Casebook

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CONTENTS

Vision & Service P. 02

Act4work P. 18

Action Contre La Faim P. 22

Air Canada P. 24

Audi E-Tron P. 26

Axa Rugby Experience P. 30

Bic 4 Colours P. 32

Axe P. 34

Barilla P. 36

Billa P. 38

BMW P. 42

Bnp Paribas Fortis P. 46

Bonduelle P. 48

Carif-Oref P. 50

Coach Your Devil P. 54

Destination Running P. 56

Electrabel Energy Manager P. 60

Every Breath We Take P. 64

FIVB P. 66

Hotel Insider P. 72

Hyundai Motor Deutschland P. 74

I24news P. 76

Jaeger-Lecoultre P. 80

Karl Lagerfeld P. 84

Kenwood P. 90

Kipadirekt P. 94

Nike Paris 10K P. 96

Orange Foundation P. 100

PLR Genève P. 102

Rituals P. 106

SeatMe P. 110

Smart Energy P. 112

SOS-Kinderdorf P. 116

Starwood Golf P. 118

The Swiss Post Box P. 122

Talkpool P. 124

The Bavaria Story P. 126

The Sound Of Europe P. 128

VW Drives Music P. 132

Wolf Oil Corporation P. 136

1

We design and execute wonderful, useful, effective, original and memorable user experiences. We see ourselves as ambassadors for users. Their expectations and requirements pump through any digital experience, guiding every aspect of design and production. This user-centric approach offers our customers and their brands an intimate relationship with their new leaders: digital age consumers.

ServicesTo accompany companies in their digital transformation, Emakina has united six core skillsets under one roof: digital marketing, web building, application development, e-commerce, audiovisual

production and consumer insights. Almost 800 experts in our team design and deliver relevant, tailored and effective solutions, creating work of measurable benefit for Emakina customers.

VisionTechnology has changed the nature of interactions between individuals and organisations. The existing codes are changing and marketing is beginning to centre on the individual, via user experience experts. The quality of the user experience attracts and retains customers. Each interaction impacts the rational and emotional appreciation of products and services, and as a result changes the value consumers give to brands.

The user experience differentiates each company from its competitors, determines customer loyalty and turns people into brand ambassadors. A top quality user experience is therefore an essential, sustainable and profitable competitive advantage. Whatever their degree of maturity, all companies must invest in their UX.

The UX strategy also applies to the entire company. It translates the brand’s values into real experiences. It embodies the purpose of an organisation in the eyes of its clients, partners, employees, and management.

Emakina offers all services required to design, execute and evaluate user experiences, delivering significant benefits to firms that are committed to being remarkable.

Digital transformation has not only changed the way we interact. It has also transformed the entire communication landscape and impacts the local and global economy.

Consumers have taken power. They have claimed brands, and can make or break them.

This phenomenon has led to the emergence of a new type of agency. Born with the web, these agencies embrace digital natives – who have only known a digital world – and can satisfy their tastes and desires.

Emakina is a full service agency with a truly digital DNA.

We constantly adapt our services to new technologies, attract the best talents and offer them exciting challenges. Alongside our customers we create strong and lasting relationships with consumers.

P. 2 3

Emakina /

Insights & Consulting

References

AlphaCredit, Aquafin, Airbus, Bpost,

Deutsche Bank, ERGO, ECDL, Federal

Mogul, INSEEC, Kaporal, KitoZyme,

Koninklijke Auping, L’Oréal (Mixa, HR),

Leroy Merlin, Louvre Hotels Group,

Ores, Oodrive, Pimkie, RTBF, Atlas

Copco, Bardahl, Diageo.

Services

• Consumers insights

• Target research

• Brand image

• Innovation workshops

• Qualitative and quantitative research

• Social media analysis

• User testing social trends

• Ethnology

• Pre and post-testing

Citizen, consumer, employee, entrepreneur or

manager, users of services or products in the

digital age develop new behaviours and adhere

to new practices. The logic of prominence,

attention, active reputation, selection, use,

after-sales service and word-of-mouth has

profoundly changed. Many hypotheses previously

considered true must be re examined.

This shift in codes, practices and means used

to identify, evaluate, select and purchase

products or B2C or B2B services leads to

a new imperative. We need to develop the

multidisciplinary expertise required to truly

understand the consumer, the new decision

maker in the digital economy.

Specialists in cognitive psychology, neuroscience,

analytics, digital marketing, market research and

strategy consulting unite forces to capture the

decision making dynamics in all their subtlety.

Emakina’s Insights & Consulting team explores

these new behaviours.

Its specialised advice helps to continuously

understand and improve the customer journey

through all its touchpoints, ceaselessly developing

and improving user equity.

Because Emakina / Insights is integrated into

the agency and works together with all our

leading service experts, its consultants are able

to provide highly relevant advice and follow

the recommended approach alongside our

clients’ teams. They collaborate with UX / UI

designers, developers, application ergonomics

specialists, project managers and all other

Emakina experts.

P. 4 5

Emakina /

Web Building

References

ERGO, European Defence Agency,

Fedict, Flammarion, INSEEC (CREA

Genève), Institut des Réviseurs

d’Entreprises, IP Belgium, Medtronic,

OUIBUS, Pfizer, SESAR SJU, Solvay,

Wolf Oil Corporation, Audi, AGC Glass

Europe, Alpha Credit, Bpost, EORTC,

Federal Mogul, Ores, BMW, Coolcat

Fashion, EuropCar, Floris van Bommel,

Fontem Ventures, LolaLiza, de

Bijenkorf, Marlies Dekkers, McGregor,

Naspers, Paula’s Choice, Rituals,

Roompot Recreatiebeheer, Seatme,

Segway, UFS, WE Fashion, Wolford AG,

World Press Photo.

Services

• Business requirements

• Functional analysis / User Stories /

Product Roadmap

• Information Architecture

• Responsive web design

• Content production

• Website Development

• Intranet & extranet

• CMS implementation

(Adobe Experience Manager,

Drupal/Acquia, SDL Tridion, Sitecore,

EPIServer, Umbraco, Sharepoint,

Sitefinity, Wordpress)

• IT integration

• Search Engine Optimisation & traffic

analysis

Emakina’s historic activity, the construction of sites, is one of the first forms of web content distribution. As pioneers in this discipline, we have lived through every period, up to the emergence of web content management systems (CMS) and integrated platforms that include a CMS component. At every stage, Emakina has been at the forefront of website building practices and tools. Today, we see the user experience as the starting point for design. We focus our attention on the way people use a website and how the website itself works, including special features and more (or less) sophisticated digital marketing mechanisms.

All elements influencing the user experience must be taken into account in the construction of a modern site. It remains one of the most important points of contact in the user’s journey and clearly one of the most sustainable and measurable marketing assets of a brand. It is clear that the promise of simplification by CMS tools made at their arrival in the market has not been fully reached today. We see a multiplication of frameworks and front-end technologies that increase complexity instead of reducing it. The choice of these tools adds an important technological reflection to the challenge. This is necessary to provide a solid technical basis and make the most of the possibilities of the cloud. Also, everyone must now respect performance constraints and more demanding regulations on data privacy. All this makes projects complex, requiring adaptive methodologies (agile or cascade) and solid management.

Luckily, Emakina can attract people with incredible talent. It unites

passionate enthusiasts, mastering the unceasing innovations on both

the UX / UI side and front-end and back-end development. All of the

group’s agencies give priority to ongoing training and certification of

the teams on the most popular technologies. What is more, Emakina

also benefits from partnerships established by Emakina Group with

top providers in the market:

• leading website building platforms and frameworks publishers: Adobe,

Sitecore, Umbraco, Kentico, Sitefinity, Drupal/ Acquia;

• the most successful cloud infrastructure providers: Microsoft Azure,

Amazon Web Services, Google Cloud Platform.

P. 6 7

Emakina /

Digital Marketing

Services

• Brand strategy & branding (design,

brand identity, conception)

• Integrated communication strategy

• Production

• Strategic Planning

• Direct & inbound marketing

(Adobe Marketing Cloud, Salesforce

Marketing Cloud, Selligent, Marketo,

Autopilot, Hubspot, Emarsys)

• CRM (Salesforce, Dynamics 365)

• Social Media Marketing

• Radio / TV / Print / Motion content

creation

References

Barilla, BIC, Delvaux, La Redoute,

Candriam, Skoda, Seat, Swisslife, My

Way, Lindemans, Kitozyme, Starwood

Hotels, Bolton, D’Ieteren Corporate,

Eiffel, Federal Mogul, Volkswagen, Sun-

dio, Ales Group, Lotterie Romande, De

Lijn, Astrazeneca, AGC Glass Europe,

Ores, Bosch Siemens, Marktplaats, UFS,

Unilever.

The progressive adoption of digital means and habits has resulted in the emergence of new touchpoints. Emakina has invested in their understanding and mastery from its start. The interactive, social, collaborative and transactional nature of digital disrupts the methods marketers use to accomplish their mission. The new possibilities for measuring, evaluating and adapting marketing actions almost in real time are among the most remarkable consequences of these changes. They lead to new ways of designing, executing and managing marketing plans and require new skills in both advertisers and agencies: the emergence of digital marketing.Emakina is at the forefront of this movement by offering its customers the best practices on the market.

Digital marketing must be in touch with the target audiences at the right time, with the most relevant content and experiences, adapted to the context and needs of each person. It is a question of using the right digital tools to accompany each person efficiently in his or her research, active evaluation of the offer and decision process. More than this, it is

about fine-tuning the audience member’s product or

serviceexperience, to elicit positive word of mouth

about the brand. In this digital marketing cycle, each

step is tested, measured, optimd and all managed

as a process that can be analysed and improved.

The approach is fundamentally analytical and

increasingly automated. Its success depends strongly

on the relevance and creative quality of the contents

and experiences offered to each individual contact.

In other words, analytical, automated and data-driven

marketing is an excellent driver for better decisions

and results.One of the main challenges is that you

need to transform insights into actions. First, because

analytical skills are scarce, and second, because many

advertisers tend to simply exploit all available data

rather than having a smart data approach.

Emakina makes it its duty to guide its customers

towards a relevant digital marketing approach.

Always in line with the user and creating user equity,

it makes a powerful contribution to the success of

its customers in their markets.

P. 8 9

Emakina /

Commerce

Services

• Studies & consulting (strategy,

customer journey, omnichannel,

needs analysis, technical archi-

tecture ...)

• User experience Design

• Customer journey transformation

• Information Architecture

• Master data (sourcing, remedia-

tion, enrichment, governance)

• Deployment of connected trade

platforms (Salesforce Commerce

Cloud - formerly Demandware,

Kentico, commercetools,

Progress Sitefinity, Proximis,

Drupal Commerce, Magento,

SAP/ hybris)

• PIM / ERP software integration

• Integration with logistics and

transport platforms

• Activation and demand genera-

tion campaigns

• Conversion optimisation

• Performance measurement

(conversions, customer

acquisition cost, promotions

efficiency, customer retention /

loss, loyalty policy effectiveness,

cohort analysis and Customer

Lifetime Value evaluation...)

• Hosting (NBS Systems for

Magento, Azure, AWS, Google

Cloud Platform)

References

Stanley & Stella, KitoZyme,

Karl Lagerfeld, Coolcat

Fashion, Floris van Bommel,

HEMA, LolaLiza, de Bijenkorf,

Marlies Dekkers, McGregor,

Paula’s Choice, Rituals,

Roompot Recreatiebeheer,

UFS, WE Fashion, Wolford AG.

Emakina is a top partner in connected commerce.

From the outset, the agency was active in the first

European e-commerce markets and omnichannel

trade: in France, the Netherlands, Austria, Germany,

Sweden ... over the years, Emakina accompanied

its customers in all successive generations of their

connected business.

Trade as a whole, whether retail or wholesale, has

undergone profound transformations since the turn

of the century. An increasing number of consumers

and policy makers are using online purchasing

services for certain goods and services.Emakina

has accompanied its customers in this domain

from the beginning. Where at the beginning we

saw the emergence of pure e-commerce players,

today we must master, design and implement fully

integrated omnichannel trade solutions. It is around

these issues - often vital for our clients – that we

advise and support them. As the digital marketplace

was progressively embraced by companies, new

important challenges arose. These were technical

and - more importantly - related to the consumers’

and buyers’ experience.

