l!t/Fl!t~,IGJ,~ ,{~nT~ /F~19:A~at{~~*! ""IlJ'G~", 1'1* ITo ft;fJ:!xtOO8<J1=5G~~T0 {miJi., {Ml'f1'-}j*-iX~~:$: ,4ltiX* §1!f~fJL J:m ,~fi~i&~-~11t~~M, ~1:E1lJ c,(~-*45T 0 ftiJi.,ft4lt1'-}j1!f~* +7jzJ\.iX~, B~JW,tJII.:7G1IjIf ,~~1ir;®' Off Ojf{m:ff JIjj~~ tHIJ ~ ~ st 0 {miJi., fXJU ~ 8<J1*~;fJ:!1~JlI!Ig,it~ 1m1'-~~~~lD.o~JlI!I~~W~I _* {~n ~, {m/Ffi~g,itJ3:t+ '2 '¥ fill *0 {mW~t~~1'-"AiiE",.yg § c.:fl""l ~WffoWxtf1*~,.*~~~. ttf~ffi"-r'¥~8<Ji'XjJo 1:E~m :%,/Ffi~:ff~~YEftIl ,1*~:ff*fi'X, IlJ c,(lliIlat~1t1f{PJ-1'-'218] ,[jj1t~. ~~~m/F{JU~~o {m1nlm1'- ,-1'-;®' fliEPW1f , -1'-1'&!~ffi"tJ(fl , 1lfEa'.iJ! 19: A*P.~.~ ~ 'f1J.:fiL 1:E1*~ [:J:& 1~J!![I ~ I1'F'¥!lIt I, ~5E/F~t/j:EJII. ":a~~1*).~, ,1~ nfg {~"J3:t+ 8<J ~ 4- 0 i'iJ] II!/F 1:E JIJU ll' 89/F 7'G'I1f, i'iJ]1I! t/j 1:EJ3:1m 1'-"*,*" I 0 0ffiU"*'* "J3:t+~iJi.l't:;, ft:ff,~ ~~~o 'i'ii~"~~" f£ft i'iJ] {m:".yg1PJ;f${m1r'J.yg ,* ,*'? "1m~ill::"fXJUfXJtl~~M1'-'*,*'B<J ,c,'-5E~~1ir~ilfl!, t[fiUU7Gl't:;~~ ~ PB<J1ff1j1illo 9~,~~P~*~~1H 7t, ~~P~*~xtHJ*t}tB<JRt1,*, 1$w~~HJI. 8<J ~Hf.:IT: '¥*~~ ~ P 8<J Y1frl.ll' , {I""!~, J3:1m1'-'*'* ' tn *;g tIlF¥- • .yg~ P :rEl)}i<0 " 1*~1j1~:£!![I~m/F)l!fJ, J3:19: fIl', IlJ~/F~ f1~::It5GiJi.~~~~ "* '* "oEl? "~~~ , fXJtl ~ 8<J lJt:5R7j()( £ O'F fill $? "ftl'iiJ1m o 1m iJi., {m w: * £ /F P!l JtflJtJj(~ , 129 .yg tu ill -1'- ~ll)¥,-+ 7}(JIff W~ 1l'l 'f€:it!J. JOj( ~l8:l'~, filli&;fJ:!1l'litJ3: 1'-7j(JIff~~ ~$~l8:l'~o~*IlJc,(ffl~~,.yg* ~~:7GW~'f€.l8:l'~~?~~**~ ~ 1~, g,it~ 1'&! 5fj:) mt%- Jl'tiJi. J3:1'-$ ,IlJ £fl~:%- Jl't 1)1:IfllH,'ilfT7'G ,g,itllill-¥ )(ii~ 1mJLJtN7}( T$0 ft i'iJ] {m, 1$1t 1~fXJtl ~~ E~:%- lD.

