Case5:11-cv-01846-LHK Document1350-3 Filed07/26/12 Page1 of …assets.sbnation.com/assets/1259298/Beat_Apple_Court_Docs.pdf · Case5:11-cv-01846-LHK Document1359-3 Filed07/26/12 Page1

Case5:11-cv-01846-LHK Document1350-3 Filed07/26/12 Page1 of 103







































































































Exhibit 4 (Submitted Under Seal)


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Case5:11-cv-01846-LHK Document1359 Filed07/26/12 Page1 of 6

Mobile PC Phone Full browsing + PMP

4 Mobile Phone Trends up to 2012 <In-Stat, 07>

Safari browser, collect via internet, WiFi-Wimax

Sells properly-made devices at a respectable price, profit distribution model

Expand multimedia market

Expand internet-based mobile applications

Promote Research and Development for devices

Translation

Plaintiff's Exhibit No. 34.13Case5:11-cv-01846-LHK Document1359 Filed07/26/12 Page2 of 6

Promote popularization of smartphones by strengthening Multimedia functions such as Full browsing + PMP

• Excluding those for use in completely low-priced smartphone markets and business targets (business use e-mail solution installed), we will

have to compete with the iPhone in whatever way.

• It appears that they won’t enter segments where they cannot feature the strengths of OS X

• Promotion of strengthening and supplementing the HW performance for Multimedia features in other competitors’ smartphones

• HW portion: Easily copied

• Touch screen UI, Display/Video resolution QVGA VGA, WVGA, LCD size, multimedia performance, Flash memory

capacity, Motion, proximity and light sensors

<Analysis data helpful to read>Reference1: Expansive collection of analysis reports based on

abundant data and knowledge: iPhone competitor, iTunes analysis, OS analysis, etc.

Reference2: Report analyzing

iPhone’s competitiveness

Translation




Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611

[email protected] [email protected]

Certificate of Translation

22 June 2012

I hereby certify that this Korean to English translation of pages SAMNDCA10809393, SAMNDCA10809395 to SAMNDCA10809402 and SAMNDCA10809426 to SAMNDCA10809428 of the document with the beginning Bates number SAMNDCA10809390 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I am competent in both languages and have twenty years of professional experience in Korean to English translation.


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Exhibit I (Submitted Under Seal)


Taehyung Kim

1223 S. New Hampshire Ave. Los Angeles, CA 90006

(201) 316-6042 [email protected]

Date: May 4, 2012


I hereby certify that this Korean to English translation of pages SAMNDCA00401905 to SAMNDCA00401989

of the document with the beginning Bates number SAMNDCA00401905 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I translated said document and that I am fluent in both Korean and

English.


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Exhibit R (Submitted Under Seal)



Email from: Bong-Hee Kim <[email protected]> Date: Wednesday, 2/11/2010 Thursday (23:30) Title: Fwd: Fwd: Fwd: Summary of Executive-Level Meeting Supervised by Head of Division (February 10). For your reference. ------Original Message------ Sender: Eun-Jung Ko <[email protected]> D5(Lead)/Lead/UX Cluster Part (Mobile)/Samsung Electronics Date: 2010-02-11 16:17 (GMT+09:00) Title: Fwd: Fwd: Summary of Executive-Level Meeting Supervised by Head of Division (February 10). ----------------------------------- Mobile Communications Division, Samsung Mobile Design Team, UX Design Eun Jung Ko (Lead) *Address: Seocho Tower, 12th Floor, Seocho 2-Dong, Seocho-gu, Seoul, Korea *Tel: 02-2255-5401 *Anycall [mobile]: 016-787-2986 *Fax: 02-2255-5499 *Email: [email protected] -------------------------------------- ------Original Message------ Sender: Eun Jung Ko<[email protected]> D5(Lead)/Lead/UX Cluster Part (Mobile)/Samsung Electronics Date: 2010-02-10 15:42 (GMT+09:00) Title: Fwd: Summary of Executive-Level Meeting Supervised by Head of Division (February 10) I attended the meeting described below. There are a few corrections and missing items. - Strive to realize UX that is easy to use regardless of age, occupation, and education, UX that is not like UX, UX that flows like water as its alarm goes off when you wake in the morning, then has the news coming out of it as you get ready to leave for work. => To this the Senior Vice President said, That’s what we’re doing, to which Head of Division said, “No, I’m not saying do that for everything;