For online sellers, the first challenge is to have a

well-integrated commercial policy management

on all their sales channels. Next, they need to build

operating models with digital means strengthening

traditional stores, triggering online and offline

continuity in the consumer’s decision path.

The model needs to increase in-store traffic via

Internet e-commerce, and by developing outlets

in connected areas that offer an improved user

experience. This can be done, for example, by

reinventing the points of sale as happenings, that

offer a warm welcome with personal counselling

and support for the customer.

What is more, each category of goods and services

has its own characteristics. Emakina’s e-commerce

approach combines real sector and business

expertise with top technical knowledge, especially

on technologies used by customers (PIM, online

catalogue management, loyalty systems, order

management and payment systems, ERP ...).

Naturally, knowing the specific sector is essential

to implement the appropriate technological tools

and create desirable user experiences, making our

customers successful.

For Emakina / Commerce it is about doing much

more than channelling traffic into a funnel and

maximising conversion rates. The challenge is

to reach a sustainable level of interactions, that

guarantees a high user equity.

P. 10 1 1

Since 2001, Emakina has been developing all kinds

of applications that operate through web browsers.

When internet-connected technology really took

off six years later, we also started to develop native

applications for smartphones, tablets, screens, tactile

tables, game consoles, virtual and augmented reality

headsets, interactive installations and connected objects.

Our experienced and multidisciplinary team constantly

masters the latest engineering evolutions in operating

systems, API, frameworks and software.  Our people

are also at home using the most recent hardware,

including customised interactive installations, iBeacons,

experimental projects and Internet of Things connected

products.

In short, our group has never been richer in expertise

and creative talents in this field.

Services

• Feasibility research

• Focus on specific sectors

• Technical strategy (mobile

platforms, OS ...)

• Discovery and design work-

shops

• Software / Product

Roadmap Design

• Functional Analysis /

User Stories

• Application development

• Testing, quality assurance and

deployment

• Advergaming

• Increased Reality

• Virtual Reality

• Interactive installations

• Web Applications (Java,

Symphony 2, .NET, AngularJS)

• Service oriented architecture &

web services

• Internet of Objects

• Application maintenance &

continuous improvement

References

Audi, AXA, Bavaria, BNP

Paribas Fortis, ENGIE Cofely,

Deutsche Bank, D’Ieteren,

ENGIE Electrabel, European

Commission, Federal Mogul,

FIVB, Jaeger-LeCoultre,

Karl Lagerfeld, L’Oréal, Škoda,

SNCB Ypto, Volkswagen, de

Bijenkorf, UFS.

Emakina /

Applications

In recent years, we have had the opportunity to guide our clients in original projects, implementing Internet of Objects and Mixed Reality (virtual reality and augmented reality) campaigns. We have explored new ways of combining commonplace and the most innovative digital technologies. Together, we have created impressive results, and almost magically-fluid experiences that go from digital to the real world and back again.

Emakina’s accomplishments include specific features on e-commerce sites, integrating connected commerce services with logistics engines, an immersive virtual wingsuit reality simulation and a virtual telescope to tell the story of a leading Swiss watchmaker in an exciting 3D animation. Every time, we offer unique experiments, from prototype design to installation, and we manage onsite maintenance.

P. 1 2 1 3

Amsterdam. Brussels. Geneva. Izmir. Lausanne. Limoges. Paris. Stockholm. Vienna. Zagreb.Emakina.BE Brussels

Born in 2001 out of the merger between Ex Machina and Emalaya, Emakina.BE is the original Emakina agency. CEO Brice Le Blévennec is the founder of the agency, headed today by Managing Directors Pierre Pôlet and David Bredael. Its main customers are D’Ieteren, Brussels Airlines, Federal Mogul, Deutsche Bank, Starwood, Education Above All, BNP Paribas Fortis, SNCF, AXA, Ergo and Bpost.

Emakina.FRParis and Limoges

Manuel Diaz is president and founder of the French agency, led by Managing Director Nicolas Borgis. The team works for customers like Brady, Coty, Karl Lagerfeld, Ladurée, L’Oréal, Monin, Nike, Orange, Parrot, Paul, Phyto, Lierac, Caron and Sigfox.

Emakina.TR Izmir

At the crossroads of Europe and the Middle East, the Turkish agency joined the Emakina family in 2013, when the group acquired Relephant. Under management of Murat Yoldaş Ertuğrul, it serves clients like Rituals, HEMA, Lola&Liza, Wolford, Fontem Ventures, De Bijenkorf, Unilever, Naspers, Oris, Trafigura, FIVB, Vacature and Kodak Alaris.

Emakina.SE - DBGStockholm

Emakina.SE - DBG Stockholm Emakina’s newest entity was founded in 2016, following the acquisition in Sweden of Dempsey agency (followed by Doe Blomberg Gottberg in January 2017). The business is headquartered in Stockholm, and Dempsey founder and CEO Joel Wahlström now manages Emakina.SE-DBG. Its main customers are Unilever, Refunder, Legolas, Assemblin, Aquavit, Red Bull, Oxfam and TalkPool.

Emakina.CH Geneva and Lausanne

The story of Emakina.CH goes back to the acquisition in 2012 of Label.CH. Managing Partner Arnaud Grobet founded the agency, now headed by Managing Director Thierry Willer. Its main clients include FIVB, Jaeger-LeCoultre, Swissquote Bank, Loterie Romande, BRP - Bombardier Recreational Products, and Jacob Holm.

Emakina.NL Amsterdam

The Dutch agency grew after the acquisitions of SunTzu (2007), Merge Media (2012) and Relephant (2013). Managing Directors Sjoerd van Gelderen and Seth van der Maas co-direct the team, working for clients like Unilever, Wolford, Rituals, Paula’s Choice, HEMA and Marktplaats.

Emakina Central & Eastern EuropeVienna and Zagreb

Emakina’s hub for Central and Eastern Europe was created following the acquisition of diamond: dogs group. From its offices in Vienna and Zagreb, the team headed by CEO Gerhard Handler manages a.o. REWE (BILLA, Merkur, ITS), Heineken, Hyundai, Microsoft, Mr Green, SwissPost, Datalop, Herold, KTM, BDO and Vivad.

P. 14 1 5

Every year Emakina teams deliver thousands of projects with results that boost our clients’ daily business. Our work for leading B2C and B2B brands involves communications campaigns, web build-ing, application development and next generation commerce. These campaigns require expertise in business, brand, communication and digital strat-egies, consumer research, user experience design, social media, direct, performance and data-driven marketing, media buying, mobile, the Internet of Things, conversational agents, virtual and augment-ed reality. This expertise comes from an amazing bunch of 700-plus digital experts in 10 offices in eight European countries, and our partners across four continents.

Much of our work cannot be disclosed due to cli-ent confidentiality agreements but we can reveal a small sample of our most exciting projects on our websites and in presentations. This Case Book is a new initiative to compile such cases from across the Emakina Agencies, selected for their business impact, creative power and technological ingenuity. It allows our teams and clients to discuss past work as a source of inspiration and a small indication of our outstanding results so far.

We are proud of the work our people do, so this Case Book is also a tribute to their enthusiasm, compe-tence, curiosity and commitment to client success.

THE CASE BOOK HIGHLIGHTS SOME OF OUR MOST EXCITING CLIENT WORK

P. 16 17

ACT4WORK

Let’s change the future

Services: Branding / Campaign / Creative Consultancy / Hosting Solutions / Media Planning / Search Marketing and Analytics Strategy / Video Production / Web Building Web Design

THE CUSTOMERActiris is Brussels’ public service for recruitment, aiming to provide cus-tomised, free and effective tools for job seekers and employers. It works with different partners to serve all kinds of people from the region, fighting against discrimination and promoting diversity.

THE CHALLENGE & CONCEPTActiris wanted to promote what it does to a difficult target audience: young Brussels-based jobseekers from 18-25, beginning their working lives but often rejecting help from professional institutions. The campaign needed the right tone of voice to talk to these young people in a way that would connect, convincing them to try the Actiris service.

Emakina decided to use the voices of two prominent figures, graffiti artist Steve Locatelli and rapper V.I.K., to talk about Actiris. Both have a lot of ‘street cred’ and their message to seek a better future would not come across as condescending. Through their art, they would invite young, unemployed people to break the negative spiral of low self-esteem and disappointment.

P. 18 19

ACT4WORK COMBINED VARIOUS CHANNEL

• Below-the-line: POS, display and folder

• Event: a meeting between young people with a positive experience with Actiris and other young job seekers, demonstrating that using Actiris can actually lead to a job or paid internship

• Mobile site to encourage people to make contact or ask Actiris to contact them

• Above-the-line: posters/digital displays in bus shelters, mobile displays

• Digital bannering and videos

• Social media: Facebook, Instagram, YouTube, plus a workshop at Actiris to optimise content and conversation

• Freephone number or SMS: to ask to be con-tacted by Actiris.

130,000 Registred customers

100,000 Have at least encoded one index

20,000 User regulary encoded indexes

A CAMPAIGN IN TWO PHASES The campaign, which was called Act4Work rather than Actiris, worked in two phases. Steve Locatelli created huge black-and-white banners using spray paint, with a sweeping panorama of Brussels and only the words ‘No work, no future’ on the horizon. These banners were posted up across the region, supported by videos, Facebook pages and other online promotion.

A few days later, the first image was replaced by a version in colour, where the sinister message be-came ‘Let’s change things’ (written in both French and Flemish). We then released a video of Steve Locatelli making the two images, accompanied by the music of rapper V.I.K, on digital platforms including Spotify, Skynet, YouTube and Facebook.

P. 20 21

ACTION CONTRE LA FAIM

Can we kill distance to fight better against hunger?

Services: Strategy / Campaign / Digital

THE IDEAWhen it comes to humanitarian NGO communication, there are things you must absolutely never do. Never overplay the guilt card. No excessive and sordid pessimism. No naive op-timism. Finding the right tone of voice is key to avoid making people look away, and catch their attention.

This is why we hijacked a road safety tip to illustrate the prob-lem. But the real twist was elsewhere, as we coupled the print campaign with a world premiere: the Graphic Tweet. The very name was born with the campaign, and immediately illustrated the whole approach: giving the cause visibility by creating the conversation about it.

RESULTSWe can measure the campaign’s success through its media impact. For the first time in Action Contre la Faim’s history, most of the big media groups played along: it worked with the press (Le Monde, Direct Matin, Nouvel Économiste), with advertising displays (JC Decaux) but also on the web (5 online advertising networks).

The campaign was relayed more than 300 times in the press and more than 500 bloggers spread the word.

The Graphic Tweet was very popular among journalists, reach-ing over 236,000 people.

P. 22 23

AIR CANADA

Une autre vision du Canada

Services: Campaign / Strategy Web design

CHALLENGEOur main challenge was to help Air Canada change consumers’ perception about Canada as a holiday destination – not just for long summer holidays, but also ideal for short city trips.

The business objective was to increase low season ticket sales.

STRATEGYSpecialised in destination marketing, we set out to rewrite the art of living - Canadian style. Our intuition told us to put into place an activation campaign focusing on the cities to live in - rather than just visit.

The creative drive at the heart of the campaign was all about highlighting Canada’s positive energy, the good life as well as its people’s kindness and human warmth.

INTERACTIVE BANNERING CAMPAIGNLoyal to the logic of attention marketing, the campaign was rolled out in phases.

Booking Social

Phase one was on the booking site Trip Advisor, where high-im-pact banners grabbed the attention of visitors searching for hotels in Canada or the USA.

Real Time Bidding / Targeted Bannering

Next, a targeted bannering campaign, realised in real-time bidding, enabled a more precise targeting. Highly effective, this technol-ogy multiplies the conversation rates, allowing optimisation of media buying.

AIR CANADA

Another vision of Canada

DO YOU SPEAK QUEBECOIS?The game ‘Do you speak Quebecois’ invited participants to test their knowledge of Quebecois during an (imaginary) life in Montreal - thanks to 4 amusing dictations.

The integration of the Soundcloud technology and player, the reference in social sharing of audio, situates the visitor in a creative and community experience.

We also optimised viral capability by fully exploiting Facebook opengraph: users recommended the competition to friends, to win a return Paris-Montreal trip on Air Canada, with 5 nights at the Intercontinental hotel.

NEWSLETTEREmakina worked with Air Canada to create a monthly newsletter, combined with a CRM. Customers could also quickly discover the latest offers, they were the first to be informed of new flights - like the Nice-Montreal flight with Air Canada Rouge.