~CASEI~ - scm-blog.com Sensitivity Officer.pdf.pdf · ~CASEI~ 97:., ~:;g:P~*~tffi7t, ~:;g:p ~ *~ xi ~:t}x t£ EElSi 1~, 18\~~BJJf~EElgfgf:E-¥ ~ ~ ~D:;g:PEElt1liU~ 0 ltiM=l1r q:,

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: ~CASEI~ - scm-blog.com Sensitivity Officer.pdf.pdf · ~CASEI~ 97:., ~:;g:P~*~tffi7t, ~:;g:p ~ *~ xi ~:t}x t£ EElSi 1~, 18\~~BJJf~EElgfgf:E-¥ ~ ~ ~D:;g:PEElt1liU~ 0 ltiM=l1r q:,

~CASEI~

97:., ~:;g:P~*~tffi7t, ~:;g:p ~ *~xi ~ :t}x t£ EElSi1~, 18\~~BJJf~EElgfgf:E-¥~ ~ ~D:;g:PEElt1liU~0

ltiM =l1r q:, § 1!f~fJL:%00M~ VIP 1*)~l~ 0 iliHJi.it ~ :Iii!.

:Jf 0[0]T JVi'-~ 'if, s: reM*.UToft~*1*.~~~.,.OOB~~~TAo~T**~,~~iU-1'- '21.j'ro

iii1-"*~"~1:Eftxtoo B<J~~{:lz::lt5G, w~

*~wmA,iE1:EJtj*1tIl~'llfJJlii%lI'UHf ff'd# ;pnJuj(B<J$ 0 mt~-lD.~!l£L5J1l~, tt**TlmJlfflJt :5R7j(ii~{iI!.,~:'1r~T 0 J3:{:lz1=5Gl!t1~~oiIEBIll:~ a- t+ , 1'&!iJi.)( iJi./F B)jB , fl.l!t:JiiL~d'F~o

&iEm~I*J;g, ftgM&!I'iiJi'iJ],~/F~o~~~:$:~lJt 7~7j(:ff~i'iJ]J~QLftiE~3T 0 ,-*.=: 0 *§/J\§:it!J.~ T tt*0 1:Eft1n~1j'[B<J-{Ym,~41'-[jjHIll~,moo~~~.~1*.o~&~±.m iU[jjHill~ g,it1~:JJR iUT 5f)c -$;fi!i ~ ,JiiJJl/FIlI'IBt1:;fJ:!~T:fHBo,¥, -,*:fL*2 %[jjHIll~o m1:E~H2I8<J)t1:;fJ:!1~T{Iu ~jJ!~1i, {m1nfXJU}A~;fJO ilf ~ tt* 0 ::fIHf~ 1'&!~,~~{:lz~±- 5E c,(:7Y:;i!fillilJT~;fJQilf8<JI'3i:!fif:o

1lJ'tj!!f~f:ll!:/F1f,/FilJ107t#,-1j'[{~J!![Itt;gIJ'!.*f!i~tt*o wilJ 2

132 im!T-tSfit Business Review 2010

%[jjHIll~n ott;g"ii1f27Jn:jft"~JIl\!T, 1ml1H@lT- [l$, ;,(~Fo~tt*re1*~04Ttt*0 1*~19:;'G~1!t~,"~~~"r.lMlo *7t#~Fo ,~~{:lz[jj~~Ml:Jl:ft~~±.;g-#*.n3TTno1*~iJi.: "/Fl!t~,IGJ,,ft1r'J~*{~n 8<J0 "~±iJi.:"it~l!t/Fl!t~,IGJ,~ ,{~nT~/F~19:A~at{~~*! ""IlJ'G~", 1'1*ITo

ft;fJ:!xtOO8<J1=5G~~T0 {miJi.,{Ml'f1'-}j*-iX~~:$: ,4ltiX* §1!f~fJLJ:m ,~fi~i&~-~11t~~M, ~1:E1lJc,(~-*45T 0 ftiJi.,ft4lt1'-}j1!f~*+7jzJ\.iX~, B~JW,tJII.:7G1IjIf,~~1ir;®'OffOjf{m:ffJIjj~~ tHIJ ~ ~ st 0

{miJi., fXJU~ 8<J1*~;fJ:!1~JlI!Ig,it~1m1'-~~~~lD.o~JlI!I~~W~I_* {~n ~, {m/Ffi~g,itJ3:t+'2 '¥ fill*0 {mW~t~~1'-"AiiE",.yg § c.:fl""l~WffoWxtf1*~,.*~~~.ttf~ffi"-r'¥~8<Ji'XjJo 1:E~m:%,/Ffi~:ff~~YEftIl ,1*~:ff*fi'X, IlJc,(lliIlat~1t1f{PJ-1'-'218] , [jj1t~.~~~m/F{JU~~o {m1nlm1'-,-1'-;®'fliEPW1f , -1'-1'&!~ffi"tJ(fl , 1lfEa'.iJ! 19:A*P.~.~ ~ 'f1J.:fiL