TRANSLATION




I have confidence in our products’ H/W, in their exterior design, and in their quality. But when it comes to the ease of use of our UX, I lack such confidence. Influential figures outside the company come across the iPhone, and they point out that “Samsung is dozing off.” All this time we've been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide, yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design. The world is changing, and the flow of change isn’t something that you can have come back again by going against the flow. Metamorphosis requires energy; we have ample assets in the form of our people, so as long as we are equipped with capability, the world’s change will function for us as an advantageous opportunity. All the executives and employees in the Mobile Communications Division are diligent and exemplary that all this time, when Operators made comments about the designs we put before them, we modified and modified again, without missing a single comment. That style of business has worked until now, but the iPhone’s emergence means the time we have to change our methods has arrived. . In regards to exteriors, do your best not to create a plastic feeling and instead create a Metallic feel. As for UX, see to it that it is a UX that is easy to use regardless of age, occupation, and level of education, that it’s a UX that’s not like a UX, that, just like the flow of water, its alarm rings when you wake in the morning then out comes the news while you’re getting ready to leave for work, see to it that you’re able to come up with that kind of UX. Our biggest asset is our Screen. It is very important that we make Screen Size bigger, and in the future mobile phones will absorb even the Function of e-books.

The concern about being too far ahead is that it can also mean failure; so our designers need to think at least six months ahead; they need enough prior preparation to resolve whatever sales or product planning says about their designs. From now on I’ll come to Seocho more often and agonize together with you. If you have something to report, don’t come to Suwon bearing a bag of mockups, just call me anytime.

A judge speaks through judgments, an engineer speaks through products, and a designer should not need to speak.

That is all. ------------------------------------ Hyesun Kim (Sunny) HR Manager Design Group Mobile Communications Division Office: 01-2255-5214 Mobile: 016-490-3987 Email: [email protected] ------------------------------------

TRANSLATION







Exhibit O (Submitted Under Seal)












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Recipients: See recipients Sent Date: 2.23.2010 (Tue) Sender: Planning Operations Part Leader Title: Team Leader’s Directives at the Executives’ Meeting 2/22 (Mon)

Greetings.

I am notifying you of the team leader’s directives from the executives’ meeting yesterday (2/22 Mon) as described below, so corresponding parts and people in charge, please keep them in mind when carrying them out.

- Below – 1. Push for follow up strategy meetings for U.K., France and Germany within March, and regarding the subsidiary corporation’s request about Non- touch device, let them know that the HQ’s basic strategy is to respond to the market mainly with smartphones and touch phones and need to respond with the existing roadmap instead of planning a new device. (Vice President Hankil Yoon, Vice President Jun Yeong Kim).

2. Each of the PP part leaders and group leaders needs to prepare a response strategy against RIM Company for this year and next year. Need to thoroughly concern ourselves with RIM Company. Need countermeasures to RIM Company’s Enterprise stronghold, like Apple Company’s A-store (this is an item of interest for the COO) (Vice President Hankil Yoon, Vice President Wonsik Lee, Vice President Jong In Kim/Vice President Yongbae Lee/ Senior Vice President DongHoon Chang, Vice President Changhwan Hwang, Vice President Seogguen Kim)

3. Planning to hold Product Strategy Team’s strategy meeting every Tuesday (08:00~09:00) with Head of Division. For this week, we need to summarize and prepare MWC follow-up F/U. (Vice President Hankil Yoon, Vice President Wonsik Lee)

[Regarding MWC follow up] 3. For the 4” model, push to confirm the designs for the 4 major carriers such as T-Mobile, and as for the P1 model, things have been finalzed with T-Mobile, while Verizon (3G, LTE proposal requested) and Sprint are requesting proposals, and we need to consider going with the same 7” design. Design and Features regarding the P1 and P3 were discussed with Google during MWC, and adoption of the P3 is confirmed and the decision on whether or not to go with the P1 is scheduled to be made within the next two weeks. Samsung needs to decide on the design and detailed specifications internally. (Need to measure AMOLED vs. TFT power consumption) In regards to the commercialization of the Curved Display Qwert and Touch model[s], we need to consider global adoption by Google and commercialization in the North American market. We need to examine in detail because North American carriers have a wide variety of demands. Need a formal proposal for the Kiosk for Google DTC-bound Curved device and the Veyron model. Need