TARGETING

BIDDING

PUBLISHING

P. 24 25

AUDI E-TRON

A smooth and successful hybrid operation

Service: Campaign / Direct Marketing Integrated Campaigns / Web Design

CONTEXTLaunching their first (plug-in) hybrid vehicle in Eu-rope, Audi wanted to explain what this technology means for them, and their customers.

With plenty of hype, the demand for test-drives could exceed the supply: the e-tron would only be available to test drive in Belgium for 1 week, during the campaign period.

MISSIONEmakina was asked to develop a campaign for the launch of the Audi e-tron, creating a strong push for requests for test drives and offers.

At the heart of the mission was an effective pre-sales drive, to be implemented with precision - given the constraints on the test drive opportunities.

A 3-PART SOLUTIONWith an intelligent 3-step plan, we set about reaching the objective.

WEBSITE

Communicate and build interest.

LAUNCH EVENT

See, hear convince.

TEST DRIVE

Test & convert.

P. 26 27

We completely filled the test drive objectives, and man-aged the constantly changing bookings landscape without error - and even sold 13 cars within the first 3 days!

THE CAMPAIGN

An invitation

To apply for one of the first test drives in Belgium, and for the lucky few, an invitation to a unique event!

Website

It all started with a website - a clear, clean mini-site to show off the e-tron in all its glory.

THE LAUNCH EVENTThen the premium event (for key customers, prospects) a night out in the Atomium, with presentations, conversations, and test drives on the spot!

Which all went without a hitch.

TEST DRIVEWith only a maximum of 728 test drive slots available, and only 1 week to do it all, there was no room for error. We had to maximise the take up of these slots, second-guessing all kinds of potential hiccups and fallout!

(This bizarre figure (728) is the outcome of the calculation of all factors: 6 cars available, considering downtime for driver changeover, recharge time... no shows etc. )

BEHIND THE SCENESThe ingenuity of the plan was in the back office. Management and dealers used a purpose built platform to profile and se-lect who would receive which invitation. (Launch event and/or Test drive).

We managed the booking slots for test drives, and connecting to the customer databas-es, forms were auto-filled, with validation and confirmation emails all guaranteeing a smooth and efficient sign up process. A series of pre- and post- test drive emails rounded off the experience nicely.

Then the platform was opened to the public, once the dealers had delivered on their promise to their own customers - with a countdown to the remaining test.slots available.

CHALLENGE

No error

There was absolutely no room for error - in the data, systems, outcomes... so there weren’t!

Filling Every Slot

Military style planning of the operation - no empty test drive slots!

1.5 month

And of course, delivery in 1.5 months.

Management & Dealers

First selection

Validation Email

Platform Open

Pre/Posttest drive emails

AND/OR

Purpose Built Platform

Booking Slot

Auto-filedForms

xxxxxxxx

xxxxxxxx

xxx

Launch Event Test Drive

728Test drives /

1 week

12,000 Visitors on the platform.

728 Slots filled.

13 Cars sold within 3 days.

AUDI Extremely happy.

RESULTS

Not only was Audi extremely happy with the results, but also the customers - who said as much in their post event feedback survey.

P. 28 29

AXA RUGBY EXPERIENCE

A unique game experience

Services: Applications / Information Architecture / Mobile development User Experience / Web Building

DNA A long time partner of Rugby, Axa wished to offer a complete and social game experience to all rugby fans. Focusing on team spirit in a social gaming environment, AXA strengthens the position of its brand values around engagement, performance and accompaniment.

AXA chose the best possible partner for this beyond-the-TV experience: Kwarter, the reference platform for second screen gamification.

CONCEPTRegistration is easy and fast, allowing players to use the app immediately.

The app offers augmented reality around the games beyond the usual living room experience, thanks to its gamification platform providing competition between the players who interact, focus on the quizzes and stay alert for other challenges the app has to offer.

DESIGN Emakina blended many gamification design techniques to offer an engaging, unique and playful gaming experience.

The proposed design immerses users between a gaming environment and the reality of the pitch.

CHALLENGEThe goal was to offer a rich and unique experience to each user and to enhance the excitement and suspense of a live game through exclusive sec-ond-screen content (tablet or smartphone) while watching television.

Competition between the users is supported by personalised gamification dynamics: the different playing levels of the application allow players to progress and earn ever increasingly interesting gifts.

GAMIFICATION ECOSYSTEM As soon as they launch the app, players have access to questions, quizzes, pre-dictions for the game and the league and evolution of the teams. Each question must be answered in a time span, which adds challenge while watching the game. Correct answers earn players points that are counted and displayed on their profile.

Rugby players’ moves have to be identified during the game according to actions played, and again, the right answers earn players badges which are added to their profile. Accumulated credits can be transformed into gifts, jerseys, signed balls, VIP tickets...

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BIC 4 COLOURS

Inside the pen

Services: Brand Experiences / Campaign Strategy / Video Production

CHALLENGEThe Bic 4 Colours? Created in 1969, it needs no introduction, although its success is mainly... French! This is why Bic wanted to turn it into a European bestseller - this was the challenge for the campaign: targeting its aficionados but also, and above all, reaching new audiences in 15 countries!

DESIGNED 4 UDesigned 4 You is an annual design competition open to all. The best design, chosen from amongst 32 contestants, is ultimately produced by BIC, and so millions of copies will hit the shelves!

The competition was conceived, implemented and managed daily by Emakina.

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AXE

New website for Axe grooming collection

Services: Web Design / Development

CHALLENGEIn early 2016 we had the privilege of helping Axe with a Nordic campaign to launch their new grooming series – sporty and modern fragrances, styling and antiperspirants for everyday use.

To create some noise around the range we teamed up with Swedish DJ Alesso, acting as our ambassador to spread the word.

MAGIC MOMENTSIn addition to a video promo featuring Alesso, fans were able to compete for the chance to win a meet-and-greet with the man himself, along with VIP tickets to his gig at the Summer-burst festival in Stockholm.

WEBSITEThe website clearly highlighted and displayed the full groom-ing collection, while video tutorials provided inspiration and smart tips to visitors.

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BARILLA

Stars cooking in your kitchen

01 02 03

Services: Brand Experiences / Campaign / Information Architecture / Social Media User Experience / Video Production / Web Building / Web Design

CONTEXTThe world renowned pasta distributor Barilla was seeking to increase its presence in the Belgian market, especially in Flanders where it was not exactly front of mind, when it comes to pasta.

THE CREATIVE CONCEPTThe idea was to invite local celebrities Stan Van Samang and Ann Van Elsen to cook for families and groups of friends.

The conviviality of the kitchen is essential to creating emotional ties with food: local stars coming to people’s homes and cooking delicious pasta for them and their loved ones is certainly something special and memorable.

The dinners were filmed and video clips were used to grow the brand’s visibility.

CAMPAIGN

Pick your favourite local ce-lebrity chef, and invite them over for dinner

Have your friends and family vote for you

Enjoy a delicious pasta dish cooked by your chosen ce-lebrity chef

TOUCHPOINTSPromotion of the campaign on TV: ‘Komen Eten’, ‘Chez Piet’ and ‘Smakelijk’. Each dinner was recorded in order to create new brand content.

SOCIAL MEDIA & BANNERINGThe movies were shared through the social networks and grew the brand’s visibility. The campaign included the creation and management of the Facebook page for Barilla Belgium and made use of Facebook Ads, and banners. And we’re still in charge of Barilla’s community management.

RESULTSThe campaign was a huge success and really grew Barilla’s notoriety within the Flemish part of Belgium. Its success even led to a new strategic agreement between Emakina and retail group Colruyt.

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BILLA

Omnichannel retail delivered

Services: Commerce / Applications

Expertise: Strategy / Architects Perform / Things

BRIEFINGBilla’s strategy to fully leverage the power of digital to deploy a true om-nichannel business model included the deployment of a fully responsive e-commerce platform offering real-time access to products, promotions and loyalty benefits whether in store or purely online. Therefore the e-commerce solution had to be integrated with all legacy information systems used to manage Billa’s retail business from customer service, loyalty and operational aspects to accounting and reporting. The com-pany’s management needed a pragmatic agency with strong technical expertise that would be able to work in close cooperation with its teams.

GOALS• Enhance the shopping experience for Billa’s customers

• Create an experience of omnichannel digital mobile shopping

• Improve Billa’s ability to connect with customers and be present when they decide about purchases

• Set the foundations for interactive promotions in the shops in the context of the deployment of iBeacons (also entrusted to Emakina)

• Ultimately transform the shopping experience by providing a set of new services in the shops.

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INDUSTRY CONTEXTAs the top supermarket chain in Austria, Billa is faced with all of the challenges of the current industry context, most of which are caused by the increas-ingly intense adoption of digital technologies to run all facets of the business.

In the more recent developments, retail distribution has been facing the pressure of ever more connected and empowered consumers whose expectations of convenience, service and reasonably priced products have steadily risen over the recent years.

The intensity of interaction between digital and physical shopping is growing constantly, e.g. with consumers fully expecting to be able to use the loyalty benefits they get online when they visit the stores or to exchange products purchased online in any store. Welcome to the new world of commerce!

METHODS AND PRATICES INVOLVEDIn taking up the very significant challenges of this project, Emakina assigned expert resources to work from within the walls of Billa in very close cooperation with internal teams.

Emakina’s pragmatic approach to the deployment of new technologies was a critical factor of success in that we were able to enhance legacy systems with all required interfaces to the e-commerce platform, thus virtually eliminating the need for upgrades and migrations to Billa’s core retail systems. That was only possible because of our Emakina’s ability to build the required trust and confidence required to guide the client’s technical teams in executing the technological, IT and oper-ational facets of the project.

The project was run in a highly flexible, realistic and agile way, with a focus on achieving the goals while preserving the integ-rity of legacy systems and helping Billa’s personnel become acquainted with and ultimately fully master and control the new platform.

During the roll-out and post-implementation follow-up of the solution a full 14 person strong Emakina team worked alongside Billa’s teams to guarantee a smooth deployment and transition to new working methods.

WORK DONE• Enhancement of all legacy systems for retail management

to interact appropriately with services and features of the e-commerce platform

• Design and development of the omnichannel commerce platform that addresses all of the goals defined by Billa and provides a solid foundation for future connected services and commercial practices

• On-the job support of Billa’s teams by Emakina’s experts during all phases of the project and in particular during roll-out and post-implementation follow-up

RESULTS ACHIEVED• Fully successful deployment of the enhanced and fully

integrated e-commerce platform in 6 months

• Ushering an era of connected services for retail with loyalty benefits of Billa Kundenclubs being made available in near real-time on customers’ mobile devices

• Ability to push special deals and time-limited promotions to customers in the shops

• Reuse of legacy infrastructure

• Short time-to-market

• Increase of the level of satisfaction of Billa’s customers

ABOUT BILLAWith over 1000 stores in Austria, significant market presence in 8 markets of Central and Eastern Europe and a total staff of 18,400 employees, Billa is the number one supermarket chain in Austria.

Now part of Germany’s REWE Group, a leading 330 000 people strong European trade and tourism operation that was set-up as a cooperative in 1927, Billa is committed to a customer-ori-entated approach to choosing the product range it distributes across all of its stores, with a focus on regionally sourced products that consumers want and a keen desire to deliver a consistently excellent service in all its customer touchpoints.

With digital becoming central to the effective and profitable achievement of customer intimacy and personalised service, Billa has been working with Emakina’s Vienna based teams for a number of years to make its transition to the era of connected omnichannel commerce.

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BMW

New e-commerce platform

BRIEFINGIn 2007 BMW secretly embarked on the develop-ment of BMWi, an independent line for its electric car range. The i3 is the first model in the range, and BMW asked Emakina to help with launching the car, with a new e-commerce platform.

CONCEPTA new range, a unique and innovative model, the online shop for the BMW had to be innovative. Therefore we developed the first e-commerce platform allowing users to order their cars directly from the producer!

CONFIGURATORThe platform allows the user to create the BMW i3 of their choice, choosing interiors, colours and wheel rims. Once configured, the user gets a visual on screen of their car.

Services: Strategy / Search and data e-Commerce / UX Design

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TRUSTIt’s not everyday you make a 40,000 euros purchase, and certainly not online. It was therefore essential that the platform inspired customers’ confidence, to avoid losing them during the purchase process.

DESIGNBMW has a well defined brand so it was a real chal-lenge to create an online design consistent with the BMW brand, but emphasising the characteristics specific to the new electric car range.