1:E1*~ [:J:& 1~J!![I ~ I1'F'¥!lItI, ~5E/F~t/j:EJII. ":a~~1*).~,,1~nfg

{~"J3:t+ 8<J~ 4- 0 i'iJ]II!/F 1:EJIJUll' 89/F7'G'I1f, i'iJ]1I!t/j 1:EJ3:1m1'-"*,*" I 0

0ffiU"*'* "J3:t+~iJi.l't:;, ft:ff,~~~~o

'i'ii~"~~"f£ft i'iJ]{m:".yg1PJ;f${m1r'J.yg,*

,*'? "1m~ill::"fXJUfXJtl~~M1'-'*,*'B<J,c,'-5E~~1ir~ilfl!,t[fiUU7Gl't:;~~ ~PB<J1ff1j1illo9~,~~P~*~~1H7t, ~~P~*~xtHJ*t}tB<JRt1,*,1$w~~HJI. 8<J~Hf.:IT:'¥*~~ ~ P8<JY1frl.ll' , {I""!~, J3:1m1'-' *'* ' tn *;gtIlF¥- • .yg~ P :rEl)}i<0 "

1*~1j1~:£!![I~m/F)l!fJ, J3:19:fIl', IlJ~/F~ f1~::It5GiJi.~~~~ "*'* "oEl?

"~~~ , fXJtl~ 8<JlJt:5R7j()( £ O'F fill$? "ftl'iiJ1mo

1miJi., {mw:* £ /F P!l JtflJtJj(~ ,129 .ygtu ill -1'- ~ll)¥,-+ 7}(JIffW~ 1l'l'f€:it!J.

JOj( ~l8:l'~, filli&;fJ:!1l'litJ3:1'-7j(JIff~~~$~l8:l'~o~*IlJc,(ffl~~,.yg*~~:7GW~'f€.l8:l'~~?~~**~~ 1~, g,it~ 1'&!5fj:) mt%- Jl'tiJi.J3:1'-$ , IlJ£fl~:%- Jl't1)1:IfllH,'ilfT7'G ,g,itllill-¥ )(ii~1mJLJtN7}(T $ 0

ft i'iJ]{m, 1$1t 1~fXJtl~ ~ E~:%-lD.

Page 2: ~CASEI~ - scm-blog.com Sensitivity Officer.pdf.pdf · ~CASEI~ 97:., ~:;g:P~*~tffi7t, ~:;g:p ~ *~ xi ~:t}x t£ EElSi 1~, 18\~~BJJf~EElgfgf:E-¥ ~ ~ ~D:;g:PEElt1liU~ 0 ltiM=l1r q:,

--~~--

"Pi,L.,miIHIHi'I1"?1miJt,xtB~o Pmfr]~7(:f:E¥Jj[~tmJ*B~

!J'tyJJj(, tp~5G~ffi 0 frtllfn~:%~~*~f,*iF!T1* ,2:~iF!¥5¥!/:(,t9~;lJHF!mi§:, PmfnPI~g7(~A,~N~M~B "~T~~H£;" ofrtllfnB~iF!J#* ,tf**rIJPJT/FIJlI.::ktm-I±J:* sl,;p$1!t,Pmfns~Pi'L.'-SJfl!f1-"**"~;j;HlI.~o

'flG:Mz1ms~J!~f,\!;'i%Jlf~T,fl'l7JT ~~ ~ B/F*,'flGiI)c~:i~T{m~~o

"{{j\Jt!* * ,J,W* J! t'f 8'9 in] i'ft% '@: m~*ff't, {li1:1CfQf~:ElI!I,~~{{j\s~ Pi,L.,miF!*1I.~? "