From: Ki Hyun Seo <[email protected]> Sent: Monday, February 22, 2010 6:02 PM To: ±èÁ¾¼® <[email protected]>; ±èµµ±Õ <[email protected]>; ºÎÀå¿ø <[email protected]>; ÁøÀÍ¼º <[email protected]>; °º´Áø <[email protected]>; ¿Õº¸°æ <[email protected]>; ±èÁøÀÏ <[email protected]>; ¾ÈÇü±â <[email protected]>; Á¶³ª¶ó <[email protected]>; ±èÀÎÈ£ <[email protected]>; À±¼ø¿µ <[email protected]>; ¼ÕÁ¾À² <[email protected]>; ÀüÀºÈ¯ <[email protected]>; ¹Ú¸¸¿ì <[email protected]>; ¼Á¤¿ì <[email protected]>; ±ÇÇõ¹Î <[email protected]>; ÀÌÁ¤ÈÆ <[email protected]>; ±è±Ô³² <[email protected]>; ±è±âÈÆ <[email protected]>; ±èÃ¢ÇÑ <[email protected]>; ³ë½ÂÈ£ <[email protected]>; ÇÑÀç±¤ <[email protected]>; ¿ø¿¬¼º <[email protected]>; ¼Õ¼®·û <[email protected]>; ÇÏ¸¸»ó <[email protected]>; ¾ÈÁ¾Çö <[email protected]>; ±è»ó¿± <[email protected]>; ÀÌ½Ã¿î <[email protected]>; ±èÁÖ¿µ <[email protected]>; Á¶¿ì¼º <[email protected]>; ±èÇü¸ð <[email protected]>; ±èÅÂ±æ <[email protected]>; ½Å¿¬½Ä <[email protected]>; ¹ÚÁØÈ£ <[email protected]>; ÀÓÁØ¼® <[email protected]>; Á¦°¥º´Á÷ <[email protected]>; ÀÌÁöÈÆ <[email protected]>; ±ÇÈñÃ¶ <[email protected]>; °¿øµµ <[email protected]>; ÀÌÁ¾¹Î <[email protected]>; Á¤´ë¼® <[email protected]>; Â÷¿ëÃ¶ <[email protected]>; ÀÌÀÀÁØ <[email protected]>; ¹Ú½Â¹Î <[email protected]>; ±è³²¹Ì <[email protected]>; ÀüÇü¼® <[email protected]>; ÀÌ¼º½Ä <[email protected]>; È²º´Ã¶ <[email protected]>; À±¼öÁ¤ <[email protected]>; ¾È»ó±æ <[email protected]>; ¹ÚÁ¾¹Î <[email protected]>; ÃÖÁ¾Áø <[email protected]>; ±è¼ºÀº <[email protected]>; ÀÌ¿ë¼® <[email protected]>; ÀÌ»óÀ± <[email protected]>; ÀÌÁØ¼· <[email protected]>; ¹ÚÂù¿ì <[email protected]> Cc: È«¿øÇ¥ <[email protected]>; Àåµ¿ÈÆ <[email protected]>; ±èÁØ¿µ <[email protected]>; À±ÇÑ±æ <[email protected]>; ±èÁ¾ÀÎ <[email protected]>; ÀÌ¿ø½Ä <[email protected]>; °í¼®ÇÏ <[email protected]>; ÀÌ¿ë¹è <[email protected]>; È²Ã¢È¯ <[email protected]>; ±è¼®±Ù <[email protected]>; ±è´ë±Ô <[email protected]>; À±È£¿ë <[email protected]>; ±èÇü½Ä <[email protected]>; Á¤ÇÏ¶õ <[email protected]>; ±èÇý¼± <[email protected]>; ÀÌ½Â¿± <[email protected]> Subject: Team Leader’s Directives at the Executives’ Meeting 2/22 (Mon)


sf-3143530

4. Regarding design Quality upgrade for the US-bound models, we are working on supplementing the ’11 archetypes by reflecting suggestions from the carriers. Planning to prepare the design to be offered to AT&T in early March (likely 3/8). (Vice President Changhwan Hwang)

5. Lismore has been fairly well received locally and we need to push to expand sales as much as we can in the first half of the year. The local subsidiary corporation is requesting samples but it is still undergoing S/W stabilization process. Monte is in launching stage and we need to respond aggressively to Nokia’s 5230 and 5530 Regarding the S1, carriers, including Orange, are responding positively, and we need to consider a metal version because there is a lot of demand for it. Marketing Strategy Team needs to decide on the launching timetable between Lismore and the S1 model. (Vice President Jun Yeong Kim, Vice President Hankil Yoon/ Senior Vice President DongHoon Chang, Vice President Changhwan Hwang, Vice President Seogguen Kim)