So we created a suble combination of the usual visual references and innovative new characteristics for the new BMWi series.

TECHNOLOGYThe BMWi online store was built on a .NET platform. We undertook some optimisation, to increase per-formance, including modifying how the pages are built, and adapting the server caching. That’s how we guarantee that the purchase of a BMWi occurs with a minimum of disruption, and the page design is optimised for couch-commerce!

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BNP PARIBAS FORTIS

Services: Information Architecture User Experience / Web Design

The Insurer for a changing world

DNABNP Paribas Cardif is a market leader for personal and property insurance.

Their business model is based on the notion of partnership and co-creation of their offers, adapted to customers and their specific needs.

DIRECT & PERSONALWithin the job section, the personal touch is evi-dent. Job applicants can view offers and vacancies which fit their requirements, and can at any time get in touch with a commercial representative, ask a question or make direct contact with the most appropriate person.

CONCEPTEmakina produced an information archi-tecture which put the user at the centre of the experience. The architecture of-fers user-journeys through the site, with appropriately adapted content, based on the early identification of the visitor.

The business model is demonstrated by the industry-led approach, which allows for the revealing of the partnerships and testimonials of the providers.

EDITORIAL COACHINGTo guarantee coherence throughout the chain of development, Emakina also supported the brand’s editorial teams in developing a customer-centric discourse.

Each content segment has its own tone of voice, adapted to their specific audi-ence and reinforces the message that the site presents services, solutions and professional support - all at the service of others.

Apply directly for a job

on the BNP Paribas Cardif site

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BONDUELLE

Digital marketing strategy

Services: Information Architecture / User Experience / Web Building

BRIEFBonduelle was looking to develop a digital brand strategy, to rejuvenate their image.

CONCEPTEmakina took up the challenge and began to pen the outlines of the brand, in line with the company positioning and values.

WEBSITEThe brand’s website is one of the key elements in Bonduelle’s digital identity. It is designed to inspire the audience, to invite them to cook with Bonduelle vegetables. Our new site included some tasty extra features:

Hot Tips: each vegetable can be prepared differently, all the more delicious. The tips of the Bonduelle site are there to help users vary the pleasure of using Bonduelle.

Recipe shaker: thanks to the recipe shaker, visitors can find new recipe ideas for their favourite vegetable. Just choose your vegetable, ‘shake’, and you’ll get a great recipe.

The Bonduelle site won a prize at the Interactive Media Awards, ‘Best in class - Food’.

SOCIAL MEDIA STRATEGYThe customer contact is also a key part of the brand strategy. So it was natural to develop a complete social strategy, and then we created 3 Facebook pages (Netherlands, French-speaking Belgium and Flanders).

We developed a visual style which clearly translated the brand’s identity into all social media communications. We also produced all the updates that were post-ed. Using monthly reporting and analysis on the different pages of the site, we are continually optimising the experience.

ACTIVATIONTo keep the community active and en-gaged, we regularly develop activation campaigns on Facebook, all taking account of fans’ expectations. We watch to ensure that they are deployed at relevant times in the content calendar.

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CARIF-OREF

DNA: IN A NUTSHELLCarif-Oref is an agency that provides pro-fessional training in the French Auverne.

The area already has a strong focus on digital innovation, so Carif-Oref was asked to set up a digital public service promoting regional training opportunities

Services: Brand Experiences / Content Platform / User Experience / Web Building Web Design

Auvergne’s Personnalised career and training manager

CHALLENGEAuvergne wanted an innovative website for young people seeking further education and adults changing career paths.

Carif-Oref needed to draw on a vast pool of data and on its own expertise in producing and organising digital content.

The goal was to create a pioneering regional training resource, managed by Carif-Oref.

STRATEGYEmakina was called in to look at the whole process of seeking training, and come up with a fluid online experience that would be both personalised and relevant to everyone.

We needed to build a single digital platform where visitors could build their profile, work out their strongest abilities and find the most appropriate training courses - taking them through a process of self-discovery leading to concrete opportunities.

The website would require very special archi-tecture to process a mass of data into a quick, personal response. EXPERIENCE

Emakina created a responsive design platform dedicated to training, orientation.auvergne.fr

The user experience starts with a simple quiz or ‘career adventure’ video game to help people work out who they are, what they can do, what they enjoy doing, and finally, what they would like to do.

Then each visitor is offered a training package based on his/her unique profile.

The platform is linked to a digital space called ‘Folios’, used frequently by secondary school stu-dents, and people can also connect via Facebook and LinkedIn.

There’s a chat option to ensure a quick response, plus opportunities to leave more detailed messages.

Emakina also created a professional social network called Ioda for Carif-Oref advisors, helping them identify recurring questions on training and em-ployment. They can now add their own answers to the platform.

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TECHNOLOGYThe platform uses CMS Drupal, plus an external indexing engine called SOLR to match data to key words.

The site imports information on training from the Sigma group, and data from the French information office for professions and training, Onisep.

COMMUNITYThe platform’s contents is shared on social networks, and a community manager moderates the conversa-tion, provides information and directs young people to appropriate places on the new site.

The portal gets traffic from more than a quarter of French training-related websites, and already sits at the heart of the career ecosystem

average time spent on the site

+7 minutes and+7 page views

(since launch)

views/month100K

look for a new career path here

users/month10K

DESIGNEmakina used design and coding ele-ments from the region’s digital project, ‘Auvergne Nouveau Monde’, linking the two brands and giving the training site a nice local touch.

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Services: Content Platform / Campaign Hosting Solutions / Web Building Web Design

CONTEXTPositioning itself as ‘your pension coach’, ERGO has been a major sponsor of the Belgian national football team since 2007. With Belgium finally participating to the World Cup aigain, it was the perfect moment to leverage this long term investment.

CONCEPTQualifiying for the World Cup for the first time in 12 years did not only lead to a frenzy: it was also the reason for almost every Belgian to have a strong opinion about the way the Red Devils football should play, about the decisions made by the coach and about how the Devils should train.

In other words: the Belgian team probably had a couple of million coaches before and during the tournament.

Therefore we played on one of ERGO’S defining feature as an investment and insurance provider: an accompanying, sup-portive partner. The solution? Offering the Belgian audience the opportunity to directly coach the Belgian team or their favourite player(s).

This was based on the fact that sports fan interaction on so-cial media is at a peak just before and during sporting events. ‘Coach Your Devil’ made strong use of this magic formula of maximum potential for social media interaction with what became a national obsession.

COACH YOUR DEVIL

Leveraging World Cup fever for brand profile

TECHNOLOGYWe opted for a custom .NET solution to fit the defined require-ments and the integration needs of the Twitter and Facebook interfaces. On the front-end level most of the development was executed in parallel with the final design.

In the end, the biggest achievement was the successful execu-tion of all the different disciplines at the same time (concept, copy, design, slicing, .NET development, front-end develop-ment, hosting specs), and going live in little over two weeks.

All made possible by: JQuery, Bootstrap, .NET, API Facebook & Twitter, HTML5, CSS3

THE MECHANICSUsers could give coaching advice via the fully responsive website, also accessible on mobile phone and tablet. The platform itself proved to besimple, yet effective.

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DESTINATION RUNNING

Lufthansa powers up target audience to find a new runner’s high

Services: Web Design / Web Building Brand Experience / Social Media

DNALufthansa is an international airline based in Frankfurt and Munich. Its planes fly to more than 360 direct destinations each week.

CHALLENGEThe brand wanted to introduce its target audience to a fresh online platform, its latest news, and slogan, ‘Nonstop you’. It also wanted to promote a new class of travel on all long-haul flights, Lufthansa Premium Economy.

STRATEGYLufthansa decided to go for a viral campaign. It asked Emakina to create a shared experience for its target audience, encouraging thousands of sporty Frenchmen and women to share their passion for movement.

It aimed for a target group that would be quick to react and was used to gamification (competitions encouraging people to win points and share results on social media). It wanted to convey a sense of vitality and brand values including effortlessness, simplicity, community and high performance.

It chose to translate these into a sport that is open to anyone, anywhere, whatever their ability or goal: running. The promotion needed to collect data about users and their social networks, especially on their preferred destinations.

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EXPERIENCELufthansa challenged people to run for the time that a flight would take, and convert these kilometres into flight hours that they could win: in other words, a new kind of runner’s high. This innovative, new game helped the airline find out more about where its target audience likes to fly, and give them a unique, branded experience.

The notion was simple: people had to connect their running app with Running Heroes to record their performances, track their progress and register for the final prize draws. They could win bonus points by inviting friends to cheer them on and sharing their scores on social networks.

DESIGNEmakina commissioned designer David Lanaspa to create a series of special graphics for Lufthansa’s promotion. These were used on a dedicated web platform as well as on social networks.

EVENTThe starting gun went off on 8th September and the race ended on 20th October 2015. Newsletters spurred the runners on to two types of prizes. The ‘Chance’ draw offered:

• two return tickets from Paris to New York

• fifteen Planet Jogging vouchers

• pairs of adidas Stan Smith trainers

• lonely Planet Travel Guides.

(plus a mailing with a video and screenshots of the prizes)

There was a second ‘Performance’ draw for the 30 best times on recorded courses, with the same set of prizes.

RESULTS• The promotion ran and ran, thanks to a strong

community of runners in France

• There are 5.9 million keen joggers in the country (half of them between 25 and 49)

• 41% use social networks

• 32% rate their performance across apps.

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ELECTRABEL ENERGY MANAGER

It’s your energy you’re saving

Services:Web Building / Applications / Information Architecture / Mobile Development Strategy / User Experience

VISIONOur long term collaboration with Electrabel has evolved into a close rela-tionship as a preferred supplier of digital communication and marketing services. But also, as a partner sharing a vision of business innovation and ingenuity.

Needing to differentiate themselves from competitors on non-price factors in a newly liberalised market, Electrabel also wanted to reinforce their image as a sustainable energy partner. Moreover, how could they add value beyond the supply of gas and electricity?

Together we masterminded and crafted an added value set of tools for the Electrabel customer, which truly kept to the Electrabel promise ‘It’s your energy’.

• offer a service that goes beyond the product

• help customers manage their home consumption while out

• position Electrabel as a sustainable energy provider.

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ENERGY MANAGER, THE ULTIMATE TOOLEnergy Manager is an online platform designed to help customers save and control their energy consumption.

It gives customers more visibility and control over their energy consumption and supports customers in actually changing their energy consumption

DELIVERY PROCESS: SPRINTWhat’s online today is the result of a continuous delivery and a continuously evolving product over the last 2.5 years.

We use the Agile method in our implementation, an iterative development process. This allows us to take advantage of new developments in the field (new devices, new OS, new consumer trends), integrate them into our ongoing production cycle, and deliver to short deadlines.

With the sprint process we work in a 2-week cycle: from a first sketch of the new ideas, to producing wireframes, design, development and delivery, all within 2 weeks.

DESKTOP VS. MOBILEWhile our desktop version is a complete library combined with a powerful toolset, we defined the app as a very simple tool, ensuring that the user can make the most of the Energy Manager platform.

The goal of our mobile app is to help consumers take meter readings. In a few clicks. Each reading can be submitted to Electrabel with the mobile version of Energy Manager. To satisfy customer curiosity we also offer direct feedback, a summary of what can be found on the desktop version.

RESULTSClose collaboration leads to very positive results, even when production time is short and the chal-lenges are complex.

CONTINUOUS DELIVERYAgile Method - means nimble and cutting edge delivery

19,000 Consumption programs started.

130,000 Registred customers.

100,000 Have at least encoded one index.

20,000 User regulary encoded indexes.

11,000 Programs extended.

20,000 Watt watchers Facebook fans.

behaviour: not only can users track their con-sumption, but they receive personalised advice to reduce their consumption.

Consumption comparators, easy to use preset action plans, and social results-sharing make for a completely sticky and viral concept!

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CONTEXTClean air has been the focus of EU environmental policy discussions throughout 2013, the Year of Air. In support of this the European Environment Agency (EEA) asked Emakina to produce a video to highlight the importance of air quality.

STORYBOARDWe created a storyline, someone in water sharing his intimate thoughts with us. Step by step, it becomes more obvious how vital clean air is, even if we often forget it’s there.

CELEBRITY CASTING TO CONVEY THE MESSAGEOur storyline was someone in water sharing his intimate thoughts with us. Step by step, it becomes more obvious how vital clean air is, even if we often forget it’s there.