'flGB:~ iU~ ~ i'BJ~ ~ ~ 'r!i~M 1m'%}LJJitM ,/FM ,1m]j:¥)1:~4)({±~ B ~i%*o

1m~I*~tm"~i)I["'flG0 <=POOAlJ\l:f:E~'MmT,@~~&~~m.E*~t'f~~,~/F~~R~~M,~/F~B:~~J!1-~1m 0 ~ 11. Pi'L.'~i~*lI.~, {{j\g)t/F~fJ~~ffiVG~ s~~1t, {{j\g)t~lif1i:Mzji\iJit 0 :tll.*lfL~ i1.ti)11:fIi'£7(:~A(J! 41-f'flGiF!~~ ,f@~~~7J~A~f~~J!41-f,J!~mA

ti S~:tt/F~) ,J! 1-1itJj!.~ ~ ft iq:1m-Kif 0

"J!i1HlI!:f:IGti,PI~Jm*AA'I!~f~{{j\J!r#,J!1-1itJj!.a/F~*-~~~~T? "

1mBU1:Z'flG,J!/FP4 ~;F~~~ ,J!~~fJL "'lA'L.'~*~*lI.~s~Btf'* ,J!1-:t±~g)t~*~¥~~Ylili*~1lili~, ffij~~*tXB~,L.'fJ~7J{{j\-Mk{*"x-SJ{{;t~sl,;:%~j] 0

1m;g'flG~:f:E~/FPI*j:p,ji'I~Wr,g)t/F

~~mQ%,~¥M~~<=p*lliT~~o'flGtl!, :f:E~m ~MITIT1ltrp§/FfJbl::I~*A~1~*-"fll.~", T~,'flG.:EZ9:J:li~1m~*;gJt 0

:t~Wm~;gJt ,'flG~:%~B~"*U'lt"T 0

1ms~;gJt Lf'p'@'**ffi;G::k0P1lilU"§f,\!;'f*~'§ CexO", J!~'flG~~iXlJll.iUJ! t'f s~f*i~0 'flGfW,ti ~~tiL

1miJt ,{tll8'~ JW.J!f ~f*B~ ~ ? i'I~'rf~-SJ1lili)jL :1]Tf1ti~s{ffsl,;:%~j] ,{tllB~,L.'fffi'~ tUlUA*tX 100 {ffo1mfnsI,;0P1iF!:Y{;\)(rP :l:3JiJliJ1l' , iEl7J~ BHlI.ti'ltB~iJliJ1l' /F PIfJ~~{f{PT:%~j] ;fm{r]~1.:tBti'BJ~IH'L.'p"!t 1J1(~?

sl,;{'!Jt!fQmm.33tilt,Wt~9;Q~? ~ B'I!~5G¥!~:%i'I~~IH~~1L

JIIDl-¥, 1tll:t~~'flG:W~~L ~~1-~~,~~ •• r~oJ!~-SJ~*~t'f*~~m~M! ,L:1f~:t~~n , <=pi'BJ~ PI t:J InJtr:f$Z9:Jsl,;:iN!ljj2lIV¥'-l-$" t:J lStll ITITsl,;fiHB.,T lIi.f ~

~~~$"Qo~~~~Jt!m*J!t'f~'@':~~\'~i5LBt , InJtr:f$Z9:J~*,-l-$",fi(Z9:Jfi(fB.,L:1fs~1~~n~~M, epPIxt'@'T:1fs~~~~ijH%o

J!~~1-,tztr:J.?;(klJ.?;(LJ.?;(TsI,;1~~,:f:E~~~~T,~Jt!~~&fi(&.&~o1tlliJt, J!1- •• s~Nit~~lE:1f 1nJ~:fF!11tJliL,~~il:1,!Jt!~¥'ttBtpJliLo

A~, PI ~J!r#Nit :i~~:¥4$";&fi(fB.~.:f:E.LITIT(~Btll~:¥4$"~LInJT11tZ9:J),<~II8]~:t~~n ,~1±T ~~~~o

T~ ,~Jt!1~*g)tPI ~J!t'f~: ~~'rf~Bt , InJT;f$Z9:J~*4$",fi(z;JJfi(fB.,T:1fs~:t~~n3'1iM, epPIxt,@,.T:1fsl,;~~~~~oJ!~~1-ML~T~~~M~o

xi'ft 0 rtI[~$l! J'J*&J]

E-mail:[email protected]

Business Review 2010 ~ffi~it133