6. Respond to the issue of design similarity for the S series by changing the CMF, and we also need to prepare for accessory standardization. Need discussion and preparation from PUI. Also need to consider whether or not to pursue P2 and P4 of the P series (to be decided after looking into marketability). Google is demanding distinguishable design vis-à-vis the iPad for the P3. Consider design distinguishability for the items demanded by Google while maintaining the current design, and in regards to each carrier’s demands, Design Group needs to actively voice their opinions to the Head of the Division. Curved Display models have been received relatively well by the carriers, so we should prepare Curved series but should prepare a Working Sample at an early stage and evaluate it. (Vice President Hankil Yoon, Vice President Wonsik Lee/ Senior Vice President DongHoon Chang, Vice President Changhwan Hwang, Vice President Seogguen Kim)

7. Design for China Telecom’s S1 (Dual Standby) will likely be decided this week. As for the Woodstock model (WM6.5), do not introduce in China if not it is not introduced globally. SP part is expected to confirm whether or not it will be adopted globally this week. (Vice President Hankil Yoon, Department Head Sung Eun Kim)

8. The Head of Division directed us to pursue making a common domestic S1 model for all carriers, but SKT is asking for an exclusive version. Please ascertain and report the progress status for PMD and plans for the future Need to change the process so that matters relating to the Mobile Communications Division are always discussed ahead of time before proceeding, even if it is a matter handled by MSC and DMC Lab (Vice President Jong In Kim, Senior Manager Chang Han Kim)

9. A separate report is needed for issues relating to other matters (Department Head Sang Yoon Lee)

10. NBI Part needs to be thorough in organizational management, and there needs to be summary of New Idea[s] and pursuit of Open Innovation[s]. Rather than adopting the new concepts/technologies being worked on at Development, we need to prepare a response for the coming 2012 Web World era by identifying the technological trends of our competitors and Merging existing technologies as the start. (Vice President Seok Ha Ko)

11.Pushing to load Google Maps on the S1 in response to Nokia’s announcement regarding Free Map. (Nokia’s Navteq Solution is better, but going with Google Maps because it would add to costs) Need to continue discussions with Development (Vice President Yongbae Lee)

-That is all-

I filled in the names of corresponding executives and department heads in charge for each of the team leader’s directives. I organized items inter-related amongst different groups in the order of Product Planning, EA and Design group; thank you for your understanding.




From: Dong Jin KOH <[email protected]> Sent: Tuesday, September 16, 2008 4:55 PM To: DongHoon CHANG; Yeong-hee LEE; Hyeon-cheol PYO; Yeong-woo LEE; Gil-jae PARK; Jae-hee

HAN; Seung-jin LEE; Jae-seon PARK; Soo-hyeon JANG; Soo-jeong YOON; Kyeong-ae LIM; Jee-eun LEE; Eun-jung KO; Jung-yeop OH; Byeong-joo KIM; Byeong-cheol HWANG; Jang-hyeon CHO; Joo-yeon PARK; Bong-hee KIM; Jeong-mee HA; Gee Sung CHOI; Chang-soo CHOI; Won-Pyo HONG; Tae-moon ROH; Jong-Kyun SHIN; Jeon-man PARK; Seung-ro YOON; Sang-pil SHIM; Jong-in KIM; Seung-hwan CHO; Hee-deok KIM; Cheol-hwan LEE; Hyeon-ho JUNG

Subject: Relaying the CEO’s opinions on touch method and call to a meeting Categories: Important Recipients : VP DongHoon CHANG / VP Jeon-man PARK / VP Jong-in KIM and others Your efforts are much appreciated. The CEO’s words to the Head of the Office of Development and to the Product Planning Team Leader, during a business trip to America, are re-summarized as follows. Please note that the CEO’s words below were relayed by the Head of the Office of Development. “I am getting the sense that the Apple i-phone’s Touch Method (C Type) is becoming the De facto Standard in the market. I think that we should probably fully apply the C method as well. Isn’t that the demand of the carriers and the market? Excluding China, or the cases where there is no choice but to use the R method, let us think seriously about applying the C method. To apply the C method, the Icons would have to be large, and when viewing a screen with small letters, there would have to be a Zooming function, and……. I would like the executives in related areas to gather and have a discussion on this topic.” Therefore, we are trying to have the Product Planning/ UX/ R&D/ Sales executives gather and have a discussion and give a report after the CEO’s return. - Date & Time : September 18th Thursday afternoon 13:00 – (2 hours estimated) - Place : IT 17th Floor Conclusion Conference Room - Attendees : Product Planning Vice President Jeon-man PARK/ Vice President Jong-in KIM and expert personnel UX Vice President DongHoon CHANG and expert personnel Marketing Vice President Yeong-hee LEE and expert personnel Sales Vice President Young-woo LEE/ Vice President Hyeon-cheol PYO and expert personnel