This we did with the help of Umberto Pelizzari - a world champion free-diver with a record for remain-ing underwater without breathing for 8 minutes.

TECHNICAL HURDLESTo get the birds-eye view we had planned, filming close-up would only be doable with a crane. With most swimming pools typically having low ceilings, that meant we’d need an outdoor pool.

Shooting in winter meant outside temperatures would be below 0̊ . We only had 1 day to film, but the technical setup would take the best part of a day – not leaving much room for manoeuvre.

CONTINUING THE WORKA second video, building on the first, elaborates on the consequences of poor air quality. ‘Sea Matters’ is part of the same range of awareness raising videos we produced for EEA.

STORY BEHIND THE SCENESEEA needed to communicate a clear and concise message about air pollution. Our strategy was to opt for the emotional, rather than informational. While thinking out of the box we developed a concept demonstrating the absolute necessity of air... using water.

SKILLFUL SOUND ENGINEERINGAdded impact comes from the convincing expression of Umberto’s thoughts. A perfect sound engineering creation from our own sound studios, we literally hear inside his head, while underwater. You feel as though you are actually in the sea.

PRODUCTION ACHIEVEMENTWe managed to shoot this challenging concep in 1 day, thanks to the presence of a mega-team of top creative professionals: Producer, Creative director, Director, DOP, Cam assistant, Electro, Grip, Editing / making of and 3 production assistants.

Services:Video production

EVERY BREATH WE TAKE

A creative way to raise awareness of air pollution

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FIVB

The international governing body for volleyball and beach volleyball

CLIENTEvery four years, the FIVB organises the men’s and women’s world world volley-ball championships, which are followed by millions of viewers and Internet users.

Services: Strategy / Information Architecture / User Experience Web Building / Video Production

BACKGROUNDWith the 2014 world volleyball championships coming up, FIVB wanted to bring media attention to volleyball, presenting it as a truly spectacular sport. This was no small challenge!

CHALLENGE Emakina needed to create a unique volleyball expe-rience that would be live for fans around the world.

We focused on three challenges:

• transform a labyrinthine website into an easily- navigable platform

• improve the brand experience at the men’s and women’s championships

• deliver a live experience that compensates for missing the match in real life.

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LIVE EXPERIENCE Imagine if any fan could connect from anywhere, at any time, to follow a favourite volleyball team – even while on the move.

During the 2014 world volleyball championships, fans could follow the match live via the tournament’s ‘Match Centre’, with unlimited access to scores, comments, photo galleries and statistics.

Scores and commentary at the same time

fans and technical teams could follow the matches live too, and provide instant feedback.

Journalists and photographers in particular commented on matches, and could upload their summaries and photos. Meanwhile, scores and statistics were updated while the events were still going on.

This new live experience massively increased the levels of engagement and interaction with volleyball fans.

Statistics and photos – live

We used a ‘Live Updates’ technical tool, plus various interfaces to keep fans informed about the games via streaming, photo sharing and statistics.

A personalised system made these innovative and exciting techniques possible.

LIVE COMMENTS

LIVE STATISTICS

LIVE PHOTOS

LIVE RESULTS

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29 MILLION

9 MILLION

9 MILLION

VIEWS

SESSIONS

USERS

USER EXPERIENCE AND DESIGN

Sitemap in DIAGRAM

We needed to make it easy to access a mountain of infor-mation. And our architecture was also designed to take into account each different audience group: the fans, media and national federations.

User journey

You can access the content by searching for a team, match, schedule, or country… or simply browse the site.

We built two identical sites for the male and female cham-pionships, available in English and in the language of the host country. These sites provided all contextual information, news on players, meetings, host countries, volleyball as well as contai-ning press kits, information for purchasing tickets, and more.

A TECHNICAL CHALLENGE?Even greater than the challenge posed by the amount of information the site contained, our real technical challenge was to connect the live game updates with the volleyball information system (VIS) which had been developed by FIVB 20 years before.

• each site is built with Sitecore CMS and .NET

• its mobile application is native iOS

• it also integrates third-party solutions including Spredfast, Brightcove and Gigapixel.

These technical solutions helped us develop reactive sites for each tournament and an iOS app for iPad and iPhone.

LIVE CYCLEThroughout each competition, we made continuous updates or even new versions of the site to keep up with the edito-rial calendar. To manage this pace and continue to meet all emerging needs, we used the Scrum methodology.

RESULTSThe application was downloaded 51,882 times – surely mak-ing it an ace.

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HOTEL INSIDER

Travel recommendations from the pros

Services:Web Design / Concept Branding / Development

CHALLENGEDreaming of a vacation but need inspiration? Relax, Hotel Insider helps you discover unique hotels and travel experiences – curated by travel experts. For this project we created everything from concept to design to development.

RESPONSEThe core idea and purpose of the website is to inspire and help people discover amazing places, handpicked by expert travel curators. Users choose the things they’re interested in and Hotel Insider will curate a selection of content specifically for them

TAILORED TO YOUWhen searching for your next stay, your preferences guide you. The custom Hotel Insider search tool will find the perfect destination that matches your lifestyle, along with bespoke offers and editorial content.

GOOD TO KNOWAn editorial section of the site includes everything from city guides to essentials for your next trip. Beautiful illustrations complement the articles and provide a distinctive, recognisable style.

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HYUNDAI MOTOR DEUTSCHLAND

VIEW FROM THE BACKThe powerful and scalable Kentico CMS was im-plemented, combining ease of use with extensive functionalities and also allows the integration of e-commerce solutions and mobile website version.

MISSIONAs part of Hyundai’s global rollout of new corporate guidelines for the web, Hyundai.de was about to get an appearance and content update. The objective was to create an enhanced dialogue with customers via the website and online services.

SOLUTIONThe re-engineered site has become the central point of contact for the “service-oriented customer dialogue”. This translates into numerous contact options, simplified administration and fast updating of content, all thanks to the Kentico CMS. Campaign Tracking also allows closed loop marketing.

VIEW FROM THE FRONTRich with large images and 360° views with enhanced details, the site upgrades the impact of the models, and allows for greater interaction. Specifications are rapidly updateable and displayed in real time!

Services: Brand Experiences / Content Platform / User Experience Web Building / Web Design

Full speed online experience thanks to the Kentico CMS

THE CLIENTHyundai Motor Company, based in Seoul is one of the five largest car manufacturers worldwide. Hyundai Motor Germany has grown from the production of four models in 1991 to numerous series, from the middle class combi i40 to SUVs.

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I24NEWS

Designing the experience of news consumption on a whole new medium

Services: Brand Experiences / Content Platform / Information Architecture / Web Building Web Design

DNAThe news network i24news launched in Tel-Aviv on July 17, 2013. Its mission: to offer a different perspective on current affairs in the Middle East and on international news.

Since most of the topics it handles have a geo-political character, the network communicates in three languages: English, French and Arabic. Almost a billion households worldwide keep up with i24news. The editorial team consists of 150 journalists holding 35 different nationalities. As such, they truly live up to their network slogan: See Beyond. The 24/7 news network defines itself in four words: independent, international, instant, and Israeli.

CONCEPTNews reporting shouldn’t suffer from any restrictions. Neither technically nor ideologically. Information must be accessible to everyone in real time, and it must be possible to share it freely.

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STRATEGY A new brand experience had to be created and (the experience of) news consumption had to be both improved and stimulated. In less than six months, Emakina developed an interconnected and multi-channel media platform.

A web platform in three languages

i24news offers an improved reading and digital news experience. The network is always up to date with the latest news on every distribution channel. Over a thousand articles and over 1.400 videos have been published already.

CHALLENGE1. Launching the first international network of the 21st

century which natively offers a news consumption experience that is fluid, social and mobile.

2. Offering a publishing tool to journalists that is more simple, centralised and performant.

+ 67K + 10K

+ 20Kfans follow the network’s news

updates via the French Facebook page.

Followers on Twitter.

Tweets.

1500K

35%

sessions/month

session onmobile or tablet.

web.

1500Ksessions/monthiOS App.

betweenSeptember 2013 & September 2015.

700K

+32 000

sessions/month

appdownloads.

Android App.

+260% +150%monthly visits page views

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JAEGER-LECOULTRE

An epic digital experience for the SIHH

THE CLIENTJaeger-LeCoultre is a luxury Swiss watch and clock manufacturer founded in 1833 by Antoine LeCoultre. The company has hundreds of inventions and over a thousand calibres to its name. These include the world’s smallest calibre, one of the world’s most complicated wristwatches and a timepiece with a near-perpetual movement. Today, JLC, part of the Richemont Group, is considered one of the most prestigious watchmaking houses in the world.

Services: Applications Brand Experiences Creative Consultancy Mobile Development User ExperienceVideo Production

THE CHALLENGEEmakina was commissioned by JLC to create a digital experience enhancing the brand for the prestigious annual industry fair, SIHH (Salon International de la Haute Horlogerie). The brief: to create an experience which enhances the brand’s image, conveying ex-cellence, elegance and modernity, with an ‘Astral’ theme, focusing on astronomy, horology and the creativity and artistic know-how of the JLC brand.

THE CREATIVE INSPIRATIONThe key to Emakina’s creative strategy was derived from two sources of inspiration:

• vintage astronomic illustrations to add a feeling of ageless history and elegance;

• polygons and geometric shapes influenced by the latest design of the legendary Atmos clock, to add a touch of modernity.

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Emakina’s creation invited visitors to look up to the sky, where they would be immersed in the vast marvels and mysteries of the universe, while paying tribute to the astral theme. At the heart of JLC stand was:

• an astral-themed inspirational film, projected at the centre of the JLC stand;

• a virtual reality experience using a specially created digitally equipped telescope.

Through these highly creative, elegant experiences, visitors were invited to discover JLC’s astral world.

THE FILMEmakina created an original video that brought together the origins of horology, the astral inspiration and the creativity of Jaeger-LeCoultre, embodied in the astral theme. The emo-tional dimension of the video was generated by an epic and uplifting original soundtrack.

THE TELESCOPETo immerse visitors in the JLC astral universe, we created a digitally equipped telescope with a virtual reality application activated on an iPhone 6+.

Looking through the telescope, visitors can discover the Milky Way, the planets of the solar system and the astral watch collection. By moving the telescope, their point of view changes thanks to a gyroscope and a compass.

Seven graphical layers enriched the application, enabling visitors to see all the elements in 3D. JLC’s astral stand became a virtual planetarium - a totally immersive experience.

THE EXPERIENCE LIVES ONAfter the huge success at the SIHH, JLC asked Emakina to create a twin telescope to travel and amaze the world.

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KARL LAGERFELD

The digital orchestration of a brand, as well as a state of mind

Services: Strategy / Web Design Information Architecture / Brand Experience / Creative Consultancy Direct Marketing / Mobile Development Social Media / User Experience /Video Production

DIGITAL DNAThe famed fashion designer popularised the concept of ‘mass-tige’. Karl Lagerfeld brought together mass consumption and prestige by launching a brand exclusively on the Internet. Karl Lagerfeld has collaborated with brands as diverse as Coca Cola Light, H&M, Mattel and Volkswagen, yet retained his image as a visionary creator, always leading the way and constantly reinventing himself.

Understanding the consumer craze for luxury online, Karl La-gerfeld targeted the general public and people who wanted perfection but also accessibility. To meet this challenge, the creator and his marketing agency needed to bring on- and off-line communities together, reconciling the digital and physical world and introducing the geek to the chic.

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CHALLENGEThe meeting points between Karl Lagerfeld and the communities who inspire him needed to be rich, intense and spontaneous, so we wanted to organise some very special events and soirées.

The Karl brand combines the designer’s passion for modern design and the Apple products that he uses himself to design and create. The prolific creator wanted to offer collections via the internet, plus a series of encounters between consumers and his creative side. So his launches and development events needed to attract both fashionistas and digital communities through ambitious installations combining digital elements, street marketing and ‘happenings’.

LAUNCHAt the opening of the LeWeb 2011 conference, the largest digital gathering on the calendar, Karl Lagerfeld and Emakina announced the upcoming launch of his new line of clothing and accessories – sending his name buzzing across social networks.

The collection would be available exclusively on the online sales site net-a-porter.com, a luxury e-commerce platform par excellence. It would then be revealed in five pop-up stores equipped with a mobile augmented reality application, in the cities of Paris, New York, London, Berlin and Sydney.