Development Vice President Joong-yeon CHO/ Vice President Hee-duk KIM/ Vice President Gil-jae PARK/ Vice President Tae-moon ROH/ Vice President Jae-seon PARK and expert personnel

- Discussion : Comparison of pros and cons for each method (UX) Market and carrier reaction (Sales/Marketing) Regarding our company’s strategy (Product Planning)

Current status of the parts to be used in the development, and the usage pros/cons of those parts (Development)

- Miscellaneous : Please let the discussion be free, without preparation of additional materials. Please send the existing materials in advance to Manager Seung-jin LEE of R&D Management Group. Some key officers are not included as they are on business trips.

TRANSLATION

PLAINTIFF’S EXHIBIT NO. United States District Court

Northern District of CaliforniaNo. 11-CV-01846-LHK (PSG)

Apple Inc. v. Samsung Elecs.

Date Admitted:__________ By:_________

9


Plaintiff's Exhibit No. 9.8Case5:11-cv-01846-LHK Document1359-1 Filed07/26/12 Page3 of 4

Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611

[email protected] [email protected]


March 12, 2012

I hereby certify that this Korean to English translation of the document with the beginning Bates number SAMNDCA11374409 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I translated said document, that I am competent in both languages and have twenty years of professional experience in Korean to English translation.

Plaintiff's Exhibit No. 9.7Case5:11-cv-01846-LHK Document1359-1 Filed07/26/12 Page4 of 4

Exhibit L (Submitted Under Seal)


YeWon Min

612 S. Flower Street No. 1112 Los Angeles, CA

March 13, 2012


I hereby certify that this Korean to English translation of pages SAMNDCA00525347 and SAMNDCA525348

of the document with the beginning Bates number SAMNDCA00525347 is an accurate and complete rendering of the contents of the source document to the best of my knowledge,

except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I translated said document and that I am fluent in both Korean and English.

BY:

_____________________________________________ YeWon Min


To: Principal Jaegwan Shin. From: Senior Seung Hwan Han.


Hello Principal Shin,

At today’s meeting to review the UX team’s P1’s usability and effect related analysis, we were requested to implement additional effects for browser related portions that are inadequate in comparison to the iPad.

The requested effect items are as below:

1. Multi window screen transition is not emotive because the screen shrinks without Tension effect. (iPad) During multi window screen transition, an effect is provided in which the screen shrinks down slightly smaller than thumbnail size then plumps up to thumbnail size. (refer to attached 33.wmv)

2. The animation effect for multiwindow deletion is plain in comparison to the iPad. (iPad) A genie effect is provided in which the image almost seems to be folded. (refer to attached 34.wmv)

3. Non-emotive because Bounce effect not provided in Browser screen. (iPad) Bounce effect provided (refer to attached 35.wmv).


Translation

The above message is intended solely for the named addressee and may contain trade secret, industrial technology or privileged and confidential information otherwise protected under applicable law including the Unfair Competition Prevention and Trade Secret Protection Act. Any unauthorized dissemination, distribution, copying or use of the information contained in this communication is strictly prohibited. If you have received this communication in error, please notify the sender by email and delete this communication immediately.


Exhibit K (Submitted Under Seal)












-----------Original Message------------ Sender : Hyun Kim<[email protected]> D5(Senior Designer)/Design Strategy Part/Samsung Electronics Date : 2010-02-16 12:38 (GMT+09:00) Title: Re: MWC (2/15)- P1/P3 Division Head Design Report Meeting Minutes

To pass along a few comments from Senior Designer Cho who went into the Google meeting yesterday,

P1, P3: - Since it is too similar to Apple, make it noticeably different starting with the front side - Please contemplate with focus on landscape Orientation.

was what they said. Detailed meeting minutes will be sent shortly by Senior Designer Kyung Sun Cho.

P.S.They will probably try to emphasize the differentiation from Apple based on AMOLED and internet+video/TV/GAME. Camera-based image search is also an area that Google is investing in for Android. http://www.google.com/mobile/goggles/#landmark

Translation



Documents

Case5:11-cv-01846-LHK Document1350-3 Filed07/26/12 Page1 of …assets.sbnation.com/assets/1259298/Beat_Apple_Court_Docs.pdf · Case5:11-cv-01846-LHK Document1359-3 Filed07/26/12 Page1