During the 2012 fashion week, the brand organised a private launch dinner bringing together the crème de la crème of global fashion names. These guests viewed the collection on a custom-made Emakina app installed on special iPads engraved with the profile of Karl Lagerfeld. This was one of the first times Apple agreed for its logo to be used alongside that of another brand.

COMMUNITY BUILDING To launch a premium brand in the 21st century means building it around the beating heart of digital. So the designer and Emakina put in play different points of contact and communities that already had groups of spontaneous fans. By structuring the designer’s community through social networks such as Face-book, Twitter, YouTube and Instagram, the agency connected up a public of millions. Today, more than one million people follow Karl Lagerfeld and read the news about his brand and his many collaborations.

While most fashion brands think about their distribution chan-nel first, the Karl Lagerfeld brand re-invented itself by making retail, the internet architecture, social media and the brand direction work together.

IN-STORE LAUNCHKarl Lagerfeld and Emakina dreamed up a series of digital innovations for concept stores kitted out under the designer’s artistic direction. Designed for 21st-century visitors, this unique boutique network is a powerful platform where customers, the brand and communities of fans and inspirations interact. Each store offers visitors a genuine, immersive experience at the heart of Karl Lagerfeld’s universe.

During 2013 fashion week, we managed a per-fectly-integrated launch on social media networks – with teasers posted on Twitter, Facebook and Instagram – and a blogger event where these fans could discover the shop and take part in the in-store experience. The opening night was broadcast on the brand’s Facebook page and the Karl.com site. The designer also responded to questions from the Twitter community via live tweets sent out from the @Karllagerfeld account and to the livestream camera.

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Karl’s booth

A touch screen in every dressing room allows customers to immortalise their look with a photo, apply a filter ‘in the style of Karl’, and share this with their friends.

Karl’s book

Visitors are invited to share their impressions, write about how they feel about the brand, or simply leave a message for the designer on the in-store digital GuestBook. They can also surf the Karl.com website, take pictures of their favourite products and share all of these experiences on social networks.

The kollection

Mini iPads are interspersed with the clothing racks to offer visitors a chance to explore all of the looks from the collection. They can take their time to browse through everything and share what their heart most desires with their social networks.

The most exciting part of this new opening is that the store will also

double as a virtual window to Karl Lagerfeld himself.

Trend Hunter

KARL STORE WORLDWIDE Since February 2013, Karl Lagerfeld and Emakina have rolled out more than 10 shops worldwide. So you can enjoy the Karl Lagerfeld digital retail experience in international cities including Paris, Beijing, Berlin, Shanghai, Amsterdam, St. Petersburg, Antwerp and Istanbul.

AWARDSIn 2013, Karl Lagerfeld and Emakina won the top prize in the retail category at the Grand Prix Stratégies / Amaury Medias du Luxe contest, as well as an award for Best New Store / Refit from WGSN, a world authority on style and design which organises the Global Fashion Awards.

These awards were a well-deserved accolade for the digital strategy at Karl Lagerfeld’s new concept stores.

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Unveil the Cooking Chef gastro experience

KENWOOD

Services: Brand Experiences / Content PlatformDirect Marketing / Information ArchitectureWeb Building / Web Design

FOODIE DNAKenwood has been revolutionising the world of cooking for over 60 years, using its expertise and technological innovations to make food processors worthy of great chefs.

CHALLENGEKenwood wanted to refresh its Cooking Chef site to provide future users with clear information on its flagship product, encouraging them to test it, explore online demos and share their ideas in the Kenwood fans community.

STRATEGYEmakina mulled over the way that cooking enthusiasts influence their community with the help of the Cooking Chef to develop its brand experience strategy.

This new online platform seeks to turn product users into am-bassadors, retain customers and attract new fans.

There are two areas of community engagement:

• A melting pot of recipes created and shared by users show-ing what they can achieve with the mixer, and giving them a public space for expression and creativity.

• ‘Le Club’, a special group of the biggest contributors to the website who are rewarded with this rank.

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ENGAGEMENTLe Club, an exclusive group for Cooking Chef users, has been completely redesigned as a game. Every action that feeds the community of users – while fuelling your passion for cooking – earns points: publishing a recipe, nominating a favourite, posting a comment, or liking a recipe.

Members of the club roll up their sleeves’ get involved, and can also follow one another, thus making new friends with similar preferences.

DESIGNThe design combines sophisticated information with an interface that is easy to understand, and also offers educational input. It reflects the brand’s pure, high-tech approach, while dipping users in the appetising world of haute cuisine.

Emakina used focus groups to optimizse the site, making it as easy as possible to navigate, especially when used in the kitchen.

1200 accounts created

140 recipes created

by users

14 comments

2850 unique users

IN THE FIRST MONTH AFTER LAUNCH.

24,000 Facebook fans More than 1 million views via YouTube

EXPERIENCEThe platform developed by Emakina uses responsive design so that it can be used at any time, anywhere.

Users can look up recipes via a search engine that gives detailed results but also proposes dishes based on the users’ own tastes and preferences.

They can add recipes to a list of favourites, look through the ingredients and follow the instructions on their favorite device.

The site can also access customer data, generating product guarantees and complementing Kenwood’s customer relationship management system.

COMMUNITYThe site is fully connected to social networks, and is also linked with official Kenwood contact points.

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KIPADIREKT

New e-commerce platform

CLIENT Kipa is one of the market leaders in Turkish retail, with 200 supermarkets and more than 9,600 employees. The company belongs to Tesco, a multinational company with headquarters in the UK that operates grocery stores and sells retail goods.

Tesco is active in 13 countries, has millions of cus-tomers and is one of the world’s top three retailers.

BRIEFKipa already had a fine e-commerce strategy in Turkey that aimed to reach consumers through a high quality, reactive website.

The company decided to go even further in the digital world, and turned to Emakina to create a new digital experience at kipadirekt.com, the site where Tesco Kipa stores sell non-food products online.

Services: e-commerce / Mobile Development / Consultancy / Web Design / Strategy

RESULTSEmakina developed the kipadirekt.com in fewer than 10 weeks to meet all of the company’s needs and objectives. The Tesco Kipa site offers a faster shopping experience (anytime, anywhere), reach-ing more customers and selling a wider range of products. In just a short amount of time, Kipa has already increased sales and web traffic to its site.

SEO

Brand awareness

Information Architecture

Responsive

DESIGN & RESPONSIVENESS We invested great time and effort in ensuring ki-padirekt.com is attractively designed and easy to use. Products are carefully laid out on a grid, the colours are harmonious, and the page has a lively and attractive feel. The responsive design adapts to the visitor’s behaviour and the layout adapts to the size of each user’s screen, orientation and platform.

THE STRATEGY To increase customer numbers and direct sales in remote areas, Emakina worked with Tesco Kipa to create a new, responsive e-commerce site. We also built a powerful online marketing strategy, top infrastructure and introduced SEO techniques. To offer a wider range of products, we introduced integration with supplier sites. Emakina also worked on increasing brand awareness by boosting the number of visitors and use of the site and sales.

STRUCTURE To create the best return on investment for Tesco Kipa, and deliver the best user experience for its customers, we made it easy to search and find products, encouraging people to confirm purchases rather than abandoning their basket. These priorities guided our site map, navigation style, and user-ori-ented directions on all platforms.

TECHNOLOGYThe site was developed on Magento (an open source platform that is particularly suited to e-commerce), with a number of customised modules and the scope to develop new functions. We exploited the full potential of HTML5 to create a completely interactive experience, and used Amazon Web Services for the best site performance.

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NIKE PARIS 10K

An augmented running experience

DNAIncreasingly accessible and favoured by social and digital enthusiasts, running continues to climb up the ladder of the most connected and shared sports. Nike accompanies its clients through an increasingly global experience.

CHALLENGENike is one of the main organisers of the Paris 10K inner city race.

The brand wished to improve the experience of running in this epic run, a highly awaited event in the running calendar, in order to turn it into a global, connected and fully digitised experience.

CRMOur email campaign, informing participants about the practical details of the race, was immensely effective.

• D-6: 9901 emails / 83% opened / 20% clicks

• D-3: 9885 emails / 81% opened / 26% clicks

• D+4: 8281 emails / 82% opened / 87% clicks.

In the last email, contestants received a personalised video displaying their race times.

STRATEGYEmakina wanted to take things one step further and offer participants an augmented running experience. The ecosystem and devices put in place offer real time benefits to the runners. From the online regis-tration through to sharing of runners results by video after the race, the entire experience was re-worked to bring an added emotional intensity to the event.

Services: Brand Experiences / Strategy Web Building Web / Design

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An iPad app was developed for the Nike staff, welcoming the runners at the sports village on collection of their numbered race bibs.

In addition to providing online registration and race-related information, Emakina set up a live time and performance reporting, displayed on the platform during the race.

PLATFORMThe event platform was designed to be fully responsive, for an optimal experi-ence across all devices. This facilitated a maximum number of participants to register, obtain all the required practical information, and get advice on gear and training tips before the race.

RESULTSThe event’s success increases yearly: race places are sold out faster each year (18 days in 2014, 20 in 2013 and 30 in 2012).

Paris’ inner city 10K race is an important event on the runners’ calendar, with many coming to beat their personal bests and proudly sharing their result with the community.

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ORANGE FOUNDATION

Turning a cultural event into a total experience

Services: Brand Experiences / CampaignInformation Architecture / Social Media Strategy / Web Building / Web Design

DNA‘La Nuit de la Voix’ is an annual artistic event, organ-ised by the Orange Foundation, to promote music in all its aspects and stylistic expressions.

Through its patronage the Foundation encourages and supports numerous artists from all walks of life, bringing them together for the annual concert evening at the Théâtre du Châtelet in Paris.

CHALLENGEThe mission was to create a unique and premium communication concept in order to promote this major event for the Orange brand and its foundation.

This edition should offer a unique experience engaging the online community and reaching a broader audience.

EVENTThe Châtelet concert was broadcast live on the event website and on the classical music radio, extending the audience to a wider base of classical music fans.

DESIGNA visual identity was declined across all touchpoints to give coherence to the whole event experience.

175K views For the ‘Nuit de la Voix’ teaser

2000 Event invitees

9000 Live broadcast viewers on dailymotion

RESULTS

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PLR GENÈVE

Multi-media campaign for Parliamentary and Government elections

THE CONTEXT: AN UNPRECEDENTED SITUATIONFor the first time, the first round of Parliamentary and Government elec-tions in Geneva were to take place simultaneously. It’s the second round of voting which delivers a majority and establishes the Government.

This was also the first cantonal campaign for the Parti Libéral-Radical (PLR) since the merger of the Radical Party and the Liberal Party in 2011. The PLR formed a coalition with the PDC, the second centre-right party in Geneva.

CHALLENGE: POSITIONING THE PLR AS A RESPONSIBLE LEADERA key strategic challenge was to reassure voters that the merging of the two parties would enrich the offering: with a reinforced commitment and greater experience.

Also, it was important to position the PLR as a party of government: provide a sense of leadership and responsibility in the face of the extreme left and right.

An additional practical challenge was to produce and deliver multi-media products within four days following the first round, based on the strategies defined by the two parties.

THE APPROACH: EMBODYING COMPETENCEThe approach was candidate-focused, highlighting experience and skills. Candidates were grouped according their areas of competence. A voter-centric communications strategy, directly responding to people’s concerns.

Services: Brand Experiences / Hosting Solutions Integrated Campaigns / Strategy / Video Production / Web Building

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FEATURE: INTELLIGENT CONTENT DELIVERYA careful analysis and profiling of voters was produced, using mapping software, voting behaviour history, geographic and socio-economic data. Using these insights we were able to develop a spot-on media plan, with a strategic selection of content and placement of billboards, based on geographic profiling of target audiences.

In the same way, our CRM strategy pro-duced an email newsletter campaign which was equally well targeted.

In this way the presented candidate and subjects were completely aligned with the interests and needs of the audience.

ONLINE & OFFLINEDuring the 6 months of the campaign the output was enormous:

• immediate turnaround of live news updates and video reports;

• 32 different newsletters distributed (using Selligent and Mailchimp);

• for the 1st and 2nd round, (two distinct campaign periods with distinctive materials) 2 brochures, each with a 220,000 distribution, 2 public transport poster campaigns, 2 (street) billboard campaigns;

• 30 campaign field operations - of branding, flying, merchandising;

• and the grand finale: the branding, video and photographic reporting for the main campaign event.

RESULTSThe PLR was victorious at the Government level and maintained its position as leader. 2 PLR candidates were elected head (7 in total were elected). We created a high visibility campaign, with the messages referenced in the regional media.

Our achievement was the implementa-tion of a highly complex brand strategy supporting the campaign messaging; the creation and production of a vast array of tools and materials, relevant and appreciated by the candidates; a smooth production and delivery process, enabling the campaign to progress in a perfectly controlled manner, over the schedule of 6 months.

OUTPUT: AN ARRAY OF CONFIGURABLE CAMPAIGN MATERIALS

We developed a panoply of configurable campaign materials, to be able to present individual candidates, leaders and various groups separately. Retaining common elements, we were able to provide vari-able content and form to accommodate the different requirements, formats and materials for different media: print, web, social media, TV, radio, events.

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BRIEFTo create a new e-commerce platform that would give visitors from around the world an online ex-perience of walking through a Rituals store. The challenge was to achieve this within three months, during a busy, pre-holiday period.

RITUALS

Services: Web Design Information Architecture Applications / e-commerce Content Platform / Hosting Solutions / User Experience

Your daily rituals start online

OUR MISSIONWe developed a fresh-feeling e-commerce platform to inspire Rituals fans around the world.

Now, visitors can order their favourite products in a few clicks via their computer, mobile or tablet.

DISCOVER…Rituals products help you take a little more care of yourself by transforming mundane daily routines into genuine moments of pleasure.

On the site, you can discover the wealth of history behind each Rituals collection, and the traditions, wisdom and myths that inspired them. Finally, you can order every product or collection in the range with a few simple clicks.

IT’S ALL ABOUT THE LITTLE THINGS (AND LOTS OF THEM…)• There are more than 600 products available in the

online shop, from body and face care to clothes. It also offers scented candles, fine fragrances, make-up and even tea

• The site is available in three languages and is accessible from 16 European countries

• Rituals’ platform was designed so that it can easily be rolled out to other countries outside Europe.

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CHALLENGEOur main challenge was to develop a platform to tell the story of Rituals products while also satisfying the demands of the business, including the needs of the marketing team, business analysts, content and product managers, developers and designers.

So we created an international e-commerce plat-form, available in different languages, while also allowing each country to employ its own methods of payment.

In addition, the site also fulfils the national legislation requirements, such as the information that must be declared for each product in different countries.

A platform for e-commerce will see many different user journeys. So our platform optimises the journey for each specific kind of customer.

TECHNOLOGYRituals’ e-commerce platform is based on Demandware soft-ware. This means that it is a scalable e-commerce platform that can support different channels and brands at the same time. It is the ideal option for large companies that may wish to expand their selection. Online developments mean that retail software can be adapted quickly and accurately, while still ensuring data is secure. Demandware offers an excellent level of support and flexibility to achieve this.

PERFORMANCEWe rely on reports and analysis, and this crucial feedback allows us to develop our platforms. It helps us to understand what is going on, and how behaviour varies amongst different sub-sections of site visitors. We evaluate the acquisition of traffic and overall site performance using periodic statistical analysis and reports.

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Services: Content Platform / e-Commerce / User Experience / Web Building Mobile Development

we expected more for this year’s action. In order to achieve this, we built an intelligent reservation system linked to a responsive booking website. For the guests, keeping the experience fun is always key: they expect a seamless navigation and easy reservations, modifications and cancellations.

A GOOD OVERVIEWWith so many reservations, the action was quite bold for the restaurateurs. With all reservations being managed in real-time, there was no room for mishaps, and maintaining a very clear and reliable overview was utterly important. The restaurateurs were thus assisted in the best possible manner by the SeatMe reservation system.

SEATME

AH restaurants’ yearly promotional action

THE COLLABORATIONAlbert Heijn took care of the communication and visitors, IENS managed the partaking restaurants, the chefs prepared the food and Emakina created the platform that allowed making reservations on the go.

THE SEATME SYSTEMThe action’s site is linked to the IENS SeatMe guests database, along with CRM tools, table planning and real-time optimisation of availabilities. This combi-nation ensured that all new clients could also enjoy the restaurateurs’ services in the future.

BON APPETITAll in all, we managed to offer a seamless experience to a million happy clients. The combine efforts of AH, IENS, Emakina and all partaking restaurants can easily be called a great success!

RECORD-BREAKING AMOUNTS OF RESERVATIONS, YEAR AFTER YEARAH restaurants’ yearly promotional action – which sees old-fashioned stamps collected in order to receive a second, free three-courses meal – has become a solid tradition, having spread from Holland to the whole of the Netherlands.

STARTING POINTIn order to reiterate this largescale campaign’s suc-cess every year, the challenge was clear: successfully managing hundreds of thousands of reservations. Last year, we reached a million reservations, and

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SMART ENERGY

Energy consumption control at your fingertips

Services: Applications / Brand Experiences IA / Mobile Development / User Experience Web Design

THE BRIEFDevelop an iOS and Android app to remotely control Electrabel’s Smart Energy tools, embodying the spirit of the technology while offering a great user experience.

USER CENTRIC DESIGN Electrabel’s Smart Energy is a tool helping users to manage their energy consumption, by measuring and controlling their home appliances and heating systems via their smartphone.

A tool limiting energy consumption offered by an energy supplier is really something to admire. We thus had to match the gesture and deliver the app simultaneously for Android and iOS users, instead of taking the easy way: phasing development (devel-oping the app for one OS first, then for the other).

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EFFICIENT USER INTERFACESmart energy requires a smart interface. We de-signed a totally unique, intuitive, and cool mobile interface for the energy controls, mimicking a real-life thermostat controller.

ENERGY REMOTE CONTROLThe app allows users to remotely control any appliance in their home connected to the special ‘SMART ENERGY PLUG’, as well as the thermostat

AN INCREDIBLE USABILITY SUCCESS FOR AN INCREDIBLY USEFUL TOOL!

DEVELOPED FOR IOS AND ANDROIDAlthough we would normally recommend a phased development approach for different platforms, time was of the essence. So we adopted a simultaneous development schedule for both iOS and Android.

We opted for a fully ‘native’ development approach, using the best of iOS and Android SDK.

Details of our multi-OS and multi-screen compliance:

Requires iOS 5.1 or later.

Compatible with iPhone, iPad, and iPod touch. This app is optimised for iPhone 5.

Requires Android 2.2 or later.

In terms of user experience, it’s super intuitive: you actually feel that you’re controlling your heating system in real time.

of the heating system. We also created a way for users to configure their preferences for holidays, weekends, etc., as a lifestyle preset.

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A home for every child

SOS-KINDERDORF

Services: Content Platform / IAUser Experience / Web Building / Web Design

STARTING POSITIONThe new website had to meet modern creative and technical requirements, while improving access for potential donors as SOS-sponsors. In order to reach these goals, the design and functionality of SOS-Kinderdorf.at needed to be updated.

SOLUTIONThe SOS Children’s Villages website was redesigned with a focus on clear information structure and user-friendly processes. The design was adapted to match the NGO’S objectives with a fully responsive, high-end presence on all digital devices.

MARKETING & FRONT-END BENEFITSFriendly children’s drawings, clear, colored icons, large images, and a prominently placed news section convey SOS Children’s Village’s emotional message and help attract new SOS-sponsors.

TECHNOLOGY & BACK-END BENEFITSThe content of all international websites was migrated to a Kentico Enterprise Marketing Solution.

This technology added a broad range of extra pos-sibilities for SOS-Kinderdorf to analyze and improve their online actions.

THE CUSTOMERSOS-Kinderdorf (SOS Children’s Village) was founded in 1949 by the Tyrolean Hermann Gmeiner. The association helps underprivileged and orphaned children.

Started with the construction of the first Children’s Village in Imst (Tyrol, Austria), SOS Children’s Villages has since contributed to help disadvantaged children in 133 countries.

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STARWOOD GOLF

Starwood scores a Double Eagle

Services: Web Building / Web Design Brand Experience Brand Content / Social Media

FEEL THE GREENThe Golf website developed for Starwood Group highlights the high-end qualities of the leading hotel and resorts’ properties. You can feel the green and pick from the broad choice of offers, move to the Golf Collection and search African, European and Middle Eastern golf resorts.

Animated and region-specific search engine

Along the way, the country and venue portfolio displayed on this niche website will grow, making the search per country or region that is already available even richer. The original animation of the golfball finding its way from the top of the page to the hole at the bottom adds just the right touch that appeals to any golfer.

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A COMBINATION OF AUTOMATED INPUT AND HANDMADE PRESENTATIONSThe presentation has a standard reservation proce-dure showing an intro with large beautiful images of the hotel, the courses and extra visual content. Although this frame is standard, it can be adapted when the need arises for instance in the case of a major tournament hosted by the venue. The combination of automated input and handmade presentations works like a charm. The Drupal based CMS proves to be a success, feeding content from other websites and capturing data.

Plan your own golf escape in a few clicks

What are you waiting for to plan your own golf es-cape? With this website, updated every four hours you will find exactly what you are looking for. In the SPG Golf Collection tab, you can select some of the finest golf venues in the world and see the current weather along with guest reviews and extra information. In certain cases you’ll find details of the holes and experience the course via the integrated videos and photos.

A FRESH AND DYNAMIC RESPONSIVE DESIGNThe Emakina team created the archi-tecture, development and design. Large visuals and integrated large video inserts (managed via the video platform Bright-cove) make the website freshly green and dynamic. The Drupal module reads the video source material and adds it to the perfectly appointed places. It is also immediately responsive so mobile and tablet experiences are perfect.

BOOKING HAS NEVER BEEN EASIERThe Starwood Hotels can upload and edit the infor-mation themselves thanks to a fluent Drupal website and its content management system. The data then is centrally run by the webmaster making it also possible to activate ‘Book now’ links which drives the user to the booking engine on the Starwood site.

CONCLUSIONThis initiative is another example of Starwood’s con-viction that in addition to the tradition hotel branding, the time has come to create a strongly-branded identity for targeted audiences and a segmented approach that their customers deserve.

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THE SWISS POST BOX

Out of the boxe Postal service

Services: Applications / User Experience Web Building / Web Design

THE CLIENT

Schweizerische Post AG (Swiss Post) is the nation-al postal company of Switzerland and one of the largest employers in the country. The company is divided into three branches, of which Post CH AG is responsible for the communications and logistics market.

THE REQUESTEven in the Digital Era, the classic mailboxes often fill up quickly. Some content is simply paper waste, but a lot is still important. Swiss Post has virtualised this process of sorting the mail, in collaboration with the experts of Emakina.AT.

OUR SOLUTIONThe Swiss Post Box is the secure electronic equivalent of the physical mailbox. It gives customers easy access to their physical mail, anytime, anywhere. The Swiss Post Box can also be used in a mobile version, as an iOS app for iPhone and iPad.

MARKETING & FRONT-END BENEFITThe multilingual website is accessible to all, as required by the company policies on user- friendliness and accessibility. It is a fine example of structured user guidance and clear functionality. Practical features like the integrated address book and e-mail notifications complement the scope.

TECHNOLOGY & BACK-END BENEFITFor secure.swisspostbox.com, the agency designed and implemented the user-friendly front-end, with easy registration, secure login, multiple functionalities, and the mobile application version. It also took care of the customer care back-end, allowing fluent support, monitoring, and reporting.

With the Swiss Post Box, we enable Swiss Post to benefit from the paradigm shift towards electronic mail, while providing customers real added value.

Rainer Friedl, CTO, Emakina.AT

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CHALLENGETalkPool are a leading provider of connected services, an explod-ing market where innovation and creativity combine to create new, smarter solutions. We were tasked with creating a brand that matched TalkPool’s innovative nature.

RESPONSEThe identity is built around connectivity, the essence of TalkPool’s DNA. This theme runs through the new TalkPool brand, from the symbolism used in the lockup to the interconnecting nodes implemented in the brand applications.

APPLICATIONThe new TalkPool brand was then developed across a range of applications that spanned digital, print and motion graphics.

WEBSITEThe new TalkPool website presents complex information to viewers in a simple and straightforward way, through the use of clean design accompanied by iconography and photography.

Services: Branding / Development Web Design

TALKPOOL

New visual identity and website for TalkPool

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THE BAVARIA STORY

Collaborating across the whole spectrum of national and international, marketing, digital and POS activity.

Services: Applications / Hosting Solutions Social Media Strategy / Web Design

AN EVOLVING RELATIONSHIPA single encounter with a leading international beer brand de-velops into a complete relationship. It started with a website, and one thing led to another, so now we are collaborating across the whole spectrum of national and international, marketing, digital and POS activity.

WEBSITE: A BEAUTIFUL STREAMLINED EXPERIENCEThe mainstream Dutch brewer with a worldwide audience needed a new web presence, adapting to its varying local cultures and markets. Something new, different, and in-line with their renewed branding. They wanted a springboard for their social media activity, rather than a destination site.

We created a visually strong, easily navigable, stylish and still light hearted information site (the sleek parallax design was completely innovative at the time of launch.) The content adapts appropriately to different markets and users and even different times of day. That’s how the cultural sensitivities of more than 120 countries are catered for! And the boring but necessary stuff is kept out of the way.

But as a springboard, rather than destination site, visitors get enticed away early, off to Facebook.

MOBILE APP: BAVARIA BABESWhat could be more exciting as a Bavaria promotion for the European Football Championship than a team of beautiful women? Our mobile app teased the fans into snapping themselves alongside one of the babes. Now that’s something to Tweet about or post on your Facebook account!

EVENT SITE: CAN’T RESIST THE ZOFESTIVALWe also built the site for the annual music festival hosted by Bavaria at their own brewery. Completely different in design and feel, it more than serves the purpose. It’s a great tease for the exciting event - and a success in ticket terms.

COMMUNITY BLOG: TMLI... A NEW TAKE ON AN OLD FAVOURITE: ‘ZO’We created an independent community blog, full of rich, hilarious and hugely viral content, to breathe life and give meaning to the new baseline for Bavaria in the Netherlands - “That’s more like it” (an English translation of “Zo”, the previous Dutch baseline).

That’s More Like It (aka TMLI) is a blog featuring photo and video posts of re-cord breaking feats, from mad sporting achievements to unusual uses for spaces.

The brand-neutrality certainly contributed to its viral success, with half a million views in the first week of launch.

SOMETHING TO CELEBRATEOur relationship has grown from supplier to digital partner where we can work successfully together on building their brand experience, and having a direct impact on business.

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THE SOUND OF EUROPE

Emakina creates the world’s first crowdsourced singing voice app

Services: Applications Content Platform Hosting Solutions Mobile Development User ExperienceWeb Building

A EUROPEAN MOBILE SING ALONG EXPERIENCETele2, the Official Mobile Operator of the 2016 Eurovision Song Contest launched ‘The Sound of Europe’, the world’s first crowdsourced singing voice, calling for openness and love for all. Emakina’s team in Sweden made the dream come true... ‘One voice made of thousands - for all the people that are shut out. For openness. For Love. For Everyone. ’A new song was created for the project, specially produced by Sweden’s Pontus Winnberg, known for work with Madonna and Britney Spears, Miike Snow, Avant, and Amason.

TELE2, MOBILE PARTNER OF THE 2016 EUROVISION SONG CONTEST The 60th Eurovision Song Contest once more cel-ebrated music and friendship across borders, at a moment when Europe needed to remember how music can unite us all. Tele2 thus launched ‘The Sound of Europe’ to unite people from the whole world via one song - and their mobile phones.

The concept, invented by Edelman Deportivo, was developed by Emakina into a powerful web and mobile phone (iPhone and Android) experience. The Eurovision Broadcasting Union promoted the app, with TV ads and a teaser film. Facebook ads also boosted participation from mobile singers everywhere.

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EMAKINA, A FULL HARMONY USER EXPERIENCEEmakina designed the website and the mobile apps, closely following the graphic chart proposed by Tele2. Fonts, sizes, colour codes, and the whole visual style matched the campaign’s other expressions. Of course, the team added its web and mobile art touch to the look and feel of it all.

Social media were very prominent on the website, with immediate calls to action to download the app for your mobile phone, listen, participate, and share. And of course, the Tele2 and Eurovision branding were present during the experience.

The app’s fun factor, its user friendliness and the overall feeling of being part of a massive community, perfectly matched Europe’s main musical media event’s spirit. As a bonus, you could sing for a good cause: royalties from the song were donated to people in need through Radiohjälpen.

WELCOME ON THE CAMPAIGN’S WEBSITE, DESIGNED AND CREATED BY EMAKINAThe website thesoundofeurope.com, presented the idea and the video introducing the song and its lyrics. Banners lead to the fast download on the App or Play Store, so you were ready to try out the experience in no time. The website also featured the result of all mobile singers together; each added a new voice to the giant choir called Europe, so the song grew with every person joining in.

SHARE YOUR SOUND FOR EUROPEOnce you submit your tune, you can start sharing your video, using a se-lection of social media options. When you submit your file to the central server, your video is transformed into an audio file, that is added to the back-end server, developed by Emakina (in PHP). This system collects all the audio files and ‘cleans them up’, optimizing and transcoding the file. Then it processes all the data, to merge it with all other recordings to create a new united ‘The Sound of Europe’ file. Back on the miniwebsite, you can listen to the latest version, collected from the back-end after every 25 new recordings. You can select the recordings per country, so you can compare your country with its singing neighbours!

GET THE MOBILE APP AND RECORD YOUR SONG VERSIONEmakina created native apps for iPhone and Android. After logging in and confirming your location, you could listen to the song and learn the words with the fun Karaoké animation, imagined, designed and created by Emakina’s team in Stockholm. Now you were ready to record the chorus or the whole song. While you were singing, your phone’s front camera filmed the action, and the app saved your video on your phone. You could always decide to do a new take, until you were happy with your performance, and then enhance the result with the sound edit function, to add effects like reverb and delay.

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BACKGROUNDThe Volkswagen strategy is based on the ‘Think Blue’ concept – a way of positioning the manufactuer as sustainable and environmentally friendly.

In Belgium, VW has historically created strong links with young people, culture, music festivals and concerts in general.

WHO’S DRIVING HOME? THE EASIEST WAY TO GET ABOUTOur challenge was to create a platform for con-sumers to share lifts to events in their quality cars, accessible in three languages and primed and ready for the summer months.

The service needed to be quick to understand, easy to use and capable of throwing up speedy results. So we created a 3 step process (Meet, Drive, Party) for fans who wanted to get out and about in shared transport.

PROFILE CARD AND BADGES

Users can easily register as a driver or as a passenger looking for a car, do their research on journeys and communicate with other drivers or passengers about upcoming events.

Thanks to the fully integrated Google Maps function, users can also find their way more easily!

There is also a chat function and a fun badge-based ranking system for drivers, cars and passengers.

VW DRIVES MUSIC

Services: Web Design / Information Architecture / Applications / Direct Marketing / Mobile Development User Experience / Web Building

Share a road trip with other music lovers

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CREATING A COMMUNITY PLATFORM AND KEEPING PEOPLE ON BOARDWe came up with a complete, easy-to-use service that is invaluable to users, with reservation man-agement, modification and cancellation features, messaging, alerts and reminders. It’s also a valuable investment for VW, because it incorporates a cus-tomer relationship management system and data collection facilities.

Lots of support

Our custom made, high functioning work platform has a responsive design and includes a.NET frame-work, web services, CRM, API and mobile apps for iOS and Android.

.Net Web Services CRM

API Mobile Apps

EFFICIENT LONG TERM THROUGH EASY ADMINISTRATIONIn addition to being very user-friendly, Emakina’s system is easy for VW managers to administer in the long term. There’s a simple set of moderation tools for the administrator to manage the site, as well as an option that merges duplicate requests.

Sophisticated reporting tools make it easy to identify areas for improvement in the future – just like a well-serviced engine.

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WOLF OIL CORPORATION

Bringing an invisible brand to market

Services: Branding / Campaign / Information Architecture / Web Design

CLIENTWOLF is one of the largest European specialists in blending motor oil. However they were virtually invisible to the end consumer. Their sales channels were OEM’s (original equipment manufacturers), spares distributors, after market players and private lable operators.

They saw an opportunity to launch a consumer facing commercial business in 60 countries (to add to the existing channels) and were ready to take the plunge.

CHALLENGEThe challenge was huge: How to (re-) launch a brand in such a crowded market?

CONCLUSIONWolf definitely needed to create a new dynamic amongst distributors, to be in a strong position to reach the consumer. It was imperative to add value - to establish a mental monopoly!

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BRAND DEVELOPMENT

Mission framing and analysis

Before embarking on the task, we undertook a full analysis of the market and competitive situation. We needed to get inside the brand, their (pro-spective and existing) consumers and the distributors in-between, to be able to fully assess the scope of the project ahead.

Brand definition

The research we carried out around the brand and the products yielded intel and insights that provided the springboard for our teams to develop a complete brand universe befitting the market challenges of the client. From identity definition to positioning to visual guidelines to editorial policy and tone of voice to logo design, our teams delivered a comprehensive definition of the brand to successfully address the client’s strategic intent and operational reality.

Concept and design

Based on the defined brand, we were able to develop stunning creative concepts which are unrivalled in the motor oil market. But beyond the core visual identity, the qualitative consumer research aided the development of the product naming strategy as well as packaging design.

SALES SUPPORT ECOSYSTEM

Digital platform -documents - POS materials

The next step was to consolidate the newly generated awareness, interest and confidence in the brand. We needed to make sure that Wolf products were front of mind and front of shelf. To make this happen, we created an amazingly easy to use and complete online platform providing distributors, sellers, intermediaries with all the documents, visuals, and POS materials.

COMMUNICATE THE BRANDThe next step was to get out into the market place. The intermediaries were the key. We developed a range of beautiful and intelligently produced materials, designed to expose, explain, reassure, capture and convince the mass of distributors - standing between the product and sales!

The completely overhauled and rejuvenated brand was communicated to the distributors and media, with the help of a brand book, product book, film, press book, welcome pack and communication pack. All carefully shared at the right time and place, and at key industry events.

RESULTSWhat an amazing challenge to have been given. We surpassed it with flying colours. We produced an absolutely stunning and strategically developed brand which went on to excel all sales targets across 60 markets.

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EMAKINA.TR

Adress Dokuz Eylül Üniversitesi Tınaztepe Yerleşkesi DEPARK Beta Binası Doğuş Cad. No:207/AG Floor:1 Office:111 Buca-İzmirVAT TR 7730 319 428Tel +90 (232)446 05 57E-mail hrturkeymakina@com.trWebsite www.emakina.com.trFacebook www.facebook.com/Emakina.TR

EMAKINA.SE-DBG

Adress Fiskargatan 8 11620 Stockholm SwedenVAT SE 5567 8459 4501Tel +46 (0)76 178 50 48E-mail hello@emakina.seWebsite www.emakina.seFacebook www.facebook.com/EmakinaSE

EMAKINA CENTRAL & EASTERN EUROPE

Adress Weyringergasse 30 A-1040 Vienna - AustriaVAT ATU 6516 3155Tel 43 (1)31 567 21 0E-mail office@emakina.atWebsite www.emakina.ceeFacebook www.facebook.com/emakina.ceeTwitter twitter.com/EmakinaCEE

EMAKINA.BE

Adress Rue Middelbourg 64A 1170 Bruxelles BelgiumVAT BE 0463 478 965Tel +32 (0)2 400 40 00E-mail think@emakina.comWebsite www.emakina.beFacebook www.facebook.com/Emakina.BETwitter twitter.com/EmakinaBE

EMAKINA.FR

Adress Boulevard de Sébastopol 84 75003 Paris FranceVAT FR 64 413 998 410Tel +33 (0)1 44 54 52 80 E-mail hello@emakina.frWebsite www.emakina.frFacebook www.facebook.com/Emakina.FRTwitter twitter.com/EmakinaFR

EMAKINA.NL

Adress Danzigerkade 4 1013 AP Amsterdam The NetherlandsVAT NL 8154 60 193 B01Tel +31 (0)20 463 77 66 E-mail info@emakina.nl / think@emakina.nlWebsite www.emakina.nlFacebook www.facebook.com/Emakina.NLTwitter twitter.com/EmakinaNL

EMAKINA.CH

Adress rue Le-Royer 13 CH-1227 Les Acacias - Geneva SwitzerlandVAT CHE 113 795 094Tel +41 (0)22 999 67 67E-mail think@emakina.chWebsite www.emakina.chFacebook www.facebook.com/Emakina.CHTwitter twitter.com/EmakinaCH

CONTACT

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